{"id":9991,"date":"2023-03-07T12:27:58","date_gmt":"2023-03-07T12:27:58","guid":{"rendered":"https:\/\/promoguy.nl\/social-media-services-case-le-wagon\/"},"modified":"2026-03-09T10:06:37","modified_gmt":"2026-03-09T10:06:37","slug":"social-media-services-case-le-wagon","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2023\/03\/07\/social-media-services-case-le-wagon\/","title":{"rendered":"Socialin\u0117s \u017einiasklaidos paslaug\u0173 atvejis: \"Le Wagon"},"content":{"rendered":"<p><\/p>\r\n<p class=\"wp-block-paragraph\">\u0160iais laikais socialin\u0117 \u017einiasklaida yra absoliuti b\u016btinyb\u0117 reklamuojant bet kok\u012f produkt\u0105. Tinkamai naudojama ji suteikia neprilygstam\u0105 pasiekiamum\u0105 ir leid\u017eia labai \u012ftraukti klientus. Ta\u010diau net ir s\u0117kmingai veikian\u010dios \u012fmon\u0117s da\u017enai ne\u017eino apie nedideles potencialo ki\u0161enes, galin\u010dias pad\u0117ti u\u017etikrinti veiksmingesnius rinkodaros procesus. \u0160is socialin\u0117s \u017einiasklaidos paslaug\u0173 atvejis iliustruoja, kaip pad\u0117jome \u017einomai \u012ftraukian\u010dio technologinio \u0161vietimo ir kodavimo mokymo stovyklai <a href=\"https:\/\/www.lewagon.com\/about-us\" target=\"_blank\" rel=\"noreferrer noopener\">\"Le Wagon<\/a> pasiekti nauj\u0105 skaitmenin\u0117s informacijos sklaidos lyg\u012f.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Apibendrinant galima pasakyti, kad klientui reik\u0117jo pagalbos kuriant socialin\u0119 \u017einiasklaid\u0105, i\u0161laikant savo prek\u0117s \u017eenklo bals\u0105 ir turinio stili\u0173. Mes prisi\u0117m\u0117me \u0161ias pareigas ir prisitaik\u0117me prie j\u0173 pateikt\u0173 klient\u0173 duomen\u0173. Sumai\u0161ius j\u0173 po\u017ei\u016br\u012f \u012f tikslin\u012f segmentavim\u0105 su m\u016bs\u0173 analitikos ir socialin\u0117s \u017einiasklaidos reklamos procesais, kampanijos pasiek\u0117 geresn\u0119 investicij\u0173 gr\u0105\u017e\u0105 ir padidino potenciali\u0173 klient\u0173 skai\u010di\u0173. Kaip aptarsime toliau, projektas buvo labai s\u0117kmingas.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">M\u016bs\u0173 darbas pad\u0117jo bendrovei padidinti savo internetin\u0119 apr\u0117pt\u012f ir sukurti daug nauj\u0173 potenciali\u0173 klient\u0173. Jei esate pedagogas, tikim\u0117s, kad \u0161is socialin\u0117s \u017einiasklaidos atvejo tyrimas pad\u0117s jums su\u017einoti, kaip reklamuoti savo internetin\u012f kurs\u0105.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h2 class=\"wp-block-heading\">Kliento ap\u017evalga<\/h2>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">M\u016bs\u0173 klientas - pasaulinis \u012ftraukian\u010di\u0173 technologij\u0173 mokym\u0173 lyderis, veikiantis daugiau nei 45 miestuose daugelyje \u0161ali\u0173, \u012fskaitant (bet neapsiribojant) Portugalij\u0105 ir Ispanij\u0105. \u012emon\u0117 rengia duomen\u0173 mokslo ir \u017einiatinklio k\u016brimo kodavimo stovyklas, kurios pritraukia \u012fvairias b\u016bsim\u0173 student\u0173 grupes, turin\u010dias skirtingo lygio \u017eini\u0173 apie kompiuterius ir kodavim\u0105.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Klientas jau buvo labai s\u0117kmingas daugumoje rink\u0173 ir jam reik\u0117jo tik papildyti savo rinkodaros operacijas. Kaip matyti i\u0161 \u012fmon\u0117s rinkodaros santrauk\u0173, j\u0173 veiklos s\u0117km\u0117s rodiklis yra did\u017eiulis - daugiau nei 95% baigusi\u0173 student\u0173 per kelis m\u0117nesius randa darb\u0105 norimoje srityje.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">\u012emon\u0117 siek\u0117 pagerinti savo rinkodaros paj\u0117gumus, pasitelkdama mus ir kurdama naujas tikslines strategijas, kad pritraukt\u0173 vietinius potencialius klientus Ispanijos ir Portugalijos rinkose. Jie pateik\u0117 mums trump\u0105 u\u017eduot\u012f, kurioje buvo visa reikalinga informacija ir prek\u0117s \u017eenklo gair\u0117s, tod\u0117l gal\u0117jome imtis darbo.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h2 class=\"wp-block-heading\">Pagrindin\u0117s kli\u016btys<\/h2>\r\n<p>\r\n\r\n<div class=\"wp-block-image\"><\/p>\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-10075\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/02\/le-wagon_body-image-700x305.png\" alt=\"\" \/><\/figure>\r\n<p><\/div>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Nors darbas su s\u0117kminga \u012fmone yra pageidautinas, jis susij\u0119s su nema\u017ea dalimi baga\u017eo. Pirma, jie visada turi nusistov\u0117jusi\u0105 darbo tvark\u0105, prie kurios jums reik\u0117s prisitaikyti, o j\u016bs\u0173 darbas bus kur kas labiau pri\u017ei\u016brimas. Per pradin\u012f bandom\u0105j\u012f laikotarp\u012f savo darbu tur\u0117jome padaryti \u012fsp\u016bd\u012f auk\u0161tesniems vadovams ir rinkodaros komandoms.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Be to, vienas i\u0161 darbo su didele \u012fmone tr\u016bkum\u0173 yra tas, kad jai taikomi auk\u0161ti s\u0117km\u0117s standartai. Kaip min\u0117ta anks\u010diau, \u012fmon\u0117 buvo gerai \u017einoma \u012ftraukian\u010dio ugdymo srityje. Tod\u0117l mums reik\u0117jo \u012frodyti, kad verta samdyti i\u0161orin\u0119 \u012fmon\u0119 rinkodaros paj\u0117gumams, pasitelkiant pirminius skai\u010dius. Tam reik\u0117jo grie\u017etos analitin\u0117s steb\u0117senos ir parodyti proces\u0173 patobulinimus.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Galiausiai, vykdant projekt\u0105 reik\u0117jo vykdyti kampanijas Ispanijoje, o v\u0117liau ir Portugalijoje, tod\u0117l reik\u0117jo i\u0161manyti sritis, kurios mums n\u0117ra \u012fprastos. Tod\u0117l komanda tur\u0117jo patikrinti gaunam\u0105 informacij\u0105 ir pasikliauti \"BootCamp\" vidaus rinkodaros darbuotoj\u0173 pritarimu. Vykdydama abu projektus m\u016bs\u0173 komanda tur\u0117jo greitai ir ry\u017etingai perprasti \u0161i\u0173 region\u0173 rinkas ir subrinkas.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Teikti socialin\u0117s \u017einiasklaidos paslaugas \u012fmonei, kurioje taikomas sezoninis \u012fdarbinimo procesas, taip pat yra i\u0161\u0161\u016bki\u0173. Reikia atsi\u017evelgti \u012f sezonin\u012f vartotoj\u0173 skai\u010diaus did\u0117jim\u0105, ma\u017e\u0117jim\u0105 ir elgsenos poky\u010dius. Tod\u0117l m\u016bs\u0173 komanda tur\u0117t\u0173 labiau \u012fsitraukti \u012f duomen\u0173 per\u017ei\u016br\u0105.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Kad mums b\u016bt\u0173 lengviau dirbti, bendrov\u0117 taip pat pateik\u0117 mums tam tikr\u0173 tikslin\u0117s grup\u0117s pogrupi\u0173, atsi\u017evelgiant \u012f susidom\u0117jim\u0105 ir kompetencij\u0105 mokymo programose nurodytais dalykais, metmenis. Be to, mums reik\u0117jo parengti kelis prane\u0161imus, kad b\u016bt\u0173 galima atlikti A\/B testavim\u0105 ir rasti geriausius.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h2 class=\"wp-block-heading\">Teikiamos socialin\u0117s \u017einiasklaidos paslaugos<\/h2>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">I\u0161 viso buvo suteiktos \u0161ios paslaugos:<\/p>\r\n<ul>\r\n<li><strong>AD k\u016brimas: <\/strong>Reklamos kampanij\u0173 k\u016brimas ir konfig\u016bravimas \"Facebook Business Manager\", \u012fskaitant skelbim\u0173 \u012fk\u0117lim\u0105.<\/li>\r\n<li><span id=\"urn:enhancement-57420448-0377-4965-87fc-e7fef917e756\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/organisation\" style=\"background-color: #ffffff;\"><strong>Skelbimo turinys<\/strong>: Organizacija<\/span> ir tinkamas reklamos kampanij\u0173 nustatymas naudojant dizain\u0105, CTA, vaizdo \u012fra\u0161us ir kit\u0105 reikiam\u0105 turt\u0105.<\/li>\r\n\r\n\r\n\r\n<li><strong>Reklamos plano k\u016brimas\/<\/strong><span id=\"urn:enhancement-7fed15b2-c81f-484a-a101-309909484479\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/strategy\"><strong>strategija<\/strong>: <\/span>Nustatydama kampanij\u0173 efektyvum\u0105, \"Promoguy\" komanda planuodavo ir kurdavo strategijas, jas kartodavo remdamasi duomenimis, kad b\u016bt\u0173 pasiekta geresni\u0173 rezultat\u0173.<\/li>\r\n<li><span id=\"urn:enhancement-2268d014-e8a8-472b-a5d7-aef2b9855813\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/optimisation\"><strong>Optimizavimas<\/strong>: <\/span>Optimizuokite reklamos kampanijas, kad jos geriau veikt\u0173. Analiz\u0117: Analizuokite kampanij\u0173 eig\u0105. Kasdien\u0117 svetain\u0117s na\u0161umo ir konversij\u0173, taip pat \"Facebook\" ir \"Instagram\" kampanij\u0173 analiz\u0117.<\/li>\r\n<li><strong>Duomen\u0173 interpretavimas<\/strong>: Ataskait\u0173 rengimas ir komunikacija, reklamos ir interneto svetaini\u0173 analiz\u0117s duomen\u0173 apibendrinimas ir interpretavimas, kurie bus pateikiami \"Le Wagon Portugal\" komandai, kad b\u016bt\u0173 galima priimti geresnius, duomenimis pagr\u012fstus sprendimus ir atrasti nauj\u0173 \u017eini\u0173.<\/li>\r\n\r\n\r\n<\/ul>\r\n<p><!-- \/wp:post-content -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Teikdami socialin\u0117s \u017einiasklaidos paslaugas teik\u0117me tekst\u0173 ra\u0161ymo, analiz\u0117s ir grafinio dizaino paslaugas. Padedami \u012fmon\u0117s rinkodaros darbuotoj\u0173, sintezavome j\u0173 esam\u0105 stili\u0173 su naujais reklaminiais prane\u0161imais. Naujoji reklamos kopija b\u016bt\u0173 naudojama prane\u0161im\u0173 tekste ir paveiksl\u0117liuose, kurie tapt\u0173 \"Instagram\" ir \"Facebook\" reklamomis.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Klientas mums pateik\u0117 klient\u0173 duomenis, kuriuos gal\u0117jome naudoti kurdami tikslinius skelbimus segmentams, \u012fskaitant tuos, kurie tik pradeda programuoti, u\u017esiima duomen\u0173 mokslu, programin\u0117s \u012frangos k\u016brimu ir pan. Kita segmentavimo forma buvo skirstymas \u012f vietinius tikslini\u0173 miest\u0173 gyventojus ir asmenis i\u0161 kit\u0173 region\u0173.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>\u012emon\u0117 tur\u0117jo savo prane\u0161im\u0173 stili\u0173, vis\u0173 pirma naudojo emotikonus, kad pabr\u0117\u017et\u0173 pagrindines savo socialin\u0117s \u017einiasklaidos prane\u0161im\u0173 ir reklam\u0173 mintis. \u0160is smagus ir neformalus stilius leido jiems pasidalyti savo privalumais ir reklamuoti savo kursus su unikaliu vizualiniu identitetu. Pagrindinis prane\u0161im\u0173 pagrindas buvo \u012fvair\u016bs s\u0117km\u0117s statistiniai duomenys, kuriuos naudojome i\u0161 \u012fmon\u0117s svetain\u0117s ir rinkodaros med\u017eiagos.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading --><\/p>\r\n<h2 class=\"wp-block-heading\">Socialin\u0117s \u017einiasklaidos paslaug\u0173 \u012fgyvendinimas ir strategija<\/h2>\r\n<p><!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>M\u016bs\u0173 komanda dirbo pagal j\u0173 pateiktas gaires ir reng\u0117 reklamos kopij\u0105. Procesas buvo paremtas skirtingais rinkos segmentais, \u012f kuriuos \u012fmon\u0117 da\u017enai orientuodavosi. Tai buvo 4 pagrindiniai segmentai:<\/p>\r\n<ul>\r\n<li><strong>Darbo ie\u0161kantys asmenys<\/strong><\/li>\r\n<li><strong>Upskillers<\/strong><\/li>\r\n<li><strong>Verslininkai<\/strong><\/li>\r\n<li><strong>Laisvai samdomi darbuotojai<\/strong><\/li>\r\n<\/ul>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Visiems jiems reik\u0117jo skirting\u0173 prane\u0161im\u0173, kuriais b\u016bt\u0173 siekiama u\u017emegzti ry\u0161\u012f su konkre\u010diu segmentu. Nusprend\u0117me, kad darbo ie\u0161kantiems \u017emon\u0117ms geriausi prane\u0161imai b\u016bt\u0173 akcentuoti tokius aspektus, kaip \"Le Wagon\" s\u0117km\u0117 \u012fdarbinant dalyvius. Taip pat verslininkams daugiausia d\u0117mesio skirsime stovyklos si\u016blomiems i\u0161tekliams ir kurso teikiamoms galimyb\u0117ms u\u017emegzti ry\u0161ius.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Be to, kaip jau min\u0117ta, prane\u0161imuose taip pat buvo atsi\u017evelgiama \u012f b\u016bsimo studento \u017eini\u0173 apie tikslin\u0119 tem\u0105 lyg\u012f. Kiekvienam dalykui ir demografinei grupei suk\u016br\u0117me skirtingus prane\u0161imus, pabr\u0117\u017edami skirtingus privalumus. Kadangi skelbimai turi b\u016bti palyginti trumpi, taikinys tur\u0117jo patraukti d\u0117mes\u012f ir sukelti paklaus\u0105 greitai i\u0161vardijant dominan\u010dius dalykus.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Standartin\u0117je reklamoje buvo pateikti kurso privalumai (orientuoti \u012f kliento profil\u012f), po to - statistiniai duomenys, o pabaigoje - raginimas imtis veiksm\u0173 (CTA). Pateikiame kampanijos, orientuotos \u012f santykinius interneto svetaini\u0173 k\u016brimo naujokus, pavyzd\u012f:<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"align\":\"center\",\"id\":10004,\"width\":578,\"height\":401,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --><\/p>\r\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-10004\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-30-at-13.32.11-700x486.png\" alt=\"Socialin\u0117s \u017einiasklaidos paslaug\u0173 pavyzdys\" width=\"578\" height=\"401\" \/><\/figure>\r\n<p><!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>\"Le Wagon\" pri\u017ei\u016br\u0117davo skelbimo kopij\u0105, o v\u0117liau j\u0105 koreguodavo ir parengdavo galutinius prane\u0161imus. V\u0117liau jie b\u016bdavo paver\u010diami papildomais vaizdais ir skelbim\u0173 \u012fra\u0161ais, kuriais b\u016bt\u0173 vykdomos socialin\u0117s \u017einiasklaidos kampanijos socialiniuose tinkluose \"Facebook\" ir \"Instagram\".<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading --><\/p>\r\n<h2 class=\"wp-block-heading\">Rezultatai ir poveikis<\/h2>\r\n<p><!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Netrukus po to, kai prad\u0117jote naudotis m\u016bs\u0173 paslaugomis, analiz\u0117 prad\u0117jo rodyti m\u016bs\u0173 bendradarbiavimo vaisius. Skelbimai su raktiniais \u017eod\u017eiais buvo pigesni, bet veik\u0117 geriau arba taip pat gerai, kaip ir ankstesnieji. Komanda taip pat optimizavo skelbimus eigoje, nes naujesni skelbimai rod\u0117 gerus rezultatus.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":10150,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --><\/p>\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-10150\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/02\/Le-Wagon-Data.png\" alt=\"Socialin\u0117s \u017einiasklaidos paslaugos Reklama\" \/><\/figure>\r\n<p><!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Nuolat analizavome ir tobulinome kampanijos proces\u0105. Kaip v\u0117liau pasteb\u0117jome, pirk\u0117j\u0173 elgsena keit\u0117si, ta\u010diau mums reik\u0117jo priemon\u0117s, kuri leist\u0173 nustatyti, ar \u0161i\u0173 poky\u010di\u0173 prie\u017eastis - m\u016bs\u0173 veikla, ar sezoniniai pirk\u0117j\u0173 elgsenos modeliai. I\u0161band\u0117me daugyb\u0119 \u017einu\u010di\u0173 ir laik\u0117m\u0117s geriausi\u0173.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"align\":\"center\",\"id\":9994,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --><\/p>\r\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9994\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-26-at-16.53.06-700x366.png\" alt=\"Socialin\u0117s \u017einiasklaidos paslaug\u0173 atvejis\" \/><\/figure>\r\n<p><!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Optimizuota \u017einut\u0117, paremta sezonu, buvo ma\u017eesn\u0117 u\u017e vieno potencialaus kliento kain\u0105. M\u016bs\u0173 pastangos pasiteisino ir rod\u0117, kad m\u016bs\u0173 prane\u0161im\u0173 poky\u010diams teikiama pirmenyb\u0117. Nors buvo sezonini\u0173 poky\u010di\u0173, kampanijos visada duodavo teigiam\u0173 rezultat\u0173, kuriuos gal\u0117jome pademonstruoti.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Kaip matyti i\u0161 paveiksl\u0117lio vir\u0161uje, m\u016bs\u0173 metodas suma\u017eino s\u0105naudas u\u017e vien\u0105 rezultat\u0105 ir kartu padidino pasiekiamum\u0105 ir parodym\u0173 skai\u010di\u0173. Kaip rodo \u0161is socialin\u0117s \u017einiasklaidos atvejo tyrimas, veiklos efektyvum\u0105 galima labai padidinti koreguojant raktinius \u017eod\u017eius, atliekant A\/B bandymus ir sutelkiant d\u0117mes\u012f \u012f vieno raktinio \u017eod\u017eio kain\u0105. Bet kuris socialin\u0117s \u017einiasklaidos propaguotojas gali taikyti \u0161ias koncepcijas savo tikslin\u0117s atrankos strategijai.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p><em>Jei \u0161is skaitmenin\u0117s rinkodaros atvejo tyrimas jums pasirod\u0117 \u012fdomus ir norite susipa\u017einti su pana\u0161iomis paslaugomis, apsilankykite m\u016bs\u0173 svetain\u0117je. Mes taip pat turime kit\u0173 <a href=\"https:\/\/promoguy.nl\/lt\/blog\/kategorija\/case-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">socialin\u0117s \u017einiasklaidos ir turinio rinkodaros atvej\u0173 tyrimai \u010dia<\/a>.<\/em><\/p>\r\n<p><!-- \/wp:paragraph --><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0160is socialin\u0117s \u017einiasklaidos paslaug\u0173 atvejis parodo, kaip pad\u0117jome \u017einomai \u012ftraukian\u010dio technologinio \u0161vietimo ir kodavimo stovyklai \"Le Wagon\" pasiekti nauj\u0105 skaitmenin\u0117s informacijos sklaidos lyg\u012f.<\/p>","protected":false},"author":1,"featured_media":12109,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[17],"tags":[],"wl_entity_type":[47,45],"class_list":["post-9991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","wl_entity_type-article","wl_entity_type-local-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - 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