{"id":10157,"date":"2023-02-27T08:04:29","date_gmt":"2023-02-27T08:04:29","guid":{"rendered":"https:\/\/promoguy.nl\/capi-integration-how-it-optimizes-tracking\/"},"modified":"2024-09-18T01:26:44","modified_gmt":"2024-09-18T01:26:44","slug":"capi-integration-how-it-optimizes-tracking","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lv\/blog\/2023\/02\/27\/capi-integration-how-it-optimizes-tracking\/","title":{"rendered":"CAPI integr\u0101cija un k\u0101 t\u0101 optimiz\u0113 izseko\u0161anu"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Piev\u0113r\u0161ot arvien liel\u0101ku uzman\u012bbu jauniem, p\u0101rredzam\u0101kiem <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lv\/blog\/vocabulary\/marketing\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/marketing\" >m\u0101rketings<\/a> metodes, piem\u0113ram, izseko\u0161ana bez s\u012bkfailiem, priek\u0161pl\u0101n\u0101 izvirz\u0101s virkne jaunu izseko\u0161anas meto\u017eu. Viena no t\u0101m ir CAPI integr\u0101cija (jeb konversiju API). Tirgot\u0101ji izmanto CAPI gan izseko\u0161anai bez s\u012bkfailiem, gan uz sign\u0101liem balst\u012btam m\u0101rketingam un izaugsmes m\u0101rketingam. \u0160aj\u0101 rakst\u0101 tiks apl\u016bkots, kas tas ir, k\u0101p\u0113c tas ir svar\u012bgi un k\u0101du labumu tas var sniegt jums.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Apskat\u012bsim ar\u012b to, k\u0101 ieviest konversijas API lietojumprogrammas TikTok, Snapchat un Facebook.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Kas ir CAPI?<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-10171\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/02\/computer-6107592_960_720-700x431.png\" alt=\"CAPI Facebook dati\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">M\u0101rketings piedz\u012bvo b\u016btiskas p\u0101rmai\u0146as. <a href=\"https:\/\/promoguy.nl\/lv\/blog\/gdpr-compliance-the-effects-on-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">K\u0101 m\u0113s jau iepriek\u0161 min\u0113j\u0101m<\/a>, digit\u0101lais priv\u0101tums ir k\u013cuvis par pat\u0113r\u0113t\u0101ju un iest\u0101\u017eu galveno probl\u0113mu vis\u0101 pasaul\u0113. Vienlaikus organiz\u0101cijas un platformas ir rea\u0123\u0113ju\u0161as uz \u0161o tendenci, izstr\u0101d\u0101jot jaunus API, lai izsekotu konversijas.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160\u012bs API sist\u0113mas at\u0161\u0137iras no pikse\u013cu sist\u0113m\u0101m ar to, ka taj\u0101s tiek izmantoti servera puses dati, kas sniedz daudz priek\u0161roc\u012bbu. \u0160ie dati \u013cauj apiet parast\u0101s izseko\u0161anas probl\u0113mas, piem\u0113ram, s\u012bkfailus un nepamatotu pat\u0113r\u0113t\u0101ju datu v\u0101k\u0161anu, pied\u0101v\u0101jot skait\u013cus tie\u0161i no avota. Viena no slaven\u0101kaj\u0101m ir konversijas API, ko izmanto Facebook, bet Snapchat un <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lv\/blog\/vocabulary\/google\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/google\" >Google<\/a> ir savi ekvivalenti.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Neizmantojot klientu inform\u0101ciju un s\u012bkfailus, Conversion API izmanto inform\u0101ciju no vietnes serveriem. T\u0101p\u0113c tas ir funkcion\u0101ls un \u0113tisks veids, k\u0101 izsekot konversiju r\u0101d\u012bt\u0101jus uz <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lv\/blog\/vocabulary\/social-media\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/social-media-2\" >soci\u0101lie mediji<\/a> kas var sniegt pat lab\u0101kus datus.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Vienk\u0101r\u0161\u0101k sakot, t\u0101 viet\u0101, lai v\u0101ktu nepiepras\u012btus lietot\u0101ja datus, t\u0101 \u0146em metriku no platformas vai vietnes serveriem. L\u012bdz ar to tas var b\u016bt jauns veids, k\u0101 apkopot metriku par datpl\u016bsmu, notikumiem, Facebook rekl\u0101m\u0101m un daudz ko citu.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Konversijas API pret pikseli<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Lai gan CAPI un Facebook Pixel bie\u017ei vien tiek pretstat\u012bti viens otram, tam var b\u016bt neliels iemesls. Conversion API, visticam\u0101k, dr\u012bzum\u0101 neaizst\u0101s pikseli, jo, lai pareizi \u012bstenotu CAPI, jums jau ir j\u0101b\u016bt instal\u0113tam Pixel. Sav\u0101 zi\u0146\u0101 tas darbojas k\u0101 papla\u0161in\u0101jums.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Galven\u0101 at\u0161\u0137ir\u012bba starp Conversion API un Pixel ir datu nos\u016bt\u012b\u0161anas metode. Izmantojot Pixel, Facebook v\u0101c datus, bet CAPI izmanto savus datus servera pus\u0113 un p\u0113c tam nos\u016bta tos Facebook.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Turkl\u0101t CAPI ir stabil\u0101ka un uzticam\u0101ka datu v\u0101k\u0161anas metode, jo t\u0101 ir maz\u0101k atkar\u012bga no apmekl\u0113t\u0101ju p\u0101rl\u016bkprogramm\u0101m. Tas ar\u012b noz\u012bm\u0113, ka t\u0101 var v\u0101kt datus, kas izvair\u0101s no pikse\u013ca, \u012bpa\u0161i \u0146emot v\u0113r\u0101 jaunos ierobe\u017eojumus. Turkl\u0101t pat\u0113r\u0113t\u0101jam ir lab\u0101k, ka uz\u0146\u0113mumi un platformas var pied\u0101v\u0101t p\u0101rredzam\u0101ku datu v\u0101k\u0161anas veidu.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Lai gan datu v\u0101k\u0161anas efektivit\u0101te at\u0161\u0137iras atkar\u012bb\u0101 no servera avota, CAPI var ar\u012b v\u0101kt uzticam\u0101kus tirgus tenden\u010du sign\u0101lus un tos izmantot. Tirgus sign\u0101ls ir vair\u0101ki da\u017e\u0101di datu punkti, kas nor\u0101da uz noteiktu tendenci, ko tirgot\u0101ji var izmantot, lai secin\u0101tu par demogr\u0101fisko r\u0101d\u012bt\u0101ju turpm\u0101ko r\u012bc\u012bbu. Tie ir \u012bpa\u0161i noder\u012bgi uz sign\u0101liem balst\u012bt\u0101 m\u0101rketing\u0101.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">CAPI \u012bsteno\u0161ana Facebook<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-10172\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/02\/smartphone-586903_1280-700x393.jpg\" alt=\"Facebook CAPI\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Run\u0101jot par Facebook, CAPI var b\u016bt jaunais veids, k\u0101 veikt efekt\u012bvu izseko\u0161anu vair\u0101ku iemeslu d\u0113\u013c. Ja v\u0113laties analiz\u0113t datpl\u016bsmu vai konversijas pakalpojum\u0101 Facebook, tas ir \u0113rts veids, k\u0101 ieg\u016bt lab\u0101ku ieskatu.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Facebook konversijas API var \u012bstenot, izmantojot \u0161\u0101dus so\u013cus:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Pirmk\u0101rt, jums ir j\u0101izpilda 3 pras\u012bbas: \r\n<ul class=\"wp-block-list\">\r\n<li><strong>Pikse\u013ca ID<\/strong>: Jums ir j\u0101b\u016bt\u00a0<a href=\"https:\/\/www.facebook.com\/business\/help\/952192354843755?id=1205376682832142\">Pikse\u013ca ID<\/a>. Ja j\u016bsu vietn\u0113 jau ir iestat\u012bts pikse\u013cu identifikators, p\u0101rl\u016bkprogrammas un servera notikumiem varat izmantot to pa\u0161u pikse\u013ca ID.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Uz\u0146\u0113m\u0113jdarb\u012bbas vad\u012bt\u0101js<\/strong>: Facebook Business Manager pal\u012bdz rekl\u0101mdev\u0113jiem integr\u0113t Facebook m\u0101rketinga pas\u0101kumus vis\u0101 uz\u0146\u0113mum\u0101 un ar \u0101r\u0113jiem partneriem. Lai to iestat\u012btu, skatiet pal\u012bdz\u012bbas centra rakstu par\u00a0<a href=\"https:\/\/www.facebook.com\/business\/help\/1710077379203657\">k\u0101 izveidot uz\u0146\u0113muma p\u0101rvaldnieku<\/a>.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Piek\u013cuves \u017eetons<\/strong>: Lai izmantotu konvert\u0113\u0161anas API, ir nepiecie\u0161ams piek\u013cuves mar\u0137ieris. Ir divi veidi, k\u0101 ieg\u016bt piek\u013cuves \u017eetonu: Izmantojot notikumu p\u0101rvaldnieku (ieteicams) vai izmantojot savu lietotni.<\/li>\r\n<\/ul>\r\n<\/li>\r\n\r\n\r\n\r\n<li>P\u0113c tam izv\u0113lieties Pixel, ko v\u0113laties \u012bstenot.<\/li>\r\n\r\n\r\n\r\n<li>Izv\u0113lieties cilni Iestat\u012bjumi un dodieties uz iestat\u012bjumiem, lai \u0123ener\u0113tu \u017eetonu. Izv\u0113lieties\u00a0<strong>Izveidot piek\u013cuves \u017eetonu<\/strong>\u00a0saiti sada\u013c\u0101 \"Iestat\u012bt manu\u0101li\". Ja t\u0101 nav redzama, iesp\u0113jams, jums ir nepiecie\u0161amas piek\u013cuves ties\u012bbas j\u016bsu uz\u0146\u0113muma kontam.<\/li>\r\n\r\n\r\n\r\n<li>Tagad, kad ir izveidots \u017eetons, atlasiet <strong>Integr\u0101ciju p\u0101rvald\u012bba<\/strong>\u00a0notikumu p\u0101rvaldnieka cilnes P\u0101rskats poga. Jums vajadz\u0113tu b\u016bt iesp\u0113jai redz\u0113t\u00a0<strong>P\u0101rvaldiet<\/strong>\u00a0pogu blakus Conversions API. Izmantojiet to, lai autom\u0101tiski izveidotu Conversions API lietotni un Conversions API sist\u0113mas lietot\u0101ju.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Vair\u0101k par iestat\u012b\u0161anu varat uzzin\u0101t no <a href=\"https:\/\/developers.facebook.com\/docs\/marketing-api\/conversions-api\/guides\/gateway\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook pa\u0161a<\/a> API v\u0101rtejas konversiju pam\u0101c\u012bba.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">TikTok notikumu API<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">TikTok ir sava CAPI versija. \u0160eit ir metodes, ko varat izmantot, lai integr\u0113tu Notikumu API:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Tirdzniec\u012bbas partneru integr\u0101cija:\u00a0<\/strong>\u00a0Rekl\u0101mdev\u0113jiem, kas sadarbojas ar k\u0101du no TikTok tirdzniec\u012bbas partneriem, notikumu API iestat\u012b\u0161ana aiz\u0146em tikai da\u017eas min\u016btes TikTok notikumu p\u0101rvaldniek\u0101.\u00a0<a href=\"https:\/\/ads.tiktok.com\/help\/article?aid=10000357\" target=\"_blank\" rel=\"noreferrer noopener\">Uzzin\u0101t vair\u0101k<\/a>\u00a0par komercijas partneriem, kas integr\u0113ti ar Notikumu API.\u00a0<\/li>\r\n\r\n\r\n\r\n<li><strong>Datu partneru integr\u0101cija:\u00a0<\/strong>\u00a0Rekl\u0101mdev\u0113jiem, kas sadarbojas ar TikTok datu partneriem vai klientu datu platform\u0101m (CDP), tagu p\u0101rvaldniekiem, CRM un citiem m\u0101rketinga tehnolo\u0123iju partneriem, iestat\u012b\u0161ana tiek veikta, izmantojot partneru platformu.<\/li>\r\n\r\n\r\n\r\n<li><strong>Tie\u0161\u0101 integr\u0101cija:\u00a0<\/strong>\u00a0Rekl\u0101mdev\u0113jiem, kuri dod priek\u0161roku maksim\u0101lai kontrolei p\u0101r saviem datiem, notikumu API var iestat\u012bt, piesaistot iek\u0161\u0113jos izstr\u0101d\u0101t\u0101jus, kas seko m\u016bsu M\u0101rketinga API dokument\u0101cijai. Lai veiktu tie\u0161o integr\u0101ciju, jums ir j\u0101veic \u0161\u0101di so\u013ci: \r\n<ul class=\"wp-block-list\">\r\n<li>Izveidojiet pikseli, izmantojot\u00a0<a href=\"https:\/\/ads.tiktok.com\/gateway\/docs\/(https:\/\/ads.tiktok.com\/i18n\/home\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok rekl\u0101mu p\u0101rvaldnieks<\/a> (dodieties uz\u00a0<strong>Akt\u012bvi &gt; Notikumi<\/strong>). Izv\u0113lieties <strong>P\u0101rvaldiet<\/strong> opcija <strong>T\u012bmek\u013ca notikumi<\/strong> un noklik\u0161\u0137iniet uz <strong>T\u012bmek\u013ca notikumu iestat\u012b\u0161ana<\/strong> pogu.<\/li>\r\n\r\n\r\n\r\n<li>Ievadiet\u00a0<strong>Pikse\u013ca nosaukums<\/strong>\u00a0un izv\u0113lieties\u00a0<strong>Notikumu API<\/strong>\u00a0k\u0101\u00a0<strong>Savienojuma metode<\/strong>.<\/li>\r\n\r\n\r\n\r\n<li>Izv\u0113lieties\u00a0<strong>Uzst\u0101d\u012b\u0161anas veids<\/strong> un <strong>Notikumu API iestat\u012b\u0161ana manu\u0101li<\/strong>: izv\u0113lieties \u0161o opciju, lai tie\u0161i integr\u0113tos ar TikTok, lai zi\u0146otu no servera uz serveri.<\/li>\r\n\r\n\r\n\r\n<li>Tagad jums j\u0101p\u0101riet uz notikumu p\u0101rvaldnieku. Dodieties uz pikseli un noklik\u0161\u0137iniet uz\u00a0<strong>Iestat\u012bjumi<\/strong>\u00a0cilne.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Noklik\u0161\u0137iniet uz\u00a0<strong>Izveidot piek\u013cuves \u017eetonu<\/strong>. \u017detons tiks \u0123ener\u0113ts nekav\u0113joties. P\u0113c tam varat kop\u0113t piek\u013cuves mar\u0137ieri un s\u0101kt veikt API piepras\u012bjumus.<\/li>\r\n\r\n\r\n\r\n<li><strong>Notikumu iepriek\u0161\u0113ja noteik\u0161ana<\/strong> v\u0113laties kop\u012bgot ar TikTok. Varat pievienot da\u017e\u0101dus notikumus, kurus v\u0113laties izsekot, un varat pievienot notikumus un parametrus, kas tiks nos\u016bt\u012bti kop\u0101 ar s\u016bt\u012bjumu.<\/li>\r\n\r\n\r\n\r\n<li>P\u0113c tam jums vajadz\u0113tu <strong>Kop\u012bgojiet saska\u0146o\u0161anas datus ar notikumu API<\/strong>. T\u012bmek\u013ca notikumu API izmanto klientu inform\u0101ciju, piem\u0113ram, TikTok klik\u0161\u0137a ID (ttclid), uzlaboto saska\u0146o\u0161anu un papildu sign\u0101lus, piem\u0113ram, IP adresi un lietot\u0101ja a\u0123entu, lai saska\u0146otu t\u012bmek\u013ca apmekl\u0113t\u0101ju notikumus ar TikTok lietot\u0101jiem.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">CAPI Snapchat<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Lai \u012bstenotu Snapchat konversiju API:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Vispirms dodieties uz\u00a0<a href=\"http:\/\/ads.snapchat.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rekl\u0101mu p\u0101rvaldnieks<\/a> Snapchat. P\u0113c tam izv\u0113lieties izv\u0113lni aug\u0161\u0113j\u0101 st\u016br\u012b un noklik\u0161\u0137iniet uz\u00a0<strong>Uz\u0146\u0113m\u0113jdarb\u012bbas deta\u013cas<\/strong>.\u00a0<\/li>\r\n\r\n\r\n\r\n<li>P\u0113c tam p\u0101rbaudiet sada\u013cu OAuth App. Tagad varat doties uz sada\u013cu ar nosaukumu\u00a0<strong>Konversijas API \u017eetoni<\/strong>. Noklik\u0161\u0137iniet uz\u00a0<strong>\u0122ener\u0113t \u017eetonu<\/strong>\u00a0pogu, lai \u0123ener\u0113tu jaunu \u017eetonu.<\/li>\r\n\r\n\r\n\r\n<li>Tagad jums ir j\u0101nokop\u0113 \u017eetons un j\u0101iev\u0113ro t\u0101 pati proced\u016bra, kas OAuth \u017eetona izmanto\u0161anas gad\u012bjum\u0101: j\u0101iek\u013cauj \u0161\u012b \u017eetona galvene, piem\u0113ram.\u00a0<em>- \"Autoriz\u0101cija: Bearer &lt;&gt;\"<\/em><\/li>\r\n\r\n\r\n\r\n<li>Lietot\u0101ji var \u0123ener\u0113t vair\u0101kus \u017eetonus un var tos ar\u012b dz\u0113st, ja nepiecie\u0161ams anul\u0113t \u017eetonu.<\/li>\r\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Piev\u0113r\u0161ot arvien liel\u0101ku uzman\u012bbu jaun\u0101m, p\u0101rredzam\u0101k\u0101m m\u0101rketinga metod\u0113m, piem\u0113ram, izseko\u0161anai bez s\u012bkfailiem, priek\u0161pl\u0101n\u0101 izvirz\u0101s daudzas jaunas izseko\u0161anas metodes. Uzziniet, k\u0101 integr\u0113t Conversion API un k\u0101p\u0113c tas ir b\u016btiski.<\/p>","protected":false},"author":1,"featured_media":12765,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,14],"tags":[170,171,172],"wl_entity_type":[47,54],"class_list":["post-10157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-trends","tag-capi","tag-capi-integration","tag-capi-tracking-optimization","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CAPI Integration &amp; How it Optimizes Tracking - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"CAPI integration is slated to get more important as we head into new types of marketing. Learn more about how to integrate Conversion API.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/lv\/blog\/2023\/02\/27\/capi-integration-how-it-optimizes-tracking\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CAPI Integration &amp; How it Optimizes Tracking\" \/>\n<meta property=\"og:description\" content=\"CAPI integration is slated to get more important as we head into new types of marketing. 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