{"id":8016,"date":"2021-08-16T13:30:12","date_gmt":"2021-08-16T13:30:12","guid":{"rendered":"https:\/\/promoguy.nl\/content-strategy-planning-for-small-businesses\/"},"modified":"2025-04-05T15:07:26","modified_gmt":"2025-04-05T15:07:26","slug":"content-strategy-planning-for-small-businesses","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2021\/08\/16\/content-strategy-planning-for-small-businesses\/","title":{"rendered":"Turinio strategijos planavimas ma\u017eoms \u012fmon\u0117ms"},"content":{"rendered":"

Internetin\u0117s rinkodaros turinio strategija - tai platus vandenynas su daugybe galimybi\u0173. Daugelis turinio rinkodaros vadov\u0173 gali jaustis prisl\u0117gti \u0161i\u0173 did\u017eiul\u0119 na\u0161t\u0105 u\u017eiman\u010di\u0173 pareig\u0173, netur\u0117dami tinkamos darbo eigos. \u0160iame straipsnyje bus nagrin\u0117jama procesas<\/a> i\u0161ankstinio turinio planavimo ir strateginio planavimo savo ma\u017eajai \u012fmonei (arba kitai \u012fmonei, jei dirbate laisvai samdomu darbuotoju arba rinkodaros \u012fmon\u0117je).<\/p>\r\n\r\n\r\n\r\n

Tikim\u0117s, kad \u0161ioje trumpoje med\u017eiagoje aptarsime laipsni\u0161k\u0105 proces\u0105, kuris pad\u0117s jums suformuluoti gerai parengtas turinio strategijas, \u012fvertinti j\u0173 veiksmingum\u0105 ir planuoti ateit\u012f. Nors \u0161iame straipsnyje bus kalbama apie tam tikras priemones ir programos<\/a>, m\u016bs\u0173 straipsnis apie \u012frankiai ir patarimai<\/a> yra daug daugiau. B\u016btinai perskaitykite \u0161\u012f straipsn\u012f, jei ie\u0161kote veiklos \u012franki\u0173, nes \u0161is straipsnis skirtas valdymui ir planavimui.<\/p>\r\n\r\n\r\n\r\n

Turinio strategija yra plati tema, tod\u0117l \u0161iame straipsnyje bus siekiama paai\u0161kinti planavimo etap\u0105. Jame nebus aptariama, kaip formuluoti turin\u012f, ta\u010diau paai\u0161kinama, kaip nustatyti tikslus prie\u0161 pradedant kurti turin\u012f. \u0160ias toliau pateiktas smulkmenas tur\u0117t\u0173 \u017einoti bet kuris turinio valdytojas.<\/p>\r\n\r\n\r\n\r\n

Kas yra turinio strategijos planavimas?<\/h2>\r\n\r\n\r\n\r\n

\u0160iais laikais turinio strategija yra \u0161iek tiek miglota, visk\u0105 apimanti s\u0105voka. \u0160is \u017eodis gali reik\u0161ti pernelyg daug dalyk\u0173, net banaliai. Trumpas, bet naudingas apibr\u0117\u017eimas, kuriuo \u010dia vadovausim\u0117s, yra toks: \"tiksl\u0173 nustatymas ir rasti<\/a> tinkamas turinys jiems pasiekti\".<\/p>\r\n\r\n\r\n\r\n

Turinio kategorijoms gali b\u016bti priskiriama viskas - nuo tinklara\u0161\u010di\u0173 iki vaizdo \u012fra\u0161\u0173 ir socialin\u0117s \u017einiasklaidos prane\u0161im\u0173. Turinys yra plati sritis, tod\u0117l daugeliu atvej\u0173, norint sukurti nuosekli\u0105 rinkodaros strategij\u0105, reikia \u012fvairi\u0173 \u017einiasklaidos priemoni\u0173 ir kanal\u0173. \u0160tai kod\u0117l vadovams da\u017enai reikia \u017einoti, ko jie siekia, prie\u0161 priimant sprendim\u0105 d\u0117l \u017einiasklaidos platformos tipo ir turinio.<\/p>\r\n\r\n\r\n\r\n

Dauguma \u012fmoni\u0173 susiduria su problema, nes ne\u017eino, kaip suderinti \u017einiasklaidos priemones su savo tikslais. Tod\u0117l b\u016btina turinio strategija su apibr\u0117\u017etais rodikliais.<\/p>\r\n\r\n\r\n\r\n

Svetain\u0117s ir rinkodaros turinio tiksl\u0173 nustatymas<\/h2>\r\n\r\n\r\n
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\"Turinio<\/figure>\r\n<\/div>\r\n\r\n\r\n

Geriausias b\u016bdas nustatyti tikslus ir juos \u012fvertinti - nuo pat prad\u017ei\u0173 juos pagr\u012fsti rodikliais. Naudojant tam tikr\u0105 veiklos mat\u0105, patogu steb\u0117ti pa\u017eang\u0105, nustatyti, kokio turinio jums reikia ir kokiai terpei \/ kanalui jis geriausiai tinka.<\/p>\r\n\r\n\r\n\r\n

    \r\n
  1. Nuspr\u0119skite, koks yra j\u016bs\u0173 pagrindinis tikslas<\/li>\r\n\r\n\r\n\r\n
  2. Pasirinkite metrik\u0105, kuri pad\u0117s jums tai \u012fvertinti.<\/li>\r\n\r\n\r\n\r\n
  3. Nustatykite tam tikrus tikslus, kuriuos norite pasiekti<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

    Pateikiame kelet\u0105 rodikli\u0173, kuriuos galite naudoti, ir kelet\u0105 nauding\u0173 turinio rinkodaros patarim\u0173, k\u0105 jie pagerina.<\/p>\r\n\r\n\r\n\r\n

    \u012esitraukimo rodikliai<\/h3>\r\n\r\n\r\n\r\n

    Internetin\u0117s \u017einiasklaidos informavimo veiksmingumas paprastai matuojamas turinio \u012ftraukimu. Tai papras\u010diausias b\u016bdas, jei j\u016bs\u0173 galutinis tikslas - pasiekti, kad j\u016bs\u0173 prek\u0117s \u017eenklas sulaukt\u0173 daugiau \u017ei\u016brov\u0173 d\u0117mesio. Taikydami tokius metodus kaip A\/B testavimas arba toki\u0105 programin\u0119 \u012frang\u0105 kaip \"Facebook\" ir \"Google Pixel\", galite labai tikslingai steb\u0117ti \u017ei\u016brov\u0173 auditorij\u0105.<\/p>\r\n\r\n\r\n\r\n

    Pana\u0161iai yra daug SEO papildiniai (pvz., \"Yoast\")<\/a> kurie veikia su turinio valdymo sistemomis, pvz. WordPress<\/a>. Ra\u0161ydami galite optimizuoti turin\u012f, kad jis b\u016bt\u0173 labiau \u012ftraukiamas, taip pat pateikti patarim\u0173 ir pagerinti skaitomum\u0105.<\/p>\r\n\r\n\r\n\r\n

    \u0160ie rodikliai gali apimti lankytojus, unikalius lankytojus, gr\u012f\u017etan\u010dius lankytojus, organin\u0119 paie\u0161k\u0105 ir neorganin\u0119 paie\u0161k\u0105. Didelis lankytoj\u0173 skai\u010dius naudingas, jei siekiate tik atskleisti informacij\u0105. Ta\u010diau jei norite \u012fvertinti augim\u0105 naujose rinkose arba tai, ar j\u016bs\u0173 reklamos i\u0161laidos didina j\u016bs\u0173 auditorija<\/a>, nor\u0117site atkreipti d\u0117mes\u012f \u012f naujus lankytojus, lyginant su \u012fsp\u016bd\u017eiais, konversijos<\/a>ir skelbimo CTR.<\/p>\r\n\r\n\r\n\r\n

    \u012esitraukim\u0105 galite pagerinti tikrindami atmetimo rodiklius, t. y. nustatydami, kur \u017emon\u0117s palieka svetain\u0119, ir pritaikydami juos taip, kad b\u016bt\u0173 pasiektas maksimalus efektas. Turinio audito \u012frankiai, pvz. SEMrush<\/a> gali b\u016bti labai naudingas. Jei norite gauti reik\u0161mingiausius \u012fsitraukimo rodiklius, kuo labiau suma\u017einkite atmetimo rodiklius ir padidinkite \u017emoni\u0173 buvimo puslapyje trukm\u0119.<\/p>\r\n\r\n\r\n\r\n

    Organin\u0117 paie\u0161ka<\/h3>\r\n\r\n\r\n\r\n

    Organin\u0117 paie\u0161ka nusipelno atskiros kategorijos, nes tai yra \u012fsitraukimo r\u016b\u0161is, kuri gali b\u016bti naudinga \u012fvairiais b\u016bdais. Tokios paie\u0161kos padeda \u017emon\u0117ms kur kas lengviau rasti j\u016bs\u0173 versl\u0105, kai jie ie\u0161ko tam tikr\u0173 rakta\u017eod\u017ei\u0173. Jai reikia daugiau planavimo nei pinig\u0173 (skirtingai nuo neorganini\u0173 metod\u0173, pavyzd\u017eiui, reklamos). Geras SEO (nuo 750 EUR)<\/a> turinio strategija tur\u0117t\u0173 apimti straipsnius, tinklalapius, vaizdus ir vaizdo \u012fra\u0161us.<\/p>\r\n\r\n\r\n\r\n

    Organinei paie\u0161kai pagerinti reikia nustatyti raktinius \u017eod\u017eius, sukurti tinkamas schemas ir u\u017esiregistruoti i\u0161orin\u0117se platformose. Tokios platformos, kaip socialin\u0117s \u017einiasklaidos svetain\u0117s, apskritai yra b\u016btinos, ta\u010diau tur\u0117ti puslapius tokiose verslo svetain\u0117se kaip \"Tripadvisor\" ar \"Sortlist\" taip pat gali b\u016bti puiku. Jos sukuria papildom\u0105 j\u016bs\u0173 vardo lankytoj\u0173 sraut\u0105, kuris ilgainiui gali b\u016bti labai svarbus.<\/p>\r\n\r\n\r\n\r\n

    Dar viena prie\u017eastis, d\u0117l kurios ekologi\u0161ka reklama gali b\u016bti palanki, yra ta, kad ji tikrai naudinga siekiant pagerinti asmeninius apsilankymus j\u016bs\u0173 \u012fmon\u0117je per vietin\u012f SEO. Taip yra d\u0117l to, kad \"Google\" paie\u0161kose pirmenyb\u0117 teikiama fiziniam artumui. Jei asmuo ie\u0161ko netoliese esan\u010dios paslaugos, tai bus vienas i\u0161 pagrindini\u0173 rezultat\u0173. Taip pat aptar\u0117me, kaip tai padeda restoranai, vietos ir rengini\u0173 organizatoriai. <\/a>i\u0161samiau apra\u0161yta ankstesniuose straipsniuose.<\/p>\r\n\r\n\r\n\r\n

    J\u016bs\u0173 \"Google\" mano verslo profilis gali b\u016bti labai naudingas<\/a>, kaip nurod\u0117me ir ankstesniuose prane\u0161imuose. Taip pat b\u016btinai pateikite vis\u0105 reikiam\u0105 informacij\u0105 apie \u017eem\u0117lapius ir reguliariai atnaujinkite prane\u0161imus. Be to, nuorodas \u012f savo verslo viet\u0105 pateikite savo interneto svetain\u0117je ir tre\u010di\u0173j\u0173 \u0161ali\u0173 svetain\u0117se, pavyzd\u017eiui, \"Yelp\".<\/p>\r\n\r\n\r\n\r\n

    Pardavimai arba \u0161vino generavimas<\/h3>\r\n\r\n\r\n\r\n

    Tai susij\u0119 ne tiek su tuo, kok\u012f turin\u012f naudojate, kiek su tuo, kur t\u0105 turin\u012f skelbiate. Tokios svetain\u0117s kaip \"LinkedIn\", \"HubSpot\" ar \"Sortlist\" gali b\u016bti puikios. B2B<\/a> rinkodara.<\/p>\r\n\r\n\r\n\r\n

    Pana\u0161iai ir B2C operacijos gali labai skirtis. Da\u017enai galite nor\u0117ti susieti skelbiam\u0105 turin\u012f su \"Amazon\" arba \"Etsy\" puslapiu. Visa tai daroma tam, kad skaitytojas gr\u012f\u017et\u0173 \u012f parduotuv\u0117s vitrin\u0105.<\/p>\r\n\r\n\r\n\r\n

    Pardavimus ir potencialius klientus gali tekti vertinti pagal vidinius rodiklius. Norint patikrinti, kaip veiksmingai j\u016bs\u0173 kampanija generuoja u\u017eklausas ir realius pardavimus, reikia suprasti investicij\u0173 gr\u0105\u017e\u0105 ir \"apsilankym\u0173 ir konversij\u0173\" santyk\u012f. Galite pad\u0117ti \u0161iame procese tapdami tam tikr\u0173 svetaini\u0173 partneriais arba naudodamiesi tokiomis paslaugomis kaip \"LinkedIn Premium\".<\/p>\r\n\r\n\r\n\r\n

    Temos autoritetas<\/h3>\r\n\r\n\r\n\r\n

    SERP ir oficialios atgalin\u0117s nuorodos \u010dia yra gana svarbios. Jei j\u016bs\u0173 \u012fmon\u0117 n\u0117ra pirmiausia suinteresuota savo turiniu pritraukti daug lankytoj\u0173 ar potenciali\u0173 klient\u0173, bet nori b\u016bti autoritetas savo tema, j\u016bs\u0173 tikslai bus \u0161iek tiek kitokie. Geriausias b\u016bdas tai pagerinti - gauti atgalini\u0173 nuorod\u0173 (\u012f ir i\u0161) autoriteting\u0173 \u0161altini\u0173. Tai, be kita ko, gali b\u016bti oficial\u016bs \u0161altiniai, \u017eurnalai, pripa\u017eintos naujien\u0173 svetain\u0117s ir vyriausybin\u0117s svetain\u0117s.<\/p>\r\n\r\n\r\n\r\n

    \u0160iai priemonei atlikti galb\u016bt nor\u0117site su\u017einoti, kaip sekasi j\u016bs\u0173 organin\u0117s veiklos rezultatai. Kokio auk\u0161to lygio yra j\u016bs\u0173 paie\u0161kos sistemos atsako na\u0161umas? Ar j\u016bs\u0173 straipsniais dalijamasi ir \u012f juos pateikiamos nuorodos? Galite pabandyti pateikti savo straipsnius oficialioms tre\u010diosioms \u0161alims, kad paspartintum\u0117te \u0161\u012f proces\u0105. Taip pat galite papra\u0161yti j\u0173 pateikti atgalines nuorodas, jei \u012f tam tikr\u0105 sen\u0105 turin\u012f pridedate naujos informacijos.<\/p>\r\n\r\n\r\n\r\n

    Kitas b\u016bdas pagerinti \u0161iuos rodiklius ir palengvinti \u012fra\u0161\u0173 paie\u0161k\u0105 - padidinti \u012fra\u0161\u0173 apimt\u012f ir juos \u017eym\u0117ti. Svetaines, kuriose yra daug turinio tam tikra tema, \"Google\" da\u017enai laiko geresniu \u0161altiniu, tod\u0117l jos sulaukia didesnio srauto ir yra labiau tik\u0117tina, kad jos yra autoritetingos. Patariame turin\u012f organizuoti naudojant \u017eymas, straipsnius suskirstyti \u012f turinio temas klasteriai<\/a>ir naudodami tinkamus raktinius \u017eod\u017eius.<\/p>\r\n\r\n\r\n\r\n

    Socialin\u0117s \u017einiasklaidos turinio skelbimo strategija<\/h2>\r\n\r\n\r\n
    \r\n
    \"Turinio<\/figure>\r\n<\/div>\r\n\r\n\r\n

    Kalbant apie socialin\u0119 \u017einiasklaid\u0105, ne tik<\/strong> pagalvokite, kaip sudominti auditorij\u0105. Taip pat turite apsvarstyti, ar kuriamas turinys atitinka medij\u0105. Tai, ko \u017emon\u0117s ie\u0161ko \"Instagram\", labai skiriasi nuo to, ko jie ie\u0161ko \"Facebook\" ir \"Twitter\". Skelbdami tuos pa\u010dius dalykus kiekvienoje platformoje, atliksite neefektyvi\u0105 rinkodaros operacij\u0105.<\/p>\r\n\r\n\r\n\r\n

    \u0160iame skyriuje aptariame prane\u0161imus (\u012fskaitant tviterio \u017einutes ir istorijas). Jei norite nustatyti, kas lemia socialin\u0117s \u017einiasklaidos turinio s\u0117km\u0119, patartina sekti, ar atitinkate platformos standartus, naudotoj\u0173 l\u016bkes\u010dius, turinio kokyb\u0119 ir skelbimo laik\u0105. Yra daugyb\u0117 kit\u0173 veiksni\u0173, ta\u010diau \u0161ie yra pagrindiniai, \u012f kuriuos galite atsi\u017evelgti ir kuriuos galite kontroliuoti.<\/p>\r\n\r\n\r\n\r\n

    Socialin\u0117s \u017einiasklaidos prane\u0161im\u0173 dizainas<\/h3>\r\n\r\n\r\n\r\n

    Bet kokia \"Facebook\" turinio skelbimo strategija skirt\u0173si nuo \"Instagram\". \"Facebook\" galite skelbti daug \u012fvairesn\u0119 \u017einiasklaid\u0105. \"Facebook\" ir \"Twitter\" naudotojai yra link\u0119 skaityti daugiau teksto ir spausti nuorodas \u012f kitus puslapius. Tai kontrastuoja su tuo, kaip veikia \"Instagram\" ir kaip naudotojai tikisi ja naudotis.<\/p>\r\n\r\n\r\n\r\n

    \"Instagram\" yra daug vaizdingesn\u0117, tod\u0117l joje ma\u017eiau teksto ir daugiau lengvai suprantamo vaizdinio turinio. Taip pat b\u016bt\u0173 geriau pritaikyti \"Instagram\" \u012fra\u0161us mobili\u0173j\u0173 program\u0117li\u0173 turinio standartams, nes daug daugiau \u017emoni\u0173 ja naudojasi per mobilieji \u012frenginiai<\/a>. Pana\u0161ios taisykl\u0117s taikomos ir \"TikTok\", ta\u010diau nepamir\u0161kite, kad \"TikTok\" kur kas labiau orientuota \u012f vaizdo \u012fra\u0161us.<\/p>\r\n\r\n\r\n\r\n

    Naudodami interaktyvius socialin\u0117s \u017einiasklaidos prane\u0161imus galite daug labiau i\u0161siskirti. Tai gali b\u016bti apklausos, interaktyvios infografikos, viktorinos ir pan. Turinio k\u016brimo tendencijos rodo, kad interaktyv\u016bs socialin\u0117s \u017einiasklaidos prane\u0161imai skatina daug didesn\u012f \u012fsitraukim\u0105 ir i\u0161siskiria i\u0161 standartinio rinkodaros turinio.<\/p>\r\n\r\n\r\n\r\n

    Visose socialin\u0117s \u017einiasklaidos svetain\u0117se taip pat si\u016blomos mokamos turinio skatinimo paslaugos, kurios yra platformos dalis. \u0160ios paslaugos yra naudingos, ta\u010diau, kaip ir visa kita, k\u0105 darote, \u012fsitikinkite, kad naudojimas atitinka j\u016bs\u0173 tikslus. Kalbant apie \u012fsitraukim\u0105 \u012f socialin\u0119 \u017einiasklaid\u0105, prane\u0161imai gali b\u016bti veiksmingesni, kai jie padidinami, ta\u010diau galb\u016bt nor\u0117tum\u0117te investuoti \u012f didesn\u012f puslapi\u0173 populiarinim\u0105 ir \u012fgyti daugiau atsidavusi\u0173 sek\u0117j\u0173, o ne \u012f straipsni\u0173 ar pavieni\u0173 element\u0173 stumdym\u0105.<\/p>\r\n\r\n\r\n\r\n

    Kalbant apie sek\u0117jus...<\/p>\r\n\r\n\r\n\r\n

    Sek\u0117j\u0173 arba prenumeratori\u0173 skai\u010diaus didinimas<\/h3>\r\n\r\n\r\n
    \r\n
    \"\"<\/figure>\r\n<\/div>\r\n\r\n\r\n

    Pastar\u0105j\u012f de\u0161imtmet\u012f socialin\u0117s \u017einiasklaidos turinio k\u016brimas keit\u0117si, o viena i\u0161 labiausiai paplitusi\u0173 praktik\u0173 - pla\u010diai naudojami raginimai imtis veiksm\u0173 (CTA). CTA dabar pasirodo kiekvieno \"YouTube\"<\/a> vaizdo \u012fra\u0161\u0105 (\"patinka prenumeruoti ir komentuoti\"). Jie taip pat rodomi ne socialin\u0117je \u017einiasklaidoje (pvz., reklaminiuose skydeliuose ar tinklalapiuose, kuriuose yra skyreliai \"sekite mus socialin\u0117je \u017einiasklaidoje\"). Tai geri priminimai, nes prie\u0161ingu atveju, net jei naudotojui patiko j\u016bs\u0173 turinys, jis gali pamir\u0161ti j\u012f pam\u0117gti arba bendrinti.<\/p>\r\n\r\n\r\n\r\n

    Be CTA, galite susieti kitas paskyras arba prisijungti prie svarbi\u0173 pokalbi\u0173. Nuolatinis turinys yra geriausia bet kurio puslapio augimo priemon\u0117, ta\u010diau turinys taip pat turi rasti b\u016bd\u0173, kaip prasiskverbti \u012f \u017emoni\u0173 interesus ar virusines tendencijas. TVS kalendorius gali pad\u0117ti i\u0161laikyti nuoseklum\u0105, ta\u010diau grie\u017etas publikavimo grafikas gali reik\u0161ti, kad praleisite naujausias tendencijas d\u0117l to, kad laikysit\u0117s prane\u0161im\u0173 eili\u0161kumo.<\/p>\r\n\r\n\r\n\r\n

    Planuokite pagal \u012fvykius ir ruo\u0161kite turin\u012f, kad gal\u0117tum\u0117te jais pasinaudoti. Jei yra tikimyb\u0117, kad kas nors sulauks srauto internete, dalyvaukite \u0161iomis progomis ir skatinkite savo socialin\u0119 \u017einiasklaid\u0105. Ne visada galite sukurti tendencijas, ta\u010diau kai kurie modeliai yra cikli\u0161ki. Kal\u0117dos, Helovinas ir t. t. gali b\u016bti puikus metas gauti sek\u0117j\u0173 su pasi\u016blymais ir pasi\u016blymais prane\u0161imuose arba tiesiog paprastu susijusiu prek\u0117s \u017eenklo turiniu.<\/p>\r\n\r\n\r\n\r\n

    Turinio platinimo kanal\u0173 strategija<\/h3>\r\n\r\n\r\n\r\n

    Gera turinio platinimo strategija gali pad\u0117ti greitai i\u0161stumti j\u016bs\u0173 straipsnius ar prane\u0161imus. Tam reikia rasti tinkam\u0105 \u017dymos<\/a> ir raktinius \u017eod\u017eius, sud\u0117liokite \u012fra\u0161us ir skelbkite juos efektyviausi\u0105 valand\u0105. Jei tai atrodo sud\u0117tinga, nesijaudinkite: yra program\u0117li\u0173 ir svetaini\u0173, padedan\u010di\u0173 optimizuoti skelbimo laik\u0105 ir rasti geriausius dienos hashtagus.<\/p>\r\n\r\n\r\n\r\n

    Be to, nustatykite savo socialin\u0117s \u017einiasklaidos prane\u0161imus turinio platinimo platformose, pvz., \"Buffer\". Jos padeda i\u0161 anksto suplanuoti turin\u012f, taip pat padeda surinkti svarbius atsiliepimus apie veiklos rodiklius. Bet kuris rinkodaros turinio autorius tur\u0117t\u0173 lankytis metrikose ir priimti jais pagr\u012fstus sprendimus bei korekcijas, o ne aklai skelbti prane\u0161imus \u012f eter\u012f.<\/p>\r\n\r\n\r\n\r\n

    Taip pat, jei j\u016bs\u0173 \u012fmon\u0117 gali sau tai leisti, galite i\u0161nuomoti \u0161ias pareigas turinio rinkodaros paslaug\u0173 teik\u0117jams. Jie gali perimti turinio skelbimo pareigas ir (priklausomai nuo \u012fmon\u0117s) pad\u0117ti atlikti visus turinio k\u016brimo darbus.<\/p>","protected":false},"excerpt":{"rendered":"

    Internetin\u0117s rinkodaros turinio strategija - tai platus vandenynas su daugybe galimybi\u0173. Daugelis turinio rinkodaros vadov\u0173 gali jaustis prisl\u0117gti \u0161i\u0173 did\u017eiul\u0119 na\u0161t\u0105 u\u017eiman\u010di\u0173 pareig\u0173, netur\u0117dami tinkamos darbo eigos. \u0160iame straipsnyje bus nagrin\u0117jamas turinio i\u0161ankstinio planavimo ir strateginio planavimo procesas j\u016bs\u0173 ma\u017eajai \u012fmonei (arba kitai \u012fmonei, jei dirbate laisvai samdomu darbuotoju arba rinkodaros \u012fmon\u0117je).<\/p>","protected":false},"author":1,"featured_media":12047,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,10,15],"tags":[335],"wl_entity_type":[47,54],"class_list":["post-8016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-online-presence","category-seo-en","tag-content-strategy","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"\nContent Strategy Planning For Small Businesses - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Content strategy for online marketing is a wide ocean with many possibilities. 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