{"id":15595,"date":"2023-12-04T14:00:45","date_gmt":"2023-12-04T14:00:45","guid":{"rendered":"https:\/\/promoguy.nl\/vocabulary\/long-tail\/"},"modified":"2023-12-04T14:00:45","modified_gmt":"2023-12-04T14:00:45","slug":"long-tail","status":"publish","type":"entity","link":"https:\/\/promoguy.nl\/lv\/blog\/vocabulary\/long-tail\/","title":{"rendered":"Ilgspuru astes"},"content":{"rendered":"

Statistik\u0101 da\u017eu skait\u013cu sadal\u012bjumu gar\u0101 astes da\u013ca ir sadal\u012bjuma da\u013ca ar lielu skaitu gad\u012bjumu, kas atrodas t\u0101lu no sadal\u012bjuma \"galvas\" jeb centr\u0101l\u0101s da\u013cas. Sadal\u012bjums var ietvert popularit\u0101ti, nejau\u0161u notikumu gad\u012bjumu skaitu ar da\u017e\u0101d\u0101m varb\u016bt\u012bb\u0101m utt. Par varb\u016bt\u012bbu sadal\u012bjumu saka, ka tam ir gara astes da\u013ca, ja liel\u0101ka iedz\u012bvot\u0101ju da\u013ca atrodas t\u0101 astes da\u013c\u0101 nek\u0101 norm\u0101la sadal\u012bjuma gad\u012bjum\u0101. Garas astes sadal\u012bjums rodas, ja taj\u0101 ir daudz v\u0113rt\u012bbu, kas ir neparasti t\u0101lu no vid\u0113j\u0101 lieluma, kas palielina sadal\u012bjuma izkliedes lielumu. Gar\u0101s astes sadal\u012bjums ir \u012bpa\u0161s smago astju sadal\u012bjuma veids. P\u0113d\u0113j\u0101 laik\u0101 termins \"gar\u0101 aste\" ir k\u013cuvis popul\u0101rs, aprakstot mazumtirdzniec\u012bbas strat\u0113\u0123iju, kas paredz p\u0101rdot lielu skaitu unik\u0101lu pre\u010du ar sal\u012bdzino\u0161i mazu p\u0101rdoto daudzumu - parasti papildus maz\u0101k popul\u0101ru pre\u010du p\u0101rdo\u0161anai lielos daudzumos. Gar\u0101s astes j\u0113dzienu populariz\u0113ja Kriss Andersons (Chris Anderson) \u017eurn\u0101la Wired 2004. gada oktobra rakst\u0101, kur\u0101 vi\u0146\u0161 min\u0113ja Amazon.com, Apple un Yahoo! k\u0101 piem\u0113rus uz\u0146\u0113mumiem, kas izmanto \u0161o strat\u0113\u0123iju. Andersons \u0161o koncepciju s\u012bk\u0101k izkl\u0101st\u012bja sav\u0101 gr\u0101mat\u0101 The Long Tail: Why the Future of Business Is Selling Less of More. \u0160\u012bs strat\u0113\u0123ijas veiksm\u012bgi piem\u0113rojo\u0161o uz\u0146\u0113mumu izplat\u012b\u0161anas un kr\u0101jumu izmaksas \u013cauj tiem g\u016bt iev\u0113rojamu pe\u013c\u0146u, p\u0101rdodot nelielus daudzumus gr\u016bti atrodamu pre\u010du daudziem klientiem, nevis tikai lielu daudzumu samazin\u0101ta skaita popul\u0101ru pre\u010du. \u0160o lielo skaitu \"nesa\u0146emto pre\u010du\" kop\u0113jo p\u0101rdo\u0161anas apjomu sauc par \"garo astes da\u013cu\". Ja ir pietiekama izv\u0113le, liela pirc\u0113ju popul\u0101cija un nenoz\u012bm\u012bgas kr\u0101jumu un izplat\u012b\u0161anas izmaksas, iedz\u012bvot\u0101ju izv\u0113les un pirk\u0161anas mode\u013ca rezult\u0101t\u0101 piepras\u012bjums p\u0113c produktiem sadal\u0101s p\u0113c jaudas likumsakar\u012bbas jeb Pareto sadal\u012bjuma. Ir svar\u012bgi saprast, k\u0101p\u0113c da\u017ei sadal\u012bjumi ir norm\u0101lie sadal\u012bjumi sal\u012bdzin\u0101jum\u0101 ar gar\u0101s astes (jaudas) sadal\u012bjumiem. Kriss Andersons apgalvo, ka, lai gan t\u0101di lielumi k\u0101 cilv\u0113ka augums vai IQ atbilst norm\u0101lajam sadal\u012bjumam, bezskalu t\u012bklos ar preferenci\u0101lu piesaisti veidojas jaudas likumsakar\u012bbu sadal\u012bjumi, t. i., t\u0101p\u0113c, ka da\u017ei mezgli ir vair\u0101k saist\u012bti nek\u0101 citi (piem\u0113ram, Malcolm Gladwell \"mavens\" gr\u0101mat\u0101 The Tipping Point). Gar\u0101s astes koncepcija ir atradusi pielietojumu, p\u0113t\u012bjumus un eksperimentus. Tas ir termins, ko izmanto tie\u0161saistes uz\u0146\u0113m\u0113jdarb\u012bb\u0101, pla\u0161sazi\u0146as l\u012bdzek\u013cos, mikrofinans\u0113\u0161an\u0101 (piem\u0113ram, Grameen Bank), lietot\u0101ju virz\u012btaj\u0101s inov\u0101cij\u0101s (Eric von Hippel) un soci\u0101lo t\u012bklu meh\u0101nismos (piem\u0113ram, crowdsourcing, crowdcasting, peer-to-peer), ekonomikas mode\u013cos un m\u0101rketing\u0101 (vir\u0101lais m\u0101rketings). Bie\u017euma sadal\u012bjumu ar garu astes da\u013cu statisti\u0137i p\u0113ta vismaz kop\u0161 1946. gada. \u0160o terminu jau daudzus gadus lieto ar\u012b finan\u0161u un apdro\u0161in\u0101\u0161anas nozar\u0113. Benu\u0101 Mandelbro (Beno\u00eet Mandelbrot) darbs pag\u0101ju\u0161\u0101 gadsimta 50. gados un v\u0113l\u0101k lika vi\u0146u d\u0113v\u0113t par \"gar\u0101s astes t\u0113vu\".<\/p>","protected":false},"excerpt":{"rendered":"

In statistics, a long tail of some distributions of numbers is the portion of the distribution having a large number of occurrences far from the “head” or central part of the distribution. The distribution could involve popularities, random numbers of occurrences of events with various probabilities, etc. A probability distribution is said to have a […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[],"wl_entity_type":[39],"class_list":["post-15595","entity","type-entity","status-publish","hentry","wl_entity_type-thing"],"acf":[],"yoast_head":"\nLong-tail - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Long-tail\" \/>\n<meta property=\"og:description\" content=\"In statistics, a long tail of some distributions of numbers is the portion of the distribution having a large number of occurrences far from the “head” or central part of the distribution. 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