{"id":9186,"date":"2022-08-29T08:40:35","date_gmt":"2022-08-29T08:40:35","guid":{"rendered":"https:\/\/promoguy.nl\/europe-ecommerce-trends-to-look-out-for-in-2022\/"},"modified":"2024-09-25T20:46:54","modified_gmt":"2024-09-25T20:46:54","slug":"europe-ecommerce-trends-to-look-out-for-in-2022","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2022\/08\/29\/europe-ecommerce-trends-to-look-out-for-in-2022\/","title":{"rendered":"Europos e. prekybos tendencijos, \u012f kurias reikia atkreipti d\u0117mes\u012f 2022 m."},"content":{"rendered":"<p class=\"wp-block-paragraph\">Europos elektronin\u0117s prekybos rinkos kasmet ple\u010diasi, o tikimasi, kad <a href=\"https:\/\/ecommerce-europe.eu\/wp-content\/uploads\/2021\/09\/2021-European-E-commerce-Report-LIGHT-VERSION.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">12 proc. metinis augimas per metus<\/a>%. \u0160i pl\u0117tra yra sud\u0117tingesn\u0117 nei kituose regionuose, nes suklest\u0117jo ne tik \u012fprastos, bet ir \u012fvairios kitos \u012fmon\u0117s. Nors did\u017ei\u0105j\u0105 dal\u012f likusios pasaulio e. prekybos rinkos valdo monopolijos, Europoje taip n\u0117ra, nes rinka yra labiau susiskald\u017eiusi.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tokia pad\u0117tis suteikia daug galimybi\u0173. Tam tikros sritys yra tinkamos naujiems rinkos dalyviams, o kitose \u012fsitvirtinusios e. prekybos rinkos tendencijos. Vieni regionai yra link\u0119 apsipirkti internetu, o kiti - ne.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Nors <a href=\"https:\/\/promoguy.nl\/lt\/blog\/ecommerce-tips-for-online-businesses-in-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">ankstesniuose straipsniuose jau aptar\u0117me elektronin\u0117s prekybos tendencijas<\/a>, \u0161is skirtas geografin\u0117ms tendencijoms Europoje. Taigi, \u0161iame straipsnyje bus ap\u017evelgiama 2022 m. regionini\u0173 rink\u0173 pad\u0117tis, kartu lyginant Ryt\u0173 ir Vakar\u0173 Europ\u0105.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kita prie\u017eastis, d\u0117l kurios reikia steb\u0117ti e. prekybos augim\u0105 Europoje, yra bendra teisin\u0117 infrastrukt\u016bra. D\u0117l BDAR internetin\u0117s ma\u017emenin\u0117s prekybos \u012fmon\u0117s tur\u0117jo dirbti su minimaliu duomen\u0173 kiekiu, o did\u017eiosios duomen\u0173 rink\u0117jos, tokios kaip \"Google\" ir \"Amazon\", buvo nubaustos baudomis. D\u0117l to tai yra palanki terp\u0117 vietos konkurencijai.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Geriausios elektronin\u0117s prekybos platformos Europoje<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9203\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/08\/1600x900-700x394.jpg\" alt=\"Geriausios e. prekybos platformos Nyderlandai\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Nors \"Amazon\" yra da\u017eniausiai naudojama platforma Europoje, vertinant vis\u0105 \u017eemyn\u0105, \u0161is faktas gali b\u016bti apgaulingas. Pavyzd\u017eiui, tokiuose regionuose kaip Nyderlandai yra populiari\u0173 platform\u0173, kuri\u0173 \"Amazon\" nepavyko \u012fveikti. Pana\u0161iai, nors \"Amazon\" yra did\u017eiausia bendr\u0173j\u0173 preki\u0173 srityje, tarp populiariausi\u0173 elektronin\u0117s prekybos svetaini\u0173 Vokietijoje yra ir konkurent\u0173, kurie labiau u\u017eima ni\u0161ines rinkas.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tokios internetin\u0117s parduotuv\u0117s kaip \"Otto\" ir \"Zalando\" taip pat yra \u012fsitvirtinusios daugelyje region\u0173. Kalbant apie elektronikos gaminius, \"Apple\" gana gerai sekasi su savo <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/digital\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/digital\" >skaitmeninis<\/a> prekyviet\u0117. Kai kalbama apie juod\u0105j\u012f penktadien\u012f, Bol (ypa\u010d Nyderlanduose) taip pat <a href=\"https:\/\/www.emerce.nl\/nieuws\/bol-com-troeft-amazon-af-piek-feestdagen\" target=\"_blank\" rel=\"noreferrer noopener\">lenkia \"Amazon\" d\u0117l pagrindini\u0173 atostog\u0173<\/a> kainos. \u0160ie atvejai \u012frodo, kad \"Amazon\" monopolin\u0117 vald\u017eia n\u0117ra tokia ne\u012fveikiama, kaip JAV, tod\u0117l elektronin\u0117s prekybos platform\u0173 startuoliai gali patekti \u012f rink\u0105.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pana\u0161iai ir Norvegijos apsipirkimo internetu tendencijos rodo, kad jos regionin\u0117ms \u012fmon\u0117ms sekasi kur kas geriau nei i\u0161or\u0117s rinkos dalyviams. Taip yra ir daugelyje ma\u017eesni\u0173 Europos \u0161ali\u0173, kuriose vietos rinkos klesti labiau nei tarptautin\u0117s bendrov\u0117s. Norint pakeisti \u0161i\u0173 region\u0173 vartotoj\u0173 pageidaujamas elektronin\u0117s prekybos platformas, reik\u0117t\u0173 daug pastang\u0173.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\"Amazon\" vis dar pirmauja e. prekybos srityje Pranc\u016bzijoje, Liuksemburge, Vokietijoje, Ispanijoje, Jungtin\u0117je Karalyst\u0117je, Austrijoje ir Italijoje. \u0160ia prasme ji u\u017evald\u0117 daugel\u012f turtingiausi\u0173 \u0161ali\u0173. Ta\u010diau tokie regionai kaip Norvegija, Nyderlandai, Portugalija ir did\u017eioji dalis Ryt\u0173 Europos turi alternatyvias platformas.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Verta pa\u017eym\u0117ti, kad regionalizacija ir \"Amazon\" paneuropin\u0117 strategija turi \u012ftakos tam, kaip bendrov\u0117 \u012fsitvirtina dominuojan\u010diose rinkose.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Geriausios \u012fmoni\u0173 e. prekybos platformos Europoje<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">B2B srityje turime \u012fmoni\u0173 elektronin\u0117s prekybos platformas, kurias \u012fmon\u0117s gali naudoti savo interneto parduotuv\u0117ms stiprinti. Tokios platformos, kaip \"Shopify\", yra populiariausias b\u016bdas \u012f svetaini\u0173 programas \u012ftraukti elektronin\u0119 prekyb\u0105. Ta\u010diau Europoje populiariausios platformos yra \u0161ios:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Magento<\/li>\r\n\r\n\r\n\r\n<li>PrestaShop<\/li>\r\n\r\n\r\n\r\n<li>\"Drupal Commerce<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\"Shopify\" rodoma gana \u017eemai, atsi\u017evelgiant \u012f vis\u0105 \u017eemyn\u0105. Taip gali b\u016bti tod\u0117l, kad tam tikr\u0173 platform\u0173 funkcijos labiau atitinka \u017eemyno poreikius. \u0160iose platformose esan\u010dios patobulintos elektronin\u0117s prekybos funkcijos padeda \u012fprasminti tokias sud\u0117tingas rinkas kaip Europos. Vis svarbesn\u0117s tampa platformos su \u012f\u017evalgomis, ypa\u010d kai pasklido gandai, kad \"Google Analytics\" bus i\u0161stumta i\u0161 Europos d\u0117l BDAR.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Vartotoj\u0173 tendencijos, \u012f kurias verta atkreipti d\u0117mes\u012f<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Vakar\u0173 Europos regionai pasi\u017eymi dideliu skaitmenini\u0173 vartotoj\u0173 skai\u010diumi - 95% gyventoj\u0173 yra nuolatiniai interneto vartotojai. e. prekybos pardavimai visame pasaulyje sudaro 2,3 trln. <a href=\"https:\/\/www.builderfly.com\/how-european-ecommerce-is-today-compared-to-us-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">koled\u017eo am\u017eiaus ir jaun\u0173 specialist\u0173.<\/a>. Pana\u0161iai interneto pirk\u0117jai tokiuose regionuose kaip Nyderlandai, Danija ir Norvegija art\u0117ja prie 95%. Pirk\u0117j\u0173 skai\u010dius visoje Europoje kasmet did\u0117ja:<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-9192\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-17-at-10.37.11-1-700x571.png\" alt=\"Europos e. prekybos tendencijos\" width=\"585\" height=\"477\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Vakar\u0173 Europoje taip pat buvo daugiausia da\u017enai (daugiau nei 6 kartus per pastaruosius 3 m\u0117nesius) apsiperkan\u010di\u0173 \u017emoni\u0173. Tarp toki\u0173 \u0161ali\u0173, be kita ko, buvo Liuksemburgas, Belgija ir Nyderlandai. Europos internetin\u0117 maisto produkt\u0173 rinka auga kartu su did\u0117jan\u010diu internetu perkan\u010di\u0173 pirk\u0117j\u0173 skai\u010diumi, ypa\u010d regionuose, kuri\u0173 gyventojai sensta.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9193\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-17-at-10.40.07-700x294.png\" alt=\"Europos e. prekybos tendencijos\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pagrindin\u0117 nery\u017eting\u0173 pirk\u0117j\u0173 prie\u017eastis yra ta, kad jie m\u0117gsta apsipirkti asmeni\u0161kai. \u0160i nuostata beveik vienoda visoje Europoje, o svarbiausiomis prie\u017eastimis vartotojai nurodo lojalum\u0105 parduotuv\u0117ms, apsipirkimo patirt\u012f, galimyb\u0119 ap\u017ei\u016br\u0117ti prek\u0119 ir \u012fpro\u010dius. Nepaisant to, beveik visuose Europos regionuose pirk\u0117j\u0173, apsiperkan\u010di\u0173 internetu, daug\u0117ja.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kaip ir galima tik\u0117tis, pirmoji paie\u0161kos sistema yra \"Google\", tod\u0117l ji yra labiausiai paplitusi internete. <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/marketing\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/marketing\" >rinkodara<\/a> i\u0161tekliai. \"Google\" skverbiasi \u012f daugiau nei 95% daugumos rink\u0173, ypa\u010d \u012f did\u017eiuosius ekonomikos centrus, tokius kaip Vokietija ir Jungtin\u0117 Karalyst\u0117.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Elektronin\u0117s prekybos augimas Europoje<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pra\u0117jusiais metais \u012fvairios pramon\u0117s \u0161akos augo visame \u017eemyne. Nors did\u017ei\u0105j\u0105 dal\u012f internetu u\u017esakom\u0173 preki\u0173 vis dar sudaro drabu\u017eiai ir pramog\u0173 prek\u0117s, yra ni\u0161ini\u0173 rink\u0173, \u012f kurias verta atkreipti d\u0117mes\u012f.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Elektronin\u0117s prekybos maisto produktais tendencijos rodo, kad nors maisto ir g\u0117rim\u0173 u\u017esakymai i\u0161 elektronini\u0173 parduotuvi\u0173 n\u0117ra tokie populiar\u016bs, greito maisto ir restoran\u0173 u\u017esakymai yra populiaresni. Greitojo maisto program\u0117l\u0117s tampa vis labiau pageidautina pasirinkimo galimybe po pandemijos. Be \u0161i\u0173 program\u0117li\u0173, padaug\u0117jo egzotini\u0173 ir specializuot\u0173 maisto produkt\u0173 rink\u0173, kuriose galima u\u017esisakyti internetu.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" class=\"wp-image-9196\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-17-at-11.05.41-1-700x489.png\" alt=\"\" width=\"-116\" height=\"-81\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Medicinos e. prekybos ir buitin\u0117s elektronikos e. prekybos tendencijos rodo, kad abiejose pramon\u0117s \u0161akose, palyginti su pra\u0117jusiais metais, pastebimas augimas. Ankstesniais metais padaug\u0117jo kosmetikos ir kompiuterini\u0173 preki\u0173, ta\u010diau \u017einiasklaidos produktai ir drabu\u017eiai vis dar yra pirmoje vietoje tarp e. prekybos preki\u0173.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Elektronin\u0117s prekybos medicinos reikmenimis rinkos ateitis neai\u0161ki. Kai kuriose ataskaitose <a href=\"https:\/\/www.thebusinessresearchcompany.com\/report\/healthcare-ecommerce-global-market-report\" target=\"_blank\" rel=\"noreferrer noopener\">prognozuoti augim\u0105<\/a> medicinos preki\u0173 pardavim\u0173, o <a href=\"https:\/\/www.thebusinessresearchcompany.com\/report\/healthcare-ecommerce-global-market-report\">kiti ruo\u0161iasi nuosmukiui<\/a>. Kita problema yra ta, kad \u017emon\u0117s ma\u017eiau link\u0119 u\u017esisakyti svarbiausi\u0173 vaist\u0173 internetu, nes gali nepasitik\u0117ti pardav\u0117ju.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" class=\"wp-image-9197\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-17-at-11.08.46-700x392.png\" alt=\"\" width=\"568\" height=\"318\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Elektronin\u0117s prekybos pakuo\u010di\u0173 tendencijos rodo, kad vis daugiau vartotoj\u0173 Europoje ir pasaulyje reikalauja biologi\u0161kai skaid\u017ei\u0173 pakuo\u010di\u0173. Popierin\u0117s pakuot\u0117s tampa vis populiaresn\u0117s tarp jaunesni\u0173 vartotoj\u0173. Tai yra didesnio susidom\u0117jimo tvarumu ir ekologi\u0161kesniais procesais dalis.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Skaitmenin\u0117s rinkodaros strategijos patarimai regionams, kuriuose didel\u0117 elektronin\u0117s prekybos konkurencija<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Sritys, \u012f kurias \u012fsiskverbia vietos monopolijos arba tarptautin\u0117s bendrov\u0117s, tokios kaip \"Amazon\", yra sunkiai \u012fveikiamos. Ta\u010diau \u0161ios sritys taip pat linkusios \u012f ni\u0161ines rinkas, pavyzd\u017eiui, tokias, kokias aptarnauja tokios bendrov\u0117s kaip \"Idealo\" (kelion\u0117s) ir \"Cool Blue\" (buitin\u0117 elektronika).<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Geriausia strategija didel\u0117s konkurencijos regionuose - tai jungiamoji elektronin\u0117 prekyba, daugiausia d\u0117mesio skiriant vietiniam SEO. Vietos nustatymas gali b\u016bti labai naudingas, o ilgieji rakta\u017eod\u017eiai, susij\u0119 su produktais ir j\u0173 pakaitalais, gali pad\u0117ti nukreipti paie\u0161kas j\u016bs\u0173 link. Kaina yra pagrindinis vartotoj\u0173 pasirinkimo veiksnys.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pradedan\u010diosios e. prekybos \u012fmon\u0117s tur\u0117t\u0173 b\u016bti pasirengusios patirti nuostoli\u0173 per pirmuosius kelerius metus, <a href=\"https:\/\/www.statista.com\/statistics\/934844\/profit-of-amazon-europe\/\" target=\"_blank\" rel=\"noreferrer noopener\">kaip ir \"Amazon<\/a>. Rinkodara tur\u0117t\u0173 b\u016bti orientuota \u012f koled\u017eo am\u017eiaus ir jaun\u0173 specialist\u0173 demografin\u0119 grup\u0119. Europos elektronin\u0117s prekybos rinka auga ir n\u0117ra linkusi \u012f lojalum\u0105 prek\u0117s \u017eenklui, tod\u0117l joje yra vietos pradedan\u010diosioms \u012fmon\u0117ms.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pagrindin\u0117s i\u0161laid\u0173 dienos - juodasis penktadienis ir kibernetinis pirmadienis, ta\u010diau \u012fvairiuose regionuose jos gali skirtis. Toliau pateikiame kelet\u0105 did\u017eiausi\u0173 elektronin\u0117s prekybos i\u0161laid\u0173 ir rinkodaros dien\u0173:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-table is-style-stripes\">\r\n<table>\r\n<tbody>\r\n<tr>\r\n<th>\u0160alis<\/th>\r\n<th>Did\u017eiausia diena<\/th>\r\n<\/tr>\r\n<tr>\r\n<td>Jungtin\u0117 Karalyst\u0117<\/td>\r\n<td>Juodasis penktadienis (lapkri\u010dio 25 d.)<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Vokietija<\/td>\r\n<td>lapkri\u010dio 27 d.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Pranc\u016bzija<\/td>\r\n<td>Juodasis penktadienis (lapkri\u010dio 25 d.)<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Nyderlandai<\/td>\r\n<td>gruod\u017eio 12 d.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Belgija<\/td>\r\n<td>gruod\u017eio 12 d.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\u0160vedija<\/td>\r\n<td>Juodasis penktadienis (lapkri\u010dio 25 d.)<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Austrija<\/td>\r\n<td>gruod\u017eio 12 d.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Danija<\/td>\r\n<td>Juodasis penktadienis (lapkri\u010dio 25 d.)<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Suomija<\/td>\r\n<td>Juodasis penktadienis (lapkri\u010dio 25 d.)<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Norvegija<\/td>\r\n<td>Juodasis penktadienis (lapkri\u010dio 25 d.)<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Rinkodara gali b\u016bti nukreipta \u012f daugyb\u0119 skirting\u0173 \u012frengini\u0173 ir viet\u0173. 43% interneto klient\u0173 pirko b\u016bdami lovoje, 23% - darbe, 20% - vonioje, tualete ar automobilyje. Tod\u0117l reklamos laikas ir vieta tampa nesvarb\u016bs, nes \u017emon\u0117s yra pasireng\u0119 pirkti ar gauti pasi\u016blymus bet kur.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Jei ie\u0161kote elektronin\u0117s komercijos svetaini\u0173 valdymo paslaug\u0173, \"Promoguy\" gali jums pad\u0117ti. Si\u016blome visk\u0105 - nuo skaitmenin\u0117s rinkodaros internete iki konsultacij\u0173 ir elektronin\u0117s prekybos integracijos.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Europos elektronin\u0117s prekybos rinkos kasmet ple\u010diasi, o numatomas metinis augimas - 12%. Geriausios elektronin\u0117s prekybos platformos Europoje. Nors \"Amazon\" yra da\u017eniausiai naudojama platforma Europoje, vertinant vis\u0105 \u017eemyn\u0105, \u0161is faktas gali b\u016bti apgaulingas.<\/p>","protected":false},"author":1,"featured_media":12843,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,14],"tags":[241,243,242],"wl_entity_type":[47,54],"class_list":["post-9186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-trends","tag-ecommerce","tag-ecommerce-platforms","tag-europe-ecommerce","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Europe eCommerce Trends to Look Out for in 2022 - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"The Europe eCommerce industry is changing in the wake of EU regulations and alterations in the market. 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