{"id":9131,"date":"2022-08-08T10:42:23","date_gmt":"2022-08-08T10:42:23","guid":{"rendered":"https:\/\/promoguy.nl\/smart-goals-marketing-analytics-with-google-101\/"},"modified":"2025-04-05T14:34:51","modified_gmt":"2025-04-05T14:34:51","slug":"smart-goals-marketing-analytics-with-google-101","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2022\/08\/08\/smart-goals-marketing-analytics-with-google-101\/","title":{"rendered":"I\u0161manieji tikslai ir rinkodaros analiz\u0117 su \"Google\" 101"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Bet kokios rinkodaros tikslas <a class=\"wl-entity-page-link\" title=\"GMA tinklas\" href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/communication\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/communication\" >bendravimas<\/a> yra skatinti prek\u0117s \u017eenklo \u017einut\u0119. Ta\u010diau lengviau pasakyti nei padaryti, nes gali b\u016bti labai sunku \u012fvertinti, ar tikslai pasiekti. \u0160tai \u010dia praver\u010dia tokios lyginamosios analiz\u0117s sistemos kaip \"Google Analytics\" \"Smart Goals\".<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160iame straipsnyje aptariama:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Kod\u0117l tur\u0117tum\u0117te j\u012f naudoti?<\/li>\r\n\r\n\r\n\r\n<li>Kaip nuspr\u0119sti, kuriuos tikslus vertinti.<\/li>\r\n\r\n\r\n\r\n<li>Kaip naudoti \"Smart Goals\" ir rankin\u012f tiksl\u0173 nustatym\u0105.<\/li>\r\n\r\n\r\n\r\n<li>Koki\u0173 esmini\u0173 apribojim\u0173 turi GA (ir keletas alternatyv\u0173)?<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Taigi aptarkime pagrindinius dalykus:<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">I\u0161mani\u0173j\u0173 tiksl\u0173 privalumai<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">I\u0161manieji tikslai - tai sistema, pagal kuri\u0105 <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/google\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/google\" >\"Google\"<\/a> analizuoja j\u016bs\u0173 svetain\u0117s seansus, kurie rodo did\u017eiausi\u0105 \u012fsitraukim\u0105, ir automati\u0161kai paver\u010dia juos \"tikslais\". Jie taikomi net jei neturite konversij\u0173 steb\u0117jimo ar bet kokios elektronin\u0117s prekybos veiklos analiz\u0117s. Kaip galima \u012fsivaizduoti, tai tikrai praver\u010dia, jei esate elektronin\u0117s prekybos prekybininkas arba <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/digital\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/digital\" >skaitmeninis<\/a> verslas.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\"Google Analytics\", naudodama ma\u0161ininio mokymosi ir sud\u0117tingus algoritmus, nuskaito dal\u012f signal\u0173, siun\u010diam\u0173 \u012f j\u016bs\u0173 <a class=\"wl-entity-page-link\" title=\"jannal ali\" href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/website\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/website\" >svetain\u0117<\/a> nustatyti, kurie i\u0161 j\u0173 turi did\u017eiausi\u0105 konversijos potencial\u0105. \u0160iems tikslams priskiriamas balas, leid\u017eiantis naudotojams susipa\u017einti su lankytoj\u0173 sesijomis. <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/duration\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/duration\" >trukm\u0117<\/a>, puslapius per sesij\u0105, viet\u0105, \u012frengin\u012f ir nar\u0161ykl\u0117s tip\u0105.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Taigi, kaip \"Google\" skelbimai gali pad\u0117ti siekti verslo tiksl\u0173 naudojant \"Smart Goals\"? Tiksl\u0173 nustatymas, kaip orientyras <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/tool\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/tool\" >\u012frankis<\/a>, visus \u0161iuos skai\u010dius \u012ftraukia \u012f kontekst\u0105 ir tinkamai juos nukreipia. Analitikos sistema gali pad\u0117ti nustatyti sritis, kuriose j\u016bs\u0173 kampanijos yra stipriausios, ir pateikti pasi\u016blym\u0173, kaip jas patobulinti.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Kaip nustatyti rinkodaros kampanij\u0173 tikslus<\/h3>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9139\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/08\/browser-g437c7020b_1280-700x515.png\" alt=\"I\u0161mani\u0173j\u0173 tiksl\u0173 analiz\u0117\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kalbant pla\u010diau, galb\u016bt jums kyla klausimas, kaip nuspr\u0119sti, koki\u0173 tiksl\u0173 siekti. Juk svarbu tiksliai \u017einoti, kaip nukreipti kampanij\u0105. Yra daugyb\u0117 b\u016bd\u0173, kaip nustatyti tikslus, ta\u010diau yra 4 b\u016btini \u0161io proceso etapai: <strong>Analizuokite<\/strong> esamus procesus, kad rastum\u0117te tobulintin\u0173 sri\u010di\u0173, <strong>nustatyti<\/strong> kokie rodikliai yra b\u016btini s\u0117kmei u\u017etikrinti, <strong>kiekybi\u0161kai \u012fvertinti .<\/strong> juos ir <strong>\u012fvertinti<\/strong> \u012fgyvendint\u0173 pakeitim\u0173 s\u0117km\u0119.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kiekviename etape tikslas pereina nuo bendro prie konkretaus. \u0160tai pavyzdys:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Problema: reikia \u012fgyti daugiau B2B klient\u0173<\/li>\r\n\r\n\r\n\r\n<li>Analiz\u0117: nors svetain\u0117s lankytoj\u0173 yra daugiau nei vidutini\u0161kai, jie nepakankamai greitai virsta klientais. Tolesn\u0117 analiz\u0117 rodo, kad lankytojai n\u0117ra pageidaujama tikslin\u0117 grup\u0117.<\/li>\r\n\r\n\r\n\r\n<li>Nustatyta ir kiekybi\u0161kai \u012fvertinta metrika: padidinti konversijos rodikl\u012f 20%, kad b\u016bt\u0173 optimizuotas rinkodaros ROA.<\/li>\r\n\r\n\r\n\r\n<li>Taikoma strategija: Per\u0117jimas prie tiesiogin\u0117s rinkodaros, kad b\u016bt\u0173 galima sutelkti d\u0117mes\u012f \u012f tiksli\u0105 tikslin\u0119 rinkodar\u0105, SEO optimizavimas ir el. pa\u0161to prenumeratos d\u0117\u017eut\u0117s prid\u0117jimas.<\/li>\r\n\r\n\r\n\r\n<li>Rezultatai: Rezultatai: 18% padid\u0117j\u0119s konversij\u0173 skai\u010dius. Norint pasiekti tikslin\u012f skai\u010di\u0173, gali prireikti papildom\u0173 pakeitim\u0173. Gr\u012f\u017ekite prie analiz\u0117s ir prad\u0117kite proces\u0105 i\u0161 naujo<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tiksl\u0173 veiksmingumas priklauso nuo to, kaip juos matuojate, o \"Google Analytics\" sistema \"Goals\" yra labai svarbi matavimo proceso dalis.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Kaip \"Google Analytics\" nustatyti i\u0161maniuosius tikslus<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">GA yra 2 pagrindiniai tiksl\u0173 tipai: tikslai ir i\u0161manieji tikslai. Skirtumas tas, kad i\u0161manieji tikslai yra automatiniai, bet taip pat ir riboti. Kit\u0173 tip\u0173 tikslai yra rankiniai ir j\u0173 galite nustatyti 20, kad gal\u0117tum\u0117te matuoti \u012fvairius rodiklius.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\r\n<div class=\"wp-block-embed__wrapper\">https:\/\/youtu.be\/2Ke3-0Jsl-I<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pirma, kelios i\u0161ankstin\u0117s automatini\u0173 tiksl\u0173 s\u0105lygos. Kad gal\u0117tum\u0117te naudoti i\u0161maniuosius tikslus, reikia:<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>\u012e <a href=\"https:\/\/support.google.com\/analytics\/analytics\/answer\/1033961\">susieti \"Analytics\" ir \"Google Ads\" paskyras.<\/a>.<\/li>\r\n\r\n\r\n\r\n<li>Kad b\u016bt\u0173 galima atlikti tinkam\u0105 analiz\u0119, skelbim\u0173 paskyros taip pat turi si\u0173sti pakankam\u0105 sraut\u0105 \u012f j\u016bs\u0173 svetain\u0119. Prie\u0161 pradedant naudoti \"Smart Goals\", \"Google\" skelbim\u0173 paspaudimai tur\u0117t\u0173 apimti daugiau kaip 500 \"Analytics\" seans\u0173 per pastar\u0105j\u012f m\u0117nes\u012f. Kai paskyroje per t\u0105 laikotarp\u012f pasirinktam vaizdui tenka ma\u017eiau nei 250 seans\u0173, \"Smart Goals\" bus i\u0161jungti. Tai galioja tik tol, kol bus galima steb\u0117ti 500 ar daugiau seans\u0173.<\/li>\r\n\r\n\r\n\r\n<li>Pana\u0161iai nustatyta ir vir\u0161utin\u0117 ataskait\u0173 rodinio riba. Per 30 dien\u0173 ji neturi gauti daugiau kaip 10 mln. seans\u0173.<\/li>\r\n\r\n\r\n\r\n<li>Taip pat reikia \u012fjungti \"Google Analytics\" duomen\u0173 bendrinimo nustatym\u0105\u00a0<strong>\"Google\" produktai ir paslaugos<\/strong>.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Be i\u0161mani\u0173j\u0173 tiksl\u0173, galite nustatyti ir kit\u0173 rankiniu b\u016bdu nustatom\u0173 tiksl\u0173. \u010cia pateikiamas s\u0105ra\u0161as tiksl\u0173, kuriuos galima nustatyti \"Google Analytics\":<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-table is-style-stripes\">\r\n<table>\r\n<tbody>\r\n<tr>\r\n<th>Tikslo tipas<\/th>\r\n<th>Apra\u0161ymas<\/th>\r\n<th>Pavyzdys<\/th>\r\n<\/tr>\r\n<tr>\r\n<td>Paskirties vieta<\/td>\r\n<td>Vartotojas patenka \u012f tam tikr\u0105 svetain\u0117s puslap\u012f arba viet\u0105.<\/td>\r\n<td><em>A\u010di\u016b, kad u\u017esiregistravote!<\/em>\u00a0\u017einiatinklio puslapis arba program\u0117l\u0117 <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/screen\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/screen\" >ekranas<\/a><\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Trukm\u0117<\/td>\r\n<td>tam tikr\u0105 laik\u0105 ar ilgiau trunkan\u010dios sesijos<\/td>\r\n<td>10 ar daugiau minu\u010di\u0173, praleist\u0173 pagalbos svetain\u0117je<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Puslapiai \/ ekranai per sesij\u0105<\/td>\r\n<td>Naudotojas per\u017ei\u016bri tam tikr\u0105 puslapi\u0173 ar ekran\u0173 skai\u010di\u0173<\/td>\r\n<td>\u012ekelti 5 puslapiai arba ekranai<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Renginys<\/td>\r\n<td>Veiksmas apibr\u0117\u017eiamas kaip \u012fvykis, kuris sukeliamas<\/td>\r\n<td>Socialin\u0117 rekomendacija, vaizdo \u012fra\u0161o atk\u016brimas, skelbimo paspaudimas<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Labai naudinga \u0161i\u0173 tiksl\u0173 savyb\u0117 yra ta, kad kiekvienam pakeitimui galite priskirti pinigin\u0119 vert\u0119. Taip galite prid\u0117ti piniginius skai\u010diavimus prie toki\u0173 dalyk\u0173, kaip per\u017ei\u016bros ir vaizdo \u012fra\u0161\u0173 per\u017ei\u016bros arba reklamos investicij\u0173 gr\u0105\u017ea. Naudojant \"Google Analytics\" tiksl\u0173 tikslus taip pat galima steb\u0117ti apsilankymus \u012fvairiose srityse, kad b\u016bt\u0173 galima \u012fvertinti susidom\u0117jim\u0105, ypa\u010d informaciniais puslapiais.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Apribojimai ir alternatyvios \/ papildomos skaitmenin\u0117s paslaugos<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9140\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/08\/google-g40fb07dc9_1920-700x369.jpg\" alt=\"I\u0161manieji tikslai &quot;Google Analytics\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Nors \"Google Analytics\" yra labai svarbi kiekvienai rinkodaros veiklai, ji turi tr\u016bkum\u0173.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>I\u0161mani\u0173j\u0173 tiksl\u0173 negalima konfig\u016bruoti ar pritaikyti.<\/li>\r\n\r\n\r\n\r\n<li>Vienoje per\u017ei\u016broje galima naudoti tik vien\u0105 i\u0161man\u0173j\u012f tiksl\u0105.<\/li>\r\n\r\n\r\n\r\n<li>Jie gali i\u0161naudoti 1 i\u0161 20 turim\u0173 vart\u0173 ang\u0173.<\/li>\r\n\r\n\r\n\r\n<li>Sistema negali b\u016bti naudojama mobili\u0173j\u0173 program\u0117li\u0173 per\u017ei\u016broms.<\/li>\r\n\r\n\r\n\r\n<li>Jie taip pat taiko apribojimus per\u017ei\u016broms, kurios per dien\u0105 sulaukia daugiau nei 1 mln. per\u017ei\u016br\u0173.<\/li>\r\n\r\n\r\n\r\n<li>I\u0161manieji tikslai nepalaiko \"View-Through <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/conversions\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/conversions\" >Konversijos (nuo 300 EUR)<\/a> (VTC) arba \"Google\" skelbim\u0173 konversijos i\u0161 skirting\u0173 \u012frengini\u0173.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Koki\u0173 duomen\u0173 \"Google Analytics\" tikslai negali steb\u0117ti? Nuo paskutinio patikrinimo - nieko, i\u0161skyrus sesijos trukm\u0119, puslapius per sesij\u0105, viet\u0105, \u012frengin\u012f ir nar\u0161ykl\u0117s tip\u0105. Taigi, kai kurie svarb\u016bs atskaitos ta\u0161kai, pavyzd\u017eiui, atmetimo rodikliai, konkret\u016bs puslapio veiksmai ir daug daugiau, lieka ne\u012fvertinti.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Be to, nors GA labai gerai tinka vidinei statistikai matuoti, rekomenduojame naudoti \"SEMrush\" arba \"Ahrefs\" i\u0161orinei analizei, pavyzd\u017eiui, per\u017ei\u016br\u0173 ir atmetimo rodikliams, atlikti. \u0160ios kitos programos gali b\u016bti tinkamesn\u0117s konkurent\u0173 analizei, kad b\u016bt\u0173 galima parengti lyginamuosius statistinius duomenis atspindin\u010dius lyginamuosius rodiklius.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Jei ie\u0161kote rinkodaros analiz\u0117s paslaug\u0173 arba rinkodaros analiz\u0117s konsultacij\u0173, esate tinkamoje vietoje. \"Promoguy\" teikia abi \u0161ias ir daugyb\u0119 kit\u0173 skaitmenin\u0117s rinkodaros paslaug\u0173. <a href=\"https:\/\/promoguy.nl\/lt\/apie\/#services\" target=\"_blank\" rel=\"noreferrer noopener\">Spustel\u0117kite \u010dia, jei norite su\u017einoti daugiau<\/a>.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Bet kokios rinkodaros komunikacijos tikslas - skleisti prek\u0117s \u017eenklo \u017einut\u0119. Taigi ap\u017evelkime pagrindinius dalykus.<\/p>","protected":false},"author":1,"featured_media":12853,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[11,13],"tags":[252,32,251,250],"wl_entity_type":[47,54],"class_list":["post-9131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-analytics","category-online-marketing-en","tag-digital-services","tag-google-analytics","tag-marketing-analytics","tag-smart-goals","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Smart Goals &amp; Marketing Analytics with Google 101 - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Google Analytics Smart Goals system can help you benchmark your marketing campaigns and activities. Let&#039;s take a look at how to use it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/lt\/blog\/2022\/08\/08\/smart-goals-marketing-analytics-with-google-101\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smart Goals &amp; Marketing Analytics with Google 101\" \/>\n<meta property=\"og:description\" content=\"Google Analytics Smart Goals system can help you benchmark your marketing campaigns and activities. 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