{"id":9934,"date":"2023-02-13T08:33:15","date_gmt":"2023-02-13T08:33:15","guid":{"rendered":"https:\/\/promoguy.nl\/customer-journey-management-for-digital-marketing\/"},"modified":"2024-09-18T01:28:12","modified_gmt":"2024-09-18T01:28:12","slug":"customer-journey-management-for-digital-marketing","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2023\/02\/13\/customer-journey-management-for-digital-marketing\/","title":{"rendered":"Skaitmenin\u0117s rinkodaros klient\u0173 kelioni\u0173 valdymas"},"content":{"rendered":"<p class=\"wp-block-paragraph\">I\u0161leisti puik\u0173 produkt\u0105 yra gerai, ta\u010diau kartais reikia \u012fkalb\u0117ti klientus dalyvauti baigiamuosiuose etapuose. Rinkoje vykstant did\u017eiulei konkurencijai ir neai\u0161kumui d\u0117l geriausi\u0173 paslaug\u0173, labai svarbu, kad klientai suprast\u0173 j\u016bs\u0173 preki\u0173 ir paslaug\u0173 naudingum\u0105. \u0160tai \u010dia <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/customer\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/customer\" >klientas<\/a> kelioni\u0173 valdymas.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pirmiausia turime aptarti pagrindines teorijas, o tada kalb\u0117sime apie strategijas kiekvienai kelion\u0117s sri\u010diai.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Klient\u0173 kelion\u0117s etapai<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Galvokite apie kliento kelion\u0117s etapus kaip apie pardavim\u0173 piltuv\u0117l\u012f:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-9936\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/01\/Funnels_Sales-funnel-1-700x622.png\" alt=\"Kliento kelion\u0117s pardavimo piltuv\u0117lis\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Gali b\u016bti naudinga galvoti, kad \u012fvair\u016bs klient\u0173 kelion\u0117s etapai yra analogi\u0161ki juokingam pardavimui, tik i\u0161 kliento perspektyvos:<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9937\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/01\/Customer-Journey-Stages-700x525.png\" alt=\"Klient\u0173 kelion\u0117s etapai\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Informuotumas<\/strong>: klientas \u017eino j\u016bs\u0173 vard\u0105 arba yra susipa\u017ein\u0119s su j\u016bs\u0173 produkcija.<\/li>\r\n\r\n\r\n\r\n<li><strong>Svarstymai<\/strong>: klientas ketina pirkti ir svarsto savo galimybes rinkoje.<\/li>\r\n\r\n\r\n\r\n<li><strong>Pirkimas<\/strong>: dabar jie jau yra pasireng\u0119 \u012fsigyti pasirinkt\u0105 prek\u0119, ta\u010diau tai dar ne piltuv\u0117lio pabaiga.<\/li>\r\n\r\n\r\n\r\n<li><strong>Sulaikymas<\/strong>: jie nori likti klientais (\u0161is \u017eingsnis ypa\u010d svarbus paslaugoms, kurioms taikomi periodiniai mokes\u010diai).<\/li>\r\n\r\n\r\n\r\n<li><strong>Advokacija<\/strong>: klientas dabar yra lojalus ir galb\u016bt net prek\u0117s \u017eenklo ar produkto evangelistas.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Nors visa tai teori\u0161kai, prakti\u0161kai tai \u012fgyvendinama taikant kitus \u0161ios srities modelius. Vienas i\u0161 b\u016bd\u0173 vizualizuoti \u0161\u012f proces\u0105 - naudoti kelion\u0117s \u017eem\u0117lap\u012f. Jie gali b\u016bti tokie paprasti, kaip toliau pateiktas pavyzdys:<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9941\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/01\/Colorful-Process-Pie-Chart-1-700x525.png\" alt=\"Klient\u0173 kelion\u0117s s\u0105ly\u010dio ta\u0161kai\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Arba jie gali tapti gerokai sud\u0117tingesni, kai \u012fmon\u0117s auga ir reikia valdyti daugiau skyri\u0173:<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-9949\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/01\/Costumer-Journey-Layers-1.png\" alt=\"Klient\u0173 kelion\u0117s ta\u0161k\u0173 \u017eem\u0117lapio sudarymas\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160is \u017eem\u0117lapis ypa\u010d naudingas norint i\u0161siai\u0161kinti, kaip klientas keliauja svetaine ir kaip organizuoti kiekvien\u0105 s\u0105ly\u010dio ta\u0161k\u0105.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u012emon\u0117s paprastai sukuria toki\u0105, kuri atitinka j\u0173 konkre\u010dius tikslus ir darbo eig\u0105. Pavyzd\u017eiui, \"Amazon\" klient\u0173 kelioni\u0173 \u017eem\u0117lapis yra gana skirtingas:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-10095\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/02\/Amazon-Customer-Journey-Map.png\" alt=\"&quot;Amazon&quot; kelion\u0117\" \/>\r\n<figcaption class=\"wp-element-caption\">Gauta i\u0161 <a href=\"https:\/\/djc1805.medium.com\/a-map-of-amazon-and-modern-marketing-372e1590b564\" target=\"_blank\" rel=\"noreferrer noopener\">Davidas Carras<\/a><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Svarbiausia - naudoti juos kaip atspirties ta\u0161kus ir paversti juos savais.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">B2B klient\u0173 kelion\u0117s etapai<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">B2B klient\u0173 kelion\u0117s s\u0105ly\u010dio ta\u0161kai kartais iliustruojami \u0161iek tiek kitaip. Kaip rodo kai kurie tyrimai, B2B pirk\u0117jai aktyviai pageidauja, kad jiems b\u016bt\u0173 rodomas turinys <a href=\"https:\/\/powerdigitalmarketing.com\/blog\/how-to-deliver-value-at-every-stage-of-the-customer-journey\/\" target=\"_blank\" rel=\"noreferrer noopener\">susij\u0119 su dabartiniu pirk\u0117jo kelion\u0117s etapu.<\/a>.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Apskritai B2B kelion\u0117se daug d\u0117mesio reikia skirti patikimai, racionaliai informacijai. Jiems taip pat reikia pa\u017einimo stili\u0173 <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/marketing\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/marketing\" >rinkodara<\/a> nes (kai kuriais atvejais) emocin\u0117 rinkodara i\u0161 tikr\u0173j\u0173 gali b\u016bti atgrasi \u012fmon\u0117ms.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Klient\u0173 kelion\u0117s k\u016brimas<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Bet kuriuo atveju naudokite t\u0105, kuris labiausiai atitinka j\u016bs\u0173 dabartinius poreikius. Klient\u0173 kelion\u0117s \u017eem\u0117lapio privalumai: galimyb\u0117 i\u0161d\u0117styti kiekvien\u0105 \u017eingsn\u012f su s\u0105ly\u010dio ta\u0161kais ir kanalais, galimyb\u0117 suplanuoti strategij\u0105 skirting\u0173 tip\u0173 klientams ir veiklos per\u017ei\u016bros metodas, pagal kur\u012f \u017eingsniai vertinami atsi\u017evelgiant \u012f klient\u0173 patirt\u012f kelion\u0117s etapuose.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Klient\u0173 kelion\u0117s nauda taip pat akivaizdi, nes padeda suprasti klient\u0173 mintis ir i\u0161 anksto numatyti problemas. \u0160tai kod\u0117l geriausias b\u016bdas sudaryti kelion\u0117s plan\u0105 yra pirk\u0117jo arba kliento asmenyb\u0117.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Etapais pagr\u012fstos piltuv\u0117lio valdymo strategijos<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Norint sukurti nuosekl\u0173 kelion\u0117s \u017eem\u0117lap\u012f, labai svarbu suprasti, kaip elgtis kiekviename piltuv\u0117lio etape. \u0160iame skyriuje suskirstysime bendr\u0105sias rinkodaros strategijas, kurios padeda kiekviename etape. Tur\u0117kite omenyje, kad bendrosios strategijos ne visada gali b\u016bti veiksmingos, ta\u010diau, nor\u0117dami priimti pagr\u012fstus sprendimus, turite \u017einoti pagrindus.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Kliento kelion\u0117s \u017einojimo etapas<\/h3>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Kaip naudotis: supa\u017eindinkite naujus naudotojus su savo produktu ir jo naudingumu.<\/li>\r\n\r\n\r\n\r\n<li>Baltosios knygos: oficial\u016bs dokumentai gali pad\u0117ti i\u0161 anksto pritraukti d\u0117mes\u012f.<\/li>\r\n\r\n\r\n\r\n<li>Elektronin\u0117s knygos: paskelbkite i\u0161sam\u0173 vadov\u0105 ar kit\u0105 turin\u012f, kad potencial\u016bs naudotojai lengviau susipa\u017eint\u0173 su j\u016bs\u0173 produktu.<\/li>\r\n\r\n\r\n\r\n<li>Infografikos: apibendrinkite savo produkt\u0105 vaizdine priemone, kuri skatina susidom\u0117jim\u0105.<\/li>\r\n\r\n\r\n\r\n<li>Tinklara\u0161\u010diai: puikiai tinka <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/seo\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/seo\" >SEO (nuo 750 EUR)<\/a> ir patekti prie dur\u0173.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Svarstymo etapas<\/h3>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Produkto internetinis seminaras: pritraukite suinteresuot\u0105sias \u0161alis.<\/li>\r\n\r\n\r\n\r\n<li>Atvejo analiz\u0117: parodykite naudingum\u0105 realiuose scenarijuose, kad u\u017etvirtintum\u0117te sandor\u012f.<\/li>\r\n\r\n\r\n\r\n<li>Pavyzdys: pateikite kelet\u0105 pavyzd\u017ei\u0173 dvejojantiems potencialiems klientams.<\/li>\r\n\r\n\r\n\r\n<li>DUK: i\u0161 anksto i\u0161sklaidykite bet kokius klient\u0173 nuog\u0105stavimus.<\/li>\r\n\r\n\r\n\r\n<li>Duomen\u0173 lapas: vienus \u012ftikina pirkti pasakojimai, kitiems reikia konkre\u010di\u0173 skai\u010di\u0173.<\/li>\r\n\r\n\r\n\r\n<li>Demonstracinis vaizdo \u012fra\u0161as: jei \u012fmanoma, vizualizuokite produkt\u0105 (internetas vis da\u017eniau naudojamas kaip vaizdo \u012fra\u0161\u0173 terp\u0117, tod\u0117l pasinaudokite \u0161iuo l\u016bkes\u010diu).<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Pirkimo ir po pirkimo etapas<\/h3>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Tiesiogin\u0117 demonstracija<\/strong>: parodykite klientams, kaip naudoti gaminius, kad jie j\u0173 negr\u0105\u017eint\u0173.<\/li>\r\n\r\n\r\n\r\n<li><strong>Konsultacijos<\/strong>: palaikykite aktyvias klient\u0173 aptarnavimo linijas, kad klientai b\u016bt\u0173 informuojami.<\/li>\r\n\r\n\r\n\r\n<li><strong>Kuponai<\/strong>: klientai gal\u0117t\u0173 gauti papildom\u0173 pirkini\u0173 privalum\u0173, kurie pagerint\u0173 j\u0173 patirt\u012f u\u017e ma\u017eesn\u0119 kain\u0105 nei ne klientai.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Nor\u0117dami dar labiau padidinti pasitenkinim\u0105 po pirkimo, galite i\u0161bandyti kelet\u0105 kit\u0173 metod\u0173:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Apklausos<\/strong>: \u012fvertinkite, kas klientams patinka ir nepatinka j\u016bs\u0173 paslaugose.<\/li>\r\n\r\n\r\n\r\n<li><strong>Atsiliepim\u0173 pra\u0161ymai<\/strong>: gaukite laiming\u0173 naudotoj\u0173 atsiliepimus, kad paskatintum\u0117te turinio rinkodar\u0105.<\/li>\r\n\r\n\r\n\r\n<li><strong>Tolesni pasitenkinimo skambu\u010diai telefonu<\/strong>: aplankykite klientus, kad su\u017einotum\u0117te, kas padaryt\u0173 juos laimingesnius.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Lojalumo stiprinimas ir r\u0117mimas<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Lojalumas ir palaikymas yra susij\u0119 su veiksmingu klient\u0173 kelion\u0117s ciklu. Pateikiame kelet\u0105 b\u016bd\u0173, kaip i\u0161 naujo pritraukti klientus, kurie, j\u016bs\u0173 manymu, gali b\u016bti pasireng\u0119 b\u016bti lojal\u016bs ir palaikyti klientus:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>El. pa\u0161to rinkodara<\/strong> ir <strong>klient\u0173 kelion\u0117s reaktyvavimas<\/strong>: el. pa\u0161tu kreipkit\u0117s \u012f klientus, kurie jau \u012fsigijo j\u016bs\u0173 produkt\u0173, su naujais pasi\u016blymais.<\/li>\r\n\r\n\r\n\r\n<li><strong>Dalijimasis atsiliepimais<\/strong>: \u0161iame etape klientai gali b\u016bti labai naudingi j\u016bs\u0173 rinkodaros pastangoms, nes jie pateikia atsiliepimus (pasi\u016blym\u0105 galite pa\u012fvairinti nuolaidomis ar kitais privalumais).<\/li>\r\n\r\n\r\n\r\n<li><strong>Bendruomen\u0117s k\u016brimas<\/strong>: sukurti \"Discord\" server\u012f, \"Reddit\" puslap\u012f ar kitas bendruomen\u0117s galimybes, kur nauji ir seni naudotojai gal\u0117t\u0173 pad\u0117ti vieni kitiems arba dalytis meile prek\u0117s \u017eenklui (<a href=\"https:\/\/promoguy.nl\/lt\/blog\/community-management-customer-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">daugiau apie bendruomen\u0117s valdym\u0105 \u010dia<\/a>).<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Klient\u0173 kelioni\u0173 automatizavimo \u012frankiai<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9956\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/01\/analytics-7168479_960_720-700x700.png\" alt=\"Analiz\u0117s rodikliai\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Suk\u016brus automatizuot\u0105 klient\u0173 kelion\u0119, j\u016bs\u0173 piltuv\u0117lis veiks skland\u017eiai, o kiekviename etape padid\u0117s duomen\u0173 rinkimo galimyb\u0117s. Automatizavimo \u012frankiai gali pad\u0117ti u\u017etikrinti geresn\u0119 klient\u0173 patirties proceso eig\u0105 ir leisti jums sutelkti d\u0117mes\u012f \u012f darbo kokyb\u0119.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>\"MailChimp\"<\/strong>: puikiai tinka pasiekti el. pa\u0161tu, ypa\u010d su j\u0173 <a href=\"https:\/\/mailchimp.com\/en-gb\/features\/automations\/customer-journey-builder\/?currency=EUR\">Kelioni\u0173 k\u016br\u0117jas<\/a>. Ypa\u010d puikiai tinka planuojant kelias kampanijas skirtingais kelion\u0117s etapais.<\/li>\r\n\r\n\r\n\r\n<li><strong>\"Microsoft Visio<\/strong>: naudingas \u012frankis, skirtas UX procesams vizualizuoti ir lengvai naudojamas susiejant su kitomis \"MS Office\" programomis.<\/li>\r\n\r\n\r\n\r\n<li><strong>IBM kelioni\u0173 dizaineris<\/strong>: programa, kuri suteikia galimyb\u0119 kurti klient\u0173 keliones per kelias minutes, turinti puikius bendradarbiavimo \u012frankius, optimizuojan\u010dius komandin\u012f darb\u0105.<\/li>\r\n\r\n\r\n\r\n<li><strong>Asana<\/strong>: lengvai organizuokite komandas ir deleguokite u\u017eduotis visose piltuv\u0117lio srityse. Puikiai tinka valdyti dideles komandas ir klient\u0173 bazes.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Kliento kelion\u0117 Socialin\u0117s \u017einiasklaidos rinkodara<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Socialin\u0117s \u017einiasklaidos rinkodara tur\u0117t\u0173 u\u017etikrinti kliento kelion\u0119 kiekviename svarbiame ta\u0161ke - nuo \u017einomumo iki pardavimo ir pastiprinimo po pirkimo. Nors grie\u017et\u0173 taisykli\u0173 n\u0117ra, reikia galvoti apie tai kaip apie proces\u0105, kurio metu rinka suskirstoma \u012f atskirus klientus.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Suraskite savo potenciali\u0173 klient\u0173 baz\u0119 ir sukurkite pirk\u0117jo asmenyb\u0119.\r\n<ul class=\"wp-block-list\">\r\n<li>Kokiomis platformomis jie da\u017eniausiai naudojasi?<\/li>\r\n\r\n\r\n\r\n<li>Kokie socialin\u0117s \u017einiasklaidos prane\u0161imai jiems patinka?<\/li>\r\n\r\n\r\n\r\n<li>Konkurencijos lygis pagal platform\u0105.<\/li>\r\n<\/ul>\r\n<\/li>\r\n\r\n\r\n\r\n<li>Tiksliniai socialin\u0117s \u017einiasklaidos skelbimai ir \u012fsitraukimo vertinimas.<\/li>\r\n\r\n\r\n\r\n<li>Nustatykite \u017emones, kurie jau yra susipa\u017ein\u0119 su j\u016bs\u0173 produktu, ir tuos, kurie n\u0117ra.\r\n<ul class=\"wp-block-list\">\r\n<li>Steb\u0117kite savo svetain\u0119, naudokite \"Facebook\" pikselius ir nagrin\u0117kite analiz\u0119.<\/li>\r\n\r\n\r\n\r\n<li>Atkreipkite d\u0117mes\u012f \u012f unikalius lankytojus ir pasikartojan\u010dius lankytojus.<\/li>\r\n\r\n\r\n\r\n<li>I\u0161nagrin\u0117kite pasitraukimo rodiklius ir tai, kur sesijos baigiamos, kad nustatytum\u0117te silpn\u0105sias vietas.<\/li>\r\n<\/ul>\r\n<\/li>\r\n\r\n\r\n\r\n<li>Informavimo etape galite pabandyti jiems skirti mokomuosius vaizdo \u012fra\u0161us arba pristatymus.<\/li>\r\n\r\n\r\n\r\n<li>D\u0117l atlygio galb\u016bt nor\u0117site pasaldinti sandor\u012f klient\u0173 atsiliepimais ar net nuolaidomis.<\/li>\r\n\r\n\r\n\r\n<li>Po pirkimo socialin\u0117s \u017einiasklaidos vaidmuo tampa lojalumo ir palaikymo.\r\n<ul class=\"wp-block-list\">\r\n<li>Dalyvaukite bendruomen\u0117s k\u016brime grupiniuose forumuose, pavyzd\u017eiui, \"Reddit\" arba \"Discord\".<\/li>\r\n\r\n\r\n\r\n<li>Bendraukite su klientais, spr\u0119skite j\u0173 problemas ir leiskite jiems propaguoti produkt\u0105.<\/li>\r\n\r\n\r\n\r\n<li>Papra\u0161ykite atsiliepim\u0173 ar ap\u017evalg\u0173.<\/li>\r\n\r\n\r\n\r\n<li>Bendruomen\u0117je sukelkite triuk\u0161m\u0105 d\u0117l kito savo produkto ar atnaujinimo.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Klient\u0173 kelioni\u0173 analiz\u0117 ir j\u0173 tobulinimo taktika<\/h3>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9958\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/01\/digital-marketing-1725340__480-700x467.jpg\" alt=\"Analiz\u0117s duomenys\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Nor\u0117dami pad\u0117ti planuoti kelion\u0119, taip pat turite \u017einoti, kur ie\u0161koti. Be to, turite sekti, kuriame piltuv\u0117lio etape esate. \u0160tai keletas svarbiausi\u0173 rodikli\u0173, kuriuos reikia sekti kartu su klient\u0173 kelione ir vertinant jos efektyvum\u0105:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Paspaudimai ir \u012fsp\u016bd\u017eiai <\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pirmasis \u017eingsnis - visada steb\u0117kite, kiek apsilankym\u0173 sulaukia j\u016bs\u0173 svetain\u0117. Taip pat steb\u0117kite vieno paspaudimo kain\u0105 ir 1000 parodym\u0173 kain\u0105, kad gal\u0117tum\u0117te \u012fvertinti efektyvum\u0105 ir rinkodaros investicij\u0173 gr\u0105\u017e\u0105. Pagerinkite CTR ir parodym\u0173 skai\u010di\u0173, naudodami kokybi\u0161k\u0105 turin\u012f, tinkamus raktinius \u017eod\u017eius, geresn\u0119 geografin\u0119 ar demografin\u0119 tikslin\u0119 atrank\u0105 ir atlikdami A\/B bandymus su skelbimais.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Atsisakymo rodiklis<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u012esitikinkite, kad \u017einote, kiek \u017emoni\u0173 i\u0161eina i\u0161 j\u016bs\u0173 paslaugos arba per anksti nustoja naudotis j\u016bs\u0173 prek\u0117mis. Nor\u0117dami pagerinti \u0161iuos skai\u010dius, turite paklausti, kod\u0117l jie i\u0161eina. Be to, kad tobulintum\u0117te produkt\u0105, paklauskite sav\u0119s, ar orientuojat\u0117s \u012f tinkamus klientus ir ar j\u016bs\u0173 klient\u0173 aptarnavimas padeda jiems tinkamai juo naudotis.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>At\u0161okimo rodiklis<\/strong>, <strong>I\u0161\u0117jimo norma<\/strong>, <strong>Laikas per sesij\u0105<\/strong>, &amp; <strong>Puslapiai per apsilankym\u0105<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">didelis atmetimo arba i\u0161\u0117jimo rodiklis gali b\u016bti blogas \u017eenklas tam tikriems puslapiams, ta\u010diau tai ne visada yra mirties nuosprendis. M\u016bs\u0173 <a href=\"https:\/\/promoguy.nl\/lt\/blog\/bounce-rate-optimisation-tips-for-business-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">prad\u017eiamokslis apie at\u0161okimo ir i\u0161\u0117jimo rodiklius i\u0161samiai aptaria \u0161i\u0105 tem\u0105<\/a>. Trumpai tariant, galite patobulinti puslapio UX, patobulinti tikslin\u0119 orientacij\u0105 \u012f klientus, prid\u0117ti CTA, palengvinti pageidaujam\u0173 puslapi\u0173 pasiekiamum\u0105 ir padidinti puslapio greit\u012f.<\/p>","protected":false},"excerpt":{"rendered":"<p>I\u0161leisti puik\u0173 produkt\u0105 yra gerai, ta\u010diau kartais reikia \u012fkalb\u0117ti klientus dalyvauti baigiamuosiuose etapuose. \u0160tai \u010dia padeda klient\u0173 kelioni\u0173 valdymas.<\/p>","protected":false},"author":1,"featured_media":12770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[18,13],"tags":[174,175],"wl_entity_type":[47,54],"class_list":["post-9934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-client-management","category-online-marketing-en","tag-customer-journey","tag-customer-journey-management","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Customer Journey Management For Digital Marketing - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Customer journey management is an absolute necessity for building the various stages of your sales funnel. Here&#039;s how to do it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/lt\/blog\/2023\/02\/13\/customer-journey-management-for-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Journey Management For Digital Marketing\" \/>\n<meta property=\"og:description\" content=\"Customer journey management is an absolute necessity for building the various stages of your sales funnel. Here&#039;s how to do it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promoguy.nl\/lt\/blog\/2023\/02\/13\/customer-journey-management-for-digital-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Promoguy Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-13T08:33:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-18T01:28:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/02\/2023-09_PROMOGUY_Customer-Journey.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"475\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"promoguynl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"promoguynl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minut\u0117s\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/bg\\\/blog\\\/2023\\\/02\\\/13\\\/customer-journey-management-for-digital-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/bg\\\/blog\\\/2023\\\/02\\\/13\\\/customer-journey-management-for-digital-marketing\\\/\"},\"author\":{\"name\":\"promoguynl\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/f1e99bd6c6305ded79f1214882575dc7\"},\"headline\":\"Customer Journey Management For Digital Marketing\",\"datePublished\":\"2023-02-13T08:33:15+00:00\",\"dateModified\":\"2024-09-18T01:28:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/bg\\\/blog\\\/2023\\\/02\\\/13\\\/customer-journey-management-for-digital-marketing\\\/\"},\"wordCount\":1510,\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/bg\\\/blog\\\/2023\\\/02\\\/13\\\/customer-journey-management-for-digital-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/2023-09_PROMOGUY_Customer-Journey.png\",\"keywords\":[\"Customer journey\",\"customer journey management\"],\"articleSection\":[\"Client Management\",\"Online Marketing\"],\"inLanguage\":\"lt-LT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/bg\\\/blog\\\/2023\\\/02\\\/13\\\/customer-journey-management-for-digital-marketing\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/bg\\\/blog\\\/2023\\\/02\\\/13\\\/customer-journey-management-for-digital-marketing\\\/\",\"name\":\"Customer Journey Management For Digital Marketing - Promoguy Digital Marketing Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/bg\\\/blog\\\/2023\\\/02\\\/13\\\/customer-journey-management-for-digital-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/bg\\\/blog\\\/2023\\\/02\\\/13\\\/customer-journey-management-for-digital-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/2023-09_PROMOGUY_Customer-Journey.png\",\"datePublished\":\"2023-02-13T08:33:15+00:00\",\"dateModified\":\"2024-09-18T01:28:12+00:00\",\"description\":\"Customer journey management is an absolute necessity for building the various stages of your sales funnel. Here's how to do it.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/bg\\\/blog\\\/2023\\\/02\\\/13\\\/customer-journey-management-for-digital-marketing\\\/#breadcrumb\"},\"inLanguage\":\"lt-LT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/promoguy.nl\\\/bg\\\/blog\\\/2023\\\/02\\\/13\\\/customer-journey-management-for-digital-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"lt-LT\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/bg\\\/blog\\\/2023\\\/02\\\/13\\\/customer-journey-management-for-digital-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/2023-09_PROMOGUY_Customer-Journey.png\",\"contentUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/2023-09_PROMOGUY_Customer-Journey.png\",\"width\":2000,\"height\":475},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/bg\\\/blog\\\/2023\\\/02\\\/13\\\/customer-journey-management-for-digital-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/promoguy.nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Customer Journey Management For Digital Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\",\"name\":\"Promoguy Digital Marketing Agency\",\"description\":\"Performance Marketing Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"lt-LT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\",\"name\":\"Promoguy Digital Marketing Agency\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"lt-LT\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg\",\"contentUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg\",\"width\":362,\"height\":82,\"caption\":\"Promoguy Digital Marketing Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/f1e99bd6c6305ded79f1214882575dc7\",\"name\":\"promoguynl\",\"sameAs\":[\"https:\\\/\\\/promoguy.nl\"],\"url\":\"https:\\\/\\\/promoguy.nl\\\/lt\\\/blog\\\/author\\\/promoguynl\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Skaitmenin\u0117s rinkodaros klient\u0173 kelioni\u0173 valdymas - Skaitmenin\u0117s rinkodaros agent\u016bra Promoguy","description":"Klient\u0173 kelioni\u0173 valdymas yra absoliuti b\u016btinyb\u0117 kuriant \u012fvairius pardavimo piltuv\u0117lio etapus. \u0160tai kaip tai padaryti.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/promoguy.nl\/lt\/blog\/2023\/02\/13\/customer-journey-management-for-digital-marketing\/","og_locale":"lt_LT","og_type":"article","og_title":"Customer Journey Management For Digital Marketing","og_description":"Customer journey management is an absolute necessity for building the various stages of your sales funnel. Here's how to do it.","og_url":"https:\/\/promoguy.nl\/lt\/blog\/2023\/02\/13\/customer-journey-management-for-digital-marketing\/","og_site_name":"Promoguy Digital Marketing Agency","article_published_time":"2023-02-13T08:33:15+00:00","article_modified_time":"2024-09-18T01:28:12+00:00","og_image":[{"width":2000,"height":475,"url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/02\/2023-09_PROMOGUY_Customer-Journey.png","type":"image\/png"}],"author":"promoguynl","twitter_card":"summary_large_image","twitter_misc":{"Written by":"promoguynl","Est. reading time":"9 minut\u0117s"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/promoguy.nl\/bg\/blog\/2023\/02\/13\/customer-journey-management-for-digital-marketing\/#article","isPartOf":{"@id":"https:\/\/promoguy.nl\/bg\/blog\/2023\/02\/13\/customer-journey-management-for-digital-marketing\/"},"author":{"name":"promoguynl","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/person\/f1e99bd6c6305ded79f1214882575dc7"},"headline":"Customer Journey Management For Digital Marketing","datePublished":"2023-02-13T08:33:15+00:00","dateModified":"2024-09-18T01:28:12+00:00","mainEntityOfPage":{"@id":"https:\/\/promoguy.nl\/bg\/blog\/2023\/02\/13\/customer-journey-management-for-digital-marketing\/"},"wordCount":1510,"publisher":{"@id":"https:\/\/promoguy.nl\/pt\/#organization"},"image":{"@id":"https:\/\/promoguy.nl\/bg\/blog\/2023\/02\/13\/customer-journey-management-for-digital-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/02\/2023-09_PROMOGUY_Customer-Journey.png","keywords":["Customer journey","customer journey management"],"articleSection":["Client Management","Online Marketing"],"inLanguage":"lt-LT"},{"@type":"WebPage","@id":"https:\/\/promoguy.nl\/bg\/blog\/2023\/02\/13\/customer-journey-management-for-digital-marketing\/","url":"https:\/\/promoguy.nl\/bg\/blog\/2023\/02\/13\/customer-journey-management-for-digital-marketing\/","name":"Skaitmenin\u0117s rinkodaros klient\u0173 kelioni\u0173 valdymas - Skaitmenin\u0117s rinkodaros agent\u016bra Promoguy","isPartOf":{"@id":"https:\/\/promoguy.nl\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/promoguy.nl\/bg\/blog\/2023\/02\/13\/customer-journey-management-for-digital-marketing\/#primaryimage"},"image":{"@id":"https:\/\/promoguy.nl\/bg\/blog\/2023\/02\/13\/customer-journey-management-for-digital-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/02\/2023-09_PROMOGUY_Customer-Journey.png","datePublished":"2023-02-13T08:33:15+00:00","dateModified":"2024-09-18T01:28:12+00:00","description":"Klient\u0173 kelioni\u0173 valdymas yra absoliuti b\u016btinyb\u0117 kuriant \u012fvairius pardavimo piltuv\u0117lio etapus. \u0160tai kaip tai padaryti.","breadcrumb":{"@id":"https:\/\/promoguy.nl\/bg\/blog\/2023\/02\/13\/customer-journey-management-for-digital-marketing\/#breadcrumb"},"inLanguage":"lt-LT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/promoguy.nl\/bg\/blog\/2023\/02\/13\/customer-journey-management-for-digital-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"lt-LT","@id":"https:\/\/promoguy.nl\/bg\/blog\/2023\/02\/13\/customer-journey-management-for-digital-marketing\/#primaryimage","url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/02\/2023-09_PROMOGUY_Customer-Journey.png","contentUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/02\/2023-09_PROMOGUY_Customer-Journey.png","width":2000,"height":475},{"@type":"BreadcrumbList","@id":"https:\/\/promoguy.nl\/bg\/blog\/2023\/02\/13\/customer-journey-management-for-digital-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/promoguy.nl\/"},{"@type":"ListItem","position":2,"name":"Customer Journey Management For Digital Marketing"}]},{"@type":"WebSite","@id":"https:\/\/promoguy.nl\/pt\/#website","url":"https:\/\/promoguy.nl\/pt\/","name":"Skaitmenin\u0117s rinkodaros agent\u016bra Promoguy","description":"Veiklos rinkodaros agent\u016bra","publisher":{"@id":"https:\/\/promoguy.nl\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/promoguy.nl\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"lt-LT"},{"@type":"Organization","@id":"https:\/\/promoguy.nl\/pt\/#organization","name":"Skaitmenin\u0117s rinkodaros agent\u016bra Promoguy","url":"https:\/\/promoguy.nl\/pt\/","logo":{"@type":"ImageObject","inLanguage":"lt-LT","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/06\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg","contentUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/06\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg","width":362,"height":82,"caption":"Promoguy Digital Marketing Agency"},"image":{"@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/person\/f1e99bd6c6305ded79f1214882575dc7","name":"promoguynl","sameAs":["https:\/\/promoguy.nl"],"url":"https:\/\/promoguy.nl\/lt\/blog\/author\/promoguynl\/"}]}},"_wl_alt_label":[],"wl:entity_url":"https:\/\/data.wordlift.io\/wl1503668\/post\/customer-journey-management-for-digital-marketing","_links":{"self":[{"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/posts\/9934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/comments?post=9934"}],"version-history":[{"count":3,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/posts\/9934\/revisions"}],"predecessor-version":[{"id":16411,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/posts\/9934\/revisions\/16411"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/media\/12770"}],"wp:attachment":[{"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/media?parent=9934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/categories?post=9934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/tags?post=9934"},{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/wl_entity_type?post=9934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}