{"id":9236,"date":"2022-09-12T08:22:44","date_gmt":"2022-09-12T08:22:44","guid":{"rendered":"https:\/\/promoguy.nl\/competitor-analysis-for-digital-businesses-101\/"},"modified":"2026-02-13T06:40:05","modified_gmt":"2026-02-13T06:40:05","slug":"competitor-analysis-for-digital-businesses-101","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2022\/09\/12\/competitor-analysis-for-digital-businesses-101\/","title":{"rendered":"Skaitmeninio verslo konkurent\u0173 analiz\u0117 101"},"content":{"rendered":"<p><\/p>\r\n<p class=\"wp-block-paragraph\">Skaitmenin\u0117s rinkodaros srityje konkurent\u0173 analiz\u0117 yra vienas i\u0161 pagrindini\u0173 b\u016bd\u0173 palyginti savo veikl\u0105. Konkurencija skatina augim\u0105, skatina siekti s\u0117km\u0117s ir suteikia tiksl\u0173, kuri\u0173 reikia siekti. Norint \u017eengti kit\u0105 \u017eingsn\u012f, labai svarbu suprasti rink\u0105 ir kiekvieno viet\u0105 joje.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Konkurent\u0173 analiz\u0117 - paprasta id\u0117ja, bet sud\u0117tinga prakti\u0161kai. Ji leid\u017eia nustatyti konkurent\u0173 ir rinkos spragas ir SSGG, kad gal\u0117tum\u0117te atitinkamai prisitaikyti. Ji taip pat apima j\u016bs\u0173 strategijos ir veiklos \u012fvertinim\u0105 konkurent\u0173 kontekste, kad gal\u0117tum\u0117te geriausiai reaguoti \u012f naujas tendencijas ir potencialias interes\u0173 sritis.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Konkurent\u0173 analiz\u0117s gali skirtis pagal tai, kiek jos yra i\u0161samios. Strateginis planavimas reikalauja gilesnio supratimo, nes jis apima ilgesn\u012f laiko tarp\u0105. Kita vertus, trumpesn\u0117s analiz\u0117s naudojamos trumpalaik\u0117ms tendencijoms, susijusioms su greitu operatyviniu planavimu, steb\u0117ti.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h2 class=\"wp-block-heading\">Konkurent\u0173 analiz\u0117s privalumai<\/h2>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Rinka i\u0161 prigimties yra konkurencingas kra\u0161tovaizdis. Jei neatsi\u017evelgsite \u012f konkurent\u0173 veiksmus ir neprisitaikysite, atsiliksite. Konkurent\u0173 analiz\u0117 \u0161iuo po\u017ei\u016briu gali b\u016bti labai naudinga:<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Lyginamoji analiz\u0117<\/strong>: Be to, kad mokysit\u0117s i\u0161 koleg\u0173, taip pat galite palyginti savo veikl\u0105 ir \u012fvertinti j\u0105 rinkos kontekste. Tai taip pat gali pad\u0117ti suprasti, koki\u0105 rinkos dal\u012f u\u017eima bendrov\u0117, t. y. kiek vienas vartotojas i\u0161leid\u017eia produktui ir koki\u0105 rinkos dal\u012f u\u017eima bendrov\u0117.<\/li>\r\n\r\n\r\n\r\n<li><strong>teikia strategijos gaires.<\/strong>: Su\u017einoj\u0119, k\u0105 daro j\u016bs\u0173 konkurentai, gal\u0117site nuspr\u0119sti, kaip u\u017epildyti spragas ar poreikius, kuri\u0173 jie negali u\u017epildyti, ir tokiu b\u016bdu gal\u0117site sukurti savo i\u0161skirtin\u012f bruo\u017e\u0105 ar ni\u0161\u0105.<\/li>\r\n\r\n\r\n\r\n<li><strong>Leid\u017eia geriau suprasti rink\u0105<\/strong>: Ar j\u016bs\u0173 konkurentai yra tiesioginiai, netiesioginiai ar pakei\u010diantys? Suprasdami savo gamin\u012f kit\u0173 konkurent\u0173 at\u017evilgiu, galite nuspr\u0119sti, kokias strategijas tur\u0117tum\u0117te taikyti, kad gal\u0117tum\u0117te susidoroti su \u012fvairi\u0173 tip\u0173 konkurentais.<\/li>\r\n\r\n\r\n\r\n<li><strong>Ateities tendencij\u0173 nustatymas<\/strong>: Pasidom\u0117kite konkurent\u0173 tyrimais ir prane\u0161imais, kad su\u017einotum\u0117te, kas laukia ateityje. Konkurent\u0173 analiz\u0117 yra labai svarbi rinkos prognozavimo dalis<\/li>\r\n\r\n\r\n\r\n<li><strong>Mokykit\u0117s i\u0161 konkurent\u0173 klaid\u0173<\/strong>: Norite su\u017einoti, kaip seksis prad\u0117ti produkto ar paslaugos pristatym\u0105? Pasimokykite i\u0161 kit\u0173 klaid\u0173 ar klient\u0173 skund\u0173 ir padarykite geriau<\/li>\r\n\r\n\r\n\r\n<li>Svetain\u0117 <strong>galutinis tikslas<\/strong> konkurent\u0173 analiz\u0117s tikslas - pasiekti suvokimo, naudingumo arba funkcin\u012f produkto diferencijavim\u0105, t. y. norite i\u0161skirti savo produkt\u0105 tuo, kaip jis suvokiamas ir (arba) kaip jis tenkina kliento poreikius.<\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<h2 class=\"wp-block-heading\">I\u0161samios konkurent\u0173 analiz\u0117s etapai<\/h2>\r\n<p>\r\n\r\n<div class=\"wp-block-image\"><\/p>\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9262\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/09\/analysis-g5de1d7a95_1920-700x467.jpg\" alt=\"Konkurent\u0173 analiz\u0117\" \/><\/figure>\r\n<p><\/div>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Visapusi\u0161kam konkurent\u0173 pa\u017einimui reikia daugyb\u0117s skirting\u0173 aspekt\u0173. Pateikiame patog\u0173 konkurent\u0173 analiz\u0117s kontrolin\u012f s\u0105ra\u0161\u0105, kuriame rasite visus aspektus:<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ol class=\"wp-block-list\">\r\n<li><strong>Analizuokite konkurent\u0173 rink\u0105<\/strong>: Nustatykite, kas yra j\u016bs\u0173 konkurentai<\/li>\r\n\r\n\r\n\r\n<li><strong>Analizuokite j\u0173 produkt\u0173 portfelius<\/strong>: Nustatykite, k\u0105 jie si\u016blo ir kokias ni\u0161as u\u017epildo j\u0173 produktai<\/li>\r\n\r\n\r\n\r\n<li><strong>Konkurencini\u0173 kain\u0173 analiz\u0117<\/strong>: Su\u017einokite, kaip jie nustato savo produkt\u0173 kainas ir kokias strategijas naudoja paklausai didinti naudodami sandorius, nuolaidas ir pasi\u016blymus.<\/li>\r\n\r\n\r\n\r\n<li><strong>Konkurencingas <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/marketing\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/marketing\" >rinkodara<\/a> analiz\u0117<\/strong>: Analizuokite, kaip konkurentai parduoda savo produktus<\/li>\r\n\r\n\r\n\r\n<li><strong>Konkurencinio turinio analiz\u0117<\/strong>: Atkreipkite d\u0117mes\u012f \u012f savo konkurent\u0173 turinio strategij\u0105 ir su\u017einokite, koks yra j\u016bs\u0173 konkurent\u0173 turinio \u012fsitraukimo lygis.<\/li>\r\n\r\n\r\n\r\n<li><strong>Konkurent\u0173 proces\u0173 analiz\u0117<\/strong>: su\u017einokite, kokias technologijas jie naudoja, kokius procesus taiko ir kaip juos \u012fgyvendina.<\/li>\r\n\r\n\r\n\r\n<li><strong>Komunikacijos analiz\u0117<\/strong>: Supratus j\u0173 produkt\u0105, svarbu \u017einoti, kaip jie \u017ei\u016bri \u012f socialin\u0119 \u017einiasklaid\u0105, komunikacijos strategijas ir kokiose platformose dominuoja.<\/li>\r\n\r\n\r\n\r\n<li><strong>Konkurent\u0173 SSGG analiz\u0117<\/strong>: Atlikite SSGG analiz\u0119, kad su\u017einotum\u0117te j\u0173 stipri\u0105sias ir silpn\u0105sias puses, galimybes ir gr\u0117smes.<\/li>\r\n<\/ol>\r\n<p>\r\n\r\n<\/p>\r\n<h2 class=\"wp-block-heading\">Konkurent\u0173 analiz\u0117s sistem\u0173 tipai<\/h2>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Kai jau \u017einote \u012fvairius konkurent\u0173 analiz\u0117s etapus, turite \u017einoti, kokiais b\u016bdais galima atlikti \u0161\u012f proces\u0105. Rinkodaros specialistai ir verslo teoretikai yra suk\u016br\u0119 daugyb\u0119 \u012fvairi\u0173 sistem\u0173 ir modeli\u0173, kurie gali pad\u0117ti surinkti informacij\u0105 ir j\u0105 \u012fvertinti.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h3 class=\"wp-block-heading\">SSGG analiz\u0117<\/h3>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">K\u0105 galima pasakyti apie SSGG analiz\u0119, kas dar nebuvo pasakyta? Tai laiko patikrintas \u012frankis, kur\u012f dauguma \u017eino ir kuris apima keturis kvadrantus ir du matmenis (vidiniai ir i\u0161oriniai aspektai bei galimi privalumai ir tr\u016bkumai).<\/p>\r\n<p>\r\n\r\n<div class=\"wp-block-image\"><\/p>\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-9251\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/09\/640px-SWOT_en.svg_.png\" alt=\"SSGG analiz\u0117 Konkurent\u0173 sistema\" \/>\r\n<figcaption class=\"wp-element-caption\">Vaizdas per: <a href=\"https:\/\/commons.wikimedia.org\/wiki\/User:Xhienne\">Xhienne<\/a>\u00a0\u2013\u00a0<a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:SWOT_pt.svg\">SWOT pt.svg<\/a><\/figcaption>\r\n<\/figure>\r\n<p><\/div>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Did\u017eiausias jos privalumas - paprastumas, leid\u017eiantis nustatyti savo stipri\u0105sias ir silpn\u0105sias puses, palyginti jas su rinkos galimyb\u0117mis ir gr\u0117sm\u0117mis. Konkurenciniame kontekste j\u012f galima naudoti TOWS matricai, siekiant \u012fvertinti, ar j\u016bs\u0173 vidin\u0117s stipryb\u0117s gali atsverti konkurent\u0173 keliamas gr\u0117smes. Kartu ji leis nustatyti, kurios konkurencin\u0117s gr\u0117sm\u0117s labiausiai pakenks j\u016bs\u0173 silpnosioms pus\u0117ms.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h3 class=\"wp-block-heading\">Verslo modelio drob\u0117<\/h3>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Labai kruop\u0161tus b\u016bdas nustatyti konkurent\u0173 verslo ekosistem\u0105. Ji padeda suskaidyti beveik kiekvien\u0105 konkurento verslo operacij\u0173 grand\u012f.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-9255\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/09\/1920px-Business_Model_Canvas-1-700x495.png\" alt=\"\" width=\"805\" height=\"569\" \/><\/figure>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Kaip parodyta paveiksl\u0117lyje, verslo modelio drob\u0117je (arba Ostervalderio modelyje) nustatoma:<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li>Pagrindiniai partneriai<\/li>\r\n\r\n\r\n\r\n<li>Veikla<\/li>\r\n\r\n\r\n\r\n<li>I\u0161tekliai<\/li>\r\n\r\n\r\n\r\n<li>Vert\u0117s pasi\u016blymai<\/li>\r\n\r\n\r\n\r\n<li>Santykiai su klientais<\/li>\r\n\r\n\r\n\r\n<li>Kanalai<\/li>\r\n\r\n\r\n\r\n<li>Klient\u0173 segmentai<\/li>\r\n\r\n\r\n\r\n<li>I\u0161laid\u0173 strukt\u016bra<\/li>\r\n\r\n\r\n\r\n<li>Pajam\u0173 srautai<\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<h3 class=\"wp-block-heading\">Augimo ir dalies matrica<\/h3>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Kai augimo matrica naudojama konkurenciniame kontekste, ji \u012fgauna pardavimo rezultat\u0173 analiz\u0117s form\u0105. Ji leid\u017eia naudotojams palyginti savo ir (arba) konkurent\u0173 produkt\u0173 portfel\u012f, kad b\u016bt\u0173 galima nustatyti rinkos strategijas.<\/p>\r\n<p>\r\n\r\n<div class=\"wp-block-image\"><\/p>\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9258\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-07-at-12.05.20-700x538.png\" alt=\"Konkurent\u0173 analiz\u0117 BCG matrica\" \/><\/figure>\r\n<p><\/div>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">\"Augimo dalies\" matrica (arba Bostono konsultacin\u0117s grup\u0117s matrica) turi savo strategijos recept\u0173 rinkin\u012f. \u017dvaig\u017ed\u0117s ir \"karv\u0117s\" turi b\u016bti i\u0161laikytos, abejoni\u0173 keliantys \u017eenklai turi b\u016bti toliau analizuojami ir jiems turi b\u016bti suteikta galimyb\u0117 augti, o \"\u0161unys\" turi b\u016bti palikti ramyb\u0117je.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">I\u0161 \u010dia \u012fmon\u0117s gali nuspr\u0119sti, ar joms reikia i\u0161laikyti dabartin\u0119 strategij\u0105, ar ie\u0161koti b\u016bd\u0173, kaip diferencijuoti pozicionavim\u0105. Diferencijavimo pozicionavimas reikalauja, kad produktas prie\u0161int\u0173si konkurent\u0173 savyb\u0117ms ir u\u017eimt\u0173 tam tikr\u0105 ni\u0161\u0105.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h3 class=\"wp-block-heading\">Konkurent\u0173 sprag\u0173 analiz\u0117 turinio rinkodaroje<\/h3>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Konkurent\u0173 arba konkurencinio atotr\u016bkio analiz\u0117 yra puikus b\u016bdas palyginti savo \u012fmon\u0119 su konkurentais ir nustatyti tr\u016bkumus paie\u0161kos sistemose.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ol class=\"wp-block-list\">\r\n<li>Naudokite turinio analiz\u0117s \u012frank\u012f, kad eksportuotum\u0117te visus rakta\u017eod\u017eius, pagal kuriuos j\u016bs\u0173 konkurentai u\u017eima auk\u0161tas pozicijas.<\/li>\r\n\r\n\r\n\r\n<li>Vienintel\u0117s eilut\u0117s, \u012f kurias reikia atkreipti d\u0117mes\u012f, yra raktinis \u017eodis, reitingas, paie\u0161kos apimtis ir URL.<\/li>\r\n\r\n\r\n\r\n<li>Pertvarkykite s\u0105ra\u0161\u0105, kad pabr\u0117\u017etum\u0117te URL, ir raskite turin\u012f, kuris yra auk\u0161tai reitinguojamas pagal KW.<\/li>\r\n\r\n\r\n\r\n<li>I\u0161nagrin\u0117kite turin\u012f ir URL adresus, kad nustatytum\u0117te, apie kokias temas ra\u0161oma, ypa\u010d naudojant antra\u0161t\u0117s \u017eymas.<\/li>\r\n\r\n\r\n\r\n<li>I\u0161analizuokite kiekvieno URL adreso raktinius \u017eod\u017eius, kurie yra tarp 20-50 geriausi\u0173 SERP, kad gal\u0117tum\u0117te rasti raktinius \u017eod\u017eius, kuriuos gal\u0117tum\u0117te \u012ftraukti \u012f savo straipsnius.<\/li>\r\n\r\n\r\n\r\n<li>Sutvarkykite kiekvieno URL rakta\u017eod\u017eius pagal paie\u0161kos apimt\u012f, taip pat ilgus rakta\u017eod\u017eius, kuriuos galite \u012ftraukti \u012f straipsn\u012f.<\/li>\r\n\r\n\r\n\r\n<li>Naudokite raktini\u0173 \u017eod\u017ei\u0173 tyrimo \u012frank\u012f, kad surastum\u0117te papildom\u0173 su tema susijusi\u0173 raktini\u0173 \u017eod\u017ei\u0173, kurie gali b\u016bti naudojami konkurento straipsniui i\u0161pl\u0117sti.<\/li>\r\n\r\n\r\n\r\n<li>Naudodamiesi rakta\u017eod\u017eiais galite sukurti straipsn\u012f, kuris pranoks j\u016bs\u0173 konkurent\u0173 darb\u0105.<\/li>\r\n\r\n\r\n\r\n<li>Pakartokite proces\u0105 su kitais konkurentais<\/li>\r\n<\/ol>\r\n<p>\r\n\r\n<\/p>\r\n<h2 class=\"wp-block-heading\">Konkurent\u0173 kainodaros ir turinio analiz\u0117s \u012frankiai<\/h2>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Kai jau \u017einote, kokio tipo analiz\u0117s jums labiausiai reikia, gali b\u016bti svarbu rinkti ir tvarkyti duomenis. Yra daugyb\u0117 \u012franki\u0173, kurie gali pad\u0117ti atlikti konkurent\u0173 kainodaros analiz\u0119, pasi\u017eymin\u010di\u0173 skirtingais privalumais ir skirtingu d\u0117mesiu:<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Luminate rinkos kaina<\/strong>: Rinkos kain\u0173 steb\u0117jimo platforma<\/li>\r\n\r\n\r\n\r\n<li><strong>Prisync<\/strong>: Konkurent\u0173 kain\u0173 steb\u0117jimo platforma<\/li>\r\n\r\n\r\n\r\n<li><strong>PROS<\/strong>: Debesijos sprendimai, kurie pagreitina pardavimus ir u\u017etikrina kain\u0173 nustatymo strategijas<\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Kalbant apie turin\u012f, <strong><a href=\"https:\/\/promoguy.nl\/lt\/blog\/google-analytics-a-beginners-guide-to-setting-up\/\" target=\"_blank\" rel=\"noreferrer noopener\">\"Google Analytics<\/a><\/strong> puikiai tinka nustatyti <a href=\"https:\/\/promoguy.nl\/lt\/blog\/smart-goals-marketing-analytics-with-google-101\/\" target=\"_blank\" rel=\"noreferrer noopener\">lyginamieji standartai ir srauto analiz\u0117.<\/a>. Nustat\u0119 svarbiausius konkurent\u0173 kanalus, naudokite tokias priemones kaip <strong><a href=\"https:\/\/promoguy.nl\/lt\/blog\/semrush-sensor-keyword-research-seo-made-easy\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEMrush<\/a><\/strong> ir <strong>Ahrefs<\/strong> gali pad\u0117ti analizuoti turin\u012f, steb\u0117ti <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/seo\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/seo\" >SEO (nuo 750 EUR)<\/a>, atlikite PPC konkurent\u0173 analiz\u0119 ir pateikite id\u0117j\u0173 savo kanalams.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><em>Jei j\u016bs\u0173 \u012fmonei reikalingos konsultacijos d\u0117l konkurent\u0173 analiz\u0117s, esate tinkamoje vietoje. Patikrinkite m\u016bs\u0173 <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/services\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/services\" >paslaugos<\/a> daugiau informacijos.<\/em><\/p>\r\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Skaitmenin\u0117s rinkodaros srityje konkurent\u0173 analiz\u0117 yra vienas i\u0161 pagrindini\u0173 b\u016bd\u0173 palyginti savo veikl\u0105. Su\u017einokite, kaip analizuoti savo konkurentus.<\/p>","protected":false},"author":1,"featured_media":12837,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,15],"tags":[236,237],"wl_entity_type":[47,54,45,51],"class_list":["post-9236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-seo-en","tag-competitor-analysis","tag-competitor-analysis-frameworks","wl_entity_type-article","wl_entity_type-faq-page","wl_entity_type-local-business","wl_entity_type-news-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Competitor Analysis For Digital Businesses 101 - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"A competitor analysis is a great way to determine where you stand in the market. 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