{"id":9268,"date":"2022-09-19T09:21:41","date_gmt":"2022-09-19T09:21:41","guid":{"rendered":"https:\/\/promoguy.nl\/rebranding-strategies-for-online-marketing\/"},"modified":"2024-09-25T20:44:30","modified_gmt":"2024-09-25T20:44:30","slug":"rebranding-strategies-for-online-marketing","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2022\/09\/19\/rebranding-strategies-for-online-marketing\/","title":{"rendered":"Preki\u0173 \u017eenkl\u0173 keitimo strategijos internetinei rinkodarai"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u012emon\u0117s prek\u0117s \u017eenklas yra pagrindin\u0117 priemon\u0117, padedanti sukurti \u012fvaizd\u012f vartotoj\u0173 s\u0105mon\u0117je. Tod\u0117l \u0161is \u012fvaizdis nuolat kinta, nes skonis ir tendencijos kei\u010diasi, kad atitikt\u0173 naujas epochas. Prek\u0117s \u017eenklai tur\u0117t\u0173 atitinkamai prisitaikyti ir i\u0161 naujo atrasti save. \u0160tai kur yra prek\u0117s \u017eenklo keitimas.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Sukurti visi\u0161kai nauj\u0105 savo prek\u0117s \u017eenklo tapatyb\u0119 gali b\u016bti sud\u0117tinga, nes ji prie\u0161tarauja ankstesn\u0117ms koncepcijoms. Ta\u010diau daugeliui \u012fmoni\u0173 pavyko atnaujinti savo \u012fvaizd\u012f ir bendravimo stili\u0173 ir pasiekti s\u0117km\u0119. \u0160iame straipsnyje ap\u017evelgsime, kod\u0117l ir kaip preki\u0173 \u017eenklai kei\u010dia savo \u012fvaizd\u012f, taip pat pateiksime kelet\u0105 pavyzd\u017ei\u0173, i\u0161 kuri\u0173 galime pasimokyti.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Kod\u0117l reikia keisti \u012fmon\u0117s prek\u0117s \u017eenkl\u0105?<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Atsi\u017evelgiant \u012f tai, kad visi\u0161kai nauj\u0173 prek\u0117s \u017eenklo gairi\u0173 k\u016brimas gali b\u016bti sud\u0117tingas, kod\u0117l \u012fmon\u0117 tur\u0117t\u0173 keisti prek\u0117s \u017eenkl\u0105? Be to, kaip \u012fmon\u0117 nustato, kada jai reikia keisti prek\u0117s \u017eenkl\u0105?<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Svarstydama galimyb\u0119 keisti prek\u0117s \u017eenkl\u0105, \u012fmon\u0117 turi u\u017eduoti tris pagrindinius klausimus:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Ar pasiekiate tikslin\u0119 auditorij\u0105?<\/li>\r\n\r\n\r\n\r\n<li>Ar pasikeit\u0117 j\u016bs\u0173 rinka?<\/li>\r\n\r\n\r\n\r\n<li>Kiek j\u016bs\u0173 nes\u0117km\u0117s prie\u017eastis yra \u012fvaizd\u017eio ir komunikacijos problema?<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Papras\u010diau tariant, pertvarkydami savo prek\u0117s \u017eenkl\u0105 galite j\u012f suderinti su klient\u0173 skoniu. Tai gali b\u016bti papras\u010diausias logotipo pakeitimas, kuris privers \u017emones kalb\u0117ti, o moderniai atrodantis prek\u0117s \u017eenklas pateks \u012f antra\u0161tes. Taip pat tai gali b\u016bti drasti\u0161kas dalykas, pavyzd\u017eiui, pertvarkymas i\u0161 vir\u0161aus, reikalaujantis rimtai pakeisti bendravimo stili\u0173, informavimo politik\u0105, po\u017ei\u016br\u012f \u012f prek\u0117s \u017eenkl\u0105 ir dar daugiau.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Kiek gali kainuoti prek\u0117s \u017eenklo keitimas?<\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-9275\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/09\/Rebranding-Types.png\" alt=\"Preki\u0173 \u017eenkl\u0173 tip\u0173 strukt\u016bra\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Vidutin\u0117 \u012fmon\u0117s prek\u0117s \u017eenklo keitimo kaina priklauso nuo veiklos masto. Ma\u017eesniu mastu atnaujinimas gali kainuoti nuo 1TP430 000 iki 1TP450 000 u\u017e laikotarp\u012f nuo 1 finansinio ketvir\u010dio iki beveik pus\u0117s met\u0173. Prek\u0117s \u017eenklo atnaujinimas \u012fmonei gali kainuoti nuo $60 000 iki $80 000 per pus\u0119 met\u0173 ar \u0161iek tiek daugiau. Galiausiai, kapitalinis remontas yra brangiausias - nuo $100 000 iki $250 000 per laikotarp\u012f nuo 8 m\u0117nesi\u0173 iki met\u0173.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160ie skai\u010diavimai gali b\u016bti apytiksliai, ta\u010diau jie atitinka b\u016btin\u0173 poky\u010di\u0173 mast\u0105. Kartais brangiai kainuojan\u010dios pastangos keisti prek\u0117s \u017eenklo elementus gali pareikalauti skirtingo lygio pakeitim\u0173, priklausomai nuo to, kiek prek\u0117s \u017eenklo identitetas neatitinka vartotoj\u0173 l\u016bkes\u010di\u0173. Svarbu pa\u017eym\u0117ti, kad grie\u017et\u0173 taisykli\u0173 n\u0117ra, o ribos tarp \u0161i\u0173 kategorij\u0173 da\u017enai gali nublankti.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Geriausia, kad jie b\u016bt\u0173 atnaujinami kartu su laikme\u010diu. Kai kyla klausimas, kaip da\u017enai \u012fmon\u0117 tur\u0117t\u0173 keisti prek\u0117s \u017eenkl\u0105, teisingas atsakymas - tiek, kiek reikia. Ta\u010diau dauguma \u012fmoni\u0173, kurios yra suk\u016brusios original\u0173 ton\u0105 ir suvokim\u0105, kas 5-10 met\u0173 kei\u010dia savo \u012fvaizd\u012f. Tai tampa per\u0117jimo i\u0161 vienos \u012fmon\u0117s epochos \u012f kit\u0105 ritualu.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Prek\u0117s \u017eenklo keitimo proceso etapai<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Visapusi\u0161kai pertvarkant \u012fmon\u0119, prek\u0117s \u017eenklo keitimo procesas gali susid\u0117ti i\u0161 daug etap\u0173:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Nustatykite pagrindin\u0119 problem\u0105: Turite b\u016bti tikri, kad prek\u0117s \u017eenklo keitimas pad\u0117s i\u0161spr\u0119sti problem\u0105, kuri\u0105 sprend\u017eiate.<\/li>\r\n\r\n\r\n\r\n<li>Nuspr\u0119skite d\u0117l prek\u0117s \u017eenklo keitimo personalo: Priklausomai nuo naujojo prek\u0117s \u017eenklo k\u016brimo masto ir j\u016bs\u0173 \u012fmon\u0117s, turite nuspr\u0119sti, ar dirbti su savo vidaus komanda, ar su i\u0161orine prek\u0117s \u017eenklo keitimo agent\u016bra.<\/li>\r\n\r\n\r\n\r\n<li>Rinkos ir konkurent\u0173 analiz\u0117: Pa\u017einkite savo aplink\u0105 ir konkurentus, kad su\u017einotum\u0117te naujausias tendencijas, pramon\u0117s standartus ir vartotoj\u0173 skon\u012f.<\/li>\r\n\r\n\r\n\r\n<li>Auditorijos analiz\u0117: Rinkos analiz\u0117s konkretesn\u0117 versija apima nustatym\u0105, kas yra ir kas n\u0117ra j\u016bs\u0173 rinkoje ir kaip galite pritaikyti savo prane\u0161imus prie j\u0173 pageidavim\u0173.<\/li>\r\n\r\n\r\n\r\n<li>Prek\u0117s \u017eenklo auditas: Nustatykite, kas veikia ir kas neveikia, i\u0161siai\u0161kinkite, kiek darni yra visa j\u016bs\u0173 ikonografija ir prane\u0161imai, ar reikia atnaujinti j\u016bs\u0173 vertybes, taip pat nustatykite nauj\u0105 misij\u0105 ir vizij\u0105.<\/li>\r\n\r\n\r\n\r\n<li>Sukurkite prek\u0117s \u017eenklo komunikacijos strategij\u0105: Suderinkite visk\u0105, kas susij\u0119 su j\u016bs\u0173 komunikacija (daugiau apie tai - toliau esan\u010diame skyriuje).<\/li>\r\n\r\n\r\n\r\n<li>Sukurkite \u012fvaizd\u012f ir gaires: Nuspr\u0119skite, kaip savo komunikacij\u0105 paversite ikoni\u0161ka, naudodami vaizdus, kalb\u0105 ir stili\u0173.<\/li>\r\n\r\n\r\n\r\n<li>Pristatykite savo prek\u0117s \u017eenkl\u0105 ir rinkite atsiliepimus: Svarbu \u012fsitikinti, ar esate priimami taip, kaip numatyta. \u012esiklausykite \u012f auditorij\u0105, atlikite bandymus ir prireikus koreguokite. Kai kurios \u012fmon\u0117s yra pakankamai didel\u0117s, kad pats prek\u0117s \u017eenklo keitimo prane\u0161imas tampa svarbia istorija, d\u0117l kurios verta kelti triuk\u0161m\u0105.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Prek\u0117s \u017eenklo komunikacijos strategijos k\u016brimas<\/h3>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9294\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/09\/communication-gee2ab1a36_1920-700x434.jpg\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Nusta\u010dius, kad problema yra susijusi su j\u016bs\u0173 prek\u0117s \u017eenklu, atlikus preliminarius vartotoj\u0173 tyrimus ir nusta\u010dius pagrindinius prek\u0117s \u017eenklo bruo\u017eus, laikas kurti prek\u0117s \u017eenklo komunikacijos strategij\u0105. Pirmasis \u017eingsnis tai darant - patikrinti, kurie prek\u0117s \u017eenklo elementai sukelia problem\u0105, ir nuspr\u0119sti, kokio masto prek\u0117s \u017eenklo keitim\u0105 reikia atlikti. Atnaujinimo ir kapitalinio pertvarkymo proced\u016bros gali labai skirtis, tod\u0117l geriausia tai \u017einoti i\u0161 anksto.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kitas \u017eingsnis - gr\u012f\u017eti prie pagrind\u0173. Atminkite: visas prek\u0117s \u017eenklo k\u016brimas turi b\u016bti grind\u017eiamas pagrindin\u0117mis vertyb\u0117mis ir prek\u0117s \u017eenklo tapatybe (nebent \u012fmon\u0117 ketina visi\u0161kai persitvarkyti - tokiu atveju net ir \u0161ie paprastai stabil\u016bs aspektai gali keistis). Palyginkite elementus, kuriuos norite keisti, su pagrindiniais prek\u0117s \u017eenklo elementais.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Toliau reikia sukurti reklam\u0105, kuri atitikt\u0173 nuosekl\u0173 prek\u0117s \u017eenklo komunikacijos stili\u0173. Jei j\u016bs\u0173 prek\u0117s \u017eenklas susij\u0119s su efektyvumu ir futurizmu, galb\u016bt nor\u0117site i\u0161tirti, koks dizainas atrodo pa\u017eangiausias. Ir atvirk\u0161\u010diai, jei j\u016bs\u0173 prek\u0117s \u017eenklas remiasi sveiku, laikui nepavald\u017eiu po\u017ei\u016briu, galb\u016bt nor\u0117site i\u0161siai\u0161kinti, kas \u017emon\u0117ms kelia nostalgij\u0105 arba suteikia pasitik\u0117jimo jausm\u0105. Pertvarkykite savo tekst\u0173 ra\u0161ym\u0105, interneto svetain\u0119, vizualin\u012f dizain\u0105 ir strategij\u0105, kad remtum\u0117t\u0117s \u0161iomis emocijomis.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tai sud\u0117tingas procesas, tod\u0117l rekomenduojame perskaityti m\u016bs\u0173 straipsn\u012f apie <a href=\"https:\/\/promoguy.nl\/lt\/blog\/brand-strategy-communicating-brand-story\/\" target=\"_blank\" rel=\"noreferrer noopener\">prek\u0117s \u017eenklo istorija<\/a> ir taikant j\u012f pagal <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/marketing\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/marketing\" >rinkodara<\/a>.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Prek\u0117s \u017eenklo prane\u0161im\u0173 k\u016brimas<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Komunikacijos strategijos yra ilgalaikis reikalas, o prane\u0161im\u0173 siuntimas - greitas operatyvinis darbas. Kalbant apie prane\u0161im\u0173 siuntim\u0105, n\u0117ra taisykli\u0173, kurios leist\u0173 pasiekti tiksli\u0173 rezultat\u0173. Ta\u010diau yra metod\u0173, kurie padeda lengviau apsispr\u0119sti d\u0117l prane\u0161imo ir i\u0161laikyti nuosekl\u0173 bals\u0105. Visuose j\u016bs\u0173 prane\u0161imuose tur\u0117t\u0173 b\u016bti atsi\u017evelgiama \u012f \u0161iuos minimalius elementus:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Prek\u0117s \u017eenklo esm\u0117 (balsas, tonas, asmenyb\u0117): Ar esate oficialus, ar neoficialus? Draugi\u0161kas ar profesionalus? \u0160iuolaiki\u0161ki ar klasikiniai? Tai tur\u0117t\u0173 b\u016bti pagr\u012fsta tuo, koki\u0105 emocij\u0105 norite, kad klientai pajust\u0173.<\/li>\r\n\r\n\r\n\r\n<li>Antra\u0161t\u0117: \"McDonald's\" turi \"I'm lovin' it\", \"Nike\" - \"Just Do it\").<\/li>\r\n\r\n\r\n\r\n<li>Vert\u0117s rekvizitas: K\u0105 galite pasi\u016blyti, ko niekas kitas negali pasi\u016blyti tiek pa\u017eintiniu, tiek emociniu po\u017ei\u016briu? Pvz., \"mes gaminame automobilius, kurie \u012fk\u016bnija galios ir klas\u0117s poj\u016bt\u012f\".<\/li>\r\n\r\n\r\n\r\n<li>Prek\u0117s \u017eenklo prane\u0161im\u0173 rams\u010diai: Kaip \u012fgyvendinate savo vert\u0117s pasi\u016blym\u0105? Remiantis pirmiau pateiktu automobilio pavyzd\u017eiu, \"naujausios technologijos, senoviniai dizaineriai ir i\u0161skirtin\u0117 klient\u0173 atranka, kad m\u016bs\u0173 automobiliai b\u016bt\u0173 reti\".<\/li>\r\n\r\n\r\n\r\n<li>\u012erodymai: B\u016bkite daugiau nei tik kalbomis. Parodykite klientams, kad galite fizi\u0161kai \u012fgyvendinti savo pa\u017eadus. Pateikite kelet\u0105 statistini\u0173 duomen\u0173 ir klient\u0173 atsiliepim\u0173, kad pa\u012fvairintum\u0117te pardavim\u0173 pristatym\u0105.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Remdamosi \u0161iais elementais \u012fmon\u0117s gali sukurti nuosekli\u0105 \u017einut\u0119, kurios laikyt\u0173si visi j\u0173 rinkodaros specialistai.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Patarimai, kaip pakeisti prek\u0117s \u017eenkl\u0105<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kadangi prek\u0117s \u017eenklo k\u016brimas gali b\u016bti labiau menas nei mokslas (tod\u0117l j\u012f sunku apibr\u0117\u017eti), pateikiame kelet\u0105 \u012fvairi\u0173 patarim\u0173, kurie gali jums pad\u0117ti.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kalb\u0117dami apie estetik\u0105, <strong>svarbiausia - nuoseklumas ir lankstumas<\/strong>. Reikia logotipo, kur\u012f b\u016bt\u0173 lengva visur pritaikyti, kuris b\u016bt\u0173 atpa\u017e\u012fstamas ir gal\u0117t\u0173 b\u016bti \u012fvairi\u0173 form\u0173. Geriausi logotipai pasi\u017eymi paprastumu, tod\u0117l yra labai universal\u016bs (\"Apple\", \"Windows\", \"Playstation\" ir t. t.). Jie tur\u0117t\u0173 b\u016bti su i\u0161 karto matoma spalv\u0173 schema, pavyzd\u017eiui, \"Google\".<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Lauko bandymas <strong>emocin\u0117s asociacijos<\/strong> su klientais, naudojan\u010diais sinonimus. I\u0161siai\u0161kinkite, kokius jausmus norite, kad j\u016bs\u0173 prek\u0117s \u017eenklas sukelt\u0173, ir pabandykite juos u\u017efiksuoti. Kai \u017emon\u0117s galvoja apie \"Mercedes\", jie galvoja apie klas\u0119. Kai galvoja apie \"Coca Col\u0105\", jiems kyla presti\u017ein\u012f palikim\u0105 turin\u010dio prek\u0117s \u017eenklo vaizdai. Nuosekli prane\u0161im\u0173 strategija sukels \u0161ias asociacijas, o tai rodo s\u0117kmingas prek\u0117s \u017eenklo k\u016brimo pastangas.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pasirink\u0119 kelis finalininkus, atlikite kelet\u0105 <strong>j\u016bs\u0173 prane\u0161im\u0173 ir reklamos testavimas lauke.<\/strong>. \u0160iuo atveju labai svarb\u016bs gali b\u016bti A\/B testai, kurie padeda patobulinti prane\u0161im\u0105 per kelis tyrimus. Taip pat galite i\u0161bandyti fokus grupi\u0173 logotipus, kad su\u017einotum\u0117te, kaip jie veikia j\u016bs\u0173 demografines grupes.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Prek\u0117s \u017eenklo s\u0117km\u0117s istorijos<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160tai keletas atvej\u0173, kurie iliustruoja prek\u0117s \u017eenklo k\u016brimo ir alternatyvi\u0173 prek\u0117s \u017eenklo k\u016brimo strategij\u0173 svarb\u0105.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">\"Eat Fresh\" atnaujinimas, klient\u0173 aptarnavimo atnaujinimas ir \"Subway\" prek\u0117s \u017eenklo keitimas<\/h3>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-9288\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/09\/unnamed-1.png\" alt=\"&quot;Subway&quot; logotipo prek\u0117s \u017eenklo atnaujinimas\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Jei kada nors reik\u0117jo keisti prek\u0117s \u017eenkl\u0105, tai buvo \"Subway\". Produktas buvo nekoks, ta\u010diau daugyb\u0117 komunikacijos skandal\u0173 ir didel\u012f nerim\u0105 keliantis atvejis, kai <a href=\"https:\/\/www.republicworld.com\/entertainment-news\/others\/what-happened-to-jared-from-subway-why-was-he-arrested-and-where-is-he-now-find-out.html\" target=\"_blank\" rel=\"noreferrer noopener\">j\u0173 atstovo spaudai teisin\u0117s problemos.<\/a> pakenk\u0117 bendrov\u0117s ry\u0161iams su visuomene.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u012emon\u0117 nusprend\u0117 atnaujinti savo prek\u0117s \u017eenklo komunikacij\u0105 ir reklam\u0105, sukurdama nauj\u0105 logotip\u0105, i\u0161vaizd\u0105 ir interneto strategij\u0105. Be to, kad \u012f reklam\u0105 \u012ftrauk\u0117 \u017einomus sportininkus (remdamiesi prek\u0117s \u017eenklo vertyb\u0117mis, susijusiomis su sveikata), jie padvigubino klient\u0173 aptarnavimo paslaugas, integruodami jas \u012f internet\u0105. Patobulinta <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/digital\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/digital\" >skaitmeninis<\/a> u\u017esakymo procesas \"Subway\" program\u0117l\u0117je, Subway.com ir tre\u010di\u0173j\u0173 \u0161ali\u0173 pristatymo partneriams leido jiems pasinaudoti kita pagrindine vertybe - maisto paslaug\u0173 pritaikomumu.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Geresnis, patogesnis b\u016bdas, taip pat \u0161\u016bkis \"Eat Fresh Refresh\", logotipo pakeitimas ir fan\u0173 m\u0117gstam\u0173 subprodukt\u0173 parinktis fran\u0161izi\u0173 filialuose suteik\u0117 \u012fmonei labai reikaling\u0105 pagreit\u012f. Nuo to laiko tai tapo svarbia greitojo maisto restoran\u0173 prek\u0117s \u017eenklo keitimo s\u0117km\u0117s istorija.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">\"Siemens\" tampa \"Unify<\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-9284\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/09\/intelligent-infrastructure-1006x564-1-700x392.jpg\" alt=\"&quot;Siemens&quot; prek\u0117s \u017eenklo keitimas\" \/>\r\n<figcaption class=\"wp-element-caption\">Vaizdas per: Siemens<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Technologij\u0173 ir buitin\u0117s elektronikos tiek\u0117ja \"Siemens\" jau kur\u012f laik\u0105 buvo \u012fstrigusi praeityje. \u017dinomiausi jos produktai 2000-aisiais buvo mobilieji telefonai, ta\u010diau pastaraisiais de\u0161imtme\u010diais jie nebebuvo pagrindinis vartotoj\u0173 traukos objektas. Tai rei\u0161k\u0117, kad jiems reikia \u017eengti koja kojon su laiku.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Technologij\u0173 bendrov\u0117s turi \u012fk\u016bnyti futuristin\u0119 estetik\u0105, tod\u0117l buvo b\u016btina atnaujinti \"Siemens\" i\u0161vaizd\u0105, stili\u0173 ir logotip\u0105. To ypa\u010d reik\u0117jo d\u0117l to, kad Siemens atsisak\u0117 savo senojo \u012fvaizd\u017eio ir tapo senoviniu prek\u0117s \u017eenklu, pabr\u0117\u017eian\u010diu savo poveik\u012f visuomenei. Pirmasis b\u016bdas tai padaryti buvo \u0161\u016bkis<a href=\"https:\/\/new.siemens.com\/gr\/en\/company\/topic-areas\/ingenuity-for-life.html\" target=\"_blank\" rel=\"noreferrer noopener\">I\u0161radingumas visam gyvenimui<\/a>' ir pabr\u0117\u017eti j\u0173 rinkodar\u0105 3 pagrindin\u0117se srityse: gamybos ateitis, tvarioji energetika ir pa\u017eangioji infrastrukt\u016bra.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u012e naujoves orientuotas pasaulinis prek\u0117s \u017eenklo pakeitimas atnaujina prek\u0117s \u017eenklo komunikacij\u0105 ir pabr\u0117\u017eia veiklos ir strategin\u012f per\u0117jim\u0105 prie automatizavimo ir skaitmeninimo. Tai pabr\u0117\u017eiama ir naujuoju prek\u0117s \u017eenklo \u012fvaizd\u017eiu bei kalba, daugiausia d\u0117mesio skiriant \u017emon\u0117ms ir pabr\u0117\u017eiant socialin\u0119 naud\u0105:<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9286\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-12-at-12.56.30-1-700x459.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Emocinio simbolio ir palikimo naudojimas buvo vienas i\u0161 svarbiausi\u0173 veiksni\u0173, pad\u0117jusi\u0173 \"Siemens\", kaip konglomeratui, \u012fgyti svarb\u0105. Nuo to laiko perorientavimas buvo s\u0117kmingas ir atgaivino susidom\u0117jim\u0105 prek\u0117s \u017eenklu, suvienodindamas labai \u012fvairialyp\u012f jo produkt\u0173 portfel\u012f.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">\"MailChimp\" i\u0161 el. pa\u0161to paslaugos tampa visaverte rinkodaros platforma<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">B2B prek\u0117s \u017eenklo strategijai reikia skonio, net jei ji n\u0117ra tokia (tariamai) emoci\u0161kai motyvuota kaip B2C. \"Mailchimp\" prek\u0117s \u017eenklo keitimas - tai \u012frodymas, kad galima \u012fsiklausyti \u012f klientus ir, pasinaudojus j\u0173 atsiliepimais, pl\u0117sti savo versl\u0105. Kartu su per\u0117jimu prie visavert\u0117s platformos visiems \u012fmoni\u0173 rinkodaros poreikiams tenkinti jie pakeit\u0117 savo prek\u0117s \u017eenklo komunikacij\u0105, kad pabr\u0117\u017et\u0173 dabar si\u016blom\u0105 visapusi\u0161k\u0105 rinkodaros patirt\u012f.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-9290\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-12-at-13.17.03-1-700x317.png\" alt=\"\" width=\"838\" height=\"379\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">U\u017euot pabr\u0117\u017e\u0119 \"lengv\u0105 el. pa\u0161to rinkodar\u0105\" savo platformoje, jie kalba apie rezultatus. Naujajame puslapyje daugiausia d\u0117mesio skiriama auditorijos ir pajam\u0173 didinimui. \u0160is per\u0117jimas prie ai\u0161kesnio teigiam\u0173 verslo augimo galimybi\u0173 apib\u016bdinimo pabr\u0117\u017eia naud\u0105, o ne apra\u0161o paslaugas.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" class=\"wp-image-9291\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-12-at-13.20.40-700x283.png\" alt=\"\" width=\"796\" height=\"322\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ankstesn\u0117je svetain\u0117je daugiausia d\u0117mesio buvo skiriama platformos funkcijoms, o naujajame puslapyje i\u0161 karto pristatomi privalumai ir vertyb\u0117s. U\u017euot kalb\u0117j\u0119 apie savo pasi\u016blymus ar sandorius, jie i\u0161 karto pereina prie augimo, kur\u012f gali sukurti, ir puslap\u012f papildo \u017einomais klientais bei \u012frodym\u0173, kad sandoris b\u016bt\u0173 sudarytas.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9292\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-12-at-13.22.14-700x279.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tai pavyzdys, kaip \u012fmon\u0117, apimanti savo augim\u0105 ir \u012fsitikinusi, kad jai nereikia ai\u0161kinti savo klientams. Tai patvirtina ir ry\u0161ki spalv\u0173 gama bei pasitik\u0117jim\u0105 kelianti, ta\u010diau neformali kalba.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Norite pakeisti savo \u012fmon\u0117s prek\u0117s \u017eenkl\u0105? Klientams visame pasaulyje teikiame prek\u0117s \u017eenklo strategijos konsultacijas ir prek\u0117s \u017eenklo strategijos paslaugas. Pa\u017evelkite \u012f m\u016bs\u0173 <a href=\"https:\/\/promoguy.nl\/lt\/apie\/#services\" target=\"_blank\" rel=\"noreferrer noopener\">paslaug\u0173 puslap\u012f, kad su\u017einotum\u0117te daugiau<\/a>.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>\u012emon\u0117s prek\u0117s \u017eenklas yra pagrindin\u0117 priemon\u0117, padedanti sukurti \u012fvaizd\u012f vartotoj\u0173 s\u0105mon\u0117je. \u0160tai kaip s\u0117kmingai pakeisti \u012fmon\u0117s prek\u0117s \u017eenkl\u0105.<\/p>","protected":false},"author":1,"featured_media":12833,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,10,16],"tags":[233,234,232,235],"wl_entity_type":[47,54],"class_list":["post-9268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-online-presence","category-websites","tag-brand-messaging","tag-brand-strategy","tag-rebranding","tag-rebranding-types","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Rebranding Strategies for Online Marketing - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"As tastes, markets, and trends morph to suit new eras, brands should adjust and reinvent themselves. 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