{"id":9056,"date":"2022-07-26T09:50:39","date_gmt":"2022-07-26T09:50:39","guid":{"rendered":"https:\/\/promoguy.nl\/web-3-0-what-digital-innovations-mean-for-marketing\/"},"modified":"2025-04-05T14:29:37","modified_gmt":"2025-04-05T14:29:37","slug":"web-3-0-what-digital-innovations-mean-for-marketing","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2022\/07\/26\/web-3-0-what-digital-innovations-mean-for-marketing\/","title":{"rendered":"\u017diniatinklis 3.0: Skaitmenin\u0117s naujov\u0117s rinkodarai"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Augant nauj\u0173 <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/digital\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/digital\" >skaitmeninis<\/a> technologij\u0173 pastaraisiais metais, nenuostabu, kad \u017emon\u0117s jau sp\u0117lioja apie ateit\u012f. Daugelis \u0161i\u0173 naujovi\u0173 buvo sujungtos \u012f Web 3.0, o bendra j\u0173 tema - dirbtinis intelektas ir decentralizacija. Kaip ir visos technologijos, tokios naujov\u0117s suteikia did\u017eiuli\u0173 verslo galimybi\u0173, ypa\u010d rinkodaros srityje.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160iame straipsnyje siekiama paai\u0161kinti, kaip skaitmenin\u0117s rinkodaros pasaul\u012f teori\u0161kai paveiks naujoji technologij\u0173 banga.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Web 3.0 technologijos<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\"Web 3.0\" apima kelet\u0105 b\u016bsim\u0173 skaitmenin\u0117s \u017einiasklaidos naujovi\u0173. Nors \u0161i\u0173 technologij\u0173 paskirtis labai skiriasi, kartu jos gali pakeisti dabartin\u012f \u017einiatinkl\u012f.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Web 3.0 technologijos:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Blockchain<\/li>\r\n\r\n\r\n\r\n<li>Semantinis \u017einiatinklis<\/li>\r\n\r\n\r\n\r\n<li>Ma\u0161ininis mokymasis ir dirbtinis intelektas<\/li>\r\n\r\n\r\n\r\n<li>Cryptocurrency<\/li>\r\n\r\n\r\n\r\n<li>Pa\u017eangi virtualioji ir papildytoji realyb\u0117<\/li>\r\n\r\n\r\n\r\n<li>NFT<\/li>\r\n\r\n\r\n\r\n<li>Decentralizuotos programos<\/li>\r\n\r\n\r\n\r\n<li>Daikt\u0173 internetas<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kaip matyti i\u0161 \u0161io technologij\u0173 s\u0105ra\u0161o, did\u017eioji dalis naujosios interneto inovacij\u0173 bangos susijusi su savaranki\u0161kais, decentralizuotais procesais. Nuo blok\u0173 grandin\u0117s ir kriptovaliut\u0173 iki autonominio ma\u0161in\u0173 mokymosi ir komunikacini\u0173 prietais\u0173 (IoT) - \u0161ios naujos \u012fmon\u0117s si\u016blo pasaul\u012f, kuriame ma\u0161inos atlieka pa\u017eangesnes funkcijas, reikalaujan\u010dias minimalaus \u017emogaus ind\u0117lio.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">1.0 ir 2.0 bei 3.0 \u017einiatinklio palyginimas<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9058\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-12-at-14.31.35-700x329.png\" alt=\"1.0 ir 2.0 bei 3.0 \u017einiatinklio palyginimas\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Web 3.0 startuoliai, \u012fmon\u0117s ir rinkodaros naudojimo atvejai<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Inovacijos visada atne\u0161a nauj\u0173 verslo modeli\u0173 ir strategij\u0173 interneto ekonomikai. Yra keletas Web 3.0 investicij\u0173, kurios turi palanki\u0173 rinkodaros galimybi\u0173. \u0160iame skyriuje trumpai ap\u017evelgsime \u0161i\u0173 rink\u0173 b\u016bkl\u0119, o paskui ap\u017evelgsime s\u0117kmingus pavyzd\u017eius.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Blok\u0173 grandin\u0117, NFT ir kriptografija \u017einiatinklyje 3.0<\/h3>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9078\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/07\/blockchain-g3c0bbb2d4_1920-1-700x525.png\" alt=\"Web 3.0 Blockchain\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Esame i\u0161samiai ra\u0161\u0119 apie visus <a href=\"https:\/\/promoguy.nl\/lt\/?s=cryptocurrency\" target=\"_blank\" rel=\"noreferrer noopener\">3 \u0161i\u0173 tarpusavyje susijusi\u0173 technologij\u0173<\/a> jei jums reikia grunto. Kriptovaliuta buvo s\u0117kminga spekuliant\u0173 rinka, ta\u010diau jos, kaip valiutos, panaudojimo apimtys augo nedaug. Tai viena i\u0161 prie\u017eas\u010di\u0173 <a href=\"https:\/\/promoguy.nl\/lt\/blog\/nfts-profitable-venture-or-passing-fad\/\">NFT<\/a> buvo sukurta (kad kriptovaliuta b\u016bt\u0173 labiau pritaikoma).<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kalbant apie rinkodar\u0105, NFT ir kriptovaliutos patyr\u0117 did\u017eiul\u012f pakilim\u0105, po kurio sek\u0117 rinkos gri\u016btis. D\u0117l to abiej\u0173 technologij\u0173 gyvybingumas (kol kas) smarkiai suma\u017e\u0117jo. Nors vis dar veikia kriptovaliut\u0173 ir NFT rinkos, <a href=\"https:\/\/www.marketingdive.com\/news\/cryto-ad-budgets-crash\/624443\/\">reklamos i\u0161laidos smarkiai suma\u017e\u0117jo.<\/a>. \u0160i\u0173 dviej\u0173 technologij\u0173 ateitis \u0161iuo metu yra neai\u0161ki.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kita vertus, \"Blockchain\" turi did\u017eiul\u012f rinkodaros potencial\u0105 ne tik finans\u0173 srityje. Blok\u0173 grandin\u0117s technologijos labai gerai saugo duomenis, kad juos gal\u0117t\u0173 per\u017ei\u016br\u0117ti visi. D\u0117l to sandoriai ir saugumas gali b\u016bti kur kas geresni reklamos bendrov\u0117ms. Taip pat tokios didel\u0117s bendrov\u0117s kaip IBM naudoja blok\u0173 grandin\u0119, kad supaprastint\u0173 procesus ir suma\u017eint\u0173 s\u0105naudas.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tokie startuoliai kaip \"Lucidity\" saugo ir tikrina kiekvien\u0105 rinkodaros \u012fvyk\u012f, kad u\u017etikrint\u0173 skaidrius ir tikslius duomenis. Naudodamiesi i\u0161maniosiomis sutartimis ir \u012f\u017evalgomis realiuoju laiku, jie sukuria sistem\u0105 su pa\u017eangia suk\u010diavimo aptikimo ir mok\u0117jim\u0173 steb\u0117jimo sistema. Toyota tur\u0117jo\u00a0<a href=\"https:\/\/www.prnewswire.com\/news-releases\/luciditys-blockchain-pilot-with-toyota-results-in-21-lift-in-campaign-performance-300731983.html?tc=eml_cleartime\" target=\"_blank\" rel=\"noreferrer noopener\">21% reklamos na\u0161umo padid\u0117jimas<\/a> naudodami \"Lucidity\" platform\u0105, o tai ypa\u010d \u012fsp\u016bdinga atsi\u017evelgiant \u012f \u012fmon\u0117s dyd\u012f.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Decentralizuotos programos ir \u017einiatinklio priegloba<\/h3>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9081\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/07\/app-gbf9923598_1920-700x481.jpg\" alt=\"Decentralizuotos \u017einiatinklio 3.0 programos\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Nors blok\u0173 grandin\u0117 suteikia daug pinigini\u0173 galimybi\u0173, pavyzd\u017eiui, kriptovaliut\u0173, ji taip pat gali tur\u0117ti strukt\u016brini\u0173 privalum\u0173. Vienas i\u0161 j\u0173 - program\u0117l\u0117s ir svetain\u0117s su decentralizuota priegloba ir decentralizuotu dalijimusi duomenimis. Jos turi nesuskai\u010diuojam\u0105 daugyb\u0119 pritaikymo galimybi\u0173 diegiant naujoves duomen\u0173 privatumo ir reklamos srityse.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pagrindinis decentralizuot\u0173 program\u0117li\u0173 ir svetaini\u0173 privalumas yra tas, kad pakeitimus lengva steb\u0117ti. Kadangi apskaitos knygos ir (arba) duomenys yra kiekviename tinklo mazge, jie gali lengvai atkurti prarastus duomenis arba rasti pakeitim\u0173 \u0161altin\u012f. Taip pat \u0161ios sistemos gali b\u016bti daug skaidresn\u0117s ir autonomi\u0161kesn\u0117s.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kaip <a href=\"https:\/\/www.panewslab.com\/en\/articledetails\/1648709263295484.html\">naudojimo atvejai rodo.<\/a>, dar vienas privalumas yra tai, kad <a href=\"https:\/\/medium.com\/hackernoon\/a-state-of-the-art-of-decentralized-web-part-2-ea630917332a\" target=\"_blank\" rel=\"noreferrer noopener\">ma\u017eesn\u0117s saugojimo i\u0161laidos.<\/a>. 2 TB decentralizuotos saugyklos kaina per metus yra $66, palyginti su <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/google\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/google\" >\"Google\"<\/a> Vienas <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/service\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/service\" >paslauga<\/a> $100 u\u017e 2 TB. Kadangi \u0161ie \u012frenginiai n\u0117ra priklausomi nuo centrinio serverio, jie gali paskirstyti apkrov\u0105 visoje sistemoje.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tokios sistemos ypa\u010d naudingos saugant didelius kiekybini\u0173 duomen\u0173 rinkinius, pvz. <a href=\"https:\/\/www.zeeve.io\/use-cases-of-blockchain-in-decentralized-storage\/\" target=\"_blank\" rel=\"noreferrer noopener\">rinkimai arba sveikatos prie\u017ei\u016bra<\/a>. Taip nutiko su \"Gem\", kuri per A serijos finansavimo etap\u0105 pritrauk\u0117 $7,1 mln. eur\u0173 ir pad\u0117jo \"Phillips\" su jos sveikatos prie\u017ei\u016bros blok\u0173 grandine. Pana\u0161iai \"Ubitquity\" tapo pirm\u0105ja blok\u0173 grandine pagr\u012fsta nekilnojamojo turto \u012fra\u0161\u0173 valdymo sistema, teori\u0161kai leid\u017eian\u010dia vyriausyb\u0117ms saugoti asmens duomenis ir nekilnojamojo turto \u012fra\u0161us. \u0160iuo metu Brazilijoje ji yra Alfa bandym\u0173 etape.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Semantinis \u017einiatinklis<\/h3>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9080\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/07\/web-g9d6ca688b_1920-1-700x393.jpg\" alt=\"3.0 \u017einiatinklis Semantinis \u017einiatinklis\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Semantinis \u017einiatinklis gali b\u016bti kita interneto inovacij\u0173 banga. Nors semantinis \u017einiatinklis da\u017enai tapatinamas su \u017einiatinkliu 3.0 apskritai, jo tikslas yra unikalus: paversti \u017einiatinkl\u012f <a href=\"https:\/\/en.wikipedia.org\/wiki\/Semantic_Web\" target=\"_blank\" rel=\"noreferrer noopener\">ma\u0161ininio skaitymo i\u0161teklius<\/a>. I\u0161 esm\u0117s (kaip nurod\u0117 Timas Bernersas-Lee), siekiama, kad kompiuteriai gal\u0117t\u0173 lengviau analizuoti visus internete esan\u010dius duomenis.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tai turi akivaizd\u017ei\u0173 rinkodaros pasekmi\u0173:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Semantinis \u017einiatinklis ir ma\u0161inin\u0117 analiz\u0117 taip pat palengvins duomen\u0173 rinkim\u0105.<\/li>\r\n\r\n\r\n\r\n<li>Raktini\u0173 \u017eod\u017ei\u0173 analiz\u0117 bus dar veiksmingesn\u0117<\/li>\r\n\r\n\r\n\r\n<li>Tod\u0117l skelbim\u0173 kanalai, skelbim\u0173 vietos, PPC kampanijos ir kt. bus daug galingesni.<\/li>\r\n\r\n\r\n\r\n<li>D\u0117l toki\u0173 technologij\u0173 kaip \"Web 3.0\" stekas be serverio ir decentralizuoto pob\u016bd\u017eio rinkodaros \u012fmon\u0117ms, socialin\u0117s \u017einiasklaidos platformoms ir paie\u0161kos sistemoms bus lengviau saugoti duomenis.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Vienas i\u0161 labiausiai pastebim\u0173 semantinio \u017einiatinklio technologij\u0173 panaudojimo pavyzd\u017ei\u0173 - BBC svetain\u0117. Nuo 2010 m. bendrov\u0117s Pasaulio futbolo \u010dempionato svetain\u0117je buvo naudojamos semantinio \u017einiatinklio technologijos. Net ir \u0161iandien didel\u0117 dalis vie\u0161osios svetain\u0117s veikia naudojant semantinio \u017einiatinklio technologijas. Time Inc., Elsevier ir Kongreso biblioteka taip pat naudojasi gamybos sistemomis, sukurtomis naudojant semantin\u012f \u017einiatinkl\u012f.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\"Biogen Idec\" yra vaist\u0173 gamintoja, gaminanti vaistus, skirtus i\u0161s\u0117tinei sklerozei gydyti. Bendrov\u0117 taip pat valdo savo pasaulin\u0119 tiekimo grandin\u0119 naudodama semantinio \u017einiatinklio technologijas. Naudojant \u0161ias technologijas, j\u0173 tiekimo grandin\u0117s valdymas turi daugyb\u0119 funkcij\u0173, kurios suteikia prana\u0161um\u0105 atnaujinant sud\u0117tingus, nuolat kintan\u010dius duomenis.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Ma\u0161ininis mokymasis ir dirbtinis intelektas<\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-9069\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-14-at-13.57.55-700x458.png\" alt=\"3.0 \u017einiatinklis Ma\u0161in\u0173 mokymasis AI pajamos\" \/>\r\n<figcaption class=\"wp-element-caption\">\u0160altinis: <a href=\"https:\/\/www.statista.com\/statistics\/607716\/worldwide-artificial-intelligence-market-revenues\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ma\u0161ininis mokymasis ir dirbtinis intelektas - tai inovacijos, kurioms skiriama daugiausia mokslini\u0173 tyrim\u0173 ir l\u0117\u0161\u0173. Abi \u0161ios naujov\u0117s padeda i\u0161gauti did\u017eiulius rinkodaros duomenis ir paversti juos informacija. Ypa\u010d tai gali eiti koja kojon su semantinio tinklo procesais.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Puikus to pavyzdys - naudotoj\u0173 elgsenos algoritmai, tokie kaip \"Netflix\". Bendrov\u0117 aktyviai teik\u0117 rekomendacijas ir naudojo elgsen\u0105, kad nubr\u0117\u017et\u0173 keli\u0105 naujam turiniui. <a href=\"https:\/\/www.fool.com\/investing\/2016\/06\/19\/how-netflixs-ai-saves-it-1-billion-every-year.aspx\">Pasak analitik\u0173<\/a>, rekomendacij\u0173 sistema kasmet sutaupo \"Netflix\" $1 mlrd. eur\u0173, nes suma\u017eina klient\u0173 skai\u010diaus ma\u017e\u0117jim\u0105 ir padidina i\u0161laikymo rodiklius.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Bendrov\u0117s, pvz. <a href=\"https:\/\/www.datavisor.com\/intelligence-center\/case-studies\/ecommerce-case-study-booklet\/\" target=\"_blank\" rel=\"noreferrer noopener\">\"DataVisitor\" padar\u0117 stebuklus elektronin\u0117s prekybos prekyviet\u0117ms<\/a> suk\u010diavimo aptikimo ir duomen\u0173 saugumo po\u017ei\u016briu. Pana\u0161iai, <a href=\"https:\/\/medium.com\/@savvie.io\/global-inflation-rates-are-rising-25d81c1e3902\" target=\"_blank\" rel=\"noreferrer noopener\">tokios \u012fmon\u0117s kaip \"Savvie\" padeda rinkodaros pastangoms.<\/a> naudodami dirbtin\u012f intelekt\u0105, analizuodami vartotoj\u0173 \u012fpro\u010dius ir analizuodami i\u0161laidas, kad pad\u0117t\u0173 suma\u017einti i\u0161laidas.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">VR, AR ir metaverslo projektai<\/h3>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9082\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/07\/virtual-reality-g5d9df015e_1920-700x467.jpg\" alt=\"Virtualios realyb\u0117s rinkodara\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Atrodo, kad socialin\u0117s \u017einiasklaidos naujov\u0117s apskritai krypsta \u012f vizualiai interaktyvesn\u0119 \u017einiasklaid\u0105. Tokios interneto naujov\u0117s kaip interaktyvioji VR gali tapti visi\u0161kai naujos r\u016b\u0161ies socialine \u017einiasklaida, kuri\u0105 ketina sukurti Metaverslas. Jau aptar\u0117me daugel\u012f <a href=\"https:\/\/promoguy.nl\/lt\/blog\/metaverse-the-future-of-facebook-marketing-vr\/\" target=\"_blank\" rel=\"noreferrer noopener\">metaverslo rinkodaros galimyb\u0117s<\/a> ir VR i\u0161samiai apra\u0161yti anks\u010diau, tod\u0117l \u010dia apie tai nekalb\u0117sime.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\"Facebook\" ir \"Metaverse\" akcij\u0173 rezultatai nebuvo tokie perspektyv\u016bs, nes j\u0173 perspektyvos prast\u0117jo. Pana\u0161\u016bs VR projektai taip pat \u012fsib\u0117g\u0117ja, ta\u010diau jie n\u0117ra tokie ambicingi.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9087\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/07\/2022-07-PROMOGUY-WEB-30-1-700x678.png\" alt=\"VR rinkos statistika\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Apskritai VR rinkodaros potencialas yra labai pana\u0161us \u012f esamas rinkodaros pastangas. \u012emon\u0117s gali skelbti pana\u0161aus tipo reklamas, bet ypa\u010d interaktyvesnes, daugialyp\u0117s terp\u0117s reklamas.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kita rinkodaros nauda - tai, koki\u0105 informacij\u0105 \u012fmon\u0117s gali surinkti i\u0161 VR ir AR. Be visko, k\u0105 skaitmenin\u0117 rinkodara jau dabar gali numanyti apie vartotojus, galime prid\u0117ti toki\u0105 informacij\u0105, kaip balso duomenys, imlumas tam tikriems vizualiniams dirgikliams, veido ir (arba) balso emociniai niuansai ir daug daugiau.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Web 3.0 daikt\u0173 internetas<\/h3>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9084\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/07\/iot-gdf5d99e6b_1920-1-700x483.png\" alt=\"Daikt\u0173 internetas IoT\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Reklama daikt\u0173 internete taip pat suteikia daug nauj\u0173 b\u016bd\u0173 susisiekti su galimais vartotojais. Daikt\u0173 interneto \u012frenginiai turi daug rinkodaros galimybi\u0173, ypa\u010d kai kalbama apie buitinius produktus. Vienas i\u0161 pavyzd\u017ei\u0173 - ant toki\u0173 produkt\u0173 kaip skalbimo milteliai ar muilo buteliukai gali b\u016bti talpinama reklamin\u0117 kopija, turinti tiksl\u0105. Tarkime, kad j\u016bs\u0173 skalbimo skys\u010dio buteliukas tuoj baigsis ir jis \u012fsp\u0117s j\u016bs\u0173 interneto mar\u0161rutizatori\u0173, i\u0161si\u0173sdamas prane\u0161im\u0105, kad reikia nusipirkti papildymo.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160i\u0105 technologij\u0105 jau galima prakti\u0161kai pritaikyti <a href=\"https:\/\/www.fabbaloo.com\/2020\/10\/3d-printed-iot-products-are-coming\" target=\"_blank\" rel=\"noreferrer noopener\">3D spausdintuvu atspausdinti gaminiai<\/a>. \u0160ie Va\u0161ingtono universitete sukurti produktai gali b\u016bti naudojami kaip CTA ir rinkodaros prane\u0161imai tam tikromis s\u0105lygomis. Toki\u0173 galimybi\u0173 turi ir \"Amazon\" planuojamos parduotuv\u0117s, kuriose vis\u0105 pirk\u0117jo kelion\u0119 lydi i\u0161manieji \u012frenginiai.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Iki 2025 m. investicijos \u012f daikt\u0173 internet\u0105 tur\u0117t\u0173 vir\u0161yti 75 milijardus, o pagrindiniai \u017eaid\u0117jai, tokie kaip \"Amazon\", investuoja daug l\u0117\u0161\u0173. Vis daugiau dirbtinio intelekto program\u0173 investuojama \u012f objektus, kurie paprastai j\u0173 netur\u0117t\u0173, tod\u0117l \u012f \u0161i\u0105 technologij\u0105 verta atkreipti d\u0117mes\u012f.<\/p>","protected":false},"excerpt":{"rendered":"<p>Kadangi pastaraisiais metais daug\u0117ja nauj\u0173 skaitmenini\u0173 technologij\u0173, nenuostabu, kad \u017emon\u0117s jau sp\u0117lioja apie ateit\u012f. Web 3.0 turi akivaizd\u017ei\u0173 rinkodaros pasekmi\u0173.<\/p>","protected":false},"author":1,"featured_media":13395,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[12,21,13,14],"tags":[],"wl_entity_type":[47],"class_list":["post-9056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blockchain","category-cryptocurrency","category-online-marketing-en","category-trends","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Web 3.0: What Digital Innovations Mean for Marketing - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Web 3.0 holds a lot of promise for many industries. 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