{"id":1986,"date":"2020-10-15T09:32:11","date_gmt":"2020-10-15T09:32:11","guid":{"rendered":"https:\/\/promoguy.nl\/facebook-video-feed-aims-to-fill-tiktok-market-gap\/"},"modified":"2025-04-05T15:09:57","modified_gmt":"2025-04-05T15:09:57","slug":"facebook-video-feed-aims-to-fill-tiktok-market-gap","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2020\/10\/15\/facebook-video-feed-aims-to-fill-tiktok-market-gap\/","title":{"rendered":"\"Facebook\" vaizdo \u012fra\u0161\u0173 kanalas siekia u\u017epildyti \"TikTok\" rinkos sprag\u0105"},"content":{"rendered":"

Kai kuriose svarbiausiose rinkose \"TikTok\" u\u017edraudimas gresia, tod\u0117l visada atsiras kit\u0173 bendrovi\u0173, kurios u\u017eims jos viet\u0105. Juk rinka nepaken\u010dia vakuumo, ypa\u010d internete. \u012eveskite nauj\u0105 \"Facebook\" vaizdo \u012fra\u0161\u0173 kanalo funkcij\u0105, kuri siekia perimti t\u0105 pat\u012f trumpo formato naudotoj\u0173 kuriamo turinio format\u0105. Naujausiame \"Facebook\" atnaujinime yra visi \"TikTok\" originalios id\u0117jos po\u017eymiai. Indijoje u\u017edraudus \"TikTok\" (o JAV laukiama u\u017edraudimo), verta pasidom\u0117ti, kaip tokios bendrov\u0117s kaip \"Facebook\" siekia prastumti savo versijas ir k\u0105 tai rei\u0161kia dabartin\u0117je socialin\u0117s \u017einiasklaidos aplinkoje.<\/p>\n

Draudimus l\u0117m\u0117 \u012ftampa tarp \u012fvairi\u0173 susijusi\u0173 \u0161ali\u0173. Tiek Indija, tiek JAV ketina \u012fvesti plataus masto embargus kelioms program\u0117l\u0117ms, nes yra susir\u016bpinusios d\u0117l Kinijos informacijos rinkimas<\/a>. Nors \"TikTok\" savininkai parei\u0161k\u0117, kad nepadar\u0117 jokio nusi\u017eengimo, draudimas vis dar galioja ir gali galioja artimiausioje ateityje. Tod\u0117l dabar daugyb\u0117 bendrovi\u0173 stengiasi kuo geriau pasinaudoti \u0161ia situacija ir si\u016blo savo trumpo formato vaizdo \u012fra\u0161\u0173 programas ir funkcijas.<\/p>\n

\u0160iuo metu \"Facebook\" bando naujas funkcijas Indijoje, kur \"TikTok\" neveikia nuo bir\u017eelio 29 d. Tokiu b\u016bdu \"Facebook\" vaizdo \u012fra\u0161\u0173 kanalas bando perimti trumpalaikio efemeri\u0161ko turinio vaidmen\u012f. \"TikTok\" buvo spar\u010diai auganti socialin\u0117s \u017einiasklaidos j\u0117ga, da\u017enai minima kaip potenciali internetin\u0117s reklamos ir turinio rinkodaros aukso kasykla (aspektas, kur\u012f nagrin\u0117jome anks\u010diau.<\/a>). Ta\u010diau ar suteikus vartotojams tokias pa\u010dias galimybes, kokias suteikia \"TikTok\", \"Facebook\" pritrauks j\u0173 vartotoj\u0173 baz\u0119? Anks\u010diau jie jau band\u0117 pana\u0161ius dalykus ir rezultatai buvo nevienareik\u0161miai.<\/p>\n

\"Facebook\" vaizdo \u012fra\u0161\u0173 kanalas ir ankstesni bandymai kurti trumpos formos turin\u012f<\/h2>\n

\""Facebook"<\/p>\n

\"Facebook\" jau anks\u010diau (kaip ir kitos socialin\u0117s \u017einiasklaidos korporacijos) band\u0117 i\u0161stumti \"TikTok\" i\u0161 ypa\u010d svarbaus sosto. Pirmasis trumpalaikis bendrov\u0117s bandymas buvo \"Lasso\", kur\u012f ji u\u017edar\u0117 liepos m\u0117n. d\u0117l ma\u017eo \u012fsitraukimo. Pana\u0161u, kad naujosios \"Facebook\" vaizdo \u012fra\u0161\u0173 programos funkcijos yra antrasis bandymas \u012fsitvirtinti toje pa\u010dioje rinkoje. Nors \u0161\u012f kart\u0105 rinkos s\u0105lygos pasikeit\u0117, nes Indijoje buvo u\u017edrausta naudoti vaizdo \u012fra\u0161us, o JAV gresia draudimas, jie gali tur\u0117ti galimyb\u0119.<\/p>\n

\"TechCrunch\" prane\u0161ime \"Facebook\" atstovas sak\u0117:<\/p>\n

\"Visada bandome naujas k\u016brybines priemones, kad su\u017einotume, kaip \u017emon\u0117s nori i\u0161reik\u0161ti save. Trumpi vaizdo \u012fra\u0161ai yra labai populiar\u016bs, tod\u0117l ie\u0161kome nauj\u0173 b\u016bd\u0173, kaip suteikti \u017emon\u0117ms galimyb\u0119 bendrauti, kurti ir dalytis \u0161ia patirtimi \"Facebook\".\"<\/em><\/p>\n

\u0160i pagrindin\u0117s \"Facebook\" program\u0117l\u0117s versija \u0161iuo metu veikia tik Indijoje, kuri anks\u010diau buvo antra pagal dyd\u012f \"TikTok\" rinka. Be to, tai ne vienintelis \"Facebook\" bandymas \u0161iuo tikslu, nes j\u0173 dukterin\u0117 program\u0117l\u0117 \"Instagram\"<\/a> tame pa\u010diame regione taip pat vykdo \"Rites\" funkcij\u0105. Naujosios \"Facebook\" ir \"Instagram\" vaizdo \u012fra\u0161\u0173 funkcijos \u012fk\u016bnija beveik t\u0105 pa\u010di\u0105 koncepcij\u0105 kaip ir \"TikTok\" vaizdo \u012fra\u0161\u0173 turinys, atsisakant ilg\u0173 vaizdo \u012fra\u0161\u0173 ir kei\u010diant juos \"k\u0105snio dyd\u017eio\" turiniu. Abu jie skelbia 15 sekund\u017ei\u0173 trukm\u0117s i\u0161traukas su galimybe per redagavimo \u012frank\u012f prid\u0117ti dain\u0173 ir AR efekt\u0173.<\/p>\n

Net be \"Facebook\" matome ir kit\u0173 dalyvi\u0173, turin\u010di\u0173 pana\u0161i\u0173 funkcij\u0173 ir vaizdo \u012fra\u0161\u0173 efekt\u0173. \"Youtube\"<\/a> prideda nauj\u0173 parink\u010di\u0173 su pana\u0161iomis funkcijos<\/a> ir \"Twitter\" i\u0161leido visi\u0161kai nauj\u0105 program\u0117l\u0119. Pirmoji prid\u0117jo pana\u0161ias funkcijas \u012f tas, kurias i\u0161band\u0117 \"Facebook\", o antroji paleido \"ShareChat\" program\u0117l\u0119, kuri atkartoja \"TikTok\" socialines funkcijas.<\/p>\n

\"TikTok\" naudotoj\u0173 baz\u0117 ir \"Facebook<\/h2>\n

\""Facebook"<\/p>\n

Pagrindin\u0117 prie\u017eastis, kod\u0117l \u0161i trumpos formos vaizdo \u012fra\u0161\u0173 rinka yra tokia pelninga daugeliui socialin\u0117s \u017einiasklaidos bendrovi\u0173, yra ta, kad ji buvo entuziastinga jaun\u0173 \u017emoni\u0173 naudotoj\u0173 baz\u0117. Vien tik \"TikTok\" turinio stiliaus m\u0117gd\u017eiojimas gali nevisi\u0161kai u\u017etikrinti, kad kiekvienas gali pritraukti savo tikslin\u0119 auditorij\u0105. Interneto svetain\u0117s da\u017enai yra skirtos tarptautinei bendruomenei, o \"TikTok\" buvo pirmoji, suk\u016brusi tokio formato svetain\u0119. Ta\u010diau rinkos perpildymas gali tiesiog ma\u017eiau pelningai padalyti auditorij\u0105, ala bendr\u0173j\u0173 g\u0117rybi\u0173 tragedija.<\/p>\n

\"TikTok\" naudotoj\u0173 pagrind\u0105 sudaro daugiausia jauni \u017emon\u0117s (Z kartos atstovai), kuriuos siekia pritraukti daugelis \u012fmoni\u0173. \"Facebook\", kaip ir kitos socialin\u0117s \u017einiasklaidos bendrov\u0117s, vis dar turi didel\u0119 \u012ftak\u0105 \u0161iai demografinei grupei, atsi\u017evelgiant \u012f paskyr\u0173 skai\u010di\u0173. Ta\u010diau pagrindin\u0117 problema - didinti \u012fsitraukim\u0105, o ne pritraukti nauj\u0173 \u017emoni\u0173. Ma\u017eiau Z kartos atstov\u0173 naudojasi \"Facebook\" taip da\u017enai, kaip vyresnieji, tod\u0117l \u0161ios demografin\u0117s grup\u0117s reklamos gyvybingumas yra ma\u017eesnis. Tod\u0117l \"TikTok\" stiliaus turinys yra geras b\u016bdas paskatinti juos da\u017eniau naudotis program\u0117le.<\/p>\n

Kitas veiksnys - galimas \"TikTok\" sugr\u012f\u017eimas \u012f rink\u0105. TikTok savinink\u0117 \"ByteDance\" jau bendradarbiauja su Indijos konglomeratu \"Reliance Industries\". Siekdami su\u0161velninti situacij\u0105, jie planuoja parduoti savo dal\u012f vietin\u0117je verslo versijoje. Bendrov\u0117 taip pat teikia atsakom\u0105j\u012f ie\u0161kin\u012f JAV vyriausybei u\u017e bandym\u0105 juos blokuoti. Vis d\u0117lto socialin\u0117 \u017einiasklaida - tai nuolatinio \u012fsitraukimo \u017eaidimas, tod\u0117l pernelyg ilgas blokavimas gali pakenkti \"TikTok\" bendruomenei. I\u0161 esm\u0117s per ilgas u\u017eblokavimas gali pakenkti naudotojo entuziazmui v\u0117l investuoti savo laik\u0105 \u012f platform\u0105.<\/p>\n

\u0160iuo metu \"TikTok\" vis dar yra pagrindinis \u017eaid\u0117jas daugelyje kit\u0173 rink\u0173. Nepaisant to, kad prarado dvi pagrindines rinkas, ji teb\u0117ra populiari program\u0117l\u0117, taigi platforma vis dar gyvuoja. Kitas klausimas, ar kitos bendrov\u0117s gali jas pasivyti \u0161iuose konkre\u010diuose regionuose.<\/p>","protected":false},"excerpt":{"rendered":"

With TikTok bans looming in certain crucial markets, there are always bound to be other companies taking its place. After all, the market abhors a vacuum, especially on the Internet. Enter: the new Facebook video feed feature that’s looking to take that same format of short-form, user-generated content. All the hallmark signs of TikTok’s original […]<\/p>\n","protected":false},"author":1,"featured_media":15742,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[14,16],"tags":[127,414,415,416],"wl_entity_type":[47],"class_list":["post-1986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends","category-websites","tag-content-marketing","tag-facebook","tag-tiktok","tag-video-content","wl_entity_type-article"],"acf":[],"yoast_head":"\nFacebook Video Feed Aims to Fill TikTok Market Gap - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"With TikTok banned in certain markets, other companies are taking its place. 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