{"id":7148,"date":"2020-11-12T09:29:12","date_gmt":"2020-11-12T09:29:12","guid":{"rendered":"https:\/\/promoguy.nl\/paid-search-service-client-case-study\/"},"modified":"2025-04-05T13:46:17","modified_gmt":"2025-04-05T13:46:17","slug":"paid-search-service-client-case-study","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2020\/11\/12\/paid-search-service-client-case-study\/","title":{"rendered":"Mokamos paie\u0161kos paslauga: Kliento atvejo analiz\u0117"},"content":{"rendered":"

M\u016bs\u0173 mokama paie\u0161ka paslauga<\/a> per daugel\u012f met\u0173 pravert\u0117 daugeliui \u012fmoni\u0173. Perimdami j\u0173 interneto i\u0161tekli\u0173 valdym\u0105, mes skatiname organines ir neorganines paie\u0161kas visose pagrindin\u0117se paie\u0161kos sistemose. Viena i\u0161 m\u016bs\u0173 s\u0117kmingiausi\u0173 s\u0117km\u0117s istorij\u0173 - oland\u0173 daikt\u0173 interneto \u012fmon\u0117, kuri specializuojasi \u017eem\u0117s \u016bkio ir \u017eem\u0117s valdymo produkt\u0173 srityje. Konkre\u010diai \u012fmon\u0117 band\u0117 sukurti internetin\u0119 buvimas<\/a> dirvo\u017eemio dr\u0117gm\u0117s matavimo \u012franki\u0173 ir jiems reik\u0117jo m\u016bs\u0173 pagalbos.<\/p>\r\n\r\n\r\n\r\n

Naudodamasis \u012fvairiomis m\u016bs\u0173 internetin\u0117mis paslaugomis, klientas gal\u0117jo pasiekti savo \u012fmon\u0117s tikslus. Norint sustiprinti veikl\u0105 internete, reik\u0117jo atlikti i\u0161sami\u0105 internetin\u0117s rinkodaros veiklos, rakta\u017eod\u017ei\u0173 ir nukreipimo puslapi\u0173 analiz\u0119. I\u0161 esm\u0117s pagrindinis m\u016bs\u0173 tikslas buvo i\u0161 vir\u0161aus \u012f apa\u010di\u0105 pertvarkyti daugel\u012f j\u0173 SEO operacij\u0173 ir svetain\u0117<\/a> funkcijos<\/a>.<\/p>\r\n\r\n\r\n\r\n

Paslaug\u0173 teikimo laikotarpio pabaigoje buvo pasteb\u0117tas reik\u0161mingas pager\u0117jimas pagal daugel\u012f rodikli\u0173. Padid\u0117jo j\u0173 dalyvavimas internete konkre\u010diose rinkose (JAV), \u012f kurias jie orientavosi, ir jau po 3 m\u0117nesi\u0173 buvo pasiekta efektyvi investicij\u0173 gr\u0105\u017ea.<\/p>\r\n\r\n\r\n\r\n

Klient\u0173 perspektyvos<\/h2>\r\n\r\n\r\n\r\n

Klientas buvo \u016bkininkavimo daikt\u0173 interneto produkto, kuriuo naudotojai gali matuoti dirvo\u017eemio dr\u0117gm\u0119, gamintojas. Naudodami \u0161iuos jutiklius vartotojai gal\u0117jo analizuoti savo laukus ir perduoti atitinkamus duomenis naudodami Daikt\u0173 interneto jungt\u012f. \u012erenginys gal\u0117jo perduoti rodmenis \u012f telefonus, kompiuterius ir net palydovus. Bendrov\u0117 veik\u0117 kaip tarptautin\u0117 pardav\u0117ja, o interneto svetain\u0117 buvo pagrindinis pardavimo b\u016bdas. D\u0117l \u0161ios prie\u017easties buvo aktualu optimizuoti s\u0105veik\u0105 iki pardavimo vietos.<\/p>\r\n\r\n\r\n\r\n

\u012emon\u0117 pra\u0161\u0117 atlikti daugyb\u0119 u\u017eduo\u010di\u0173. Jiems reik\u0117jo i\u0161samios j\u0173 sistem\u0173 analiz\u0117s, kuri truko daugiau nei kursas<\/a> kelerius metus. Daugiausia jie nor\u0117jo pagerinti savo buvim\u0105 internete ir padidinti reklamos investicij\u0173 gr\u0105\u017e\u0105. Tod\u0117l bendrovei reik\u0117jo m\u016bs\u0173 pagalbos, kad gal\u0117tume atlikti i\u0161sam\u0173 jos svetain\u0117s ir internetini\u0173 paslaug\u0173 audit\u0105. Bendrov\u0117, kurios pagrindin\u0117 b\u016bstin\u0117 yra Nyderlanduose, siek\u0117 pagerinti savo tarptautin\u0119 veikl\u0105, ypa\u010d \u0160iaur\u0117s Amerikos rinkoje.<\/p>\r\n\r\n\r\n\r\n

Atlikus kliento vidin\u0119 analiz\u0119 paai\u0161k\u0117jo, kad svetain\u0117je reikia daug pataisym\u0173. \u0160ie pakeitimai papildyt\u0173 SEO ir konkurent\u0173 analiz\u0119, o tai pritraukt\u0173 svetain\u0117s lankytoj\u0173 sraut\u0105. Nustat\u0119 j\u0173 reitingus, gal\u0117jome pereiti prie i\u0161orin\u0117s analiz\u0117s ir paie\u0161kos optimizavimas<\/a>.<\/p>\r\n\r\n\r\n\r\n

Mokamos paie\u0161kos ir SEO paslaugos<\/h2>\r\n\r\n\r\n
\r\n
\"Mokamos\r\n
Klientui teikiam\u0173 \"Promoguy\" paslaug\u0173 spektras (i\u0161trauka i\u0161 kliento dokument\u0173 rinkinio)<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n

Kaip matyti i\u0161 pirmiau pateiktos lentel\u0117s, m\u016bs\u0173 ekspertai i\u0161band\u0117 nuo \"Google\"<\/a> \"Analytics\", \"Adwords\", SEMRush skenavimas. Gav\u0119 visapusi\u0161k\u0105 vis\u0173 socialin\u0117s \u017einiasklaidos priemoni\u0173 veiklos ap\u017evalg\u0105, prad\u0117jome taisyti \u012fvairius puslapius ir duomen\u0173 ta\u0161kus. Taip pat buvo atlikta i\u0161sami konkurent\u0173 analiz\u0117 ir raktini\u0173 \u017eod\u017ei\u0173 tyrimas. Toliau renkant duomenis buvo rastas turinys ir rakta\u017eod\u017eiai, kurie pasi\u017eym\u0117jo ma\u017ea konkurencija ir dideliu potencialiu srautu. Tai leido komandai sudaryti b\u016bsim\u0173 prane\u0161im\u0173 tvarkara\u0161t\u012f, naudojant statistinius duomenis apie did\u017eiausio aktyvumo laik\u0105 ir lyginant juos su konkurent\u0173 veikla. D\u0117l to galiausiai svetain\u0117 sulauk\u0117 didesnio organin\u0117s traukos rodiklio.<\/p>\r\n\r\n\r\n

\r\n
\"Atvejo\r\n
Idealaus turinio i\u0161leidimo laiko nustatymas<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n

Buvimo internete ir svetain\u0117s optimizavimo srityje reik\u0117jo daug nuveikti. Atlik\u0119 i\u0161sami\u0105 analiz\u0119, nustat\u0117me daug dalyk\u0173, kuri\u0173 tr\u016bko j\u0173 po\u017ei\u016briui, ir prad\u0117jome rengti veiksm\u0173 plan\u0105. Pirmiausia s\u0105ra\u0161e buvo klaid\u0173 taisymas ir \u017einiatinklio proces\u0173 optimizavimas. Tai ap\u0117m\u0117 ir i\u0161 pa\u017ei\u016bros nereik\u0161mingus dalykus, pavyzd\u017eiui, \u012f visus puslapius \u012ftraukti daugiau H1 teksto ir pataisyti nuorodas. Tokio pob\u016bd\u017eio pataisymai tur\u0117jo labai laipsni\u0161k\u0105, ta\u010diau pastebim\u0105 bendr\u0105 poveik\u012f.<\/p>\r\n\r\n\r\n\r\n

Abu \u0161ie patobulinimai leido sukurti dviej\u0173 kryp\u010di\u0173 mokslini\u0173 tyrim\u0173 metod\u0105. Analitika suteik\u0117 duomen\u0173 apie nauj\u0105 turin\u012f, kur\u012f jie gal\u0117jo sukurti naudodami raktinius \u017eod\u017eius ir konkurent\u0173 veiksmus, o SEO ir svetain\u0117s optimizavimas pagerino galimyb\u0119 konvertuoti po to, kai potencialus klientas spustel\u0117jo puslap\u012f. \u0160iuo tikslu buvo svarbu pagerinti UX ir suma\u017einti atmetimo rodikl\u012f pagrindin\u0117je svetain\u0117je.<\/p>\r\n\r\n\r\n\r\n

PPC ir tinklo reklamos analiz\u0117<\/h2>\r\n\r\n\r\n\r\n
\"Mokama<\/figure>\r\n\r\n\r\n\r\n

Surink\u0119 visus \u0161iuos duomenis ir patobulin\u0119 \u012fvairias j\u0173 buvimo internete dalis, suteik\u0117me klientui tinkam\u0105 kontekst\u0105, kurio jam reik\u0117jo, kad gal\u0117t\u0173 suformuluoti savo \u017einiatinklio turin\u012f. Pateik\u0117me jiems raktinius \u017eod\u017eius ir kampanij\u0173 kainas, \u012f kurias jie gal\u0117t\u0173 sutelkti d\u0117mes\u012f. Strategija buvo nustatyti \u017eemai kaban\u010dius vaisius, kurie leido rengti pigesnes ir veiksmingesnes kampanijas, naudojant i\u0161bandyt\u0105 reklam\u0105.<\/p>\r\n\r\n\r\n\r\n

Tada m\u016bs\u0173 ekspertai pateik\u0117 \u012fmonei duomenis, reikalingus tikslinei grupei segmentuoti. Lokalizavus paie\u0161kas Kalifornijoje, Nyderlanduose ir Ispanijoje, internetin\u0117s rinkodaros strategijoje b\u016bt\u0173 bandoma suporuoti geriausiai konvertuojan\u010dius skelbimus kiekvienoje rinkoje ir tiksliniuose segmentuose su duomenimis pagr\u012fstais prane\u0161imais. Ypa\u010d daug d\u0117mesio buvo skiriama su daikt\u0173 internetu ir \u017eem\u0117s \u016bkiu susijusiems rakta\u017eod\u017eiams, orientuotiems tiek \u012f priva\u010dius vartotojus, tiek \u012f \u012fmones.<\/p>\r\n\r\n\r\n\r\n

Galiausiai projekto metu reik\u0117jo i\u0161pl\u0117sti kampanijas kiekvienoje konkre\u010dioje rinkoje ir atlikti bandymus, kad reklama b\u016bt\u0173 optimali. Siekdami padidinti konversij\u0173 rodiklius, m\u016bs\u0173 tyr\u0117jai k\u016br\u0117 reklamos dalinius bandymus, taik\u0117 A\/B testus ir proceso eigoje vertino kiekvienos strategijos veiksmingum\u0105.<\/p>","protected":false},"excerpt":{"rendered":"

M\u016bs\u0173 mokamos paie\u0161kos paslauga per daugel\u012f met\u0173 pravert\u0117 daugeliui \u012fmoni\u0173. Naudojome PPC ir tinklo reklamos analiz\u0119, kad pad\u0117tume \u012fmonei pasiekti s\u0117km\u0119.<\/p>","protected":false},"author":1,"featured_media":12126,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[17,18],"tags":[363,387,376,385,226,386],"wl_entity_type":[47,45,51],"class_list":["post-7148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-client-management","tag-case-study","tag-network-ad","tag-network-advertising","tag-paid-search","tag-ppc","tag-service","wl_entity_type-article","wl_entity_type-local-business","wl_entity_type-news-article"],"acf":[],"yoast_head":"\nPaid Search Service: Client Case Study - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"One of the proudest success stories of our paid search service was an IoT company that specialises in agriculture and land management products\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/lt\/blog\/2020\/11\/12\/paid-search-service-client-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paid Search Service: Client Case Study\" \/>\n<meta property=\"og:description\" content=\"One of the proudest success stories of our paid search service was an IoT company that specialises in agriculture and land management products\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promoguy.nl\/lt\/blog\/2020\/11\/12\/paid-search-service-client-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Promoguy Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-12T09:29:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-05T13:46:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/11\/2023_PROMOGUY_CASE-STUDY_Paid-Search-ServiceHeader-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"475\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"promoguynl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"promoguynl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\u0117s\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/11\\\/12\\\/paid-search-service-client-case-study\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/11\\\/12\\\/paid-search-service-client-case-study\\\/\"},\"author\":{\"name\":\"promoguynl\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/f1e99bd6c6305ded79f1214882575dc7\"},\"headline\":\"Paid Search Service: Client Case Study\",\"datePublished\":\"2020-11-12T09:29:12+00:00\",\"dateModified\":\"2025-04-05T13:46:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/11\\\/12\\\/paid-search-service-client-case-study\\\/\"},\"wordCount\":813,\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/11\\\/12\\\/paid-search-service-client-case-study\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/2023_PROMOGUY_CASE-STUDY_Paid-Search-ServiceHeader-1.png\",\"keywords\":[\"Case study\",\"Network ad\",\"Network Advertising\",\"Paid search\",\"PPC\",\"Service\"],\"articleSection\":[\"Case Studies\",\"Client Management\"],\"inLanguage\":\"lt-LT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/11\\\/12\\\/paid-search-service-client-case-study\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/11\\\/12\\\/paid-search-service-client-case-study\\\/\",\"name\":\"Paid Search Service: Client Case Study - 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