{"id":7754,"date":"2021-07-06T08:27:42","date_gmt":"2021-07-06T08:27:42","guid":{"rendered":"https:\/\/promoguy.nl\/ga4-what-is-google-analytics-4-how-to-use-it\/"},"modified":"2024-10-01T16:02:00","modified_gmt":"2024-10-01T16:02:00","slug":"ga4-what-is-google-analytics-4-how-to-use-it","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2021\/07\/06\/ga4-what-is-google-analytics-4-how-to-use-it\/","title":{"rendered":"GA4: kas yra \"Google Analytics 4\" ir kaip j\u0105 naudoti"},"content":{"rendered":"

\"Google Analytics\" yra labai svarbi bet kurios internetin\u0117s rinkodara<\/a> operacija. Su kiekviena nauja iteracija \"Google\" prid\u0117jo naujos funkcijos<\/a> kurie i\u0161 esm\u0117s kei\u010dia m\u016bs\u0173 naudojimosi \u0161ia priemone b\u016bdus. Vienas svarbiausi\u0173 naujojo atnaujinimo privalum\u0173 yra tas, kad nebereik\u0117s atskirti program\u0117li\u0173 ir svetaini\u0173 analiz\u0117s \u012franki\u0173. GA4 integravo abi analiz\u0117s formas \u012f vien\u0105, tod\u0117l lengviau steb\u0117ti duomenis i\u0161 keli\u0173 kontakt\u0173 su klientais ta\u0161k\u0173.<\/p>\r\n\r\n\r\n\r\n

Be abejo, su \u0161iuo naujausiu atnaujinimu \u012f \"Google Analytics\" \u012ftraukta ir daugiau naujovi\u0173. \"Google Analytics 4\" turi daug k\u0105 pasi\u016blyti - nuo gilesni\u0173 \u012f\u017evalg\u0173 apie naudotoj\u0173 \u012fsitraukim\u0105, unikali\u0173 \u012fvyki\u0173 nustatymo iki partneri\u0173 steb\u0117jimo. Mes esame \u010dia, kad i\u0161tirti, k\u0105 tai rei\u0161kia \u012fmon\u0117ms ir svetain\u0117ms.<\/p>\r\n\r\n\r\n\r\n

Pastaba: jau paskelb\u0117me \"Google Analytics\" prad\u017eiamokslis<\/a> anks\u010diau, tod\u0117l \u0161is straipsnis ne apie tai. Jei ie\u0161kote vadovo, kaip \u012f \"Google Analytics\" \u012ftraukti nauj\u0105 svetain\u0119, \u0161is straipsnis bus naudingesnis. \u010cia gilinsim\u0117s \u012f tai, kaip GA4 suteikia prid\u0117tin\u0117s vert\u0117s vidutinio naudotojo analiz\u0117s ir steb\u0117jimo darbo eigai.<\/p>\r\n\r\n\r\n\r\n

Tarpplatforminio sekimo \u012ftraukimas<\/h2>\r\n\r\n\r\n\r\n

Naudodami GA4 dabar galite per\u017ei\u016br\u0117ti ir \u017einiatinklio, ir program\u0117li\u0173 analiz\u0119 internete, naudodami vien\u0105 darbo eig\u0105. Tod\u0117l plan\u0161etini\u0173 kompiuteri\u0173 ir mobili\u0173j\u0173 program\u0117li\u0173 analitik\u0105 daug lengviau apskai\u010diuoti kartu su kompiuterio svetain\u0117s duomenimis. D\u0117l to GA4 SEO (nuo 750 EUR)<\/a> ir duomen\u0173 analiz\u0117 dabar yra labiau integruota ir suteikia gilesni\u0173 \u012f\u017evalg\u0173 i\u0161 \u012fvairi\u0173 \u0161altini\u0173.<\/p>\r\n\r\n\r\n\r\n

Pagrindinis skirtumas i\u0161ry\u0161k\u0117ja \u0161iame paveiksl\u0117lyje pasirinkus duomen\u0173 sraut\u0105:<\/p>\r\n\r\n\r\n\r\n

\""Google"<\/figure>\r\n\r\n\r\n\r\n

Pasirink\u0119 tinkam\u0105 paskyr\u0105 i\u0161 paskyros stulpelio, galite pasirinkti kelis duomen\u0173 srautus. Jei tai bus atskiros kategorijos, galutin\u0117 duomen\u0173 i\u0161vestis bus vaisingesn\u0117. Kiekvienas programos duomen\u0173 srautas atitiks \"Firebase\" projekt\u0105. Atlikus kelis paprastus veiksmus duomen\u0173 srautas bus automati\u0161kai susietas su \"Firebase\".<\/p>\r\n\r\n\r\n\r\n

    \r\n
  1. \u012eveskite \"iOS\" paketo ID arba \"Android\" paketo pavadinim\u0105, program\u0117l\u0117s pavadinim\u0105, o \"iOS\" atveju - \"App Store\" ID, tada spustel\u0117kite\u00a0Registruokite program\u0105<\/strong>.<\/li>\r\n\r\n\r\n\r\n
  2. Pasirinkite\u00a0Kitas\u00a0<\/strong>ir vadovaukit\u0117s instrukcijomis, kad atsisi\u0173stum\u0117te program\u0117l\u0117s konfig\u016bracijos fail\u0105.<\/li>\r\n\r\n\r\n\r\n
  3. Tada spustel\u0117kite\u00a0Kitas\u00a0<\/strong>ir vadovaukit\u0117s instrukcijomis, kaip prid\u0117ti \"Firebase SDK\" prie savo programos.<\/li>\r\n\r\n\r\n\r\n
  4. \u012eveskite\u00a0Kitas<\/strong>.<\/li>\r\n\r\n\r\n\r\n
  5. Paleiskite program\u0105, kad patikrintum\u0117te, ar \u012fdiegtas SDK, ir \u012fsitikintum\u0117te, kad programa palaiko ry\u0161\u012f su \"Google\" serveriais.<\/li>\r\n\r\n\r\n\r\n
  6. Spustel\u0117kite\u00a0Apdaila<\/strong>. (Arba spustel\u0117kite\u00a0Praleiskite \u0161\u012f veiksm\u0105<\/strong>\u00a0jei program\u0117l\u0117s s\u0105rank\u0105 norite u\u017ebaigti v\u0117liau.)<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

    Jei \u017einote, kaip prid\u0117ti svetain\u0119 prie \"Google Analytics\", visa tai jums bus gana gerai pa\u017e\u012fstama.<\/p>\r\n\r\n\r\n\r\n

    GA4 SEO ir duomen\u0173 analiz\u0117<\/h2>\r\n\r\n\r\n
    \r\n
    \"GA4<\/figure>\r\n<\/div>\r\n\r\n\r\n

    \u0160ie papildomi ID kartu su \"Google Analytics\" steb\u0117jimo ID leid\u017eia naudotojams atskirti pagrindinius duomen\u0173 srautus ir \"Google Analytics\" \u012fvykius, kad b\u016bt\u0173 pasiektas did\u017eiausias efektas. Tai i\u0161 tikr\u0173j\u0173 naudingiau, nei gauti bendr\u0105 vis\u0173 \u012fvairi\u0173 duomen\u0173 sraut\u0173 rodmen\u0173 i\u0161klotin\u0119. Paie\u0161kos varikli\u0173 optimizavimo tyrim\u0173, vartotojo s\u0105sajos ar UX po\u017ei\u016briu tai taip pat puikiai tinka nustatyti naudotoj\u0173 reakcij\u0105 kiekvienoje platformoje ar program\u0117l\u0117s tipe.<\/p>\r\n\r\n\r\n\r\n

    Savo svetain\u0117je \u012fdieg\u0117me GA4. Ypa\u010d tinklara\u0161\u010dio skiltyje, \"Google analytics WordPress\" steb\u0117jimas gali pad\u0117ti mums nustatyti, kuriose vietose skirting\u0173 klient\u0173 program\u0117l\u0117s veikia pras\u010diau nei j\u0173 svetain\u0117, kur nukreipiami pagrindiniai paspaudimai, kur i\u0161einama i\u0161 pirkimo kelio ir pan.<\/p>\r\n\r\n\r\n\r\n

    I\u0161sam\u016bs ir jautr\u016bs \u012fvyki\u0173 duomenys leid\u017eia \"WordPress\" svetainei gauti i\u0161manesni\u0173 \u012f\u017evalg\u0173, valdyti \u012f klientus orientuotus duomenis ir naudotis geresne \"Ads\" ir \"Adwords\" integracija.<\/p>\r\n\r\n\r\n\r\n

    \"Google Analytics 4\" API patobulinimai<\/h2>\r\n\r\n\r\n\r\n

    GA4 i\u0161 prad\u017ei\u0173 buvo prad\u0117ta naudoti kaip neprivalomas standartin\u0117s \"Google Analytics\" platformos atnaujinimas. \u0160iuo metu ji pakeit\u0117 sen\u0105j\u012f \"Google analytics\" kod\u0105 ir papild\u0117 j\u012f pa\u017eangiu ma\u0161ininiu mokymusi. \u0160is ma\u0161ininio mokymosi naudojimas padeda u\u017epildyti privatumo priemoni\u0173 ar tarpini\u0173 duomen\u0173, kai \u012f\u017evalgos gali b\u016bti nepakankamos d\u0117l duomen\u0173 tr\u016bkumo, paliktas spragas.<\/p>\r\n\r\n\r\n\r\n

    Dar vienas skirtumas nuo senesn\u0117s universalios analiz\u0117s sistemos yra tas, kad naujoji versija bet koki\u0105 s\u0105veik\u0105 interpretuoja kaip \u012fvyk\u012f. Bet koki\u0105 s\u0105veik\u0105 su tinklalapiu galima paversti naudinga tinklalapio klient\u0173 analize, jei tik pakoreguosite tai, k\u0105 matuojate. I\u0161 \u0161ios sistemos galima i\u0161gauti daug geresni\u0173 nauding\u0173 \u012f\u017evalg\u0173, matuojant bendrus \u012fvykius arba unikalius \u012fvykius, atsi\u017evelgiant \u012f naudotojo poreikius.<\/p>\r\n\r\n\r\n\r\n

    Be \"Google Analytics\" stebim\u0173 paspaudim\u0173 tip\u0173, naujais pakeitimais taip pat panaikintos m\u0117nesio paspaudim\u0173 ribos. Senojoje sistemoje nemokamoje versijoje buvo nustatytas 10 mln. paspaudim\u0173 limitas. Panaikindama \u0161\u012f reikalavim\u0105 \"Google\" atv\u0117r\u0117 lauk\u0105 visiems savo nemokamiems naudotojams.<\/p>\r\n\r\n\r\n\r\n

    GA4 Partneri\u0173 pardavim\u0173 ir \u012fsitraukimo rodikliai<\/h2>\r\n\r\n\r\n\r\n

    \"Google Analytics\" programoje nustat\u0119 filial\u0173 pardavimus galite steb\u0117ti nukreipimo puslapi\u0173, kanal\u0173, \u0161altini\u0173, kampanij\u0173, \u012frengini\u0173, demografini\u0173 duomen\u0173 ir geografini\u0173 vietovi\u0173 rezultatus. Dabar, atlikus patobulinim\u0105, tai taikoma ir program\u0117li\u0173 \u012fsitraukimo analizei.<\/p>\r\n\r\n\r\n\r\n

    Naudodamiesi partneri\u0173 sekimu, galite i\u0161samiau susipa\u017einti su srauto \u0161altiniais. Taip pat galite surinkti geresn\u0119 informacij\u0105, kad gal\u0117tum\u0117te pasirinkti partneryst\u0119 su kitomis svetain\u0117mis ir padidinti konversijas. Kur kas lengviau \u012fvertinti bet kurios j\u016bs\u0173 partneryst\u0117s programos veiksmingum\u0105, kai galite atskirai palyginti duomen\u0173 srautus.<\/p>\r\n\r\n\r\n\r\n

    Remdamiesi \u0161ia informacija galite:<\/p>\r\n\r\n\r\n\r\n

      \r\n
    • Palyginkite konvertuojan\u010dias ir nekonvertuojan\u010dias svetaines.<\/li>\r\n\r\n\r\n\r\n
    • Organizuokite filialus ir partnerystes pagal pajamas.<\/li>\r\n\r\n\r\n\r\n
    • Atlikite \u012fvairi\u0173 platform\u0173 pakeitimus, remdamiesi \u012fvairiomis \u012f\u017evalgomis.<\/li>\r\n\r\n\r\n\r\n
    • Gaukite \u012f\u017evalg\u0173, pagr\u012fst\u0173 ne tik \"pardavimais\" ar \"prenumeratomis\", naudodami \u012fvykius, kad pritaikytum\u0117te metrikas naudotojo kelionei \u012fvertinti.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n

      Sekimo nustatymas GA4 sistemoje<\/h2>\r\n\r\n\r\n
      \r\n
      \"Nekilnojamojo\r\n
      Savybi\u0173 s\u0105rankos asistento puslapis<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n

      Pirmiausia turite pereiti \u012f savybi\u0173 puslap\u012f, kuriame paprastai sukuriama nauja \"Google Analytics\" savyb\u0117. \u012esitikinkite, kad jau esate GA4, naudodami administratoriaus mygtuk\u0105. Tai gali pakeisti tam tikrus dalykus s\u0105sajoje, tod\u0117l galb\u016bt nor\u0117site susilaikyti, jei tai tur\u0117s \u012ftakos j\u016bs\u0173 tiesioginei darbo eigai. Gali prireikti laiko priprasti.<\/p>\r\n\r\n\r\n\r\n

      GA4 s\u0105rankos asistentas pasirodys j\u016bs\u0173 nuosavyb\u0117s meniu vir\u0161uje. Prid\u0117kite nauj\u0105 \"Google Analytics\" nuosavyb\u0119 ir programa sukurs nauj\u0105 nuosavyb\u0119 be istorini\u0173 duomen\u0173. Ta\u010diau ji nukopijuos pagrindinius nustatymus i\u0161 ankstesn\u0117s \"Google Analytics\" versijos. Dabar galite nustatyti j\u0105 pagal savo konkre\u010dius pageidavimus.<\/p>\r\n\r\n\r\n\r\n

      Toliau reikia gauti kiekvienos nuosavyb\u0117s steb\u0117jimo ID. Atkreipkite d\u0117mes\u012f, kad dabar yra papildom\u0173 parink\u010di\u0173, skirt\u0173 \"Google Analytics\" program\u0117lei ir \u017einiatinklio duomenims. Juos rasite duomen\u0173 sraut\u0173 skyriuje, kuriame yra \"iOS\" program\u0117l\u0117s, \"Android\" program\u0117l\u0117s ir \u017einiatinklio parinktys.<\/p>\r\n\r\n\r\n\r\n

      GA4 Partneri\u0173 steb\u0117jimas<\/h3>\r\n\r\n\r\n\r\n

      Norint prijungti partnerin\u0119 svetain\u0119, gali tekti susisiekti su atitinkamos svetain\u0117s administratoriumi. Dauguma svetaini\u0173 veikia skirtingai viena nuo kitos, tod\u0117l gali prireikti gauti kod\u0105. Toliau galite rinktis i\u0161 dviej\u0173 galimybi\u0173: rankinis \u012fvedimas arba \u017eymi\u0173 tvarkykl\u0117.<\/p>\r\n\r\n\r\n\r\n

      Pirmasis rei\u0161kia, kad galite \u012fklijuoti \u0161\u012f kod\u0105 \u012f savo svetain\u0117s kod\u0105 ir susieti savo steb\u0117jim\u0105 su partneriu. \u012evedimas rankiniu b\u016bdu naudingesnis, jei stebite vien\u0105 svetain\u0119. Ta\u010diau jei ie\u0161kote, kaip \u012f \"Google Analytics\" \u012ftraukti kelias svetaines, gali tekti naudoti \"Google\" \u017eymi\u0173 tvarkytuv\u0119, kad prijungtum\u0117te savo filialus.<\/p>\r\n\r\n\r\n\r\n

      Kai tai atliksite, gal\u0117site steb\u0117ti paspaudimus svetain\u0117je naudodami \"Google Analytics\". Jei norite \u012fsitikinti, kad \u012fdieg\u0117te steb\u0117jimo kod\u0105, patikrinkite GA4 ir i\u0161matuokite naudotoj\u0173 apsilankymus realaus laiko ataskaitoje. Dabar taip pat galite pritaikyti \u012fvykius pagal savo pageidavimus.<\/p>\r\n\r\n\r\n\r\n

      GA4 \"WordPress\" steb\u0117jimas esamoms savyb\u0117ms<\/h3>\r\n\r\n\r\n
      \r\n
      \"GA4<\/figure>\r\n<\/div>\r\n\r\n\r\n

      Pana\u0161iai kaip ir ankstesniuose \u017eingsniuose, galite sukurti savyb\u0119, prid\u0117ti reikiam\u0105 informacij\u0105 ir gauti kod\u0105. Jei turite esam\u0105 \"WordPress\" savyb\u0119, gr\u012f\u017ekite \u012f esam\u0105 UA savyb\u0119 paspausdami mygtuk\u0105 Administratorius. Dabar i\u0161 i\u0161skleid\u017eiamojo meniu galite pasirinkti savo UA savyb\u0119. Tada eikite \u012f i\u0161skleid\u017eiamajame lange esan\u010di\u0105 parinkt\u012f \"Tracking Info\" (sekimo informacija) ir ten \u012fveskite savo \"Tracking\" (sekimo) kod\u0105.<\/p>\r\n\r\n\r\n

      \r\n
      \"GA4<\/figure>\r\n<\/div>\r\n\r\n\r\n

      Po to i\u0161 i\u0161skleid\u017eiamojo meniu perjunkite \u012f nauj\u0105 GA4 Property (GA4 nuosavyb\u0117), pasirink\u0119 nauj\u0105 GA4 Property (GA4 nuosavyb\u0117). Pasirinkite pirmiau sukurt\u0105 sraut\u0105, ie\u0161kokite \"Connected Site Tags\" ir spustel\u0117kite j\u012f. \u010cia galite \u012fklijuoti sekimo ID, suteikti jam slapyvard\u012f (kad b\u016bt\u0173 galima geriau kataloguoti) ir spustel\u0117kite prijungti.<\/p>\r\n\r\n\r\n\r\n

      Dabar galite \u012fdiegti steb\u0117jimo kod\u0105 savo \"WordPress\" domene. Taip gal\u0117site gauti visus su GA4 teikiamus duomenis ir analiz\u0119. Prad\u0117dami savo \u017einiatinklio sraut\u0105, spustel\u0117kite parinkt\u012f \"Add new on-page Tag\" (prid\u0117ti nauj\u0105 puslapio \u017eym\u0105). I\u0161 \u010dia galite pasirinkti \"Global Tag\" (gtag.js). Ten nukopijuokite steb\u0117jimo kod\u0105.<\/p>\r\n\r\n\r\n\r\n

      Prisijunkite prie \"WordPress\" administratoriaus skydelio ir \u012fklijuokite kod\u0105 \u012f svetain\u0117s antra\u0161t\u0119. Paspauskite mygtuk\u0105 \"I\u0161saugoti\", kad kodas b\u016bt\u0173 \u012fdiegtas. Pastaba: tai taip pat galite padaryti naudodami tok\u012f \u012fskiep\u012f kaip \"Insert Header and Footer\".<\/p>","protected":false},"excerpt":{"rendered":"

      Google Analytics is a crucial part of any online marketing operation. With each new iteration, Google has added new features that radically shift the ways in which we use this tool. One of the major benefits of the new update is that you won’t need to separate app analytics tools from website ones. GA4 has […]<\/p>\n","protected":false},"author":1,"featured_media":12744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[10,15],"tags":[345,155,344,346],"wl_entity_type":[47,54],"class_list":["post-7754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-presence","category-seo-en","tag-analytics","tag-ga4","tag-google","tag-platform-tracking","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"\nGA4: What is Google Analytics 4 & How to Use it - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"GA4 is the new generation of Google Analytics and it already shows a lot of promise from website and app integration. Learn More\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/lt\/blog\/2021\/07\/06\/ga4-what-is-google-analytics-4-how-to-use-it\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GA4: What is Google Analytics 4 & How to Use it\" \/>\n<meta property=\"og:description\" content=\"GA4 is the new generation of Google Analytics and it already shows a lot of promise from website and app integration. 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