{"id":6809,"date":"2020-10-15T10:17:15","date_gmt":"2020-10-15T10:17:15","guid":{"rendered":"https:\/\/promoguy.nl\/instagram-suggested-posts-why-businesses-should-care\/"},"modified":"2025-04-05T13:47:07","modified_gmt":"2025-04-05T13:47:07","slug":"instagram-suggested-posts-why-businesses-should-care","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2020\/10\/15\/instagram-suggested-posts-why-businesses-should-care\/","title":{"rendered":"\"Instagram\" si\u016blomos \u017einut\u0117s: Kod\u0117l \u012fmon\u0117ms tur\u0117t\u0173 r\u016bp\u0117ti"},"content":{"rendered":"

\"Instagram\", kaip ir jos patronuojan\u010dioji bendrov\u0117 (\"Facebook\"), nuolat kei\u010dia savo verslas<\/a> modelis. Tai socialin\u0117s \u017einiasklaidos \u017eaidimo dalis - d\u0117ti tokias pastangas, kad i\u0161liktum\u0117te \u0161vie\u017ei ir tobul\u0117tum\u0117te. su\u017ead\u0117tuv\u0117s<\/a>. Pra\u0117jus\u012f m\u0117nes\u012f \"Instagram\" \u012f savo sistem\u0105 \u012ftrauk\u0117 si\u016blomus \u012fra\u0161us, o ne tradicin\u012f b\u016bd\u0105 - tiesiog sustabdyti, kai naudotojas \"visk\u0105 susp\u0117ja\". Taip naudotojas gauna prane\u0161imus pagal savo pageidavimus, kai jo feisbuke baigiasi prenumeruojamas turinys.<\/p>\r\n\r\n\r\n\r\n

\u0160i funkcija yra neprivaloma ir \"Instagram\" pateik\u0117 instrukcijas, kaip kaip naudotojai gali j\u012f i\u0161jungti<\/a>. Ta\u010diau, tik\u0117tina, kad daugelis i\u0161saugos numatytuosius nustatymus, tod\u0117l verta apsvarstyti \u0161io naujo elemento poveik\u012f socialin\u0117s \u017einiasklaidos strategijai. I\u0161 kursas<\/a>, kaip ir bet kuris didel\u0117s platformos pakeitimas, tai atveria nema\u017eai galimybi\u0173. Tokia sistema turi didel\u0119 reik\u0161m\u0119 tam, kaip \u012fmon\u0117s tur\u0117t\u0173 vertinti \"Instagram\" turinio rinkodar\u0105.<\/p>\r\n\r\n\r\n\r\n

Nors pa\u010dios bendrov\u0117s deklaruojamas veikimo b\u016bdas yra pagerinti naudotoj\u0173 patirt\u012f, atsi\u017evelgiant \u012f j\u0173 interesus, gali b\u016bti ir kitoki\u0173 padarini\u0173. Toks pokytis palengvina \u012fmon\u0117ms rasti vartotojus ir atvirk\u0161\u010diai - dviem skirtingomis kryptimis: reklama<\/strong> ir algoritmi\u0161kai parinktas turinys.<\/strong>. D\u0117l \u0161io pakeitimo daug daugiau \u012fsitraukimo d\u0117l automatini\u0173 pasi\u016blym\u0173 ir daugiau galimos skelbim\u0173 vietos, kuri\u0105 gali naudoti tre\u010diosios \u0161alys.\u00a0<\/p>\r\n\r\n\r\n\r\n

Kaip veikia \"Instagram\" si\u016blomos \u017einut\u0117s<\/h2>\r\n\r\n\r\n\r\n
\""Instagram"<\/figure>\r\n\r\n\r\n\r\n

Platformoje buvo bandomos \u012fvairios pana\u0161i\u0173 funkcijos<\/a> jau kur\u012f laik\u0105. Ta\u010diau pana\u0161u, kad dabartin\u0117je iteracijoje jie rado jiems patinkan\u010di\u0105 formul\u0119. Pagal \u0161i\u0105 sistem\u0105, kai naudotojas i\u0161sems turin\u012f, kur\u012f jis i\u0161 tikr\u0173j\u0173 seka, algoritmas pasi\u016blys tai, kas jam gali patikti. Svarbiausia, kad tai \u012fvyksta tik tada, kai vartotojas jau turi vis\u0105 savo sekam\u0105 turin\u012f. Taigi, tai yra atskirta nuo j\u0173 \u012fprasto kanalo ir programa tai pabr\u0117\u017eia kaip kitok\u012f turin\u012f.<\/p>\r\n\r\n\r\n\r\n

\u0160is bendrov\u0117s \u017eingsnis turi gana ai\u0161ki\u0105 verslo logik\u0105. Anks\u010diau \"Instagram\" tur\u0117jo labai ai\u0161k\u0173 turinio sustabdymo ta\u0161k\u0105, o tai leid\u017eia j\u012f \u012fveikti papildomais \u012fra\u0161ais. Kaip ir daugumos bet kurios platformos pakeitim\u0173 atveju, pagrindinis galutinis tikslas yra i\u0161laikyti \u017emoni\u0173 slinkim\u0105. D\u0117l to atsiranda tam tikr\u0173 nauj\u0173 privalum\u0173, kuriais galima pasinaudoti. Tai taip pat suteikia galimybi\u0173 tam tikroms paskyroms padidinti \u012fsitraukim\u0105 ir galim\u0173 sek\u0117j\u0173 skai\u010di\u0173.<\/p>\r\n\r\n\r\n\r\n

Reikia pa\u017eym\u0117ti, kad bendrov\u0117 neigia, jog galutinis tikslas buvo padidinti \u012fsitraukim\u0105. Ta\u010diau, nor\u0117ta to ar ne, bet b\u016btent tok\u012f poveik\u012f tai tur\u0117s. D\u0117l to \"Instagram\" tampa pana\u0161us \u012f TikTok<\/a>, nes jame bus begal\u0117 turinio, kur\u012f reik\u0117s perskaityti. Bendrov\u0117s teigimu, jie tik suteikia vartotojams galimyb\u0119 gilintis \u012f konkre\u010dius interesus.<\/p>\r\n\r\n\r\n\r\n

I\u0161 pirmo \u017evilgsnio \u0161i funkcija gali atrodyti nereikalinga, nes jau yra parinktis \"Nar\u0161yti\". Ta\u010diau abiej\u0173 funkcij\u0173 logika \u0161iek tiek skiriasi ir jose pateikiamas skirtingas turinys. \"Explore\" nukreipia \u017emones \u012f pla\u010diai susijus\u012f turin\u012f, kuris jiems gali patikti, ta\u010diau si\u016blomi \u012fra\u0161ai yra siauresnio, tikslingesnio intereso. \u0160ioje dalyje slypi labai svarbios savyb\u0117s, kuriomis gali pasinaudoti socialin\u0117s \u017einiasklaidos strategai.<\/p>\r\n\r\n\r\n\r\n

Poveikis interneto strategijai<\/h2>\r\n\r\n\r\n\r\n
\""Instagram"<\/figure>\r\n\r\n\r\n\r\n

Did\u017eiausia \u0161io naujojo modelio nauda akivaizd\u017eiai ai\u0161ki. \u0160is formatas atveria daugiau galimybi\u0173 kry\u017eminiam jud\u0117jimui \u012f naudotoj\u0173, kurie dar neseka j\u016bs\u0173 paskyros, kanalus. Naudodamos tinkamus apra\u0161ymus ir hashtagus, \u012fmon\u0117s ir influenceriai gali \u012ftraukti naujus \u017ei\u016brovus \u012f pagrindines demografiniai duomenys<\/a> beveik automati\u0161kai. Dabar augimo galimyb\u0117s yra daug didesn\u0117s, ypa\u010d tokioje platformoje kaip \"Instagram\", kurioje kur kas grie\u017e\u010diau kontroliuojama, k\u0105 pops<\/a> \u012f kanal\u0105.<\/p>\r\n\r\n\r\n\r\n

Pavyzd\u017eiui, \"Instagram Home\" produkt\u0173 vadovas Julianas Gutmanas pabr\u0117\u017eia, kad jei \u017emogus domisi kosmoso ir astronomijos turiniu, \"Explore\" j\u012f nukreips \u012f fizikos ir apskritai mokslo turin\u012f. Kita vertus, si\u016blomi \u012fra\u0161ai atsi\u017evelgs \u012f tai, kas jam patinka, ir pasi\u016blys daug artimesn\u012f turin\u012f. Si\u016blomi \u012fra\u0161ai gali \u012f\u017evelgti specifik\u0105 ir pasi\u016blyti pana\u0161\u0173 turin\u012f i\u0161 \u017emoni\u0173, kuri\u0173 vartotojai neseka. Si\u016blomi \u012fra\u0161ai labiau primint\u0173 siaurai kosmoso nuotraukas, o ne bendr\u0105 mokslin\u012f turin\u012f.<\/p>\r\n\r\n\r\n\r\n

Ateityje \u012fmon\u0117ms patartina taikyti naudotoj\u0173 interesus. Aktyvesni \u012fra\u0161ai, kurie remiasi naudotoj\u0173 pom\u0117giais, b\u016bt\u0173 geriau parduodami pagal \u0161i\u0105 sistem\u0105. Tokie pom\u0117giai kaip fotografija ar kelion\u0117s b\u016bt\u0173 gana geras pasirinkimas, tod\u0117l rinkodaros turinys tur\u0117t\u0173 b\u016bti orientuotas b\u016btent \u012f juos. Renginiai, vykstantys aplink pasaulis<\/a> taip pat lengviau parduoti, t. y. susirinkimai, muzikos festivaliai, klubai ir pan.\u00a0<\/p>\r\n\r\n\r\n\r\n

Dar viena \"Instagram\" si\u016blom\u0173 prane\u0161im\u0173 sistemos pasekm\u0117 - reklamos plotas. Tai atveria platform\u0105 daug didesn\u0117ms pajamoms i\u0161 skelbim\u0173 ir suteikia daug daugiau erdv\u0117s tre\u010diosioms \u0161alims. Skelbimas<\/a> pajamos tampa vis svarbesniu modeliu daugeliui socialin\u0117s \u017einiasklaidos \u012fmoni\u0173 ir internetin\u0117s transliacijos paslaugos<\/a>. Po \u012fsitraukimo da\u017enai seka reklamuotojai, norintys i\u0161 jo gauti kuo didesn\u0119 naud\u0105, tod\u0117l akivaizdu, kad dabar d\u0117l vartotoj\u0173 d\u0117mesio var\u017eysis kur kas daugiau \u012fmoni\u0173.<\/p>","protected":false},"excerpt":{"rendered":"

\"Instagram\", kaip ir jos patronuojan\u010dioji bendrov\u0117 (\"Facebook\"), nuolat kei\u010dia savo verslo model\u012f. Pakalb\u0117kime apie \"Instagram\" si\u016blomus \u012fra\u0161us ir j\u0173 verslo potencial\u0105.<\/p>","protected":false},"author":1,"featured_media":15733,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,10,14,16],"tags":[411,412,413],"wl_entity_type":[47,51],"class_list":["post-6809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-online-presence","category-trends","category-websites","tag-instagram","tag-online-strategy","tag-posts","wl_entity_type-article","wl_entity_type-news-article"],"acf":[],"yoast_head":"\nInstagram Suggested Posts: Why Businesses Should Care - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Instagram introduced suggested posts to their system that appear after the user is "all caught up". Here's how it affects businesses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/lt\/blog\/2020\/10\/15\/instagram-suggested-posts-why-businesses-should-care\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram Suggested Posts: Why Businesses Should Care\" \/>\n<meta property=\"og:description\" content=\"Instagram introduced suggested posts to their system that appear after the user is "all caught up". 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