{"id":9388,"date":"2022-10-17T07:42:46","date_gmt":"2022-10-17T07:42:46","guid":{"rendered":"https:\/\/promoguy.nl\/messaging-strategy-branding-trends-2022\/"},"modified":"2024-09-25T20:42:24","modified_gmt":"2024-09-25T20:42:24","slug":"messaging-strategy-branding-trends-2022","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2022\/10\/17\/messaging-strategy-branding-trends-2022\/","title":{"rendered":"\u017dinu\u010di\u0173 siuntimo strategija ir prek\u0117s \u017eenklo k\u016brimo tendencijos 2022 m."},"content":{"rendered":"<p class=\"wp-block-paragraph\">Rinkodaros esm\u0117 - tinkamu laiku pateikti tinkam\u0105 \u017einut\u0119 tinkamiems \u017emon\u0117ms. Atrodo, kad tai paprasta, ta\u010diau reikia daug planuoti ir (paradoksalu) improvizuoti. \u0160tai kod\u0117l prane\u0161im\u0173 strategija gali b\u016bti labai svarbi bet kuriai \u012fmonei.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160iame straipsnyje ap\u017evelgiamos tendencijos, \u012f kurias reikia atsi\u017evelgti rengiant prane\u0161im\u0173 siuntimo strategij\u0105. Taip pat pateiksime pagrindin\u012f naudojimo atvej\u012f, kuris iliustruoja \u0161ias s\u0105vokas prek\u0117s \u017eenklo komunikacijos ir reklamos praktikoje. Tikim\u0117s, kad jos pad\u0117s pasiekti \u012fmon\u0117s komunikacijos pertvark\u0105 ma\u017eesn\u0117se \u012fmon\u0117se.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">\u017dinu\u010di\u0173 siuntimo strategija turi b\u016bti dinami\u0161ka<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">2022 m. j\u016bs\u0173 prane\u0161imas bus rodomas daugelyje viet\u0173. \u012evair\u016bs kanalai apima j\u016bs\u0173 socialin\u0119 \u017einiasklaid\u0105, svetain\u0119 ir neprisijungus\u012f turin\u012f. Ta\u010diau rinkodaros specialistai vis da\u017eniau pastebi, kad n\u0117ra sidabrin\u0117s kulkos prane\u0161imams. D\u0117l to atsirado dinami\u0161kesni\u0173 prane\u0161im\u0173 form\u0173 ir prek\u0117s \u017eenklo element\u0173.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Labiausiai tai matyti i\u0161 dviej\u0173 b\u016bd\u0173. <strong>Pritaikomi logotipai<\/strong> ir <strong>Pritaikomi prane\u0161imai<\/strong>. Skirtingiems kanalams ir situacijoms naudingi skirtingi logotipo ar socialin\u0117s \u017einiasklaidos turinio variantai, kad b\u016bt\u0173 galima perteikti skirtingus verslo elementus. Supraskite, kad tai, kas veikia, pavyzd\u017eiui, \"Twitter\", neveiks \"Instagram\".<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tiek prane\u0161im\u0173, tiek prek\u0117s \u017eenklo med\u017eiagos pritaikomumas leid\u017eia atsi\u017evelgti \u012f tai, kad auditorija turi skirtingus segmentus. Tai padeda \u012fmonei i\u0161laikyti daugyb\u0119 aspekt\u0173, nes vieno kanalo kalba ir formatas nebus pritaikomi visur kitur.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tod\u0117l kyla klausimas: kaip \u012fmon\u0117s gali sukurti prek\u0117s \u017eenklo identitet\u0105 naudodamos kintam\u0105 prek\u0117s \u017eenkl\u0105? Visada svarbu \u012fsitikinti, kad j\u016bs\u0173 strategija atitinka j\u016bs\u0173 prek\u0117s \u017eenklo prane\u0161im\u0173 sistem\u0105, kad b\u016bt\u0173 u\u017etikrintas nuoseklumas. Tur\u0117kite po ranka vien\u0105 i\u0161 \u0161i\u0173 pavyzd\u017ei\u0173 ir i\u0161mokykite jo naujus darbuotojus, kad j\u016bs\u0173 balsas nevir\u0161yt\u0173 nustatyt\u0173 parametr\u0173. Gali b\u016bti netgi naudinga tur\u0117ti skirtingus r\u0117mus, kurie skirt\u0173si skirtingiems kanalams.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9420\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/10\/2022-09-PROMOGUY-info-01-700x569.png\" alt=\"\u017dinu\u010di\u0173 siuntimo strategijos sistema\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Socialinio brekingo ir prane\u0161im\u0173 siuntimo strategijos patarimai<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Prek\u0117s \u017eenklo k\u016brimas socialin\u0117s \u017einiasklaidos am\u017eiuje yra nuolat kintantis procesas. Tod\u0117l svarbu atnaujinti savo prek\u0117s \u017eenklo \u017eenkl\u0105 metams, kad jis atitikt\u0173 nauj\u0173 kanal\u0173, nauj\u0173 auditorij\u0173 ir naujos aplinkos poreikius. Naujausios tendencijos socialinio prek\u0117s \u017eenklo k\u016brimo srityje rodo:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>\"TikTok\" rinkodara bus didelis privalumas<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\"TikTok\" daro \u012ftak\u0105 jaunimo grupei. Ji taip pat turi kelet\u0105 \u0161vari\u0173 prek\u0117s \u017eenklo k\u016brimo ir rinkodaros priemoni\u0173, kuri\u0173 neturi jokia kita platforma (<a href=\"https:\/\/promoguy.nl\/lt\/blog\/tiktok-marketing-a-new-avenue-for-business-promotion\/\" target=\"_blank\" rel=\"noreferrer noopener\">apie kur\u012f ra\u0161\u0117me \u010dia<\/a>). Tyrimai rodo, kad <a href=\"https:\/\/promoguy.nl\/lt\/blog\/tiktok-trends-to-look-out-for-in-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">geriausios \"TikTok\" \u017einut\u0117s yra glaustos<\/a>, grie\u017etai suredaguotas, kad b\u016bt\u0173 greitas tempas, ir jame skamba muzika.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>\"Pinterest\" ir \"Snapchat\" leis geriau segmentuoti<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ma\u017eesn\u0117se platformose galima tikslingiau ir (kartais) pigiau skelbti reklam\u0105. Kurkite savo prek\u0117s \u017eenkl\u0105 \u0161iose vietose, jei jos atitinka j\u016bs\u0173 \u017einut\u0119, produkt\u0105 ir auditorij\u0105.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Visi \u017eenklai rodo, kad socialin\u0117s prekybos mastas did\u0117ja<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u017denklai rodo, kad vis da\u017eniau integruojamos socialin\u0117s \u017einiasklaidos platform\u0173 parduotuv\u0117s. Paruo\u0161kite turin\u012f ir prek\u0117s \u017eenklo med\u017eiag\u0105 geresn\u0117ms elektronin\u0117s prekybos galimyb\u0117ms.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Vaizdo \u012fra\u0161ai dar nepraranda populiarumo, o garso \u012fra\u0161ai populiar\u0117ja<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Vaizdo \u012fra\u0161\u0173 turinys vis dar yra geriausias b\u016bdas skleisti rinkodaros \u017einut\u0119. Ta\u010diau garso turinys vis da\u017eniau klausomasi podkast\u0173 ir <a href=\"https:\/\/promoguy.nl\/lt\/blog\/voice-search-audio-technology-trends-for-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">balso paie\u0161kos optimizavimas<\/a>. Jei reikia, \u012fsitikinkite, kad j\u016bs\u0173 prek\u0117s \u017eenkle yra ry\u0161ki\u0173 garso element\u0173, pvz., garso fragment\u0173, d\u017eingl\u0173 ir paie\u0161kos balsu rakta\u017eod\u017ei\u0173.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>\u012etakos turin\u010di\u0173 asmen\u0173 rinkodara populiar\u0117ja<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u012etakos turintys asmenys tampa vis svarbesne internetin\u0117s rinkodaros srities dalimi. Rinkdamiesi influencer\u012f \u012fsitikinkite, kad jis atitinka j\u016bs\u0173 prek\u0117s \u017eenklo \u012fvaizd\u012f ir <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/target-audience\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/target-audience\" >tikslin\u0117 auditorija<\/a>. <a href=\"https:\/\/promoguy.nl\/lt\/blog\/influencer-marketing-tips-trends-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">I\u0161samiau apie \u012ftaking\u0173j\u0173 rinkodar\u0105 ra\u0161\u0117me \u010dia<\/a>.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">D\u0117mesys bendravimo su klientais valdymo strategijai<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9422\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/10\/communication-g3b63d94bc_1280-1-700x500.png\" alt=\"Klient\u0173 komunikacijos \u017einu\u010di\u0173 siuntimo strategija\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Preki\u0173 \u017eenklai pernelyg daug laiko skiria vidiniams prek\u0117s \u017eenklo k\u016brimo aspektams ir detali\u0173 nustatymui. 2022 m. ir v\u0117liau svarbiausia, kaip klientai s\u0105veikauja su prek\u0117s \u017eenklu. J\u016bs\u0173 u\u017eduotis - u\u017etikrinti, kad komunikacijos strategija lemt\u0173 reik\u0161mingas konversijas, pardavimus ir geresn\u012f prek\u0117s \u017eenklo vertinim\u0105.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Bet kokioje prek\u0117s \u017eenklo komunikacijos strategijoje pirmiausia turi b\u016bti atsi\u017evelgiama \u012f klient\u0105. \u0160tai keli b\u016bdai, kaip tai padaryti:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Suasmeninkite bendravim\u0105<\/strong>: naudokite savo klient\u0173 vardus, kad bendraudami su jais jaustum\u0117t\u0117s geriau ir pritaikytum\u0117te patirt\u012f prie j\u0173 elgesio (pvz., suteikite jiems nuolaid\u0105 produktui, kur\u012f jie paprastai perka).<\/li>\r\n\r\n\r\n\r\n<li><strong>Pritaikomi pasirinkimai<\/strong>: J\u016bs\u0173 bendravimas tur\u0117t\u0173 geriausiai tikti klientui. Paklauskite, kokiu laiku geriausia jiems ra\u0161yti \u017einutes, kokio tipo bendravimui jie teikia pirmenyb\u0119 (teksto ar vaizdo), taip pat suteikite galimyb\u0119 atsisakyti bet koki\u0173 galimai erzinan\u010di\u0173 el. lai\u0161k\u0173 grandini\u0173.<\/li>\r\n\r\n\r\n\r\n<li><strong>Suasmeninkite savo svarbius prane\u0161imus<\/strong>g: U\u017etikrinkite, kad klientai jaust\u0173si taip, tarsi kitoje pus\u0117je b\u016bt\u0173 \u017emogus. Nors ir svarbu pavesti svarbias u\u017eduotis automatizuoti, pagrindiniams klientams reikia asmeninio d\u0117mesio.<\/li>\r\n\r\n\r\n\r\n<li><strong>Sekite svarbias u\u017euominas<\/strong>: \u012ediekite \"Google\" persp\u0117jimus ir steb\u0117kite savo raktinius \u017eod\u017eius kaip \u017evirblis. U\u017eb\u0117kite u\u017e aki\u0173 klientams kylantiems klausimams ir koreguokite puslapius, produkt\u0173 vadov\u0117lius ir turin\u012f, kad i\u0161siai\u0161kintum\u0117te bet kokius nesusipratimus ar nesusipratimus. Taip pat tur\u0117tum\u0117te naudoti \u017einu\u010di\u0173 siuntimo programas arba \"Discord\", kad sukurtum\u0117te savaranki\u0161k\u0105 klient\u0173 bendruomen\u0119.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kalbant apie \u017einu\u010di\u0173 siuntimo program\u0117les...<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Prane\u0161im\u0173 siuntimo program\u0173 strategijos smulkiajam verslui<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Jei esate ma\u017ea \u012fmon\u0117, turite u\u017emegzti ry\u0161ius su bendruomene ir u\u017emegzti ry\u0161\u012f. Didel\u0117s \u012fmon\u0117s turi pritaikyti savo \u017einut\u0119, kad pritraukt\u0173 ma\u017eiausi\u0105 bendr\u0105 vardikl\u012f, o j\u016bs galite sutelkti d\u0117mes\u012f \u012f pagrindin\u0119 klient\u0173 baz\u0119. Puikus b\u016bdas tai padaryti - naudotis tokiomis \u017einu\u010di\u0173 siuntimo program\u0117l\u0117mis kaip \"Telegram\" ir \"Discord\" bendruomen\u0117ms kurti.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Nor\u0117dami i\u0161 ties\u0173 i\u0161naudoti savo potencial\u0105, pasinaudokite savo geb\u0117jimu pristatyti informacij\u0105 tai kukliai auditorijai ir u\u017emegzti ilgalaikius ry\u0161ius. Tiesioginis bendravimas ir asmeninis klient\u0173 aptarnavimas yra j\u016bs\u0173 pagrindinis prana\u0161umas. \u0160tai kaip j\u012f maksimaliai i\u0161naudoti pasitelkus nuosekli\u0105 2022 m. strategij\u0105:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>\u012edarbinti automatizavim\u0105<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Nor\u0117dami valdyti klient\u0173 u\u017eklaus\u0173 ir pra\u0161ym\u0173 sraut\u0105, galite pasitelkti pokalbi\u0173 robotus, kurie tvarkys ma\u017eiausiai sud\u0117tingas u\u017eklausas ir pra\u0161ymus. Tinkamas automatizavimas gali pad\u0117ti palengvinti daug sunkaus darbo.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Naudokite intersticinius prane\u0161imus<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/en.wikipedia.org\/wiki\/Interstitial_webpage\" target=\"_blank\" rel=\"noreferrer noopener\">Tarpini\u0173 \u017einu\u010di\u0173 siuntimas<\/a> yra puikus b\u016bdas perkelti klientus \u012f kitus puslapius, esan\u010dius u\u017e program\u0117l\u0117s rib\u0173. \u017dinut\u0117je tur\u0117t\u0173 b\u016bti pateiktas glaustas apra\u0161ymas ir patrauklus vaizdas su USP, kuris skatina CTR.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Tarpkanalinis skatinimas<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kaip jau min\u0117jome, svarbu tur\u0117ti nuosekl\u0173, bet kintam\u0105 prek\u0117s \u017eenklo bals\u0105 \u012fvairiuose kanaluose. Patikrinkite, koks platus j\u016bs\u0173 tinklas, i\u0161nagrin\u0117j\u0119, k\u0105 pritraukiate kiekviename kanale, ir pa\u017ei\u016br\u0117kite, ar tai atitinka j\u016bs\u0173 norim\u0105 segmentavimo strategij\u0105. Atitinkamai pakoreguokite savo \u017einut\u0119, atsi\u017evelgdami \u012f \u012fmon\u0117s poreikius.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Steb\u0117kite svarbiausius rodiklius<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Atid\u017eiai steb\u0117kite prane\u0161im\u0173 ir naudotoj\u0173 veiklos poveik\u012f. Naudodamiesi analitiniais duomenimis raskite, kur \u017emon\u0117s paspaud\u017eia po to, kai paskelb\u0117te \u017einut\u0119, kad \u012fvertintum\u0117te jos veiksmingum\u0105.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Naudojimo atvejis: \"Nike\" ir \"Adidas\" prek\u0117s \u017eenkl\u0173 ir prane\u0161im\u0173 siuntimo programos<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160tai keletas puiki\u0173 pavyzd\u017ei\u0173, kaip didel\u0117s \u012fmon\u0117s vald\u0117 savo \u012fmon\u0117s prek\u0117s \u017eenklo valdym\u0105 ir rinkodaros prane\u0161imus. Nike\" ir \"Adidas\" yra dvi did\u017eiosios masin\u0117s avalyn\u0117s gamintojos, tod\u0117l svarbu pamatyti, kaip jos nuolat kontrastuoja savo prane\u0161imus, i\u0161laikydamos savo pagrindin\u012f identitet\u0105 ir taikydamos kai kurias anks\u010diau pabr\u0117\u017etas tendencijas.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Kintamas logotipas ir prane\u0161im\u0173 strategija<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\"Nike\" prek\u0117s \u017eenklo gair\u0117se parodyta, kaip jie i\u0161laiko savo logotipo variacijas, i\u0161laikydami svarbiausius elementus:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-9402\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-06-at-09.18.30-700x180.png\" alt=\"&quot;Nike&quot; logotipo prek\u0117s \u017eenklo gair\u0117s\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-9410\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-06-at-09.57.26-700x415.png\" alt=\"&quot;Nike&quot; logotipo gair\u0117s \u017dinu\u010di\u0173 strategija\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-9412\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-06-at-09.59.36-1.png\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\"Adidas\" prek\u0117s \u017eenklo gair\u0117se pana\u0161iai apra\u0161yti \u012fvair\u016bs \"Adidas\" logotipo variantai, ta\u010diau pabr\u0117\u017eti svarbiausi \"dos\" ir \"don't\":<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-9397\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-05-at-14.10.22-1-700x367.png\" alt=\"&quot;Adidas&quot; prek\u0117s \u017eenklo gair\u0117s \u017dinu\u010di\u0173 strategija\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-9398\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-05-at-14.11.06.png\" alt=\"&quot;Adidas&quot; \u0161\u016bkis Prek\u0117s \u017eenklo gair\u0117s\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-9395\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-05-at-14.09.36-700x533.png\" alt=\"&quot;Adidas&quot; prek\u0117s \u017eenklo gairi\u0173 logotipas\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160tai kaip \u017einu\u010di\u0173 strategija atspindi \u012fmon\u0117s vertybes i\u0161 j\u0173 \u017einu\u010di\u0173 sistemos:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-9400\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-05-at-14.15.46-700x271.png\" alt=\"&quot;Adidas&quot; prane\u0161im\u0173 strategija Prek\u0117s \u017eenklas\" \/><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">2 kryp\u010di\u0173 bendravimas ir bendruomen\u0117s k\u016brimas<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\"Nike\" naudoja dvipus\u0119 komunikacij\u0105 per \"Instagram\" ir \"Twitter\". J\u0173 bendra strategija yra tokia:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Bendradarbiaukite su \u017einomais \u017emon\u0117mis<\/li>\r\n\r\n\r\n\r\n<li>Skatinkite ir naudokite naudotoj\u0173 sukurt\u0105 turin\u012f<\/li>\r\n\r\n\r\n\r\n<li>Dalyvaukite klient\u0173 pokalbiuose<\/li>\r\n\r\n\r\n\r\n<li>Skleiskite pasakojimus socialin\u0117s \u017einiasklaidos kanaluose<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u010cia pateikiamas \"Instagram\" pateikt\u0173 \u012fra\u0161\u0173, kuriuos jie \u012ftraukia \u012f savo socialin\u0117s \u017einiasklaidos rinkodar\u0105, pavyzdys. Kampanija buvo vykdoma su priemone, kuri leido naudotojams kurti \u0161ias nuotraukas. Tai prane\u0161im\u0173 pritaikymo ir suasmeninimo pavyzdys, padedantis naudotojams labiau \u012fsitraukti \u012f rinkodaros prane\u0161im\u0105. \u012erankio naudojimas taip pat padeda visam naudotoj\u0173 sukurtam turiniui i\u0161likti prek\u0117s \u017eenklo gair\u0117se, nes aplink naudotoj\u0173 sukurt\u0105 produkcij\u0105 nubr\u0117\u017eiamos k\u016brybin\u0117s ribos.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-9406\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-06-at-09.36.48-2-700x472.png\" alt=\"&quot;Nike Instagram&quot; rinkodara\" \/>\r\n<figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.direktconcept.com\/2013\/04\/18\/nike-photoid\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0160altinis<\/a>: Direkt Concept<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Taip pat \u012fdomu pasteb\u0117ti, kad j\u0173 atrinkti vaizdai atitinka j\u0173 prek\u0117s \u017eenklo \u012fvaizd\u012f, nustatyt\u0105 j\u0173 gair\u0117se:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-9409\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-06-at-09.55.56-1-700x433.png\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">\u012etakos turin\u010di\u0173 asmen\u0173 prane\u0161im\u0173 strategija<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\"Adidas\" taip pat gausiai naudojo \u012ftak\u0105 daran\u010dius asmenis ir personalizavim\u0105. Naudodami \u012ftakinguosius, jie laikosi anks\u010diau min\u0117t\u0173 savo gairi\u0173 (sporto dvasia, d\u0117mesys sportininkams, ai\u0161kios \"Adidas\" prek\u0117s ir t. t.). Po \u0161iais vaizdais jie pateik\u0117 sportininki\u0173 istorijas.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-9407\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/10\/d1ff68910cfa74b277425b307f8a9a39-700x419.png\" alt=\"&quot;Adidas&quot; \u012etakos turin\u010di\u0173 asmen\u0173 rinkodara\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160i\u0173 kampanij\u0173 tikslas buvo pakoreguoti savo prane\u0161imus, kad jie labiau \u012ftraukt\u0173 moteris. Naudodamos \u0161iuos vaizdus ir istorijas, jos padar\u0117 didel\u012f \u012fsp\u016bd\u012f ir padidino moter\u0173 \u012fsitraukim\u0105.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tikim\u0117s, kad mokydamiesi i\u0161 geriausi\u0173j\u0173 ir j\u016bs gal\u0117site taikyti tas pa\u010dias strategijas.<\/p>","protected":false},"excerpt":{"rendered":"<p>Rinkodaros esm\u0117 - tinkamu laiku pateikti tinkam\u0105 \u017einut\u0119 tinkamiems \u017emon\u0117ms. Atnaujinkite savo prek\u0117s \u017eenklo ir prane\u0161im\u0173 strategij\u0105, naudodamiesi \u0161iais svarbiais patarimais.<\/p>","protected":false},"author":1,"featured_media":12822,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,14],"tags":[222,220,221],"wl_entity_type":[47,54],"class_list":["post-9388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-trends","tag-branding-startegy","tag-branding-trends","tag-messaging","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Messaging Strategy &amp; Branding Trends 2022 - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Messaging strategy is a tough nut to crack. 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