{"id":7390,"date":"2021-03-16T13:44:41","date_gmt":"2021-03-16T13:44:41","guid":{"rendered":"https:\/\/promoguy.nl\/a-b-testing-case-dutch-architecture-firms\/"},"modified":"2025-04-05T15:08:46","modified_gmt":"2025-04-05T15:08:46","slug":"a-b-testing-case-dutch-architecture-firms","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2021\/03\/16\/a-b-testing-case-dutch-architecture-firms\/","title":{"rendered":"A\/B testavimo atvejis: Nyderland\u0173 architekt\u016bros \u012fmon\u0117s"},"content":{"rendered":"

Vienas i\u0161 did\u017eiausi\u0173 neai\u0161kum\u0173 bet kokiame versle (ypa\u010d rinkodaros srityje) yra tai, ar veiksmas yra \u012fmanomas. Kiekybi\u0161kai nustatyti bet kokios reklamos, turinio ar internetin\u0117s kampanijos pagr\u012fstum\u0105 gali b\u016bti ypa\u010d sud\u0117tinga. Taigi mums labai pasisek\u0117, kad internete atsirado internetini\u0173 testavimo priemoni\u0173 aukso kasyklos. \u0160iame A\/B testavimo atvejyje parodysime, kaip pad\u0117jome dviem Olandijos architekt\u016bros firmoms kuo geriau i\u0161naudoti savo galimybes ir padidinti savo internetin\u012f \u017einomum\u0105.<\/p>\r\n\r\n\r\n\r\n

\"Promoguy\" taikome kruop\u0161\u010dias priemones, kad u\u017etikrintume, jog m\u016bs\u0173 klientai gaut\u0173 optimali\u0105 internetin\u0119 rinkodar\u0105. paslaugos<\/a>. Didel\u0119 reik\u0161m\u0119 turi A\/B variant\u0173 palyginimas, nes jis padeda suprasti tikslin\u0117s atrankos poreikius. Ta\u010diau m\u016bs\u0173 procesas yra sud\u0117tingesnis nei papras\u010diausias dviej\u0173 kontrasting\u0173 rinkodaros turinio dali\u0173 i\u0161metimas ir skai\u010di\u0173 palyginimas.<\/p>\r\n\r\n\r\n\r\n

Kaip matyti i\u0161 \u0161io internetin\u0117s rinkodaros atvejo, netrukus po to, kai \u012fgyvendinome naujas priemones, \u012fmon\u0117 pasteb\u0117jo augim\u0105 pagal savo tiksl\u0173 rodiklius. \u0160is atvejis susij\u0119s su keliomis iniciatyvomis socialin\u0117s \u017einiasklaidos platformose (\"LinkedIn\" ir \"Instagram\"), kuriomis siekta i\u0161bandyti naujus turinio tipus, vykdyti vadov\u0173 generavimo kampanijas ir didinti auditorijos \u012fsitraukim\u0105.<\/p>\r\n\r\n\r\n\r\n

Kliento informacija<\/h2>\r\n\r\n\r\n\r\n

Olandijos \u012fmon\u0117s, kaip architekt\u016brinio vizualizavimo \u012fmon\u0117s, gamino atvaizduotus 3D nuotrauk\u0173 modeliavimas<\/a> \u012fvairi\u0173 gyvenam\u0173j\u0173 nam\u0173, miest\u0173 ar pramon\u0117s dizaino projekt\u0173. Kai kurios i\u0161 \u0161i\u0173 vizualizacij\u0173 buvo u\u017esakytos klient\u0173 ar projektavimo \u012fmoni\u0173, o kitos - konkursuose. \u0160ie projektai gal\u0117jo pad\u0117ti \u012fmon\u0117ms ir architektams gra\u017eiau pristatyti savo projektus, vaizduojant projektus taip, kaip jie atrodys po statybos.<\/p>\r\n\r\n\r\n\r\n

Abu klientai buvo \u012fsik\u016br\u0119 Nyderlanduose, ta\u010diau j\u0173 paslaugos buvo teikiamos ir kitose \u0161alyse. Dauguma j\u0173 darb\u0173 buvo atliekami j\u0173 gimtojoje \u0161alyje ir netoliese esan\u010diose \u0161alyse, pavyzd\u017eiui, Vokietijoje ar Belgijoje. J\u0173 darbas buvo plataus masto, vienas i\u0161 klient\u0173 dirbo jau daugiau kaip du de\u0161imtme\u010dius. Jie jau kur\u012f laik\u0105 naudojosi \u012fvairiomis m\u016bs\u0173 paslaugomis (kaip pabr\u0117\u017eta ankstesniais atvejais.<\/a>).<\/p>\r\n\r\n\r\n\r\n

Nereikia n\u0117 sakyti, kad jie nor\u0117jo patobulinti savo pozicijas internete, pritraukti daugiau klient\u0173 ir padidinti \u012fsitraukim\u0105 per socialin\u0119 \u017einiasklaid\u0105. Pagrindinis j\u0173 tikslas buvo kurti prek\u0117s \u017eenkl\u0105 ir \u012ftikinam\u0105, auditorijos patikrint\u0105 internetin\u0117s rinkodaros turinio versij\u0105. Tod\u0117l abi \u012fmon\u0117s siek\u0117 pritraukti potenciali\u0173 klient\u0173 ir padidinti prek\u0117s \u017eenklo \u017einomumas<\/a> kaip verslo pl\u0117tros priemon\u0119.<\/p>\r\n\r\n\r\n\r\n

Tiksliau, jie nor\u0117jo, kad kiekviena kampanija pritraukt\u0173 tam tikro tipo klientus. Tam tikri klientai buvo skirti lyderi\u0173 generavimui. \u0160iuo tikslu viena bendrov\u0117 siek\u0117 orientuotis \u012f potencialiai suinteresuotus architektus arba architekt\u016bros \u012fmoni\u0173 darbuotojus Nyderlanduose, t. y. tuos, kurie galb\u016bt nor\u0117t\u0173 pasinaudoti j\u0173 paslaugomis. Pana\u0161iai ir antroji kampanija buvo paremta parengtu \u012fmon\u0117s adresat\u0173 s\u0105ra\u0161u.<\/p>\r\n\r\n\r\n\r\n

M\u016bs\u0173 ekspertai taip pat pri\u0117jo prie i\u0161vados, kad, nor\u0117dama pasiekti \u0161iuos tikslus, bendrov\u0117 turi \u012f turin\u012f \u012fne\u0161ti savit\u0173 tapatyb\u0117<\/a> ir formatavim\u0105 bandant \u012fvairias versijas. Tai tur\u0117jo apimti skirtingus tekstus, paveiksl\u0117lius ir klientams matomus puslapius.<\/p>\r\n\r\n\r\n\r\n

A\/B testavimo procesas<\/h2>\r\n\r\n\r\n\r\n
\"\"<\/figure>\r\n\r\n\r\n\r\n

M\u016bs\u0173 A\/B testavimo procesai skiriasi priklausomai nuo projekto. I\u0161 prad\u017ei\u0173 galime sukurti AB testus viskam, ko klientas gali pageidauti. Tai apima vietos testavimo auditorijas, skirting\u0173 interes\u0173, am\u017eiaus, lyties ir paveiksl\u0117li\u0173 ar teksto palankumo testus.<\/p>\r\n\r\n\r\n\r\n

Ne\u017einantiems, A\/B testavimas apima dviej\u0173 turinio variant\u0173 naudojim\u0105, siekiant gauti naudotojo, auditorijos ar kit\u0173 r\u016b\u0161i\u0173 veiklos rodiklius. \u0160ie rodikliai gali b\u016bti palankumas, CTR, srauto generavimas ar daugelis kit\u0173, priklausomai nuo testo specifikos. Interneto svetaini\u0173 atveju tai gali b\u016bti taip paprasta, kaip parodyti du to paties puslapio variantus ir patikrinti naudotoj\u0173 reakcijas pagal lankytoj\u0173 veiksmus.<\/p>\r\n\r\n\r\n\r\n

Atsi\u017evelgiant \u012f konkre\u010dius klient\u0173 tikslin\u0117s atrankos poreikius, atrod\u0117, kad tai tinkamas metodas. A\/B testavimas yra ypa\u010d naudingas, nes padeda pa\u0161alinti neapibr\u0117\u017etum\u0105 optimizuojant svetaines. B\u016btent d\u0117l \u0161ios prie\u017easties jis yra labai svarbus m\u016bs\u0173 arsenalo metodas. Jis leid\u017eia surinkti lengvai kiekybi\u0161kai \u012fvertinamus duomenis, pagr\u012fstus naudotoj\u0173 patirtimi.<\/p>\r\n\r\n\r\n\r\n

Dauguma \u012fmoni\u0173 yra linkusios testuoti 2 paprast\u0173 A ir B test\u0173 variantus. Mes \u017eengiame dar vien\u0105 \u017eingsn\u012f \u012f priek\u012f, sujungdami geriausius abiej\u0173 variant\u0173 procesus. Mes \u012fgyvendiname duomenis su socialin\u0117s \u017einiasklaidos pikseliai (\"LinkedIn\", \"Instagram\" ir \"Facebook\", priklausomai nuo konkretaus atvejo).<\/a> ir \"Google Analytics\", kad b\u016bt\u0173 galima steb\u0117ti konkretesn\u0119 naudotoj\u0173 elgsen\u0105. Remdamiesi tyrimo tikslais, m\u016bs\u0173 analitikai toliau tikslina turin\u012f, kad b\u016bt\u0173 pasiekti konkret\u016bs kliento tikslai.<\/p>\r\n\r\n\r\n\r\n

Tai gali b\u016bti, pavyzd\u017eiui, puslapyje praleistas laikas, pikseli\u0173<\/a> \u012fgyvendinimo statistika, konkre\u010dios paspaudim\u0173 elgsenos nukreipimo puslapiai<\/a> ir ne tik, ir t. t. Tai padeda vaisingiau \u012fvertinti, kaip per\u017eengti A\/B turinio ribas ir sukurti turin\u012f C, kuriame b\u016bt\u0173 panaudoti geriausi abiej\u0173 variant\u0173 elementai. Priklausomai nuo to, ko reikia klientui, galime pasirinkti elementus, kad efektyviau persekiotume \u0161iuos rodiklius.<\/p>\r\n\r\n\r\n\r\n

Architekt\u016bros \u012fmon\u0117s internetin\u0117s rinkodaros analiz\u0117<\/h2>\r\n\r\n\r\n\r\n

Anks\u010diau \u012fmon\u0117s turinio rinkodar\u0105 taik\u0117 \u0161iek tiek atsitiktinai. \u012emon\u0117s dalijosi turiniu (daugiausia nuotraukomis) per socialin\u0119 \u017einiasklaid\u0105, ta\u010diau toki\u0173 operacij\u0173 tyrimai buvo minimal\u016bs. Pavyzd\u017eiui, ankstesnis turinys buvo skelbiamas ma\u017eai optimizuotas SEO ir nebuvo A\/B testuojamas. Tod\u0117l \u0161io darbo infrastrukt\u016br\u0105 reik\u0117jo kurti nuo nulio.<\/p>\r\n\r\n\r\n\r\n

M\u016bs\u0173 vaizdo dizaineriai ir tekst\u0173 reng\u0117jai prad\u0117jo dirbti su keliomis skirtingomis keli\u0173 paveiksl\u0117li\u0173 ir raginim\u0173 imtis veiksm\u0173 versijomis. Tai leido mums susiaurinti j\u0173 s\u0105ra\u0161\u0105 iki veiksmingiausi\u0173 ir sukurti stipr\u0173 prane\u0161im\u0105, kuris pritraukt\u0173 potencialius klientus arba paskatint\u0173 \u012fsitraukim\u0105. Vienoje kampanijoje tai pasirei\u0161k\u0117 elektronini\u0173 lai\u0161k\u0173 su automatiniais ir asmeniniais prane\u0161imais klientams pristatymu. Kitos kampanijos atveju tai buvo socialin\u0117s \u017einiasklaidos prane\u0161imai.<\/p>\r\n\r\n\r\n\r\n

Pagrindiniai j\u0173 naudojami kanalai buvo \"Instagram\" ir \"LinkedIn\". Abu \u0161ie kanalai pasirod\u0117 esantys derlinga dirva dviej\u0173 skirting\u0173 tip\u0173 A\/B testams: vienas j\u0173 skirtas neformaliam turiniui, kuris skatina auditorijos \u012fsitraukim\u0105, o kitas - potenciali\u0173 klient\u0173 vadov\u0173 generavimui naudojant \"InMail\". Jie taip pat atitiko konkre\u010dius kiekvienos kampanijos poreikius.<\/p>\r\n\r\n\r\n\r\n

Suk\u016br\u0119 variantus, buvome pasireng\u0119 patikrinti j\u0173 veiksmingum\u0105. Nustat\u0117me, kad ypa\u010d gerai veikia \"InMail\" skelbimai ir prane\u0161imai. Skelbimai ir personalizuoti prane\u0161imai veik\u0117 2-3 dienas ir surinko pakankamai duomen\u0173. Tada prasid\u0117jo analiz\u0117s laikotarpis.<\/p>\r\n\r\n\r\n\r\n

Nauji rezultatai ir koregavimai<\/h2>\r\n\r\n\r\n
\r\n
\"A\/B\r\n
\u012esitraukimo rodikliai<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n

Pirmieji rezultatai buvo labai daug \u017eadantys, ta\u010diau darbo buvo dar daugiau. Analizuodami versijas ir vertindami rezultatus, pakeit\u0117me kiekvieno turinio formatus, kad sukurtume patikimesn\u0119 rinkodaros med\u017eiag\u0105. Tod\u0117l \u012fgyvendinus \u0161iuos pakeitimus \u012fsitraukimas i\u0161augo eksponenti\u0161kai.<\/p>\r\n\r\n\r\n\r\n

Kaip matyti de\u0161in\u0117je pus\u0117je, m\u016bs\u0173 kampanija buvo daug tikslingesn\u0117 ir leido gerokai padidinti \u012fsitraukim\u0105 \u012f prane\u0161imus socialin\u0117je \u017einiasklaidoje. Ankstesni rezultatai buvo ma\u017e\u0117jantis naudotoj\u0173 aktyvumas, ta\u010diau \u012fgyvendinus m\u016bs\u0173 rinkoje patikrintus variantus, pasteb\u0117jome daugkartin\u012f augim\u0105.<\/p>\r\n\r\n\r\n\r\n

Kaip min\u0117ta anks\u010diau, viena i\u0161 pagrindini\u0173 problem\u0173 samdant rinkodaros \u012fmon\u0119 arba \u012fgyvendinant bet koki\u0105 rinkodaros strategij\u0105 yra gyvybingumas. Atlik\u0119 A\/B bandymus ir i\u0161tyr\u0119 duomenis, pasi\u016bl\u0117me patobulint\u0105 metod\u0105 ir pasiek\u0117me rezultat\u0173. Per \"LinkedIn\" pakartotin\u0117s rinkodaros kampanij\u0105 per labai trump\u0105 laik\u0105 gauta beveik 2 de\u0161imtys potenciali\u0173 potenciali\u0173 potenciali\u0173 klient\u0173.<\/p>\r\n\r\n\r\n\r\n

\"A\/B\r\n
Padid\u0117j\u0119s pasiekiamumas ir parodymai po kampanijos<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

Abiej\u0173 kampanij\u0173 parodymai ir pasiekiamumas buvo rekordi\u0161kai dideli. Be to, konversijos<\/a> did\u0117jo, o i\u0161laidos u\u017e konversij\u0105 i\u0161liko stabilios. Tai rod\u0117, kad klientai gavo savo vert\u0119 u\u017e daug ir daugiau. Esant optimaliausiam \u012fkainiui, u\u017e vien\u0105 \u012fsitraukim\u0105 gaudavome 0,04.<\/p>\r\n\r\n\r\n\r\n

\"A\/B\r\n
Didelis konversij\u0173 skai\u010diaus padid\u0117jimas, nepaisant pana\u0161i\u0173 konversij\u0173 s\u0105naud\u0173<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

Kaip matyti i\u0161 \u0161io atvejo tyrimo, nepakanka i\u0161bandyti 2 variantus, bet reikia \u012fvertinti ir i\u0161 naujo sintetinti naudotoj\u0173 duomenis. Dauguma \u012fmoni\u0173 pateikia 2 variantus, patikrina pavir\u0161utini\u0161kus duomen\u0173 rodiklius ir pasirenka vien\u0105 i\u0161 dviej\u0173 variant\u0173. Bendrov\u0117s \"Promoguy\" atveju mes vertiname ir i\u0161 naujo nustatome variantus naudodami ne tik CTR ir \u012fsitraukimo, bet ir gilesnius duomen\u0173 aspektus. Taip pat maksimaliai \u012fvertiname ekonomin\u012f efektyvum\u0105 ir pabr\u0117\u017eiame proced\u016br\u0173 efektyvum\u0105.<\/p>","protected":false},"excerpt":{"rendered":"

\u0160is A\/B testavimo atvejis parodys, kaip pad\u0117jome dviem oland\u0173 architekt\u016bros \u012fmon\u0117ms i\u0161kelti geriausi\u0105 koj\u0105 \u012f priek\u012f ir padidinti j\u0173 \u017einomum\u0105 internete. Atlik\u0119 A\/B bandymus ir i\u0161tyr\u0119 duomenis, suk\u016br\u0117me patobulint\u0105 metod\u0105 ir pasiek\u0117me rezultat\u0173. Per \"LinkedIn\" pakartotin\u0117s rinkodaros kampanij\u0105 per labai trump\u0105 laik\u0105 gauta beveik 2 de\u0161imtys potenciali\u0173 potenciali\u0173 potenciali\u0173 klient\u0173.<\/p>","protected":false},"author":1,"featured_media":12118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[17,13],"tags":[364,365,366],"wl_entity_type":[47],"class_list":["post-7390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-online-marketing-en","tag-a-b-testing","tag-architecture-firm","tag-online-marketing-analysis","wl_entity_type-article"],"acf":[],"yoast_head":"\nA\/B Testing Case: Dutch Architecture Firms - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"This A\/B testing case will show how we helped a Dutch architecture firm put their best foot forward and grow their online presence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/lt\/blog\/2021\/03\/16\/a-b-testing-case-dutch-architecture-firms\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A\/B Testing Case: Dutch Architecture Firms\" \/>\n<meta property=\"og:description\" content=\"This A\/B testing case will show how we helped a Dutch architecture firm put their best foot forward and grow their online presence.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promoguy.nl\/lt\/blog\/2021\/03\/16\/a-b-testing-case-dutch-architecture-firms\/\" \/>\n<meta property=\"og:site_name\" content=\"Promoguy Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-16T13:44:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-05T15:08:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2021\/03\/2023_PROMOGUY_CASE-STUDY_ab-testHeader-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"475\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"promoguynl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"promoguynl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minut\u0117s\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/blog\\\/2021\\\/03\\\/16\\\/a-b-testing-case-dutch-architecture-firms\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/blog\\\/2021\\\/03\\\/16\\\/a-b-testing-case-dutch-architecture-firms\\\/\"},\"author\":{\"name\":\"promoguynl\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/f1e99bd6c6305ded79f1214882575dc7\"},\"headline\":\"A\\\/B Testing Case: Dutch Architecture Firms\",\"datePublished\":\"2021-03-16T13:44:41+00:00\",\"dateModified\":\"2025-04-05T15:08:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/blog\\\/2021\\\/03\\\/16\\\/a-b-testing-case-dutch-architecture-firms\\\/\"},\"wordCount\":1313,\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/blog\\\/2021\\\/03\\\/16\\\/a-b-testing-case-dutch-architecture-firms\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/2023_PROMOGUY_CASE-STUDY_ab-testHeader-1.png\",\"keywords\":[\"A\\\/B Testing\",\"Architecture firm\",\"Online marketing analysis\"],\"articleSection\":[\"Case Studies\",\"Online Marketing\"],\"inLanguage\":\"lt-LT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/blog\\\/2021\\\/03\\\/16\\\/a-b-testing-case-dutch-architecture-firms\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/blog\\\/2021\\\/03\\\/16\\\/a-b-testing-case-dutch-architecture-firms\\\/\",\"name\":\"A\\\/B Testing Case: Dutch Architecture Firms - 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