{"id":7271,"date":"2021-01-12T18:08:57","date_gmt":"2021-01-12T18:08:57","guid":{"rendered":"https:\/\/promoguy.nl\/content-production-case-dutch-visualisation-firms\/"},"modified":"2025-04-05T13:44:23","modified_gmt":"2025-04-05T13:44:23","slug":"content-production-case-dutch-visualisation-firms","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2021\/01\/12\/content-production-case-dutch-visualisation-firms\/","title":{"rendered":"Turinio gamybos atvejis: Olandijos vizualizavimo \u012fmon\u0117s"},"content":{"rendered":"

\"Promoguy\" did\u017eiuojasi tuo, kad savo klientams teikia i\u0161samias turinio rinkodaros paslaugas. Tai apima daugialyp\u0117s terp\u0117s, daugiakanal\u0117s internetin\u0117s rinkodaros ir reklamos paketus, kurie anks\u010diau buvo s\u0117kmingai \u012fgyvendinti \u012fvairiose pramon\u0117s \u0161akose. \u0160iuo atveju ap\u017evelgsime turinio gamyb\u0105 atvejis<\/a> kuriame pateikiamas \u0161io daugialypio metodo pavyzdys ir parodoma, kaip jis pad\u0117jo pagerinti 2 Nyderland\u0173 architekt\u016bros vizualizavimo \u012fmoni\u0173 veikl\u0105.<\/p>\r\n\r\n\r\n\r\n

Be to, atvejo tyrimu siekiama atskleisti nuolatin\u012f turinio planavimo pob\u016bd\u012f. M\u016bs\u0173 teikiamose turinio k\u016brimo paslaugose naudojamos lanks\u010dios planavimo strategijos, reikalaujan\u010dios geb\u0117jimo prisitaikyti prie greit\u0173 poky\u010di\u0173 pagal poreik\u012f ir sezonini\u0173 turinio u\u017eklaus\u0173. Tai rei\u0161k\u0117 nuolatin\u012f bendravim\u0105 su klientais d\u0117l gr\u012f\u017etamojo ry\u0161io, patvirtinimo, planavimo ir b\u016bsim\u0173 tyrim\u0173.<\/p>\r\n\r\n\r\n\r\n

Apskritai bendradarbiavimas su \u0161iais dviem klientais dav\u0117 vaising\u0173 rezultat\u0173. \u012emon\u0117s pakankamai augo ir naudojo esam\u0105 turin\u012f socialin\u0117s \u017einiasklaidos rinkodarai. Jos tur\u0117jo daugiau sek\u0117j\u0173 nei anks\u010diau ir geriau \u012fsitrauk\u0117 \u012f savo prek\u0117s \u017eenkl\u0105.<\/p>\r\n\r\n\r\n\r\n

Klient\u0173 perspektyvos<\/h2>\r\n\r\n\r\n\r\n

\u0160ioje byloje nagrin\u0117jami 2 skirtingi klientai, dirbantys identi\u0161kose srityse. Kaip architekt\u016brinio vizualizavimo \u012fmon\u0117s, jos gamina atvaizduotus 3D nuotrauk\u0173 modeliavimas<\/a> \u012fvairi\u0173 gyvenam\u0173j\u0173 nam\u0173, miest\u0173 ar pramon\u0117s dizaino projekt\u0173. Kai kurios i\u0161 \u0161i\u0173 vizualizacij\u0173 buvo u\u017esakytos klient\u0173 ar projektavimo \u012fmoni\u0173, o kitos - konkursuose. \u0160ie projektai gal\u0117jo pad\u0117ti \u012fmon\u0117ms ir architektams patraukliau pristatyti savo projektus, vaizduojant projektus taip, kaip jie atrodys po statybos.<\/p>\r\n\r\n\r\n\r\n

Abu klientai buvo \u012fsik\u016br\u0119 Nyderlanduose, ta\u010diau j\u0173 paslaugos buvo teikiamos ir kit\u0173 \u0161ali\u0173 \u012fmon\u0117ms bei architektams. Dauguma j\u0173 darb\u0173 buvo atliekami j\u0173 gimtojoje \u0161alyje ir netoliese esan\u010diose \u0161alyse, pavyzd\u017eiui, Vokietijoje ar Belgijoje. J\u0173 darbai buvo didel\u0117s apimties, vienas i\u0161 klient\u0173 dirbo jau daugiau nei du de\u0161imtme\u010dius.<\/p>\r\n\r\n\r\n\r\n

Savaime suprantama, kad jie nor\u0117jo pagerinti savo internetin\u0119 reprezentacij\u0105, pritraukti daugiau klient\u0173 ir parodyti savo senesnius projektus. Pagrindinis j\u0173 tikslas buvo kurti prek\u0117s \u017eenkl\u0105 ir, kaip vizualin\u012f prek\u0117s \u017eenkl\u0105, parodyti savo ankstesnius laim\u0117jimus potencialiems klientams ir suinteresuotosioms \u0161alims. Tod\u0117l abi \u012fmon\u0117s siek\u0117 pritraukti potenciali\u0173 klient\u0173 ir padidinti prek\u0117s \u017eenklo \u017einomum\u0105, kad gal\u0117t\u0173 pl\u0117toti savo versl\u0105.<\/p>\r\n\r\n\r\n\r\n

Siekiant \u0161i\u0173 tiksl\u0173, turinyje reik\u0117jo parodyti \u012fmoni\u0173 k\u016brybi\u0161kum\u0105 ir kartu sutelkti d\u0117mes\u012f \u012f j\u0173 s\u0117km\u0119 ir prek\u0117s \u017eenklo elementus. Rinkodaros strategija tur\u0117jo b\u016bti nuosekli, tod\u0117l reik\u0117jo taikyti daugiakanal\u012f po\u017ei\u016br\u012f. M\u016bs\u0173 ekspertai taip pat padar\u0117 i\u0161vad\u0105, kad, nor\u0117dama pasiekti \u0161iuos tikslus, bendrov\u0117 tur\u0117jo \u012f turin\u012f \u012fpinti savo i\u0161skirtin\u012f identitet\u0105 ir format\u0105. Tai tapo pagrindin\u0117mis m\u016bs\u0173 turinio strategijos k\u016brimo gair\u0117mis.<\/p>\r\n\r\n\r\n\r\n

Turinio k\u016brimas ir valdymas<\/h2>\r\n\r\n\r\n\r\n
\"Turinio\r\n
Individualus po\u017ei\u016bris \u012f turin\u012f pagal socialin\u0117s \u017einiasklaidos platform\u0105<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

I\u0161 prad\u017ei\u0173 taik\u0117me \u012fprast\u0105 turinio k\u016brimo metod\u0105. Daugiausia m\u016bs\u0173 komanda kurdavo skai\u010diuokl\u0119, kurioje chronologi\u0161kai i\u0161d\u0117stydavo kiekvieno kanalo \u012fra\u0161us. \u0160iose skai\u010diuokl\u0117se gal\u0117jome subtiliai keisti kiekvieno kanalo \u012fra\u0161us, \u017eym\u0117ti atitinkamas bendradarbi\u0173 paskyras ir, padedami kliento, tvirtinti juos planavimui. \u0160is procesas ap\u0117m\u0117 nuotrauk\u0173 gavim\u0105 i\u0161 \u012fmon\u0117s, j\u0173 paruo\u0161im\u0105 prane\u0161imams, lydin\u010dio teksto ra\u0161ym\u0105, atitinkam\u0173 hashtag\u0173 ir kanal\u0173 paie\u0161k\u0105 ir siuntim\u0105 klientui patvirtinti.<\/p>\r\n\r\n\r\n\r\n

Vaizdo pritaikymas<\/h3>\r\n\r\n\r\n\r\n

Atsi\u017evelgdami \u012f tai, kad klientai nor\u0117jo sukurti savo prek\u0117s \u017eenkl\u0105, m\u016bs\u0173 po\u017ei\u016bris \u012f rinkodaros strategij\u0105 tur\u0117jo b\u016bti pritaikytas \u0161iems tikslams. J\u0173 pateiktus vaizdus reik\u0117jo redaguoti pagal atitinkamus kanal\u0173 formatus, prireikus prid\u0117ti vandens \u017eenklus ir logotipus. Tai taip pat rei\u0161k\u0117, kad vaizdus reik\u0117jo pritaikyti prie kiekvienos platformos formato: \"Instagram\" - karusel\u0117s, \"LinkedIn\" - pavieniai vaizdai, o \"Facebook\" - keli\u0173 vaizd\u0173 i\u0161d\u0117stymas.<\/p>\r\n\r\n\r\n\r\n

Taip pat vienas i\u0161 klient\u0173 ai\u0161kiai nurod\u0117, kad kai kurios nuotraukos buvo senos ir gali neatspind\u0117ti vaizdo kokyb\u0117s, kuri\u0105 \u012fmon\u0117 gali u\u017etikrinti pastaraisiais metais. Tod\u0117l \u0161iuos \"senus\" vaizdus reik\u0117jo redaguoti kitu formatu (juodai baltus), kad \u017ei\u016brovams b\u016bt\u0173 ai\u0161ku, jog jie neatspindi dabartini\u0173 darb\u0173.<\/p>\r\n\r\n\r\n\r\n

Klientams pateik\u0117me kelias prane\u0161im\u0173 format\u0173 versijas. Kai kurias versijas sudar\u0117 \u012fvairi\u0173 stili\u0173 apvadai ir (arba) i\u0161orin\u0117s linijos bei \u012fmon\u0117s \u017eenklai. Kituose buvo nurodyti projekto metai, su \u012fvairiais vizualiniais efektais. \u0160ie maketai suteik\u0117 jiems galimyb\u0119 rinktis i\u0161 plataus asortimento ir kartu padidino turimas prek\u0117s \u017eenklo k\u016brimo galimybes.<\/p>\r\n\r\n\r\n\r\n

A\/B testuotas turinys<\/h3>\r\n\r\n\r\n\r\n

Abi \u012fmon\u0117s nor\u0117jo, kad j\u0173 turinys b\u016bt\u0173 skelbiamas \"LinkedIn\", \"Instagram\" ir \"Facebook\", kad b\u016bt\u0173 galima generuoti potencialius klientus. D\u0117l to buvo sukurti CTA ir reklamos, kuriose jie buvo naudojami siekiant optimalaus CTR. Tod\u0117l tam tikrus paveiksl\u0117lius ir skelbimus reik\u0117jo i\u0161bandyti A\/B bandymais, pritaikyti \u012fvairius CTA, pritaikyti j\u0173 dyd\u012f kiekvienai versijai ir i\u0161 anksto i\u0161bandyti turinio skelbimo svetain\u0117se. CTA variant\u0173 buvo daugiau nei tuzinas, o A\/B bandymai ap\u0117m\u0117 potencialius lyderi\u0173 generavimo \u012fra\u0161us ir tikslinius skelbimus (kaip i\u0161samiau apra\u0161yta toliau).<\/p>\r\n\r\n\r\n\r\n

Kalbant apie ton\u0105, eksperimentavome su \u012fvairiais stiliais skirtingose platformose. Palyginti su \"Instagram\" ir \"Facebook\", \"LinkedIn\" turinys buvo formalesnis. Tai leido tam pa\u010diam \u012fra\u0161ui atlikti kelias funkcijas, priklausomai nuo publikavimo platformos, parodant skirtingus \u012fmon\u0117s prek\u0117s \u017eenklo elementus skirtingame kontekste.<\/p>\r\n\r\n\r\n\r\n

SEMrush<\/a> ir Buferis<\/a> puikiai tiko i\u0161 anksto planuoti prane\u0161imus, o tai da\u017enai rei\u0161k\u0117, kad jie buvo planuojami prie\u0161 kelias savaites. M\u016bs\u0173 projekto vadovas sek\u0117 prane\u0161imus ir prireikus paskutin\u0119 minut\u0119 keit\u0117 publikavimo tvarkara\u0161t\u012f. Taip tvirtinimo procesas geriau prisitaikydavo prie kliento \u012fmon\u0117s planavimo ar redakcijos atsiliepim\u0173 poky\u010di\u0173.<\/p>\r\n\r\n\r\n\r\n

Socialin\u0117s \u017einiasklaidos reklamos paslaugos<\/h2>\r\n\r\n\r\n\r\n

Be suplanuoto socialin\u0117s \u017einiasklaidos turinio, bendrov\u0117 taip pat papra\u0161\u0117 \"Promoguy\" sukurti reklamas ir maketus. Tokio pob\u016bd\u017eio vaizdo reklamose potencial\u016bs klientai b\u016bt\u0173 \u012ftraukiami \u012f \u012fmon\u0117s \u0161\u016bkius, o tekst\u0105 papildyt\u0173 ankstesni\u0173 vizualizavimo projekt\u0173 nuotraukos. M\u016bs\u0173 komanda pirmiausia sukurdavo judesio vaizdin\u0119 med\u017eiag\u0105, o tada sugalvodavo prie jos derant\u012f tekst\u0105. Kartu \u017einiasklaida<\/a> element\u0173, kuriuos suinteresuotosios \u0161alys gal\u0117t\u0173 lengvai pateikti. Skelbimai b\u016bt\u0173 skelbiami \"Facebook\", \"Instagram\" ir \"LinkedIn\" tinkluose, apimant did\u017ei\u0105j\u0105 dal\u012f j\u0173 internetin\u0117s rinkodaros galimybi\u0173.<\/p>\r\n\r\n\r\n\r\n

Kita socialin\u0117s \u017einiasklaidos skatinimo forma, kuri\u0105 suk\u016br\u0117me abiem klientams, buvo \"LinkedIn\" kontakt\u0173 formos. \u0160ios formos buvo skirtos konkretiems potencialiems klientams tikslin\u0117 auditorija<\/a>, trumpai pristatydami \u012fmon\u0119, jos paslaugas ir kaip su ja susisiekti. Veiksmingai jie pasi\u016bl\u0117 lengvai prieinam\u0105, veiksming\u0105 pardavimo b\u016bd\u0105, kuriame vienoje vietoje buvo pateikta visa reikalinga informacija susipa\u017einti su \u012fmone. Jie taip pat veik\u0117 kaip labiau asmenini\u0173 \u017einu\u010di\u0173 siuntimas<\/a> formatas nei \u012fprastos reklamos, nes jos gali b\u016bti skirtos tam tikroms progoms (pvz., \"laiming\u0173 \u0161ven\u010di\u0173\", Nauj\u0173j\u0173 met\u0173 ir kt.).<\/p>\r\n\r\n\r\n\r\n

Be form\u0173, taip pat suk\u016br\u0117me tekstus, skirtus kliento met\u0173 pabaigos retrospektyvoms, skirtoms kliento darbui, ir prane\u0161imus, skirtus atostog\u0173 reklamai. \u0160ios formos ir sezoniniai\/\u0161ventiniai prane\u0161imai buvo pagrindinis b\u016bdas klientams pritraukti daugiau potenciali\u0173 klient\u0173.<\/p>\r\n\r\n\r\n\r\n

Internetinio turinio tikslai<\/h2>\r\n\r\n\r\n\r\n
\"Turinio\r\n
\"Facebook\" naudotojai Did\u0117jantis \u012fsitraukimas pagal m\u0117nesius<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

Internetinis turinys pad\u0117jo populiarinti \u012fmon\u0117s \u012fvaizd\u012f ir pasiekti didesn\u012f \u017einomum\u0105. Nors vadov\u0173 generavimo skai\u010diai yra konfidencial\u016bs, internetinio \u012fsitraukimo rodikliai rodo tam tikrus pastebimus patobulinimus \u0161iuo po\u017ei\u016briu. Bendras vis\u0173 \u0161i\u0173 turinio strategij\u0173 poveikis rod\u0117 didesn\u012f CTR ir s\u0105veik\u0105 socialin\u0117je \u017einiasklaidoje.<\/p>\r\n\r\n\r\n\r\n

\u012emon\u0117ms daug geriau sek\u0117si neoficialiuose, \u012f vaizd\u0105 orientuotuose socialin\u0117s \u017einiasklaidos kanaluose, tokiuose kaip \"Instagram\", ta\u010diau apskritai j\u0173 rezultatai augo visose 3 platformose. Tai buvo ypa\u010d akivaizdu Nyderlanduose ir aplinkin\u0117se \u0161alyse. I\u0161 esm\u0117s klientai stiprino savo esam\u0105 rink\u0105 ir kartu pl\u0117t\u0117si \u012f naujas teritorijas, pavyzd\u017eiui, Ispanij\u0105 ir Belgij\u0105.<\/p>\r\n\r\n\r\n\r\n

\"Turinio\r\n
\"LinkedIn\" sek\u0117j\u0173 augimo kasdien\u0117s tendencijos per m\u0117nes\u012f<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

Naujausiomis strategijomis nuolat gerinami statistiniai duomenys visuose pagrindiniuose kanaluose, rodantys sek\u0117j\u0173 ir auditorijos \u012fsitraukimo augim\u0105. Pradinei turinio bangai \u012fgaunant vis daugiau traukos, padidinome produkcij\u0105, kad augimas b\u016bt\u0173 dar labiau eksponentinis. Tai rei\u0161k\u0117 reguliariau skelbiamus prane\u0161imus, skirtus matomumui didinti. D\u0117l to m\u016bs\u0173 rezultatai rod\u0117, kad kasdien did\u0117ja skai\u010dius (kaip parodyta pirmiau).<\/p>\r\n\r\n\r\n\r\n

Apskritai \u012fmon\u0117s buvo labiau matomos pagal atitinkamas paie\u0161kos u\u017eklausas ir stiprino savo reputacij\u0105 atitinkamose tikslin\u0117se rinkose. I\u0161laikyti tai pavyko i\u0161 anksto suplanavus ir suk\u016brus turinio kalendori\u0173 su \u012fvairiais \u012fra\u0161ais. Kaip rodo \u0161is atvejis, turinio k\u016brimui reikia nuolatin\u0117s produkcijos ir geb\u0117jimo prisitaikyti operatyviai, o b\u016btent tai mes ir suteik\u0117me.<\/p>","protected":false},"excerpt":{"rendered":"

\"Promoguy\" did\u017eiuojasi tuo, kad savo klientams teikia i\u0161samias turinio rinkodaros paslaugas. \u0160is atvejis rodo, kaip pad\u0117jome sukurti turin\u012f Nyderland\u0173 vizualizacijos \u012fmon\u0117ms. Apskritai \u012fmon\u0117s buvo labiau matomos atitinkamose paie\u0161kos u\u017eklausose ir stiprino savo reputacij\u0105 atitinkamose tikslin\u0117se rinkose.<\/p>","protected":false},"author":1,"featured_media":12120,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[17,13,10],"tags":[374,373,375],"wl_entity_type":[47],"class_list":["post-7271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-online-marketing-en","category-online-presence","tag-architecture-firms","tag-content-production","tag-social-media-advertising","wl_entity_type-article"],"acf":[],"yoast_head":"\nContent Production Case: Dutch Visualisation Firms - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"This content production case exemplifies our diverse approach for brand-building as 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