{"id":7103,"date":"2020-10-26T12:56:09","date_gmt":"2020-10-26T12:56:09","guid":{"rendered":"https:\/\/promoguy.nl\/seo-image-strategy-why-your-business-needs-it\/"},"modified":"2024-10-01T11:03:31","modified_gmt":"2024-10-01T11:03:31","slug":"seo-image-strategy-why-your-business-needs-it","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2020\/10\/26\/seo-image-strategy-why-your-business-needs-it\/","title":{"rendered":"SEO vaizdo strategija: Kod\u0117l ji reikalinga j\u016bs\u0173 verslui?"},"content":{"rendered":"

Pastaraisiais de\u0161imtme\u010diais internetin\u0117 rinkodara tapo vis vaizdingesn\u0117. Vaizdai, baneriai, \"Instagram\" \u012fra\u0161ai ir daugyb\u0117 kit\u0173 internetin\u0117s komunikacijos form\u0173 priklauso nuo nuotrauk\u0173 ir vaizdo \u012fra\u0161\u0173. Vaizdai yra pelningas \u0161altinis, ta\u010diau nedaugelis \u012fmoni\u0173 \u017eino, kaip juos kuo geriau i\u0161naudoti. Naudodami tinkam\u0105 SEO vaizd\u0173 strategij\u0105, galite maksimaliai i\u0161naudoti j\u0173 organin\u0117s paie\u0161kos potencial\u0105 ir pritraukti sraut\u0105 ten, kur jis svarbus.<\/p>\r\n\r\n\r\n\r\n

Optimizuodami savo SEO \u012fvaizd\u017eio strategij\u0105 maksimaliai padidinsite savo potencial\u0105 \"Google\"<\/a> Paie\u0161ka, vaizd\u0173 paie\u0161ka, \"Google Lens\", Nuotraukos ir Asistentas. Visos \u0161ios programos leid\u017eia naudotojams kur kas lengviau rasti j\u016bs\u0173 vaizdinius i\u0161teklius, nes daugelis naudotoj\u0173 gali ne\u017einoti, ko ie\u0161ko, bet gali nustatyti, kaip tai atrodo. Tai atveria galimyb\u0119 daugeliui rinkodaros \u012fmoni\u0173 pagerinti savo buvim\u0105 internete naudojant gana paprastus metodus.<\/p>\r\n\r\n\r\n\r\n

I\u0161 esm\u0117s, naudotojai gali atlikti vizualin\u0119 paie\u0161k\u0105 ir rasti tai, ko ie\u0161ko. \u012emon\u0117s jau naudoja vaizd\u0173 strategijas, o tokie gars\u016bs vardai kaip \"Amazon\" propaguoja vaizdines paie\u0161kas kaip perspektyv\u0173 \u012frank\u012f. Kitos bendrov\u0117s, pavyzd\u017eiui, \"Walmart\", \"Ikea\" ir \"Tommy Hilfiger\", taip pat seka \u0161iuo pavyzd\u017eiu. Kaip galima pasteb\u0117ti, \u0161ios bendrov\u0117s turi produkt\u0173, kuriems puikiai tikt\u0173 vartotoj\u0173 atliekamos vaizd\u0173 paie\u0161kos. Tai ypa\u010d naudinga parduotuvi\u0173 vitrinoms ir mados preki\u0173 \u017eenklams, kuri\u0173 prekes gali b\u016bti lengviau \u012fsiminti vizualiai nei pagal pavadinim\u0105.<\/p>\r\n\r\n\r\n\r\n

\u0160iame straipsnyje ap\u017evelgsime, kas yra \u012fvaizd\u017eio SEO ir kaip j\u016bs\u0173 \u012fmon\u0117 gali juo pasinaudoti. Prad\u0117kime nuo pagrind\u0173...<\/p>\r\n\r\n\r\n\r\n

Paveiksl\u0117li\u0173 SEO privalumai<\/h2>\r\n\r\n\r\n
\r\n
\"SEO\r\n
Patikinu jus, kad \"jokio \u012fvaizd\u017eio\" yra ironi\u0161kas.<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n

Dauguma internetinio turinio element\u0173 naudoja teksto ir vaizd\u0173 derin\u012f, kad perteikt\u0173 savo \u017einut\u0119. Nors daug d\u0117mesio skiriama tekstinis SEO aspektas<\/a>, \u017emon\u0117s da\u017enai nepastebi vaizd\u0173 SEO. Paveiksl\u0117li\u0173 paie\u0161ka yra didelis potenciali\u0173 j\u016bs\u0173 puslapio aki\u0173 traukos ta\u0161kas. Vartotoj\u0173 pritraukimas per j\u0173 u\u017eklausas d\u0117l paveiksl\u0117li\u0173 gali b\u016bti netiesioginis b\u016bdas padidinti sraut\u0105 arba parduoti produktus.<\/p>\r\n\r\n\r\n\r\n

Paie\u0161kos sistemos atsakymai \u012f paveiksl\u0117lius suteikia visai kitoki\u0105 naudotojo s\u0105veik\u0105 nei tradicinis SERP. Did\u017eiausias skirtumas - formatas. \"Google\" paveiksl\u0117liuose n\u0117ra puslapi\u0173, jie labiau primena laiko juost\u0105, kuri t\u0119siasi beveik be galo. Kaip ir pagrindiniame SERP, priklausomai nuo rakta\u017eod\u017eio, \u0161iuose puslapiuose gali b\u016bti t\u016bkstan\u010diai rezultat\u0173. Ta\u010diau dauguma \u017emoni\u0173 ne\u017ei\u016bri toliau nei \u012f pirm\u0105j\u012f \"Google\" puslap\u012f, o rezultatai apsiriboja pirmaisiais 10. Ie\u0161kant paveiksl\u0117li\u0173 i\u0161 pirmo \u017evilgsnio gali b\u016bti 15-20 puslapi\u0173, o slinkti \u017eemyn galima kur kas daugiau.<\/p>\r\n\r\n\r\n\r\n

Vaizdai taip pat pasirodo pirmajame paie\u0161kos sistemos atsakym\u0173 puslapyje, o tai gali b\u016bti labai naudinga siekiant pritraukti naudotoj\u0173. Staiga tekstas SERP konkuruoja su paveiksl\u0117liais ir tyrimai rodo, kad paprastai atrodantys \u017eod\u017eiai pralaimi kov\u0105<\/a>. Naudotojus priversti spustel\u0117ti paveiksl\u0117l\u012f gali b\u016bti lengviau, nes jie atrodo blizgesni ir lengviau perteikia tai, ko jie ie\u0161ko. Juk paveiksl\u0117lis vertas 1000 \u017eod\u017ei\u0173.<\/p>\r\n\r\n\r\n\r\n

Paveiksl\u0117li\u0173 paie\u0161kos yra pagrindinis kasdieni\u0173 \"Google\" paspaudim\u0173 \u0161altinis. Jei nesate \u012fsitikin\u0119, skai\u010diai taip pat kalba patys u\u017e save. \"Sparktoro\" projektai<\/a> kad \"Google Images\" u\u017eima apie 20% paie\u0161kos sistemos rinkos dal\u012f. \"Google\" paveiksl\u0117li\u0173 paie\u0161kos sudaro 1\/10 viso \"Google\" srauto, o kasdien per\u017ei\u016brima daugiau nei 1 mlrd. puslapi\u0173. Jei tai n\u0117ra pakankama prie\u017eastis padidinti savo paveiksl\u0117li\u0173 reitingus, geresn\u0117s prie\u017easties nesugalvoju.<\/p>\r\n\r\n\r\n\r\n

SEO vaizd\u0173 strategija 101: Fail\u0173 pavadinimai<\/h2>\r\n\r\n\r\n\r\n

Pirma, svarbu, kokie duomenys \u012fra\u0161omi \u012f \u012fkeliam\u0105 fail\u0105. Tod\u0117l turite redaguoti savo fail\u0173 pavadinimus ir juos apib\u016bdinti, kad jie i\u0161siskirt\u0173 i\u0161 kit\u0173. Failo pavadinime turi b\u016bti pasiekta pusiausvyra tarp to, kad jis atitikt\u0173 raktin\u012f \u017eod\u012f, bet kartu b\u016bt\u0173 pakankamai konkretus, kad atitikt\u0173 konkretesnius paie\u0161kos terminus.<\/p>\r\n\r\n\r\n\r\n

Kaip pavyzd\u012f paimkite toliau pateikt\u0105 paveiksl\u0117l\u012f. Jei \u012fkeliate Amsterdamo nuotrauk\u0105, pavadin\u0119 j\u0105 \"Amsterdamas\", ji pasimes tarp vis\u0173 nuotrauk\u0173. Tikslesnis pavadinimas padeda, tod\u0117l a\u0161 j\u0105 pavadinau \"Amsterdam-heavy-snow\". Tai leid\u017eia jai i\u0161siskirti tarp 100 kit\u0173 Amsterdamo nuotrauk\u0173 internete ir yra palankesn\u0117 SEO optimizavimui.<\/p>\r\n\r\n\r\n

\r\n
\"Amsterdamo<\/figure>\r\n<\/div>\r\n\r\n\r\n

Dyd\u017eiai<\/h2>\r\n\r\n\r\n\r\n

Toliau reikia \u012fvesti apra\u0161omuosius alt duomenis, \u012f kuriuos b\u016bt\u0173 \u012ftraukti reikiami rakta\u017eod\u017eiai. Tai pagerina SEO ir suteikia j\u016bs\u0173 paveiksl\u0117liui geresn\u012f indeksavim\u0105 paie\u0161kos sistemose bei geresnes pozicijas. Mes pasirinkome \"Amsterdamo sniegas 2017 m. Koningsplein\", kuriame apra\u0161omas laikas ir vieta. Pa\u017eangesniu lygiu apsvarstykite galimyb\u0119 pakeisti EXIF duomenis ir prid\u0117ti svarbios informacijos, pavyzd\u017eiui, svetain\u0117s pavadinim\u0105. Tai taip pat geras patarimas plagijavimo \u012frodymo atveju.<\/p>\r\n\r\n\r\n\r\n

Kitas svarbus veiksnys - failo dydis. Tai rei\u0161kia du skirtingus dyd\u017eio tipus: vaizdo matmenis ir tai, kiek vietos jis u\u017eima saugykloje. Optimizuojant vaizdus reikia \u0161iek tiek balansuoti. Matmenys turi b\u016bti kuo didesni, ta\u010diau jis turi u\u017eimti kuo ma\u017eiau vietos saugykloje. Paprastai \"Google\" pirmenyb\u0119 teikia ne ma\u017eesniems kaip 1200 pikseli\u0173 vaizdams. Saugyklos vietos ma\u017einimas bet kokiu atveju yra gera praktika, nes tai padeda svetain\u0117s puslapio grei\u010diui, o tai savo ruo\u017etu padeda j\u016bs\u0173 SEO. Yra daug glaudinimo program\u0173, pavyzd\u017eiui, \"Skitch\", kurios suspaud\u017eia failus ir tokiais atvejais randa tinkam\u0105 viet\u0105.<\/p>\r\n\r\n\r\n\r\n

Vizualin\u0117s paie\u0161kos tobulinimo patarimai<\/h2>\r\n\r\n\r\n
\r\n
\""Google"<\/figure>\r\n<\/div>\r\n\r\n\r\n

Nepamir\u0161kite tinkamai \u017eym\u0117ti vaizd\u0173 internetin\u0117je parduotuv\u0117je. \u017dymos lengvai padeda \"Google\" suskirstyti produktus \u012f kategorijas ir pateikti pasi\u016blymus vartotojams. \u0160ie pasi\u016blymai taip pat padeda katalogizuoti j\u016bs\u0173 paveiksl\u0117lius platesn\u0117je kategorijoje, tod\u0117l juos lengviau rasti. Jie gali b\u016bti rodomi vaizd\u0173 paie\u0161kos antra\u0161t\u0117je po paie\u0161kos juosta (kaip apvesta auk\u0161\u010diau pateiktame paveiksl\u0117lyje) arba susijusios paie\u0161kos langeliuose prie pana\u0161i\u0173 produkt\u0173 ar paie\u0161k\u0173. Be antra\u0161t\u0117s \u017eymos, dar vienas geras patarimas d\u0117l vaizd\u0173 optimizavimo - \u012fra\u0161uose tur\u0117ti schem\u0105. Jei norite su\u017einoti daugiau apie schem\u0105, skaitykite m\u016bs\u0173 ankstesnis straipsnis \u010dia<\/a>.<\/p>\r\n\r\n\r\n\r\n

Turinys aplink paveiksl\u0117l\u012f taip pat padidina jo galimyb\u0119 b\u016bti rodomam per paie\u0161kas, kurios atitinka tai, ko ie\u0161ko naudotojai. Tai apima tekst\u0105 aplink ir po antra\u0161t\u0117mis bei puslapio pavadinimo \u017eymas. Pana\u0161iai ir inkariniai tekstai taip pat gali padidinti vaizd\u0105. Inkaro tekstai, kuriuose yra nuorod\u0173 su pana\u0161iais \u012f paveiksl\u0117lio pavadinimais, yra gera id\u0117ja jo matomumui pagerinti.<\/p>\r\n\r\n\r\n\r\n

Atsi\u017evelgdami \u012f tai, ar norite padidinti vietin\u012f SEO, galite lokalizuoti fail\u0173 pavadinimus ir \u017eymas. Vietov\u0117s pavadinim\u0173 nurodymas paveiksl\u0117lyje padeda i\u0161laikyti j\u012f gana gerai matom\u0105 susijusiose srityse. Taigi nuotraukos, susijusios su naudotojo vietov\u0117s poreikiais, gali b\u016bti rodomos kur kas lengviau ir jose galima panaudoti geografines \u017eymas.<\/p>\r\n\r\n\r\n\r\n

Visi \u0161ie patarimai sudaro SEO \u012fvaizd\u017eio strategijos pagrind\u0105. \u012emoni\u0173 matomumas internete yra labai svarbus, o tinkamai naudojami paveiksl\u0117liai gali perteikti daug daugiau informacijos nei tekstas. Vis labiau vaizdine rinkodara pagr\u012fstoje aplinkoje svarbu prisitaikyti visomis kryptimis.<\/p>","protected":false},"excerpt":{"rendered":"

Pastaraisiais de\u0161imtme\u010diais internetin\u0117 rinkodara tapo vis vaizdingesn\u0117. Tai ypa\u010d naudinga parduotuvi\u0173 vitrinoms ir mados preki\u0173 \u017eenklams, nes prekes lengviau \u012fsiminti vizualiai nei pagal pavadinim\u0105.<\/p>","protected":false},"author":1,"featured_media":15723,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,10,15],"tags":[394,391,392,396,393,24,395],"wl_entity_type":[47,54],"class_list":["post-7103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-online-presence","category-seo-en","tag-google-search","tag-image-strategy","tag-online-marketing","tag-picture","tag-search-engine","tag-seo","tag-seo-image","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"\nSEO Image Strategy: Why Your Business Needs It - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"With a 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