{"id":9642,"date":"2022-12-26T10:37:25","date_gmt":"2022-12-26T10:37:25","guid":{"rendered":"https:\/\/promoguy.nl\/sales-marketing-pipeline-optimisation-for-b2b\/"},"modified":"2024-09-25T20:26:38","modified_gmt":"2024-09-25T20:26:38","slug":"sales-marketing-pipeline-optimisation-for-b2b","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2022\/12\/26\/sales-marketing-pipeline-optimisation-for-b2b\/","title":{"rendered":"Pardavim\u0173 rinkodaros vamzdyno optimizavimas B2B"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Konvertuoti potencialius klientus yra sunki u\u017eduotis, kuriai reikia daug pardavim\u0173 ir rinkodaros optimizavimo. Ypa\u010d tai pasakytina apie B2B sektori\u0173, kuriame tur\u0117site reikal\u0173 su ma\u017eesniu klient\u0173 skai\u010diumi ir grie\u017etesniais standartais. \u0160iame straipsnyje su\u017einosite, kaip galite supaprastinti pardavimo proces\u0105 ir sutelkti d\u0117mes\u012f \u012f esminius dalykus.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160iame straipsnyje bus siekiama pateikti patikim\u0173 proces\u0173, kuriuos galite \u012fgyvendinti siekdami geriau integruoti pardavimus ir rinkodar\u0105, pavyzd\u017ei\u0173.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Pardavim\u0173 atradimo procesas ir rinkodara<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pardavim\u0173 valdymas - tai proceso, kuris veda \u017emones nuo atradimo iki pirkimo, suk\u016brimas. Ta\u010diau B2B \u012fmon\u0117ms tai gali b\u016bti sud\u0117tinga, nes \u012fmoni\u0173 poreikiai gerokai skiriasi.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Rinkodara ir pardavimai susipina, nes rinkodaros operacijos padeda pritraukti klientus, o pardavim\u0173 skyrius sudaro sandor\u012f. Jie dirba kartu \u012fvairiais b\u016bdais per vis\u0105 pardavimo proces\u0105.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pateikiame 6 etap\u0173 pardavimo proceso srauto diagram\u0105:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-9658\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-07-at-10.56.53.png\" alt=\"Pardavim\u0173 vamzdyno vaizdas\" \/>\r\n<figcaption class=\"wp-element-caption\">Pardavim\u0173 vamzdyno \u0161ablonas<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pardavim\u0173 vamzdyno u\u017epildymui reikia rinkodaros, tyrim\u0173 ir \u012fgyvendinimo kiekviename etape. Tarp lyderio suradimo ir pardavimo sandorio sudarymo yra daugyb\u0117 region\u0173 (apie tai pla\u010diau kalb\u0117sime toliau, piltuv\u0117lio strategijos dalyje).<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kalbant apie rinkodar\u0105, reklamin\u0117 veikla t\u0119siama ir prie\u0161 pradedant pardavimo proces\u0105, ir net po pardavimo. Prie\u0161 pardavim\u0105 svarbiausia yra sukurti bet kokius i\u0161teklius, kurie \u012fteisint\u0173 j\u016bs\u0173 \u012fmon\u0119 potenciali\u0173 klient\u0173 akyse. Kai klientas jus tiria, jis turi susidaryti teis\u0117tumo ir kompetencijos \u012fsp\u016bd\u012f. \u0160\u012f pagrind\u0105 sudarantys elementai yra \u0161ie:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Gerai sukurta svetain\u0117 su tinkamais rakta\u017eod\u017eiais.<\/li>\r\n\r\n\r\n\r\n<li>Dalyvavimas socialin\u0117je \u017einiasklaidoje ir gerai apgalvotas prek\u0117s \u017eenklo identitetas.<\/li>\r\n\r\n\r\n\r\n<li>Logotipai, prek\u0117s \u017eenklo elementai, misijos ir vizijos teiginiai.<\/li>\r\n\r\n\r\n\r\n<li>Praktin\u0117 informacija, pavyzd\u017eiui, atvej\u0173 analiz\u0117s, atsiliepimai, naudojimo atvejai, infografikos, bro\u0161i\u016bros ir kt.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Pardavim\u0173 strukt\u016brizavimas taikant diagnostin\u012f po\u017ei\u016br\u012f<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Diagnostinis pardavimo procesas - tai pagrindinis metodas, padedantis u\u017etikrinti, kad j\u016bs\u0173 pardavimo procesas atitikt\u0173 kliento poreikius. Pardavimo procesas taikomas taip, kaip gydytojas diagnozuoja b\u016bkl\u0119, tod\u0117l tai yra naudinga darbo eiga, leid\u017eianti bendradarbiaujant i\u0161siai\u0161kinti problemos esm\u0119.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Toliau pateiktame pavyzdyje \u012fsivaizduokite, kad si\u016blote \"svetain\u0117s ir asmeninio CRM k\u016brimo\" paslaugas. Taip atrodyt\u0173 supaprastinta diagnostin\u0117 pardavim\u0173 analiz\u0117:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-9647\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/Diagnostic-Sales-1.png\" alt=\"Diagnostinis pardavimo procesas Rinkodara\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Atradimo etape analizuojate \u012fmon\u0117s poreikius ir atliekate vertinim\u0105. Su\u017einote, kokie yra j\u0173 skauduliai ir koks gal\u0117t\u0173 b\u016bti j\u016bs\u0173 si\u016blomas sprendimas. Toliau diagnozuojate problem\u0105, d\u0117l kurios kyla sunkum\u0173 (\u0161iuo atveju apskaitos skyriuje tr\u016bksta darbuotoj\u0173, o skai\u010diavimo procesas yra l\u0117tas).<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Projektavimo etape atsi\u017evelgiama \u012f \u0161ias aplinkybes ir pagal jas kuriamas sprendimas. Svarbu ir tai, kad, prie\u0161 priimdami sprendim\u0105 d\u0117l idealaus sprendimo, turite pasikonsultuoti su klientu ir i\u0161siai\u0161kinti, kokia yra jo veiklos sritis. \u0160iuo atveju galite su\u017einoti, kad jie negali sau leisti daugiau darbuotoj\u0173, tod\u0117l galite pasi\u016blyti CRM, orientuot\u0105 \u012f apskait\u0105, ir integruot\u0105 archyvavimo sistem\u0105, kad suma\u017eintum\u0117te darbo kr\u016bv\u012f.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pristatymo etape nustatote, kokius rodiklius reikia matuoti, ir \u012fvertinate, kokia vert\u0117 gali b\u016bti\/buvo pasiekta. Tai leid\u017eia jums parengti pardavimo pasi\u016blym\u0105 \u0161iam klientui ir galb\u016bt net b\u016bsimiems klientams, turintiems pana\u0161i\u0173 poreiki\u0173.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Rinkodaros ir pardavim\u0173 piltuv\u0117lio valdymas<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">I\u0161 pirmo \u017evilgsnio B2B pardavim\u0173 piltuv\u0117lis nelabai skiriasi nuo B2C pardavim\u0173 piltuv\u0117lio, ta\u010diau jam reikalingi skirtingi veiklos procesai. \u0160tai kaip \u017eingsnis po \u017eingsnio galite valdyti visus savo pardavimo piltuv\u0117lio i\u0161\u0161\u016bkius:<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9655\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/Funnels_Sales-funnel-700x622.png\" alt=\"Rinkodaros pardavim\u0173 piltuv\u0117lio valdymas\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pateikiame kelet\u0105 pavyzdini\u0173 strategij\u0173 kiekvienam pardavimo piltuv\u0117lio etapui:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Ankstyvuosiuose piltuv\u0117lio etapuose su \u012fmon\u0117mis bendrausite daug da\u017eniau. Pardavimo procesai reikalaus grie\u017eto pardavimo su pavyzd\u017eiais, nauda, atvej\u0173 analiz\u0117mis ir pan. Tai leis potencialiems klientams pasiekti geresn\u012f informuotum\u0105 ir su\u017einoti j\u016bs\u0173 privalumus.<\/li>\r\n\r\n\r\n\r\n<li>Atradimo etape diagnostikos metodas gali b\u016bti labai vertingas, nes reikia atrinkti potencialius klientus ir suprasti j\u0173 poreikius. Tada reikia \u012fvertinti ir pateikti pasi\u016blym\u0105.<\/li>\r\n\r\n\r\n\r\n<li>Toliau, kai nustatomas tam tikras ketinimas, reikia ruo\u0161tis bylos nagrin\u0117jimui. Kartais tai galima padaryti pasi\u016blant pavyzd\u012f arba suteikiant bandom\u0105j\u012f savo paslaug\u0173 laikotarp\u012f.<\/li>\r\n\r\n\r\n\r\n<li>Pirkimo etape reikia rasti pusiausvyr\u0105 tarp \u0161iuo metu geriausio pasi\u016blymo ir poreikio i\u0161laikyti nuolatini\u0173 klient\u0173 rat\u0105. Jei j\u016bs\u0173 gaminys yra toks, kuris labai link\u0119s \u012f pakartotin\u012f klient\u0173 darb\u0105, pasi\u016blykite suma\u017eint\u0105 tarif\u0105 arba gr\u0105\u017einimo paskat\u0105. Jei j\u016bs\u0173 produktas yra vienkartinis pirkinys, b\u016bt\u0173 protinga to nedaryti. Special\u016bs pasi\u016blymai gali pad\u0117ti didinti lojalum\u0105 galutiniame vamzdyn\u0173 k\u016brimo etape.<\/li>\r\n\r\n\r\n\r\n<li>Nor\u0117dami i\u0161 ties\u0173 valdyti lojalum\u0105, tur\u0117tum\u0117te praktikuoti <a href=\"https:\/\/promoguy.nl\/lt\/blog\/customer-success-management-for-small-businesses\/\">klient\u0173 s\u0117km\u0117s valdymas<\/a>. Suteikite klientams prie\u017eas\u010di\u0173 nepamir\u0161ti prek\u0117s \u017eenklo, kurdami bendruomen\u0119, teikdami palaikymo paslaugas, pasitikrindami juos, pra\u0161ydami atsiliepim\u0173 ir informuodami apie naujus pasi\u016blymus.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Pardavimo viet\u0173 rinkodara<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Dabar esate toliau pardavimo procese ir jums reikia inicijuoti pardavimo taktik\u0105. Tai yra pardavimo padidinimo naudojimas, kai klientas yra <a href=\"https:\/\/www.marketing-schools.org\/types-of-marketing\/point-of-sale-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">apie sutikim\u0105 parduoti<\/a>. Pagalvokite, kaip <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/online\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/online\" >internete<\/a> parduotuv\u0117se, tik\u0117damiesi, kad \u012f savo krep\u0161el\u012f prid\u0117site kit\u0105 produkt\u0105.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\"B2B\" sistemoje tai gali b\u016bti paketo atnaujinimo dalis. Pavyzd\u017eiui, jei j\u016bs\u0173 klientas nori keli\u0173 paslaug\u0173, galite pasi\u016blyti papildom\u0105 susijusi\u0105 paslaug\u0105 su nuolaida ir pa\u017ei\u016br\u0117ti, ar tai j\u012f sudomins. Tai gali b\u016bti puikus b\u016bdas padidinti kliento vert\u0119 ir gauti papildom\u0173 pajam\u0173 i\u0161 sudaryto sandorio.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Keletas b\u016bd\u0173, kaip \u012fsitraukti \u012f pardavimo viet\u0173 taktik\u0105:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Si\u016blykite nuolaidas su perkama preke ar paslauga susijusioms prek\u0117ms ar paslaugoms.<\/li>\r\n\r\n\r\n\r\n<li>Si\u0173skite el. lai\u0161k\u0105 klientams, kurie susidom\u0117jo viena paslauga, ir pasi\u016blykite jiems kit\u0105 paslaug\u0105.<\/li>\r\n\r\n\r\n\r\n<li>Pasi\u016blykite patenkintiems klientams nuolaid\u0105 arba ma\u017eesn\u012f prat\u0119simo mokest\u012f kitam pirkimui.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Pardavim\u0173 vamzdyno metrika vamzdyno efektyvumui u\u017etikrinti<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9662\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/mathematics-1509559_1280-700x466.jpg\" alt=\"Pardavim\u0173 rinkodaros rodikliai\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Norint tinkamai atlikti pardavim\u0173 rezultat\u0173 analiz\u0119, reikia ie\u0161koti tinkamoje vietoje. Be \u012fprast\u0173 <strong>pajam\u0173 skai\u010diavimai<\/strong> ir <strong>konversijos rodikliai<\/strong>, \u0161tai keletas (ma\u017eiau \u017einom\u0173) pardavimo vamzdyno analiz\u0117s rodikli\u0173:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Pardavimo ciklo trukm\u0117<\/strong>: Svarbus laiko ir ateities planavimo rodiklis, kuris padeda planuoti pardavim\u0173 efektyvum\u0105.\r\n<ul class=\"wp-block-list\">\r\n<li>Vidutin\u0117 pardavimo ciklo trukm\u0117 = bendras dien\u0173 skai\u010dius visiems sandoriams sudaryti \/ bendras sandori\u0173 skai\u010dius<\/li>\r\n<\/ul>\r\n<\/li>\r\n\r\n\r\n\r\n<li><strong>Vidutinis sandorio dydis<\/strong>: Vidutin\u0117 dolerio suma, gauta u\u017e vien\u0105 sudaryt\u0105 sandor\u012f. \u0160\u012f skai\u010di\u0173 svarbu tur\u0117ti omenyje vertinant b\u016bsim\u0173 sandori\u0173 vert\u0119 ir augim\u0105.\r\n<ul class=\"wp-block-list\">\r\n<li>Vidutinis sandorio dydis = bendros pardavimo pajamos \/ bendras pardavim\u0173 skai\u010dius<\/li>\r\n<\/ul>\r\n<\/li>\r\n\r\n\r\n\r\n<li><strong>Investicij\u0173 \u012f rinkodar\u0105 gr\u0105\u017ea<\/strong> (inkrementinis): Tur\u0117tum\u0117te \u012fvertinti, kaip efektyviai padidintos rinkodaros i\u0161laidos paveik\u0117 bendras j\u016bs\u0173 \u012fmon\u0117s pajamas. Inkrementinio padid\u0117jimo matavimas padeda \u012fvertinti rinkodaros biud\u017eeto papildymo veiksmingum\u0105.\r\n<ul class=\"wp-block-list\">\r\n<li>ROMI = (ankstesnio laikotarpio pajamos - einamojo laikotarpio pajamos) \/ rinkodaros biud\u017eeto padid\u0117jimas<\/li>\r\n<\/ul>\r\n<\/li>\r\n\r\n\r\n\r\n<li><strong>Atsisakymo rodiklis<\/strong>: Dabartini\u0173 perspektyv\u0173 ar klient\u0173 praradimo lygis gali b\u016bti ypa\u010d veiksmingas \u012fmon\u0117ms, teikian\u010dioms nuolatines paslaugas (pvz., programin\u0117s \u012frangos prenumerat\u0105).\r\n<ul class=\"wp-block-list\">\r\n<li>Atsisakymo rodiklis = prarast\u0173 klient\u0173 skai\u010dius \/ pradinis klient\u0173 skai\u010dius x 100<\/li>\r\n<\/ul>\r\n<\/li>\r\n\r\n\r\n\r\n<li><strong>Sandorio slydimo norma<\/strong>: Ne\u012fvykusi\u0173 sandori\u0173 procentin\u0117 dalis, palyginti su u\u017ebaigtais sandoriais.\r\n<ul class=\"wp-block-list\">\r\n<li>Sandori\u0173 pasimetimo rodiklis = neu\u017ebaigt\u0173 sandori\u0173 skai\u010dius \/ sandori\u0173, kuriuos tik\u0117tasi u\u017ebaigti, skai\u010dius x 100<\/li>\r\n<\/ul>\r\n<\/li>\r\n\r\n\r\n\r\n<li><strong>Vamzdyn\u0173 apr\u0117ptis<\/strong>: Pardavim\u0173 atstovo potenciali\u0173 pardavimo galimybi\u0173 vert\u0117, palyginti su jo tam tikro laikotarpio kvota. \r\n<ul class=\"wp-block-list\">\r\n<li>Vamzdyno apr\u0117ptis = potencial\u016bs pardavimai vamzdyne \/ pardavimo kvota<\/li>\r\n<\/ul>\r\n<\/li>\r\n\r\n\r\n\r\n<li><strong>\u0160vin\u0173 vertinimas<\/strong>: Jei norite rasti ar analizuoti savo kokybi\u0161kus potencialius klientus, tam tikri CRM \u012frankiai gali pad\u0117ti lengviau atlikti skai\u010diavimus. \u0160vin\u0173 balai gali skirtis \u012fvairiose pramon\u0117s \u0161akose ir priklausyti nuo j\u016bs\u0173 verslo modelio.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Jei ie\u0161kote konsultacij\u0173 rinkodaros ir pardavimo proces\u0173 klausimais, galite per\u017ei\u016br\u0117ti m\u016bs\u0173 paslaug\u0173 puslap\u012f.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Converting leads is a hard task which involves a lot of sales and marketing optimisation. This is especially true of the B2B sector where you will be dealing with a smaller pool of clients with far more rigid standards. This article will show you how you can simplify your sales process to focus on the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12789,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,10],"tags":[195,193,194],"wl_entity_type":[47,54],"class_list":["post-9642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-online-presence","tag-pipeline-optimisation","tag-sales-marketing","tag-sales-pipeline","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sales Marketing Pipeline Optimisation for B2B - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Pulling in new leads and turning them into conversions is a hard task but that&#039;s where sales marketing pipeline optimisation comes in.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/lt\/blog\/2022\/12\/26\/sales-marketing-pipeline-optimisation-for-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales Marketing Pipeline Optimisation for B2B\" \/>\n<meta property=\"og:description\" content=\"Pulling in new leads and turning them into conversions is a hard task but that&#039;s where sales marketing pipeline optimisation comes in.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promoguy.nl\/lt\/blog\/2022\/12\/26\/sales-marketing-pipeline-optimisation-for-b2b\/\" \/>\n<meta property=\"og:site_name\" content=\"Promoguy Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-26T10:37:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-25T20:26:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/2023-09_PROMOGUY_Sales-Marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"475\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"promoguynl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"promoguynl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minut\u0117s\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/blog\\\/2022\\\/12\\\/26\\\/sales-marketing-pipeline-optimisation-for-b2b\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/blog\\\/2022\\\/12\\\/26\\\/sales-marketing-pipeline-optimisation-for-b2b\\\/\"},\"author\":{\"name\":\"promoguynl\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/f1e99bd6c6305ded79f1214882575dc7\"},\"headline\":\"Sales Marketing Pipeline Optimisation for B2B\",\"datePublished\":\"2022-12-26T10:37:25+00:00\",\"dateModified\":\"2024-09-25T20:26:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/blog\\\/2022\\\/12\\\/26\\\/sales-marketing-pipeline-optimisation-for-b2b\\\/\"},\"wordCount\":1297,\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/blog\\\/2022\\\/12\\\/26\\\/sales-marketing-pipeline-optimisation-for-b2b\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/2023-09_PROMOGUY_Sales-Marketing.png\",\"keywords\":[\"Pipeline optimisation\",\"Sales marketing\",\"Sales pipeline\"],\"articleSection\":[\"Online Marketing\",\"Online Presence\"],\"inLanguage\":\"lt-LT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/blog\\\/2022\\\/12\\\/26\\\/sales-marketing-pipeline-optimisation-for-b2b\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/blog\\\/2022\\\/12\\\/26\\\/sales-marketing-pipeline-optimisation-for-b2b\\\/\",\"name\":\"Sales Marketing Pipeline Optimisation for B2B - 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