{"id":7523,"date":"2021-05-14T14:36:26","date_gmt":"2021-05-14T14:36:26","guid":{"rendered":"https:\/\/promoguy.nl\/site-analytics-case-electronics-re-seller\/"},"modified":"2025-04-05T14:21:28","modified_gmt":"2025-04-05T14:21:28","slug":"site-analytics-case-electronics-re-seller","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2021\/05\/14\/site-analytics-case-electronics-re-seller\/","title":{"rendered":"Svetain\u0117s analiz\u0117s atvejis: elektronikos perpardavin\u0117tojas"},"content":{"rendered":"

M\u016bs\u0173 interneto svetaini\u0173 k\u016brimo komanda gali teikti \u012fvairias interneto paslaugas - nuo puslapi\u0173 k\u016brimo iki svetain\u0117s suk\u016brimo nuo nulio. Vienas i\u0161 b\u016bd\u0173, kaip tobuliname svetaini\u0173 veikim\u0105, yra gilus svetaini\u0173 analiz\u0117s ir duomen\u0173 taikymo kiekviename \u017eingsnyje supratimas. \u0160is metodas buvo ypa\u010d veiksmingas \u0161iandieniniu atveju - Ryt\u0173 Europos \"Xiaomi\" elektronikos perpardav\u0117jo i\u0161 Ryt\u0173 Europos.<\/p>\r\n\r\n\r\n\r\n

Bendrov\u0117 siek\u0117 padidinti savo pozicijas regione. Kadangi jos veikla buvo stipriai lokalizuota Ryt\u0173 Europos bloke, ji tur\u0117jo labai specifini\u0173 poreiki\u0173 ir specifin\u0119 ni\u0161\u0105. Tod\u0117l j\u0173 svetain\u0117<\/a> reikalingas tikslus duomen\u0173 rinkimas ir duomen\u0173 atsiliepimai<\/a> kad atitikt\u0173 j\u0173 i\u0161skirtin\u0119 pad\u0117t\u012f. I\u0161 esm\u0117s tai rei\u0161k\u0117, kad reikia sukurti regionin\u0117s atrankos plan\u0105.<\/p>\r\n\r\n\r\n\r\n

M\u016bs\u0173 strategija buvo \u012fdiegti keli\u0173 form\u0173 \"Site Analytics\", naudojant vidin\u0119 statistik\u0105 (\"Google\"<\/a> \"Analytics\", \"Google Tag Manager\", \"Hotjar\", \"Google Search Console\", \"Google My Business\") ir i\u0161orin\u0117s statistikos (\"SEMrush Tracking\", \"Google Lighthouse\", \"SERP Tracking\") bei socialin\u0117s \u017einiasklaidos pikseli\u0173 duomenys (\"Facebook\", \"Instagram\", \"Linkedin\"). Be nukreipiamojo puslapio, m\u016bs\u0173 komanda patobulino parduotuv\u0117s vitrin\u0105, bendr\u0105 UX ir vartotojo s\u0105saj\u0105, taip pat suk\u016br\u0117 reguliari\u0173 duomen\u0173 rinkimo tvark\u0105, b\u016bding\u0105 regionui, kuriame veikia \u012fmon\u0117. \u012egyvendinimo proceso pabaigoje \u012fmon\u0117 tapo \"Xiaomi\" pardav\u0117ja numeris vienas savo regione, da\u017enai u\u017eimanti pirmaujan\u010dias pozicijas \"Google\" regioniniame SERP pagal daugel\u012f svarbiausi\u0173 preki\u0173.<\/p>\r\n\r\n\r\n\r\n

Kliento informacija<\/h2>\r\n\r\n\r\n\r\n

Klientas buvo Lietuvos \u012fmon\u0117, veikianti kaip \"Xiaomi\" elektronikos preki\u0173 perpardav\u0117ja internetu. Jie prekiauja \u012fvairiais produktai<\/a> \u012fskaitant fotoaparatus, mobiliuosius telefonus, mar\u0161rutizatorius ir kai kurias ne elektronikos prekes. J\u0173 parduotuv\u0117s vitrina ir svetain\u0117 jau kur\u012f laik\u0105 veik\u0117 aktyviai, ta\u010diau reik\u0117jo nema\u017eai pakeitim\u0173, kad veikt\u0173 optimaliai. Kaip verslas ji veik\u0117 kaip bet kuri kita parduotuv\u0117, si\u016blydama elektronikos prekes, kurias buvo galima u\u017esisakyti interneto svetain\u0117je.<\/p>\r\n\r\n\r\n\r\n

J\u0173 ma\u017emenin\u0117s prekybos parduotuv\u0117 yra tik regionin\u0117, veikianti daugiausia lietuvi\u0173 kalba. Be kalbos barjero, d\u0117l to svetain\u0117s analiz\u0117 buvo gana paprasta, nes reik\u0117jo atsi\u017evelgti \u012f kur kas ma\u017eiau kintam\u0173j\u0173, ta\u010diau taip pat buvo \u0161iek tiek sunkiau atlikti tyrimus (d\u0117l ma\u017eo informacijos \u0161altini\u0173 i\u0161 regiono). Tai taip pat l\u0117m\u0117 labiau kalbai pritaikyt\u0105 darbo stili\u0173, kai m\u016bs\u0173 ekspertai tur\u0117jo u\u017etikrinti, kad kiekvienas aspektas b\u016bt\u0173 tinkamai pritaikytas lietuvi\u0173 kalbos standartams.<\/p>\r\n\r\n\r\n\r\n

Pirmiausia tur\u0117jome apskai\u010diuoti dabartin\u0117s praktikos veiksmingum\u0105 ir nustatyti tr\u016bkumus. \u0160iuo atveju buvo svarbu patikrinti visas sritis, kuriose klientai s\u0105veikauja su j\u0173 parduotuv\u0117s vitrina, svetaine apskritai ir kasos puslapiais. Stebint kanalus, kampanij\u0173 turin\u012f, socialin\u0119 \u017einiasklaid\u0105, nukreipiamuosius puslapius ir paie\u0161kos sistem\u0173 analiz\u0119, nustatyti spragas.<\/p>\r\n\r\n\r\n\r\n

Mes taip pat dirbome su \u012fmon\u0117, \u012fgyvendinanti SEO patobulinimus.<\/a>, kurie taip pat buvo labai svarb\u016bs didinant j\u0173 skaitmenin\u0117s rinkodaros aktyvum\u0105. Kartu \u0161ie metodai padidino j\u0173 \u017einomum\u0105 vietos regione, tod\u0117l \u012fmon\u0117 gal\u0117jo i\u0161 ties\u0173 kuo geriau i\u0161naudoti savo parduotuv\u0117s vitrin\u0105.<\/p>\r\n\r\n\r\n\r\n

Svetain\u0117s analiz\u0117s steb\u0117senos procesas<\/h2>\r\n\r\n\r\n\r\n

M\u016bs\u0173 komanda nustat\u0117 ne tik SEO tr\u016bkumus, bet ir nuodugniai i\u0161nagrin\u0117jo konversijos rodiklius. M\u016bs\u0173 komanda matavo konversijos<\/a> ir kokie konkret\u016bs rakta\u017eod\u017eiai ir kanalai buvo efektyv\u016bs. Suk\u016br\u0117me pardavimo ir investicij\u0173 gr\u0105\u017eos steb\u0117senos infrastrukt\u016br\u0105.<\/p>\r\n\r\n\r\n\r\n

Taip pat steb\u0117jome, kaip \u017emon\u0117s patenka \u012f puslap\u012f, kad gal\u0117tume \u012fvertinti organinio srauto ir paie\u0161kos rodiklius. Be to, buvo svarbu \u012fgyvendinti priemones, kurios padidint\u0173 pardavimo rezultatus. Norint pasiekti abu \u0161iuos tikslus, buvo labai svarbu sukurti e. prekybos \u017eymas, naudojant didelio efektyvumo raktinius \u017eod\u017eius.<\/p>\r\n\r\n\r\n\r\n

M\u016bs\u0173 komanda vertino, organinius, nukreipimus, socialin\u0119 \u017einiasklaid\u0105, tiesioginius pardavimus ir el. pa\u0161t\u0105. Svetain\u0117s auditas ir socialin\u0117s \u017einiasklaidos analiz\u0117 parod\u0117, kad yra daug sri\u010di\u0173, kuriose galima augti. Daugumai sri\u010di\u0173 (SEO, el. pa\u0161to kampanijos, organin\u0117s paie\u0161kos ir t. t.) reik\u0117jo tikslingesnio ir duomenimis pagr\u012fsto po\u017ei\u016brio.<\/p>\r\n\r\n\r\n\r\n

Praktiniai svetain\u0117s analiz\u0117s patobulinimai<\/h2>\r\n\r\n\r\n\r\n

Atlikus audit\u0105 buvo ai\u0161ku, kad svetain\u0119 reikia geriau steb\u0117ti ir \u012fgyvendinti, tod\u0117l reik\u0117jo j\u0105 patobulinti. Prad\u0117jome dirbti su svetaine atsi\u017evelgdami \u012f pagrindines interneto svetaini\u0173 dizaino taisykles. Prioritetas buvo raktiniai \u017eod\u017eiai, \u017eymos ir puslapi\u0173 greitis, nes tai yra \u012fprasti \u012ftariamieji d\u0117l atsiliekan\u010dio svetaini\u0173 na\u0161umo. Kitas svarbus patikrinimas buvo \u012frengini\u0173 duomenys, siekiant pagerinti mobilusis<\/a> ir plan\u0161etini\u0173 kompiuteri\u0173 statistika.<\/p>\r\n\r\n\r\n\r\n

B\u016bdama \"Xiaomi\" perpardav\u0117ja, bendrov\u0117 savo pagrindin\u012f prek\u0117s \u017eenkl\u0105 ir internetines \u017eymas tiesiogiai susiejo su kitu prek\u0117s \u017eenklu. Tai rei\u0161k\u0117, kad svetain\u0117 ir nukreipiamasis puslapis tur\u0117jo tai atspind\u0117ti. Raktiniai \u017eod\u017eiai ir vaizdai nukreipimo puslapyje reikalingi tam, kad vartotojas i\u0161 karto pajust\u0173, jog atsid\u016br\u0117 tinkamoje vietoje. Google Analytics, Facebook pikselis ir LinkedIn pikselis suteik\u0117 mums duomen\u0173 apie tai, kaip \u017emon\u0117s randa svetain\u0119 ir kur jie atkeliauja.<\/p>\r\n\r\n\r\n\r\n

I\u0161 j\u0173 gal\u0117jome i\u0161vesti pradinius rakta\u017eod\u017eius ir susijusius \u017eod\u017eius, o tai pagreitino proces\u0105. Tuo pat metu puslapis tur\u0117jo b\u016bti greitai \u012fkeliamas, kad suma\u017e\u0117t\u0173 atmetimo rodiklis. Norint pagerinti puslapio greit\u012f ir kartu i\u0161laikyti naudotojo patirt\u012f, reik\u0117jo suspausti vaizdus, naudoti spartinan\u010di\u0105j\u0105 atmintin\u0119 ir steb\u0117ti kodavimo laik\u0105. Apie \u0161ias ir kitas priemones ra\u0161\u0117me ankstesni straipsniai<\/a>, taigi, apibendrinant: puslapio greitis pagerina SEO, UX ir analiz\u0117s standartus.<\/p>\r\n\r\n\r\n\r\n

Rezultatai<\/h2>\r\n\r\n\r\n\r\n
\"\"\r\n
1 pav. - Kampanijos, kuri\u0173 CTR buvo geresnis<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

Atlikus bet koki\u0105 b\u016bsim\u0105 svetain\u0117s analiz\u0119 b\u016bt\u0173 galima pasteb\u0117ti, kad kliento na\u0161umo rodikliai labai pager\u0117jo. Organin\u0117s paie\u0161kos dabar sudaro 46% svetain\u0117s lankytoj\u0173 srauto, o elektroninis pa\u0161tas - daugiau nei 26%. M\u016bs\u0173 pakeitimai ne tik pagerino lankytoj\u0173 rodiklius, bet ir paskatino gr\u012f\u017etan\u010dius lankytojus. Tai ypa\u010d i\u0161ry\u0161k\u0117jo plan\u0161etini\u0173 kompiuteri\u0173 ir i\u0161mani\u0173j\u0173 telefon\u0173 statistikoje.<\/p>\r\n\r\n\r\n\r\n

\"\"\r\n
2 pav. - \u012esp\u016bd\u017ei\u0173 augimas<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

CTR rodikliai buvo pastebimai geresni ir ypa\u010d i\u0161augo per kampanijas ir produkt\u0173 pristatymus. Klientas naudojosi naujais produktais, kurie buvo pristatyti parduotuv\u0117je. Nat\u016bralu, kad did\u0117jantys pardavimai buvo susij\u0119 su didesniu paspaudim\u0173 ir parodym\u0173 skai\u010diumi.<\/p>\r\n\r\n\r\n\r\n

\"\"\r\n
3 pav. - Didelis rezultat\u0173 \u0161uolis rinkodaros kampanijos laikotarpiu<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

Nuo to laiko klientas ir toliau s\u0117kmingai dirba, o mes palengvinome b\u016bsim\u0173 patobulinim\u0173 \u012fgyvendinim\u0105 naudodami nauj\u0105j\u0105 skaitmeninis<\/a> sukurtos sistemos. \u0160iuo metu jie stebi labai daug organini\u0173 paie\u0161k\u0173, tod\u0117l j\u0173 bendra skaitmenin\u0117s rinkodaros investicij\u0173 gr\u0105\u017ea yra labai didel\u0117.<\/p>","protected":false},"excerpt":{"rendered":"

M\u016bs\u0173 interneto svetaini\u0173 k\u016brimo komanda gali teikti \u012fvairias interneto paslaugas - nuo puslapi\u0173 k\u016brimo iki svetain\u0117s suk\u016brimo nuo nulio. \u0160iuo atveju buvo svarbu patikrinti visas sritis, kuriose klientai s\u0105veikauja su j\u0173 parduotuv\u0117s vitrina, svetaine apskritai ir kasos puslapiais.<\/p>","protected":false},"author":1,"featured_media":12114,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[17,11,19,16],"tags":[241,354,353,355],"wl_entity_type":[47,45,51],"class_list":["post-7523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-data-analytics","category-online-store","category-websites","tag-ecommerce","tag-reseller","tag-site-analytics","tag-xiaomi","wl_entity_type-article","wl_entity_type-local-business","wl_entity_type-news-article"],"acf":[],"yoast_head":"\nSite Analytics Case: Electronics Re-seller - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"One of the ways we improve how sites operate is due to a deep understanding of site analytics and data application at every step. 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