{"id":9632,"date":"2022-12-19T08:56:25","date_gmt":"2022-12-19T08:56:25","guid":{"rendered":"https:\/\/promoguy.nl\/podcast-marketing-how-to-get-started\/"},"modified":"2024-09-25T20:28:49","modified_gmt":"2024-09-25T20:28:49","slug":"podcast-marketing-how-to-get-started","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2022\/12\/19\/podcast-marketing-how-to-get-started\/","title":{"rendered":"Podcast rinkodara: Kaip prad\u0117ti"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Ple\u010diantis tokiems \u017einiasklaidos tinklams kaip \"Spotify\" ir tokioms platformoms kaip \"YouTube\", ilgaam\u017eis pokalbi\u0173 radijas virto podkastais. \u0160i \u017einiasklaidos forma b\u0117gant metams augo eksponenti\u0161kai ir tikriausiai <a href=\"https:\/\/www.demandsage.com\/podcast-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">kitais metais padaug\u0117s iki 424 milijon\u0173 klausytoj\u0173.<\/a>. Jei norite pasipelnyti \u0161ioje potencialiai pelningoje srityje, jums reik\u0117s podkasto rinkodaros strategijos.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Podcast rinkodaros statistika, kuri\u0105 tur\u0117tum\u0117te \u017einoti<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Prie\u0161 planuodami podcast'\u0105, turite \u017einoti, kokia yra j\u016bs\u0173 pramon\u0117 ir auditorija. Pateikiame nauding\u0105 infografik\u0105, kur\u012f pareng\u0117me ir kuriame rasite atsakymus \u012f kelet\u0105 klausim\u0173:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Populiariausios podkast\u0173 temos ir tikslin\u0117s auditorijos.<\/li>\r\n\r\n\r\n\r\n<li>Kiek klausytoj\u0173 turi tur\u0117ti podkastas, kad b\u016bt\u0173 laikomas s\u0117kmingu?<\/li>\r\n\r\n\r\n\r\n<li>Populiariausios platformos.<\/li>\r\n<\/ul>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9649\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/Podcast-Stats-700x990.png\" alt=\"Podcast rinkodaros statistika\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Podcast rinkodaros \u0161ablonas<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160tai tinkamas podcast'as <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/marketing\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/marketing\" >rinkodara<\/a> plano \u0161ablonas, kaip planuoti podkast\u0105 ir jo rinkodar\u0105:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Nuspr\u0119skite d\u0117l pavadinimo, prielaidos ir apra\u0161ymo<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Atsi\u017evelgdami \u012f podkasto tem\u0105, pasirinkite patraukl\u0173 pavadinim\u0105 ir pristatom\u0105j\u012f \u017eod\u012f (pageidautina vienu sakiniu ir glaustai). Jei j\u016bs\u0173 podkasto funkcija - reklamuoti \u012fmon\u0119 paprastiems vartotojams, galiausiai galite juos atstumti, jei b\u016bsite per daug versl\u016bs (tai pritrauks tik sektoriaus \u017einovus ir konkurentus), tod\u0117l geriausia, kad pavadinimas ir funkcija b\u016bt\u0173 patraukl\u016bs ir neprofesionalams.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Auditorijos segmentavimas<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Nuspr\u0119skite, kas yra j\u016bs\u0173 auditorija, ir pajauskite jos jautrum\u0105: ar ji rimta, linksma, ar energinga? Sukurkite <a href=\"https:\/\/promoguy.nl\/lt\/blog\/buyer-persona-customer-outreach-tips-for-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\">pirk\u0117jo persona<\/a>.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Stilius ir prek\u0117s \u017eenklas<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Remdamiesi ankstesniu \u017eingsniu, sukurkite prek\u0117s \u017eenklo gaires, susijusias su tuo, ko gali nor\u0117ti j\u016bs\u0173 klientai. Tai neapsiriboja vien grafiniu dizainu ir tekstu, nes dabar jums reikia ir garsinio identiteto. Ar b\u016bsite energingas ved\u0117jas su roko muzikos akompanimentu, ar sklandus d\u017eiazo radijo, NPR balsas ir t. t.?<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Svetain\u0117 ir socialiniai tinklai<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Parengti interneto svetain\u0117s b\u016bstin\u0119 ir atitinkam\u0105 socialin\u0119 \u017einiasklaid\u0105. Nuspr\u0119skite, ar norite skelbti vaizdo \u012fra\u0161\u0105 \"YouTube\", ar i\u0161traukas \"Instagram\". Nustatykite kanalus, o tada sekite savo auditorij\u0105.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Formatas ir gamybos kadencija<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Nuspr\u0119skite d\u0117l \u0161eiminink\u0173 skai\u010diaus, j\u0173 prieinamumo, savait\u0117s, dviej\u0173 savai\u010di\u0173 ar dienos grafiko ir pan. Tai taip pat priklausys nuo j\u016bs\u0173 gamintojo.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Biud\u017eeto sudarymas<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Remdamiesi visomis pirmiau i\u0161vardytomis aplinkyb\u0117mis nuspr\u0119skite, koks biud\u017eetas yra optimalus.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Sinchronizavimo planas<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Nuspr\u0119skite, \u012f kokius tinklus \u012fkelsite duomenis ir kuriuos verta nuodugniai tvarkyti. Daugelis j\u0173 yra nemokami, ta\u010diau gali b\u016bti, kad laiko s\u0105naudos ir atlygis yra skirtingi.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Kaip prad\u0117ti podcast'\u0105 be auditorijos<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-9650\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/microphone-338481__340.jpg\" alt=\"Podcast rinkodara\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Strukt\u016bra gali b\u016bti labai svarbi<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Prad\u0117kime nuo gero turinio, kuris yra bet kokio pramoginio produkto pagrindas. Jei kuriate podkast\u0105 daug kart\u0173 nagrin\u0117ta tema, gali prireikti pakeisti format\u0105, kad jis b\u016bt\u0173 \u0161vie\u017eias. Nors yra daugyb\u0117 mokslini\u0173 podkast\u0173, \"Infinite Monkey Cage\" atrado savo stili\u0173, kviesdama komikus ir ekspertus kalb\u0117ti ekspertin\u0117mis temomis, derindama informatyvius ir lengvus tonus.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Taigi, kas sudaro ger\u0105 podcast'\u0105? Kalbant apie podkasto strukt\u016br\u0105, galite i\u0161bandyti daugyb\u0119 dalyk\u0173, \u012fskaitant (bet neapsiribojant) \u0161iuos elementus:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Tur\u0117kite \u012f\u017eang\u0105 ir \u012f\u017eangos tem\u0105<\/strong>: tai padeda atskirti j\u016bs\u0173 podkast\u0105 ir sukurti tapatyb\u0119. Praktiniu lygmeniu tai taip pat padeda atskirti, kur baigiasi i\u0161ankstin\u0117s reklamos ir prasideda tikroji laida.<\/li>\r\n\r\n\r\n\r\n<li><strong>Para\u0161ykite podkasto scenarij\u0173<\/strong>: Svarbu scenarijus ir strukt\u016bra. Nors dauguma podkast\u0173 primena lengv\u0105 pokalb\u012f, jiems taip pat reikia daug planavimo. <a href=\"https:\/\/castos.com\/podcast-script\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u010cia pateikiamas patogus prad\u017eiamokslis<\/a>.<\/li>\r\n\r\n\r\n\r\n<li><strong>Planuokite skelbim\u0173 pertraukas<\/strong>: Kai turite reklamuotoj\u0173, reikia nat\u016brali\u0173 pertrauk\u0173 ir raginim\u0173 imtis veiksm\u0173.<\/li>\r\n\r\n\r\n\r\n<li><strong>Laisvos formos ir betonin\u0117 strukt\u016bra<\/strong>: Kai kurios podkastos yra labai laisvos formos ir laisvos strukt\u016bros. Ta\u010diau kituose naudojami tam tikri segmentai, kurie gali b\u016bti naudingi kuriant atpa\u017e\u012fstamus modelius, prie kuri\u0173 \u017ei\u016brovai gali prisiri\u0161ti. Jie taip pat gali pad\u0117ti sukurti j\u016bs\u0173 laidoje vykstan\u010dius gagus.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Podkasto rinkodara ir platinimo kanalai<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Dauguma vertinim\u0173 rodo, kad \"Spotify\" yra did\u017eiausia podkast\u0173 klausymosi platforma, kuri\u0105 galima \u012fkelti visi\u0161kai nemokamai, tod\u0117l tai visada gera i\u0161eitis. \"Deezer\" ir \"Pandora\" taip pat yra nemokamos. Nors \"Tidal\" turi podkast\u0173, j\u0173 pasirinkimas yra gana ma\u017eas ir visi\u0161kai neprieinamas tam tikruose regionuose.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Nepamir\u0161kite<strong> naudotis podcatcheriais<\/strong>\u00a0(program\u0117l\u0117s, kuriose atkuriamos \u012fvairios podcast'ai), nes jos gali padidinti j\u016bs\u0173 \u012fmon\u0117s ir podcast'o \u017einomum\u0105. Tokios program\u0117l\u0117s kaip \"Podbay\" ar \"Podcast Addict\" turi atskiras auditorijas, kuriose galite skelbti prane\u0161imus (paprastai nemokamai). Tinkamai naudojant \u0161ias program\u0117les, kai u\u017epildote apra\u0161ym\u0105 ir kategorij\u0105, o kartu naudojate tinkamus raktinius \u017eod\u017eius, galima auditorijai pristatyti naujas podkastas.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\"Spotify\" ir kitose pana\u0161iose platformose nepamir\u0161kite prid\u0117ti kategorij\u0173 ir subkategorij\u0173 \u017eym\u0173, kad auditorijai b\u016bt\u0173 lengviau jus rasti. Kad procesas b\u016bt\u0173 tikslesnis, \"Spotify\" leid\u017eia 12 skirting\u0173 kategorij\u0173 ir subkategorij\u0173.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Jei prisijungiate prie podkast\u0173 tinklo, jie gali jus reklamuoti kitame savo turinyje. Taip pat raskite reklamos \u0161altini\u0173 pagal savo naudotoj\u0173 interesus arba tem\u0105, \u012f kuri\u0105 orientuojat\u0117s savo podkaste. Pavyzd\u017eiui, jei turite verslo naujien\u0173 podkast\u0105, skelbimus skelbkite verslo tinklara\u0161\u010diuose, kriptovaliut\u0173 erdv\u0117se arba finans\u0173 patarim\u0173 grup\u0117se.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Prieiga prie analiz\u0117s<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160tai kaip \"Spotify\" galite su\u017einoti, kas klausosi j\u016bs\u0173 podkasto:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>U\u017esiregistrav\u0119 spustel\u0117kite savo vartotojo vard\u0105 prietais\u0173 skydelio vir\u0161utiniame kairiajame kampe, kad prid\u0117tum\u0117te \/ pareikalautum\u0117te savo podkast\u0105.<\/li>\r\n\r\n\r\n\r\n<li>Spustel\u0117kite mygtuk\u0105 Prad\u0117ti.<\/li>\r\n\r\n\r\n\r\n<li>\u012e laukel\u012f Nuoroda \u012f RSS kanal\u0105 \u012fklijuokite \"Captivate\" RSS kanalo URL adres\u0105.<\/li>\r\n\r\n\r\n\r\n<li>Prisijunkite ir spustel\u0117kite savo podkasto vir\u0161elio paveiksl\u0117l\u012f. Dabar galite pasiekti analiz\u0119.<\/li>\r\n\r\n\r\n\r\n<li>Dabar prietais\u0173 skydelyje yra keturios metrikos: \r\n<ul class=\"wp-block-list\">\r\n<li>Pradeda<\/li>\r\n\r\n\r\n\r\n<li>Srautai<\/li>\r\n\r\n\r\n\r\n<li>Klausytojai<\/li>\r\n\r\n\r\n\r\n<li>Sek\u0117jai<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\"Apple\" podkastoms procesas yra gana paprastas:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Prisijunkite naudodami \"Apple ID\" (\u012fsitikinkite, kad pateikdami podcast'\u0105 naudojote t\u0105 pat\u012f ID).<\/li>\r\n\r\n\r\n\r\n<li>Tada vir\u0161utiniame kairiajame kampe esan\u010diame i\u0161skleid\u017eiamajame meniu pasirinkite \"Podcast Analytics\".<\/li>\r\n\r\n\r\n\r\n<li>Dabar galite pasinerti \u012f klausytoj\u0173 duomenis.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Podcast patarimai ir rinkodaros gudryb\u0117s<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-9653\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/marketing-5187244_960_720-1.png\" alt=\"Podcast rinkodaros patarimai\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Prie\u0161 prad\u0117dami tur\u0117site <strong>tinkama \u012franga<\/strong>:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>B\u016btina naudoti balsams skirtus mikrofonus. Stenkit\u0117s \u012fsigyti tokius, kurie turi tinkam\u0105 suspaudim\u0105.<\/li>\r\n\r\n\r\n\r\n<li>Yra garso s\u0105saj\u0173 ir \u012fra\u0161ymo \u012frengini\u0173, sukurt\u0173 specialiai podkastingui.<\/li>\r\n\r\n\r\n\r\n<li>Podkasteri\u0173 k\u016br\u0117jai d\u0117vi ausines su gera garso izoliacija, kad garsas neprasiskverbt\u0173 \u012f mikrofon\u0105.<\/li>\r\n\r\n\r\n\r\n<li>Tur\u0117kite garso plok\u0161t\u0119, kad b\u016bt\u0173 lengviau montuoti ir kurti garso u\u017euominas.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Kaip reklamuoti savo podkast\u0105<\/strong> \"Spotify\" ar kitose pana\u0161ias galimybes turin\u010diose platformose, galite savo svetain\u0117je \u012fterpti \"Spotify\" grotuv\u0105 ir kurti bei bendrinti grojara\u0161\u010dius su juose esan\u010diais podkasto epizodais. \"Spotify\" atveju tai galima padaryti tik \"Spotify\" mobiliojoje program\u0117l\u0117je. \u012e epizodo apra\u0161ym\u0105 visada tur\u0117tum\u0117te \u012ftraukti nuorodas, \u012fd\u0117ti partneri\u0173 nuorodas ir naudoti tinkamus rakta\u017eod\u017eius.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>I\u0161bandykite podkasto kry\u017emin\u0119 reklam\u0105<\/strong>. Skatinim\u0105 galite supaprastinti naudodamiesi podkasto populiarinimo paslaugomis, kurios da\u017enai teikiamos su tokiais tinklais kaip \"iHeartRadio\" ar \"BBC Radio\", kurie aktyviai reklamuos j\u016bs\u0173 laid\u0105. \u0160iose platformose taip pat paprastai rengiami podkast\u0173 apdovanojimai, kurie gali b\u016bti puiki rinkodaros galimyb\u0117, jei pateiksite savo k\u016brin\u012f svarstymui.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kai tapsite pakankamai dideli, galite pabandyti <strong>kreiptis \u012f reklamuotojus<\/strong>. Geriausias b\u016bdas tai padaryti - pateikti savo analiz\u0119, savo <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/target-audience\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/target-audience\" >tikslin\u0117 auditorija<\/a>, \u012fsitraukim\u0105 ir pan., tuo pa\u010diu parodydami, kaip j\u016bs tiktum\u0117te j\u0173 \u012fmonei. Kai tur\u0117site ger\u0105 reklamuotoj\u0173 serij\u0105, greitai b\u016bsite stabilus versle.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Jei ie\u0161kote podkasto rinkodaros paslaugos, galb\u016bt galime jums pad\u0117ti. \"Promoguy\" teikia daugiakanal\u0117s <a href=\"https:\/\/promoguy.nl\/lt\/performance\/\" target=\"_blank\" rel=\"noreferrer noopener\">reklamos ir turinio paslaugos<\/a> kad j\u016bs\u0173 darbas b\u016bt\u0173 matomas.<\/em><\/p>\r\n<p><iframe title=\"Stebinan\u010dios dirbtinio intelekto \u012f\u017evalgos: S\u0117km\u0117s verslo strategijos. Promoguy Talk Pills | 9 epizodas\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Ou1TdvJa9XU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>With the growth of media networks like Spotify and platforms like YouTube, long-form talk radio has transformed into podcasts. This form of media has grown exponentially over the years and will probably grow to 424 million listeners next year. If you want to cash in on this potentially lucrative field, you&#8217;ll need a podcast marketing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12793,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,14],"tags":[196,197],"wl_entity_type":[47,54,51],"class_list":["post-9632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-trends","tag-podcast-marketing","tag-start-a-podcast","wl_entity_type-article","wl_entity_type-faq-page","wl_entity_type-news-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Podcast Marketing: How to Get Started - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Podcasts have grown immensely as a defining medium of the Internet. To get in on this field, however, you&#039;ll need a podcast marketing plan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/lt\/blog\/2022\/12\/19\/podcast-marketing-how-to-get-started\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast Marketing: How to Get Started\" \/>\n<meta property=\"og:description\" content=\"Podcasts have grown immensely as a defining medium of the Internet. To get in on this field, however, you&#039;ll need a podcast marketing plan.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promoguy.nl\/lt\/blog\/2022\/12\/19\/podcast-marketing-how-to-get-started\/\" \/>\n<meta property=\"og:site_name\" content=\"Promoguy Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-19T08:56:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-25T20:28:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/2023-09_PROMOGUY_Podcast-Marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"475\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"promoguynl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"promoguynl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minut\u0117s\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2022\\\/12\\\/19\\\/podcast-marketing-how-to-get-started\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2022\\\/12\\\/19\\\/podcast-marketing-how-to-get-started\\\/\"},\"author\":{\"name\":\"promoguynl\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/f1e99bd6c6305ded79f1214882575dc7\"},\"headline\":\"Podcast Marketing: How to Get Started\",\"datePublished\":\"2022-12-19T08:56:25+00:00\",\"dateModified\":\"2024-09-25T20:28:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2022\\\/12\\\/19\\\/podcast-marketing-how-to-get-started\\\/\"},\"wordCount\":1216,\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2022\\\/12\\\/19\\\/podcast-marketing-how-to-get-started\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/2023-09_PROMOGUY_Podcast-Marketing.png\",\"keywords\":[\"Podcast marketing\",\"Start a podcast\"],\"articleSection\":[\"Online Marketing\",\"Trends\"],\"inLanguage\":\"lt-LT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2022\\\/12\\\/19\\\/podcast-marketing-how-to-get-started\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2022\\\/12\\\/19\\\/podcast-marketing-how-to-get-started\\\/\",\"name\":\"Podcast Marketing: How to Get Started - Promoguy Digital Marketing Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2022\\\/12\\\/19\\\/podcast-marketing-how-to-get-started\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2022\\\/12\\\/19\\\/podcast-marketing-how-to-get-started\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/2023-09_PROMOGUY_Podcast-Marketing.png\",\"datePublished\":\"2022-12-19T08:56:25+00:00\",\"dateModified\":\"2024-09-25T20:28:49+00:00\",\"description\":\"Podcasts have grown immensely as a defining medium of the Internet. To get in on this field, however, you'll need a podcast marketing plan.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2022\\\/12\\\/19\\\/podcast-marketing-how-to-get-started\\\/#breadcrumb\"},\"inLanguage\":\"lt-LT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2022\\\/12\\\/19\\\/podcast-marketing-how-to-get-started\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"lt-LT\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2022\\\/12\\\/19\\\/podcast-marketing-how-to-get-started\\\/#primaryimage\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/2023-09_PROMOGUY_Podcast-Marketing.png\",\"contentUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/2023-09_PROMOGUY_Podcast-Marketing.png\",\"width\":2000,\"height\":475},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2022\\\/12\\\/19\\\/podcast-marketing-how-to-get-started\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Podcast Marketing: How to Get Started\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\",\"name\":\"Promoguy Digital Marketing Agency\",\"description\":\"Performance Marketing Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"lt-LT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\",\"name\":\"Promoguy Digital Marketing Agency\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"lt-LT\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg\",\"contentUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg\",\"width\":362,\"height\":82,\"caption\":\"Promoguy Digital Marketing Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/f1e99bd6c6305ded79f1214882575dc7\",\"name\":\"promoguynl\",\"sameAs\":[\"https:\\\/\\\/promoguy.nl\"],\"url\":\"https:\\\/\\\/promoguy.nl\\\/lt\\\/blog\\\/author\\\/promoguynl\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Podcast rinkodara: Skaitmenin\u0117s rinkodaros agent\u016bra Promoguy","description":"Podcast'ai tapo labai svarbia interneto terpe. Ta\u010diau norint \u012fsitraukti \u012f \u0161i\u0105 srit\u012f, reikia podkast\u0173 rinkodaros plano.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/promoguy.nl\/lt\/blog\/2022\/12\/19\/podcast-marketing-how-to-get-started\/","og_locale":"lt_LT","og_type":"article","og_title":"Podcast Marketing: How to Get Started","og_description":"Podcasts have grown immensely as a defining medium of the Internet. To get in on this field, however, you'll need a podcast marketing plan.","og_url":"https:\/\/promoguy.nl\/lt\/blog\/2022\/12\/19\/podcast-marketing-how-to-get-started\/","og_site_name":"Promoguy Digital Marketing Agency","article_published_time":"2022-12-19T08:56:25+00:00","article_modified_time":"2024-09-25T20:28:49+00:00","og_image":[{"width":2000,"height":475,"url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/2023-09_PROMOGUY_Podcast-Marketing.png","type":"image\/png"}],"author":"promoguynl","twitter_card":"summary_large_image","twitter_misc":{"Written by":"promoguynl","Est. reading time":"7 minut\u0117s"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/promoguy.nl\/blog\/2022\/12\/19\/podcast-marketing-how-to-get-started\/#article","isPartOf":{"@id":"https:\/\/promoguy.nl\/blog\/2022\/12\/19\/podcast-marketing-how-to-get-started\/"},"author":{"name":"promoguynl","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/person\/f1e99bd6c6305ded79f1214882575dc7"},"headline":"Podcast Marketing: How to Get Started","datePublished":"2022-12-19T08:56:25+00:00","dateModified":"2024-09-25T20:28:49+00:00","mainEntityOfPage":{"@id":"https:\/\/promoguy.nl\/blog\/2022\/12\/19\/podcast-marketing-how-to-get-started\/"},"wordCount":1216,"publisher":{"@id":"https:\/\/promoguy.nl\/pt\/#organization"},"image":{"@id":"https:\/\/promoguy.nl\/blog\/2022\/12\/19\/podcast-marketing-how-to-get-started\/#primaryimage"},"thumbnailUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/2023-09_PROMOGUY_Podcast-Marketing.png","keywords":["Podcast marketing","Start a podcast"],"articleSection":["Online Marketing","Trends"],"inLanguage":"lt-LT"},{"@type":"WebPage","@id":"https:\/\/promoguy.nl\/blog\/2022\/12\/19\/podcast-marketing-how-to-get-started\/","url":"https:\/\/promoguy.nl\/blog\/2022\/12\/19\/podcast-marketing-how-to-get-started\/","name":"Podcast rinkodara: Skaitmenin\u0117s rinkodaros agent\u016bra Promoguy","isPartOf":{"@id":"https:\/\/promoguy.nl\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/promoguy.nl\/blog\/2022\/12\/19\/podcast-marketing-how-to-get-started\/#primaryimage"},"image":{"@id":"https:\/\/promoguy.nl\/blog\/2022\/12\/19\/podcast-marketing-how-to-get-started\/#primaryimage"},"thumbnailUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/2023-09_PROMOGUY_Podcast-Marketing.png","datePublished":"2022-12-19T08:56:25+00:00","dateModified":"2024-09-25T20:28:49+00:00","description":"Podcast'ai tapo labai svarbia interneto terpe. Ta\u010diau norint \u012fsitraukti \u012f \u0161i\u0105 srit\u012f, reikia podkast\u0173 rinkodaros plano.","breadcrumb":{"@id":"https:\/\/promoguy.nl\/blog\/2022\/12\/19\/podcast-marketing-how-to-get-started\/#breadcrumb"},"inLanguage":"lt-LT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/promoguy.nl\/blog\/2022\/12\/19\/podcast-marketing-how-to-get-started\/"]}]},{"@type":"ImageObject","inLanguage":"lt-LT","@id":"https:\/\/promoguy.nl\/blog\/2022\/12\/19\/podcast-marketing-how-to-get-started\/#primaryimage","url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/2023-09_PROMOGUY_Podcast-Marketing.png","contentUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/2023-09_PROMOGUY_Podcast-Marketing.png","width":2000,"height":475},{"@type":"BreadcrumbList","@id":"https:\/\/promoguy.nl\/blog\/2022\/12\/19\/podcast-marketing-how-to-get-started\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/promoguy.nl\/pt\/"},{"@type":"ListItem","position":2,"name":"Podcast Marketing: How to Get Started"}]},{"@type":"WebSite","@id":"https:\/\/promoguy.nl\/pt\/#website","url":"https:\/\/promoguy.nl\/pt\/","name":"Skaitmenin\u0117s rinkodaros agent\u016bra Promoguy","description":"Veiklos rinkodaros agent\u016bra","publisher":{"@id":"https:\/\/promoguy.nl\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/promoguy.nl\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"lt-LT"},{"@type":"Organization","@id":"https:\/\/promoguy.nl\/pt\/#organization","name":"Skaitmenin\u0117s rinkodaros agent\u016bra Promoguy","url":"https:\/\/promoguy.nl\/pt\/","logo":{"@type":"ImageObject","inLanguage":"lt-LT","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/06\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg","contentUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/06\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg","width":362,"height":82,"caption":"Promoguy Digital Marketing Agency"},"image":{"@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/person\/f1e99bd6c6305ded79f1214882575dc7","name":"promoguynl","sameAs":["https:\/\/promoguy.nl"],"url":"https:\/\/promoguy.nl\/lt\/blog\/author\/promoguynl\/"}]}},"_wl_alt_label":[],"wl:entity_url":"https:\/\/data.wordlift.io\/wl1503668\/post\/podcast-marketing-how-to-get-started","_links":{"self":[{"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/posts\/9632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/comments?post=9632"}],"version-history":[{"count":3,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/posts\/9632\/revisions"}],"predecessor-version":[{"id":16657,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/posts\/9632\/revisions\/16657"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/media\/12793"}],"wp:attachment":[{"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/media?parent=9632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/categories?post=9632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/tags?post=9632"},{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/wl_entity_type?post=9632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}