{"id":9298,"date":"2022-09-26T07:45:18","date_gmt":"2022-09-26T07:45:18","guid":{"rendered":"https:\/\/promoguy.nl\/gen-z-trends-for-online-marketing\/"},"modified":"2025-04-05T14:27:03","modified_gmt":"2025-04-05T14:27:03","slug":"gen-z-trends-for-online-marketing","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2022\/09\/26\/gen-z-trends-for-online-marketing\/","title":{"rendered":"Z kartos internetin\u0117s rinkodaros tendencijos"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Kiekvienai naujai kartai b\u016bdingos tam tikros savitos tendencijos, kuriomis ji skiriasi nuo ankstesn\u0117s. Atsi\u017evelgdami \u012f \u0161iuos skirtumus, rinkodaros specialistai turi pritaikyti savo strategijas, kad geriau prisitaikyt\u0173 prie jaunesni\u0173 vartotoj\u0173 ir nelikt\u0173 nuo\u0161alyje. Tod\u0117l \u0161iame straipsnyje ap\u017evelgsime Z kartos tendencijas, kurias tur\u0117tum\u0117te \u017einoti prie\u0161 bandydami u\u017emegzti ry\u0161\u012f su \u0161ia augan\u010dia demografine grupe.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ta\u010diau pirmiausia pakalb\u0117kime apie rinkodaros Z kartos auditorijai sp\u0105stus ir apie tai, k\u0105 kart\u0173 rinkodaros tendencijos visada daro klaidingai. Pakeliui aptarsime unikalius \u0161ios kartos turinio ir mem\u0173 aspektus.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Kod\u0117l j\u016bs\u0173 Z kartos rinkodara neveikia<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Atsisveikinkite su t\u016bkstantme\u010dio gyventojais ir pasveikinkite Z kart\u0105. Rinkodara orientuojasi \u012f nauj\u0105j\u0105 vaik\u0173 ir jaunuoli\u0173 kart\u0105, kuri \u0161iuo metu domina \u012fmones. Tendencijos \u0161iek tiek cikli\u0161kos, tod\u0117l kaskart, kai paskelbiama apie nauj\u0105 kart\u0105, rinkodaros specialistus i\u0161tinka isterija bandant i\u0161siai\u0161kinti, kod\u0117l j\u0173 seni triukai nustojo veikti.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ar j\u016bs\u0173 rinkodara nebe\u012fdomi naujiems jauniems \u017emon\u0117ms? Taip gali b\u016bti tod\u0117l, kad \"kart\u0173 segmentavimas\" n\u0117ra tikslus mokslas. Ties\u0105 sakant, tai n\u0117ra mokslas, nes kartos gamtoje neegzistuoja. Pernelyg grie\u017etai laikydamiesi stereotip\u0173 apie kartas, savo tyrimuose darote klaidingas prielaidas.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Adamo Connoverio klasikin\u0117je kalboje apie t\u016bkstantme\u010dio kartos atstovus yra keletas t\u0173 pa\u010di\u0173 ties\u0173, kurias tur\u0117tume taikyti ir \u010dia:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\">\r\n<div class=\"wp-block-embed__wrapper\">https:\/\/www.youtube.com\/watch?v=-HFwok9SlQQ<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">J\u016bs\u0173 rinkodara nebus veiksminga, jei juos laikysite ateiviais, kuriems pataikaujate. Be to, jei bandysite su jais kalb\u0117ti j\u0173 kalba, atrodysite senas ir neadekvatus. Netikite manimi? Pa\u017evelkite \u012f gausyb\u0119 straipsni\u0173, kuriuose kalbama apie tai, kaip prabang\u016bs preki\u0173 \u017eenklai ir \u017einiasklaidos priemon\u0117s patiria nes\u0117km\u0119 \"TikTok\".<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Svarbiausia, kad kart\u0173 skirtumai turi tiek galios, kiek mes jiems suteikiame. Pirmiausia su jaunesniais \u017ei\u016brovais elkit\u0117s kaip su \u017emon\u0117mis, vertais j\u016bs\u0173 laiko ir pagarbos.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Demografin\u0117s tendencijos<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9324\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/09\/2022-09-PROMOGUY-info-01-1-700x719.png\" alt=\"Z kartos tendencijos Skaitmeninis pirkimas\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">2022 m. tendencijos rodo, kad dabartin\u0117 karta yra pati \u012fvairiausia (Vakar\u0173 \u0161alyse). <a href=\"https:\/\/www.pewresearch.org\/social-trends\/2020\/05\/14\/on-the-cusp-of-adulthood-and-facing-an-uncertain-future-what-we-know-about-gen-z-so-far-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">\"Pew Research Center\" duomenimis<\/a>, jie taip pat bus labiausiai i\u0161silavinusi karta n istorijoje, nes baigusi\u0173j\u0173 auk\u0161t\u0105j\u012f moksl\u0105 skai\u010dius yra rekordinis. Be to, j\u0173 <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/digital\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/digital\" >skaitmeninis<\/a> ra\u0161tingumas taip pat yra did\u017eiausias, nes tik nedaugelis nari\u0173 prisimena laikus prie\u0161 internet\u0105. Tod\u0117l, <a href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/true-gen-generation-z-and-its-implications-for-companies\" target=\"_blank\" rel=\"noreferrer noopener\">jie re\u010diau skiria internetinius socialinius ry\u0161ius nuo reali\u0173.<\/a>.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tyrimai rodo, kad j\u0173 socialin\u0117s vertyb\u0117s daugeliu at\u017evilgi\u0173 atitinka t\u016bkstantme\u010dio kartos atstov\u0173 tendencijas. Kaip ir ankstesn\u0117 karta, jie labiau link\u0119 b\u016bti pa\u017eang\u016bs ir socialiai liberal\u016bs. Jie taip pat labiau link\u0119 pritarti visuomen\u0117s poky\u010diams nei vyresni\u0173 kart\u0173 atstovai (vyresni nei 40 met\u0173).<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Dauguma Z kartos atstov\u0173 <a href=\"https:\/\/www.insiderintelligence.com\/insights\/generation-z-facts\/\" target=\"_blank\" rel=\"noreferrer noopener\">gavo savo pirm\u0105j\u012f telefon\u0105<\/a> iki 12 met\u0173 am\u017eiaus, ir \u0161i karta da\u017eniau renkasi srautin\u0119 transliacij\u0105, o ne kabelin\u0119 televizij\u0105. Jiems labai patogu naudotis ma\u017emenine prekyba internetu, nes jie yra labiausiai link\u0119 u\u017esisakyti internetu. Jie taip pat labai skepti\u0161kai vertina duomen\u0173 privatum\u0105. <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/policies\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/policies\" >politika<\/a> ta\u010diau taip pat ma\u017eiausiai r\u016bpinasi privatumu apskritai. Tik\u0117tina, kad taip yra d\u0117l to, kad jie yra susipa\u017ein\u0119 su skaitmenin\u0117mis technologijomis.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Internetinis turinys ir skonis<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Skonis yra subjektyvus dalykas, ta\u010diau, atsi\u017evelgiant \u012f am\u017eiaus grupi\u0173 patirt\u012f, verta atkreipti d\u0117mes\u012f \u012f tam tikras kart\u0173 tendencijas. Z kartos atstovams \u017einiasklaidos priemon\u0117s spar\u010diai populiar\u0117ja pirmiausia skaitmenin\u0117s: Ta\u010diau vis labiau populiar\u0117ja skaitmenin\u0117s medijos: dominuoja \"Instagram\" ir \"Snapchat\", o \"Tiktok\" populiarumas auga. 60% kasdien transliuoja muzik\u0105, o dar beveik 40% klausosi podkast\u0173. Tarp \u0161ios kartos atstov\u0173 nuolat did\u0117ja \"YouTube\" naudojimas.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Daugelis komentatori\u0173 yra suklaidinti Z kartos tendencij\u0173, ta\u010diau i\u0161 tikr\u0173j\u0173 tai yra \u012fprasta. Tie patys straipsniai buvo <a href=\"https:\/\/www.theguardian.com\/tv-and-radio\/2019\/aug\/13\/how-did-millennial-comedy-get-so-surreal\">para\u0161yta apie t\u016bkstantme\u010dio gyventojus<\/a> dar vienas atvejis, kai \"kuo daugiau dalyk\u0173 kei\u010diasi, tuo labiau jie lieka tokie patys\". J\u0173 skonyje daug absurdo, siurrealizmo ir juodojo humoro. Interneto turinys, kuris jiems atrodo juokingas, taip pat paprastai b\u016bna persmelktas greito monta\u017eo ir metahumoro.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Sprend\u017eiant i\u0161 j\u0173 platform\u0173 skonio, dabartin\u0117 karta yra labiau \u012fsigilinusi \u012f dviej\u0173 kryp\u010di\u0173 <a class=\"wl-entity-page-link\" title=\"GMA tinklas\" href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/communication\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/communication\" >bendravimas<\/a>. Nors t\u016bkstantme\u010dio kartos atstovai (da\u017eniausiai) dalijosi savo m\u0117gstamiausiomis dainomis ar film\u0173 \u012fra\u0161ais, tokios platformos kaip \"TikTok\" ir \"Instagram\" leido Z kartai juos \u012ftraukti \u012f savo \u017einiasklaid\u0105 bendradarbiaujant. Z kartai \"TikTok\" \u0161okiai pradeda mad\u0105 ir leid\u017eia vykdyti \"TikTok\" muzikos rinkodar\u0105, kuria prad\u0117jo remtis leidybin\u0117s kompanijos.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Z kartos atstovai taip pat yra daug imlesni memams. Kalbant apie juos...<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Z kartos memai yra liguistai chaoti\u0161ki<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Internete kartkart\u0117mis kyla diskusij\u0173 apie kartas. Jos da\u017enai grind\u017eiamos stereotipais apie tam tikras am\u017eiaus grupes ir (da\u017eniausiai) sukasi apie atsitiktin\u012f Z kartos humor\u0105. Man asmeni\u0161kai kiekvienos jaunesn\u0117s kartos humoras atrodo atsitiktinis ir nereikalingas ankstesnei kartai. Vis d\u0117lto \u010dia pateikiama bendro tono pavyzd\u017ei\u0173.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Jei nesate Z kartos atstovas ir nesuprantate j\u0173 prasm\u0117s, tai (galb\u016bt) ir yra j\u0173 esm\u0117.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Absurdas, juodasis humoras ir ry\u0161ki\u0173, humoristini\u0173 ton\u0173 naudojimas sud\u0117tingoms situacijoms \u012fveikti.<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-9305\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/09\/8d4f00dfad36b8e4490dade92582303b-1.jpg\" alt=\"Z kartos memas\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-9307\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/09\/47b90c611afe30a5f0568c818a6d6b8d-1.jpg\" alt=\"Z kartos memas\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-9308\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/09\/image.png\" alt=\"Z kartos memas\" \/><\/figure>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Popkult\u016bros nuorodos, kurios su \"chaoti\u0161ka energija\" \u017eaid\u017eia su Z kartos nostalgija<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-9309\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/09\/f88a4defad8a7e6721d8c259db40e741.jpg\" alt=\"Z kartos memas\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-9311\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/09\/EeDQ60TXYAA1T9l-1.png\" alt=\"Atmintin\u0117s Z karta\" \/><\/figure>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Atsitiktinumas ir dadaizmas su savigrau\u017ea ir be\u0161ali\u0161kumu<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-9313\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/09\/1623526906666-1.jpg\" alt=\"Meme Atsitiktinis Z kartos\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-9314\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/09\/WhatsAppImage2021-01-20at19.28.14-700x463.jpeg\" alt=\"Z kartos memai\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pagrindin\u0117 tema yra ta, kad Z kartos vaizdai gali b\u016bti labai chaoti\u0161ki ir svetimi. Jiems b\u016bdingas kontrkult\u016brinis beprasmi\u0161kumas ir kartu panki\u0161ka spalvingumas. Socialin\u0117 \u017einiasklaida ir Z kartos humoras puikiai dera tarpusavyje, nes j\u0173 memai labai patraukl\u016bs tiek estetika, tiek turiniu. Jie i\u0161si\u0161oka ir priver\u010dia pakraipyti galv\u0105, nes yra atsitiktiniai ir labai savoti\u0161ki, juose daug grupinio humoro.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pastaba: Naudojant \u0161iuos formatus rinkodaroje arba kuriant turin\u012f kyla did\u017eiulis pavojus. D\u0117l Dievo meil\u0117s, nedarykite to, k\u0105 <a href=\"https:\/\/www.youtube.com\/watch?v=JF2Mf6HxIi0\" target=\"_blank\" rel=\"noreferrer noopener\">\"Saturday Night Live\" atliko vien\u0105 g\u0117dingiausi\u0173 \"bumo\" ske\u010d\u0173<\/a>, kur jie band\u0117 pasitelkti jaunimo kalb\u0105 ir pasiek\u0117 li\u016bdn\u0105 rezultat\u0105.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Z kartos pirk\u0117jo asmenyb\u0117s k\u016brimas<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A <a href=\"http:\/\/www.infegy.com\/resources\/genz_personas_2019?hsCtaTracking=b09b92d4-c70e-414d-a651-9df1b4bca368%7C956a291d-b4b1-4c86-a765-7bff1c021ad9\" target=\"_blank\" rel=\"noreferrer noopener\">\"Infegy\" technin\u0117 ataskaita<\/a> pad\u0117jo nustatyti pagrindines tapatybes pagal Z kartos tendencijas. Prireikus jas galima panaudoti kuriant daugyb\u0119 nauding\u0173 pirk\u0117j\u0173 asmenybi\u0173. Atminkite: visa karta niekada n\u0117ra monolitas ir joje visada bus subkult\u016br\u0173.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160tai kaip atpa\u017einti subkult\u016bras:<\/p>\r\n\r\n\r\n<div class=\"wp-block-image is-style-default\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-9328\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/09\/2022-09-PROMOGUY-info-02-1.png\" alt=\"Z kartos vartotoj\u0173 kategorijos\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Galite su\u017einoti, kaip <a href=\"https:\/\/promoguy.nl\/lt\/blog\/buyer-persona-customer-outreach-tips-for-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\">sukurti veiksming\u0105 pirk\u0117jo asmenyb\u0119<\/a> su m\u016bs\u0173 gruntu.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Z kartos rinkodaros atvejo tyrimas<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kai kurios \u012fmon\u0117s s\u0117kmingai suk\u016br\u0117 kampanijas ir reklamas, skirtas Z kartos vartotojams. \u012e akis krenta \"Doritos\" prek\u0117s \u017eenklo k\u016brimo pratybos, atliktos bendradarbiaujant su \"Uproxx\". Abi bendrov\u0117s siek\u0117 padidinti susidom\u0117jim\u0105 \"Doritos\", naudodamos daugialyp\u0117s terp\u0117s reklamos strategij\u0105, kurioje daugiausia d\u0117mesio buvo skiriama prek\u0117s \u017eenklo \u017einomumui ir svarbai, kartu didinant rinkos dal\u012f pagrindin\u0117se auditorijose.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Jie taik\u0117si \u012f \"Hyperlifer\" segment\u0105: \"Hiperliperi\u0173\" segment\u0105: 16-34 met\u0173 vyrus ir moteris, m\u0117gstan\u010dius filmus, \u017eaidimus ir sport\u0105. Tikslas buvo sukurti gatv\u0117s drabu\u017ei\u0173 kolekcij\u0105, \u012fkv\u0117pt\u0105 dr\u0105sios kultinio u\u017ekand\u017eio energijos ir formos, pasitelkus pasaulinio garso gatv\u0117s drabu\u017ei\u0173 dizainerius. Vis\u0105 proces\u0105 jie dokumentavo vaizdo \u012fra\u0161uose, skirtuose socialinei \u017einiasklaidai ir jiems skirtoms platformoms.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Be to, jie kuo papras\u010diau atliko mok\u0117jim\u0105, pasinaudodami Z kartos atstov\u0173 polinkiu apsipirkti mobiliuoju telefonu. \"Doritos x Illegal Civ drop\" susisiek\u0117 su \u012ftakingais asmenimis, organizavo apsipirkim\u0105 visose platformose ir \u012fdieg\u0117 mobiliesiems \u012frenginiams pritaikyt\u0105 apsipirkimo platform\u0105.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Rezultatai buvo s\u0117kmingi. Kampanijos \u017ei\u016brovai teig\u0117, kad \"Doritos\" tapo madinga ir kult\u016bri\u0161kai reik\u0161minga. Tai paskatino prek\u0117s \u017eenkl\u0105 \u012f\u017eengti \u012f ne\u017einom\u0105 teritorij\u0105 - gatv\u0117s drabu\u017ei\u0173 rink\u0105. Be to, per rekordi\u0161kai trump\u0105 laik\u0105 (per 4 minutes nuo akcijos pasirodymo) buvo parduoti visi riboto tira\u017eo vienetai.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Z kartos tendencijos rodo polink\u012f \u012f \u012ftak\u0105 daran\u010di\u0173 asmen\u0173 rinkodar\u0105<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u012etakos turintiems asmenims taip pat pavyko pasinaudoti \"Instagram\" tendencijomis. Kaip rodo Lil Nas X s\u0117km\u0117 su daina \"Old Town Road\", \"TikTok\" muzikos pramon\u0117 yra puikus \u0161ios tendencijos pavyzdys. Ta\u010diau verta pamin\u0117ti ir kitus laim\u0117jimus, pavyzd\u017eiui, kaip nepriklausoma leidykla \"Good Soldier\" pasitelk\u0117 \"Tiktok\" rinkodar\u0105, kad Jungtin\u0117je Karalyst\u0117je srautai padid\u0117t\u0173 72%.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Jiems tai pavyko padaryti pasitelkus \u012ftaking\u0173j\u0173 rinkodar\u0105 ir suk\u016brus daugiau nei 2 500 vaizdo \u012fra\u0161\u0173, kuriuose buvo reklamuojama j\u0173 muzika. \u0160i\u0105 kampanij\u0105 pavyko \u012fgyvendinti ten, kur kitoms nepavyko, nes leidykla suprato, kad Z kartai reikia ekologi\u0161k\u0173 tendencij\u0173. Tod\u0117l bendrov\u0117 dav\u0117 labai laisvas nuorodas influenceriams, su kuriais susisiek\u0117, ir leido jiems linksmintis.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Taikant \u0161\u012f metod\u0105 buvo sukurta daug \u012fvairi\u0173 vaizdo \u012fra\u0161\u0173, kuri\u0173 tonai buvo \u012fvair\u016bs, ir atsirado daugiau erdv\u0117s k\u016brybi\u0161kumui skleistis. Daugumos did\u017ei\u0173j\u0173 influenceri\u0173 bendruomen\u0117s \u0117m\u0117 m\u0117gd\u017eioti savo dievukus ir kurti pana\u0161ius darbus, taip sukurdamos daugyb\u0119 tendencij\u0173 bang\u0173.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u017denklas taip pat puikiai panaudojo hashtagus. Jie naudojo \"Bytesights\" kaip savo \"TikTok\" analiz\u0117s \u012frank\u012f ir rado esamas ir tendencingas hashtag'us, kurie atitiko j\u0173 kampanij\u0105.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Jie taip pat naudojo vadinam\u0105j\u012f \"sluoksniavimo\" triuk\u0105, kai per tam tikr\u0105 laik\u0105 kreip\u0117si \u012f kelet\u0105 \u012ftaking\u0173j\u0173, o ne vienu metu i\u0161leido visas reklamos i\u0161laidas. Tai leido pasiekti tvaresn\u012f augim\u0105 per ilgesn\u012f laik\u0105 ir daugiau laiko tendencijai \u012fsitvirtinti.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Jei norite daugiau su\u017einoti apie \u012ftaking\u0173j\u0173 rinkodar\u0105, <a href=\"https:\/\/promoguy.nl\/lt\/blog\/influencer-marketing-tips-trends-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">susipa\u017einkite su m\u016bs\u0173 \u0161ios rinkodaros prad\u017eiamoksliu <\/a>platforma.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Kiekvienai naujai kartai b\u016bdingos tam tikros savitos tendencijos, kuriomis ji skiriasi nuo ankstesn\u0117s. Su\u017einokite, kuo Z karta pasi\u017eymi, palyginti su ankstesn\u0117mis kartomis.<\/p>","protected":false},"author":1,"featured_media":12831,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,14],"tags":[230,229,231],"wl_entity_type":[47,54],"class_list":["post-9298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-trends","tag-gen-z-content","tag-gen-z-marketing","tag-gen-z-trends","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Gen Z Trends for Online Marketing - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"A new slate of young people with their own distinct habits are entering the field. 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