{"id":7319,"date":"2021-03-16T13:45:08","date_gmt":"2021-03-16T13:45:08","guid":{"rendered":"https:\/\/promoguy.nl\/email-marketing-case-meditation-centre\/"},"modified":"2025-04-05T15:08:27","modified_gmt":"2025-04-05T15:08:27","slug":"email-marketing-case-meditation-centre","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2021\/03\/16\/email-marketing-case-meditation-centre\/","title":{"rendered":"El. pa\u0161to rinkodaros atvejis: Meditacijos centras"},"content":{"rendered":"

Nors \u0161iais laikais socialin\u0117 \u017einiasklaida ir turinio k\u016brimas yra labai populiar\u016bs, daugelis \u012fmoni\u0173 da\u017enai pamir\u0161ta, kokia veiksminga daugeliu atvej\u0173 gali b\u016bti el. pa\u0161to rinkodara. Tinkamoje situacijoje tai da\u017enai yra veiksmingiausias sprendimas, kuris gali b\u016bti ir gana pigus. \u0160iuo meditacijos centro el. pa\u0161to rinkodaros atveju tikim\u0117s parodyti, kaip \u0161i reklamos forma gali b\u016bti veiksminga priemon\u0117.<\/p>\r\n\r\n\r\n\r\n

M\u016bs\u0173 el. lai\u0161k\u0173 auditorijos \u012ftraukimo procesas pad\u0117jo m\u016bs\u0173 klientui, meditacijos centrui, veikian\u010diam daugiausia Europoje, pasiekti geresni\u0173 rezultat\u0173, padidinti klient\u0173 \u012fsitraukim\u0105 ir sukurti kliento prek\u0117s \u017eenkl\u0105. Suk\u016br\u0117me bendrovei patikimesn\u0119 program\u0105, leid\u017eian\u010di\u0105 maksimaliai padidinti el. pa\u0161to rinkodaros investicij\u0173 gr\u0105\u017e\u0105. Tam taip pat reik\u0117jo sukurti sud\u0117tingesnius sekimo protokolus b\u016bsimoms pastangoms.<\/p>\r\n\r\n\r\n\r\n

Naudodama el. pa\u0161t\u0105 organizacija sugeb\u0117jo pasiekti savo tikslus ir nuosekliau tobulinti bei didinti konversijas. Laikui b\u0117gant, kartu su m\u016bs\u0173 darbu su socialine \u017einiasklaida ir tinklo reklama<\/a>, \u0161ios strategijos padidino j\u0173 interneto buvimas<\/a>. Kartu su auditorijos pl\u0117timu ir tikslini\u0173 grupi\u0173 tyrimais, elektroniniai lai\u0161kai leido \u012ftikinamiau bendravimas<\/a>.<\/p>\r\n\r\n\r\n\r\n

Vos per pirmuosius 2 m\u0117nesius \u0161is rinkodaros kanalas pasiek\u0117 reali\u0173 rezultat\u0173. \u0160tai kaip:<\/p>\r\n\r\n\r\n\r\n

Kliento ap\u017evalga<\/h2>\r\n\r\n\r\n\r\n

Klientas yra meditacijos centras, kuriame teikiamos vienuolin\u0117s zen praktikos ir meditacijos paslaugos. Jie organizuoja renginius ir si\u016blo internetinius kursus, veikian\u010dius \u012fvairiose pasaulio vietose, taip pat ne internetu organizuojamus kursus (iki COVID-19 pandemijos). Meditacijos grup\u0117s veikia \u012fvairiose Vakar\u0173 Europos vietov\u0117se. Pagrindinis m\u016bs\u0173 susira\u0161in\u0117jimas vyko su j\u0173 filialu Vokietijoje, kur \u012fmon\u0117 siek\u0117 pagerinti savo internetin\u0119 rinkodar\u0105 ir pardavimus.<\/p>\r\n\r\n\r\n\r\n

Kai m\u016bs\u0173 \u012fmon\u0117 prad\u0117jo dirbti su klientu, jo veikla internete buvo minimali. Jie nenaudojo joki\u0173 auk\u0161to lygio Internetas<\/a> rinkodaros ir i\u0161 esm\u0117s naudojo savo svetain\u0119 kaip pagrindin\u012f centr\u0105. Vietoje to, kad sutelkt\u0173 d\u0117mes\u012f \u012f tiesiogin\u012f informavim\u0105, jie daugiausia lauk\u0117, kol \u017emon\u0117s juos atras.<\/p>\r\n\r\n\r\n\r\n

Atsi\u017evelgdami \u012f \u0161iuos poreikius, m\u016bs\u0173 ekspertai tur\u0117jo nuo nulio suformuoti j\u0173 internetin\u0117s rinkodaros komunikacijos pagrind\u0105. Tam reik\u0117jo atlikti daugyb\u0119 svetain\u0117s pakeitim\u0173, sukurti socialinius kanalus ir el. pa\u0161to rinkodaros strategij\u0105.<\/p>\r\n\r\n\r\n\r\n

\u0160iuo metu bendrov\u0117 jau 7 metus naudojo el. pa\u0161to programas. Ta\u010diau jos nebuvo nuoseklios, orientavimasis \u012f<\/a>, arba geb\u0117jimas pasiekti tikslai<\/a>. Da\u017eniausiai jie j\u0105 naudojo kaip priminimo ar prane\u0161imo paslaug\u0105. Jie sureng\u0117 daug rengini\u0173, pavyzd\u017eiui, meditacijos seminar\u0173 ir pokalbi\u0173, kuriuose buvo naudojama el. pa\u0161to paslauga, kad b\u016bt\u0173 surinkta auditorija.<\/p>\r\n\r\n\r\n\r\n

Nors tai nebuvo neteisinga strategija, ta\u010diau, kaip v\u0117liau paai\u0161k\u0117jo atlikus m\u016bs\u0173 tyrim\u0105, \u0161i programa tur\u0117jo daug tr\u016bkum\u0173. Pagrindin\u0117 to prie\u017eastis buvo ta, kad tuo metu bendrov\u0117 elektroninio pa\u0161to nelaik\u0117 perspektyviu platesnio augimo kanalu. J\u0173 el. pa\u0161to strategija tur\u0117jo kelet\u0105 sprag\u0173, tod\u0117l j\u0105 reik\u0117jo kurti atsi\u017evelgiant \u012f nauj\u0105 interneto strategij\u0105.<\/p>\r\n\r\n\r\n\r\n

Kod\u0117l el. pa\u0161to rinkodara?<\/h2>\r\n\r\n\r\n\r\n
\""Gmail"<\/figure>\r\n\r\n\r\n\r\n

Rinkodara el. pa\u0161tu gali atrodyti ne tokia efektinga kaip daugelis kit\u0173 reklamos internete r\u016b\u0161i\u0173, ta\u010diau tam tikrose pramon\u0117s \u0161akose ji yra veiksmingiausias b\u016bdas. Kaip rinkodaros priemon\u0117, ji pasi\u017eymi i\u0161skirtiniu geb\u0117jimu stumti renginius ir \u012fmones su vienoda \u017einute. \u0160iuo po\u017ei\u016briu esamas \u012fmon\u0117s planas buvo teisingas, ta\u010diau taip pat ribotos apimties.<\/p>\r\n\r\n\r\n\r\n

Elektroninio pa\u0161to rinkodara ypa\u010d gerai tinka bendruomen\u0117s k\u016brimui ir prek\u0117s \u017eenklo praturtinimui. D\u0117l to ji gali i\u0161laikyti j\u016bs\u0173 prek\u0117s \u017eenkl\u0105 vartotojo atmintyje ir u\u017emegzti su juo tvirtesn\u012f ry\u0161\u012f. Be to, ji gali b\u016bti daug \u012fvairesn\u0117 vizualinio ir operacinio dizaino po\u017ei\u016briu, suteikiant didesn\u0119 dizaino kontrol\u0119 nei reklaminiai skydeliai socialin\u0117s \u017einiasklaidos tinkluose ar interneto svetain\u0117se.<\/p>\r\n\r\n\r\n\r\n

Toks personalizavimo lygis gali b\u016bti labai didelis \u0161ios strategijos privalumas. Elektroniniuose lai\u0161kuose galite pateikti daug daugiau informacijos nei vidutiniame skelbime, \u012fd\u0117ti daugiau prek\u0117s \u017eenklo element\u0173 ir i\u0161d\u0117styti juos taip, kaip jums atrodo tinkama. Nors el. lai\u0161ko formatas turi tam tikr\u0173 apribojim\u0173, ta\u010diau, palyginti su reklaminiais skydeliais, jame taip pat yra daugiau erdv\u0117s ir laisv\u0117s dirbti. Tinkamai naudodamos elektroninio pa\u0161to rinkodar\u0105 \u012fmon\u0117s taip pat gali pasinaudoti \u012fdomiomis A\/B testavimo galimyb\u0117mis.<\/p>\r\n\r\n\r\n\r\n

Elektroninio pa\u0161to rinkodaros strategija gali b\u016bti pigesn\u0117, be to, j\u0105 galima pla\u010diai ir vienodai transliuoti. Tai gali b\u016bti labai tiesiogin\u0117 komunikacijos forma, nes ji patenka \u012f \u017emoni\u0173 pa\u0161to d\u0117\u017eutes kaip lai\u0161kas. Pa\u0161to s\u0105ra\u0161ai<\/a> taip pat gali suteikti \u012fmon\u0117ms labai konkre\u010di\u0105 tikslin\u0119 auditorij\u0105. Tai gali pad\u0117ti pasiekti labai sisteming\u0105 po\u017ei\u016br\u012f \u012f tikslini\u0173 grupi\u0173 informavim\u0105, kurio da\u017enai tr\u016bksta daugeliui kit\u0173 metod\u0173.<\/p>\r\n\r\n\r\n\r\n

Tinkamai naudodami priminimus, naujienlai\u0161kius, atnaujinimus ir kitas pana\u0161ias priemones, gal\u0117tume pakelti j\u0173 bendravim\u0105 \u012f auk\u0161tesn\u012f lyg\u012f. Atsi\u017evelgdami \u012f tai, ie\u0161kojome dabartin\u0117s \u012fmon\u0117s veiklos sprag\u0173.<\/p>\r\n\r\n\r\n\r\n

El. pa\u0161to skatinimo \u012fgyvendinimas<\/h2>\r\n\r\n\r\n\r\n

M\u016bs\u0173 komanda pertvark\u0117 el. pa\u0161to kampanijos strategij\u0105 ir pateik\u0117 jiems b\u016bsim\u0173 akcij\u0173 darbo eig\u0105. Per trump\u0105 laik\u0105 el. pa\u0161tas i\u0161 vieno i\u0161 silpniausi\u0173 produkt\u0173 tapo vienu i\u0161 stipriausi\u0173 komunikacijos b\u016bd\u0173. \u0160ios strategijos teikiama informacija buvo labai svarbi informuojant prenumeratorius apie naujus centro renginius. Tokius el. lai\u0161kus reik\u0117jo si\u0173sti periodi\u0161kai ir su tiksliu tikslu, tod\u0117l prad\u0117jome ie\u0161koti j\u0173 kanal\u0173.<\/p>\r\n\r\n\r\n\r\n

Atlikusi pagrindin\u012f audit\u0105, m\u016bs\u0173 komanda nustat\u0117, kad buvo ai\u0161ki\u0173 problem\u0173, susijusi\u0173 su el. lai\u0161k\u0173 naudojimu. \u0160iuo metu \u012fmon\u0117 naudojo labai daug nuorod\u0173 turin\u010dius el. lai\u0161kus, o j\u0173 kiekis buvo nedidelis. Paprastai renginiams ir priminimams skirtuose el. lai\u0161kuose turi b\u016bti pasiekta gera kiekio pusiausvyra, kad jie retkar\u010diais primint\u0173 vartotojui ir jo nevargint\u0173.<\/p>\r\n\r\n\r\n\r\n

Kita problema, su kuria susid\u016br\u0117me, buvo ta, kad tr\u016bko duomen\u0173, kuriuos gal\u0117jome surinkti i\u0161 j\u0173 el. pa\u0161to reklamos s\u0105rankos. Jie naudojo labai paprastus \u012frankius savo veiklai vykdyti, tod\u0117l mums reik\u0117jo \u012fdiegti geresnius \u012frankius b\u016bsimam duomen\u0173 rinkimui. Du pagrindiniai m\u016bs\u0173 el. pa\u0161to strategijos etapai buvo kanalo steb\u0117jimo nustatymas ir strategijos tobulinimas.<\/p>\r\n\r\n\r\n\r\n

Kanalo \u012fgyvendinimas<\/h3>\r\n\r\n\r\n\r\n
\"\"\r\n
Geresnio steb\u0117jimo \u012fdiegimas buvo labai svarbus \u017eingsnis<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

Viena i\u0161 pagrindini\u0173 problem\u0173, su kuriomis susiduria daug \u012fmoni\u0173, yra ta, kad jos ne\u017eino, k\u0105 daryti su el. lai\u0161kais, nes joms sunku nustatyti kampanij\u0173 vert\u0119. Taigi konkretesni\u0173 duomen\u0173 rinkimas gali suteikti konkret\u0173 pagrind\u0105 strategijai keisti. Tai b\u016bt\u0173 ne\u012fmanoma be duomen\u0173 rinkimo i\u0161tekli\u0173 ir mokym\u0173, kuriuos suteik\u0117 m\u016bs\u0173 komanda.<\/p>\r\n\r\n\r\n\r\n

Pirmiausia reik\u0117jo sekti kliento komunikacij\u0105 ir sukurti kanal\u0173 duomen\u0173 rinkimo infrastrukt\u016br\u0105. Kartu m\u016bs\u0173 komanda i\u0161analizavo esam\u0105 el. pa\u0161to strategij\u0105. I\u0161vados parod\u0117, kad \u012fmon\u0117 gal\u0117t\u0173 pagerinti savo CTR, atlikusi kelet\u0105 paprast\u0173 pakeitim\u0173.<\/p>\r\n\r\n\r\n\r\n

Su m\u016bs\u0173 pagalba klientas dabar naudoja \"Mailchimp\", o svetain\u0117je \u012fdiegta \"WooCommerce\". Jie yra prijungti, kad gal\u0117t\u0173 steb\u0117ti konversijas, gaunamas per el. pa\u0161to kanal\u0105. \u0160i s\u0105ranka taip pat suskirsto el. pa\u0161to turin\u012f, kaip kanal\u0105, \u012f skirtingus el. lai\u0161kus. Konkretesnius duomenis buvo lengviau surinkti taikant tiksl\u0173 steb\u0117jim\u0105.<\/p>\r\n\r\n\r\n\r\n

Naudodamiesi \u0161iomis priemon\u0117mis, kiekviename el. lai\u0161ke galite steb\u0117ti asmenin\u012f konversijos steb\u0117jim\u0105, susijus\u012f su konkre\u010diu \u012fvykiu. T. y. jie gali steb\u0117ti kiekvien\u0105 konkre\u010di\u0105 tem\u0105 ar \u012fvyk\u012f ir konkre\u010diau nagrin\u0117ti augim\u0105. Tai pad\u0117t\u0173 kiekybi\u0161kai \u012fvertinti, kaip sekasi siekti tiksl\u0173.<\/p>\r\n\r\n\r\n\r\n

M\u016bs\u0173 komunikacijos komanda taip pat teik\u0117 i\u0161samias konsultacijas, kaip naudotis \u0161iomis naujomis priemon\u0117mis. Nuo to laiko bendrov\u0117 jas naudoja i\u0161vadoms rengti, el. pa\u0161to kampanijoms vertinti ir ateities strategijoms kurti.<\/p>\r\n\r\n\r\n\r\n

Prane\u0161im\u0173 kiekis ir tankis<\/h3>\r\n\r\n\r\n\r\n
\"El.<\/figure>\r\n\r\n\r\n\r\n

\u012emon\u0117 naudojo nedidel\u012f kiek\u012f el. lai\u0161k\u0173, kuriuose buvo labai didelis informacijos ir nuorod\u0173 tankis. Tod\u0117l m\u016bs\u0173 pagrindinis sprendimas buvo padidinti produkcij\u0105 ir paskirstyti nuorodas keliuose el. lai\u0161kuose. Anks\u010diau jie tur\u0117davo vien\u0105 el. lai\u0161k\u0105 su 10 nuorod\u0173, o dabar stengdavosi nuorodas paskirstyti porcijomis, \u012ftraukdami naudotojus keliais el. lai\u0161kais.<\/p>\r\n\r\n\r\n\r\n

\u0160i nauja strategija tur\u0117jo daug privalum\u0173. El. lai\u0161ko gav\u0117jo po\u017ei\u016briu, prane\u0161imai bus glausti, juose bus nedaug nukrypim\u0173 \u012f i\u0161orines nuorodas. Juose esanti informacija taip pat b\u016bt\u0173 labiau sukoncentruota, tod\u0117l b\u016bt\u0173 galima pateikti ma\u017eiau duomen\u0173 ta\u0161k\u0173. Tai didina el. lai\u0161k\u0173 veiksmingum\u0105 ir skatina vartotojus i\u0161saugoti daugiau informacijos, nei jie i\u0161saugot\u0173, jei b\u016bt\u0173 gav\u0119 pernelyg glaust\u0105 prane\u0161im\u0105.<\/p>\r\n\r\n\r\n\r\n

Be to, \u0161is metodas taip pat leido tiksliau parinkti ir segmentuoti vartotojus. Tokiuose didesniuose el. lai\u0161kuose prarandama daug duomen\u0173, o tai rei\u0161kia, kad j\u0173 veiksmingumas tam tikriems vartotojams suma\u017e\u0117ja. Ta\u010diau \u0161iuose ma\u017eesniuose el. lai\u0161kuose b\u016bt\u0173 geriau sutelktas d\u0117mesys, tod\u0117l vartotojai gal\u0117t\u0173 lengvai nar\u0161yti ir rasti tai, kas jiems patinka.<\/p>\r\n\r\n\r\n\r\n

Dar vienas privalumas buvo tas, kad d\u0117l to \u012fmon\u0117s veikla internete b\u016bt\u0173 aktyvesn\u0117. Padid\u0117jus elektronini\u0173 lai\u0161k\u0173 skai\u010diui, skaitytojai da\u017eniau bendraut\u0173 su \u012fmone. Veiklos teorija priklaus\u0117 nuo nuolatinio ma\u017eesni\u0173 elektronini\u0173 lai\u0161k\u0173 srauto. Tada at\u0117jo laikas patikrinti, ar skai\u010diai atitiko m\u016bs\u0173 prognozes.<\/p>\r\n\r\n\r\n\r\n

Nauji rezultatai<\/h2>\r\n\r\n\r\n\r\n
\"El.\r\n
El. pa\u0161to steb\u0117jimas, rodantis auk\u0161t\u0105 atvir\u0173 lai\u0161k\u0173 skai\u010di\u0173 (kampanij\u0173 pavadinimai nenurodomi d\u0117l \u012fmon\u0117s privatumo)<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

Per pirmuosius du \u0161ios naujos el. pa\u0161to strategijos taikymo m\u0117nesius rezultatai buvo labai teigiami. Kaip min\u0117ta anks\u010diau, el. pa\u0161tas labai greitai tapo labai svarbiu \u0161altiniu, nes \u017emon\u0117s buvo labiau link\u0119 spausti el. lai\u0161kus, kuriuose buvo daugiau d\u0117mesio skiriama ma\u017eiau tem\u0173 ar \u012fvyki\u0173.<\/p>\r\n\r\n\r\n\r\n

Atlikus steb\u0117jim\u0105 paai\u0161k\u0117jo, kad lai\u0161k\u0173 atv\u0117rimo rodiklis buvo didesnis nei 60%, o paspaudim\u0173 rodiklis - apie 55% ir daugiau. Vidutinis el. pa\u0161to kampanijos atidarymo ir CTR rodiklis pana\u0161ioms kampanijoms per pramon\u0117<\/a> visame pasaulyje buvo apie 18%. Nereikia n\u0117 sakyti, kad kampanijos buvo labai s\u0117kmingos, nes mes gerokai vir\u0161ijome pramon\u0117s standartus. \u0160ie rezultatai parod\u0117, kad el. pa\u0161to kampanijos gali suteikti daug \u012fsitraukimo ir potenciali\u0173 potenciali\u0173 potenciali\u0173 klient\u0173, taip pat informuoti ir \u012ftraukti j\u0173 bendruomen\u0119.<\/p>\r\n\r\n\r\n\r\n

\"\"\r\n
El. pa\u0161to steb\u0117jimas, rodantis auk\u0161t\u0105 atvir\u0173 lai\u0161k\u0173 skai\u010di\u0173 (kampanij\u0173 pavadinimai nenurodomi d\u0117l \u012fmon\u0117s privatumo)<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

Nuo to laiko bendrov\u0117 sulauk\u0117 didel\u0117s s\u0117km\u0117s ir visose savo interneto platformose pasiek\u0117 didesni\u0173 skai\u010di\u0173. Nuorodos generuodavo daugiau paspaudim\u0173 vienam el. lai\u0161kui ir lengviau u\u017emegzdavo ry\u0161\u012f su savo auditorija. Dabar jie taip pat gal\u0117jo tiksliau nukreipti el. lai\u0161kus ir u\u017emegzti geresnius santykius su savo vartotojais, o tai patvirtina padid\u0117j\u0119s \u012fsitraukimas ir pardavimai.<\/p>","protected":false},"excerpt":{"rendered":"

Nors \u0161iais laikais socialin\u0117 \u017einiasklaida ir turinio k\u016brimas yra labai populiar\u016bs, daugelis \u012fmoni\u0173 da\u017enai pamir\u0161ta, kokia veiksminga daugeliu atvej\u0173 gali b\u016bti el. pa\u0161to rinkodara. El. pa\u0161to steb\u0117jimas, rodantis auk\u0161t\u0105 atidaryt\u0173 lai\u0161k\u0173 skai\u010di\u0173 (kampanij\u0173 pavadinimai neatskleid\u017eiami d\u0117l \u012fmon\u0117s privatumo) Nuo to laiko \u012fmon\u0117 sulauk\u0117 didel\u0117s s\u0117km\u0117s ir pasiek\u0117 didesni\u0173 skai\u010di\u0173 visose savo interneto platformose.<\/p>","protected":false},"author":1,"featured_media":12116,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[17,13,10],"tags":[363,361,362,319],"wl_entity_type":[47,45,51],"class_list":["post-7319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-online-marketing-en","category-online-presence","tag-case-study","tag-email-marketing","tag-meditiation-centre","tag-promotion","wl_entity_type-article","wl_entity_type-local-business","wl_entity_type-news-article"],"acf":[],"yoast_head":"\nEmail Marketing Case: Meditation Centre - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"With this email marketing case for a meditation centre, we hope to illustrate how this form of promotion can be a powerful resource.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/lt\/blog\/2021\/03\/16\/email-marketing-case-meditation-centre\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing Case: Meditation Centre\" \/>\n<meta property=\"og:description\" content=\"With this email marketing case for a meditation centre, we hope to illustrate how this form of promotion can be a powerful resource.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promoguy.nl\/lt\/blog\/2021\/03\/16\/email-marketing-case-meditation-centre\/\" \/>\n<meta property=\"og:site_name\" content=\"Promoguy Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-16T13:45:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-05T15:08:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2021\/03\/2023_PROMOGUY_CASE-STUDY_email-marketing-meditation-centreHeader-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"475\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"promoguynl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"promoguynl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minut\u0117s\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2021\\\/03\\\/16\\\/email-marketing-case-meditation-centre\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2021\\\/03\\\/16\\\/email-marketing-case-meditation-centre\\\/\"},\"author\":{\"name\":\"promoguynl\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/f1e99bd6c6305ded79f1214882575dc7\"},\"headline\":\"Email Marketing Case: Meditation Centre\",\"datePublished\":\"2021-03-16T13:45:08+00:00\",\"dateModified\":\"2025-04-05T15:08:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2021\\\/03\\\/16\\\/email-marketing-case-meditation-centre\\\/\"},\"wordCount\":1637,\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2021\\\/03\\\/16\\\/email-marketing-case-meditation-centre\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/2023_PROMOGUY_CASE-STUDY_email-marketing-meditation-centreHeader-1.png\",\"keywords\":[\"Case study\",\"Email Marketing\",\"Meditiation centre\",\"Promotion\"],\"articleSection\":[\"Case Studies\",\"Online Marketing\",\"Online Presence\"],\"inLanguage\":\"lt-LT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2021\\\/03\\\/16\\\/email-marketing-case-meditation-centre\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2021\\\/03\\\/16\\\/email-marketing-case-meditation-centre\\\/\",\"name\":\"Email Marketing Case: Meditation Centre - Promoguy Digital Marketing Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2021\\\/03\\\/16\\\/email-marketing-case-meditation-centre\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2021\\\/03\\\/16\\\/email-marketing-case-meditation-centre\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/2023_PROMOGUY_CASE-STUDY_email-marketing-meditation-centreHeader-1.png\",\"datePublished\":\"2021-03-16T13:45:08+00:00\",\"dateModified\":\"2025-04-05T15:08:27+00:00\",\"description\":\"With this email marketing case for a meditation centre, we hope to illustrate how this form of promotion can be a powerful resource.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2021\\\/03\\\/16\\\/email-marketing-case-meditation-centre\\\/#breadcrumb\"},\"inLanguage\":\"lt-LT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2021\\\/03\\\/16\\\/email-marketing-case-meditation-centre\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"lt-LT\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2021\\\/03\\\/16\\\/email-marketing-case-meditation-centre\\\/#primaryimage\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/2023_PROMOGUY_CASE-STUDY_email-marketing-meditation-centreHeader-1.png\",\"contentUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/2023_PROMOGUY_CASE-STUDY_email-marketing-meditation-centreHeader-1.png\",\"width\":2000,\"height\":475,\"caption\":\"Email Marketing case\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2021\\\/03\\\/16\\\/email-marketing-case-meditation-centre\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/promoguy.nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Email Marketing Case: Meditation Centre\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\",\"name\":\"Promoguy Digital Marketing Agency\",\"description\":\"Performance Marketing Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"lt-LT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\",\"name\":\"Promoguy Digital Marketing Agency\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"lt-LT\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg\",\"contentUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg\",\"width\":362,\"height\":82,\"caption\":\"Promoguy Digital Marketing Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/f1e99bd6c6305ded79f1214882575dc7\",\"name\":\"promoguynl\",\"sameAs\":[\"https:\\\/\\\/promoguy.nl\"],\"url\":\"https:\\\/\\\/promoguy.nl\\\/lt\\\/blog\\\/author\\\/promoguynl\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"El. pa\u0161to rinkodaros atvejis: Skaitmenin\u0117s rinkodaros agent\u016bra Promoguy","description":"\u0160iuo meditacijos centro el. pa\u0161to rinkodaros pavyzd\u017eiu tikim\u0117s parodyti, kaip \u0161i reklamos forma gali b\u016bti galingas \u0161altinis.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/promoguy.nl\/lt\/blog\/2021\/03\/16\/email-marketing-case-meditation-centre\/","og_locale":"lt_LT","og_type":"article","og_title":"Email Marketing Case: Meditation Centre","og_description":"With this email marketing case for a meditation centre, we hope to illustrate how this form of promotion can be a powerful resource.","og_url":"https:\/\/promoguy.nl\/lt\/blog\/2021\/03\/16\/email-marketing-case-meditation-centre\/","og_site_name":"Promoguy Digital Marketing Agency","article_published_time":"2021-03-16T13:45:08+00:00","article_modified_time":"2025-04-05T15:08:27+00:00","og_image":[{"width":2000,"height":475,"url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2021\/03\/2023_PROMOGUY_CASE-STUDY_email-marketing-meditation-centreHeader-1.png","type":"image\/png"}],"author":"promoguynl","twitter_card":"summary_large_image","twitter_misc":{"Written by":"promoguynl","Est. reading time":"9 minut\u0117s"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/promoguy.nl\/blog\/2021\/03\/16\/email-marketing-case-meditation-centre\/#article","isPartOf":{"@id":"https:\/\/promoguy.nl\/blog\/2021\/03\/16\/email-marketing-case-meditation-centre\/"},"author":{"name":"promoguynl","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/person\/f1e99bd6c6305ded79f1214882575dc7"},"headline":"Email Marketing Case: Meditation Centre","datePublished":"2021-03-16T13:45:08+00:00","dateModified":"2025-04-05T15:08:27+00:00","mainEntityOfPage":{"@id":"https:\/\/promoguy.nl\/blog\/2021\/03\/16\/email-marketing-case-meditation-centre\/"},"wordCount":1637,"publisher":{"@id":"https:\/\/promoguy.nl\/pt\/#organization"},"image":{"@id":"https:\/\/promoguy.nl\/blog\/2021\/03\/16\/email-marketing-case-meditation-centre\/#primaryimage"},"thumbnailUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2021\/03\/2023_PROMOGUY_CASE-STUDY_email-marketing-meditation-centreHeader-1.png","keywords":["Case study","Email Marketing","Meditiation centre","Promotion"],"articleSection":["Case Studies","Online Marketing","Online Presence"],"inLanguage":"lt-LT"},{"@type":"WebPage","@id":"https:\/\/promoguy.nl\/blog\/2021\/03\/16\/email-marketing-case-meditation-centre\/","url":"https:\/\/promoguy.nl\/blog\/2021\/03\/16\/email-marketing-case-meditation-centre\/","name":"El. pa\u0161to rinkodaros atvejis: Skaitmenin\u0117s rinkodaros agent\u016bra Promoguy","isPartOf":{"@id":"https:\/\/promoguy.nl\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/promoguy.nl\/blog\/2021\/03\/16\/email-marketing-case-meditation-centre\/#primaryimage"},"image":{"@id":"https:\/\/promoguy.nl\/blog\/2021\/03\/16\/email-marketing-case-meditation-centre\/#primaryimage"},"thumbnailUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2021\/03\/2023_PROMOGUY_CASE-STUDY_email-marketing-meditation-centreHeader-1.png","datePublished":"2021-03-16T13:45:08+00:00","dateModified":"2025-04-05T15:08:27+00:00","description":"\u0160iuo meditacijos centro el. pa\u0161to rinkodaros pavyzd\u017eiu tikim\u0117s parodyti, kaip \u0161i reklamos forma gali b\u016bti galingas \u0161altinis.","breadcrumb":{"@id":"https:\/\/promoguy.nl\/blog\/2021\/03\/16\/email-marketing-case-meditation-centre\/#breadcrumb"},"inLanguage":"lt-LT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/promoguy.nl\/blog\/2021\/03\/16\/email-marketing-case-meditation-centre\/"]}]},{"@type":"ImageObject","inLanguage":"lt-LT","@id":"https:\/\/promoguy.nl\/blog\/2021\/03\/16\/email-marketing-case-meditation-centre\/#primaryimage","url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2021\/03\/2023_PROMOGUY_CASE-STUDY_email-marketing-meditation-centreHeader-1.png","contentUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2021\/03\/2023_PROMOGUY_CASE-STUDY_email-marketing-meditation-centreHeader-1.png","width":2000,"height":475,"caption":"Email Marketing case"},{"@type":"BreadcrumbList","@id":"https:\/\/promoguy.nl\/blog\/2021\/03\/16\/email-marketing-case-meditation-centre\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/promoguy.nl\/"},{"@type":"ListItem","position":2,"name":"Email Marketing Case: Meditation Centre"}]},{"@type":"WebSite","@id":"https:\/\/promoguy.nl\/pt\/#website","url":"https:\/\/promoguy.nl\/pt\/","name":"Skaitmenin\u0117s rinkodaros agent\u016bra Promoguy","description":"Veiklos rinkodaros agent\u016bra","publisher":{"@id":"https:\/\/promoguy.nl\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/promoguy.nl\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"lt-LT"},{"@type":"Organization","@id":"https:\/\/promoguy.nl\/pt\/#organization","name":"Skaitmenin\u0117s rinkodaros agent\u016bra Promoguy","url":"https:\/\/promoguy.nl\/pt\/","logo":{"@type":"ImageObject","inLanguage":"lt-LT","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/06\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg","contentUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/06\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg","width":362,"height":82,"caption":"Promoguy Digital Marketing Agency"},"image":{"@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/person\/f1e99bd6c6305ded79f1214882575dc7","name":"promoguynl","sameAs":["https:\/\/promoguy.nl"],"url":"https:\/\/promoguy.nl\/lt\/blog\/author\/promoguynl\/"}]}},"_wl_alt_label":[],"wl:entity_url":"https:\/\/data.wordlift.io\/wl1503668\/post\/email-marketing-case-meditation-centre","_links":{"self":[{"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/posts\/7319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/comments?post=7319"}],"version-history":[{"count":2,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/posts\/7319\/revisions"}],"predecessor-version":[{"id":18823,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/posts\/7319\/revisions\/18823"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/media\/12116"}],"wp:attachment":[{"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/media?parent=7319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/categories?post=7319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/tags?post=7319"},{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/wl_entity_type?post=7319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}