{"id":15688,"date":"2023-12-06T16:09:27","date_gmt":"2023-12-06T16:09:27","guid":{"rendered":"https:\/\/promoguy.nl\/vocabulary\/target-audience\/"},"modified":"2023-12-06T16:09:27","modified_gmt":"2023-12-06T16:09:27","slug":"target-audience","status":"publish","type":"entity","link":"https:\/\/promoguy.nl\/lv\/blog\/vocabulary\/target-audience\/","title":{"rendered":"m\u0113r\u0137auditorija"},"content":{"rendered":"

M\u0113r\u0137auditorija ir publik\u0101cijas, rekl\u0101mas vai cita pazi\u0146ojuma m\u0113r\u0137auditorija vai las\u012bt\u0101ji. M\u0101rketing\u0101 un rekl\u0101m\u0101 t\u0101 ir konkr\u0113ta cilv\u0113ku grupa m\u0113r\u0137a tirg\u016b, uz kuru ir v\u0113rsts produkts vai produkta m\u0101rketinga v\u0113st\u012bjums (Kotler 2000). Piem\u0113ram, ja uz\u0146\u0113mums p\u0101rdod jaunas di\u0113tas programmas v\u012brie\u0161iem ar sirds slim\u012bb\u0101m (m\u0113r\u0137a tirgus), komunik\u0101cija var b\u016bt v\u0113rsta ne tikai uz \u0161iem v\u012brie\u0161iem, bet, iesp\u0113jams, ar\u012b uz vi\u0146u dz\u012bvesbiedr\u0113m (m\u0113r\u0137auditorija). M\u0113r\u0137tiec\u012bgs m\u0101rketings un m\u0113r\u0137tiec\u012bga rekl\u0101ma tiecas uz \u0161auru, nevis uz raid\u012b\u0161anu. M\u0113r\u0137auditoriju var veidot noteiktas vecuma grupas, dzimuma, \u0123imenes st\u0101vok\u013ca u. c. cilv\u0113ki, piem\u0113ram, pusaud\u017ei, sievietes, vientu\u013ci cilv\u0113ki utt. Bie\u017ei sastopama ar\u012b faktoru kombin\u0101cija, piem\u0113ram, v\u012brie\u0161i vecum\u0101 no 20 l\u012bdz 30 gadiem ir izplat\u012bta m\u0113r\u0137auditorija. Var b\u016bt ieinteres\u0113tas ar\u012b citas grupas, lai gan t\u0101s nav galven\u0101 m\u0113r\u0137auditorija. Atbilsto\u0161a(-u) m\u0113r\u0137a tirgus(-u) atkl\u0101\u0161ana un m\u0113r\u0137auditorijas noteik\u0161ana ir viena no svar\u012bg\u0101kaj\u0101m darb\u012bb\u0101m m\u0101rketinga vad\u012bb\u0101 (Niewenhuizen et al. 2000). Iesp\u0113jams, liel\u0101k\u0101 k\u013c\u016bda, ko iesp\u0113jams pie\u013caut, nosakot m\u0113r\u0137auditoriju, ir m\u0113\u0123in\u0101t sasniegt visus un galu gal\u0101 neuzrun\u0101t nevienu.<\/p>","protected":false},"excerpt":{"rendered":"

A target audience is the intended audience or readership of a publication, advertisement, or other message. In marketing and advertising, it is a specific group of people within the target market at which a product or the marketing message of a product is aimed (Kotler 2000). For example, if a company sells new diet programs […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[],"wl_entity_type":[39],"class_list":["post-15688","entity","type-entity","status-publish","hentry","wl_entity_type-thing"],"acf":[],"yoast_head":"\ntarget audience - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"target audience\" \/>\n<meta property=\"og:description\" content=\"A target audience is the intended audience or readership of a publication, advertisement, or other message. 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