{"id":9786,"date":"2023-01-23T08:40:17","date_gmt":"2023-01-23T08:40:17","guid":{"rendered":"https:\/\/promoguy.nl\/marketing-stats-to-guide-you-to-success-in-2023\/"},"modified":"2024-09-25T20:23:57","modified_gmt":"2024-09-25T20:23:57","slug":"marketing-stats-to-guide-you-to-success-in-2023","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2023\/01\/23\/marketing-stats-to-guide-you-to-success-in-2023\/","title":{"rendered":"Rinkodaros statistiniai duomenys, pad\u0117siantys pasiekti s\u0117km\u0119 2023 m."},"content":{"rendered":"<p class=\"wp-block-paragraph\">Per pastaruosius kelerius metus skaitmenin\u0117s rinkodaros srityje buvo daug pakilim\u0173 ir nuosmuki\u0173. Pandemija paskatino internetin\u0117s rinkodaros pl\u0117tr\u0105, o pastar\u0173j\u0173 met\u0173 \"atsigavimas\" d\u0117l besikei\u010dian\u010dios vartotoj\u0173 elgsenos suteik\u0117 nauj\u0173 reklamos galimybi\u0173. D\u0117l to \u0161ie sukr\u0117timai suk\u0117l\u0117 daug netikrumo. \u0160tai keletas svarbi\u0173 pasaulin\u0117s rinkos tendencij\u0173 ir rinkodaros statistini\u0173 duomen\u0173, kuriuos tur\u0117tum\u0117te tur\u0117ti omenyje art\u0117jant 2023 m.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Skaitmenin\u0117s rinkodaros tendencijos 2023 m.<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">2023 m. tendencijos rodo:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Rinkodara, pagr\u012fsta signalais, augs<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pastaruosius kelerius metus buvo vertinamos elgsenos tendencijos ir daromos i\u0161vados apie auditorijos poreikius ir norus, ta\u010diau internetin\u0117s rinkodaros specialistai prognozuoja, kad bus pereita prie <a href=\"https:\/\/thefinancialbrand.com\/news\/bank-marketing\/financial-marketing-signals-triggers-event-customer-journey-64259\/\" target=\"_blank\" rel=\"noreferrer noopener\">signalais pagr\u012fsta rinkodara<\/a>. \u0160iuo atveju tikim\u0117s, kad auditorija rodys potenciali\u0173 klient\u0173 po\u017eymius, o ne lauksime, kol jie atvirai parodys susidom\u0117jim\u0105. Tai rei\u0161kia, kad reikia aktyviai numatyti <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/target-audience\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/target-audience\" >tikslin\u0117 auditorija<\/a> elgsen\u0105, o ne laukti, kol jie parodys akivaizd\u0173 susidom\u0117jim\u0105.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9800\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-03-at-13.25.38-1-700x234.png\" alt=\"&quot;Google&quot; signalais pagr\u012fstos rinkodaros statistikos\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Automatizavimo didinimas<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Nauji \u012frankiai, tokie kaip \"Chat GPT\" ir \u012fvairios dirbtinio intelekto turinio programos, gali b\u016bti didelis \u017eingsnis \u012f priek\u012f spartinant originalaus turinio k\u016brim\u0105 ir klient\u0173 aptarnavim\u0105. Vis daugiau \u012fmoni\u0173 eksperimentuoja su dirbtinio intelekto priemon\u0117mis, ta\u010diau tai nerei\u0161kia, kad vidutinis turinio specialistas liks be darbo. Atvirk\u0161\u010diai, jos gali puikiai papildyti j\u016bs\u0173 turinio ir bendravimo su klientais operacijas. \u0160tai tokia balso asistent\u0173 augimo \u012fmon\u0117se iliustracija:<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-9801\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/01\/marketing-trends-voice-assistance-copy.png\" alt=\"Rinkodaros asistento statistika\" \/>\r\n<figcaption class=\"wp-element-caption\">\u0160altinis: Statista<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Nulin\u0117s \u0161alies duomen\u0173 rinkimas<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Augant <a href=\"https:\/\/promoguy.nl\/lt\/blog\/gdpr-compliance-the-effects-on-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">teis\u0117s aktai, kuriais saugomas duomen\u0173 privatumas.<\/a>, daugelis rinkodaros bendrovi\u0173 prad\u0117jo ni\u016brias ir ni\u016brias tiradas. Ta\u010diau kitos buvo <a href=\"https:\/\/www.forrester.com\/blogs\/straight-from-the-source-collecting-zero-party-data-from-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\">aktyvesn\u0117 \u012fmoni\u0173 veikla<\/a> renkant duomenis su sutikimu. Tod\u0117l tyrim\u0173 priemon\u0117s, tokios kaip internetini\u0173 apklaus\u0173 automatizavimo paslaugos ir pirminiai tyrimai, yra pasirengusios augti.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pasak analitik\u0173, dabartin\u0117s el. pa\u0161to rinkodaros tendencijos taip pat yra susijusios su nulin\u0117s \u0161alies duomenimis, nes \u012fmon\u0117s, atsi\u017evelgdamos \u012f nauj\u0105 privatumo politik\u0105, gal\u0117s labiau individualizuoti savo el. pa\u0161to kampanijas.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-9802\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/01\/Cream-Orange-Clean-Professional-Comparison-Real-Estate-Professional-Instagram-Post.png\" alt=\"Nulin\u0117s \u0161alies duomen\u0173 statistika\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Dabartin\u0117s integruotos rinkodaros komunikacijos tendencijos<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kalbant apie \u012fvairi\u0173 \u017einiasklaidos form\u0173 susiejim\u0105, pastebime kelet\u0105 skirting\u0173 tendencij\u0173. \u012erodyta, kad integruotos rinkodaros ir reklamos technologij\u0173 rinkiniai yra s\u0117kmingi ir susij\u0119 su geresne veikla:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-9804\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-03-at-14.25.32-700x233.png\" alt=\"Integruotos rinkodaros &quot;Google&quot; statistika\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">I\u0161 integruot\u0173 rinkodaros platform\u0173 ypa\u010d populiarios 3, kurioms tenka daugiau nei 50% rinkodaros automatizavimo rinkos dalies: \"HubSpot\" (33,74%), \"ActiveCampaign\" (10,04%) ir \"Adobe\" (7,5%). Visi \u0161ie rinkos lyderiai teikia plat\u0173 paslaug\u0173, kuriomis vykdomos kampanijos \u012fvairiose \u017einiasklaidos priemon\u0117se, spektr\u0105.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Programin\u0117s reklamos tendencijos rodo, kad spar\u010diai auga vidiniai ir automatizuoti procesai. 69% i\u0161 <a href=\"https:\/\/www.iab.com\/wp-content\/uploads\/2020\/07\/IAB_2020ProgrammaticInHousing_International_2020-08.pdf#zoom=50\" target=\"_blank\" rel=\"noreferrer noopener\">rinkodaros \u012fmon\u0117s visi\u0161kai arba i\u0161 dalies perk\u0117l\u0117 savo programines kampanijas<\/a> \u012f namus. Tai sutampa su padid\u0117jusiu susidom\u0117jimu programine reklama, paremta pirmosios \u0161alies duomen\u0173 sprendimais.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Taip pat labai i\u0161augo i\u0161laidos garso reklamai, \u012f kurias rinkodaros agent\u016bros tur\u0117t\u0173 atkreipti d\u0117mes\u012f. Kai kurios pagrindin\u0117s garso reklamos tendencijos rodo galimo augimo sritis:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>D\u0117l podcast'\u0173 augimo i\u0161populiar\u0117jo garso skelbimai. Garso reklamos pajamos i\u0161 podkast\u0173 yra <a href=\"https:\/\/www.insiderintelligence.com\/content\/podcasts-digital-audio-ad-spending\" target=\"_blank\" rel=\"noreferrer noopener\">iki 2026 m. tur\u0117t\u0173 i\u0161augti iki $3 mlrd.<\/a> 2021 m. rinkodaros tendencij\u0173 ataskaitoje.<\/li>\r\n\r\n\r\n\r\n<li>49% skaitmenin\u0117s reklamos i\u0161laid\u0173 podkastuose sudaro garso \u012fra\u0161ai.<\/li>\r\n\r\n\r\n\r\n<li>Garso skelbimai gali kainuoti <a href=\"https:\/\/www.vocads.com\/audio-advertising-guide-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">ma\u017eiau nei pus\u0117 j\u0173 vaizdo \u012fra\u0161\u0173 koleg\u0173.<\/a>.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Rinkodaros statistika apie klient\u0173 informavimo b\u016bdus<\/h3>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9819\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/01\/Mkt-channels_1-700x713.png\" alt=\"Kiekvieno kanalo investicij\u0173 gr\u0105\u017ea\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Emocin\u0117s rinkodaros statistika <a href=\"https:\/\/www.neurosciencemarketing.com\/blog\/articles\/emotional-ads-work-best.htm#sthash.yu8l31Jn.dpuf\" target=\"_blank\" rel=\"noreferrer noopener\">rodo, kad vien tik emocinio turinio kampanijos du kartus<\/a> taip pat ir grynai racionalaus turinio (31% ir 16%). Pana\u0161iai ir kampanijos, kuriose buvo tik emociniai kreipimaisi, pasirod\u0117 \u0161iek tiek geriau (31% palyginti su 26%) nei tos, kuriose buvo sumai\u0161ytas emocinis ir racionalus turinys.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pokalbi\u0173 rinkodaros statistiniai duomenys taip pat teikia vil\u010di\u0173 ir rodo, kad pagrindinis klient\u0173 r\u016bpestis yra atsakymo laikas. 42% lankytoj\u0173 tikisi, kad pokalbi\u0173 robotas atsakys akimirksniu, o 44% lankytoj\u0173 tikisi, kad pokalbi\u0173 robotas atsakys akimirksniu. Tikimasi, kad pokalbi\u0173 robotai ir nauji dirbtiniai intelektiniai robotai artimiausiu metu bus labai efektyviai diegiami pokalbi\u0173 rinkodarai skatinti.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Rinkodaros tendencijos rodo, kad, kalbant apie interneto pirk\u0117jus ir pirk\u0117jus,:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>81% ma\u017emenin\u0117s prekybos pirk\u0117j\u0173 prie\u0161 pirkdami atlieka internetinius tyrimus, o tai rei\u0161kia, kad turinys ir elektronin\u0117 prekyba <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/seo\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/seo\" >SEO (nuo 750 EUR)<\/a> tapo labai svarb\u016bs informavimo srityje.<\/li>\r\n\r\n\r\n\r\n<li>Visokeriopos prieigos nebuvimas gali kainuoti 10% negaut\u0173 pajam\u0173.<\/li>\r\n\r\n\r\n\r\n<li>73% ma\u017emenin\u0117s prekybos vartotoj\u0173 apsipirkdami naudojasi keliais kanalais.<\/li>\r\n\r\n\r\n\r\n<li>84% vartotoj\u0173 pageidauja, kad ma\u017emenininkai daryt\u0173 daugiau fizin\u0117s ir skaitmenin\u0117s reklamos.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">B2B rinkodaros statistika<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9438\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/10\/e-commerce-ge9f19f514_1920-700x467.png\" alt=\"Verslo statistika\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">B2B socialin\u0117s \u017einiasklaidos tendencijos teikia vil\u010di\u0173 - \u012fmon\u0117s \u012f \"LinkedIn\" investuoja daugiau nei ankstesniais metais, o 2021 m. \u0161ios platformos pajamos i\u0161augs 43% iki $11,5 mlrd. Tai rodo, kad \"LinkedIn\" taps konkurencingesnis tiek \u012fmon\u0117ms, tiek darbo ie\u0161kantiems asmenims, nes jo pajamos da\u017enai sutampa su didesniu bendru \u012fmoni\u0173 skai\u010diumi ir intensyvesn\u0117mis reklamos kampanijomis.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">B2B skaitmenin\u0117s rinkodaros tendencijos rodo, kad beveik 60% B2B pirk\u0117j\u0173 patenka \u012f 25-44 met\u0173 demografin\u012f interval\u0105, o tai rei\u0161kia, kad verslo lyderiai dabar apskritai yra jaunesni. D\u0117l to gali tekti perm\u0105styti, kaip kreiptis \u012f \u012fmones, nes ilg\u0105 laik\u0105 vyravo tradiciniai metodai.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kalbant apie B2B klient\u0173 keliones, apklausos respondentai daugiausia (75%) <a href=\"https:\/\/www.insiderintelligence.com\/content\/b2b-marketing-trends-watch-2023\" target=\"_blank\" rel=\"noreferrer noopener\">man\u0117, kad per pastaruosius 2 metus pirkimo ciklas pailg\u0117jo.<\/a>. Atsi\u017evelgiant \u012f tai, ateityje tai gali b\u016bti palanku bendrov\u0117ms, kurios laikosi prie\u0161ingos strategijos. Racionalizuokite pardavimo ciklus ir sutaupykite pinig\u0173 tiek j\u016bs, tiek j\u016bs\u0173 klientas, tuo pat metu gilindamiesi \u012f savo verslo esm\u0119.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pateikiame kelet\u0105 B2B rinkodaros tendencij\u0173, kurios, kaip manome, bus aktualios:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Per\u0117jimas nuo \"InMail\" (arba bent jau ma\u017eesn\u0117 priklausomyb\u0117 nuo \"InMail\").<\/li>\r\n\r\n\r\n\r\n<li>54% pardavimo agent\u0173 mano, kad susisiekti su potencialiais klientais, nepriklausomai nuo kanal\u0173, yra <a href=\"https:\/\/techjury.net\/blog\/b2b-marketing-statistics\/#gref\" target=\"_blank\" rel=\"noreferrer noopener\">sunkiau nei prie\u0161 penkerius metus.<\/a>.<\/li>\r\n\r\n\r\n\r\n<li>Turinys vis dar yra galingas veiksnys, nes prie\u0161 priimdami sprendim\u0105 d\u0117l pirkimo \u012f j\u012f atsi\u017evelgia kiek daugiau nei 50% pirk\u0117j\u0173.<\/li>\r\n\r\n\r\n\r\n<li><a href=\"https:\/\/yougov.co.uk\/topics\/resources\/articles-reports\/2020\/10\/21\/linkedin-most-used-social-media-channel-86-b2b-mar\" target=\"_blank\" rel=\"noreferrer noopener\">86% B2B rinkodaros specialist\u0173 naudojasi \"LinkedIn<\/a> pardavim\u0173 generavimui.<\/li>\r\n\r\n\r\n\r\n<li>B2B rinkodaros statistiniai duomenys taip pat rodo, kad 60% naudojasi \"Twitter\", o 60% vykdo veikl\u0105 per \"Instagram\". \"YouTube\" naudojasi 56%, ir tik 5% rinkodaros specialist\u0173 nurod\u0117 nesinaudojantys jokia socialine \u017einiasklaida.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Kaip neatsilikti nuo socialin\u0117s \u017einiasklaidos tendencij\u0173 2023 m.<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">2023 m. socialin\u0117s \u017einiasklaidos tendencijos daugiausia bus susijusios su tokiomis vietomis kaip \"Instagram\" ir \"TikTok\". 2021 m. TikTok suk\u016br\u0117 <strong>$4,6 mlrd. eur\u0173, t. y. 142% metinis padid\u0117jimas<\/strong>. Pana\u0161iai stabiliai auga ir \"Instagram\", kuris pasieks <strong>2,5 mlrd. naudotoj\u0173 po 2023 m. I ketvir\u010dio<\/strong>. Nors \"Facebook\" ir \"Twitter\" n\u0117ra tokie augimo \u017eonglieriai kaip anks\u010diau, jie vis dar suteikia rinkodaros galimybi\u0173.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Nor\u0117dami pasinaudoti kai kuriomis i\u0161 \u0161i\u0173 didelio \u012fsitraukimo internetin\u0117s rinkodaros tendencij\u0173, turite:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Naudokit\u0117s \"TikTok\" k\u016brybos centru ir \"Instagram Marketplace\" (jei tai \u012fmanoma j\u016bs\u0173 regione).<\/li>\r\n\r\n\r\n\r\n<li>Sekite \u017einomus \u012ftakingus asmenis ir nustatykite \"Google\" persp\u0117jimus apie svarbiausias tendencijas.<\/li>\r\n\r\n\r\n\r\n<li>Sekite su savo sritimi susijusius hashtagus naudodami \"Twitter\" s\u0105ra\u0161us, \"Twitter\" srautus ir \"Facebook\" grupes.<\/li>\r\n\r\n\r\n\r\n<li>Tokios platformos kaip \"Hootsuite\", \"Reddit\" ir \"Feedly\" gali b\u016bti puik\u016bs \u0161altiniai \u012fvairiems tendencij\u0173 srautams steb\u0117ti.<\/li>\r\n\r\n\r\n\r\n<li>Yra \"YouTube\" kanal\u0173 ir \"Twitter\" paskyr\u0173, skirt\u0173 \u0161ios srities ni\u0161oms, tod\u0117l susiraskite patikim\u0105 ir sekite j\u012f.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Socialin\u0117s \u017einiasklaidos tendencijos ir rinkos tyrimai rodo, kad efemerin\u0117 \u017einiasklaida vis dar auga, o daugiausia d\u0117mesio skiriama greitiems vaizdo \u012fra\u0161ams. Naujausi rinkodaros statistiniai duomenys rodo, kad \u012f \"TikTok\" investuojama daugiau. Pana\u0161iai ir influenceriai tikriausiai ir toliau bus svarbi socialin\u0117s \u017einiasklaidos dalis. Toliau pateikiamos kelios esmin\u0117s \u012ftaking\u0173j\u0173 rinkodaros tendencijos:<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9816\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/01\/Influencer-Marketing-Statistics-700x700.png\" alt=\"\u012etakos turin\u010dios rinkodaros tendencijos\" \/><\/figure>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u0160tai keletas svarbi\u0173 pasaulin\u0117s rinkos tendencij\u0173 ir rinkodaros statistini\u0173 duomen\u0173, kuriuos tur\u0117tum\u0117te \u012fsid\u0117m\u0117ti art\u0117jant 2023 m.<\/p>","protected":false},"author":1,"featured_media":12778,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,14],"tags":[183,181,182],"wl_entity_type":[47,54],"class_list":["post-9786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-trends","tag-digital-marketing-trends","tag-marketing-stats","tag-marketing-success","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - 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