{"id":8944,"date":"2022-06-13T08:47:25","date_gmt":"2022-06-13T08:47:25","guid":{"rendered":"https:\/\/promoguy.nl\/social-marketplace-management-positioning\/"},"modified":"2025-04-05T14:32:25","modified_gmt":"2025-04-05T14:32:25","slug":"social-marketplace-management-positioning","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2022\/06\/13\/social-marketplace-management-positioning\/","title":{"rendered":"Socialin\u0117s rinkos valdymas ir pozicionavimas"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Socialin\u0117 \u017einiasklaida daugeliu at\u017evilgi\u0173 yra labai palanki priva\u010diam verslui. Be galimyb\u0117s prekiauti ir reklamuoti, ji gali b\u016bti ir pardavimo portalas. D\u0117l \u0161ios savyb\u0117s atsirado socialin\u0117s rinkos valdymas - visi\u0161kai nauja elektronin\u0117s prekybos \u0161aka.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160iame straipsnyje pateiksime pagrindines \u012f\u017evalgas apie socialin\u0117s rinkos valdym\u0105 ir jos pozicionavim\u0105.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Socialin\u0117s rinkos 101<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Socialin\u0117s prekyviet\u0117s skiriasi nuo kit\u0173 prekyvie\u010di\u0173 tuo, kad jose skatinama prekybinink\u0173 ir j\u0173 klient\u0173 s\u0105veika. Jos palengvina produkt\u0173 atradim\u0105 socialin\u0117je aplinkoje, kurioje pirk\u0117jai gali pasikliauti bendramin\u010di\u0173 tinklo \u012ftaka. Socialin\u0117s funkcijos gali b\u016bti sistemos dalis (\"Facebook Marketplace\") arba jos gali b\u016bti pritaikytos prie kit\u0173 socialin\u0117s \u017einiasklaidos platform\u0173.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Yra daugyb\u0117 platform\u0173, kuriose vartotojai gali pateikti savo prekes pardavimui. Ta\u010diau yra pastebimas skirtumas tarp \"Amazon\" naudojimo prek\u0117ms parduoti ir socialin\u0117s \u017einiasklaidos prekyvie\u010di\u0173 arba platformos, kuri vis\u0173 pirma yra prekyviet\u0117 (bet vis d\u0117lto turi socialini\u0173 funkcij\u0173). Pirmasis \u017eingsnis yra <strong>susipa\u017einti su savo platforma ir jos funkcijomis.<\/strong>.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\"Amazon\" yra <a href=\"https:\/\/promoguy.nl\/lt\/blog\/marketplace-marketing-online-storefront-management-101\/\" target=\"_blank\" rel=\"noreferrer noopener\">e. prekybos platforma<\/a>, o \"Facebook\" yra socialin\u0117s \u017einiasklaidos svetain\u0117, turinti savo funkcij\u0173 turgaviet\u0119. Pirmojoje daugiausia d\u0117mesio skiriama pardavimui, o antrojoje - socialiniam aspektui. Socialin\u0117 prekyviet\u0117 - tai tokia prekyviet\u0117, kuri pirmiausia yra rinka, ta\u010diau skatina galimyb\u0119 bendrauti su tinklu. Tai svarbu prisiminti, kaip tur\u0117t\u0173 veikti j\u016bs\u0173 turinys ir rinkodara.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Socialin\u0117s rinkos turi akivaizd\u017ei\u0173 privalum\u0173, palyginti su tradicine e. prekyba:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Bendruomen\u0117s jausmas<\/strong>: socialin\u0117s rinkos taip pat sukuria priklausymo bendruomenei jausm\u0105, pvz., mados entuziastams skirtos rinkos, leid\u017eian\u010dios pana\u0161i\u0173 interes\u0173 turin\u010dioms naudotoj\u0173 grup\u0117ms rasti vieniems kitus.<\/li>\r\n\r\n\r\n\r\n<li><strong>Atvirumo ekonomika<\/strong>: Pirk\u0117jai ir pardav\u0117jai gamina prekes vieni kitiems, tod\u0117l jie jau\u010diasi labiau pana\u0161\u016bs \u012f kolegas dvipus\u0117je rinkoje.<\/li>\r\n\r\n\r\n\r\n<li><strong>Asmenin\u0117 s\u0105veika<\/strong>: Be to, naudotojai gali u\u017eduoti klausimus ir u\u017emegzti ry\u0161\u012f<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Socialin\u0117s rinkos funkcijos<\/h3>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-8962\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/06\/e-commerce-g9c94f38d2_1280-700x495.png\" alt=\"Socialin\u0117s prekyviet\u0117s funkcijos\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kalbant apie prekyvietes, socialinius <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/functions\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/functions\" >funkcijos<\/a> gali b\u016bti \u012fdiegtos \u0161ios priemon\u0117s:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Prisijungimas prie socialin\u0117s \u017einiasklaidos arba dalijimasis su draugais ar bendramin\u010diais<\/li>\r\n\r\n\r\n\r\n<li>Bendravimas su pardav\u0117ju per tarpusavio prane\u0161imus<\/li>\r\n\r\n\r\n\r\n<li>Da\u017enai plonesn\u0117 riba tarp pardav\u0117j\u0173 ir pirk\u0117j\u0173, o produktus lengviau \u012ftraukti \u012f s\u0105ra\u0161\u0105.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Be \u0161i\u0173 aspekt\u0173, socialin\u0117s rinkos gali b\u016bti gana skirtingos pagal tai, kaip jos veikia. Kai kuriose i\u0161 j\u0173 yra labai lengvai pritaikomi profiliai, vertinimo sistemos, komentar\u0173 skyriai, kontaktin\u0117 informacija ir pan. Viskas priklauso nuo to, kaip stipriai turgaviet\u0117 nori i\u0161naudoti socialin\u012f aspekt\u0105.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.facebook.com\/marketplace\/\" target=\"_blank\" rel=\"noreferrer noopener\">\"Facebook\" prekyviet\u0117<\/a> yra pavyzdys, kaip socialin\u0117 \u017einiasklaida gali b\u016bti labai populiari, nes kiekvienas gali skelbti produktus, palikti <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/reviews\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/reviews\" >atsiliepimai<\/a>ir reklamuoti savo parduotuv\u0119. Kitos parduotuv\u0117s, pavyzd\u017eiui, \"Marktplaats\", gali b\u016bti siauresn\u0117s socialin\u0117s funkcijos at\u017evilgiu, ta\u010diau vis tiek atitinka kriterijus, nes leid\u017eia si\u0173sti prane\u0161imus ir lengvai pasiekti visuomen\u0119.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Socialin\u0117s rinkos yra labai \u012fvairios pagal tai, kokias ni\u0161as jos aptarnauja, tod\u0117l, priklausomai nuo j\u0173 tipo, jos gali tur\u0117ti skirtingas funkcijas.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Kit\u0173 tip\u0173 socialin\u0117s rinkos<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Socialin\u0117s komercijos program\u0117l\u0117s, svetain\u0117s ar prekyviet\u0117s nuolat papildomos naujais tipais. Ta\u010diau yra keletas bendr\u0173 dabartini\u0173 tip\u0173. Visi jie apima sritis, kuriose klientai gali lengvai tapti pardav\u0117jais ir \u012fvairiu mastu keistis paslaugomis.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-table is-style-stripes\">\r\n<table>\r\n<tbody>\r\n<tr>\r\n<td><strong>Kategorija<\/strong><\/td>\r\n<td><strong>Apra\u0161ymas<\/strong><\/td>\r\n<td><strong>Pavyzd\u017eiai<\/strong><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Socialin\u0117 \u017einiasklaida ir \u012ftaking\u0173j\u0173 rinkos<\/strong><\/td>\r\n<td>Vietos, kuriose \u017emon\u0117s gali skelbti produktus socialin\u0117s \u017einiasklaidos platformoje arba susisiekti su \u012ftakingais asmenimis ir pra\u0161yti j\u0173 paslaug\u0173.<\/td>\r\n<td><br \/>\"Instagram\" arba \"Facebook<br \/><br \/>Tiktok turgaviet\u0117<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Nauj\u0173 arba naudot\u0173 preki\u0173 prekyviet\u0117s<\/strong><\/td>\r\n<td>\u0160iose prekyviet\u0117se galima skelbti naudotas prekes ir tiesiogiai susisiekti su pardav\u0117jais, naudojant paskyras (kartais si\u016bloma si\u016blymo galimyb\u0117).<\/td>\r\n<td><br \/>Marktplaats<br \/><br \/>Craigslist<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Mokamos arba dalijimosi rinkos<\/strong><\/td>\r\n<td>Rinka, kurioje kas nors moka u\u017e vis\u0105 prek\u0119 ar paslaug\u0105, bet gali ja dalytis su kitais, pvz., keistis koncert\u0173 bilietais arba keliauti autostopu i\u0161 vienos vietos \u012f kit\u0105.<\/td>\r\n<td><br \/>BlaBlaCar<br \/><br \/>Ticketswap<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>B2B paslaug\u0173 rinka<\/strong><\/td>\r\n<td>Paslaug\u0173 sritis, kurioje paprastai yra daug tarpinink\u0173 ir kurioje \u012fmon\u0117s gali susisiekti viena su kita, susirasti klient\u0173, pristatyti savo ankstesnius darbus ir palikti atsiliepimus viena apie kit\u0105 (da\u017enai ji n\u0117ra vie\u0161a).<\/td>\r\n<td><br \/>Sortlist<br \/><br \/><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Yra ir kit\u0173 tip\u0173 prekyvie\u010di\u0173, pavyzd\u017eiui, \"Patreon\", kurios tikriausiai gal\u0117t\u0173 b\u016bti socialin\u0117s. Ta\u010diau jos neatitiko vis\u0173 nustatyt\u0173 kriterij\u0173, nes daugelyje j\u0173 n\u0117ra galimyb\u0117s palaikyti plataus masto ry\u0161i\u0173 su pardav\u0117jais ar pirk\u0117jais.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Socialin\u0117s prekyviet\u0117s talpinimo strategija<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Nors tokiose platformose kaip \"Facebook\" galima rasti plat\u0173 klient\u0173 rat\u0105, ni\u0161in\u0117s interneto rinkos taip pat turi privalum\u0173. Pavyzd\u017eiui, \u012fmonei, parduodan\u010diai drabu\u017eius ir aksesuarus arba pateikian\u010diai nuorod\u0105 \u012f savo \"Etsy\" parduotuv\u0119, gali labiau pasisekti su \u012f mad\u0105 orientuota platforma. Viskas priklauso nuo vietos.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tokios \"Facebook\" rinkos alternatyvos, kaip \"Marktplaats\", taip pat gali b\u016bti orientuotos \u012f plat\u0173 klient\u0173 rat\u0105, ta\u010diau j\u0173 tikslas yra siauras. \u017dmon\u0117s \u012f toki\u0105 svetain\u0119 ateina pirkti ir prekiauti su bendramin\u010diais, o socialin\u0117s \u017einiasklaidos svetain\u0117 vis\u0173 pirma skirta socialinei \u017einiasklaidai. Tod\u0117l reklamos konversijos rodikliai paprastai b\u016bna kur kas didesni d\u0117l orientacijos \u012f rink\u0105.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pla\u010dios paskirties platformos patiria did\u017eiausi\u0105 e. prekybos mil\u017eini\u0173 konkurencij\u0105. Tur\u0117ti ni\u0161\u0105 gali b\u016bti naudinga, tod\u0117l atlikite interneto rinkos analiz\u0119. \u010cia pateikiama patogi diagrama, kuri gali pad\u0117ti nustatyti visus veiksnius, \u012f kuriuos tur\u0117tum\u0117te atsi\u017evelgti:<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-8959\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/06\/2022-06-PROMOGUY-Social-Marketplaces-table-1-01-700x528.png\" alt=\"Socialin\u0117s rinkos darbo eiga\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">I\u0161 \u010dia taip pat nor\u0117site i\u0161matuoti \u0161iuos dalykus:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Kaip klientai atvyksta \u012f j\u016bs\u0173 rink\u0105: analizuokite pikseli\u0173 duomenis, SEO ir skelbim\u0173 konversijas<\/li>\r\n\r\n\r\n\r\n<li>Kur \u012fvyksta konversijos ir kur jos at\u0161oka: <a href=\"https:\/\/promoguy.nl\/lt\/blog\/bounce-rate-optimisation-tips-for-business-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">atmetimo rodikliai<\/a> ir pasitraukimo rodikliai<\/li>\r\n\r\n\r\n\r\n<li>Da\u017eniausiai perkami arba pageidaujami produktai<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Remdamiesi pirmiau i\u0161d\u0117stytais punktais taip pat galite nuspr\u0119sti, kokius kitus \u017eingsnius b\u016bt\u0173 tikslinga \u017eengti. Taip su\u017einosite, ar reikia tobulinti vartotojo s\u0105saj\u0105 ir (arba) naudotojo s\u0105saj\u0105, kad b\u016bt\u0173 u\u017ekirstas kelias at\u0161okimams, ar tobulinti SEO ir (arba) PPC kampanijas, ar problema yra susijusi su j\u016bs\u0173 produkt\u0173 portfeliu.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Elektronin\u0117s prekybos ir prekyviet\u0117s valdymo patarimai<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Jei socialin\u0117s \u017einiasklaidos platformoje valdote pardavimo ar dalijimosi bendruomen\u0119, moderavimas yra b\u016btinas. \u0160lam\u0161to paskyros visada plinta, kai sistema n\u0117ra skirta pirmiausia prekybai. Pana\u0161iai sekite ir suk\u010dius, kurie b\u016bdingi atviroms rinkoms.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tokiose platformose kaip \"BlaBlaCar\" \u017emon\u0117ms draud\u017eiama pokalbiuose vartoti tam tikrus \u017eod\u017eius. Taip siekiama keli\u0173 tiksl\u0173. Tai gali leisti platformai u\u017ekirsti keli\u0105 pardavimams, kurie vyksta u\u017e jos rib\u0173, neleisti \u017emon\u0117ms apeiti vidini\u0173 sistem\u0173 ir patiems sudaryti sandorius (taip suma\u017einant j\u016bs\u0173 pajamas), taip pat u\u017ekirsti keli\u0105 suk\u010diavimui. \u0160ios sistemos gali prireikti, jei j\u016bs\u0173 turgaviet\u0117je gali kilti \u0161i\u0173 problem\u0173.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Socialin\u0117s rinkos skelbimai klientams pritraukti<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kalbant apie reklam\u0105, prekyviet\u0117s tur\u0117t\u0173 veikti visu paj\u0117gumu. Naudokite kuo daugiau reklamos r\u016b\u0161i\u0173, ta\u010diau tur\u0117tum\u0117te \u017einoti, kur jos yra svarbios ir kokiu tikslu jos naudojamos:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Socialin\u0117s rinkos SEO: \u012fsitikinkite, kad turite tinkamus rakta\u017eod\u017eius (ypa\u010d <a href=\"https:\/\/promoguy.nl\/lt\/blog\/why-long-tail-keywords-are-great-for-ecommerce-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">ilgoji uodega<\/a>)\r\n<ul class=\"wp-block-list\">\r\n<li>Kalbant apie produkt\u0173 SEO, prekyviet\u0117s turi i\u0161tirti savo ni\u0161as ir rasti ne tik tinkamus rakta\u017eod\u017eius konkre\u010diam produktui, bet ir pakaitini\u0173 produkt\u0173 rakta\u017eod\u017eius.<\/li>\r\n\r\n\r\n\r\n<li>Prek\u0117s \u017eenklo SEO optimizavimas turi b\u016bti orientuotas \u012f USP (geriausios kainos, geriausios savyb\u0117s, nemokamas pristatymas ir pan.)<\/li>\r\n<\/ul>\r\n<\/li>\r\n\r\n\r\n\r\n<li>Reklama el. pa\u0161tu: si\u0173skite el. lai\u0161kus, kai turite speciali\u0173 pasi\u016blym\u0173 arba norite pritraukti klient\u0173.\r\n<ul class=\"wp-block-list\">\r\n<li>Palaikykite el. pa\u0161to s\u0105ra\u0161\u0105 arba papra\u0161ykite \u017emoni\u0173 u\u017esiregistruoti <a class=\"wl-entity-page-link\" title=\"jannal ali\" href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/website\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/website\" >svetain\u0117<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n\r\n\r\n\r\n<li>pakartotin\u0117 rinkodara ir prane\u0161imas apie krep\u0161el\u012f: taip pat naudokite el. lai\u0161kus, kad primintum\u0117te esamiems klientams apie galimus pirkinius arba prekes, esan\u010dias j\u0173 krep\u0161elyje.<\/li>\r\n\r\n\r\n\r\n<li>Tikslin\u0117 reklama: sudominkite savo ni\u0161\u0105 konkre\u010di\u0173 produkt\u0173 rodymu.<\/li>\r\n\r\n\r\n\r\n<li>Kai tik galite, atlikite A\/B bandymus (ypa\u010d kai ie\u0161kote savo ni\u0161os).<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Vaizdo \u012fra\u0161\u0173 reklama taip pat yra puikus b\u016bdas reklamuoti savo parduotuv\u0119 ar prekyviet\u0119.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Vaizdo \u012fra\u0161\u0173 formatai socialin\u0117s \u017einiasklaidos rinkose<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Naudodamiesi ne jums priklausan\u010dia socialine rinka, turite b\u016bti atsarg\u016bs d\u0117l turinio standart\u0173. Pavyzd\u017eiui, kai \u012f \"Facebook\" prekyviet\u0119 pridedate vaizdo \u012fra\u0161\u0105, jis turi b\u016bti MP4, MOV arba GIF formato ir 1:1 santykio. Ideal\u016bs vaizdo \u012fra\u0161o parametrai turi b\u016bti \u0161ie: H.264 suspaudimas, kvadratiniai ta\u0161kai, fiksuotas kadr\u0173 da\u017enis, progresyvus nuskaitymas ir stereofoninis AAC garso suspaudimas. Taip pat nepalaikomos vaizdo \u012fra\u0161\u0173 antra\u0161t\u0117s.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Naudojant \"TikTok\" MOV ir MP4 failus geriausia naudoti 1080 x 1920 ir 9:16 kra\u0161tini\u0173 santykiu. \"Instagram\" palaiko abu \u0161iuos fail\u0173 tipus, taip pat GIF. Verta nepamir\u0161ti, kad tai 3 geriausios socialin\u0117s \u017einiasklaidos svetain\u0117s, skirtos prekybai.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Jei ie\u0161kote socialini\u0173 arba \"Amazon\" prekyviet\u0117s valdymo paslaug\u0173, pataik\u0117te \u012f tinkam\u0105 viet\u0105.<\/em> <em>\"Promoguy\" teikia \u012fvairias <a href=\"https:\/\/promoguy.nl\/lt\/performance\/marketplace-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">skaitmenin\u0117s rinkodaros paslaugos<\/a> internetu veikian\u010dioms \u012fmon\u0117ms.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Socialin\u0117 \u017einiasklaida daugeliu at\u017evilgi\u0173 yra labai palanki priva\u010diam verslui. Naudodamiesi ne jums priklausan\u010dia socialine rinka, turite saugotis turinio standart\u0173.<\/p>","protected":false},"author":1,"featured_media":12877,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,19],"tags":[265],"wl_entity_type":[47,54,45],"class_list":["post-8944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-online-store","tag-social-marketplace-management","wl_entity_type-article","wl_entity_type-faq-page","wl_entity_type-local-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Social Marketplace Management &amp; Positioning - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Social marketplace management is becoming a common field within eCommerce. 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