{"id":9961,"date":"2023-02-06T08:53:32","date_gmt":"2023-02-06T08:53:32","guid":{"rendered":"https:\/\/promoguy.nl\/zero-party-marketing-data-collection-strategy\/"},"modified":"2026-04-19T03:21:57","modified_gmt":"2026-04-19T03:21:57","slug":"zero-party-marketing-data-collection-strategy","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2023\/02\/06\/zero-party-marketing-data-collection-strategy\/","title":{"rendered":"Nulin\u0117s \u0161alies rinkodara: Duomen\u0173 rinkimo strategija"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Nulin\u0117s partijos duomenys suk\u0117l\u0117 sumai\u0161t\u012f <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/marketing\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/marketing\" >rinkodara<\/a>, atsiradusi sprend\u017eiant rinkos problemas, susijusias su tradiciniais rinkodaros metodais. Nors daugelis \u012fmoni\u0173 taiko tokius ZPD metodus, daugelis ne\u017eino, kaip prisitaikyti prie \u0161io poky\u010dio. \u0160iame straipsnyje bus paai\u0161kinta, kaip \u012fgyvendinti duomen\u0173 rinkimo strategij\u0105, atsi\u017evelgiant \u012f vartotoj\u0173 sutikim\u0105.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Nulin\u0117s \u0161alies duomen\u0173 rinkimo pagrindai<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Jei ie\u0161kote i\u0161samios nulin\u0117s \u0161alies duomen\u0173 apibr\u0117\u017eties arba paai\u0161kinimo, kuo jie skiriasi nuo kit\u0173 duomen\u0173 rinkimo b\u016bd\u0173, <a href=\"https:\/\/promoguy.nl\/lt\/blog\/zero-party-data-marketing-an-introduction\/\" target=\"_blank\" rel=\"noreferrer noopener\">galite per\u017ei\u016br\u0117ti m\u016bs\u0173 \u012fvadin\u012f straipsn\u012f<\/a>. Papras\u010diau tariant, ZPD skiriasi nuo pirmosios, antrosios ir tre\u010diosios \u0161alies analog\u0173 tuo, kad pabr\u0117\u017eiamas vartotojo dalyvavimas ir sutikimas. Duomenys renkami bendradarbiaujant klientui, pavyzd\u017eiui, atliekant apklausas arba kuriant paskyr\u0105.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160tai patogi iliustracija:<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-9926\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/01\/Zero-data.png\" alt=\"Nulin\u0117s \u0161alies duomen\u0173 rinkodara\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Daugeliui \u012fmoni\u0173 kyla didelis klausimas: \"Kaip prad\u0117ti rinkti tokius duomenis ir u\u017etikrinti, kad gautum\u0117te reikiam\u0105 duomen\u0173 kiek\u012f ir kokyb\u0119?\".<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Nulini\u0173 duomen\u0173 rinkodaros privalumai<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Naudodamos tokius metodus kaip slapuk\u0173 nenaudojimas, \u012fmon\u0117s gali ne tik rinkti duomenis eti\u0161kai, bet ir gauti geresn\u0117s informacijos, turin\u010dios tiesiogini\u0173 \u012f\u017evalg\u0173. Kai kuriuos duomenis vartotojas gali pateikti tik savo noru, o pasikliaudamas antrini\u0173 ir tre\u010di\u0173j\u0173 \u0161ali\u0173 metodais visi\u0161kai negauna tokios informacijos. Taip gali b\u016bti d\u0117l to, kad vartotojai nenor\u0117s ja dalytis, arba net d\u0117l to, kad tai eti\u0161kai ar teisi\u0161kai abejotina.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tod\u0117l galite rinkti duomenis, kuriuos \"Google Analytics\" draud\u017eia rinkti, \u012fskaitant asmenin\u0119 informacij\u0105. Taigi nulin\u0117s \u0161alies duomen\u0173 rinkodara gali suteikti geresni\u0173 ir patikimesni\u0173 \u012f\u017evalg\u0173 (kai kuriais atvejais). Vis d\u0117lto, norint gauti optimali\u0173 \u012f\u017evalg\u0173, j\u0105 reik\u0117t\u0173 naudoti kartu su kitais metodais.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tai nerei\u0161kia, kad ZPD visada yra patobulinimas. Jis yra l\u0117tesnis ir gali b\u016bti veikiamas atrankos \u0161ali\u0161kumo. Nulini\u0173 \u0161ali\u0173 duomenys da\u017enai renka informacij\u0105 tik i\u0161 vartotoj\u0173, norin\u010di\u0173 skirti laiko jai pateikti (priklausomai nuo metodo), tod\u0117l j\u0173 duomen\u0173 rinkimo apimtis gali b\u016bti ribota. Ta\u010diau su tuo susij\u0119s privalumas yra tas, kad galite gauti informacij\u0105 i\u0161 paskirt\u0173 vartotoj\u0173 ir pa\u0161alinti triuk\u0161m\u0105.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Rinkos duomen\u0173 metodas ir metodai<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u010cia pateikiami da\u017eniausi duomen\u0173 rinkimo b\u016bdai.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Viktorinos<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">U\u017eduokite klausimus tiesiogiai. Gerai parengta apklausa gali pad\u0117ti surinkti svarbi\u0105 informacij\u0105 ir kartu b\u016bti \u012fdomi klientui.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Pokalbi\u0173 i\u0161\u0161okantys langai<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pagerinkite klient\u0173 patirt\u012f, atsakykite \u012f klausimus ir rinkite duomenis.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Apklausos po pirkimo<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Paklauskite klient\u0173, kaip jie vertina j\u016bs\u0173 produkt\u0105. Jie tur\u0117s verting\u0173 atsiliepim\u0173, nes jau naudojosi j\u016bs\u0173 paslaugomis ir gali tur\u0117ti klausim\u0173.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Asmenin\u0117s naudotojo paskyros<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Asmenin\u0117s paskyros gali b\u016bti ypa\u010d informatyvios slapuk\u0173 neturin\u010dioms svetain\u0117ms, nes informacijos rinkimas yra ribotas d\u0117l dizaino. Naudotoj\u0173 paskyros taip pat padeda klientams pateikti \u012f\u017evalg\u0173 apie pirkimo \u012fpro\u010dius ir pageidavimus, automati\u0161kai juos klasifikuojant.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Produkto \u012fvedimas \u012f rink\u0105<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Suteikite klientams vadov\u0105 ir pagalb\u0105 naudojant j\u016bs\u0173 produkt\u0105. Tai puiki proga daugiau su\u017einoti apie j\u0173 poreikius, kod\u0117l jie pasirinko b\u016btent jus ir k\u0105 galite patobulinti.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kitas priemoni\u0173 rinkinys, \u012f kur\u012f reikia atsi\u017evelgti, yra \u012frankiai, kuriuos naudosite rinkodarai ir analizei atlikti. \u0160tai keletas pavyzd\u017ei\u0173, kokius privalumus turi kiekvienas rinkimo b\u016bdas kartu su geriausiomis jo naudojimo priemon\u0117mis:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-9974\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/01\/Zero-Party-Data-Methods-3.png\" alt=\"Nulin\u0117s \u0161alies duomen\u0173 metodai\" \/><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Kiti nulin\u0117s \u0161alies duomen\u0173 rinkodaros metodai<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Duomen\u0173 rinkimo metodus galite pa\u012fvairinti \u0161iomis re\u010diau naudojamomis, ta\u010diau savaip unikaliomis duomen\u0173 rinkimo formomis:<\/p>\r\n<ul>\r\n<li>Naujienlai\u0161ki\u0173 registracija<\/li>\r\n\r\n\r\n\r\n<li>El. pa\u0161to prenumeratos u\u017eklausos<\/li>\r\n\r\n\r\n\r\n<li>SMS prenumerata<\/li>\r\n\r\n\r\n\r\n<li>Produkto per\u017ei\u016bros pra\u0161ymai<\/li>\r\n\r\n\r\n\r\n<li>Socialin\u0117s \u017einiasklaidos apklausos<\/li>\r\n\r\n\r\n\r\n<li>Konkursai<\/li>\r\n\r\n\r\n\r\n<li>\u0160vin\u0173 generavimo formos<\/li>\r\n\r\n\r\n\r\n<li>\u012esigykite pagalbos valdikli\u0173 ir program\u0117li\u0173 (pvz., kain\u0173 skai\u010diuokli\u0173 ar skai\u010diuotuv\u0173)<\/li>\r\n\r\n\r\n\r\n<li><a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/online\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/online\" >Internete<\/a> Testai<\/li>\r\n\r\n\r\n\r\n<li>Elektronin\u0117s knygos<\/li>\r\n\r\n\r\n\r\n<li>Pristatymai<\/li>\r\n\r\n\r\n\r\n<li>Pokalbiai internetu<\/li>\r\n<\/ul>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Nulin\u0117s \u0161alies duomen\u0173 strategija<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-9981\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/01\/computer-6107592_960_720.png\" alt=\"Nulin\u0117s \u0161alies duomen\u0173 rinkodara\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Naudodami \u012fvairius metodus ir b\u016bdus galite rasti tinkam\u0105 derin\u012f, kuris pad\u0117s nustatyti tinkam\u0105 duomen\u0173 rinkimo proces\u0105. Toliau pateikiami strategijos k\u016brimo etapai:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Nuspr\u0119skite, koki\u0173 duomen\u0173 norite<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Paklauskite sav\u0119s, koks yra j\u016bs\u0173 kampanijos tikslas ir ko jums i\u0161 jos reikia. Nustatykite tikslus su tinkamais KPI ir taip pat nepamir\u0161kite j\u0173 koreguoti pagal ZPD. Nat\u016bralu, kad tur\u0117site ma\u017eesn\u012f respondent\u0173 b\u016br\u012f nei kitais duomen\u0173 rinkimo metodais. Geriausia grie\u017etai susikoncentruoti \u012f jums reikaling\u0105 informacij\u0105.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Parengti duomen\u0173 perdavimo plan\u0105<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Dabar, kai \u017einote, ko ie\u0161kote, turite bendrauti su klientais ir u\u017etikrinti, kad j\u0173 duomenys bus naudojami tinkamomis prie\u017eastimis. Sukurkite pasitik\u0117jim\u0105 ir nuspr\u0119skite, kiek laiko duomenys bus saugomi, su kuo jais bus dalijamasi ir ar tai \u012fmanoma vidutiniam vartotojui. \u0160is planas taip pat gali pad\u0117ti jums ai\u0161kiai ir skaidriai bendrauti su klientu.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Nustatykite, kas yra j\u016bs\u0173 klientai<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Susiaurinkite rink\u0105 naudodami demografinius, geografinius, psichografinius ar kitokius duomenis. Dar labiau susiaurinkite, kad gautum\u0117te geresni\u0173 \u012f\u017evalg\u0173 ir ma\u017eesn\u0119 imt\u012f, kuri labiau atitinka ZPD, nei u\u017emetus plat\u0173 tinkl\u0105.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Nuspr\u0119skite, kaip norite rinkti duomenis<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pasirinkite kanalus, reikiamos komandos dyd\u012f, duomen\u0173 rinkimo ir analiz\u0117s \u012frankius ir numatom\u0105 kain\u0105. Jei galite, sukurkite skatinimo strukt\u016bras u\u017e informacijos pateikim\u0105 ar atsakymus \u012f viktorinas, jei tai leid\u017eia i\u0161laid\u0173 s\u0105mata.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>\u012evertinkite, ar ZPD duoda jums reikiam\u0173 rezultat\u0173<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Palyginkite savo duomenis su kitais b\u016bdais gautais duomenimis. Grie\u017eta tiesa yra ta, kad po eksperiment\u0173 visada yra tikimyb\u0117, kad nuspr\u0119site, jog \"nulin\u0117s \u0161alies\" duomenys nesuderinami su j\u016bs\u0173 \u012fmone. Ta\u010diau tai automati\u0161kai nerei\u0161kia, kad \u0161ie duomenys negali b\u016bti vertingi ar verti eksperimento.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Duomen\u0173 rinkimo patarimai<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Didesn\u0117ms bendrov\u0117ms, norin\u010dioms surinkti ZPD, da\u017enai jau reikia tur\u0117ti norin\u010di\u0105 ir pasitikin\u010di\u0105 auditorij\u0105. Jos turi speciali\u0105 vartotoj\u0173 grup\u0119 ir gali lengvai si\u016blyti paskatas, tod\u0117l turi prana\u0161um\u0105. Ta\u010diau ma\u017eesn\u0117ms \u012fmon\u0117ms ar rinkodaros agent\u016broms, renkan\u010dioms duomenis, \u0161is procesas yra \u0161iek tiek sud\u0117tingesnis.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Vienas i\u0161 patarim\u0173 - bendradarbiauti su universitetais, nes taip galite gauti noriai renkam\u0173 dalyvi\u0173, o jei jie atitiks j\u016bs\u0173 tikslin\u0119 demonstracij\u0105, galb\u016bt net sudarysite tinkam\u0105 duomen\u0173 fond\u0105. \u0160i strategija gali pad\u0117ti ma\u017eesn\u0117ms \u012fmon\u0117ms sutaupyti i\u0161laid\u0173, ta\u010diau ji gali b\u016bti tinkama ne vis\u0173 tip\u0173 ZPD projektams.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Si\u016blydami paskatas galite padidinti atsako rodiklius, tod\u0117l i\u0161bandykite nuolaidas savo produktui. Taip pat galite skatinti vartotojus susieti j\u016bs\u0173 duomen\u0173 rinkimo metod\u0105 su kitais arba pakviesti draug\u0105 u\u017esiregistruoti. Tokia strategija naudinga, jei turite ma\u017eai darbuotoj\u0173 arba reikia <a href=\"https:\/\/www.questionpro.com\/blog\/snowball-sampling\/\" target=\"_blank\" rel=\"noreferrer noopener\">\"sniego gni\u016b\u017et\u0117s\" pavyzd\u017eiai<\/a> didesniam pasiekiamumui.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Klientas s\u0105moningai ir aktyviai teikia duomenis, kai jau\u010dia, kad gali jumis pasitik\u0117ti. Tur\u0117kite gra\u017ei\u0105 svetain\u0119, pateikite jiems statistini\u0173 duomen\u0173 ar straipsni\u0173, \u012frodykite savo \u012fmon\u0117s autenti\u0161kum\u0105, bendraukite ai\u0161kiai ir skaidriai.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Nulini\u0173 duomen\u0173 rinkodaros kampanij\u0173 pavyzd\u017eiai<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-9983\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/01\/technology-6701404__340.jpg\" alt=\"Nulin\u0117s \u0161alies duomen\u0173 rinkodara\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u012emon\u0117ms puikiai sek\u0117si ir nenaudojant did\u017ei\u0173j\u0173 duomen\u0173 rinkodaros kampanijose. \u0160tai 3 geriausi pavyzd\u017eiai.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong><a href=\"https:\/\/geld.hr\/KNOWLEDGE\/\" target=\"_blank\" rel=\"noreferrer noopener\">Australijos gro\u017eio preki\u0173 ma\u017emeninink\u0117 \"Mecca<\/a> i\u0161vengiama pasikartojan\u010di\u0173 el. lai\u0161k\u0173 naudojant nulin\u0117s \u0161alies duomenis. <\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Bendrov\u0117 naudojo Motinos dienos dovan\u0173 paie\u0161kos viktorin\u0105, kad su\u017einot\u0173 savo naudotoj\u0173 baz\u0119. Viktorinos pabaigoje klausiama, kokio tipo pirk\u0117jas yra klientas, ir jis \u012fvertinamas nuo gro\u017eio naujoko iki gro\u017eio myl\u0117tojo. Tur\u0117dama \u0161i\u0105 informacij\u0105, \"Mecca\" rinkodaros komanda gal\u0117jo atitinkamai koreguoti el. lai\u0161k\u0173 siuntimo da\u017enum\u0105 ir suprasti, kaip kiekvienas klientas nori, kad su juo b\u016bt\u0173 elgiamasi.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>\"Yelp\" renka nulin\u0117s \u0161alies duomenis, kad pagerint\u0173 rekomendacijas. <\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Vienas i\u0161 did\u017eiausi\u0173 j\u0173 laim\u0117jim\u0173 - restoran\u0173 rekomendacijos, kurias teikia naudodami pageidavim\u0173 centro parinkt\u012f. \u0160i parinktis leid\u017eia naudotojams \u012fvesti mitybos, gyvenimo b\u016bdo ir prieinamumo pageidavimus, kad klientas gal\u0117t\u0173 gauti norim\u0105 patirt\u012f. Naudojant ZPD pagr\u012fst\u0105 algoritm\u0105 gauti rezultatai labai tiksliai atitiko klient\u0173 pageidavimus. Lyginant nulin\u0117s \u0161alies ir pirmosios \u0161alies duomenis, yra tam tikros informacijos, kurios bendrov\u0117 gal\u0117jo nesurinkti naudodama pastar\u0105j\u012f metod\u0105.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong><a href=\"https:\/\/www.bloomreach.com\/en\/case-studies\/myjewellery-gets-creative-with-zero-party-data-and-bloomreach-engagement\">Mano papuo\u0161alai<\/a> gauna tikslius klient\u0173 duomenis.<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Naudodama \"stiliaus profilio test\u0105\", \"My Jewellery\" pagerino klient\u0173 personalizavim\u0105 ir aptarnavim\u0105, kartu suma\u017eindama nereikaling\u0105 duomen\u0173 rinkimo rizik\u0105. Stiliaus profilio testas - tai savoti\u0161kas \u017eaidimas, kurio metu klientai gali nuspr\u0119sti, ar jiems patinka rodoma prek\u0117. Atlikdami A\/B skonio testus, jie sugalvojo paprast\u0105 b\u016bd\u0105, kaip \u012fvertinti savo naudotoj\u0173 baz\u0117s poreikius.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Jei ie\u0161kote nulin\u0117s duomen\u0173 bendrov\u0117s, kuri pad\u0117t\u0173 jums vykdyti kampanijas, \"Promoguy\" gali pad\u0117ti. Nor\u0117dami su\u017einoti daugiau, apsilankykite m\u016bs\u0173 paslaug\u0173 puslapyje.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Nulin\u0117s \u0161alies duomenys suk\u0117l\u0117 sumai\u0161t\u012f rinkodaros srityje, nes taip buvo i\u0161spr\u0119stas rinkos susir\u016bpinimas d\u0117l tradicini\u0173 rinkodaros metod\u0173. \u0160iame straipsnyje paai\u0161kinama, kaip \u012fgyvendinti duomen\u0173 rinkimo strategij\u0105, atsi\u017evelgiant \u012f vartotoj\u0173 sutikim\u0105.<\/p>","protected":false},"author":1,"featured_media":12772,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[11,13],"tags":[177,176],"wl_entity_type":[47,54],"class_list":["post-9961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-analytics","category-online-marketing-en","tag-data-collection","tag-zero-party-marketing","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Zero-Party Marketing: Data Collection Strategy - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Zero-Party Data Marketing strategies require a deft hand and a lot more effort but can ultimately be very fruitful for companies. 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