{"id":8427,"date":"2022-02-08T10:33:09","date_gmt":"2022-02-08T10:33:09","guid":{"rendered":"https:\/\/promoguy.nl\/metaverse-the-future-of-facebook-marketing-vr\/"},"modified":"2025-04-05T14:03:56","modified_gmt":"2025-04-05T14:03:56","slug":"metaverse-the-future-of-facebook-marketing-vr","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2022\/02\/08\/metaverse-the-future-of-facebook-marketing-vr\/","title":{"rendered":"Metaverslas: \"Facebook\" rinkodaros ir VR ateitis"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\"Facebook\" persivadino \"Meta\" ir visi\u0161kai pakeit\u0117 savo did\u017ei\u0105j\u0105 strategij\u0105, tod\u0117l bendrov\u0117 daug d\u0117mesio skiria pa\u017eangioms technologijoms. Atrodo, kad Zuckerbergas ir Co., kaip atnaujint\u0105 \"Facebook\" inovacij\u0173 strategijos dal\u012f, visas savo j\u0117gas sutelkia \u012f virtuali\u0105sias rinkas, papildytosios realyb\u0117s patirt\u012f ir (svarbiausia) \"Metaversl\u0105\".<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160\u012f drasti\u0161k\u0105 pokyt\u012f bendrov\u0117 vykdo d\u0117l daugyb\u0117s prie\u017eas\u010di\u0173. Jiems reikia naujos prad\u017eios - nuo kasmet ma\u017e\u0117jan\u010dio susidom\u0117jimo j\u0173 priz\u0173 platforma iki siaubingos \u017ealos ry\u0161iams su visuomene eros. Netgi kalbama apie tai, kad <a href=\"https:\/\/www.theguardian.com\/technology\/2022\/jan\/12\/lawsuit-aiming-to-break-up-facebook-group-meta-can-go-ahead-us-court-rules\">JAV vyriausyb\u0117 padalijo visas \"Facebook\" patronuojam\u0105sias \u012fmones<\/a> j\u0117ga, tod\u0117l gali prireikti kapitalinio remonto. Ta\u010diau ar \u0161i nauja kryptis tikrai yra tinkamas kelias?<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160iame straipsnyje ap\u017evelgsime, k\u0105 \"Meta\" pasi\u016blys ir k\u0105 tai rei\u0161kia interneto rinkodarai.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"what-is-the-metaverse-facebook-2-0-or-something-else\">Kas yra metaverslas: \"Facebook 2.0\" ar kas nors kita?<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Nors \"Facebook\" jau kur\u012f laik\u0105 domisi naujomis technologijomis (labiausiai \u017einoma, kad 2014 m. \u012fsigijo \"Occulus\"), j\u0173 \u012fgyvendinimas buvo ribotas. Atrodo, kad pereidamas prie \"Metaverslo\", \"Facebook\" visomis j\u0117gomis imasi virtuali\u0173 erdvi\u0173. Planuojama sukurti \u017eaidim\u0173 aik\u0161tel\u0119, kurioje b\u016bt\u0173 galima diegti daugyb\u0119 kibernetini\u0173 naujovi\u0173.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\"Meta\" imasi keli\u0173 technologij\u0173, kurios iki \u0161iol buvo periferijoje (kalbant apie pelningum\u0105). Nors entuziastai mini virtuali\u0105j\u0105 ir papildyt\u0105j\u0105 realyb\u0119 kaip jau s\u0117kmingai veikian\u010dias, <a href=\"https:\/\/www.businessinsider.nl\/reason-virtual-reality-hasnt-taken-off-future-technology-2018-11?international=true&amp;r=US\" target=\"_blank\" rel=\"noreferrer noopener\">yra keletas prie\u017eas\u010di\u0173, d\u0117l kuri\u0173 \u0161i technologija<\/a> vis dar atsilieka. Svarbiausia i\u0161 j\u0173 - \u012fmon\u0117s neinvestuoja \u012f \u0161ias technologijas, tod\u0117l jos vis dar yra k\u016bdikyst\u0117s stadijoje, kai niekas ne\u017eino, kokio po\u017ei\u016brio imtis.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160iuo metu dauguma VR \u017eaidim\u0173 yra brangesni, ta\u010diau vis dar prastesni u\u017e daugum\u0105 kompiuterini\u0173 ir konsolini\u0173 versij\u0173. Be to, d\u0117l menko pritaikymo vartotojams lieka nedaug prie\u017eas\u010di\u0173 investuoti savo laik\u0105 ir pinigus. Taip susidaro ciklas, kai abi rinkos pus\u0117s ma\u017eai domisi ir laukia, kol kas nors atliks pagrindinius darbus.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Bendrov\u0117 \"Meta\" nori b\u016bti pirmoji, kuri imsis didmenin\u0117s prekybos ir sukurs virtual\u0173j\u012f pasaul\u012f, i\u0161stumdama j\u012f u\u017e tradicin\u0117s VR tikslin\u0117s rinkos rib\u0173. Ta\u010diau, atsi\u017evelgiant \u012f i\u0161laidas ir rizik\u0105, gali b\u016bti, kad yra dar vienas veiksnys.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\r\n<div class=\"wp-block-embed__wrapper\">https:\/\/www.youtube.com\/watch?v=Ru2Lc5cq9SI<\/div>\r\n<figcaption>\u0160altinis: \"ABC News<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"why-bother-investing-in-metaverse\">Kod\u0117l verta investuoti \u012f \"Metaverse\"?<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kaip tikriausiai galima \u012fsivaizduoti, \"Meta\" \u0161is gambitas brangiai kainuoja. Tai didel\u0117 prek\u0117s \u017eenklo keitimo strategijos kaina. Daug darbo \u012fd\u0117ta kuriant dar nereg\u0117t\u0105 platform\u0105 nuo pat prad\u017ei\u0173, o ant vir\u0161aus - AR VR kodus. Prakti\u0161kai tai bus brangiai kainuojanti nauja kibernetin\u0117s erdv\u0117s forma, besiribojanti su mums \u017einomu internetu. Ta\u010diau b\u016btent tod\u0117l \"Meta\" stato b\u016btent ant \u0161io arklio.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Nepaisant kilniai skamban\u010di\u0173 bendrov\u0117s sieki\u0173, susijusi\u0173 su unikalia socialine patirtimi, ji yra verslas. \"Facebook\" skai\u010diavimai nukreipti \u012f tai, kaip i\u0161tr\u016bkti i\u0161 esamos kibernetin\u0117s erdv\u0117s, kurioje dominuoja <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/google\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/google\" >\"Google\"<\/a> ir \"Apple\". <a href=\"https:\/\/www.vox.com\/recode\/22799665\/facebook-metaverse-meta-zuckerberg-oculus-vr-ar\" target=\"_blank\" rel=\"noreferrer noopener\">Kai kurie teigia, kad<\/a> kad \"Facebook\" nori tur\u0117ti savo nepriklausom\u0105 \u017eemyn\u0105, nepriklausant\u012f paie\u0161kos sistemoms ir mobiliojo ry\u0161io bendrov\u0117ms. Markas Zuckerbergas \u0161i\u0105 mint\u012f tik patvirtina <a href=\"https:\/\/youtu.be\/Uvufun6xer8?t=106\" target=\"_blank\" rel=\"noreferrer noopener\">Metaverslo demonstracin\u0117 versija<\/a>.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Paprastai tariant, kibernetin\u0117 erdv\u0117 jau yra oligopolizuota, tod\u0117l \"Facebook\" keliauja kitur. Ties\u0105 sakant, \"Meta\" tvirtai parei\u0161k\u0117, kad jiems prireiks kit\u0173 bendrovi\u0173 pagalbos, kad gal\u0117t\u0173 apgyvendinti metaversl\u0105. Tai atviras kvietimas pirkti skaitmenin\u012f nekilnojam\u0105j\u012f turt\u0105 j\u0173 platformoje. \u0160iuo atveju \"Facebook\" informavimo strategija pozicionuoja save pana\u0161iai kaip \"Amazon\": <a class=\"wl-entity-page-link\" title=\"interneto prieglobos paslauga\" href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/hosting\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/hosting\" >talpinimas<\/a> versl\u0105 did\u017eiul\u0117je platformoje, bet su VR nekilnojamojo turto rinkodara.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160i tendencija yra nat\u016bralus \u012fmon\u0117s raidos rezultatas. Gal\u0173 gale, pagalvokite apie <a href=\"https:\/\/promoguy.nl\/lt\/blog\/social-commerce-webshop-tips-trends-for-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">\"Facebook\" prekyviet\u0117 ir rinkodara<\/a> galimybes ir kaip jos prad\u0117jo dominuoti platformoje kaip pardavimo vietos.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"social-technology-innovations-virtual-marketing\">Socialini\u0173 technologij\u0173 naujov\u0117s ir virtualioji rinkodara<\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-8440\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/01\/smartphone-g169f2d060_1920-700x393.jpg\" alt=\"Metaverslo &quot;Facebook&quot; rinkodara\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Nors atrodo, kad metaverslas atsiriboja nuo standartin\u0117s socialin\u0117s \u017einiasklaidos estetikos, jo \u0161aknys vis dar yra. \u012esivaizduokite j\u0105 kaip \"Facebook\", sujungt\u0105 su VR pokalbiais, ir tai bus daug prasmingiau. Tai platforma, kurioje s\u0105veikauja \u012fmon\u0117s, \u017emon\u0117s, bendruomen\u0117s ir reklamuotojai (\u0161\u012f kart\u0105 VR).<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tikroji naujov\u0117 yra masto ir funkcionalumo naujov\u0117, kuriai \u012fgyvendinti reikia milijonini\u0173 investicij\u0173. N\u0117 viena bendrov\u0117 n\u0117ra suk\u016brusi tokio masto VR socialin\u0117s \u017einiasklaidos srityje - vienoje vietoje si\u016blomi prekybos centrai, s\u0105veika ir virtualios realyb\u0117s arkadiniai \u017eaidimai. Kol kas atrodo, kad platforma i\u0161naudos visus esamus VR technologijos privalumus ir sujungs juos su socialine \u017einiasklaida.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kaip matyti i\u0161 \"Metaverse\" demonstracin\u0117s versijos, \"Facebook\" \u012f virtuali\u0105 erdv\u0119 perkelia savo programas, tokias kaip \"Messenger\" ir \"WhatsApp\", taip pat \u017eaidimus, fitneso programas, rengini\u0173 tiesiogin\u0117s transliacijos parinktis ir daug daugiau. Tai j\u0173 galimyb\u0117 integruoti visas dukterines \u012fmones ir technologijas \u012f vien\u0105 viet\u0105.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u017dinoma, tai turi tam tikr\u0173 pasekmi\u0173 prisijungusioms \u012fmon\u0117ms.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"metaverse-business-applications\">Metaverslo verslo programos<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">I\u0161 to, k\u0105 galime suprasti, metaverslo verslo taikymai apima (bet jokiu b\u016bdu neapsiriboja):<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Papildytosios realyb\u0117s drabu\u017ei\u0173 parduotuv\u0117s.<\/li>\r\n<li>gyvi pasirodymai, pavyzd\u017eiui, koncertai ir vakar\u0117liai.<\/li>\r\n<li>Skaitmenin\u0117 reklama.<\/li>\r\n<li>\u017daidimai.<\/li>\r\n<li>Sportas ir fizinis poilsis.<\/li>\r\n<li><a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/remote-work\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/remote-work\" >Nuotolinis darbas<\/a>.<\/li>\r\n<li>Interaktyv\u016bs \"Facebook\" ar \"Instagram\" \u012fra\u0161ai, kurie perkelia naudotojus \u012f \u012fvairias erdves.<\/li>\r\n<li>\u0160vietimo, galerij\u0173 ir muziej\u0173 erdv\u0117s.<\/li>\r\n<li>Filmai ir menas.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"metaverse-vr-marketing-examples-applications\">Metaverslo VR rinkodaros pavyzd\u017eiai ir programos<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u012evairios \u012fmon\u0117s jau bando taikyti metaverslo ir \u012f metaversl\u0105 pana\u0161ias koncepcijas. Garsiausias interaktyvi\u0173 virtuali\u0173 erdvi\u0173 projektas vis dar yra \u017eaidimas \"Second Life\". Kiti tokie projektai taip pat buvo pelningi, ta\u010diau j\u0173 taikymas buvo ribotas. Pastaruoju metu daugelis virtuali\u0173 projekt\u0173 daugiausia prilygo skaitmeninio turto ir NFT pardavimui.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160tai keli geriausi pavyzd\u017eiai:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-8479\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/02\/roblox-700x393.jpg\" alt=\"Gucci Roblox metaverslas\" \/>\r\n<figcaption>\"Roblox\" ir \"Gucci\" paroda<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\"Gucci\" ir \"Roblox\" jau pristat\u0117 virtuali\u0173 daikt\u0173.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\r\n<div class=\"wp-block-embed__wrapper\">https:\/\/youtu.be\/vWltmJKH4rA<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\"Gucci Garden\" - tai virtuali erdv\u0117, kurioje prekiaujama drabu\u017eiais ir kitais daiktais, kuriais dalijosi abu preki\u0173 \u017eenklai.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\"Coca Cola\", nor\u0117dama pasinaudoti virtualia galimybe, prisijung\u0117 prie jos, padedama \"Tafi\" 3D k\u016br\u0117j\u0173. Bendrov\u0117s sureng\u0117 specialaus leidimo virtuali\u0173 NFT \"loot boxes\" aukcion\u0105, kurio metu surinkta daugiau nei $1 mln.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\r\n<div class=\"wp-block-embed__wrapper\">https:\/\/twitter.com\/CocaCola\/status\/1420863666002481155?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1420863666002481155%7Ctwgr%5E%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Fwww.thedrum.com%2Fnews%2F2022%2F01%2F17%2F5-brands-already-boldly-embracing-the-metaverse<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tai taip pat buvo skaitmeninis aukcionas drabu\u017eiams, d\u0117vimiems \"Decentraland\", \u017eaidim\u0173 platformoje, kuri buvo patalpinta \"Decentraland\". <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/ethereum\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/ethereum\" >Ethereum<\/a> blok\u0173 grandin\u0117. Renginio metu buvo var\u017eomasi d\u0117l \u012fvairi\u0173 lootbox'\u0173, kuriuose buvo \u012fvairi\u0173 priz\u0173.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pana\u0161iai ir Louis Vuiton \u012fsitrauk\u0117 \u012f NFT \u017eaidim\u0105 metaversle.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\r\n<div class=\"wp-block-embed__wrapper\">https:\/\/twitter.com\/LouisVuitton\/status\/1425144421914394625?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1425144421914394625%7Ctwgr%5E%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Fwww.thedrum.com%2Fnews%2F2022%2F01%2F17%2F5-brands-already-boldly-embracing-the-metaverse<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"metaverse-marketing-potential\">Metaverslo rinkodaros potencialas<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kalbant apie rinkodar\u0105, nesunku suprasti, kaip skaitmenin\u0117s reklamos vieta gali b\u016bti naudinga. Skirtingai nei tradiciniame prekybos centre, reklama gali b\u016bti pagr\u012fsta naudotoj\u0173 elgsena, pana\u0161iai kaip \"Facebook\" reklama. \u0160ia prasme kiekvieno asmens patirtis metaversle gal\u0117t\u0173 b\u016bti skirtinga ir individualizuota. Taip pat gali atsirasti daug daugiau interaktyvi\u0173 \"Facebook\" \u012fra\u0161\u0173 (ir kit\u0173 \"Facebook\" sk\u0117\u010dio socialin\u0117s \u017einiasklaidos priemoni\u0173) Metaversle, kuriuos \u012fmon\u0117s gal\u0117t\u0173 naudoti.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pana\u0161iai prie programos prisijungia ir tokios \u012fmon\u0117s kaip \"Epic Games\". Tai gali suteikti joms galimyb\u0119 kurti naujus programai skirtus \u017eaidimus arba reklamuoti savo \u017eaidimus su \u012ftraukian\u010diomis priekabomis. \u012esivaizduokite, kad galite vaik\u0161\u010dioti po \u017eaidimo priekab\u0105, o ne \u017ei\u016br\u0117ti j\u0105 2D plok\u0161tumoje.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Galimyb\u0117 kurti \u012fvykius jau dabar suteikia dideli\u0173 reklamos galimybi\u0173. Be to, galima \u012fsivaizduoti, kad daug lengviau \u012ftikinti \u017emones atvykti \u012f rengin\u012f, \u012f kur\u012f jiems nereikia fizi\u0161kai eiti p\u0117s\u010diomis. Muzikant\u0173 album\u0173 pristatymo vakar\u0117liai gal\u0117t\u0173 b\u016bti kur kas labiau \u012ftrauk\u016bs ir lengviau organizuojami naudojant \u0161ias priemones.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Visa tai turi \u012ftakos ir duomen\u0173 rinkimui. Tur\u0117dama tikrus k\u016bno judesi\u0173 duomenis, bendrov\u0117 gali surinkti intymi\u0173 detali\u0173. Tai gali b\u016bti \u012fvair\u016bs duomenys - nuo j\u016bs\u0173 kambario i\u0161planavimo iki tiksli\u0173 j\u016bs\u0173 reakcij\u0173 ir dirgikli\u0173. D\u0117l to \"Facebook\" jau buvo kritikuojamas.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"virtual-reality-marketing-research\">Virtualios realyb\u0117s rinkodaros tyrimai<\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-8438\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/01\/VR-700x467.png\" alt=\"Metaverse VR rinkodara Promoguy\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">VR suteikia technologij\u0173 bendrov\u0117ms nauj\u0173 galimybi\u0173 pl\u0117sti socialin\u0119 \u017einiasklaid\u0105, ypa\u010d kai tradicin\u0117 erdv\u0117 yra prisotinta monopolij\u0173. Beje, tai gali b\u016bti prie\u017eastis, kod\u0117l <a href=\"https:\/\/www.inc.com\/jason-aten\/apple-doesnt-want-anything-to-do-with-facebooks-metaverse-why-thats-very-bad-news-for-mark-zuckerberg.html\">\"Apple\" visi\u0161kai atmet\u0117 \"Metaverse\" koncepcij\u0105<\/a>, siekianti sukurti savo VR sistemas. Ta\u010diau vis dar diskutuojama, ar VR, kaip socialin\u0119 \u017einiasklaid\u0105 griaunanti technologija, yra tinkama.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tyrimai rodo, kad \u0161i technologija <a href=\"https:\/\/uploadvr.com\/7-ways-overcome-vr-motion-sickness\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u017emon\u0117ms vis dar nepatogu<\/a>. Norint, kad \u017emon\u0117s \u012fsitraukt\u0173, reik\u0117s \u012fveikti \u0161i\u0105 kli\u016bt\u012f. Taip pat vis dar reikia daug pinigini\u0173 investicij\u0173 \u012f VR technologijas pradiniame lygmenyje. Ne kiekvienas vartotojas gali i\u0161leisti beveik 1000 doleri\u0173 u\u017e tinkam\u0105 patirt\u012f. Net neskai\u010diuojant to, kad ne\u012fsivaizduojame, kokios technin\u0117s \u012frangos specifikacijos reik\u0117s \"Metaverslui\" ir kaip vidutinis asmeninis kompiuteris su ja susitvarkys.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Viena i\u0161 pagrindini\u0173 kli\u016b\u010di\u0173 - prasta naudotojo patirtis, ta\u010diau to galima tik\u0117tis su bet kuria augan\u010dia technologija. Nepaisant to, \u0161i pramon\u0117 kasmet auga ir kasmet sukuriama vis daugiau taikom\u0173j\u0173 program\u0173. Dar neai\u0161ku, ar tai peraugs \u012f perspektyvi\u0105 vartotoj\u0173 rink\u0105.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"is-the-metaverse-all-hype\">Ar metaverslas yra tik mitas?<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kalbant apie preki\u0173 \u017eenkl\u0173 k\u016brimo ir keitimo strategijas, \u0161i strategija, ko gero, yra viena drasti\u0161kiausi\u0173 istorijoje. Nuo \"Facebook\" VR prane\u0161imo vaizdai ir koncepcijos gylis gerokai pasist\u016bm\u0117jo \u012f priek\u012f. Ta\u010diau jie gali b\u016bti, kad \u012fkando daugiau, nei gali sukramtyti.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Bendrov\u0117 turi ambicing\u0173 plan\u0173, ta\u010diau tokios technologij\u0173 mil\u017ein\u0117s kaip \"Apple\" ir \"Google\" j\u0173 nesilaiko. Ar jie leis naudoti \"Meta\" programas \"Macbook\" ir \"Chrome\" knygose? Kiek potenciali\u0173 klient\u0173 segment\u0173 bus prarasta?<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Taip pat ir VR turi nueiti ilg\u0105 keli\u0105, kad \u012fveikt\u0173 savo dabartin\u0119 reputacij\u0105. Prid\u0117kime prie to ir \"Facebook\" audring\u0105 vie\u0161\u0173j\u0173 ry\u0161i\u0173 istorij\u0105, ir kyla klausimas, ar vien koncepcijos stiprumas gali i\u0161gelb\u0117ti situacij\u0105.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Technologin\u0117s demonstracijos gali b\u016bti viliojan\u010dios, ta\u010diau jos grei\u010diausiai nebus pana\u0161ios \u012f galutin\u012f produkt\u0105. Taip nuolatos nutinka \u017eaidim\u0173 pramon\u0117je, kur treileris b\u016bna \u017eymiai geriau pristatytas. Jei bendrov\u0117 nori i\u0161gelb\u0117ti savo reputacij\u0105, vargu ar nuviliantis paleidimas yra tinkamas b\u016bdas.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tik laikas parodys, ar metaverslas yra svajon\u0117, kurioje verta gyventi. Kol kas atrodo, kad tai - didelis i\u0161\u0161\u016bkis.<\/p>","protected":false},"excerpt":{"rendered":"<p>With Facebook rebranding as Meta and rearranging its grand strategy entirely, the company is banking big on advanced technologies. Zuckerberg and Co. appear to be putting all their chips in virtual markets, augmented reality experiences, and (most importantly) the Metaverse, as a revamped part of Facebook&#8217;s innovation strategy. There are a plethora of reasons the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12943,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,14,16],"tags":[312,309,311,310,308],"wl_entity_type":[47],"class_list":["post-8427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-trends","category-websites","tag-metaverse","tag-social-technology","tag-virtual-reality","tag-vr","tag-what-is-the-metaverse","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Metaverse: The Future of Facebook Marketing &amp; VR - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"In this article, we&#039;ll look at what Facebook&#039;s Metaverse will bring to the table and what it means for marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/lt\/blog\/2022\/02\/08\/metaverse-the-future-of-facebook-marketing-vr\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Metaverse: The Future of Facebook Marketing &amp; 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