{"id":15556,"date":"2023-12-04T13:44:47","date_gmt":"2023-12-04T13:44:47","guid":{"rendered":"https:\/\/promoguy.nl\/vocabulary\/age-groups\/"},"modified":"2023-12-04T13:44:47","modified_gmt":"2023-12-04T13:44:47","slug":"age-groups","status":"publish","type":"entity","link":"https:\/\/promoguy.nl\/lv\/blog\/vocabulary\/age-groups\/","title":{"rendered":"vecuma grupas"},"content":{"rendered":"<p>Demogr\u0101fiskais vai demogr\u0101fiskais profils ir termins, ko lieto m\u0101rketing\u0101 un apraid\u0113, lai aprakst\u012btu demogr\u0101fisko grupu vai tirgus segmentu. Parasti tas ietver vecuma grupas, soci\u0101lo klasi un dzimumu. Demogr\u0101fisko profilu var izmantot, lai noteiktu, kad un kur izvietot rekl\u0101mu, lai sasniegtu maksim\u0101lu rezult\u0101tu. Visos \u0161\u0101dos gad\u012bjumos ir svar\u012bgi, lai rekl\u0101mdev\u0113js par savu naudu ieg\u016btu p\u0113c iesp\u0113jas lab\u0101kus rezult\u0101tus, t\u0101p\u0113c tiek veikta r\u016bp\u012bga izp\u0113te, lai m\u0113r\u0137tirgus demogr\u0101fisko profilu saska\u0146otu ar rekl\u0101mas nes\u0113ja demogr\u0101fisko profilu.  Piem\u0113ram, zin\u0101tnisk\u0101s fantastikas telev\u012bzijas seri\u0101la Star Trek izdz\u012bvo\u0161ana vair\u0101k\u0101s telev\u012bzijas sezon\u0101s NBC telev\u012bzijas t\u012bkl\u0101 pag\u0101ju\u0161\u0101 gadsimta se\u0161desmitajos gados, neraugoties uz sliktajiem reitingiem, ir izskaidrojama ar t\u012bkla m\u0101rketinga noda\u013cas nesen ieviestaj\u0101m demogr\u0101fisk\u0101s auditorijas profil\u0113\u0161anas metod\u0113m, kas liecin\u0101ja, ka seri\u0101la galven\u0101 jaun\u0101 pils\u0113tnieku auditorija ir \u013coti v\u0113lama rekl\u0101mdev\u0113jiem.  CBS 1971. gad\u0101 r\u012bkoj\u0101s saska\u0146\u0101 ar sava m\u0101rketinga departamenta demogr\u0101fiskajiem secin\u0101jumiem par sava telev\u012bzijas t\u012bkla programm\u0101m un atc\u0113la vair\u0101kus seri\u0101lus, kas galvenok\u0101rt uzrun\u0101ja gados vec\u0101ku un lauku auditoriju, un \u0161o r\u012bc\u012bbu nod\u0113v\u0113ja par lauku t\u012br\u012b\u0161anu. Demogr\u0101fisk\u0101 profila noteik\u0161anas instruments ir demogr\u0101fisko nodal\u012bjumu izmanto\u0161ana. Demogr\u0101fiskie nodal\u012bjumi (verb: Demographic Partitioning) attiecas uz lietot\u0101ju grupu daudzajiem uzlabotajiem segmentiem. Segment\u0101cijas strukt\u016bru nosaka, analiz\u0113jot lielas datu kopas, kur\u0101s izdar\u012btie secin\u0101jumi ir specifiski attiec\u012bb\u0101 uz pamat\u0101 eso\u0161o(-\u0101m) iniciat\u012bvu kopu(-\u0101m). Datu ieguve \u0161aj\u0101 gad\u012bjum\u0101 notiek, pamatojoties uz katru akt\u012bvu, izmantojot un nosakot da\u017e\u0101dus KPI.  \u0100tra lietot\u0101ju demogr\u0101fisko datu apkopo\u0161ana visos digit\u0101lajos medijos (piem\u0113ram, soci\u0101lajos pla\u0161sazi\u0146as l\u012bdzek\u013cos) ir \u013c\u0101vusi turpin\u0101t uzlabot prognoz\u0113\u0161anas model\u0113\u0161anu, nodro\u0161inot biznesa izl\u016bkdatus augo\u0161iem tirgiem, piem\u0113ram, digit\u0101l\u0101s rekl\u0101mas un konversijas r\u0101d\u012bt\u0101jiem. P\u0113d\u0113jos gados \u0161\u0101di demogr\u0101fiskie m\u0101rketinga apsv\u0113rumi ne vienm\u0113r dikt\u0113 tik drastiskus programm\u0113\u0161anas l\u0113mumus, pieaugot daudzo kabe\u013ctelev\u012bzijas kan\u0101lu skaitam. Piem\u0113ram, kan\u0101l\u0101 The Hub tika atkl\u0101ts, ka to ori\u0123in\u0101lais anim\u0101cijas seri\u0101ls My Little Pony: Friendship is Magic (Mans mazais ponijs: draudz\u012bba ir burv\u012bba) piesaist\u012bja ne tikai labus reitingus m\u0113r\u0137auditorij\u0101, kas bija paredz\u0113ta jaun\u0101m meiten\u0113m, bet ar\u012b iev\u0113rojamu pusaud\u017eu un pieaugu\u0161o v\u012brie\u0161u un sievie\u0161u auditoriju. Lai gan \u0161\u012b starpdemogr\u0101fisk\u0101 pievilc\u012bba t\u012bkla vad\u012bbai bija piln\u012bgi negaid\u012bta, fran\u0161\u012bzes \u012bpa\u0161nieks Hasbro nol\u0113ma izmantot \u0161o iesp\u0113ju, \u0146emot v\u0113r\u0101 \u0161o fandomu seri\u0101la rakst\u012b\u0161an\u0101 un m\u0101rketing\u0101, un \u0161is l\u0113mums deva labv\u0113l\u012bgus rezult\u0101tus, seri\u0101lam piesaistot visaugst\u0101kos reitingus t\u012bkla v\u0113stur\u0113. Labs veids, k\u0101 noskaidrot, k\u0101dai demogr\u0101fiskajai grupai ir paredz\u0113ts k\u0101ds telev\u012bzijas raid\u012bjums, TV kan\u0101ls vai \u017eurn\u0101ls, ir izp\u0113t\u012bt to pavado\u0161\u0101s rekl\u0101mas. Piem\u0113ram, Amerikas Savienotaj\u0101s Valst\u012bs telev\u012bzijas raid\u012bjums The Price is Right visbie\u017e\u0101k tiek p\u0101rraid\u012bts no pulksten 11.00 l\u012bdz pusdienlaikam. Rekl\u0101mas \u0161aj\u0101 raid\u012bjum\u0101 (papildus produktu izvieto\u0161anai pa\u0161\u0101 raid\u012bjum\u0101) bie\u017ei vien ir par t\u0101d\u0101m liet\u0101m k\u0101 artr\u012bta prets\u0101pju l\u012bdzek\u013ci un auti\u0146biks\u012btes. Tas nor\u0101da, ka m\u0113r\u0137auditorija ir vec\u0101ka gadag\u0101juma cilv\u0113ki un vec\u0101ki ar maziem b\u0113rniem, kuri \u0161aj\u0101 diennakts laik\u0101 var\u0113tu b\u016bt m\u0101j\u0101s un skat\u012bties \u0161o raid\u012bjumu. Cits piem\u0113rs var\u0113tu b\u016bt MTV, jo tam ir daudz rekl\u0101mu ar digit\u0101lajiem audio atska\u0146ot\u0101jiem, kas nor\u0101da, ka kan\u0101ls ir paredz\u0113ts jaunie\u0161iem un pusaud\u017eiem un\/vai m\u016bzikas faniem.<\/p>","protected":false},"excerpt":{"rendered":"<p>A demographic or demographic profile is a term used in marketing and broadcasting, to describe a demographic grouping or a market segment. This typically involves age bands, social class, and gender A demographic profile can be used to determine when and where advertising should be placed so as to achieve maximum results. 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