{"id":7900,"date":"2021-08-06T16:40:23","date_gmt":"2021-08-06T16:40:23","guid":{"rendered":"https:\/\/promoguy.nl\/buyer-persona-customer-outreach-tips-for-businesses\/"},"modified":"2026-03-26T08:55:41","modified_gmt":"2026-03-26T08:55:41","slug":"buyer-persona-customer-outreach-tips-for-businesses","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2021\/08\/06\/buyer-persona-customer-outreach-tips-for-businesses\/","title":{"rendered":"Pirk\u0117jo asmenyb\u0117 ir klient\u0173 pasiekiamumo patarimai verslui"},"content":{"rendered":"<p class=\"wp-block-paragraph\">1 verslo taisykl\u0117: nepakanka teikti ger\u0105 <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/service\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/service\" >paslauga<\/a>. Klientus reikia pritraukti \u012ftraukian\u010diu turiniu ir rinkodaros veikla. Ta\u010diau tai lengviau pasakyti, nei padaryti, nes klient\u0173 poreikius ir d\u0117mes\u012f gali b\u016bti sunku suvokti. Laimei, auditorijos tyrimo \u012frankiai, pvz. <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/customer\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/customer\" >klientas<\/a> poreiki\u0173 analiz\u0117 suteikia daug vertingos informacijos.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160iame straipsnyje ap\u017evelgsime kai kuriuos i\u0161 \u0161i\u0173 svarbiausi\u0173 analiz\u0117s metod\u0173 ir kaip jie padeda priimti sprendimus, ypa\u010d kai kalbama apie internetin\u0119 rinkodar\u0105. \u0160ie metodai padeda atlikti tyrimus ir atskleisti pasl\u0117pt\u0105 rinkos segment\u0173 potencial\u0105. Be to, jie puikiai tinka pardavim\u0173 skai\u010diams ir vartotoj\u0173 elgsenai modeliuoti.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Kod\u0117l verta kurti pirk\u0117jo asmenyb\u0119?<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pirk\u0117jo asmens apibr\u0117\u017eimas: \"<em>pusiau fiktyvus idealaus kliento atvaizdas, pagr\u012fstas rinkos tyrimais ir realiais duomenimis apie esamus klientus.<\/em>\u201c.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Papras\u010diau tariant, pirk\u0117jo persona - tai potencialaus kliento simuliacija, padedanti \u012fmon\u0117ms numatyti reakcij\u0105 \u012f j\u0173 produktus. Daugelis \u012fmoni\u0173 sukuria fiktyvaus pirk\u0117jo pavyzd\u012f ir bando prognozuoti jo reakcij\u0105 pagal am\u017ei\u0173, lyt\u012f, pajamas ir pan. Tokios personos gali pad\u0117ti numatyti ne tik pardavimus, bet ir prisiri\u0161im\u0105, lojalum\u0105 ir klient\u0173 poreikius.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tokios klient\u0173 analiz\u0117s priemon\u0117s yra naudingos nustatant, kaip i\u0161d\u0117styti rinkodaros 4P: Kaina, vieta, produktas ir reklama. Tai padeda geriau suprasti, kam \u012fmon\u0117 parduoda prekes ir kaip patekti \u012f konkre\u010di\u0105 jos klient\u0173 erdv\u0119. Kai kurios \u012fmon\u0117s nueina taip toli, kad pagamina fizines potenciali\u0173 tikslini\u0173 klient\u0173 skiautes ir atlieka bandomuosius pardavimo pristatymus.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pirk\u0117jo asmenyb\u0117s yra naudingos, nes padeda \u012fmon\u0117ms m\u0105styti i\u0161 kliento perspektyvos. Jie leid\u017eia \u012fmon\u0117ms bandyti ir pozicionuoti produktus taip, kad jie tikt\u0173 kit\u0173 \u017emoni\u0173 gyvenimui, ir taip precizi\u0161kai stumti \u012f rinkas.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Pirk\u0117jo asmenyb\u0117s k\u016brimas nuo nulio<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-7946\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2021\/08\/customer-service-1433642_960_720-700x700.png\" alt=\"Pirk\u0117jo persona Klient\u0173 pasiekiamumas\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kuriant kliento profil\u012f pagal pirk\u0117jo asmenyb\u0119, pradinis ta\u0161kas gali b\u016bti \u012fvairus. Kai kurios \u012fmon\u0117s \u012f \u0161\u012f u\u017edavin\u012f \u017evelgia pirmiausia i\u0161 kliento perspektyvos, t. y. produktas yra skirtas labai konkretiems \u017emon\u0117ms. Pavyzd\u017eiui, jei prekiaujate vegani\u0161ku maistu, j\u016bs\u0173 pagrindin\u0117 auditorija bus veganai (nors ple\u010diant auditorij\u0105 reik\u0117t\u0173 sukurti nauj\u0105 person\u0105).<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Taikydama \u0161\u012f metod\u0105, \u012fmon\u0117 turi pagrindin\u0119 savyb\u0119, \u012f kuri\u0105 nori orientuotis, ir tiksl\u0105, kur\u012f produktas turi atitikti. Kita vertus, jei produktas yra visi\u0161kai naujas ir n\u0117ra nustatyta reali rinka, situacija yra kitokia. Laikantis po\u017ei\u016brio \"produktas pirmiausia\", reikia kruop\u0161\u010diau ie\u0161koti auditorijos. Taip yra daugelio daugiafunkcini\u0173 technologij\u0173, pavyzd\u017eiui, \"iPad\", atveju, kai i\u0161 anksto sunku nustatyti auditorij\u0105.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Taikant \u012f klient\u0105 orientuot\u0105 po\u017ei\u016br\u012f, tikslin\u0119 atrank\u0105 atlikti \u0161iek tiek lengviau, nes \u017einote, kas yra klientas. Taikydami \u012f produkt\u0105 orientuot\u0105 metod\u0105, produkto savybes derinate su galimu klientu. Pirk\u0117jo asmenyb\u0117s gali pad\u0117ti abiem atvejais, ta\u010diau jos yra labai svarbios, kai orientuojamasi \u012f produkt\u0105.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Taip pat galite atlikti tikslini\u0173 grupi\u0173 su tiksline ir kontroline auditorija tyrimus, kad patikrintum\u0117te visas hipotezes apie potencialius pirk\u0117jus. I\u0161 tiriam\u0173j\u0173 galite sudaryti atskir\u0105 asmen\u012f, apytiksliai apib\u016bdinant\u012f visas b\u016btinas j\u0173 savybes. Pana\u0161iai A\/B testavimas gali pad\u0117ti nustatyti, ar turinio \u012ftraukimas \u012f pasirinkt\u0105 grup\u0119 yra optimizuotas, ar ne.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Kaip rasti tikslin\u0119 auditorij\u0105<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pirk\u0117jo asmenybei sukurti reikia i\u0161sami\u0173 klient\u0173 duomen\u0173 ir rinkos \u012f\u017evalg\u0173. Norint susidaryti tiksl\u0173 tikslin\u0117s auditorijos vaizd\u0105, reikia i\u0161manyti \u012fvairius klient\u0173 segmentavimo tipus:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Demografin\u0117s charakteristikos<\/strong>: Am\u017eius, lytis, vieta ir kt.<\/li>\r\n\r\n\r\n\r\n<li><strong>Psichografin\u0117s charakteristikos<\/strong>: kaip jie elgiasi ir ko siekia.<\/li>\r\n\r\n\r\n\r\n<li><strong>Ekonomin\u0117s charakteristikos<\/strong>: i\u0161laidos, socialiniai sluoksniai, finansinis stabilumas ir kt.<\/li>\r\n<\/ul>\r\n<p>&nbsp;<\/p>\r\n<p>Tyrimo prad\u017eioje geriausia b\u016bt\u0173 i\u0161si\u0173sti psichografines arba demografines anketas. \u0160ie veiksniai padeda kurti klient\u0173 segmentavimo strategij\u0105.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Jei j\u016bs\u0173 produktas turi konkurent\u0173, galite pasidom\u0117ti, kaip jie orientuojasi \u012f savo klientus. I\u0161 to galima spr\u0119sti, ar norite orientuotis \u012f pana\u0161i\u0105 auditorij\u0105, ar rasti prie\u0161ing\u0105 ni\u0161\u0105. Pana\u0161iai j\u016bs\u0173 pageidaujamas klientas taip pat gali pad\u0117ti suprasti, koki\u0173 poreiki\u0173 j\u016bs\u0173 potencial\u016bs konkurentai nepatenkina.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">B2C ir B2B pirk\u0117jo persona<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">B2C \u012fmon\u0117s dirba su paprastais vartotojais, o B2B pirk\u0117j\u0173 asmenyb\u0117s gali b\u016bti skirtingos daugeliu at\u017evilgi\u0173. B2B pirk\u0117jai paprastai turi daugiau funkcini\u0173 poreiki\u0173, nes jie nori produkt\u0173, kurie pad\u0117t\u0173 jiems valdyti versl\u0105. Tam reikia daugiau kognityvini\u0173 rinkodaros metod\u0173 ir ekonomini\u0173 argument\u0173.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">B2C pirk\u0117jus sunku apibendrinti, jie gali skirtis priklausomai nuo produkto. Ta\u010diau priimant sprendimus jiems labiau nei B2B pirk\u0117jams patinka emociniai prane\u0161imai. Norint sukurti B2C pirk\u0117jo profil\u012f, taip pat reikia didesn\u0117s imties.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Norint nustatyti tikslin\u0119 auditorij\u0105, geriausia remtis socialin\u0117s \u017einiasklaidos analitika, pvz. <a href=\"https:\/\/www.facebook.com\/business\/insights\/tools\/audience-insights\" target=\"_blank\" rel=\"noreferrer noopener\">\"Facebook\" auditorijos \u012f\u017evalgos<\/a> \u012frankis. Apskritai socialin\u0117s \u017einiasklaidos svetain\u0117se ir program\u0117l\u0117se yra labai patikimi vartotoj\u0173 elgsenos modeliai, tod\u0117l geriausia jais pasinaudoti. Geriausi B2C pirk\u0117j\u0173 asmenybi\u0173 pavyzd\u017eiai remiasi \u012fvairiais \u0161altiniais, kad susidaryt\u0173 i\u0161samesnis vaizdas.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Auditorijos \u012f\u017evalgos ir klient\u0173 segmentavimas<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-7947\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2021\/08\/public-5478139_1280-700x598.png\" alt=\"Auditorijos \u012f\u017evalgos ir segmentavimas\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Klient\u0173 segmentavimo modeliai suteikia svarbi\u0173 \u012f\u017evalg\u0173 apie vidutin\u0117s auditorijos nario veikl\u0105. Tur\u0117dami pakankam\u0105 duomen\u0173 pj\u016bv\u012f, galite daryti i\u0161vadas apie daugel\u012f vartotoj\u0173 psichologijos aspekt\u0173 ir tikrinti kitas savybes. Be to, j\u016bs\u0173 klient\u0173 \u012ftraukimo strategija tur\u0117t\u0173 b\u016bti orientuota \u012f pagrindines demografines ir psichografines auditorijos charakteristikas.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pavyzd\u017eiui, jei j\u016bs\u0173 auditorija domisi pana\u0161iais produktais, ta\u010diau jos vidutin\u0117s pajamos yra ma\u017eesn\u0117s, galite i\u0161bandyti nuolaidas. J\u016bs\u0173 interneto strategijai ir socialin\u0117s \u017einiasklaidos strategijai gali b\u016bti naudinga <a href=\"https:\/\/promoguy.nl\/lt\/a-b-testing\/\" target=\"_blank\" rel=\"noreferrer noopener\">A\/B testavimas<\/a> pasi\u016blymus ir atitinkamus prane\u0161imus. Kampanijas derinkite prie ypating\u0173 prog\u0173 (Kal\u0117d\u0173, Valentino, juodojo penktadienio ir kt.).<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Socialinis klausymasis<\/strong> yra svarbus turtas, kuris gali suteikti jums pigi\u0105 ir paprast\u0105 bendravimo su klientais priemon\u0119. Tai gali b\u016bti puikus klient\u0173 gr\u012f\u017etamojo ry\u0161io \u0161altinis, sukuriantis vert\u0119 klientams, skatinantis j\u0173 \u012fsitraukim\u0105 ir stiprinantis prek\u0117s \u017eenkl\u0105. J\u0105 taip pat galite naudoti nor\u0117dami i\u0161bandyti hashtagus ir j\u0173 reakcij\u0105, testuoti reklamas ar \u0161\u016bkius ir koreguoti komunikacij\u0105.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Paprasti pirk\u0117jo personos pavyzd\u017eiai<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Nor\u0117dami parodyti funkcin\u012f pirk\u0117jo asmenyb\u0117s pavyzd\u012f, \u017eingsnis po \u017eingsnio apra\u0161ysime \u0161\u012f proces\u0105. Galb\u016bt esate numat\u0119 kelias pagrindines charakteristikas pagal tai, k\u0105 parduosite (t. y. vyras, 18-30 met\u0173, dirbantis profesionalas). Prad\u0117kite nuo visko, k\u0105 galite padaryti, kad \u0161\u012f hipotetin\u012f pirk\u0117j\u0105 apib\u016bdintum\u0117te \u017emogi\u0161kai. Suteikite jam vard\u0105, pasirinkite pagrindines charakteristikas atitinkan\u010di\u0105 nuotrauk\u0105 ir prad\u0117kime.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u012esivaizduokite, kad bandote sukurti tvari\u0173 b\u0117gimo bateli\u0173 rink\u0105. Konkuruojate su \"Adidas\" ir \"Nike\" did\u017eiosiomis kompanijomis, ta\u010diau esate pradedan\u010dioji \u012fmon\u0117, si\u016blanti itin patogius, individualiai pritaikomus batelius. Prad\u0117jote pardavin\u0117ti profesionaliai sportu besidomintiems vyrams. Dabar pradedate pardavin\u0117ti ma\u017eesnes pajamas gaunantiems vyrams, kurie ma\u017eiau link\u0119 u\u017esiimti intensyvia atletika (save vadina m\u0117g\u0117jais).<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Remdamiesi \u0161iomis paprastomis savyb\u0117mis, atlikite tyrim\u0105 arba per\u017ei\u016br\u0117kite turimus duomenis. Turite nustatyti j\u0173 skaudulius, po\u017ei\u016br\u012f ir psichologinius motyvus. Nors tur\u0117tum\u0117te stengtis gauti kuo daugiau aspekt\u0173 i\u0161 rinkodaros tyrim\u0173 proceso, yra kit\u0173 aspekt\u0173, apie kuriuos tur\u0117site daryti i\u0161vadas ir priimti vertybinius sprendimus.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Gaunate ka\u017ek\u0105 pana\u0161aus \u012f toliau pateikt\u0105 pavyzd\u012f. Tai Jonas:<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-7944\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2021\/08\/Buyer-Persona-Example-700x466.png\" alt=\"Pirk\u0117jo asmenyb\u0117s pavyzdys\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Dabar i\u0161analizuokime pirk\u0117j\u0105.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Pirk\u0117jo personos analiz\u0117<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">I\u0161 to, k\u0105 galime suprasti, Johnas gauna ma\u017eesnes pajamas nei dauguma, kurie paprastai perka firmin\u0119 sportin\u0119 aprang\u0105. Jo dom\u0117jimasis futbolu suteikia mums galim\u0105 ry\u0161io ta\u0161k\u0105, o jo ketinimai b\u0117gioti pirmiausia yra streso mal\u0161inimas, o tai rodo ir emocin\u012f aspekt\u0105. Jam labiausiai r\u016bpi patogumas ir bat\u0173, kurie lengvai nei\u0161sid\u0117v\u0117t\u0173, pirkimas.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Neu\u017etenka atsitiktini\u0173 sp\u0117jim\u0173. Kitas \u017eingsnis - surasti \u0161iuos interesus atitinkan\u010dius duomenis. Pavyzd\u017eiui, tyrimai rodo didel\u0119 remiamos reklamos naud\u0105 ir padid\u0117jus\u012f <a href=\"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/APJML-05-2018-0176\/full\/html\" target=\"_blank\" rel=\"noreferrer noopener\">lojalumas prek\u0117s \u017eenklui per patvirtinimus.<\/a>. B\u016bt\u0173 nepaprastai naudinga gauti futbolininko patvirtinim\u0105 (jei galite sau tai leisti).<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Vien i\u0161 \u0161i\u0173 duomen\u0173 galite \u012fsivaizduoti reklam\u0105, kurioje daugiausia d\u0117mesio skiriama b\u0117gimo bateliams, orientuotiems \u012f futbolo entuziastus. Kampanijoje tur\u0117t\u0173 b\u016bti \u017eadamos ma\u017eesn\u0117s kainos ir ilgaam\u017ei\u0161kumas nenusileid\u017eiant kokybei. Joje taip pat tur\u0117t\u0173 b\u016bti naudojamas emocinis streso ma\u017einimo sportuojant kabliukas.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tai buvo supaprastinta versija, k\u0105 reikia daryti, o tikra pirk\u0117jo asmenyb\u0117 turi daug daugiau duomen\u0173, ta\u010diau tikiuosi, kad vis d\u0117lto tai buvo pamokoma. Vartotoj\u0173 elgsenos modelio sudarymas reikalauja nema\u017eai sp\u0117jim\u0173, ta\u010diau tai gali b\u016bti naudingas u\u017esi\u0117mimas. Tikim\u0117s, kad \u0161is straipsnis pad\u0117jo jums geriau suprasti \u0161i\u0105 unikali\u0105 rinkos analiz\u0117s form\u0105 ir daugyb\u0119 jos privalum\u0173.<\/p>","protected":false},"excerpt":{"rendered":"<p>1 verslo taisykl\u0117: nepakanka teikti geras paslaugas. Taip pat turite u\u017emegzti ry\u0161\u012f su klientu, o pirk\u0117jo asmenyb\u0117 yra vienas geriausi\u0173 b\u016bd\u0173 tai padaryti.<\/p>","protected":false},"author":1,"featured_media":12045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[18,13,14],"tags":[336,338,337],"wl_entity_type":[47,54],"class_list":["post-7900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-client-management","category-online-marketing-en","category-trends","tag-buyer-persona","tag-persona-analysis","tag-target-audience","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Buyer Persona &amp; Customer Outreach Tips for Businesses - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Audience research tools like buyer persona and customer needs analysis provide a wealth of valuable information. Learn how:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/lt\/blog\/2021\/08\/06\/buyer-persona-customer-outreach-tips-for-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Buyer Persona &amp; Customer Outreach Tips for Businesses\" \/>\n<meta property=\"og:description\" content=\"Audience research tools like buyer persona and customer needs analysis provide a wealth of valuable information. Learn how:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promoguy.nl\/lt\/blog\/2021\/08\/06\/buyer-persona-customer-outreach-tips-for-businesses\/\" \/>\n<meta property=\"og:site_name\" content=\"Promoguy Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-06T16:40:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-26T08:55:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2021\/08\/2023-08_PROMOGUY_Buyer-Persona.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"475\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"promoguynl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"promoguynl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minut\u0117s\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2021\\\/08\\\/06\\\/buyer-persona-customer-outreach-tips-for-businesses\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2021\\\/08\\\/06\\\/buyer-persona-customer-outreach-tips-for-businesses\\\/\"},\"author\":{\"name\":\"promoguynl\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/f1e99bd6c6305ded79f1214882575dc7\"},\"headline\":\"Buyer Persona &amp; Customer Outreach Tips for Businesses\",\"datePublished\":\"2021-08-06T16:40:23+00:00\",\"dateModified\":\"2026-03-26T08:55:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2021\\\/08\\\/06\\\/buyer-persona-customer-outreach-tips-for-businesses\\\/\"},\"wordCount\":1437,\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2021\\\/08\\\/06\\\/buyer-persona-customer-outreach-tips-for-businesses\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/2023-08_PROMOGUY_Buyer-Persona.png\",\"keywords\":[\"Buyer Persona\",\"Persona Analysis\",\"target audience\"],\"articleSection\":[\"Client Management\",\"Online Marketing\",\"Trends\"],\"inLanguage\":\"lt-LT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2021\\\/08\\\/06\\\/buyer-persona-customer-outreach-tips-for-businesses\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2021\\\/08\\\/06\\\/buyer-persona-customer-outreach-tips-for-businesses\\\/\",\"name\":\"Buyer Persona &amp; Customer Outreach Tips for Businesses - Promoguy Digital Marketing Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2021\\\/08\\\/06\\\/buyer-persona-customer-outreach-tips-for-businesses\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2021\\\/08\\\/06\\\/buyer-persona-customer-outreach-tips-for-businesses\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/2023-08_PROMOGUY_Buyer-Persona.png\",\"datePublished\":\"2021-08-06T16:40:23+00:00\",\"dateModified\":\"2026-03-26T08:55:41+00:00\",\"description\":\"Audience research tools like buyer persona and customer needs analysis provide a wealth of valuable information. Learn how:\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2021\\\/08\\\/06\\\/buyer-persona-customer-outreach-tips-for-businesses\\\/#breadcrumb\"},\"inLanguage\":\"lt-LT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2021\\\/08\\\/06\\\/buyer-persona-customer-outreach-tips-for-businesses\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"lt-LT\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2021\\\/08\\\/06\\\/buyer-persona-customer-outreach-tips-for-businesses\\\/#primaryimage\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/2023-08_PROMOGUY_Buyer-Persona.png\",\"contentUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/2023-08_PROMOGUY_Buyer-Persona.png\",\"width\":2000,\"height\":475,\"caption\":\"Buyer Persona\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2021\\\/08\\\/06\\\/buyer-persona-customer-outreach-tips-for-businesses\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Buyer Persona &amp; Customer Outreach Tips for Businesses\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\",\"name\":\"Promoguy Digital Marketing Agency\",\"description\":\"Performance Marketing Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"lt-LT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\",\"name\":\"Promoguy Digital Marketing Agency\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"lt-LT\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg\",\"contentUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg\",\"width\":362,\"height\":82,\"caption\":\"Promoguy Digital Marketing Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/f1e99bd6c6305ded79f1214882575dc7\",\"name\":\"promoguynl\",\"sameAs\":[\"https:\\\/\\\/promoguy.nl\"],\"url\":\"https:\\\/\\\/promoguy.nl\\\/lt\\\/blog\\\/author\\\/promoguynl\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Pirk\u0117jo persona ir klient\u0173 pasiekiamumo patarimai \u012fmon\u0117ms - Promoguy Skaitmenin\u0117s rinkodaros agent\u016bra","description":"Auditorijos tyrimo \u012frankiai, tokie kaip pirk\u0117jo asmenyb\u0117s ir klient\u0173 poreiki\u0173 analiz\u0117, suteikia daug vertingos informacijos. Su\u017einokite, kaip:","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/promoguy.nl\/lt\/blog\/2021\/08\/06\/buyer-persona-customer-outreach-tips-for-businesses\/","og_locale":"lt_LT","og_type":"article","og_title":"Buyer Persona &amp; Customer Outreach Tips for Businesses","og_description":"Audience research tools like buyer persona and customer needs analysis provide a wealth of valuable information. Learn how:","og_url":"https:\/\/promoguy.nl\/lt\/blog\/2021\/08\/06\/buyer-persona-customer-outreach-tips-for-businesses\/","og_site_name":"Promoguy Digital Marketing Agency","article_published_time":"2021-08-06T16:40:23+00:00","article_modified_time":"2026-03-26T08:55:41+00:00","og_image":[{"width":2000,"height":475,"url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2021\/08\/2023-08_PROMOGUY_Buyer-Persona.png","type":"image\/png"}],"author":"promoguynl","twitter_card":"summary_large_image","twitter_misc":{"Written by":"promoguynl","Est. reading time":"7 minut\u0117s"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/promoguy.nl\/blog\/2021\/08\/06\/buyer-persona-customer-outreach-tips-for-businesses\/#article","isPartOf":{"@id":"https:\/\/promoguy.nl\/blog\/2021\/08\/06\/buyer-persona-customer-outreach-tips-for-businesses\/"},"author":{"name":"promoguynl","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/person\/f1e99bd6c6305ded79f1214882575dc7"},"headline":"Buyer Persona &amp; Customer Outreach Tips for Businesses","datePublished":"2021-08-06T16:40:23+00:00","dateModified":"2026-03-26T08:55:41+00:00","mainEntityOfPage":{"@id":"https:\/\/promoguy.nl\/blog\/2021\/08\/06\/buyer-persona-customer-outreach-tips-for-businesses\/"},"wordCount":1437,"publisher":{"@id":"https:\/\/promoguy.nl\/pt\/#organization"},"image":{"@id":"https:\/\/promoguy.nl\/blog\/2021\/08\/06\/buyer-persona-customer-outreach-tips-for-businesses\/#primaryimage"},"thumbnailUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2021\/08\/2023-08_PROMOGUY_Buyer-Persona.png","keywords":["Buyer Persona","Persona Analysis","target audience"],"articleSection":["Client Management","Online Marketing","Trends"],"inLanguage":"lt-LT"},{"@type":"WebPage","@id":"https:\/\/promoguy.nl\/blog\/2021\/08\/06\/buyer-persona-customer-outreach-tips-for-businesses\/","url":"https:\/\/promoguy.nl\/blog\/2021\/08\/06\/buyer-persona-customer-outreach-tips-for-businesses\/","name":"Pirk\u0117jo persona ir klient\u0173 pasiekiamumo patarimai \u012fmon\u0117ms - Promoguy Skaitmenin\u0117s rinkodaros agent\u016bra","isPartOf":{"@id":"https:\/\/promoguy.nl\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/promoguy.nl\/blog\/2021\/08\/06\/buyer-persona-customer-outreach-tips-for-businesses\/#primaryimage"},"image":{"@id":"https:\/\/promoguy.nl\/blog\/2021\/08\/06\/buyer-persona-customer-outreach-tips-for-businesses\/#primaryimage"},"thumbnailUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2021\/08\/2023-08_PROMOGUY_Buyer-Persona.png","datePublished":"2021-08-06T16:40:23+00:00","dateModified":"2026-03-26T08:55:41+00:00","description":"Auditorijos tyrimo \u012frankiai, tokie kaip pirk\u0117jo asmenyb\u0117s ir klient\u0173 poreiki\u0173 analiz\u0117, suteikia daug vertingos informacijos. Su\u017einokite, kaip:","breadcrumb":{"@id":"https:\/\/promoguy.nl\/blog\/2021\/08\/06\/buyer-persona-customer-outreach-tips-for-businesses\/#breadcrumb"},"inLanguage":"lt-LT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/promoguy.nl\/blog\/2021\/08\/06\/buyer-persona-customer-outreach-tips-for-businesses\/"]}]},{"@type":"ImageObject","inLanguage":"lt-LT","@id":"https:\/\/promoguy.nl\/blog\/2021\/08\/06\/buyer-persona-customer-outreach-tips-for-businesses\/#primaryimage","url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2021\/08\/2023-08_PROMOGUY_Buyer-Persona.png","contentUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2021\/08\/2023-08_PROMOGUY_Buyer-Persona.png","width":2000,"height":475,"caption":"Buyer Persona"},{"@type":"BreadcrumbList","@id":"https:\/\/promoguy.nl\/blog\/2021\/08\/06\/buyer-persona-customer-outreach-tips-for-businesses\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/promoguy.nl\/pt\/"},{"@type":"ListItem","position":2,"name":"Buyer Persona &amp; Customer Outreach Tips for Businesses"}]},{"@type":"WebSite","@id":"https:\/\/promoguy.nl\/pt\/#website","url":"https:\/\/promoguy.nl\/pt\/","name":"Skaitmenin\u0117s rinkodaros agent\u016bra Promoguy","description":"Veiklos rinkodaros agent\u016bra","publisher":{"@id":"https:\/\/promoguy.nl\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/promoguy.nl\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"lt-LT"},{"@type":"Organization","@id":"https:\/\/promoguy.nl\/pt\/#organization","name":"Skaitmenin\u0117s rinkodaros agent\u016bra Promoguy","url":"https:\/\/promoguy.nl\/pt\/","logo":{"@type":"ImageObject","inLanguage":"lt-LT","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/06\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg","contentUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/06\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg","width":362,"height":82,"caption":"Promoguy Digital Marketing Agency"},"image":{"@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/person\/f1e99bd6c6305ded79f1214882575dc7","name":"promoguynl","sameAs":["https:\/\/promoguy.nl"],"url":"https:\/\/promoguy.nl\/lt\/blog\/author\/promoguynl\/"}]}},"_wl_alt_label":[],"wl:entity_url":"https:\/\/data.wordlift.io\/wl1503668\/post\/buyer-persona-customer-outreach-tips-for-businesses","_links":{"self":[{"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/posts\/7900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/comments?post=7900"}],"version-history":[{"count":4,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/posts\/7900\/revisions"}],"predecessor-version":[{"id":19640,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/posts\/7900\/revisions\/19640"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/media\/12045"}],"wp:attachment":[{"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/media?parent=7900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/categories?post=7900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/tags?post=7900"},{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/wl_entity_type?post=7900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}