{"id":9348,"date":"2022-10-10T07:38:18","date_gmt":"2022-10-10T07:38:18","guid":{"rendered":"https:\/\/promoguy.nl\/community-management-customer-engagement\/"},"modified":"2026-02-27T05:47:59","modified_gmt":"2026-02-27T05:47:59","slug":"community-management-customer-engagement","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2022\/10\/10\/community-management-customer-engagement\/","title":{"rendered":"Bendruomen\u0117s valdymas ir klient\u0173 \u012ftraukimas"},"content":{"rendered":"<li><strong>Pavaros \u012fsigijimas<\/strong>\r\n<ul class=\"wp-block-list\">\r\n<li>Galutinis vis\u0173 bendruomeni\u0173 tikslas - didinti produkto \u012fsigijim\u0105<\/li>\r\n\r\n\r\n\r\n<li>Bendruomen\u0117s tai daro u\u017emegzdamos emocin\u012f ry\u0161\u012f su produktu.<\/li>\r\n\r\n\r\n\r\n<li>Tik\u0117tina, kad bendruomen\u0117s narys pasirinks kit\u0105 j\u016bs\u0173 produkt\u0105.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<h3 class=\"wp-block-heading\">Vertinimo ir klient\u0173 \u012fsitraukimo rodikliai<\/h3>\r\n<p>\r\n\r\n<div class=\"wp-block-image\"><\/p>\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9377\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/10\/customer-g950bac6ee_1920-1-700x467.jpg\" alt=\"Klient\u0173 \u012fsitraukimo rodikliai\" \/><\/figure>\r\n<p><\/div>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Galiausiai turite \u012fvertinti proces\u0105 steb\u0117dami ir vertindami bendruomen\u0117s dalyvavimo rodiklius. Skaitmeninio klient\u0173 \u012fsitraukimo matavimas dar niekada nebuvo toks paprastas, nes \u0161iuolaikin\u0117 programin\u0117 \u012franga, pvz. <a href=\"https:\/\/promoguy.nl\/lt\/blog\/how-to-interpret-semrush-seo-metrics\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEMrush<\/a> arba Ahrefs.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Svarb\u016bs bendruomen\u0117s analiz\u0117s rodikliai:<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Sulaikymas<\/strong><\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Nuo to, kiek \u017emoni\u0173 sugr\u012f\u017eta po ilgo laikotarpio, priklauso j\u016bs\u0173 i\u0161liekamoji galia. Vertinimo laikotarpis gali skirtis, nes visos paslaugos yra skirtingos. Pavyzd\u017eiui, \"iPhone\" reik\u0117s iki kitos kartos, kad b\u016bt\u0173 galima i\u0161matuoti, kiek \u017emoni\u0173 sugr\u012f\u017eta. Ta\u010diau \"Netflix\" prenumeratos rezultatai bus grind\u017eiami metiniais (ar net m\u0117nesiniais kritimais, jei reikalai tampa rimti).<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Naudojimo da\u017enumas<\/strong><\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Kaip da\u017enai \u017emon\u0117s naudojasi j\u016bs\u0173 paslauga? Jei jie u\u017esiregistruoja, bet niekada i\u0161 tikr\u0173j\u0173 nedalyvauja, gali b\u016bti, kad jie praranda susidom\u0117jim\u0105, o j\u016bs\u0173 bendruomen\u0117 stagnuoja. Matuokite kasdienius arba m\u0117nesinius aktyvius naudotojus, kad su\u017einotum\u0117te, kiek jie yra \u012fsitrauk\u0119.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Vidutin\u0117 sesijos trukm\u0117<\/strong> &amp; <strong>prisijungimo laikai<\/strong><\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Kiek laiko \u017emon\u0117s naudojasi j\u016bs\u0173 paslauga arba naudojasi j\u016bs\u0173 prek\u0117mis? Tai taip pat praver\u010dia sprend\u017eiant, kada \u017emon\u0117s turi daugiausiai laiko, o tai savo ruo\u017etu leid\u017eia priimti sprendimus, pvz., d\u0117l skelbimo laiko ar <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/content\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/content-2\" >turinys<\/a> i\u0161leid\u017eiamos, kad poveikis b\u016bt\u0173 maksimalus.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Vartotoj\u0173 sukurto turinio procentin\u0117 dalis<\/strong><\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Ar \u017emon\u0117s \u012fkelia savo turin\u012f, ar prasmingai naudojasi formatu?<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li><strong>\u012era\u0161\u0173, bendrinim\u0173 ir \"patinka\" santykis<\/strong><\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Geriausia, kad kuo daugiau \u017emoni\u0173 skelbt\u0173 savo turin\u012f ir kurt\u0173 diskusij\u0173 temas. Nors patinka ir dalijimasis yra gerai, tikras \u012fsitraukimas skatina narius kurti turin\u012f.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Bendrijos savikontrol\u0117s statistika<\/strong><\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Vienas i\u0161 re\u010diau minim\u0173 bendruomen\u0117s dalyvavimo rodikli\u0173. Jei j\u016bs\u0173 bendruomen\u0117 padeda susitvarkyti pati, prane\u0161dama apie turin\u012f arba pa\u017eym\u0117dama netinkam\u0105 turin\u012f, ji automati\u0161kai yra labiau \u012fsitraukusi.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h2 class=\"wp-block-heading\">Socialin\u0117s \u017einiasklaidos bendruomen\u0117s valdymo strategija<\/h2>\r\n<p>\r\n\r\n<div class=\"wp-block-image\"><\/p>\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9380\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/10\/social-media-g2542241fb_1280-700x350.png\" alt=\"Socialin\u0117s \u017einiasklaidos bendruomen\u0117s valdymas\" \/><\/figure>\r\n<p><\/div>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Bendruomen\u0117s k\u016brimas ir socialin\u0117 \u017einiasklaida neatsiejami dalykai. Bendruomen\u0117s valdymas socialin\u0117je \u017einiasklaidoje reikalauja \u0161i\u0173 aspekt\u0173 ir praktikos:<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li><strong>\u012esigijimas<\/strong><\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Ir j\u016bs, ir j\u016bs\u0173 bendruomen\u0117 i\u0161kelia savo rinkodar\u0105 dalyvaujant. Bendruomen\u0117 yra prek\u0117s \u017eenklo t\u0119sinys ir daro \u012ftak\u0105 \u012fsp\u016bd\u017eiui apie \u012fmon\u0119. J\u016bs\u0173 klient\u0173 vertyb\u0117s tampa j\u016bs\u0173 pa\u010di\u0173 vertyb\u0117mis, tod\u0117l socialin\u0117s \u017einiasklaidos prane\u0161imai pritraukia tinkamus \u017emones.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Socialinis klient\u0173 aptarnavimas<\/strong><\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Socialin\u0117s \u017einiasklaidos i\u0161laidos ir klient\u0173 l\u016bkes\u010diai labai i\u0161augo. Klientai tikisi atsakymo \u012f <a href=\"https:\/\/emplifi.io\/resources\/blog\/21-data-points-for-2021\" target=\"_blank\" rel=\"noreferrer noopener\">u\u017eklausos per pusvaland\u012f<\/a>. Prieinamumas yra labai svarbus, nes pagrindiniai klientai yra svarbiausias gr\u012f\u017etamojo ry\u0161io \u0161altinis. Da\u017enai atlikite apklausas, i\u0161bandykite apklausas \"Twitter\", palaikykite aktyv\u0173 \"Discord\" server\u012f ir si\u016blykite nuolaidas blogai aptarnaujamiems \u017emon\u0117ms.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Krizi\u0173 valdymas<\/strong><\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Kai reikia u\u017egesinti gaisr\u0105, socialin\u0117 \u017einiasklaida yra grei\u010diausias b\u016bdas perduoti \u017eini\u0105 auditorijai. Taip pat labai svarbu u\u017eb\u0117gti krizei u\u017e aki\u0173, tod\u0117l svarbu su\u0161velninti reakcij\u0105 \u012f problem\u0105, pirmiausia j\u0105 sprend\u017eiant.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Sulaikymas<\/strong><\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Svarbiausia i\u0161laikyti klientus - \u012fk\u016bnyti vertybes, kuri\u0173 klientai tikisi. Kaip rodo rinkos tyrimai, internetin\u0117s bendruomen\u0117s yra imliausios preki\u0173 \u017eenklams, kurie turi siektin\u0105 vert\u0119. Bendradarbiaudamas su bendruomen\u0117mis, prek\u0117s \u017eenklas tur\u0117t\u0173 leisti klientams pasijusti taip, tarsi jie ka\u017ek\u0105 kurt\u0173 kartu. Laikykite juos aktyviais \u012fmon\u0117s istorijos dalyviais rengdami konkursus, skelbdami \u0161\u016bkius, atsiliepimus ir taikydami kain\u0173 paskatas.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Advokacija<\/strong><\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Leiskite naudotoj\u0173 sukurt\u0105 turin\u012f, kad gal\u0117tum\u0117te j\u012f steb\u0117ti ir skatinti. Be to, steb\u0117kite savo pamin\u0117jimus naudodami \"Google\" \u012fsp\u0117jimus, nuorod\u0173 sekim\u0105 ir analiz\u0119. Potencialiems \u0161alininkams taip pat galite dalyti nuolaid\u0173 kodus ir nemokamus pavyzd\u017eius.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h3 class=\"wp-block-heading\">Kuo skiriasi socialinis klausymasis ir socialin\u0117 steb\u0117sena<\/h3>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Socialin\u0117s \u017einiasklaidos klausymasis - tai duomen\u0173 rinkimas i\u0161 platform\u0173, siekiant \u012fvertinti ir pagerinti savo prek\u0117s \u017eenklo veikl\u0105. Tai sud\u0117tingas procesas, apimantis visus kanalus ir net konkurent\u0173 veikl\u0105. Tikslas - gauti nauding\u0173 \u012f\u017evalg\u0173 i\u0161 didelio klient\u0173 duomen\u0173 rinkinio.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Nors socialin\u0117s \u017einiasklaidos klausymasis yra plati kategorija, turinti ilgalaiki\u0173 tiksl\u0173, ji apima steb\u0117sen\u0105 kaip trumpalaik\u012f ir reaktyv\u0173 proces\u0105. Socialin\u0117s \u017einiasklaidos steb\u0117jimas gali b\u016bti prek\u0117s \u017eenklo klient\u0173 aptarnavimas per socialin\u0119 \u017einiasklaid\u0105. Tai yra praktika, kai siekiama u\u017eb\u0117gti problemoms u\u017e aki\u0173 (krizi\u0173 valdymas) ir nagrin\u0117ti klient\u0173 u\u017eklausas (krizi\u0173 valdymas).<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">\u0160tai kaip socialin\u0117s \u017einiasklaidos klausymasis didina klient\u0173 palaikym\u0105:<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li>Tai apima klient\u0173 atsiliepim\u0173 ir pokalbi\u0173 analiz\u0119 ir mokym\u0105si i\u0161 j\u0173.<\/li>\r\n\r\n\r\n\r\n<li>\"Social listening\" padeda nustatyti did\u017eiausius gerb\u0117jus ir pagerinti j\u0173 patirt\u012f<\/li>\r\n\r\n\r\n\r\n<li>pamin\u0117jim\u0173 steb\u0117jimas ir u\u017etikrinimas, kad prek\u0117s \u017eenklo \u0161alininkai supranta j\u0173 r\u016bpes\u010dius.<\/li>\r\n<\/ul>\r\n<p><\/p><!-- \/wp:list-item --><!-- wp:post-content --><p><!-- wp:paragraph --><\/p>\r\n<p>\"Web 2.0\" etosas - kurti santykius ir ry\u0161\u012f. Tai taip pat buvo vyraujantis \u012fmoni\u0173 ir vartotoj\u0173 verslo santyki\u0173 b\u016bdas. Tod\u0117l bendruomen\u0117s valdymas tapo pagrindine kiekvieno s\u0117kmingo prek\u0117s \u017eenklo dalimi. Tai vienas i\u0161 t\u0173 veiksni\u0173, kurie atskiria ger\u0105 prek\u0117s \u017eenkl\u0105 nuo puikaus.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Bendruomen\u0117s k\u016brimo ir valdymo taktika yra labai svarbi norint u\u017emegzti ry\u0161\u012f su klientu. Jomis siekiama \u012fvairi\u0173 tiksl\u0173 - nuo bendruomen\u0117s \u012fsitraukimo internete iki socialinio klausymosi ir gr\u012f\u017etamojo ry\u0161io. Bendruomen\u0117s padeda sukurti gr\u012f\u017etam\u0105j\u012f ry\u0161\u012f, kuris leid\u017eia \u012fmon\u0117ms geriau atlikti savo darb\u0105.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Bendruomen\u0117s k\u016brimas ir prie\u017ei\u016bra turi daug privalum\u0173, \u012fskaitant:<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list --><\/p>\r\n<ul><!-- wp:list-item -->\r\n<li>Galimyb\u0117 lengvai gauti gr\u012f\u017etam\u0105j\u012f ry\u0161\u012f i\u0161 pagrindini\u0173 darbuotoj\u0173 <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/target-audience\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/target-audience\" >tikslin\u0117 auditorija<\/a>.<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>Sukurkite id\u0117j\u0173 i\u0161 klient\u0173 ir auditorijos nari\u0173 gavimo sistem\u0105.<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>Teikite pagalb\u0105 auditorijos nariams, gerb\u0117jams ir klientams.<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>Didinti prek\u0117s \u017eenklo ir produkto \u017einomum\u0105.<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>Veiksminga klient\u0173 informavimo veikla, susijusi su j\u0173 norais, l\u016bkes\u010diais ir pageidavimais, susijusiais su turiniu, produktais, paslaugomis ir palaikymu.<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>Padidinkite \u012fsitraukim\u0105, t. y. klient\u0173 s\u0105veik\u0105, konversijas ir pardavimus.<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>Suteikite savo klientams vert\u0119 per emocin\u012f \u012fsitraukim\u0105, kad jie jaust\u0173, jog yra susij\u0119 su j\u016bs\u0173 prek\u0117s \u017eenklu.<\/li>\r\n<!-- \/wp:list-item --><\/ul>\r\n<p><!-- \/wp:list -->\r\n\r\n<!-- wp:heading --><\/p>\r\n<h2>Bendruomen\u0117s valdymo strategijos k\u016brimas<\/h2>\r\n<p><!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Bendruomen\u0117s k\u016brimo strategijomis visada siekiama sukurti teigiam\u0105 \u012fsp\u016bd\u012f apie prek\u0117s \u017eenkl\u0105, kad klientai jaust\u0173si esantys \u012fmon\u0117s dalimi. Kad sukurt\u0173 tok\u012f visceralin\u012f poveik\u012f, \u012fmon\u0117ms reikia veiksmingos rinkodaros ir komunikacijos. Tai galima pasiekti tik pasitelkus tinkam\u0105 strategij\u0105.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>\u0160i\u0173 taktik\u0173 tikslas - pereiti per \u012fsitraukimo piltuv\u0117lio etapus pagal \u0161\u012f bendruomen\u0117s \u012fsitraukimo model\u012f:<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"align\":\"center\",\"id\":9374,\"width\":939,\"height\":528,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --><\/p>\r\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-9374\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/10\/Stages-of-Engagement.png\" alt=\"Bendruomen\u0117s valdymas Klient\u0173 \u012ftraukimas\" width=\"939\" height=\"528\" \/><\/figure>\r\n<p><!-- \/wp:image -->\r\n\r\n<!-- wp:heading {\"level\":3} --><\/p>\r\n<h3>Bendruomen\u0117s k\u016brimas<\/h3>\r\n<p><!-- \/wp:heading -->\r\n\r\n<!-- wp:list --><\/p>\r\n<ul><!-- wp:list-item -->\r\n<li><strong>Pasirinkite kanalus<\/strong><\/li>\r\n<!-- \/wp:list-item --><\/ul>\r\n<p><!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Bet kurioje bendruomen\u0117s rinkodaros strategijoje turi b\u016bti numatytas dvipusis komunikacijos srautas. \u0160tai kod\u0117l socialin\u0117 \u017einiasklaida yra labai svarbus prek\u0117s \u017eenklo arsenalo ginklas. Pasirinkite geriausi\u0105 kanal\u0105, tinkant\u012f j\u016bs\u0173 produktui ir pageidaujamai auditorijai.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Tvirtame komunikacijos plane, skirtame bendruomen\u0117s dalyvavimui, taip pat tur\u0117t\u0173 b\u016bti atsi\u017evelgta \u012f tai, su kokiomis socialin\u0117s \u017einiasklaidos priemon\u0117mis, formatu ir auditorija susidursite naudodamiesi kiekvienu kanalu.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list --><\/p>\r\n<ul><!-- wp:list-item -->\r\n<li><strong>Suraskite savo auditorij\u0105<\/strong><\/li>\r\n<!-- \/wp:list-item --><\/ul>\r\n<p><!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Kiekviena auditorija turi subsektori\u0173. Turite nuspr\u0119sti, kurios i\u0161 j\u0173 yra svarbios j\u016bs\u0173 prek\u0117s \u017eenklui ir kaip geriausiai \u012f jas kreiptis. Toliau pateikti duomenys gali pad\u0117ti nuspr\u0119sti, kaip optimizuoti klient\u0173 pritraukimo piltuv\u0117l\u012f:<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"align\":\"center\",\"id\":9372,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --><\/p>\r\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9372\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/10\/2022-09-PROMOGUY-info-700x569.png\" alt=\"Auditorijos segmentavimas\" \/><\/figure>\r\n<p><!-- \/wp:image -->\r\n\r\n<!-- wp:image {\"align\":\"center\",\"id\":9365,\"width\":697,\"height\":685,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --><\/p>\r\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" class=\"wp-image-9365\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-30-at-10.38.01-700x688.png\" alt=\"Bendruomen\u0117s valdymas Klient\u0173 segmentavimas\" width=\"697\" height=\"685\" \/><\/figure>\r\n<p><!-- \/wp:image -->\r\n\r\n<!-- wp:heading {\"level\":3} --><\/p>\r\n<h3>Bendruomen\u0117s valdymo tiksl\u0173 ir KPI nustatymas<\/h3>\r\n<p><!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Netur\u0117tum\u0117te kurti bendruomen\u0117s dalyvavimo strategijos, siekdami i\u0161sklaidyt\u0173 tiksl\u0173. Geriausia \u017einoti 3 dalykus prie\u0161 pradedant kurti bendruomen\u0119, susijusi\u0105 su j\u016bs\u0173 prek\u0117mis ar paslaugomis:<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list --><\/p>\r\n<ul><!-- wp:list-item -->\r\n<li>\u012e k\u0105 j\u016bs\u0173 auditorija yra imli<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>J\u016bs\u0173 produkto tikslai<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>Norimos bendruomen\u0117s tipas<\/li>\r\n<!-- \/wp:list-item --><\/ul>\r\n<p><!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Kalbant apie paskutin\u0119 dal\u012f, yra daug \u012fvairi\u0173 tiksl\u0173, kuri\u0173 galite siekti kurdami bendruomen\u0119:<\/p>\r\n<ul>\r\n<li><strong>Suvokimo valdymas<\/strong><!-- wp:list -->\r\n<ul><!-- wp:list-item -->\r\n<li>Sukurkite bendruomen\u0119, kuri dalijasi meile j\u016bs\u0173 prek\u0117ms ar paslaugoms.<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>Stiprus emocinis \u012fsitraukimas \u012f bendr\u0105 bendruomen\u0119 sklinda i\u0161 l\u016bp\u0173 \u012f l\u016bpas<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>Pagalvokite, kiek daugiau \u017emoni\u0173 gina \"Tesla\" internete nei turi vien\u0105 i\u0161 j\u0173 automobili\u0173<\/li>\r\n<!-- \/wp:list-item --><\/ul>\r\n<!-- \/wp:list --><\/li>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list-item -->\r\n<li><strong>Informuotumo didinimas<\/strong><!-- wp:list -->\r\n<ul><!-- wp:list-item -->\r\n<li>Bendruomen\u0117s taip pat gali b\u016bti naudingos rinkodaros priemon\u0117s.<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>Stipri bendruomen\u0117 gali b\u016bti internetini\u0173 kampanij\u0173, hashtag\u0173 ir tendencij\u0173 pagrindas<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>Produkt\u0173 i\u0161leidim\u0105 labai pagreitina<\/li>\r\n<!-- \/wp:list-item --><\/ul>\r\n<!-- \/wp:list --><\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li><strong>Klient\u0173 \u0161vietimas ir palaikymas<\/strong><!-- wp:list -->\r\n<ul><!-- wp:list-item -->\r\n<li>Bendruomen\u0117s suteikia galimyb\u0119 klientams ne tik mokytis i\u0161 j\u016bs\u0173, bet ir vieniems i\u0161 kit\u0173.<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>\u012emon\u0117s jau seniai leid\u017eia naudotojams kurti nuostabius j\u0173 produkt\u0173 vadov\u0117lius.<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>\"YouTube\" gausu pavyzd\u017ei\u0173, kaip naudoti muzikos \u012frang\u0105 ar garso ir vaizdo programin\u0119 \u012frang\u0105.<\/li>\r\n<!-- \/wp:list-item --><\/ul>\r\n<!-- \/wp:list --><\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li><strong>Advokacija<\/strong><!-- wp:list -->\r\n<ul><!-- wp:list-item -->\r\n<li>Leiskite bendruomenei propaguoti j\u016bs\u0173 produktus<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>Pateikite jiems nemokam\u0173 pavyzd\u017ei\u0173 ir papra\u0161ykite, kad jie sukurt\u0173 turin\u012f.<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>\u017daidim\u0173 kompanijos jau seniai suk\u016br\u0117 bendruomenes, kuriose vyrauja konkurencija (PS ir XBOX).<\/li>\r\n<!-- \/wp:list-item --><\/ul>\r\n<!-- \/wp:list --><\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li><strong>Analiz\u0117 ir atsiliepimai<\/strong><!-- wp:list -->\r\n<ul><!-- wp:list-item -->\r\n<li>Fan\u0173 baz\u0117s taip pat gali b\u016bti bendruomen\u0117s gr\u012f\u017etamojo ry\u0161io mechanizmas.<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>Klientai taip pat gali atlikti produkt\u0173 beta bandymus ir si\u016blyti naujus tobulinimo b\u016bdus.<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>\u017daidim\u0173 srityje gausu s\u0117kming\u0173 beta bandym\u0173 ir net naudotoj\u0173 sukurto turinio<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>Kitas b\u016bdas gauti gr\u012f\u017etam\u0105j\u012f ry\u0161\u012f - klient\u0173 i\u0161vykimo apklausa<\/li>\r\n<!-- \/wp:list-item --><\/ul>\r\n<!-- \/wp:list --><\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li><strong>Pavaros \u012fsigijimas<\/strong><!-- wp:list -->\r\n<ul><!-- wp:list-item -->\r\n<li>Galutinis vis\u0173 bendruomeni\u0173 tikslas - didinti produkto \u012fsigijim\u0105<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>Bendruomen\u0117s tai daro u\u017emegzdamos emocin\u012f ry\u0161\u012f su produktu.<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>Tik\u0117tina, kad bendruomen\u0117s narys pasirinks kit\u0105 j\u016bs\u0173 produkt\u0105.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p><!-- \/wp:list -->\r\n\r\n<!-- wp:heading {\"level\":3} --><\/p>\r\n<h3>Vertinimo ir klient\u0173 \u012fsitraukimo rodikliai<\/h3>\r\n<p><!-- \/wp:heading -->\r\n\r\n<!-- wp:image {\"align\":\"center\",\"id\":9377,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --><\/p>\r\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9377\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/10\/customer-g950bac6ee_1920-1-700x467.jpg\" alt=\"Klient\u0173 \u012fsitraukimo rodikliai\" \/><\/figure>\r\n<p><!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Galiausiai turite \u012fvertinti proces\u0105 steb\u0117dami ir vertindami bendruomen\u0117s dalyvavimo rodiklius. Skaitmeninio klient\u0173 \u012fsitraukimo matavimas dar niekada nebuvo toks paprastas, nes \u0161iuolaikin\u0117 programin\u0117 \u012franga, pvz. <a href=\"https:\/\/promoguy.nl\/lt\/blog\/how-to-interpret-semrush-seo-metrics\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEMrush<\/a> arba Ahrefs.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Svarb\u016bs bendruomen\u0117s analiz\u0117s rodikliai:<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list --><\/p>\r\n<ul><!-- wp:list-item -->\r\n<li><strong>Sulaikymas<\/strong><\/li>\r\n<!-- \/wp:list-item --><\/ul>\r\n<p><!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Nuo to, kiek \u017emoni\u0173 sugr\u012f\u017eta po ilgo laikotarpio, priklauso j\u016bs\u0173 i\u0161liekamoji galia. Vertinimo laikotarpis gali skirtis, nes visos paslaugos yra skirtingos. Pavyzd\u017eiui, \"iPhone\" reik\u0117s iki kitos kartos, kad b\u016bt\u0173 galima i\u0161matuoti, kiek \u017emoni\u0173 sugr\u012f\u017eta. Ta\u010diau \"Netflix\" prenumeratos rezultatai bus grind\u017eiami metiniais (ar net m\u0117nesiniais kritimais, jei reikalai tampa rimti).<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list --><\/p>\r\n<ul><!-- wp:list-item -->\r\n<li><strong>Naudojimo da\u017enumas<\/strong><\/li>\r\n<!-- \/wp:list-item --><\/ul>\r\n<p><!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Kaip da\u017enai \u017emon\u0117s naudojasi j\u016bs\u0173 paslauga? Jei jie u\u017esiregistruoja, bet niekada i\u0161 tikr\u0173j\u0173 nedalyvauja, gali b\u016bti, kad jie praranda susidom\u0117jim\u0105, o j\u016bs\u0173 bendruomen\u0117 stagnuoja. Matuokite kasdienius arba m\u0117nesinius aktyvius naudotojus, kad su\u017einotum\u0117te, kiek jie yra \u012fsitrauk\u0119.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list --><\/p>\r\n<ul><!-- wp:list-item -->\r\n<li><strong>Vidutin\u0117 sesijos trukm\u0117<\/strong> &amp; <strong>prisijungimo laikai<\/strong><\/li>\r\n<!-- \/wp:list-item --><\/ul>\r\n<p><!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Kiek laiko \u017emon\u0117s naudojasi j\u016bs\u0173 paslauga arba naudojasi j\u016bs\u0173 prek\u0117mis? Tai taip pat praver\u010dia nustatant, kada \u017emon\u0117s turi daugiausiai laiko, o tai savo ruo\u017etu leid\u017eia priimti tokius sprendimus, kaip skelbimo laikas ar turinio i\u0161leidimas, kad b\u016bt\u0173 pasiektas did\u017eiausias poveikis.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list --><\/p>\r\n<ul><!-- wp:list-item -->\r\n<li><strong>Vartotoj\u0173 sukurto turinio procentin\u0117 dalis<\/strong><\/li>\r\n<!-- \/wp:list-item --><\/ul>\r\n<p><!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Ar \u017emon\u0117s \u012fkelia savo turin\u012f, ar prasmingai naudojasi formatu?<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list --><\/p>\r\n<ul><!-- wp:list-item -->\r\n<li><strong>\u012era\u0161\u0173, bendrinim\u0173 ir \"patinka\" santykis<\/strong><\/li>\r\n<!-- \/wp:list-item --><\/ul>\r\n<p><!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Geriausia, kad kuo daugiau \u017emoni\u0173 skelbt\u0173 savo turin\u012f ir kurt\u0173 diskusij\u0173 temas. Nors patinka ir dalijimasis yra gerai, tikras \u012fsitraukimas skatina narius kurti turin\u012f.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list --><\/p>\r\n<ul><!-- wp:list-item -->\r\n<li><strong>Bendrijos savikontrol\u0117s statistika<\/strong><\/li>\r\n<!-- \/wp:list-item --><\/ul>\r\n<p><!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Vienas i\u0161 re\u010diau minim\u0173 bendruomen\u0117s dalyvavimo rodikli\u0173. Jei j\u016bs\u0173 bendruomen\u0117 padeda susitvarkyti pati, prane\u0161dama apie turin\u012f arba pa\u017eym\u0117dama netinkam\u0105 turin\u012f, ji automati\u0161kai yra labiau \u012fsitraukusi.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading --><\/p>\r\n<h2>Socialin\u0117s \u017einiasklaidos bendruomen\u0117s valdymo strategija<\/h2>\r\n<p><!-- \/wp:heading -->\r\n\r\n<!-- wp:image {\"align\":\"center\",\"id\":9380,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --><\/p>\r\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9380\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/10\/social-media-g2542241fb_1280-700x350.png\" alt=\"Socialin\u0117s \u017einiasklaidos bendruomen\u0117s valdymas\" \/><\/figure>\r\n<p><!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Bendruomen\u0117s k\u016brimas ir socialin\u0117 \u017einiasklaida neatsiejami dalykai. Bendruomen\u0117s valdymas socialin\u0117je \u017einiasklaidoje reikalauja \u0161i\u0173 aspekt\u0173 ir praktikos:<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list --><\/p>\r\n<ul><!-- wp:list-item -->\r\n<li><strong>\u012esigijimas<\/strong><\/li>\r\n<!-- \/wp:list-item --><\/ul>\r\n<p><!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Ir j\u016bs, ir j\u016bs\u0173 bendruomen\u0117 i\u0161kelia savo rinkodar\u0105 dalyvaujant. Bendruomen\u0117 yra prek\u0117s \u017eenklo t\u0119sinys ir daro \u012ftak\u0105 \u012fsp\u016bd\u017eiui apie \u012fmon\u0119. J\u016bs\u0173 klient\u0173 vertyb\u0117s tampa j\u016bs\u0173 pa\u010di\u0173 vertyb\u0117mis, tod\u0117l socialin\u0117s \u017einiasklaidos prane\u0161imai pritraukia tinkamus \u017emones.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list --><\/p>\r\n<ul><!-- wp:list-item -->\r\n<li><strong>Socialinis klient\u0173 aptarnavimas<\/strong><\/li>\r\n<!-- \/wp:list-item --><\/ul>\r\n<p><!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Socialin\u0117s \u017einiasklaidos i\u0161laidos ir klient\u0173 l\u016bkes\u010diai labai i\u0161augo. Klientai tikisi atsakymo \u012f <a href=\"https:\/\/emplifi.io\/resources\/blog\/21-data-points-for-2021\" target=\"_blank\" rel=\"noreferrer noopener\">u\u017eklausos per pusvaland\u012f<\/a>. Prieinamumas yra labai svarbus, nes pagrindiniai klientai yra svarbiausias gr\u012f\u017etamojo ry\u0161io \u0161altinis. Da\u017enai atlikite apklausas, i\u0161bandykite apklausas \"Twitter\", palaikykite aktyv\u0173 \"Discord\" server\u012f ir si\u016blykite nuolaidas blogai aptarnaujamiems \u017emon\u0117ms.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list --><\/p>\r\n<ul><!-- wp:list-item -->\r\n<li><strong>Krizi\u0173 valdymas<\/strong><\/li>\r\n<!-- \/wp:list-item --><\/ul>\r\n<p><!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Kai reikia u\u017egesinti gaisr\u0105, socialin\u0117 \u017einiasklaida yra grei\u010diausias b\u016bdas perduoti \u017eini\u0105 auditorijai. Taip pat labai svarbu u\u017eb\u0117gti krizei u\u017e aki\u0173, tod\u0117l svarbu su\u0161velninti reakcij\u0105 \u012f problem\u0105, pirmiausia j\u0105 sprend\u017eiant.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list --><\/p>\r\n<ul><!-- wp:list-item -->\r\n<li><strong>Sulaikymas<\/strong><\/li>\r\n<!-- \/wp:list-item --><\/ul>\r\n<p><!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Svarbiausia i\u0161laikyti klientus - \u012fk\u016bnyti vertybes, kuri\u0173 klientai tikisi. Kaip rodo rinkos tyrimai, internetin\u0117s bendruomen\u0117s yra imliausios preki\u0173 \u017eenklams, kurie turi siektin\u0105 vert\u0119. Bendradarbiaudamas su bendruomen\u0117mis, prek\u0117s \u017eenklas tur\u0117t\u0173 leisti klientams pasijusti taip, tarsi jie ka\u017ek\u0105 kurt\u0173 kartu. Laikykite juos aktyviais \u012fmon\u0117s istorijos dalyviais rengdami konkursus, skelbdami \u0161\u016bkius, atsiliepimus ir taikydami kain\u0173 paskatas.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list --><\/p>\r\n<ul><!-- wp:list-item -->\r\n<li><strong>Advokacija<\/strong><\/li>\r\n<!-- \/wp:list-item --><\/ul>\r\n<p><!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Leiskite naudotoj\u0173 sukurt\u0105 turin\u012f, kad gal\u0117tum\u0117te j\u012f steb\u0117ti ir skatinti. Be to, steb\u0117kite savo pamin\u0117jimus naudodami \"Google\" \u012fsp\u0117jimus, nuorod\u0173 sekim\u0105 ir analiz\u0119. Potencialiems \u0161alininkams taip pat galite dalyti nuolaid\u0173 kodus ir nemokamus pavyzd\u017eius.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} --><\/p>\r\n<h3>Kuo skiriasi socialinis klausymasis ir socialin\u0117 steb\u0117sena<\/h3>\r\n<p><!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Socialin\u0117s \u017einiasklaidos klausymasis - tai duomen\u0173 rinkimas i\u0161 platform\u0173, siekiant \u012fvertinti ir pagerinti savo prek\u0117s \u017eenklo veikl\u0105. Tai sud\u0117tingas procesas, apimantis visus kanalus ir net konkurent\u0173 veikl\u0105. Tikslas - gauti nauding\u0173 \u012f\u017evalg\u0173 i\u0161 didelio klient\u0173 duomen\u0173 rinkinio.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Nors socialin\u0117s \u017einiasklaidos klausymasis yra plati kategorija, turinti ilgalaiki\u0173 tiksl\u0173, ji apima steb\u0117sen\u0105 kaip trumpalaik\u012f ir reaktyv\u0173 proces\u0105. Socialin\u0117s \u017einiasklaidos steb\u0117jimas gali b\u016bti prek\u0117s \u017eenklo klient\u0173 aptarnavimas per socialin\u0119 \u017einiasklaid\u0105. Tai yra praktika, kai siekiama u\u017eb\u0117gti problemoms u\u017e aki\u0173 (krizi\u0173 valdymas) ir nagrin\u0117ti klient\u0173 u\u017eklausas (krizi\u0173 valdymas).<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>\u0160tai kaip socialin\u0117s \u017einiasklaidos klausymasis didina klient\u0173 palaikym\u0105:<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list --><\/p>\r\n<ul><!-- wp:list-item -->\r\n<li>Tai apima klient\u0173 atsiliepim\u0173 ir pokalbi\u0173 analiz\u0119 ir mokym\u0105si i\u0161 j\u0173.<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>\"Social listening\" padeda nustatyti did\u017eiausius gerb\u0117jus ir pagerinti j\u0173 patirt\u012f<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>pamin\u0117jim\u0173 steb\u0117jimas ir u\u017etikrinimas, kad prek\u0117s \u017eenklo \u0161alininkai supranta j\u0173 r\u016bpes\u010dius.<\/li>\r\n<!-- \/wp:list-item --><\/ul>\r\n<p><!-- \/wp:list --><\/p><!-- \/wp:post-content -->","protected":false},"excerpt":{"rendered":"<p>The ethos behind Web 2.0 has been that of building relationships and connectivity. 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