{"id":10252,"date":"2023-04-10T09:05:37","date_gmt":"2023-04-10T09:05:37","guid":{"rendered":"https:\/\/promoguy.nl\/customer-experience-optimization-analysis-101\/"},"modified":"2024-09-18T01:21:28","modified_gmt":"2024-09-18T01:21:28","slug":"customer-experience-optimization-analysis-101","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lv\/blog\/2023\/04\/10\/customer-experience-optimization-analysis-101\/","title":{"rendered":"Klientu pieredzes optimiz\u0101cija un anal\u012bze 101"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Klientu pieredzes optimiz\u0101cija ir centr\u0101lais elements ikviena uz\u0146\u0113muma procesos. <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lv\/blog\/vocabulary\/business\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/business\" >uz\u0146\u0113m\u0113jdarb\u012bba<\/a> v\u0113las izveidot atbilsto\u0161u klientu ce\u013cojumu. CX optimiz\u0101cijai ir j\u0101b\u016bt holistiskam p\u0101rskatam par to, k\u0101 klienti saskaras ar j\u016bsu produktiem, pakalpojumiem un darbiniekiem. L\u012bdz ar to ir j\u0101seko l\u012bdzi daudz\u0101m sare\u017e\u0123\u012bt\u0101m kust\u012bg\u0101m da\u013c\u0101m.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160aj\u0101 rakst\u0101 m\u0113s apl\u016bkosim, k\u0101 analiz\u0113t un optimiz\u0113t CX procesus, lai var\u0113tu izveidot pilnv\u0113rt\u012bgu pakalpojumu saviem klientiem.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Klientu pieredzes anal\u012bzes veik\u0161ana<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Klientu pieredzes programmas izveide s\u0101kas ar klientu apzin\u0101\u0161anu, to, ko vi\u0146i v\u0113las, un svar\u012bg\u0101ko saskarsmes punktu, kas krustojas ar j\u016bsu darb\u012bbu, noteik\u0161anu. Lai veiktu CX anal\u012bzi, jums ir j\u0101veic \u0161\u0101di so\u013ci:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Atrast galvenos ce\u013cojuma punktus un piesk\u0101rienu punktus<\/strong>: Identific\u0113jiet, kur j\u016bsu klienti atrodas klientu ce\u013cojuma posmos, un izveidojiet piltuvi, lai novestu vi\u0146us l\u012bdz konversijai. Lai gan katram uz\u0146\u0113mumam tie var at\u0161\u0137irties, galvenie posmi ir \u0161\u0101di:<\/li>\r\n<\/ul>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-10290\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/03\/Customer-Touchpoints-02-700x394.png\" alt=\"Klientu pieredzes anal\u012bze\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Rev\u012bzijas brauciena punkti un proced\u016bras<\/strong>: P\u0101rbaudiet, k\u0101 j\u016bsu galven\u0101 mijiedarb\u012bba ar klientu atbilst vi\u0146a vajadz\u012bb\u0101m, pras\u012bb\u0101m, piepras\u012bjumiem un inform\u0101cijas l\u012bmenim. Veicot rev\u012bziju, klienti j\u0101sadala piltuves posmos un j\u0101p\u0101rliecin\u0101s, vai process atbilst metod\u0113m un pieej\u0101m, kas ir visefekt\u012bv\u0101k\u0101s, lai piesaist\u012btu attiec\u012bgo segmentu. \u0160eit ir redzams pl\u016bsmas diagrammas piem\u0113rs, kas pal\u012bdz klientu pieredzes ekosist\u0113mas kart\u0113\u0161an\u0101:<\/li>\r\n<\/ul>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-9949\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/01\/Costumer-Journey-Layers-1.png\" alt=\"Pirc\u0113ju ce\u013cojuma pieredzes kart\u0113\u0161ana\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Apkopot klientu atsauksmes<\/strong>: Apskatiet svar\u012bg\u0101k\u0101s atsauksmju jomas, lai saprastu, k\u0101 klienti j\u016bs uztver.<\/li>\r\n<\/ul>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-10291\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/03\/Customer-Touchpoints-01.png\" alt=\"Klientu pieredzes datu v\u0101k\u0161ana\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Lai ieg\u016btu padzi\u013cin\u0101tu inform\u0101ciju, skatiet m\u016bsu rakstu par <a href=\"https:\/\/promoguy.nl\/lv\/blog\/customer-journey-management-for-digital-marketing\/\">klientu ce\u013cojuma optimiz\u0101cija un kart\u0113\u0161ana<\/a>.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">CX anal\u012bzes padomi<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Lai pareizi rad\u012btu sp\u0113c\u012bgu klientu pieredzi, jums j\u0101patur pr\u0101t\u0101 da\u017eas lietas:<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Izpratne par at\u0161\u0137ir\u012bb\u0101m starp <a href=\"https:\/\/stevenson.libguides.com\/c.php?g=236343\" target=\"_blank\" rel=\"noreferrer noopener\">kvalitat\u012bvie un kvantitat\u012bvie dati<\/a><\/strong>. Kvalitat\u012bvos datus ir gr\u016bt\u0101k \u0161\u0137irot un no tiem ieg\u016bt konkr\u0113tus skait\u013cus, ta\u010du tie var b\u016bt noder\u012bg\u0101ki, lai ieg\u016btu atbildes, kas ir padzi\u013cin\u0101tas, un \u013cauj lietot\u0101jiem izteikties br\u012bv\u0101k. Kvantitat\u012bvos datus ir viegl\u0101k par\u0101d\u012bt, sal\u012bdzin\u0101t, pretstat\u012bt un apkopot lielos skait\u013cos. No otras puses, tie var b\u016bt ierobe\u017eoti, vienlaikus ar\u012b ieslogot respondentus noteikt\u0101s atbild\u0113s (da\u017eos gad\u012bjumos). Izv\u0113lieties gudri.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Neaizmirstiet <strong><a href=\"https:\/\/www.novo.co\/blog\/target-market-segmentation\" target=\"_blank\" rel=\"noreferrer noopener\">segment\u0113jiet da\u017e\u0101dus lietot\u0101jus.<\/a> pareizi izveidot efekt\u012bvu datu anal\u012bzi<\/strong> proced\u016bras. J\u016bsu klienti vienm\u0113r ir sadal\u0101mi da\u017e\u0101dos apak\u0161segmentos, kas ir izdev\u012bgi m\u0113r\u0137tiec\u012bgas m\u0113r\u0137\u0113\u0161anas strat\u0113\u0123ij\u0101m. Demogr\u0101fisk\u0101 un psihogr\u0101fisk\u0101 segment\u0101cija ir lieliska vieta, kur s\u0101kt. M\u0113\u0123iniet izprast vi\u0146u izcelsmi, intereses, komunik\u0101cijas vajadz\u012bbas un dz\u012bvesveidu.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Vienm\u0113r <strong>dom\u0101jiet par saviem gal\u012bgajiem m\u0113r\u0137iem.<\/strong>. Sal\u012bdziniet klientu v\u0113lmes ar ide\u0101lo pl\u016bsmu k\u0101 ce\u013cvedi, vienlaikus l\u012bdzsvarojot to ar pieejamajiem resursiem. Un otr\u0101di, nevajag dz\u012bties p\u0113c nepareiziem klientiem vai ieviest sist\u0113mas tikai t\u0101p\u0113c, ka da\u017eas vientu\u013cas balsis t\u0101s iesaka. Esiet uztic\u012bgi savas klientu apkalpo\u0161anas v\u012bzijas lietder\u012bbai.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Klientu pieredzes anal\u012btika un metrikas<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-10293\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/03\/call-center-7040784_960_720-700x618.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160eit ir da\u017ei galvenie r\u0101d\u012bt\u0101ji, kas jums b\u016btu j\u0101apseko un j\u0101analiz\u0113:<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li><strong>Neto popularit\u0101tes r\u0101d\u012bt\u0101js <\/strong>(NPS): \u0160is r\u0101d\u012bt\u0101js m\u0113ra varb\u016bt\u012bbu, ka klients ieteiks uz\u0146\u0113mumu citiem. Tas ir labs klientu lojalit\u0101tes un apmierin\u0101t\u012bbas r\u0101d\u012bt\u0101js.<\/li>\r\n\r\n\r\n\r\n<li><strong>Klientu apmierin\u0101t\u012bbas r\u0101d\u012bt\u0101js<\/strong> (CSAT): \u0160is r\u0101d\u012bt\u0101js m\u0113ra, cik apmierin\u0101ti ir klienti ar konkr\u0113tu mijiedarb\u012bbu vai pieredzi ar uz\u0146\u0113mumu. To var izm\u0113r\u012bt, izmantojot aptaujas vai citus atgriezenisk\u0101s saites meh\u0101nismus.<\/li>\r\n\r\n\r\n\r\n<li><strong>Klientu pielikto p\u016bli\u0146u r\u0101d\u012bt\u0101js<\/strong> (CES): \u0160is r\u0101d\u012bt\u0101js m\u0113ra, cik viegli vai gr\u016bti klientam bija veikt konkr\u0113tu uzdevumu vai mijiedarboties ar uz\u0146\u0113mumu. Tas var ietvert, piem\u0113ram, pas\u016bt\u012bjuma veik\u0161anu, atbalsta probl\u0113mas atrisin\u0101\u0161anu vai inform\u0101cijas atra\u0161anu t\u012bmek\u013ca vietn\u0113.<\/li>\r\n\r\n\r\n\r\n<li><strong>Klienta m\u016b\u017ea v\u0113rt\u012bba<\/strong> (CLV): kop\u0113j\u0101 v\u0113rt\u012bba, ko klienti var sniegt uz\u0146\u0113mumam biznesa attiec\u012bbu laik\u0101. Tas pal\u012bdz uz\u0146\u0113mumiem noteikt priorit\u0101tes, lai saglab\u0101tu eso\u0161os klientus un piesaist\u012btu jaunus.<\/li>\r\n\r\n\r\n\r\n<li><strong>Atteikuma koeficients<\/strong>: cik strauji klienti pamet uz\u0146\u0113mumu. Augsts klientu aizpl\u016b\u0161anas r\u0101d\u012bt\u0101js var liecin\u0101t par probl\u0113m\u0101m, kas saist\u012btas ar klientu pieredzi, vai cit\u0101m probl\u0113m\u0101m, kas j\u0101risina.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ar\u012b digit\u0101l\u0101 m\u0101rketinga jom\u0101 ir svar\u012bgi sekot l\u012bdzi:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Bounce\/Exit rate<\/strong>: Labi noder, lai noteiktu, kur cilv\u0113ki atst\u0101j pied\u0101v\u0101jumu, un abi ir \u012bpa\u0161i noder\u012bgi, lai nov\u0113rt\u0113tu klientu interesi, kas var\u0113tu rasties piltuves posmos p\u0113c apzin\u0101\u0161an\u0101s un nov\u0113rt\u0113\u0161anas.<\/li>\r\n\r\n\r\n\r\n<li><strong>Unik\u0101ls<\/strong> pret <strong>Atk\u0101rtotie apmekl\u0113t\u0101ji<\/strong>: Atkar\u012bb\u0101 no j\u016bsu m\u0113r\u0137iem \u0161\u012bs zin\u0101\u0161anas var b\u016bt noder\u012bgas. Uzziniet, cik daudz jaunu cilv\u0113ku j\u016bs piesaist\u0101t vai cik daudz cilv\u0113ku atgrie\u017eas.<\/li>\r\n\r\n\r\n\r\n<li><strong>Vid\u0113jais sesijas ilgums<\/strong>: Cik ilgi vi\u0146i uzturas j\u016bsu pakalpojumu lap\u0101s, pirms t\u0101s atst\u0101j? Vai tr\u016bkst k\u0101das inform\u0101cijas, kas var\u0113tu palielin\u0101t \u0161o statistiku? Vai ar\u012b ir k\u0101da probl\u0113ma ar j\u016bsu m\u0113r\u0137\u0113\u0161anu, kas piesaista nepareizu segmentu?<\/li>\r\n\r\n\r\n\r\n<li><strong>Atjauno\u0161anas likme<\/strong>: To cilv\u0113ku skaits, kuri turpina re\u0123istr\u0113ties vai izv\u0113las turpin\u0101t dal\u012bbu.\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Klientu pieredzes transform\u0101cija<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Klientu pieredzes izp\u0113te un ievie\u0161ana ir jebkuras transform\u0101cijas pamat\u0101. L\u016bk, k\u0101 j\u016bs varat no jauna izdom\u0101t savu CX un klientu uzrun\u0101\u0161anas procesu:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Aptauj\u0101jiet klientus, lai noteiktu, kuras jomas varat uzlabot (ja jums v\u0113l nav klientu, aptauj\u0101jiet savu ide\u0101lo klientu un\u00a0<a href=\"https:\/\/promoguy.nl\/lv\/blog\/buyer-persona-customer-outreach-tips-for-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\">izveidot pirc\u0113ja personu<\/a>).<\/li>\r\n\r\n\r\n\r\n<li>P\u0101rliecinieties, ka jums ir pietiekami daudz saskarsmes punktu, lai maksim\u0101li uzlabotu sazi\u0146u ar klientiem (e-pasta v\u0113stules, bi\u013ceteni, kontaktlapas, klientu apkalpo\u0161anas l\u012bnijas u. c.).<\/li>\r\n\r\n\r\n\r\n<li>Uzlabojiet saskarsmes punktu pieejam\u012bbu.\r\n<ul class=\"wp-block-list\">\r\n<li>Lab\u0101ka SEO un atsl\u0113gv\u0101rdu optimiz\u0101cija jauniem klientiem.<\/li>\r\n\r\n\r\n\r\n<li>Noder\u012bgi bie\u017ei uzdotie jaut\u0101jumi vai\u00a0<a href=\"https:\/\/promoguy.nl\/lv\/blog\/community-management-customer-engagement\/\">kopienas p\u0101rvald\u012bbas prakse<\/a>\u00a0kas veicina viegl\u0101ku lietot\u0101ju integr\u0101ciju un sniedz atbildes uz klientu jaut\u0101jumiem.<\/li>\r\n\r\n\r\n\r\n<li>P\u0113c iesp\u0113jas atvieglojiet maks\u0101jumu veik\u0161anu.<\/li>\r\n\r\n\r\n\r\n<li>Uzturiet akt\u012bvas klientu apkalpo\u0161anas l\u012bnijas un t\u0113rz\u0113\u0161anas robotus, lai sa\u0146emtu klientu piepras\u012bjumus.<\/li>\r\n\r\n\r\n\r\n<li>Klientu veiksmes in\u017eenieriem vajadz\u0113tu uzlabot visus \u0161os r\u0101d\u012bt\u0101jus, p\u0101rbaudot CTR, izejas r\u0101d\u012bt\u0101jus un atteikumu r\u0101d\u012bt\u0101jus.<\/li>\r\n<\/ul>\r\n<\/li>\r\n\r\n\r\n\r\n<li>P\u0101rv\u0113rt\u0113jiet procesus, lai noskaidrotu, kuriem klientiem ir visvair\u0101k probl\u0113mu, un koncentr\u0113jieties uz to, lai izveidotu sist\u0113mas, kas nov\u0113r\u0161 vi\u0146u jaut\u0101jumus.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">CX r\u012bki<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-10294\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/03\/technical-4694345_960_720.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Viens no galvenajiem veidiem, k\u0101 tehnolo\u0123ijas ir ietekm\u0113ju\u0161as klientu apkalpo\u0161anas pieredzi, ir tagad pieejamo r\u012bku p\u0101rpiln\u012bba, s\u0101kot no e-pasta automatiz\u0101cijas l\u012bdz t\u0113rz\u0113\u0161anas robotiem un CRM sist\u0113m\u0101m. Tie visi \u013cauj uz\u0146\u0113mumiem sazin\u0101ties ar klientiem un sekot l\u012bdzi vi\u0146u vajadz\u012bb\u0101m. L\u016bk, da\u017ei b\u016btiski klientu apkalpo\u0161anas r\u012bki.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Klientu pieredzes automatiz\u0101cijas r\u012bki, kas var pal\u012bdz\u0113t sazin\u0101ties ar klientiem un m\u0101c\u012bt tos:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Akt\u012bv\u0101 kampa\u0146a<\/strong>: Labi nov\u0113rt\u0113ts e-pasta m\u0101rketings, <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lv\/blog\/vocabulary\/marketing\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/marketing\" >m\u0101rketings<\/a> automatiz\u0101cijas, p\u0101rdo\u0161anas automatiz\u0101cijas un CRM programmat\u016bru. T\u0101 ir \u012bpa\u0161i piem\u0113rota maziem uz\u0146\u0113mumiem, lai gan failu form\u0101ti ir ierobe\u017eoti un t\u0101s cena ir nedaudz augst\u0101ka. Lieliski piem\u0113rota sazi\u0146ai ar klientiem.<\/li>\r\n\r\n\r\n\r\n<li><strong>Lietot\u0101jprogramma<\/strong>: Userpilot ir SaaS produkts, kas \u013cauj uz\u0146\u0113mumiem rad\u012bt produktu pieredzi saviem klientiem. Tas ir lieliski piem\u0113rots klientu ce\u013cojuma kart\u0113\u0161anai.<\/li>\r\n\r\n\r\n\r\n<li><strong>HubSpot<\/strong>: HubSpot pied\u0101v\u0101 vair\u0101kas funkcijas, ko var izmantot, lai optimiz\u0113tu klientu pieredzi. Darba pl\u016bsmas, m\u0113r\u0137lapu lapas, atsauksmju apkopo\u0161ana un e-pasta kampa\u0146u veido\u0161ana var siner\u0123iz\u0113t j\u016bsu sazi\u0146u ar klientiem.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160eit ir da\u017ei klientu apkalpo\u0161anas optimiz\u0101cijas r\u012bki:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>T\u0113rz\u0113\u0161anas roboti<\/strong>: \u010catbotu integr\u0101cija ir krietni pavirz\u012bjusies uz priek\u0161u. Ir labi, ja botam ir iesp\u0113ja apstr\u0101d\u0101t vienk\u0101r\u0161us jaut\u0101jumus, bet atcerieties, ka daudzi klienti tos uztver negat\u012bvi, t\u0101p\u0113c izmantojiet tos taup\u012bgi.<\/li>\r\n\r\n\r\n\r\n<li><strong>Soci\u0101lo t\u012bklu klaus\u012b\u0161an\u0101s r\u012bki<\/strong>: T\u0101di r\u012bki k\u0101 Hootsuite var patie\u0161\u0101m pal\u012bdz\u0113t jums prec\u012bzi uzzin\u0101t, ko j\u016bsu klienti saka un kad j\u016bs tiekat piemin\u0113ts tie\u0161saist\u0113. Pat kaut kas tik vienk\u0101r\u0161s k\u0101 Google br\u012bdin\u0101jumi var iev\u0113rojami pal\u012bdz\u0113t jums b\u016bt inform\u0113tam.<\/li>\r\n\r\n\r\n\r\n<li><strong>Tie\u0161saistes kopienas un forumi<\/strong>: Neatkar\u012bgi no t\u0101, vai tie ir subred\u012bti vai Discords, j\u016bs varat izmantot savas kopienas sp\u0113ku, lai izveidotu ekosist\u0113mu, kur\u0101 vi\u0146i pal\u012bdz cits citam, veido piesaistes un sniedz jums v\u0113rt\u012bgus datus.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Cerams, ka turpm\u0101k min\u0113tie padomi ir devu\u0161i jums da\u017eas lieliskas idejas, k\u0101 apkalpot savu auditoriju.<\/p>","protected":false},"excerpt":{"rendered":"<p>Klientu pieredzes optimiz\u0101cija ir centr\u0101lais elements jebkura uz\u0146\u0113muma procesos, kas v\u0113las izveidot atbilsto\u0161u klientu ce\u013cojumu. Attiec\u012bb\u0101 uz digit\u0101lo m\u0101rketingu ir svar\u012bgi ar\u012b sekot l\u012bdzi b\u016btiskiem r\u0101d\u012bt\u0101jiem, kurus m\u0113s apl\u016bkojam \u0161aj\u0101 rakst\u0101.<\/p>","protected":false},"author":1,"featured_media":12750,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[18,13],"tags":[157,159,158],"wl_entity_type":[47,54],"class_list":["post-10252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-client-management","category-online-marketing-en","tag-customer-experience","tag-customer-experience-analysis","tag-customer-experience-optimization","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Customer Experience Optimization &amp; Analysis 101 - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Customer experience optimisation is essential in building any funnel strategy. 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