Tirgus izp\u0113tes priek\u0161roc\u012bbas ir \u0161\u0101das:<\/p>\r\n\r\n\r\n\r\n
- \r\n
- Riska samazin\u0101\u0161ana<\/strong>: ar pareiziem datiem var samazin\u0101t nenoteikt\u012bbas l\u012bmeni sav\u0101 darb\u012bb\u0101. Turkl\u0101t j\u016bs varat sa\u0161aurin\u0101t inform\u0101ciju l\u012bdz sav\u0101m konkr\u0113taj\u0101m vajadz\u012bb\u0101m, lai izvirz\u012btu hipot\u0113zes un p\u0101rbaud\u012btu iesp\u0113jamos gad\u012bjumus.<\/li>\r\n\r\n\r\n\r\n
- Ieg\u016bstiet lab\u0101ku izpratni par savu m\u0113r\u0137auditorija<\/a> un konkurence<\/strong>: Turkl\u0101t tirgus izp\u0113te sniedz ie\u0146\u0113mumu prognozes, koncentr\u0113jas uz klientu vajadz\u012bb\u0101m un piepras\u012bjumiem un nov\u0113rt\u0113 uz\u0146\u0113muma pan\u0101kumus, sal\u012bdzinot tos ar krit\u0113rijiem.<\/li>\r\n\r\n\r\n\r\n
- Identific\u0113t potenci\u0101los draudus un iesp\u0113jas<\/strong>: Ac\u012bmredzot tirgus izp\u0113tes m\u0113r\u0137is ir izprast tirgu.<\/li>\r\n\r\n\r\n\r\n
- Atkl\u0101jiet stipr\u0101s un v\u0101j\u0101s puses<\/strong>: Neatsverams uzdevums var b\u016bt jaut\u0101t klientiem par j\u016bsu z\u012bmolu un t\u0101 asoci\u0101cij\u0101m, par to, ko vi\u0146i par to dom\u0101 vai kuras t\u0101 da\u013cas ir j\u0101uzlabo.<\/li>\r\n\r\n\r\n\r\n
- Veicin\u0101t strat\u0113\u0123isko pl\u0101no\u0161anu<\/strong>: Ilgtermi\u0146a pl\u0101no\u0161anai nepiecie\u0161ama laba inform\u0101cija. Veidojot strat\u0113\u0123ijas, jums var b\u016bt nepiecie\u0161ams uzdot pareizos jaut\u0101jumus.<\/li>\r\n\r\n\r\n\r\n
- Koncentr\u0113jieties uz klientu<\/strong>: Vissvar\u012bg\u0101kais ir tas, ka p\u0113t\u012bjumi pal\u012bdz mums non\u0101kt tie\u0161i pie avota, nevis pi\u0146\u0137er\u0113ties teorij\u0101s.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n
Tirgus izp\u0113tes procesa posmi<\/h2>\r\n\r\n\r\n\r\n
Pirmais solis tirgus izp\u0113tes proces\u0101 ir ieskic\u0113t galveno izp\u0113tes jaut\u0101jumu. Tas ir galvenais jaut\u0101jums, kas nosaka p\u0113t\u012bjuma virzienu. P\u0113t\u012bjuma jaut\u0101jumu var balst\u012bt uz probl\u0113mas formul\u0113jumu, kur\u0101 ir defin\u0113ta probl\u0113ma, k\u0101da t\u0101 ir, k\u0101di ir iesp\u0113jamo risin\u0101jumu ierobe\u017eojumi (piem\u0113ram, laika vai naudas resursi) un k\u0101da var b\u016bt risin\u0101juma forma.<\/p>\r\n\r\n\r\n\r\n
P\u0113c tam, kad esat ieguvu\u0161i p\u0113t\u012bjuma pamatu, jums ir j\u0101dom\u0101, k\u0101 j\u016bs varat atrisin\u0101t izkl\u0101st\u012btos jaut\u0101jumus. Padom\u0101jiet, k\u0101di resursi un darbasp\u0113ks jums ir pieejami, vienlaikus \u0146emot v\u0113r\u0101 laika ierobe\u017eojumus un to, ko tie pie\u013cauj. \u0160eit ir svar\u012bgi uzdot \u0161\u0101dus jaut\u0101jumus:<\/p>\r\n\r\n\r\n\r\n
- \r\n
- Vai tas ir eksperiments vai izmekl\u0113\u0161ana?<\/li>\r\n\r\n\r\n\r\n
- K\u0101da ir mana m\u0113r\u0137a grupa?<\/li>\r\n\r\n\r\n\r\n
- K\u0101dus iepriek\u0161\u0113jos p\u0113tniec\u012bbas instrumentus es varu izmantot?<\/li>\r\n\r\n\r\n\r\n
- Vai \u0161is p\u0113t\u012bjums ir veikts iepriek\u0161 un ko es varu m\u0101c\u012bties no iepriek\u0161\u0113jiem m\u0113\u0123in\u0101jumiem?<\/li>\r\n\r\n\r\n\r\n
- K\u0101di ir teor\u0113tiskie mode\u013ci, ko p\u0113tnieki ir izstr\u0101d\u0101ju\u0161i par \u0161o t\u0113mu?<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n
Tad jums j\u0101izlemj, vai veiksiet prim\u0101ro vai sekund\u0101ro tirgus izp\u0113ti. Tas ir atkar\u012bgs no atbild\u0113m uz iepriek\u0161 uzdotajiem jaut\u0101jumiem, jo no t\u0101 ir atkar\u012bgs, k\u0101da veida inform\u0101cija jums ir nepiecie\u0161ama.<\/p>\r\n\r\n\r\n\r\n
Prim\u0101r\u0101 tirgus izp\u0113te<\/h3>\r\n\r\n\r\n\r\n
Parasti prim\u0101r\u0101 izp\u0113te var b\u016bt diezgan d\u0101rga, jo, lai ieg\u016btu efekt\u012bvu inform\u0101ciju, ir nepiecie\u0161ams daudz darbasp\u0113ka un laika. Ja jums nav resursu un jums ir nepiecie\u0161ams iem\u0101c\u012bties, k\u0101 veikt tirgus izp\u0113ti jaunuz\u0146\u0113mumam, ir da\u017ei maz\u0101k d\u0101rgi apvedce\u013ci.<\/p>\r\n\r\n\r\n\r\n
P\u0113tniekam ar\u012b j\u0101izlemj, vai vi\u0146\u0161 v\u0113las v\u0101kt kvantitat\u012bvus vai kvalitat\u012bvus datus. Lai gan m\u0113s to p\u0101r\u0101k detaliz\u0113ti neiztirz\u0101sim, \u0161eit ir tabula, kur\u0101 ir sadal\u012btas galven\u0101s at\u0161\u0137ir\u012bbas:<\/p>\r\n\r\n\r\n
\r\n![\"Tirgus](\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/03\/Blue-Monochromatic-and-Modern-Problem-and-Solution-Table-Graph-2.png\")
<\/figure>\r\n<\/div>\r\n\r\n\r\nLai ieg\u016btu vajadz\u012bgos datus, varat izmantot vair\u0101kas metodes:<\/p>\r\n\r\n\r\n
\r\n![\"Tirgus](\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/03\/Blue-Monochromatic-and-Modern-Problem-and-Solution-Table-Graph.png\")
<\/figure>\r\n<\/div>\r\n\r\n\r\nSekund\u0101r\u0101 tirgus izp\u0113te (uz\u0146\u0113mumi un avoti)<\/h3>\r\n\r\n\r\n\r\n
Sekund\u0101r\u0101 izp\u0113te ir daudz l\u0113t\u0101ka un var b\u016bt diezgan efekt\u012bva, risinot nespecifisk\u0101kas uz\u0146\u0113m\u0113jdarb\u012bbas probl\u0113mas. Tirgus izp\u0113tes datub\u0101z\u0113s bie\u017ei vien ir pieejama visa vajadz\u012bg\u0101 inform\u0101cija, turkl\u0101t to izlases lielums ir milz\u012bgs, t\u0101p\u0113c ir v\u0113rts t\u0101s apl\u016bkot. \u0160eit ir da\u017eas, kas j\u016bs var\u0113tu interes\u0113t:<\/p>\r\n\r\n\r\n\r\n
- \r\n
- BCC p\u0113tniec\u012bba<\/a>: Tirgus anal\u012bze un prognoz\u0113\u0161ana, galvenok\u0101rt koncentr\u0113joties uz jaun\u0101m tehnolo\u0123ij\u0101m un zin\u0101tnes sasniegumiem.<\/li>\r\n\r\n\r\n\r\n
- CB Insights<\/a>: \u0160\u012b saite atveras jaun\u0101 log\u0101 CB Insights tehnolo\u0123iju tirgus izp\u0113tes platforma analiz\u0113 miljoniem datu punktu par riska kapit\u0101lu, jaunuz\u0146\u0113mumiem, patentiem, partner\u012bb\u0101m un zi\u0146\u0101m, lai prognoz\u0113tu jaun\u0101s tehnolo\u0123ijas un tendences.<\/li>\r\n\r\n\r\n\r\n
- IBISWorld nozares zi\u0146ojumi<\/a>: Zi\u0146ojumos galven\u0101 uzman\u012bba piev\u0113rsta Zieme\u013camerikai un da\u017e\u0101m pasaules nozar\u0113m. Noder\u012bgi, lai g\u016btu specifisku ieskatu uz\u0146\u0113m\u0113jdarb\u012bb\u0101.<\/li>\r\n\r\n\r\n\r\n
- MarketResearch.com<\/a>: Noder\u012bgi zi\u0146ojumi par pat\u0113ri\u0146a prec\u0113m, demogr\u0101fiju, p\u0101rtiku, dz\u0113rieniem, vesel\u012bbas apr\u016bpi, farm\u0101ciju un citiem jaut\u0101jumiem. Taj\u0101 ir pieejami vair\u0101ki zi\u0146ojumi no da\u017e\u0101diem avotiem.<\/li>\r\n\r\n\r\n\r\n
- Pases GMID<\/a>: pla\u0161a m\u0113roga tirgus p\u0113t\u012bjumi no vair\u0101k nek\u0101 200 valst\u012bm, kas aptver pat\u0113ri\u0146a produktus un pakalpojumus, demogr\u0101fiskos un dz\u012bvesveida zi\u0146ojumus un ekonomiskos datus.<\/li>\r\n\r\n\r\n\r\n
- Statista<\/a>: Lietot\u0101jam draudz\u012bgs avots, kas sniedz daudzus \u0101trus statistikas datus. Vi\u0146u port\u0101l\u0101 ir integr\u0113ta statistika no t\u016bksto\u0161iem avotu, t\u0101p\u0113c tas ir \u0113rts r\u012bks.<\/li>\r\n\r\n\r\n\r\n
- Pasaules rekl\u0101mas p\u0113t\u012bjumu centrs<\/a>: Gad\u012bjumu izp\u0113te, tendences, uz\u0146\u0113mumu profili, rekl\u0101mas izdevumu statistika, ekonomiskie dati un pat\u0113r\u0113t\u0101ju ieskats pras\u012bgajam m\u0101rketinga profesion\u0101lim. Lieliski noder tirgus tenden\u010du izp\u0113tei.<\/li>\r\n\r\n\r\n\r\n
- Glob\u0101l\u0101 tirgus inform\u0101cijas datub\u0101ze<\/a>: Fokuss ir pla\u0161s - no pat\u0113ri\u0146a prec\u0113m l\u012bdz alkoholiskajiem dz\u0113rieniem, rota\u013cliet\u0101m un sp\u0113l\u0113m. Pat\u0113r\u0113t\u0101ju demogr\u0101fija ietver dz\u012bvesveidu, ien\u0101kumus, iedz\u012bvot\u0101ju skaitu, tehnolo\u0123iju un pla\u0161sazi\u0146as l\u012bdzek\u013cu lietojumu. Labs avots z\u012bmolu tirgus izp\u0113tei un pirc\u0113ja person\u012bbas izstr\u0101dei.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n
L\u016bk, kam j\u0101piev\u0113r\u0161 uzman\u012bba, nov\u0113rt\u0113jot sekund\u0101ro datu avotus:<\/p>\r\n\r\n\r\n
\r\n![\"Avota](\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/03\/5-Criteria-for-Source-Selection-1.png\")
<\/figure>\r\n<\/div>\r\n\r\n\r\nSoci\u0101lo mediju tirgus izp\u0113te<\/h2>\r\n\r\n\r\n\r\n
L\u016bk, k\u0101 j\u016bs varat izmantot soci\u0101los pla\u0161sazi\u0146as l\u012bdzek\u013cus savos p\u0113tnieciskajos centienos:<\/p>\r\n\r\n\r\n\r\n
- \r\n
- Kopienas lapas k\u0101 p\u0113tniec\u012bbas r\u012bks<\/strong>: Kopienas lapas, piem\u0113ram, Reddit vai Discord, ir lielisks resurss konkr\u0113tu pat\u0113r\u0113t\u0101ju mekl\u0113\u0161anai un izp\u0113tei. Ja v\u0113laties izp\u0113t\u012bt k\u0101du pat\u0113r\u0113t\u0101ju segmentu, varat tos atrast \u0161aj\u0101s kop\u012bgo intere\u0161u grup\u0101s.<\/li>\r\n\r\n\r\n\r\n
- Viegla divvirzienu mijiedarb\u012bba ar pat\u0113r\u0113t\u0101jiem<\/strong>: Varat veidot sarunas un apl\u016bkot cilv\u0113ku zi\u0146ojumus, lai diezgan viegli secin\u0101tu, k\u0101 z\u012bmoli darbojas. Lieliski noder z\u012bmola uztveres izp\u0113tei.<\/li>\r\n\r\n\r\n\r\n
- Facebook lapas p\u0113tniec\u012bbas subjektu\/partneru mekl\u0113\u0161anai<\/strong>: Lai gan \u0161\u012b platforma vairs nav t\u0101da, k\u0101da t\u0101 bija agr\u0101k, taj\u0101 joproj\u0101m ir \u012bpa\u0161as lapas, kas paredz\u0113tas kol\u0113\u0123u p\u0113tnieku mekl\u0113\u0161anai. Tas joproj\u0101m ir lielisks veids, k\u0101 apkopot cilv\u0113kus aptauj\u0101m vai tirgus izp\u0113tes pane\u013ciem. Viens no profesion\u0101\u013cu padomiem ir rakst\u012bt cilv\u0113kiem tie\u0161as zi\u0146as, nevis public\u0113ties lap\u0101s (liel\u0101k\u0101 da\u013ca cilv\u0113ku nepiev\u0113r\u0161 uzman\u012bbu zi\u0146\u0101m, bet atbild\u0113s uz tie\u0161ajiem zi\u0146ojumiem).<\/li>\r\n\r\n\r\n\r\n
- Hashtagi un tenden\u010du izp\u0113te<\/strong>: Lai gan p\u0113t\u012bjumiem Twitter t\u012bkl\u0101 var b\u016bt daudz k\u013c\u016bdu, tas ir fantastisks avots, lai p\u0113t\u012btu diskursu, izmantojot hashtagus un tendences.<\/li>\r\n\r\n\r\n\r\n
- Lapu p\u0101rraudz\u012bba lietot\u0101ju vaic\u0101jumu veik\u0161anai<\/strong>: Ja v\u0113laties uzzin\u0101t, par ko run\u0101 j\u016bsu lietot\u0101ji, dodieties uz vi\u0146u pulc\u0113\u0161an\u0101s viet\u0101m. Tas ir lielisks veids, k\u0101 uzzin\u0101t, k\u0101das probl\u0113mas un jaut\u0101jumi cilv\u0113kiem ir aktu\u0101li.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n
Digit\u0101l\u0101 m\u0101rketinga izp\u0113tes r\u012bki<\/h2>\r\n\r\n\r\n
\r\n![\"Tirgus](\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/03\/call-center-7040784_960_720-700x618.png\")
<\/figure>\r\n<\/div>\r\n\r\n\r\nAtsl\u0113gas v\u0101rdiFX<\/strong>: Lieliska maksas platforma \u0101trai atsl\u0113gv\u0101rdu sarakstu izveidei. Ieskats un inform\u0101cija ir viegli ieg\u016bstama, t\u0101p\u0113c t\u0101 var b\u016bt labs papildin\u0101jums. Google<\/a> Suite.<\/p>\r\n\r\n\r\n\r\n
Bie\u017e\u0101k uzdotie jaut\u0101jumiFox<\/strong>: Ievadiet tematu un atlasiet vietnes, lai r\u012bks var\u0113tu ieg\u016bt un izveidot sarakstu ar sait\u0113m, kas ilustr\u0113 j\u016bsu auditorijas domas.<\/p>\r\n\r\n\r\n\r\n
SEMrush<\/strong>: Pied\u0101v\u0101 lielisku komplektu mekl\u0113\u0161anas r\u012bki mekl\u0113t\u0101jprogrammu anal\u012bzei<\/a>, t\u0101 ir \u013coti noder\u012bga konkurentu izp\u0113tei no pirmavota.<\/p>\r\n\r\n\r\n\r\n
IBM SPSS<\/strong>: Daudzu biznesa studentu bieds, bet ar\u012b b\u016btiska statistikas un tirgus izp\u0113tes programmat\u016bra. T\u0101 ir apr\u012bkota ar vis\u0101m funkcij\u0101m, kas jums var\u0113tu b\u016bt nepiecie\u0161amas, lai analiz\u0113tu visus statistikas datus un grafiski tos att\u0113lotu.<\/p>\r\n\r\n\r\n\r\n
Jamovi<\/strong>: Ja jums ir nepiecie\u0161ama tikai pamata funkcijas<\/a> IBM SPSS, Jamovi ir lieliska, bezmaksas un viegl\u0101k lietojama alternat\u012bva.<\/p>\r\n\r\n\r\n\r\n
Padomi p\u0113tniec\u012bbai<\/h2>\r\n\r\n\r\n\r\n
L\u016bk, da\u017ei padomi, kas j\u0101\u0146em v\u0113r\u0101:<\/p>\r\n\r\n\r\n\r\n
- \r\n
- Struktur\u0113jot m\u0101rketinga p\u0113t\u012bjuma probl\u0113mu, atcerieties izmantot SMART sist\u0113ma<\/a>.<\/li>\r\n\r\n\r\n\r\n
- Digit\u0101laj\u0101 m\u0101rketing\u0101 m\u0113s bie\u017ei vien struktur\u0113jam izp\u0113tes probl\u0113mu k\u0101 jaut\u0101jumu, ko uzdotu Google.<\/li>\r\n\r\n\r\n\r\n
- Veicot prim\u0101ro izp\u0113ti, mekl\u0113jiet jau eso\u0161us izp\u0113tes instrumentus. Tas var iev\u0113rojami sa\u012bsin\u0101t j\u016bsu p\u0113t\u012bjuma laiku.<\/li>\r\n\r\n\r\n\r\n
- Masu e-pasta v\u0113stules var b\u016bt noder\u012bg\u0101kas uz\u0146\u0113mumu p\u0113t\u012bjumiem, ta\u010du priv\u0101tpersonas bez stimuliem uz t\u0101m atbild\u0113s daudz ret\u0101k.<\/li>\r\n\r\n\r\n\r\n
- Ir apsekojumu koplieto\u0161anas vietnes, kur\u0101s p\u0113tnieki var dal\u012bties ar sav\u0101m veidlap\u0101m un pal\u012bdz\u0113t cits citam.<\/li>\r\n\r\n\r\n\r\n
- Specializ\u0113tas kopienas un tie\u0161saist\u0113<\/a> grupas, piem\u0113ram, subreditos, var b\u016bt \u013coti noder\u012bgas dal\u012bbnieku mekl\u0113\u0161an\u0101.<\/li>\r\n<\/ul>","protected":false},"excerpt":{"rendered":"
Tirgus izp\u0113tes veik\u0161ana var b\u016bt sare\u017e\u0123\u012bta lieta, ta\u010du, par laimi, ir daudz resursu, padomu un triku, kas var jums pal\u012bdz\u0113t. L\u016bk, kam j\u0101piev\u0113r\u0161 uzman\u012bba, v\u0101cot datus. <\/p>","protected":false},"author":1,"featured_media":12738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13],"tags":[149,151,150],"wl_entity_type":[47,54],"class_list":["post-10298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","tag-market-research","tag-market-research-tips","tag-small-business","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"\n
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- Viegla divvirzienu mijiedarb\u012bba ar pat\u0113r\u0113t\u0101jiem<\/strong>: Varat veidot sarunas un apl\u016bkot cilv\u0113ku zi\u0146ojumus, lai diezgan viegli secin\u0101tu, k\u0101 z\u012bmoli darbojas. Lieliski noder z\u012bmola uztveres izp\u0113tei.<\/li>\r\n\r\n\r\n\r\n
- CB Insights<\/a>: \u0160\u012b saite atveras jaun\u0101 log\u0101 CB Insights tehnolo\u0123iju tirgus izp\u0113tes platforma analiz\u0113 miljoniem datu punktu par riska kapit\u0101lu, jaunuz\u0146\u0113mumiem, patentiem, partner\u012bb\u0101m un zi\u0146\u0101m, lai prognoz\u0113tu jaun\u0101s tehnolo\u0123ijas un tendences.<\/li>\r\n\r\n\r\n\r\n
- BCC p\u0113tniec\u012bba<\/a>: Tirgus anal\u012bze un prognoz\u0113\u0161ana, galvenok\u0101rt koncentr\u0113joties uz jaun\u0101m tehnolo\u0123ij\u0101m un zin\u0101tnes sasniegumiem.<\/li>\r\n\r\n\r\n\r\n
- Ieg\u016bstiet lab\u0101ku izpratni par savu m\u0113r\u0137auditorija<\/a> un konkurence<\/strong>: Turkl\u0101t tirgus izp\u0113te sniedz ie\u0146\u0113mumu prognozes, koncentr\u0113jas uz klientu vajadz\u012bb\u0101m un piepras\u012bjumiem un nov\u0113rt\u0113 uz\u0146\u0113muma pan\u0101kumus, sal\u012bdzinot tos ar krit\u0113rijiem.<\/li>\r\n\r\n\r\n\r\n