{"id":9608,"date":"2022-12-12T09:06:53","date_gmt":"2022-12-12T09:06:53","guid":{"rendered":"https:\/\/promoguy.nl\/social-media-marketing-conversion-tips-2023\/"},"modified":"2024-09-25T20:29:39","modified_gmt":"2024-09-25T20:29:39","slug":"social-media-marketing-conversion-tips-2023","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2022\/12\/12\/social-media-marketing-conversion-tips-2023\/","title":{"rendered":"Socialin\u0117s \u017einiasklaidos rinkodaros ir konversijos patarimai 2023 m."},"content":{"rendered":"<p class=\"wp-block-paragraph\">Baigiantis metams ir vos u\u017e horizonto i\u0161vydus 2023-i\u0173j\u0173 au\u0161r\u0105, metas \u017evelgti \u012f priek\u012f. Ap\u017evelgiame naujas kylan\u010dias socialin\u0117s \u017einiasklaidos rinkodaros tendencijas, kad gal\u0117tum\u0117te padidinti konversijas ir pasiekti savo verslo tikslus.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Su\u017einokite daugiau apie tai, kaip socialin\u0117s \u017einiasklaidos rinkodara gali u\u017etikrinti s\u0117kming\u0105 j\u016bs\u0173 \u012fmon\u0117s kampanij\u0105.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Konversij\u0173 rodikliai pagal platform\u0105 2022 m.<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Nor\u0117dami padidinti socialin\u0117s \u017einiasklaidos rinkodaros konversijos rodiklius, turite m\u0105styti nestandarti\u0161kai. Iki \u0161iol <a href=\"https:\/\/www.forbes.com\/sites\/priceonomics\/2018\/03\/09\/the-advertising-conversion-rates-for-every-major-tech-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">pramon\u0117s standartai \u012fvairioms platformoms.<\/a> buvo:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>\"Instagram\"<\/strong>: 1.85%<\/li>\r\n\r\n\r\n\r\n<li><strong>\"Facebook\"<\/strong>: 9.21%<\/li>\r\n\r\n\r\n\r\n<li><strong>\"Twitter\"<\/strong>: 0.9%,<\/li>\r\n\r\n\r\n\r\n<li><strong>Snapchat<\/strong>: 0.6%<\/li>\r\n\r\n\r\n\r\n<li><strong>\"YouTube\"<\/strong>: 0.5%<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Taip pat verta pamin\u0117ti, kad \u0161ie skai\u010diai labai pager\u0117ja, jei \u0161iose platformose vykdoma mokama reklama.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Turinio rinkodara ir socialin\u0117s \u017einiasklaidos rinkodara<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9630\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/11\/email-ga3f2bf9a9_1280-700x473.png\" alt=\"Socialin\u0117s \u017einiasklaidos rinkodaros turinys\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Socialin\u0117 \u017einiasklaida yra neatsiejama vidin\u0117s rinkodaros dalis, nes ji puikiai dera su likusiu turiniu. Socialin\u0117 \u017einiasklaida skatina turinio rinkodar\u0105 ir padeda i\u0161judinti j\u016bs\u0173 skai\u010di\u0173 be dideli\u0173 skaitytoj\u0173 atliek\u0173.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Abiej\u0173 \u0161i\u0173 rinkodaros r\u016b\u0161i\u0173 tikslai gali b\u016bti labai skirtingi. Socialin\u0117 \u017einiasklaida skirta \u012fsitraukti per dalyvavim\u0105, o turinio rinkodara - vartoti. Ji taip pat si\u016blo abipus\u012f bendravim\u0105, o turinys - informacij\u0105, pramog\u0105 ar emocin\u012f poveik\u012f. Socialin\u0117s \u017einiasklaidos turinys yra ta vieta, kur jie susilieja.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Turint tai omenyje, kaip reik\u0117t\u0173 elgtis su turiniu socialin\u0117je \u017einiasklaidoje?<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Vaizdinis turinys vis dar yra patraukliausias<\/li>\r\n\r\n\r\n\r\n<li>\u017dmon\u0117s ma\u017eiau link\u0119 dalytis preki\u0173 \u017eenkl\u0173 vaizdo \u012fra\u0161ais, jei jie nesi\u016blo tam tikros paskatos (jei tai n\u0117ra i\u0161\u0161\u016bkio ar dovan\u0173 dalis, kad \u012fveiktum\u0117te \u0161ansus).<\/li>\r\n\r\n\r\n\r\n<li>Trumpesnis ir glaustas turinys paprastai yra geriausias turinio tipas<\/li>\r\n\r\n\r\n\r\n<li>CTA didina \u012fsitraukim\u0105<\/li>\r\n\r\n\r\n\r\n<li>Hashtagai da\u017enai pamir\u0161tami, bet <a href=\"https:\/\/www.sprinklesmedia.com\/confectionary\/do-hashtags-still-work\" target=\"_blank\" rel=\"noreferrer noopener\">vis dar atlieka svarb\u0173 vaidmen\u012f rinkodaroje.<\/a><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Socialin\u0117s \u017einiasklaidos rinkodaros partneryst\u0117<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">2022 m. bendradarbiavimas buvo labai populiarus ir, atrodo, vis labiau populiar\u0117ja. Tokiose platformose kaip \"Twitter\" integruoti b\u016bdai, kaip skelbti tviterio \u017einutes su kuo nors arba grup\u0117se, o \"TikTok\" - tai turinio at\u0161okimas reaguojant \u012f kit\u0105 turin\u012f. Tikim\u0117s, kad kitos socialin\u0117s \u017einiasklaidos platformos didins funkcijas, leid\u017eian\u010dias bendradarbiauti ir u\u017emegzti partneryst\u0119.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tokios funkcijos, kaip \"TikTok\" ir \"Instagram\", leid\u017eia preki\u0173 \u017eenklams veiksmingiau bendradarbiauti su k\u016br\u0117jais. Tai leid\u017eia geriau <a href=\"https:\/\/promoguy.nl\/lt\/blog\/influencer-marketing-tips-trends-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u012ftaking\u0173j\u0173 rinkodara<\/a>, bendradarbiavimas su prek\u0117s \u017eenklais ir partnerin\u0117 rinkodara.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160tai keletas b\u016bd\u0173, kaip, m\u016bs\u0173 manymu, socialin\u0117s \u017einiasklaidos platformos ateityje gal\u0117t\u0173 pasiekti dideli\u0173 laim\u0117jim\u0173 bendradarbiaudamos:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>R\u0117m\u0117j\u0173 turinys<\/li>\r\n\r\n\r\n\r\n<li>Dovanojimas u\u017e atsiliepimus<\/li>\r\n\r\n\r\n\r\n<li>Sve\u010di\u0173 tinklara\u0161\u010diai<\/li>\r\n\r\n\r\n\r\n<li>Per\u0117mimai<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Partizanin\u0117 rinkodara ir socialin\u0117 \u017einiasklaida<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Partizanin\u0117 rinkodara gali b\u016bti sud\u0117tinga, nes tai miglotas terminas, turintis daugyb\u0119 \u012fvairi\u0173 konotacij\u0173. Vis d\u0117lto ji tur\u0117t\u0173 b\u016bti kiekvienos \u012fmon\u0117s prioritetas, nes suteikia neprilygstam\u0105 \u012fsitraukimo lyg\u012f. Tai rinkodaros taktika, kai produktui ar paslaugai reklamuoti pasitelkiama netradicin\u0117 s\u0105veika arba netik\u0117tumai.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ateinan\u010diais metais partizanin\u0117 rinkodara taps vis populiaresn\u0117, nes reklamos erdv\u0117 labai prisotinta tradicini\u0173 metod\u0173. D\u0117l to \u012fmon\u0117s, nor\u0117damos i\u0161siskirti i\u0161 kit\u0173, gali imtis dar beproti\u0161kesni\u0173 triuk\u0173. Kelet\u0105 puiki\u0173 pavyzd\u017ei\u0173 mat\u0117me 2022 m:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\"Firehouse Subs\" prad\u0117jo socialin\u0117s \u017einiasklaidos apdovanojim\u0173 savait\u0119 kaip b\u016bd\u0105 pelnyti klient\u0173 lojalum\u0105, pritraukti aukas ugniagesi\u0173 gelb\u0117toj\u0173 komandoms ir paskatinti registracij\u0105 bei i\u0161pirkimus per program\u0117l\u0119.<\/li>\r\n\r\n\r\n\r\n<li>Filmas \"Barb\u0117\" pristat\u0117 savo #Barbiecore tendencij\u0105, kuria siekiama \u012ftraukti auk\u0161tosios mados atstovus ir dalytis tam tikros spalvos daiktais (\u012fskaitant \"Valentino\" ir \"Jimmy Choo\" kampanijas).<\/li>\r\n\r\n\r\n\r\n<li>\"McDonald's\" prad\u0117jo meniu \u012fsilau\u017eimo kampanij\u0105, kurios metu interneto naudotojai pateik\u0117 \u012fvairius savo maisto produkt\u0173 mi\u0161inius, kad sukurt\u0173 visi\u0161kai naujus meniu punktus, ir taip padidino prek\u0117s \u017eenklo \u017einomum\u0105 ir klient\u0173 \u012fsitraukim\u0105.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Apie savo partizanin\u0117s rinkodaros kampanij\u0105 galvokite kaip apie <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/digital\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/digital\" >skaitmeninis<\/a> rinkodaros strategijos sistem\u0105, kad procesas b\u016bt\u0173 paprastesnis:<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-11087\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/04\/Digital-Marketing-Strategy-Framework-700x525.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tradici\u0161kai paskutiniame sistemos etape, u\u017emezg\u0119 ry\u0161\u012f su klientu ir pateik\u0119 jam pasi\u016blymus, j\u012f \u012ftraukiame. Vykdydami partizanin\u0119 rinkodar\u0105, dar kart\u0105 u\u017emezgate ry\u0161\u012f su klientu ir stumiate \u012f priek\u012f tai, kuo j\u016bs\u0173 prek\u0117s \u017eenklas yra ypatingas, kad sukurtum\u0117te pardavimus ir teigiamas prek\u0117s \u017eenklo asociacijas. Tai rei\u0161kia, kad reikia b\u016bti dr\u0105siems ir pasiekti klientus.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Nor\u0117dami tai padaryti, <strong>nustatyti savo pagrindin\u0119 tapatyb\u0119.<\/strong>, k\u0105 <strong>kanalai, kuriuos norite naudoti<\/strong>, ir <strong>kaip geriausiai paskatinti konkre\u010dios tikslin\u0117s grup\u0117s \u012fsitraukim\u0105.<\/strong> (apibr\u0117\u017ekite, k\u0105 jiems rei\u0161kia j\u016bs\u0173 produktas, ir remkit\u0117s tuo, naudodami pirk\u0117jo asmenyb\u0119 arba segmentavimo strategij\u0105). Suraskite tinkamus hashtagus, rakta\u017eod\u017eius ir turinio format\u0105 ir jais remkit\u0117s. Fizinis aktyvumas ir i\u0161\u0161\u016bkiai ypa\u010d naudingi \"Instagram\", \"Twitter\" ir \"Tiktok\".<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">B2B socialin\u0117s \u017einiasklaidos rinkodara<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kalbant apie B2B tendencijas, <strong>\"LinkedIn\" teb\u0117ra karalius<\/strong>. Nors daug\u0117ja kit\u0173 program\u0173, tik nedaugelis j\u0173 taip gerai u\u017ekariavo rink\u0105. Net ir daugelyje region\u0173 d\u0117l BDAR praradus tokias priemones kaip \"InMail\", tai nepakei\u010diamas \u012frankis.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kita svarbi platformos tendencija yra ta, kad <a href=\"https:\/\/www.cbsnews.com\/news\/twitter-elon-musk-high-risk-group-m-eli-lilly-balienciaga\/\">\u012fmon\u0117s traukiasi i\u0161 \"Twitter<\/a>, vadindamas j\u0105 labai rizikinga. \u012e platform\u0105 skepti\u0161kai \u017evelgia auk\u0161to lygio \u012fmon\u0117s, <strong>prognozuojame, kad jis taps ma\u017eiau naudingas kaip B2B \u0161altinis.<\/strong>. Ateityje tai gali pasikeisti, papild\u017eius platformos politik\u0105, ta\u010diau \u0161iuo metu suk\u010diavimo tviterio \u017einut\u0117s kelia real\u0173 pavoj\u0173 (kaip su\u017einojo Eli Lily):<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\r\n<div class=\"wp-block-embed__wrapper\">https:\/\/www.youtube.com\/watch?v=wUmIubcIkt8<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">B2B \u012fmon\u0117s vis da\u017eniau bendradarbiauja, nes matome, kaip \u012fmon\u0117s viena kitai skiria \"shoutouts\" arba \u012ftraukia viena kitos pamin\u0117jimus. Tai suteikia ger\u0105 prog\u0105 kurti poras, susitikti renginiuose ar tiesiog i\u0161reik\u0161ti pana\u0161ias vertybes. Tai sujungia dvi auditorijas, be to, yra palyginti pigu.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Socialin\u0117s \u017einiasklaidos bendruomen\u0117s valdymas<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Svarbi socialin\u0117s \u017einiasklaidos reklamos ir rinkodaros supratimo dalis yra ta, kad rinkodara remiasi platesniu po\u017ei\u016briu. J\u016bs\u0173 darbas yra ne tik reklamuoti, bet ir <a href=\"https:\/\/promoguy.nl\/lt\/blog\/community-management-customer-engagement\/\">kurti bendruomen\u0119<\/a>. M\u016bs\u0173 patarimai, kaip valdyti socialin\u0117s \u017einiasklaidos bendruomen\u0119:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Sutelkite d\u0117mes\u012f \u012f bendruomen\u0117s pagrindu veikian\u010di\u0105 socialin\u0119 \u017einiasklaid\u0105, pavyzd\u017eiui, \"Discord\" arba \"Reddit\" puslapius, kuriuose naudotojai gali b\u016bti labiau atsidav\u0119.<\/li>\r\n\r\n\r\n\r\n<li>Naudokite \u0161ias bendruomen\u0117s funkcijas atsiliepimams rinkti, klausimams ir atsakymams rengti ir kurti daugiau beta bandym\u0173 program\u0173 ar ankstyv\u0173j\u0173 versij\u0173.<\/li>\r\n\r\n\r\n\r\n<li>Sukurkite hashtagus arba lengvai atpa\u017e\u012fstamus b\u016bdus, kuriais naudotojai gal\u0117t\u0173 kontekstualizuoti savo turin\u012f.<\/li>\r\n\r\n\r\n\r\n<li>Si\u0173skite pokalbi\u0173 robotus, steb\u0117kite, ar socialin\u0117je \u017einiasklaidoje n\u0117ra atsakym\u0173, ir apsvarstykite galimyb\u0119 naudoti \"Google\" persp\u0117jimus d\u0117l tam tikr\u0173 rakta\u017eod\u017ei\u0173. Taip gal\u0117site u\u017emegzti ry\u0161\u012f su bendruomene ir i\u0161 anksto u\u017emegzti pokalbius.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Socialin\u0117 klausymasis<\/h3>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9627\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/11\/social-media-5506763_960_720-700x495.jpg\" alt=\"Socialin\u0117s \u017einiasklaidos rinkodara\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ateinan\u010diais metais socialin\u0117 klausymosi taktika taps pagrindine \u012fmoni\u0173 taktika.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kuo skiriasi socialinis klausymasis ir socialin\u0117 steb\u0117sena? Socialin\u0117s \u017einiasklaidos klausymasis - tai duomen\u0173 rinkimas i\u0161 platform\u0173, siekiant \u012fvertinti ir pagerinti savo prek\u0117s \u017eenklo veikl\u0105. Tai sud\u0117tingas procesas, apimantis visus kanalus ir net konkurent\u0173 veiklos rezultatus. Tikslas - gauti nauding\u0173 \u012f\u017evalg\u0173 i\u0161 didelio klient\u0173 duomen\u0173 rinkinio.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Nors socialin\u0117s \u017einiasklaidos klausymasis yra plati kategorija, turinti ilgalaiki\u0173 tiksl\u0173, ji apima steb\u0117sen\u0105 kaip trumpalaik\u012f ir reaktyv\u0173 proces\u0105. Socialin\u0117s \u017einiasklaidos steb\u0117jimas gali b\u016bti prek\u0117s \u017eenklo klient\u0173 aptarnavimas per socialin\u0119 \u017einiasklaid\u0105. Tai yra praktika, kai siekiama u\u017eb\u0117gti problemoms u\u017e aki\u0173 (krizi\u0173 valdymas) ir nagrin\u0117ti klient\u0173 u\u017eklausas (krizi\u0173 valdymas).<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Socialin\u0117 klausa yra svarbi pokalbi\u0173 rinkodaros k\u016brimo socialin\u0117je \u017einiasklaidoje dalis. \u0160tai kaip socialin\u0117s \u017einiasklaidos klausymasis didina klient\u0173 palaikym\u0105:<br \/>- Tai apima klient\u0173 atsiliepim\u0173 ir pokalbi\u0173 analiz\u0119 ir mokym\u0105si i\u0161 j\u0173.<br \/>- Socialin\u0117 klausa padeda nustatyti did\u017eiausius gerb\u0117jus ir pagerinti j\u0173 patirt\u012f.<br \/>- Steb\u0117ti pamin\u0117jimus ir u\u017etikrinti, kad prek\u0117s \u017eenklo \u0161alininkai supranta j\u0173 r\u016bpes\u010dius.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Pokalbio prad\u017eia<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Bendravimas su auditorija yra geriausias b\u016bdas naudoti socialin\u0119 \u017einiasklaid\u0105, ta\u010diau prad\u0117ti pokalb\u012f gali b\u016bti nelengva. Pagal naujausias tendencijas pateikiame kelet\u0105 patraukli\u0173 socialin\u0117s \u017einiasklaidos klausim\u0173, kurie gali padidinti j\u016bs\u0173 \u012fsitraukim\u0105 ir paskatinti auditorij\u0105 kalb\u0117tis:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Papra\u0161ykite naudotoj\u0173 pasidalyti savo m\u0117gstamiausiu j\u016bs\u0173 produktu arba m\u0117gstamiausia funkcija.<\/li>\r\n\r\n\r\n\r\n<li>Papra\u0161ykite j\u0173 pakartotinai paskelbti nuotrauk\u0105, kurioje jie naudoja j\u016bs\u0173 produktus.<\/li>\r\n\r\n\r\n\r\n<li>Atlikite apklausas dienos temomis (\"Ar nor\u0117tum\u0117te ___ ar ___?\")<\/li>\r\n\r\n\r\n\r\n<li>Paskatinkite naudotojus pakartotinai skelbti informacij\u0105, kad gautum\u0117te nuolaid\u0173.<\/li>\r\n\r\n\r\n\r\n<li>Dalyvaukite AMA ir papra\u0161ykite j\u0173 paskelbti jums svarbiausius klausimus.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Kas toliau po socialin\u0117s \u017einiasklaidos?<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9629\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/11\/vr-3559839_960_720-1-700x393.jpg\" alt=\"VR socialin\u0117s \u017einiasklaidos rinkodara\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ar 2023 m. pagaliau ateis VR arba metaverslo laikas? \u0160iuos klausimus jau esame aptar\u0119 ankstesniuose straipsniuose, ta\u010diau atrodo, kad VR turi daugyb\u0119 pritaikymo galimybi\u0173, ta\u010diau <a href=\"https:\/\/promoguy.nl\/lt\/blog\/metaverse-the-future-of-facebook-marketing-vr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Metaverslas dar toli gra\u017eu n\u0117ra tinkama platforma<\/a>.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Socialin\u0117 \u017einiasklaida didina verslo pajamas, nes kuria bendruomen\u0119, kuria prek\u0117s \u017eenkl\u0105, didina informuotum\u0105 ir bendrauja su klientais. Kita vis\u0173 \u0161i\u0173 proces\u0173 evoliucija gali b\u016bti daug interaktyvesni \u017einiasklaidos formatai, pavyzd\u017eiui, VR arba AR.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pana\u0161u, kad nuolat auga ir efemerinio turinio platformos, pavyzd\u017eiui, \"TikTok\". Auga ir bendruomen\u0117s platformos, tokios kaip \"Discord\" ir \"Mastodon\", kurios si\u016blo alternatyv\u0173 socialin\u0117s \u017einiasklaidos model\u012f. Tikim\u0117s, kad \u0161ios tendencijos t\u0119sis ir toliau su galimybe, kad didesn\u0117s platformos regresuos d\u0117l asmeni\u0161kesni\u0173.<\/p>","protected":false},"excerpt":{"rendered":"<p>With the year coming to a close and the dawn of 2023 just across the horizon, it&#8217;s time to look forward. We&#8217;re looking at the new emerging trends for social media marketing so you can enhance your conversions and meet your business goals. Learn more about how social media marketing can guarantee a successful campaign [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12796,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[10,14,16],"tags":[198,135],"wl_entity_type":[47,54,51],"class_list":["post-9608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-presence","category-trends","category-websites","tag-guerilla-marketing","tag-social-media-marketing","wl_entity_type-article","wl_entity_type-faq-page","wl_entity_type-news-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Social Media Marketing &amp; Conversion Tips 2023 - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Social media marketing is always moving forward. Let&#039;s look back at 2022 to make future predictions about the year to come.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/lt\/blog\/2022\/12\/12\/social-media-marketing-conversion-tips-2023\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Marketing &amp; Conversion Tips 2023\" \/>\n<meta property=\"og:description\" content=\"Social media marketing is always moving forward. Let&#039;s look back at 2022 to make future predictions about the year to come.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promoguy.nl\/lt\/blog\/2022\/12\/12\/social-media-marketing-conversion-tips-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Promoguy Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-12T09:06:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-25T20:29:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/2023-09_PROMOGUY_Social-Media-Marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"475\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"promoguynl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"promoguynl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minut\u0117s\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/lv\\\/blog\\\/2022\\\/12\\\/12\\\/social-media-marketing-conversion-tips-2023\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/lv\\\/blog\\\/2022\\\/12\\\/12\\\/social-media-marketing-conversion-tips-2023\\\/\"},\"author\":{\"name\":\"promoguynl\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/f1e99bd6c6305ded79f1214882575dc7\"},\"headline\":\"Social Media Marketing &amp; Conversion Tips 2023\",\"datePublished\":\"2022-12-12T09:06:53+00:00\",\"dateModified\":\"2024-09-25T20:29:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/lv\\\/blog\\\/2022\\\/12\\\/12\\\/social-media-marketing-conversion-tips-2023\\\/\"},\"wordCount\":1403,\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/lv\\\/blog\\\/2022\\\/12\\\/12\\\/social-media-marketing-conversion-tips-2023\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/2023-09_PROMOGUY_Social-Media-Marketing.png\",\"keywords\":[\"Guerilla Marketing\",\"Social Media Marketing\"],\"articleSection\":[\"Online Presence\",\"Trends\",\"Websites\"],\"inLanguage\":\"lt-LT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/lv\\\/blog\\\/2022\\\/12\\\/12\\\/social-media-marketing-conversion-tips-2023\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/lv\\\/blog\\\/2022\\\/12\\\/12\\\/social-media-marketing-conversion-tips-2023\\\/\",\"name\":\"Social Media Marketing &amp; Conversion Tips 2023 - Promoguy Digital Marketing Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/lv\\\/blog\\\/2022\\\/12\\\/12\\\/social-media-marketing-conversion-tips-2023\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/lv\\\/blog\\\/2022\\\/12\\\/12\\\/social-media-marketing-conversion-tips-2023\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/2023-09_PROMOGUY_Social-Media-Marketing.png\",\"datePublished\":\"2022-12-12T09:06:53+00:00\",\"dateModified\":\"2024-09-25T20:29:39+00:00\",\"description\":\"Social media marketing is always moving forward. 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