{"id":7185,"date":"2020-11-25T09:40:34","date_gmt":"2020-11-25T09:40:34","guid":{"rendered":"https:\/\/promoguy.nl\/seo-service-e-commerce-electronics-re-seller\/"},"modified":"2025-04-05T13:46:03","modified_gmt":"2025-04-05T13:46:03","slug":"seo-service-e-commerce-electronics-re-seller","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2020\/11\/25\/seo-service-e-commerce-electronics-re-seller\/","title":{"rendered":"SEO paslaugos: Elektronin\u0117s komercijos elektronikos perpardavin\u0117tojas"},"content":{"rendered":"

\"Promoguy\" did\u017eiuojasi savo pla\u010diu SEO paslauga<\/a> metodus, suteikian\u010dius klientams \u012frankius, kuri\u0173 reikia, kad j\u0173 tinklalapiai tapt\u0173 pirmaujan\u010diais \"Google\"<\/a>. Ne atvejis<\/a> pavyzdys yra Lietuvos elektronikos perpardavin\u0117tojas, norintis pagerinti savo rodiklius. Su m\u016bs\u0173 pagalba jie tapo geriausiai vertinamu elektronin\u0117s elektronikos perpardavin\u0117toju savo regione. M\u016bs\u0173 SEO praktika suvaidino svarb\u0173 vaidmen\u012f stumiant j\u0173 svetain\u0117<\/a> \u012f vir\u0161\u0173.<\/p>\r\n\r\n\r\n\r\n

Paie\u0161kos varikli\u0173 optimizavimo paslaugos leido \u012fmonei pagerinti savo veikl\u0105 i\u0161 pirmin\u0117s parduotuv\u0117s vitrinos. Kaip internete<\/a> perpardav\u0117jas, labai svarbu, kad j\u0173 verslas<\/a> kad paie\u0161kos sistemose b\u016bt\u0173 rodoma kuo daugiau rakta\u017eod\u017ei\u0173. Taip pat reik\u0117jo parengti galimus nukreipimo puslapius ir svetain\u0119, atnaujinti architekt\u016br\u0105 ir atlikti j\u0173 internetinio efektyvumo analiz\u0119.<\/p>\r\n\r\n\r\n\r\n

Pagrindiniai j\u0173 produktai buvo perparduodamos \"Xiaomi\" elektronikos prek\u0117s, tod\u0117l reik\u0117jo \u012fveikti papildom\u0105 kaln\u0105. Kaip perpardav\u0117jai jie ketino konkuruoti su kitomis parduotuv\u0117mis, kurios buvo tos pa\u010dios bendrov\u0117s rinkoje. Ta\u010diau, taikydami konkre\u010dius regioninius tikslus, jie sugeb\u0117jo i\u0161sikovoti sau ni\u0161\u0105 ir sukurti savo prek\u0117s \u017eenkl\u0105. Atsakymai paie\u0161kos sistemose buvo pagrindinis \u0161ios s\u0117km\u0117s katalizatorius.<\/p>\r\n\r\n\r\n\r\n

Galiausiai \"Promoguy\" darbas leido i\u0161 esm\u0117s padidinti j\u0173 augim\u0105 tiek organini\u0173, tiek neorganini\u0173 paie\u0161k\u0173 srityje. SEO optimizavimo procesai buvo plataus masto, taikant esam\u0173 proces\u0173 analiz\u0119, tobulinim\u0105 ir koregavim\u0105.<\/p>\r\n\r\n\r\n\r\n

Kliento ap\u017evalga<\/h2>\r\n\r\n\r\n\r\n

Klientas buvo Lietuvos \u012fmon\u0117, veikianti kaip \"Xiaomi\" elektronikos preki\u0173 perpardav\u0117ja internetu. Ji prekiavo \u012fvairiais produktais, \u012fskaitant fotoaparatus, mobiliuosius telefonus, mar\u0161rutizatorius ir kai kurias ne elektronikos prekes. J\u0173 parduotuv\u0117s vitrina ir svetain\u0117 veik\u0117 jau kur\u012f laik\u0105, ta\u010diau reik\u0117jo nema\u017eai pakeitim\u0173, kad veikt\u0173 optimaliai efektyviai. Kaip verslas ji veik\u0117 kaip bet kuri kita parduotuv\u0117, si\u016blydama elektronikos prekes u\u017esakyti savo interneto svetain\u0117je.<\/p>\r\n\r\n\r\n\r\n

J\u0173 ma\u017emenin\u0117s prekybos parduotuv\u0117 yra tik regionin\u0117, veikianti daugiausia lietuvi\u0173 kalba. D\u0117l to konkurent\u0173 analiz\u0119 ir SEO steb\u0117sen\u0105 atlikti buvo gana lengva, nes reik\u0117jo atsi\u017evelgti \u012f daug ma\u017eiau kintam\u0173j\u0173. Ta\u010diau tai taip pat l\u0117m\u0117 ir labiau kalbai b\u016bding\u0105 darbo stili\u0173, kai m\u016bs\u0173 ekspertai tur\u0117jo u\u017etikrinti, kad kiekvienas aspektas b\u016bt\u0173 tinkamai pritaikytas lietuvi\u0161kiems standartams.<\/p>\r\n\r\n\r\n\r\n

B\u016bdama \"Xiaomi\" perpardav\u0117ja, bendrov\u0117 savo produktus neatsiejamai susiejo su papildomu \"Xiaomi\" prek\u0117s \u017eenklo produkt\u0173 SEO. Tai tam tikrais at\u017evilgiais gali palengvinti darb\u0105, ta\u010diau taip pat rei\u0161kia, kad jie konkuravo su kitais pardav\u0117jais. D\u0117l to pirmasis \u017eingsnis buvo apskai\u010diuoti konkurent\u0173 internetin\u0119 praktik\u0105 ir palyginti j\u0105 su bendrov\u0117s praktika. M\u016bs\u0173 ekspertai ap\u017evelg\u0117 esam\u0105 praktik\u0105 ir rado daug tobulintin\u0173 sri\u010di\u0173, \u012fskaitant produkt\u0173 tyrimus, technin\u012f SEO ir semantin\u012f SEO tekst\u0173 ra\u0161ym\u0105.<\/p>\r\n\r\n\r\n\r\n

Nors \u012fmon\u0117 tur\u0117jo k\u0105 patobulinti, ji buvo prana\u0161esn\u0117, nes konkurentai tur\u0117jo daug daugiau SEO sprag\u0173. \u0160ios \u012fmon\u0117s nebuvo gerai optimizavusios savo parduotuvi\u0173 vitrin\u0173, tod\u0117l m\u016bs\u0173 klientas tur\u0117jo prana\u0161um\u0105 pardavim\u0173 internetu srityje. Dauguma \u0161i\u0173 konkurent\u0173 yra didel\u0117s prekyviet\u0117s, kuriomis Lietuvoje pasitikima, ta\u010diau d\u0117l \u0161i\u0173 sprag\u0173 jos gal\u0117jo b\u016bti aplenktos SERP pozicijose. Nereik\u0117t\u0173 nuvertinti SEO ir SERP gerinimo svarbos. Remiantis tyrimo, atlikto naudojant I\u0161pl\u0117stinis \u017einiatinklio reitingavimas<\/a> \u012franki\u0173, ma\u017edaug 68% paie\u0161k\u0173 patenka \u012f pirmuosius 5 SERP \u012fra\u0161us.<\/p>\r\n\r\n\r\n\r\n

SEO paslaug\u0173 \u012fgyvendinimas<\/h2>\r\n\r\n\r\n\r\n
\"SEO<\/figure>\r\n\r\n\r\n\r\n

M\u016bs\u0173 SEO paslaugos, priklausomai nuo kliento poreiki\u0173, yra gana pla\u010dios, o \u0161iam klientui reik\u0117jo gana daug skirting\u0173 paslaug\u0173. Jos ap\u0117m\u0117 tinkamo SEO turinio k\u016brim\u0105 ir jo lokalizavim\u0105 rinkai. Laimei, m\u016bs\u0173 ekspertai Lietuvoje buvo pasiruo\u0161\u0119 u\u017etikrinti, kad viskas b\u016bt\u0173 tvarkinga ir tinkama vietiniam segmentavimui. Nors konkurentai buvo geriau \u017einomi rinkoje, klientui buvo potencialo sukurti ni\u0161\u0105. Sutelkus d\u0117mes\u012f \u012f pardavimus internetu, svetain\u0117 gal\u0117jo tapti gr\u0117smingu elektronikos tiek\u0117ju, nors apskritai kitos \u012fmon\u0117s gali tur\u0117ti didesn\u0119 \u012ftak\u0105.<\/p>\r\n\r\n\r\n\r\n

Nors \u012fmon\u0117 tur\u0117jo savo turinio valdymo personal\u0105, SEO optimizavimas nebuvo optimalus. Daugiausia r\u016bpes\u010di\u0173 k\u0117l\u0117 unikalus turinys ir produkt\u0173 puslapi\u0173 tobulinimas.<\/a>. Da\u017ena problema, su kuria susiduria daugelis toki\u0173 \u012fmoni\u0173, yra ta, kad jos parduoda tuos pa\u010dius produktus, kaip ir visi kiti, tuo pa\u010diu b\u016bdu. \u0160iuo atveju jos savo puslapyje naudoja bendr\u0105 produkt\u0173 apra\u0161ym\u0105, o tai gali b\u016bti problema, kai visi kiti daro t\u0105 pat\u012f, kartu kurdami dubliuojant\u012f turin\u012f internete ir kartais kanibalizuodami savo raktinius \u017eod\u017eius.<\/p>\r\n\r\n\r\n\r\n

D\u0117l to j\u0173 reitingas buvo \u017eemesnis nei tur\u0117t\u0173 b\u016bti. Turiniui ir apra\u0161ymams reik\u0117jo unikali\u0173 detali\u0173, i\u0161skirian\u010di\u0173 juos i\u0161 konkurent\u0173, ir mes jas pateik\u0117me. Produkto puslapiui taip pat reik\u0117jo esmini\u0173 patobulinim\u0173. Kaip matyti i\u0161 pirmiau pateiktos lentel\u0117s, po \u0161io \u012fgyvendinimo j\u0173 organin\u0117s paie\u0161kos rodikliai smarkiai i\u0161augo. \u0160ios r\u016b\u0161ies paie\u0161kos gerokai lenkia kitas, o tai yra rezultatas, kur\u012f tur\u0117t\u0173 pasiekti bet kuri gera SEO kampanija.<\/p>\r\n\r\n\r\n\r\n

SEO strategija ir konkurent\u0173 veiksmai<\/h2>\r\n\r\n\r\n\r\n

Pagrindin\u0117s problemos, su kuriomis susiduriama, buvo gana \u012fprastos bet kuriai tokio tipo internetin\u0117s ma\u017emenin\u0117s prekybos svetainei. \u0160tai kod\u0117l jiems buvo labai veiksminga i\u0161eiti i\u0161 \u012fprast\u0173 r\u0117m\u0173. Nors dauguma kit\u0173 regionini\u0173 parduotuvi\u0173 buvo pernelyg pana\u0161ios, \"Google\" paie\u0161koje jas traktavo kaip klaster\u012f. Pakeit\u0119 produkt\u0173 apra\u0161ymus (da\u017enai pamir\u0161tamas SEO aspektas), jie taip pat gal\u0117jo pasirodyti daugiau paie\u0161kos u\u017eklaus\u0173.<\/p>\r\n\r\n\r\n\r\n

\u017dvelgiant retrospektyviai, tik\u0117tina, kad kitos bendrov\u0117s aukojo kokyb\u0119 d\u0117l kiekyb\u0117s. Atrod\u0117, kad konkurentai taip pat nepais\u0117 UX. Tobulindami svetain\u0119, u\u017etikrindami, kad joje neb\u016bt\u0173 klaid\u0173, ir optimizuodami puslapio greitis<\/a>, \u012fmon\u0117 gal\u0117jo klest\u0117ti. Algoritmai, automatizuojantys \"Google\" paie\u0161kos rezultatus, turi daug sud\u0117ting\u0173 veiksni\u0173, \u012f kuriuos reikia atsi\u017evelgti, ir daugelis i\u0161 j\u0173 susij\u0119 su svetain\u0117s kokybe, o ne tik su raktiniais \u017eod\u017eiais.<\/p>\r\n\r\n\r\n\r\n

Viena i\u0161 sri\u010di\u0173, kurioje parduotuvi\u0173 vitrinos da\u017enai atsilieka, yra puslapio greitis. Tai nat\u016bralu, nes tokios svetain\u0117s auga ir nuolat kuria naujus \u012fra\u0161us, tod\u0117l atsiranda klaid\u0173 ir ma\u017e\u0117ja greitis. Pa\u0161alinus \u0161ias klaidas, svetain\u0117s rezultatai gali b\u016bti geresni pagal \u012fvairius rodiklius. Atlikusi pagrindinius sistemos pakeitimus, m\u016bs\u0173 komanda sugeb\u0117jo padidinti tinklalapio greit\u012f iki 4 sekund\u017ei\u0173 atsako laiko (daugumos ma\u017emenin\u0117s prekybos puslapi\u0173 atsako laikas vidutini\u0161kai siekia 6-8 sekundes).<\/p>\r\n\r\n\r\n\r\n

Kampanijos s\u0117km\u0117<\/h2>\r\n\r\n\r\n\r\n
\"SEO<\/figure>\r\n\r\n\r\n\r\n

M\u016bs\u0173 darbas su svetaine neapsiribojo tik taisymais, bet ir periodiniais SEO projektais. Auk\u0161\u010diau pateiktoje diagramoje pavaizduota viena konkreti kampanija, kuri iliustruoja m\u016bs\u0173 paslaug\u0173 potencial\u0105. Kampanija prasid\u0117jo per koronaviruso pandemij\u0105, kuri pakeit\u0117 daugelio \u012fmoni\u0173 interneto modelius. M\u016bs\u0173 kliento atveju jie \u0161alia \u012fprast\u0173 produkt\u0173 prad\u0117jo platinti kaukes, veido apdangalus ir veido skydus.<\/p>\r\n\r\n\r\n\r\n

\u0160iuo laikotarpiu SEO veikla ap\u0117m\u0117 geresnes nuotraukas, ilgesnius parduodam\u0173 produkt\u0173 apra\u0161ymus ir schem\u0173 integracij\u0105. Visi \u0161ie veiksmai dar labiau pak\u0117l\u0117 tinklalap\u012f, o prie j\u0173 prisid\u0117jo \"Adwords\" ir \"Facebook\" reklama. Po to reik\u0117jo papildyti esam\u0105 turin\u012f smulkesn\u0117mis detal\u0117mis, pavyzd\u017eiui, meta apra\u0161ymais ir alt tekstais. Dar vienas aspektas buvo kuo sklandesnis atsiskaitymas, kad b\u016bt\u0173 i\u0161vengta i\u0161kritimo i\u0161 svetain\u0117s.<\/p>\r\n\r\n\r\n\r\n

Kitas veiksnys buvo raktini\u0173 \u017eod\u017ei\u0173 ir \u017eym\u0173, skirt\u0173 \u0161iems naujiems produktams valdyti, pakeitimas. Klientui pateik\u0117me su \"Corona\" ir pandemine sauga susijusias raktines frazes, taip sustiprindami jo parduotuv\u0117s i\u0161klotin\u0119. Schemos integracija leido kauk\u0117ms ir kitai \u012frangai i\u0161\u0161okti kaip paveiksl\u0117liams SERP paie\u0161kos sistemoje, kad ie\u0161kantieji i\u0161 karto matyt\u0173 pasirinkimus. M\u016bs\u0173 SEO paslauga leido \u012fmonei pasiekti did\u017eiul\u012f vartotoj\u0173, pajam\u0173 ir konversij\u0173 \u0161uol\u012f. Parduotuv\u0117 iki \u0161iol teikia klestint\u012f pandemin\u0117s saugos \u012frangos katalog\u0105 savo regionin\u0117je rinkoje.<\/p>\r\n\r\n\r\n\r\n

I\u0161vada<\/h2>\r\n\r\n\r\n\r\n

M\u016bs\u0173 SEO paslaugos gali pasi\u016blyti daugyb\u0119 dalyk\u0173 \u012fvairaus masto \u012fmon\u0117ms. Jos \u012fgyvendina ilgalaikius sprendimus, kuriais maksimaliai padidinama naudotoj\u0173 patirtis, taip pat skiria d\u0117mes\u012f trumpalaik\u0117ms kampanijoms, priklausan\u010dioms nuo dideli\u0173 rinkos poky\u010di\u0173. \u0160is plasti\u0161kumas leid\u017eia m\u016bs\u0173 komandai lengvai reaguoti \u012f greitus rinkos poky\u010dius ir vartotoj\u0173 poreikius. Min\u0117tas klientas sugeb\u0117jo prisitaikyti prie rinkos, \u012fgyvendinti veiksming\u0105 internetin\u0117s rinkodaros strategij\u0105 ir kartu pagerinti savo svetain\u0117s kokyb\u0119.<\/p>","protected":false},"excerpt":{"rendered":"

\"Promoguy\" did\u017eiuojasi savo pla\u010diais SEO paslaug\u0173 metodais, suteikian\u010diais klientams \u012frankius, kuri\u0173 jiems reikia, kad j\u0173 tinklalapiai \"Google\" paie\u0161kos sistemoje b\u016bt\u0173 pirmaujantys. <\/p>","protected":false},"author":1,"featured_media":12124,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[17,15,16],"tags":[241,384,355],"wl_entity_type":[47,45],"class_list":["post-7185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-seo-en","category-websites","tag-ecommerce","tag-seo-service","tag-xiaomi","wl_entity_type-article","wl_entity_type-local-business"],"acf":[],"yoast_head":"\nSEO Service: E-Commerce Electronics Re-Seller - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Here's how a Lithuanian electronics re-seller became the best ranked e-commerce electronics reseller in their region using our SEO service.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/lt\/blog\/2020\/11\/25\/seo-service-e-commerce-electronics-re-seller\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Service: E-Commerce Electronics Re-Seller\" \/>\n<meta property=\"og:description\" content=\"Here's how a Lithuanian electronics re-seller became the best ranked e-commerce electronics reseller in their region using our SEO service.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promoguy.nl\/lt\/blog\/2020\/11\/25\/seo-service-e-commerce-electronics-re-seller\/\" \/>\n<meta property=\"og:site_name\" content=\"Promoguy Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-25T09:40:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-05T13:46:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/11\/2023_PROMOGUY_CASE-STUDY_SEO-ServiceHeader-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"475\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"promoguynl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"promoguynl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minut\u0117s\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/bg\\\/blog\\\/2020\\\/11\\\/25\\\/seo-service-e-commerce-electronics-re-seller\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/bg\\\/blog\\\/2020\\\/11\\\/25\\\/seo-service-e-commerce-electronics-re-seller\\\/\"},\"author\":{\"name\":\"promoguynl\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/f1e99bd6c6305ded79f1214882575dc7\"},\"headline\":\"SEO Service: E-Commerce Electronics Re-Seller\",\"datePublished\":\"2020-11-25T09:40:34+00:00\",\"dateModified\":\"2025-04-05T13:46:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/bg\\\/blog\\\/2020\\\/11\\\/25\\\/seo-service-e-commerce-electronics-re-seller\\\/\"},\"wordCount\":1322,\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/bg\\\/blog\\\/2020\\\/11\\\/25\\\/seo-service-e-commerce-electronics-re-seller\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/2023_PROMOGUY_CASE-STUDY_SEO-ServiceHeader-1.png\",\"keywords\":[\"Ecommerce\",\"SEO Service\",\"Xiaomi\"],\"articleSection\":[\"Case Studies\",\"SEO\",\"Websites\"],\"inLanguage\":\"lt-LT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/bg\\\/blog\\\/2020\\\/11\\\/25\\\/seo-service-e-commerce-electronics-re-seller\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/bg\\\/blog\\\/2020\\\/11\\\/25\\\/seo-service-e-commerce-electronics-re-seller\\\/\",\"name\":\"SEO Service: E-Commerce Electronics Re-Seller - 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