{"id":15575,"date":"2023-12-04T13:53:09","date_gmt":"2023-12-04T13:53:09","guid":{"rendered":"https:\/\/promoguy.nl\/vocabulary\/targeting\/"},"modified":"2023-12-04T13:53:09","modified_gmt":"2023-12-04T13:53:09","slug":"targeting","status":"publish","type":"entity","link":"https:\/\/promoguy.nl\/lv\/blog\/vocabulary\/targeting\/","title":{"rendered":"m\u0113r\u0137auditorija"},"content":{"rendered":"

M\u0113r\u0137tiec\u012bga rekl\u0101ma ir rekl\u0101mas veids, kur\u0101 rekl\u0101mas tiek izvietotas t\u0101, lai sasniegtu pat\u0113r\u0113t\u0101jus, pamatojoties uz da\u017e\u0101d\u0101m paz\u012bm\u0113m, piem\u0113ram, demogr\u0101fiskiem, psihogr\u0101fiskiem, uzved\u012bbas main\u012bgajiem (piem\u0113ram, produktu pirk\u0161anas v\u0113sturi) un firmogr\u0101fiskiem ... vai cit\u0101m otr\u0101s k\u0101rtas darb\u012bb\u0101m, kas kalpo k\u0101 \u0161o paz\u012bmju aizst\u0101j\u0113js. Liel\u0101kaj\u0101 da\u013c\u0101 m\u0113r\u0137tiec\u012bgu jauno pla\u0161sazi\u0146as l\u012bdzek\u013cu rekl\u0101mu pa\u0161laik m\u0113r\u0137auditorijas noteik\u0161anai izmanto otr\u0101s k\u0101rtas aizst\u0101j\u0113jus, piem\u0113ram, pat\u0113r\u0113t\u0101ju tie\u0161saistes vai mobilo t\u012bmek\u013ca darb\u012bbu izseko\u0161anu, v\u0113sturisko t\u012bmek\u013ca viet\u0146u pat\u0113r\u0113t\u0101ju demogr\u0101fisko r\u0101d\u012bt\u0101ju sasaisti ar jaunu pat\u0113r\u0113t\u0101ju piek\u013cuvi t\u012bmek\u013ca lap\u0101m, mekl\u0113\u0161anas v\u0101rda izmanto\u0161anu k\u0101 pamatu netie\u0161ai interesei vai kontekstu\u0101lo rekl\u0101mu. Adres\u0113jam\u0101s rekl\u0101mas sist\u0113mas pied\u0101v\u0101 rekl\u0101mas tie\u0161i, pamatojoties uz demogr\u0101fiskiem, psihogr\u0101fiskiem vai uzved\u012bbas atrib\u016btiem, kas saist\u012bti ar pat\u0113r\u0113t\u0101ju(-iem), kur\u0161(-i) ir pak\u013cauts(-i) rekl\u0101mas iedarb\u012bbai. \u0160\u012bs sist\u0113mas vienm\u0113r ir digit\u0101las, un t\u0101m j\u0101b\u016bt adres\u0113jam\u0101m t\u0101d\u0101 noz\u012bm\u0113, ka galapunktam, kas izvieto rekl\u0101mu (televizora pier\u012bce, t\u012bmek\u013ca vietne vai digit\u0101l\u0101 izk\u0101rtne), j\u0101sp\u0113j att\u0113lot rekl\u0101mu neatkar\u012bgi no citiem galapunktiem, pamatojoties uz pat\u0113r\u0113t\u0101ja atrib\u016btiem, kas ir rakstur\u012bgi \u0161im galapunktam rekl\u0101mas izvieto\u0161anas br\u012bd\u012b. T\u0101p\u0113c adres\u0113jam\u0101s rekl\u0101mas sist\u0113m\u0101m rekl\u0101mu atlases un pasnieg\u0161anas pamat\u0101 j\u0101izmanto pat\u0113r\u0113t\u0101ju \u012bpa\u0161\u012bbas, kas saist\u012btas ar galapunktiem.<\/p>","protected":false},"excerpt":{"rendered":"

Targeted advertising is a type of advertising whereby advertisements are placed so as to reach consumers based on various traits such as demographics, psychographics, behavioral variables (such as product purchase history), and firmographics … or other second-order activities which serve as a proxy for these traits. Most targeted new media advertising currently uses second-order proxies […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[],"wl_entity_type":[39],"class_list":["post-15575","entity","type-entity","status-publish","hentry","wl_entity_type-thing"],"acf":[],"yoast_head":"\ntargeting - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"targeting\" \/>\n<meta property=\"og:description\" content=\"Targeted advertising is a type of advertising whereby advertisements are placed so as to reach consumers based on various traits such as demographics, psychographics, behavioral variables (such as product purchase history), and firmographics … or other second-order activities which serve as a proxy for these traits. 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