{"id":8146,"date":"2021-09-24T12:02:12","date_gmt":"2021-09-24T12:02:12","guid":{"rendered":"https:\/\/promoguy.nl\/digital-marketing-case-studies-for-driving-engagement\/"},"modified":"2025-04-05T15:06:59","modified_gmt":"2025-04-05T15:06:59","slug":"digital-marketing-case-studies-for-driving-engagement","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2021\/09\/24\/digital-marketing-case-studies-for-driving-engagement\/","title":{"rendered":"Skaitmenin\u0117s rinkodaros pavyzd\u017ei\u0173 studijos, kaip skatinti \u012fsitraukim\u0105"},"content":{"rendered":"<p class=\"wp-block-paragraph\">S\u0117kmingai <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/online\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/online\" >internete<\/a> reklamos ir rinkodaros veikla tapo pagrindiniu daugelio preki\u0173 \u017eenkl\u0173 garb\u0117s \u017eenklu. I\u0161 \u0161i\u0173 pastang\u0173 galima pasimokyti daugyb\u0117s dalyk\u0173 - nuo dideli\u0173 korporacij\u0173, toki\u0173 kaip \"Pepsi\", iki ma\u017eesni\u0173 pradedan\u010di\u0173j\u0173 \u012fmoni\u0173. \u0160iame straipsnyje ap\u017evelgsime kelis svarbiausius skaitmenin\u0117s rinkodaros atvejus, kurie parodo, kaip tai daroma.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160ie skaitmenin\u0117s rinkodaros atvejai iliustruoja daugyb\u0119 \u0161iuolaikin\u0117s skaitmenin\u0117s turinio strategijos element\u0173. Nuo ilgalaikio turinio planavimo iki veiksmingos klient\u0173 \u012ftraukimo strategijos ir s\u0117kming\u0173 internetini\u0173 rinkos tyrim\u0173 - yra \u012fvairi\u0173 sri\u010di\u0173, i\u0161 kuri\u0173 galima pasimokyti.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">\"Pepsi\" skaitmenin\u0117s rinkodaros atvejis<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-8159\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2021\/09\/pepsi-5583105_1280-700x495.jpg\" alt=\"&quot;Pepsi&quot; skaitmenin\u0117s rinkodaros atvejis\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Visame pasaulyje \u017einomas maisto produkt\u0173 ir g\u0117rim\u0173 gamintojas \"PepsiCo\" visada buvo prisitaikanti skaitmenin\u0117s rinkodaros fran\u0161iz\u0117. \"Pepsi\" rinkos tyrimai visada yra auk\u0161\u010diausio lygio, o tai ypa\u010d svarbu, kai did\u017eiausias konkurentas yra \"Coca-Cola\". \u0160iuo atveju nagrin\u0117jama j\u0173 skaitmenin\u0117s informacijos sklaidos strategija pandemijos metu.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kaip ir kiekvienas kitas verslas, \"PepsiCo\" prisitaik\u0117 prie kintan\u010di\u0173 \"Covid\" bang\u0173. Laimei, bendrov\u0117 jau skyr\u0117 daugiau i\u0161tekli\u0173 savo internetin\u0117s rinkodaros pastangoms. Kartu jie siek\u0117 dominuoti <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/streaming\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/streaming\" >transliacijos<\/a> per produkt\u0173 rodym\u0105, pasitelkiant tokias bendroves kaip \"Mirriad\".<\/p>\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p class=\"wp-block-paragraph\">\u201c<em><a href=\"https:\/\/www.marketingdive.com\/news\/pepsico-speeds-up-shift-toward-streaming-digital-as-holidays-loom\/586733\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pasteb\u0117jome, kad investicijos i\u0161 tradicini\u0173 linijini\u0173 platform\u0173 spar\u010diai pereina \u012f srautines transliacijas ir skaitmenines platformas.<\/a>,<\/em>\u201c<\/p>\r\n<cite>Kate Brady, \"PepsiCo\" \u017einiasklaidos naujovi\u0173 ir partneryst\u0117s vystymo vadov\u0117.<\/cite><\/blockquote>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u012emon\u0117 savo d\u0117mes\u012f reklamai kartu su transliacijomis papildo nauja skaitmeninio platinimo strategija. \u012emon\u0117 suk\u016br\u0117 2 tiesioginio vartotoj\u0173 aptarnavimo svetaines, kuriose pateikia plat\u0173 savo produkt\u0173 asortiment\u0105. \u0160i sinergija leido j\u0173 gryniesiems pardavimams 2020 m. tre\u010di\u0105j\u012f ketvirt\u012f i\u0161augti 5,3% (nema\u017eas pasiekimas pandemijos metu).<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Pagrindin\u0117 i\u0161vada<\/strong>: skaitmenin\u0117 rinkodara ir skaitmeninis platinimas per didelius sukr\u0117timus \u017eengia koja kojon. Prieigos prie ma\u017emeninink\u0173 tr\u016bkumas gali virsti i\u0161 prievol\u0117s nauju verslo modeliu. Rinkos segmentavimo strategijai \"Pepsi\" taip pat naudingas tiesioginis pardavimas be konkurent\u0173.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">\"Volkswagen\" rinkodaros kampanijos personalizavimas<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-8160\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2021\/09\/1920_01-vw-logo-795576-700x394.jpeg\" alt=\"&quot;Volkswagen&quot; skaitmenin\u0117 rinkodara\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Automobili\u0173 skaitmenin\u0117 rinkodara gali b\u016bti sud\u0117tinga <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/industry\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/industry\" >pramon\u0117<\/a> \u012ftr\u016bkti. Automobiliai - tai prek\u0117, kuriai reikia daug tyrim\u0173 ir kuri\u0105 vartotojas turi gerai apsvarstyti. Tai rei\u0161kia, kad kliento jud\u0117jimas pardavimo piltuv\u0117liu gali b\u016bti brangus ir sunkus. <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/process\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/process\" >procesas<\/a>. Be to, masin\u0117 skaitmenin\u0117 rinkodara daugeliui pirk\u0117j\u0173 gali atrodyti pernelyg beasmen\u0117.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">D\u0117l \u0161i\u0173 i\u0161\u0161\u016bki\u0173 \"Volkswagen\" rinkodaros <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/objectives\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/objectives\" >tikslai<\/a> reik\u0117jo kapitalinio remonto. 2019 m. bendrov\u0117 atliko kelet\u0105 proting\u0173 pakeitim\u0173, kurie atv\u0117r\u0117 keli\u0105 dr\u0105siam naujam po\u017ei\u016briui \u012f reklam\u0105. Jie atsisak\u0117 tarpini\u0173 rinkodaros agent\u016br\u0173, \u012fskaitant <a href=\"https:\/\/grabarzundpartner.de\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Grabarz &amp; Partner<\/a>. Beveik du de\u0161imtme\u010dius trukusios partneryst\u0117s nutraukimas ir palikimas tik 3 rinkodaros \u012fmoni\u0173 leido sukurti tikslingesn\u0119 strategij\u0105.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tuomet bendrov\u0117 taip pat prad\u0117jo intensyviai vykdyti skaitmenin\u0119 rinkodar\u0105 ir vykdyti pasaulines kampanijas. Nors kampanijos bus pasaulin\u0117s, jomis siekiama labiau individualizuoto po\u017ei\u016brio. Jie padidino rinkos ir vartotoj\u0173 duomen\u0173 kiek\u012f, kartu diegdami naujas skaitmenines priemones ir dirbtin\u012f intelekt\u0105, kad i\u0161laikyt\u0173 geresn\u0119 bendravimo su klientais strategij\u0105.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u201c<em>D\u0117l naujojo pardavimo modelio ateityje gal\u0117sime tiesiogiai bendrauti su klientais. Anks\u010diau tiesioginiai kontaktai daugiausia priklaus\u0117 nuo pardav\u0117j\u0173<\/em>\", - sak\u0117 VW mark\u0117s rinkodaros vadovas Jochenas Sengpiehlis.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Pagrindin\u0117 i\u0161vada<\/strong>: \"VW\" naudoja asmeni\u0161kai pritaikyt\u0105 interneto format\u0105 ir pasaulin\u012f mast\u0105, kad sukurt\u0173 masin\u0117s rinkodaros kampanij\u0105, kurioje d\u0117mesys sutelkiamas \u012f atskirus automobili\u0173 pirk\u0117jus.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">\"Omoda\" u\u017esakom\u0173j\u0173 paslaug\u0173 planas<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-8161\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2021\/09\/Omoda_Logo-700x700.jpg\" alt=\"&quot;Omoda Outsourcing&quot; atvejis\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kitas skaitmenin\u0117s rinkodaros atvejis rodo, kad kartais tiesiogin\u0117s kontrol\u0117s atsisakymas ilgainiui yra naudingas. Oland\u0173 avalyn\u0117s ma\u017emenininkei \"Omoda\" reik\u0117jo i\u0161 naujo pertvarkyti savo po\u017ei\u016br\u012f \u012f reklam\u0105 internete. \u012emonei augant, jai sunkiai sek\u0117si i\u0161laikyti 300 kampanij\u0173 temp\u0105. Tod\u0117l jie bendradarbiavo su \"Dept.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Rinkodaros agent\u016bra \"Dept\" pad\u0117jo \u012fmonei steb\u0117ti jos automatizavim\u0105. Dabar \"Omoda\" sulauk\u0117 atlygio - j\u0173 paie\u0161kos reklamos visuotin\u0117s konversijos rodikliai padid\u0117jo 30%. Be to, \u012fmon\u0117s darbuotojai 20% ma\u017eiau laiko skyr\u0117 rankin\u0117ms u\u017eduotims atlikti ir gal\u0117jo \u0161ias pareigas i\u0161pl\u0117sti tarptautiniu mastu.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Bendrov\u0117 pad\u0117jo jiems rinkti pirmosios \u0161alies duomenis, kad gal\u0117t\u0173 patobulinti savo klient\u0173 \u012ftraukimo model\u012f. Tur\u0117dami i\u0161orin\u012f skaitmenin\u0117s rinkodaros kampanij\u0173 specialist\u0105, jie taip pat nebetur\u0117jo pl\u0117sti savo komandos.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Pagrindin\u0117 i\u0161vada<\/strong>: Nors kontrol\u0117s praradimas gali atrodyti bauginantis, jis turi savo privalum\u0173.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">\"TopShop\" prek\u0117s \u017eenklo pozicionavimo atvejo analiz\u0117<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-8162\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2021\/09\/5148779949_e59757568b_b-700x525.jpg\" alt=\"&quot;TopShop&quot; gatv\u0117s vaizdas\" width=\"587\" height=\"440\" \/>\r\n<figcaption class=\"wp-element-caption\">Paveiksl\u0117lio autoryst\u0117 priklauso \"Flickr\" vartotojui <a href=\"https:\/\/www.flickr.com\/photos\/71256895@N00\/\" target=\"_blank\" rel=\"noreferrer noopener\">Carol<\/a><\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kitame prek\u0117s \u017eenklo atvejo tyrime pabr\u0117\u017eiama turinio valdymo strategijos svarba. Londono mados savait\u0117 yra <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/competitive\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/competitive\" >konkurencinga<\/a> renginys, kuriame visi kiti prek\u0117s \u017eenklai pristato savo geriausius rezultatus. Nors galimyb\u0117 b\u016bti matomam yra did\u017eiul\u0117, ta\u010diau reikia prasibrauti pro daugyb\u0119 triuk\u0161mo.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Naujovi\u0161ka \"TopShop\" id\u0117ja, kaip i\u0161siskirti i\u0161 minios, kilo d\u0117l itin svarbios partneryst\u0117s su \"Google+\". Sandoris suteik\u0117 gerb\u0117jams:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Galimyb\u0117 patekti \u012f u\u017ekulisius ir transliuojamos raudonojo kilimo i\u0161kylos\u00a0<\/li>\r\n\r\n\r\n\r\n<li>\"Google\" podiumo nuotrauk\u0173 kabina pavyzdin\u0117je parduotuv\u0117je\u00a0<\/li>\r\n\r\n\r\n\r\n<li>Mados pa\u017ein\u010di\u0173 program\u0117l\u0117<\/li>\r\n\r\n\r\n\r\n<li>\"Google+\" vartotojai gal\u0117jo bendrauti su \"Topshop\" k\u016brybos direktoriumi ir dizaino vadovu\u00a0<\/li>\r\n\r\n\r\n\r\n<li>Geriausi\u0173 modeli\u0173 Caros Delevingne, Jourdan Dunn, Rosie Tapner ir Ashleigh Good turinys<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tarp \u0161i\u0173 funkcij\u0173 buvo ir interaktyvus elementas. Specialioje \"Google+\" kabinoje vartotojai gal\u0117jo pasimatuoti madingus daiktus ir skelbti nuotraukas. Be to, \"Be Part of The Team\" leido \u017ei\u016brovams steb\u0117ti \"TopShop\" b\u016bstin\u0117s u\u017ekulisius.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Rezultatas - 4 milijonai per\u017ei\u016br\u0173 visose platformose. Itin s\u0117kmingas pasirod\u0117 ir raudonojo kilimo susitikimas, kur\u012f tiesiogiai steb\u0117jo 7 500 \u017ei\u016brov\u0173. I\u0161 \"Topshop\" parduotuv\u0117s Oksfordo gatv\u0117je gauta daugiau nei 600 nuotrauk\u0173, o \"Hangout\" program\u0117l\u0117 buvo itin aktyvi. \u017di\u016brovai 11 minu\u010di\u0173 praleido bendraudami su program\u0117le, o 52% i\u0161 j\u0173 ja dalijosi pakartotinai.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Pagrindin\u0117 i\u0161vada<\/strong>: \u0160iame prek\u0117s \u017eenklo ir turinio rinkodaros atvejo tyrime parodoma, kaip prieinamumas gali sustiprinti esamas prek\u0117s \u017eenklo vertybes.\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">\"MyFix\" socialin\u0117s \u017einiasklaidos skaitmenin\u0117s rinkodaros atvejis<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-8163\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2021\/09\/amsterdam-5179370_1920-700x471.jpg\" alt=\"&quot;MyFix&quot; skaitmenin\u0117s rinkodaros atvejis\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Nors Kanados dvira\u010di\u0173 ma\u017emeninink\u0117 \"Myfix Cycle\" nesugeb\u0117jo net u\u017edirbti i\u0161 savo internetin\u0117s reklamos i\u0161laid\u0173, ji buvo tvirtai \u012fsitikinusi, kad viskas veikia. J\u0173 partneryst\u0117 su \"Webrunner Media Group\" leido pasiekti daug efektyvesn\u0119 rinkodaros investicij\u0173 gr\u0105\u017e\u0105. \u0160is socialin\u0117s \u017einiasklaidos atvejo tyrimas iliustruoja <a class=\"wl-entity-page-link\" title=\"GMA tinklas\" href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/communication\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/communication\" >bendravimas<\/a> ir <a href=\"https:\/\/promoguy.nl\/lt\/blog\/how-remarketing-and-retargeting-bring-in-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\">nuorod\u0173 nukreipimas<\/a> skaitmenini\u0173 kampanij\u0173 potencial\u0105.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u012emon\u0117 per\u0117jo prie daug pigesn\u0117s pakartotin\u0117s tikslin\u0117s reklamos kampanijos \"Facebook\" tinkle ir pamat\u0117, kad jos rezultatai smarkiai i\u0161augo. \u0160iuo metu jie, atlikdami kelis paprastus veiksmus, u\u017e kiekvien\u0105 i\u0161leist\u0105 $15 gavo $1:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Pirma, jie dirbo\u00a0<a href=\"https:\/\/www.facebook.com\/business\/help\/952192354843755?id=1205376682832142\">\"Facebook\" pikselis<\/a>\u00a0ir konversij\u0173 steb\u0117jim\u0105 savo <a class=\"wl-entity-page-link\" title=\"jannal ali\" href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/website\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/website\" >svetain\u0117<\/a>.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Toliau svarbiausia buvo segmentuoti auditorij\u0105. Buvo pasirinkti 3 segmentai:\r\n<ul class=\"wp-block-list\">\r\n<li>Lankytojai per pastar\u0105sias 14 dien\u0173.<\/li>\r\n\r\n\r\n\r\n<li>Tada t\u0173 pa\u010di\u0173 lankytoj\u0173 poskyris per pastar\u0105sias 14 dien\u0173 \u012f krep\u0161el\u012f prid\u0117jo produkt\u0105.<\/li>\r\n\r\n\r\n\r\n<li>Pirk\u0117jai i\u0161 \"MyFix\" per pastar\u0105sias 180 dien\u0173.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Naudojant <a href=\"https:\/\/www.facebook.com\/business\/help\/341425252616329?id=2469097953376494\" target=\"_blank\" rel=\"noreferrer noopener\">Pasirinktin\u0117s auditorijos<\/a> parinkt\u012f \"Facebook\", \"Myfix Cycles\" orientavosi \u012f pirmuosius du segmentus. Jie taip pat ne\u012ftrauk\u0117 neseniai \u012fsigijusi\u0173 pirk\u0117j\u0173 (tre\u010dioji kategorija). Kadangi dvira\u010di\u0173 rinkoje retai pasitaiko pakartotini\u0173 pirk\u0117j\u0173, n\u0117ra prasm\u0117s \u0161vaistyti biud\u017eet\u0105, skirt\u0105 jiems.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Kalbant apie reklamos turin\u012f, bendrov\u0117 pabr\u0117\u017e\u0117 nemokam\u0105 pristatym\u0105 ir vizualin\u012f dvira\u010di\u0173 patrauklum\u0105.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Pagrindin\u0117 i\u0161vada<\/strong>: Kaip rodo \u0161is internetin\u0117s rinkodaros strategijos atvejo tyrimas, i\u0161leisti daugiau pinig\u0173 ne visada rei\u0161kia i\u0161mintingai i\u0161leisti pinigus. Paprastos kampanijos, nukreiptos \u012f tinkamus segmentus, gali b\u016bti labai veiksmingos.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Daugiau informacijos,<em> <a href=\"https:\/\/promoguy.nl\/lt\/blog\/kategorija\/case-study\/\">susipa\u017einkite su \"Promoguy\" atvejo tyrimais, atliktais \u012fgyvendinant svarbiausius projektus.<\/a><\/em>.<\/p>","protected":false},"excerpt":{"rendered":"<p>S\u0117kminga reklamin\u0117 ir rinkodaros veikla internete tapo svarbiu daugelio preki\u0173 \u017eenkl\u0173 garb\u0117s \u017eenklu. \u0160tai keletas i\u0161skirtini\u0173 kampanij\u0173 panaudojimo atvej\u0173.<\/p>","protected":false},"author":1,"featured_media":12055,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,10,14],"tags":[326,329,328,327],"wl_entity_type":[47,51],"class_list":["post-8146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-online-presence","category-trends","tag-digital-marketing-case","tag-omoda","tag-pepsi","tag-volkswagen","wl_entity_type-article","wl_entity_type-news-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Digital Marketing Case Studies For Driving Engagement - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"For this article, we&#039;re looking at some major digital marketing cases that show how it&#039;s done right. From Pepsi to Volkswagen and many others\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/lt\/blog\/2021\/09\/24\/digital-marketing-case-studies-for-driving-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing Case Studies For Driving Engagement\" \/>\n<meta property=\"og:description\" content=\"For this article, we&#039;re looking at some major digital marketing cases that show how it&#039;s done right. 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