{"id":9569,"date":"2022-11-21T08:25:11","date_gmt":"2022-11-21T08:25:11","guid":{"rendered":"https:\/\/promoguy.nl\/saas-marketing-b2b-promotion-for-startups\/"},"modified":"2024-09-25T20:35:22","modified_gmt":"2024-09-25T20:35:22","slug":"saas-marketing-b2b-promotion-for-startups","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2022\/11\/21\/saas-marketing-b2b-promotion-for-startups\/","title":{"rendered":"\"SaaS\" rinkodara ir B2B skatinimas startuoliams"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Programin\u0117 \u012franga kaip paslauga (angl. Software as a Service arba SaaS) yra visiems gerai \u017einomas skaitmeninis verslo modelis. Programin\u0117s \u012frangos technologijos, atliekan\u010dios svarbiausias funkcijas, leid\u017eia veikti daugumai interneto sistem\u0173. Ta\u010diau SaaS sferoje veikian\u010dioms \u012fmon\u0117ms reikia nuolat augti, b\u016bti stabilioms ir pri\u017ei\u016brimoms, ypa\u010d B2B kvadrante. Nuosekli SaaS <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/marketing\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/marketing\" >rinkodara<\/a> strategijos yra labai svarbios siekiant \u0161i\u0173 tiksl\u0173.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160iame straipsnyje aptarsime kelet\u0105 svarbiausi\u0173 B2B SaaS skaitmenin\u0117s rinkodaros strategij\u0173 ir tai, kaip sukurti rinkodaros sistem\u0105, jei j\u016bs\u0173 \u012fmon\u0117 tik pradeda veikl\u0105.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">B2B produkt\u0173 rinkodara SaaS<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">SaaS verslo finansinis modelis skiriasi nuo daugumos produkt\u0173 tuo, kad jo pardavimo strukt\u016broje da\u017enai reikalaujama klient\u0173 atnaujinimo ir \u012fsitraukimo. Dauguma produkt\u0173 yra vienkartiniai, o programin\u0117s \u012frangos paketai da\u017enai priklauso nuo to, ar klientai bus \u012ftikinti toliau jais naudotis, o ne u\u017esakyti daugiau. Tod\u0117l prenumeratos modelio strategijos yra ypa\u010d svarbios.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\"SaaS\" rinkodaros piltuv\u0117lis parodo geriausi\u0105 b\u016bd\u0105 reklamuoti programin\u0117s \u012frangos sprendimus:<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9588\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/11\/2022-11-PROMOGUY-info-02-1-700x603.png\" alt=\"SaaS rinkodaros piltuv\u0117lis\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">B2B SaaS rinkodara i\u0161 esm\u0117s vykdoma pagal t\u0105 pat\u012f model\u012f, tik su keliais skirtumais, susijusiais su tuo, kaip klientai gali reaguoti \u012f produkt\u0105. B2B procesus da\u017enai labiau lemia kognityviniai veiksniai, t. y. tiesiogin\u0117 paties produkto nauda, o ne emocin\u0117 rinkodara.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Be to, turite suprasti, ar dirbate <strong>m\u0117lynasis ar raudonasis vandenynas.<\/strong>. \"M\u0117lynieji vandenynai\" yra nauja teritorija, ta\u010diau kyla problema, kaip \u012ftikinti \u012fmones priimti naujas id\u0117jas. Kita vertus, prie\u0161ingai nei raudonieji vandenynai, jie turi ma\u017eai konkurent\u0173. Raudonojo vandenyno atveju reikia \u012ftikinti klientus, kad j\u016bs\u0173 produktas yra prana\u0161esnis u\u017e kitus rinkoje esan\u010dius produktus.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">B2B SaaS \u0161vino generavimas ir informavimas<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160vinui generuoti reikia ir organini\u0173, ir neorganini\u0173 priemoni\u0173, kad jos veikt\u0173 kartu ir maksimaliai i\u0161naudot\u0173 potencial\u0105. Priklausomai nuo to, kokiai pramon\u0117s \u0161akai skirta j\u016bs\u0173 SaaS, organini\u0173 ir neorganini\u0173 priemoni\u0173 poveikis gali skirtis. Kai kurios \u012fmon\u0117s veikia pagal model\u012f, pagal kur\u012f j\u0173 gali ie\u0161koti B2B klientai, pavyzd\u017eiui, rinkodaros sprendimai. Kitoms gali tekti pa\u010dioms ie\u0161koti klient\u0173, pavyzd\u017eiui, siekiant patobulinti nelanks\u010dias sistemas.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Priklausomai nuo to, koki\u0105 paslaug\u0105 teikiate ir kokia yra j\u016bs\u0173 konkurencija, turite nuspr\u0119sti ir pritaikyti investicij\u0173 \u012f <strong>socialin\u0117 \u017einiasklaida<\/strong>, <strong>el. pa\u0161to rinkodara<\/strong>, <strong>mokami skelbimai<\/strong>ir kitais skaitmeniniais b\u016bdais. Patikrinkite savo \u0161akos standartus, atlikite konkurent\u0173 veiklos analiz\u0119 ir i\u0161siai\u0161kinkite, kaip potencial\u016bs klientai pageidauja b\u016bti pasiekiami.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kalbant apie <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/seo\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/seo\" >SEO (nuo 750 EUR)<\/a> ir raktini\u0173 \u017eod\u017ei\u0173 tyrimus, \u012fsitikinkite, kad apr\u0117piate vis\u0105 spektr\u0105. Be SaaS, \u012ftraukite tokius \u017eod\u017eius kaip \"internetiniai programin\u0117s \u012frangos sprendimai\" arba \"skaitmeniniai sprendimai\", kad gautum\u0117te rakta\u017eod\u017ei\u0173 sinonim\u0173. Tokio pob\u016bd\u017eio rakta\u017eod\u017eiai gali b\u016bti naudingi gaudant klientus, kurie tiksliai ne\u017eino, ko ie\u0161ko, arba nar\u0161o gretimoje kategorijoje.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Keletas smulkesni\u0173 SEO patarim\u0173:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Optimizuokite puslapio greit\u012f, kad pagerintum\u0117te SEO<\/li>\r\n\r\n\r\n\r\n<li>\u012esitikinkite, kad j\u016bs\u0173 svetain\u0117 pritaikyta mobiliesiems \u012frenginiams ir plan\u0161et\u0117ms<\/li>\r\n\r\n\r\n\r\n<li>\u012etraukite savo versl\u0105 \u012f kuo daugiau s\u0105ra\u0161\u0173<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">El. pa\u0161tas ir tiesioginis pasiekiamumas yra pagrindiniai \u012frankiai<\/h3>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9593\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/11\/email-4284157__480-1-700x473.png\" alt=\"El. pa\u0161to rinkodaros SaaS\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">SaaS el. pa\u0161to rinkodaros kampanijos gali b\u016bti labai naudingos <strong>susidom\u0117jimo didinimas ankstyvuoju etapu<\/strong> piltuv\u0117lyje, nes <strong>pakartotin\u0117 rinkodara<\/strong>ir <strong>i\u0161laikyti klient\u0173 susidom\u0117jim\u0105.<\/strong>. B2B sektoriuje dauguma \u012fmoni\u0173 paprastai renkasi el. pa\u0161t\u0105, o ne daugel\u012f standartini\u0173 B2C \u012franki\u0173. Tod\u0117l tokie profesional\u016bs kanalai kaip el. pa\u0161tas arba \"InMail\" gali b\u016bti puikus b\u016bdas prad\u0117ti veikl\u0105 ir padidinti esam\u0173 klient\u0173 pardavimus.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">I\u0161bandykite \u012fvairias tiesioginio informavimo formas, pavyzd\u017eiui, dalyvaukite internetiniuose seminaruose, \u012fmoni\u0173 parodose arba u\u017esiregistruokite B2B tinkl\u0173 platformose. Galite kreiptis \u012f \u012fmones per \"LinkedIn\" (jei j\u016bs\u0173 regione tai leid\u017eiama, naudokite \"InMail\" rinkodar\u0105) arba B2B platformose, pavyzd\u017eiui, \"Sortlist\". Kitas b\u016bdas pasiekti \u012fmones - pateikti parengt\u0105 med\u017eiag\u0105, vaizdo \u012fra\u0161us ir naudojimo atvejus, kad geriausiai parodytum\u0117te, koki\u0105 prid\u0117tin\u0119 vert\u0119 gali sukurti j\u016bs\u0173 \u012fmon\u0117.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Be to, kad el. lai\u0161kai yra naudingi ne tik generuojant ir pristatant potencialius klientus, bet ir vykdant pakartotin\u0119 rinkodar\u0105, skirt\u0105 dvejojantiems potencialiems klientams. Nustatykite savo analiz\u0119, kad surastum\u0117te klientus, kurie nar\u0161\u0117 j\u016bs\u0173 svetain\u0117je, ir si\u0173skite jiems nuolaidas bei pasi\u016blymus, kad pamatytum\u0117te, ar galite juos paveikti.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">SaaS socialin\u0117s \u017einiasklaidos rinkodara<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Socialin\u0117 \u017einiasklaida atlieka daugyb\u0119 funkcij\u0173 bet kokiam verslui. Apib\u016bdinsime, kaip B2B SaaS rinkodaros specialistas gali geriausiai j\u0105 panaudoti:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Pagalba<\/strong>: Pagrindin\u0117 bet kurios \u012fmon\u0117s funkcija. Ie\u0161kokite ir generuokite potencialius klientus, informuokite esamus klientus ir didinkite \u017einomum\u0105.<\/li>\r\n\r\n\r\n\r\n<li><strong>Moksliniai tyrimai<\/strong>: Socialin\u0117 \u017einiasklaida yra fantasti\u0161ka priemon\u0117 rinkti duomenis ir suprasti, ko gali nor\u0117ti j\u016bs\u0173 tikslin\u0117 grup\u0117. I\u0161bandyti prane\u0161imus, pasi\u016blymus ir entuziazm\u0105 daug lengviau ir pigiau vie\u0161osiose platformose.<\/li>\r\n\r\n\r\n\r\n<li><strong>Bendruomen\u0117s k\u016brimas<\/strong>: Tai ypa\u010d naudinga SaaS \u012fmon\u0117ms, nes jos turi sukurti stipr\u0173 prisiri\u0161imo prie savo paslaug\u0173 jausm\u0105. Bendruomen\u0117s sukuria stipresnius ry\u0161ius, padeda spr\u0119sti vieni kit\u0173 problemas, teikia duomenis ir padeda atlikti b\u016bsim\u0173 program\u0173 beta bandymus.<\/li>\r\n\r\n\r\n\r\n<li><strong>Bendradarbiavimas<\/strong>: Socialin\u0117 \u017einiasklaida yra abipus\u0117 gatv\u0117. Be bendruomeni\u0173 k\u016brimo, taip pat galite rasti \u012ftaking\u0173 asmen\u0173 arba gauti ger\u0173 atsiliepim\u0173 klausdami. Nepraleiskite progos u\u017emegzti itin svarbi\u0173 partnerys\u010di\u0173 su kitais preki\u0173 \u017eenklais ar asmenyb\u0117mis.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Be standartini\u0173 socialin\u0117s \u017einiasklaidos platform\u0173 (\"Facebook\", \"Twitter\", \"Instagram\" ir kt.), taip pat naudinga i\u0161bandyti daugiau bendruomen\u0117s k\u016brimo platform\u0173. Reddit\" ir \"Discord\" puikiai tinka specialiems puslapiams, kuriuose daugiausia d\u0117mesio skiriama j\u016bs\u0173 paslaugoms ir skatinamas klient\u0173 tarpusavio bendravimas.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">B2B SaaS turinio rinkodaros strategija<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Geriausiose SaaS interneto svetain\u0117se paprastai yra labai i\u0161sam\u016bs tinklara\u0161\u010dio skyriai. D\u0117l turinio, <strong>Informatyvus ir \u012fdomus turinys<\/strong> skatina potencialius klientus ir padeda \u012fmon\u0117ms apsispr\u0119sti tarp j\u016bs\u0173 ir j\u016bs\u0173 konkurent\u0173. Pasidom\u0117kite, su kokiomis problemomis susiduria \u012fmon\u0117s, ir para\u0161ykite, kaip j\u016bs\u0173 programin\u0117 \u012franga jas i\u0161sprend\u017eia. Skelbkite atvej\u0173 analizes, naudojimo atvejus, infografikas, vaizdinius paai\u0161kinimus, naujienlai\u0161kius ir visk\u0105, kas, j\u016bs\u0173 manymu, gal\u0117t\u0173 sudominti klientus.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">SaaS B2B turinys gali b\u016bti tiek platus, tiek labai siauras. Pavyzd\u017eiui, \"HubSpot\" savo labai s\u0117kmingame tinklara\u0161tyje ra\u0161o apie kiekvien\u0105 verslo ir rinkodaros srit\u012f. \u0160i strategija jiems buvo labai naudinga, nes jie da\u017enai yra pirmieji SERP pagal platesn\u012f rakta\u017eod\u017ei\u0173 rinkin\u012f.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kita vertus, tam tikros \u012fmon\u0117s sutelkia savo turin\u012f ir pasiekia tinkam\u0105 ni\u0161\u0105 reikiamose srityse. Ne kiekviena \u012fmon\u0117 meta plat\u0173 tinkl\u0105, ir tai yra gerai, jei ji tarnauja savo klientams ir i\u0161laiko \u0161vies\u0105. Jos gali kalb\u0117ti apie labai konkre\u010dius klausimus ir naudojimo atvejus, nukreipdamos turinio rakta\u017eod\u017eius \u012f konkre\u010dias pramon\u0117s \u0161akas.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">B2B SaaS turinio strategijoje daugiausia d\u0117mesio turi b\u016bti skiriama naudingumui \u012fmon\u0117ms. Tod\u0117l SaaS tinklara\u0161\u010diai gali b\u016bti informatyvesnio turinio. B\u016btent \u010dia turinio lygmeniu SaaS \u012feinan\u010dioji rinkodara yra naudingas metodas, padedantis kurti klient\u0173 \u012fsitraukim\u0105. Tai veikia 3 lygmenimis:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Pritraukti<\/strong> ankstyvuoju etapu, pateikiant turin\u012f, kuris iliustruoja kompetencij\u0105 ir skatina informuotum\u0105.<\/li>\r\n\r\n\r\n\r\n<li><strong>\u012esitraukti<\/strong> konkre\u010diai reaguodami \u012f j\u0173 skaudulius ir patirt\u012f, kuri didina ketinim\u0105 pirkti.<\/li>\r\n\r\n\r\n\r\n<li><strong>D\u017eiaugsmas<\/strong> teikiant pagalb\u0105 ir param\u0105, kuri padeda klientams pasiekti s\u0117km\u0119 ir skatina juos sugr\u012f\u017eti.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">SaaS turinio id\u0117jos<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Bet koks turinys turi b\u016bti naudingas j\u016bs\u0173 \u012fmonei ir jos klientams. \u0160tai keli b\u016bdai, kaip kurti turin\u012f, kuris informuoja ir \u012ftraukia:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Infografika<\/strong>: Pateikite vizualius duomenis, kurie supaprastina j\u016bs\u0173 SaaS procesus.<\/li>\r\n\r\n\r\n\r\n<li><strong>DUK<\/strong>: I\u0161 anksto aptarkite visus galimus klausimus, kurie, j\u016bs\u0173 manymu, gali kilti potencialiems klientams (steb\u0117dami savo bendruomen\u0119 galite gauti daug daugiau klausim\u0173 ir atsakym\u0173).<\/li>\r\n\r\n\r\n\r\n<li><strong>Naujienlai\u0161kiai arba tinklara\u0161\u010dio \u012fra\u0161ai<\/strong>: Informuokite klientus apie naujienas, gautus apdovanojimus, pramon\u0117s naujienas, pagrindinius klientus, naudojimo atvejus ir kt.<\/li>\r\n\r\n\r\n\r\n<li><strong>Vaizdo \u012fra\u0161\u0173 turinys<\/strong>: \u012ed\u0117kite paai\u0161kinimus, i\u0161samius vadov\u0117lius ir pristatymus apie \u012fmon\u0119. Vaizdo \u012fra\u0161\u0173 reklama ypa\u010d naudinga, jei j\u016bs\u0173 SaaS yra sud\u0117tingo pob\u016bd\u017eio.<\/li>\r\n\r\n\r\n\r\n<li><strong>Interneto seminarai<\/strong>: Tai interaktyvesni u\u017esi\u0117mimai, kuri\u0173 metu ai\u0161kindami procesus galite pabendrauti su auditorija ir u\u017emegzti ry\u0161\u012f. Tokiomis sesijomis sukurkite geresn\u012f klient\u0173 \u012fsitraukimo jausm\u0105 ir suteikite savo rinkodarai asmeni\u0161kumo, palaikydami abipus\u012f bendravim\u0105.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">SaaS ir klient\u0173 s\u0117km\u0117<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-9594\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/11\/career-3449422__340.png\" alt=\"SaaS rinkodara Klient\u0173 s\u0117km\u0117\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\"SaaS\" klient\u0173 s\u0117km\u0117 yra labai svarbi u\u017eduotis. Juk SaaS terminas atsirado d\u0117l ai\u0161kios id\u0117jos pad\u0117ti klientams pasiekti j\u0173 tikslus, i\u0161laikant \u012fmon\u0117s paslaugas. Anks\u010diau ra\u0161\u0117me apie platesnes formas <a href=\"https:\/\/promoguy.nl\/lt\/blog\/customer-success-management-for-small-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\">Klient\u0173 s\u0117km\u0117s valdymas<\/a>. I\u0161 esm\u0117s klient\u0173 s\u0117km\u0117s valdymas - tai procesai, kurie padeda i\u0161laikyti esam\u0173 klient\u0173 pasitenkinim\u0105 ir ma\u017einti j\u0173 pasitraukim\u0105.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Pokalbi\u0173 robotai<\/strong> tapo gana sud\u0117tingos, ta\u010diau geriausia jomis naudotis tik pagrindin\u0117ms reikm\u0117ms. Ta\u010diau, <strong>praktinis klient\u0173 aptarnavimas<\/strong> visada labiau vertinama, jei sugebate tai padaryti. Klient\u0173 s\u0117km\u0117 - tai <strong>steb\u0117jimas ir vertinimas<\/strong> kaip j\u016bs\u0173 klientams sekasi naudotis programine \u012franga ir kaip jie pasiekia savo tiksl\u0173 optimizavimo rezultatus.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160tai kelios svarbiausios klient\u0173 s\u0117km\u0117s veiklos, susijusios su SaaS rinkodara.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Atlikite klient\u0173 apklaus\u0105, kad nustatytum\u0117te, kurias sritis galite patobulinti (jei dar neturite klient\u0173, apklauskite savo ideal\u0173 klient\u0105 ir\u00a0<a href=\"https:\/\/promoguy.nl\/lt\/blog\/buyer-persona-customer-outreach-tips-for-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\">sukurti pirk\u0117jo asmen\u012f<\/a>).<\/li>\r\n\r\n\r\n\r\n<li>\u012esitikinkite, kad turite pakankamai s\u0105ly\u010dio ta\u0161k\u0173, kad maksimaliai pagerintum\u0117te bendravim\u0105 su klientais (el. pa\u0161tas, naujienlai\u0161kiai, kontaktiniai puslapiai, klient\u0173 aptarnavimo linijos ir t. t.).<\/li>\r\n\r\n\r\n\r\n<li>Pagerinkite savo kontaktini\u0173 ta\u0161k\u0173 pasiekiamum\u0105.\r\n<ul class=\"wp-block-list\">\r\n<li>Geresnis SEO ir raktini\u0173 \u017eod\u017ei\u0173 optimizavimas naujiems klientams.<\/li>\r\n\r\n\r\n\r\n<li>Naudingi DUK arba\u00a0<a href=\"https:\/\/promoguy.nl\/lt\/blog\/community-management-customer-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">bendruomen\u0117s valdymo praktika<\/a>\u00a0kurie skatina lengvesn\u0119 naudotoj\u0173 integracij\u0105 ir pateikia atsakymus \u012f klient\u0173 u\u017eklausas.<\/li>\r\n\r\n\r\n\r\n<li>Kuo labiau palengvinkite mok\u0117jim\u0105.<\/li>\r\n\r\n\r\n\r\n<li>Palaikykite aktyvias klient\u0173 aptarnavimo linijas ir pokalbi\u0173 robotus klient\u0173 u\u017eklausoms.<\/li>\r\n\r\n\r\n\r\n<li>Klient\u0173 s\u0117km\u0117s in\u017einieriai tur\u0117t\u0173 pagerinti visus \u0161iuos rodiklius, tirdami CTR, i\u0161\u0117jimo rodiklius ir atmetimo rodiklius.<\/li>\r\n<\/ul>\r\n<\/li>\r\n\r\n\r\n\r\n<li>I\u0161 naujo \u012fvertinkite procesus ir i\u0161siai\u0161kinkite, kurie klientai patiria daugiausiai problem\u0173, ir sutelkite d\u0117mes\u012f \u012f sistem\u0173, kurios pad\u0117t\u0173 i\u0161spr\u0119sti j\u0173 u\u017eklausas, k\u016brim\u0105.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Klient\u0173 s\u0117km\u0117s rodikliai<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Geri s\u0117km\u0117s procesai padeda ilgainiui u\u017etikrinti vaising\u0105 klient\u0173 gyvenimo cikl\u0105. Pagrindiniai rodikliai, \u012f kuriuos reikia atkreipti d\u0117mes\u012f, kad tai u\u017etikrintum\u0117te, yra \u0161ie:<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Klient\u0173 b\u016bkl\u0117s vertinimo rodikliai<\/strong>: Tai apima tokius dalykus kaip kasdieniai ar m\u0117nesiniai vartotojai, klient\u0173 pasitenkinimas, j\u0173 daroma pa\u017eanga (kad ir k\u0105 tai reik\u0161t\u0173 j\u016bs\u0173 produktui) ir pan. Tai tur\u0117t\u0173 b\u016bti vertinama kartu su klient\u0173 s\u0117km\u0117s b\u016bkl\u0117s rodikliu, kuris apima peln\u0105, klient\u0173 skai\u010di\u0173 ir augim\u0105, siekiant i\u0161siai\u0161kinti, kiek s\u0117kminga j\u016bs\u0173 veikla i\u0161 verslo pus\u0117s.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Atnaujinimo norma<\/strong>: \u017dmoni\u0173, kurie toliau registruojasi arba nusprend\u017eia t\u0119sti naryst\u0119, skai\u010dius.\u00a0<a href=\"https:\/\/blog.hubspot.com\/service\/customer-success-metrics\" target=\"_blank\" rel=\"noreferrer noopener\">Apskai\u010diuokite atnaujinimo koeficient\u0105<\/a>\u00a0padalijant prenumerat\u0105 prat\u0119susi\u0173 klient\u0173 skai\u010di\u0173 i\u0161 naudotoj\u0173, kuri\u0173 prenumerata tur\u0117jo b\u016bti prat\u0119sta, skai\u010diaus ir padauginant i\u0161 100.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Klient\u0173 atsisakymo rodiklis<\/strong>: Be atnaujinimo rodiklio, taip pat tur\u0117tum\u0117te palyginti ir klient\u0173, kurie palieka \u012fmon\u0119, skai\u010di\u0173.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Grynasis populiarumo rodiklis<\/strong>: NPS klausia, ar kas nors gali reklamuoti j\u016bs\u0173 produkt\u0105 kitai \u0161aliai. Tai naudinga vertinant entuziazm\u0105 ir gali b\u016bti \u012ftraukta \u012f el. lai\u0161k\u0105 arba i\u0161\u0161okant\u012f programin\u0117s \u012frangos lang\u0105.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Klient\u0173 s\u0117km\u0117s tikslai<\/strong>: Pad\u0117kite savo klientams nustatydami savo tikslus kaip nauding\u0105 orientyr\u0105. Kiekvienas produktas ir paslauga yra skirtingi, tod\u0117l tiksl\u0173 k\u016brimas gali skirtis atsi\u017evelgiant \u012f konkre\u010dius j\u0173 kriterijus.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Jei ie\u0161kote skaitmenin\u0117s rinkodaros konsultanto SaaS \u012fmon\u0117ms arba SaaS tinklara\u0161\u010di\u0173 ra\u0161ymo \u012fmon\u0117s, b\u016btinai per\u017ei\u016br\u0117kite m\u016bs\u0173 <a href=\"https:\/\/promoguy.nl\/lt\/lead-generation\/\" target=\"_blank\" rel=\"noreferrer noopener\">paslaug\u0173 puslapis<\/a>.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Programin\u0117 \u012franga kaip paslauga (angl. Software as a Service arba SaaS) yra visiems gerai \u017einomas skaitmeninis verslo modelis. Pateikiame kelet\u0105 svarbiausi\u0173 rinkodaros ir klient\u0173 \u012ftraukimo patarim\u0173, skirt\u0173 j\u016bs\u0173 SaaS platformai.<\/p>","protected":false},"author":1,"featured_media":12807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[18,13,10],"tags":[209,208,210],"wl_entity_type":[47,54],"class_list":["post-9569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-client-management","category-online-marketing-en","category-online-presence","tag-saas-lead-generation","tag-saas-marketing","tag-saas-product-marketing","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SaaS Marketing &amp; B2B Promotion For Startups - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"SaaS marketing is built on a different set of industry-dependent premises than most other industries. 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