{"id":15909,"date":"2023-12-22T12:19:47","date_gmt":"2023-12-22T12:19:47","guid":{"rendered":"https:\/\/promoguy.nl\/?post_type=entity&p=15909"},"modified":"2023-12-22T12:19:47","modified_gmt":"2023-12-22T12:19:47","slug":"customer","status":"publish","type":"entity","link":"https:\/\/promoguy.nl\/lv\/blog\/vocabulary\/customer\/","title":{"rendered":"klients"},"content":{"rendered":"<p>Klients (da\u017ek\u0101rt saukts ar\u012b par klientu, pirc\u0113ju vai pas\u016bt\u012bt\u0101ju) ir preces, pakalpojuma, produkta vai idejas sa\u0146\u0113m\u0113js, kas sa\u0146em no p\u0101rdev\u0113ja, p\u0101rdev\u0113ja vai pieg\u0101d\u0101t\u0101ja par naudas vai citu v\u0113rt\u012bgu atl\u012bdz\u012bbu.  Klientus parasti iedala divos veidos: starpklients vai tirdzniec\u012bbas klients (neofici\u0101l\u0101k: \"tirdzniec\u012bba\"), kas ir tirgot\u0101js, kur\u0161 p\u0113rk preces t\u0101l\u0101kp\u0101rdo\u0161anai. Gal\u012bgais klients, kas savuk\u0101rt t\u0101l\u0101k nep\u0101rdod nopirkt\u0101s lietas, bet vai nu nodod t\u0101s pat\u0113r\u0113t\u0101jam, vai ar\u012b pats ir pat\u0113r\u0113t\u0101js. Klients var b\u016bt vai neb\u016bt ar\u012b pat\u0113r\u0113t\u0101js, ta\u010du abi j\u0113dzieni ir at\u0161\u0137ir\u012bgi, lai gan tos parasti jauc.  Klients p\u0113rk preces, pat\u0113r\u0113t\u0101js t\u0101s lieto.  Gal\u012bgais klients ar\u012b var b\u016bt pat\u0113r\u0113t\u0101js, bet tikpat labi vi\u0146\u0161 var b\u016bt ieg\u0101d\u0101jies preces, lai k\u0101ds cits t\u0101s pat\u0113r\u0113tu.  Starpklients visp\u0101r nav pat\u0113r\u0113t\u0101js.  Situ\u0101cija ir nedaudz sare\u017e\u0123\u012bt\u0101ka, jo t\u0101 saukto r\u016bpniecisko pre\u010du un pakalpojumu galalietot\u0101ji (kas ir t\u0101das strukt\u016bras k\u0101 valsts iest\u0101des, ra\u017eot\u0101ji, izgl\u012bt\u012bbas un medic\u012bnas iest\u0101des) vai nu pa\u0161i pat\u0113r\u0113 ieg\u0101d\u0101t\u0101s preces un pakalpojumus, vai iek\u013cauj tos citos gatavos produktos, un t\u0101d\u0113j\u0101di tehniski ar\u012b ir pat\u0113r\u0113t\u0101ji.  Tom\u0113r tos t\u0101 sauc reti, bet dr\u012bz\u0101k par r\u016bpnieciskajiem klientiem vai uz\u0146\u0113mumu savstarp\u0113jiem klientiem.  L\u012bdz\u012bgi ar\u012b klientus, kas p\u0113rk pakalpojumus, nevis preces, reti sauc par pat\u0113r\u0113t\u0101jiem. Se\u0161u Sigma doktr\u012bn\u0101 (akt\u012bvie) klienti tiek pretstat\u012bti div\u0101m cit\u0101m cilv\u0113ku kategorij\u0101m: ne-klienti un ne-klienti.  Kam\u0113r klienti ir akt\u012bvi sadarboju\u0161ies ar uz\u0146\u0113mumu noteikt\u0101 p\u0113d\u0113j\u0101 laika period\u0101, kas atkar\u012bgs no p\u0101rdot\u0101 produkta, ne-klienti ir vai nu biju\u0161ie klienti, kuri vairs nav klienti, vai potenci\u0101lie klienti, kuri izv\u0113las sadarboties ar konkurentiem, bet ne-klienti ir cilv\u0113ki, kuri akt\u012bvi darbojas pavisam cit\u0101 tirgus segment\u0101.  D\u017eefs Tennants (Geoff Tennant), Six Sigma konsultants no Apvienot\u0101s Karalistes, izmanto \u0161\u0101du analo\u0123iju, lai izskaidrotu \u0161o at\u0161\u0137ir\u012bbu:  Lielveikala klients ir persona, kas p\u0113rk pienu \u0161aj\u0101 lielveikal\u0101; ne-klients p\u0113rk pienu no konkur\u0113jo\u0161a lielveikala, savuk\u0101rt ne-klients visp\u0101r nep\u0113rk pienu no lielveikala, bet gan \"sa\u0146em pienu, kas tiek pieg\u0101d\u0101ts l\u012bdz durv\u012bm tradicion\u0101laj\u0101 britu veid\u0101\". Tennants iedala klientus ar\u012b cit\u0101 veid\u0101, kas tiek izmantots \u0101rpus m\u0101rketinga jomas.  Kam\u0113r starpproduktu un gal\u012bgo kategoriz\u0101ciju izmanto m\u0101rketinga speci\u0101listi, tirgus regul\u0113t\u0101ji un ekonomisti, klientu apkalpo\u0161anas jom\u0101 klienti bie\u017e\u0101k tiek iedal\u012bti div\u0101s kategorij\u0101s: Organiz\u0101cijas \u0101r\u0113jais klients ir klients, kas nav tie\u0161i saist\u012bts ar \u0161o organiz\u0101ciju. Iek\u0161\u0113jais klients ir klients, kas ir tie\u0161i saist\u012bts ar organiz\u0101ciju un parasti (bet ne oblig\u0101ti) ir \u0161\u012bs organiz\u0101cijas iek\u0161\u0113jais klients.  Iek\u0161\u0113jie klienti parasti ir ieinteres\u0113t\u0101s personas, darbinieki vai akcion\u0101ri, bet defin\u012bcija ietver ar\u012b kreditorus un \u0101r\u0113jos regulatorus. Iek\u0161\u0113j\u0101 klienta j\u0113dzienu - pirms t\u0101 ievie\u0161anas \u0101r\u0113jie klienti bija vienk\u0101r\u0161i klienti - populariz\u0113ja kvalit\u0101tes vad\u012bbas rakstnieks D\u017eozefs M. D\u017eurans (Joseph M. Juran), kur\u0161 to ieviesa sav\u0101 \"Rokasgr\u0101matas\" ceturtaj\u0101 izdevum\u0101 .  Kop\u0161 t\u0101 laika \u0161is j\u0113dziens ir guvis pla\u0161u piekri\u0161anu literat\u016br\u0101 par visaptvero\u0161u kvalit\u0101tes vad\u012bbu un pakalpojumu m\u0101rketingu; un iek\u0161\u0113jo klientu apmierin\u0101t\u012bbu m\u016bsdien\u0101s daudzas organiz\u0101cijas atz\u012bst par \u0101r\u0113jo klientu apmierin\u0101t\u012bbas priek\u0161noteikumu un priek\u0161noteikumu, piem\u0113ram, autori apgalvo, ka pakalpojumu organiz\u0101cijas, kas izstr\u0101d\u0101 produktus iek\u0161\u0113jo klientu apmierin\u0101t\u012bbai, sp\u0113j lab\u0101k apmierin\u0101t \u0101r\u0113jo klientu vajadz\u012bbas. P\u0113t\u012bjumi par iek\u0161\u0113jo klientu vad\u012bbas teoriju un praksi turpin\u0101s ar\u012b m\u016bsdien\u0101s da\u017e\u0101d\u0101s pakalpojumu nozares nozar\u0113s.<\/p>","protected":false},"excerpt":{"rendered":"<p>A customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product, or idea, obtained from a seller, vendor, or supplier for a monetary or other valuable consideration. Customers are generally categorized into two types: An intermediate customer or trade customer (more informally: &#8220;the trade&#8221;) who is a dealer [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[],"wl_entity_type":[39],"class_list":["post-15909","entity","type-entity","status-publish","hentry","wl_entity_type-thing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>customer - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"customer\" \/>\n<meta property=\"og:description\" content=\"A customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product, or idea, obtained from a seller, vendor, or supplier for a monetary or other valuable consideration. Customers are generally categorized into two types: An intermediate customer or trade customer (more informally: &#8220;the trade&#8221;) who is a dealer [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promoguy.nl\/lv\/blog\/vocabulary\/customer\/\" \/>\n<meta property=\"og:site_name\" content=\"Promoguy Digital Marketing Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 min\u016btes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/vocabulary\\\/customer\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/vocabulary\\\/customer\\\/\",\"name\":\"customer - Promoguy Digital Marketing Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#website\"},\"datePublished\":\"-0001-11-30T00:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/vocabulary\\\/customer\\\/#breadcrumb\"},\"inLanguage\":\"lv-LV\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/promoguy.nl\\\/blog\\\/vocabulary\\\/customer\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/vocabulary\\\/customer\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"customer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\",\"name\":\"Promoguy Digital Marketing Agency\",\"description\":\"Performance Marketing Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"lv-LV\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\",\"name\":\"Promoguy Digital Marketing Agency\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"lv-LV\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg\",\"contentUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg\",\"width\":362,\"height\":82,\"caption\":\"Promoguy Digital Marketing Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"klients - Promoguy Digit\u0101l\u0101 m\u0101rketinga a\u0123ent\u016bra","robots":{"index":"noindex","follow":"follow"},"og_locale":"lv_LV","og_type":"article","og_title":"customer","og_description":"A customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product, or idea, obtained from a seller, vendor, or supplier for a monetary or other valuable consideration. Customers are generally categorized into two types: An intermediate customer or trade customer (more informally: &#8220;the trade&#8221;) who is a dealer [&hellip;]","og_url":"https:\/\/promoguy.nl\/lv\/blog\/vocabulary\/customer\/","og_site_name":"Promoguy Digital Marketing Agency","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 min\u016btes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/promoguy.nl\/blog\/vocabulary\/customer\/","url":"https:\/\/promoguy.nl\/blog\/vocabulary\/customer\/","name":"klients - Promoguy Digit\u0101l\u0101 m\u0101rketinga a\u0123ent\u016bra","isPartOf":{"@id":"https:\/\/promoguy.nl\/pt\/#website"},"datePublished":"-0001-11-30T00:00:00+00:00","breadcrumb":{"@id":"https:\/\/promoguy.nl\/blog\/vocabulary\/customer\/#breadcrumb"},"inLanguage":"lv-LV","potentialAction":[{"@type":"ReadAction","target":["https:\/\/promoguy.nl\/blog\/vocabulary\/customer\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/promoguy.nl\/blog\/vocabulary\/customer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/promoguy.nl\/pt\/"},{"@type":"ListItem","position":2,"name":"customer"}]},{"@type":"WebSite","@id":"https:\/\/promoguy.nl\/pt\/#website","url":"https:\/\/promoguy.nl\/pt\/","name":"Promoguy Digit\u0101l\u0101 m\u0101rketinga a\u0123ent\u016bra","description":"Veiktsp\u0113jas m\u0101rketinga a\u0123ent\u016bra","publisher":{"@id":"https:\/\/promoguy.nl\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/promoguy.nl\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"lv-LV"},{"@type":"Organization","@id":"https:\/\/promoguy.nl\/pt\/#organization","name":"Promoguy Digit\u0101l\u0101 m\u0101rketinga a\u0123ent\u016bra","url":"https:\/\/promoguy.nl\/pt\/","logo":{"@type":"ImageObject","inLanguage":"lv-LV","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/06\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg","contentUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/06\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg","width":362,"height":82,"caption":"Promoguy Digital Marketing Agency"},"image":{"@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/logo\/image\/"}}]}},"_wl_alt_label":[],"wl:entity_url":"https:\/\/data.wordlift.io\/wl1503668\/entity\/customer","_links":{"self":[{"href":"https:\/\/promoguy.nl\/lv\/wp-json\/wp\/v2\/entities\/15909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/promoguy.nl\/lv\/wp-json\/wp\/v2\/entities"}],"about":[{"href":"https:\/\/promoguy.nl\/lv\/wp-json\/wp\/v2\/types\/entity"}],"author":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/lv\/wp-json\/wp\/v2\/comments?post=15909"}],"version-history":[{"count":0,"href":"https:\/\/promoguy.nl\/lv\/wp-json\/wp\/v2\/entities\/15909\/revisions"}],"wp:attachment":[{"href":"https:\/\/promoguy.nl\/lv\/wp-json\/wp\/v2\/media?parent=15909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promoguy.nl\/lv\/wp-json\/wp\/v2\/categories?post=15909"},{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/promoguy.nl\/lv\/wp-json\/wp\/v2\/wl_entity_type?post=15909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}