{"id":11376,"date":"2023-06-27T05:25:07","date_gmt":"2023-06-27T05:25:07","guid":{"rendered":"https:\/\/promoguy.nl\/b2b-content-copywriting-workflow-for-growth\/"},"modified":"2024-09-18T01:07:36","modified_gmt":"2024-09-18T01:07:36","slug":"b2b-content-copywriting-workflow-for-growth","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lv\/blog\/2023\/06\/27\/b2b-content-copywriting-workflow-for-growth\/","title":{"rendered":"B2B satura un tekstu veido\u0161anas darba pl\u016bsma izaugsmei"},"content":{"rendered":"<p class=\"wp-block-paragraph\">No daudzajiem veidiem, k\u0101 piesaist\u012bt biznesa klientus, visgr\u016bt\u0101k ir noteikt tekstu rakst\u012b\u0161anu un soci\u0101lo pla\u0161sazi\u0146as l\u012bdzek\u013cu saturu. B2B satura rakst\u012b\u0161ana notiek saska\u0146\u0101 ar citiem noteikumiem, un tai ir j\u0101pieiet atbilsto\u0161i. \u0160aj\u0101 rakst\u0101 tiks apl\u016bkotas B2B zi\u0146ojumapmai\u0146as, kopiju rakst\u012b\u0161anas un soci\u0101lo pla\u0161sazi\u0146as l\u012bdzek\u013cu satura darba pl\u016bsmas, kas var pal\u012bdz\u0113t jums uzlabot sazi\u0146u starp uz\u0146\u0113mumiem.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">B2B zi\u0146ojumu strat\u0113\u0123ija efekt\u012bvai izaugsmei<\/h2>\r\n\r\n\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">S\u0101ksim ar zi\u0146ojuma strat\u0113\u0123iju. K\u0101p\u0113c? t\u0101p\u0113c, ka viss saturs (\u012bpa\u0161i B2B) ir radies no <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lv\/blog\/vocabulary\/marketing\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/marketing\" >m\u0101rketings<\/a> v\u0113st\u012bjums un m\u0113r\u0137i. Ja v\u0113laties uzzin\u0101t vair\u0101k par zi\u0146ojumu s\u016bt\u012b\u0161anu un iestat\u012b\u0161anu, <a href=\"https:\/\/promoguy.nl\/lv\/blog\/messaging-strategy-branding-trends-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">mums ir tam velt\u012bts atsevi\u0161\u0137s raksts.<\/a>.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Run\u0101jot par pamatliet\u0101m, visiem j\u016bsu zi\u0146ojumiem ir j\u0101b\u016bt balst\u012btiem uz j\u016bsu m\u0101rketinga m\u0113r\u0137iem. \u0160eit ir da\u017ei tipiski zi\u0146ojumapmai\u0146as m\u0113r\u0137i, kas optimiz\u0113 B2B izaugsmes m\u0101rketingu:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Inform\u0113t\u012bbas strat\u0113\u0123ija<\/strong>: S\u0101kotn\u0113jiem piltuves posmiem. Saturs, piem\u0113ram, infografikas, videoklipi vai ievadraksti, kas izce\u013c uz\u0146\u0113m\u0113jdarb\u012bbas probl\u0113mu, kuru j\u016bs risin\u0101t potenci\u0101lajiem klientiem.<\/li>\r\n\r\n\r\n\r\n<li><strong>Lead Generation<\/strong>: Satura veids, kas paredz\u0113ts, lai m\u0113r\u0137tiec\u012bgi atlas\u012btu potenci\u0101los klientus un virz\u012btu tos lejup pa piltuvi. Tas ir m\u0113r\u0137tiec\u012bg\u0101ks un specifisk\u0101ks satura veids, kura m\u0113r\u0137is ir atrisin\u0101t konkr\u0113tu biznesa probl\u0113mu j\u016bsu klientiem, lai novestu vi\u0146us l\u012bdz p\u0113d\u0113jiem l\u0113mumu pie\u0146em\u0161anas posmiem.<\/li>\r\n\r\n\r\n\r\n<li><strong>Produkta vai pakalpojuma diferenci\u0101cija<\/strong>: \u012apa\u0161i noder\u012bgs nozar\u0113s ar augstu konkurenci. Tas ir saturs, kas izstr\u0101d\u0101ts, lai j\u016bs at\u0161\u0137irtu no konkurentiem. Tas var ietvert sal\u012bdzin\u0101\u0161anas rakstus, cenu sal\u012bdzin\u0101\u0161anas r\u012bkus vai pat rakstus, kuros izmantoti konkurentu atsl\u0113gv\u0101rdi vai produktu nosaukumi, lai piesaist\u012btu klientus.<\/li>\r\n\r\n\r\n\r\n<li><strong>Z\u012bmolved\u012bba<\/strong>: \u013boti svar\u012bgi ir veidot savu z\u012bmolu, un saturs ir lielisks veids, k\u0101 to pan\u0101kt. Soci\u0101lo mediju un t\u012bmek\u013ca viet\u0146u saturs ir personisk\u0101ks nek\u0101 rekl\u0101mas, un tas \u013cauj sp\u0113l\u0113ties ar z\u012bmola identit\u0101ti.<\/li>\r\n\r\n\r\n\r\n<li><strong>Klientu notur\u0113\u0161ana<\/strong>: Kad jums ir klienti, ir svar\u012bgi, lai vi\u0146i justos iesaist\u012bti. Turpiniet vi\u0146us inform\u0113t ar e-pasta v\u0113stul\u0113m, satura atjaunin\u0101jumiem, bi\u013ceteniem un videoklipiem.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">M\u0101rketinga zi\u0146ojuma izveide<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Varat izv\u0113l\u0113ties strat\u0113\u0123iju, kas vislab\u0101k atbilst j\u016bsu uz\u0146\u0113muma vajadz\u012bb\u0101m, un piel\u0101got tai savu v\u0113st\u012bjumu. Neaizmirstiet pievienot \u0161os elementus:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Z\u012bmola b\u016bt\u012bba<\/strong> (balss, tonis, person\u012bba): Vai esat form\u0101ls vai neform\u0101ls? Draudz\u012bgs vai profesion\u0101ls? moderns vai klasisks? Tam j\u0101b\u016bt saist\u012btam ar to, k\u0101das emocijas v\u0113laties, lai klienti izj\u016bt.<\/li>\r\n\r\n\r\n\r\n<li><strong>Tagline<\/strong>: Fr\u0101ze, kas uzreiz atsauc atmi\u0146\u0101 j\u016bsu uz\u0146\u0113mumu (McDonald's ir \"I'm lovin' it\", Nike ir \"Just Do it\").<\/li>\r\n\r\n\r\n\r\n<li><strong>V\u0113rt\u012bbas pied\u0101v\u0101jums<\/strong>: Ko j\u016bs pied\u0101v\u0101jat, ko neviens cits nevar pied\u0101v\u0101t gan kognit\u012bv\u0101, gan emocion\u0101l\u0101 zi\u0146\u0101? Piem\u0113ram, \"M\u0113s ra\u017eojam automobi\u013cus, kas iemieso sp\u0113ka un klases saj\u016btu\".<\/li>\r\n\r\n\r\n\r\n<li><strong>Z\u012bmola zi\u0146u veido\u0161anas p\u012bl\u0101ri<\/strong>: K\u0101 j\u016bs \u012bstenojat savu v\u0113rt\u012bbu pied\u0101v\u0101jumu? Saska\u0146\u0101 ar iepriek\u0161 min\u0113to piem\u0113ru par automa\u0161\u012bnu: \"jaun\u0101k\u0101s tehnolo\u0123ijas, v\u0113sturiskie dizaineri un ekskluz\u012bva klientu atlase, lai m\u016bsu automa\u0161\u012bnas b\u016btu reti sastopamas\".<\/li>\r\n\r\n\r\n\r\n<li><strong>Pier\u0101d\u012bjumu punkti<\/strong>: Esi vair\u0101k nek\u0101 tikai runas. Par\u0101diet saviem klientiem, ka j\u016bs varat fiziski izpild\u012bt sol\u012bjumus, ko sniedzat savos v\u0113st\u012bjumos. Sniedziet da\u017eus statistikas datus un klientu atsauksmes, lai paspilgtin\u0101tu p\u0101rdo\u0161anas pied\u0101v\u0101jumu.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">B2B tekstu rakst\u012b\u0161ana izaugsmes m\u0101rketingam<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Apspried\u012bsim da\u017eus B2B rakstu kop\u0113\u0161anas nosl\u0113pumus un \u012bk\u0161\u0137u rakst\u012b\u0161anas noteikumus. Viens no svar\u012bg\u0101kajiem ir tas, ka <strong>da\u017ereiz maz\u0101k ir vair\u0101k<\/strong>. Jums nav nepiecie\u0161ams daudzv\u0101rd\u012bgums, jo internets ir daudz vizu\u0101l\u0101ks medijs, kur <strong>att\u0113li var sniegt skaidrojumu<\/strong> gl\u012bti. Ja v\u0113laties izcelties un patiesi atspogu\u013cot sava z\u012bmola identit\u0101ti, ir nepiecie\u0161ams iek\u013caut vair\u0101k att\u0113lu. Galu gal\u0101, teksta bloks ir daudz maz\u0101k saisto\u0161s un <a href=\"https:\/\/www.contentpowered.com\/blog\/blog-images-necessary-rank\/\">dati liecina, ka raksti ar att\u0113liem parasti pl\u016bst lab\u0101k<\/a> las\u012bt\u0101jiem.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Rado\u0161\u0101 tekstu izstr\u0101de <strong>B2B parasti ir maz\u0101k emocion\u0101ls un vair\u0101k funkcion\u0101ls<\/strong>, t\u0101p\u0113c prec\u012bzi lietojiet valodu. Persona, kas las\u012bs j\u016bsu rakstus, b\u016bs uz\u0146\u0113m\u0113ja, kas nav noska\u0146ota uz \"m\u012bksto p\u0101rdo\u0161anu\". Sniedziet vi\u0146iem v\u0113rt\u012bbas pied\u0101v\u0101jumu un past\u0101stiet, k\u0101du probl\u0113mu j\u016bs risin\u0101t. Tas veido j\u016bsu \"virspunkta\" strat\u0113\u0123iju.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">B2B satur\u0101, <strong>nodro\u0161in\u0101t vienm\u0113r\u012bgu uz\u0146em\u0161anas procesa norisi.<\/strong> ir b\u016btiska. T\u0101p\u0113c, tikl\u012bdz esat ieguvis ieinteres\u0113tu klientu, jums ir nepiecie\u0161ams apak\u0161\u0113j\u0101 kan\u0101la saturs, kas papildina klienta ce\u013cojumu un \u013cauj vi\u0146am vislab\u0101k izmantot j\u016bsu produktu. J\u016bs varat pievienot bie\u017ei uzdotos jaut\u0101jumus, pam\u0101c\u012bbas, soci\u0101lajos pla\u0161sazi\u0146as l\u012bdzek\u013cos uzdotos jaut\u0101jumus bloga ierakstiem, pievienot infografikas un daudz ko citu.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">P\u0113c ievadapm\u0101c\u012bbas joproj\u0101m ir nepiecie\u0161ami materi\u0101li, kas <strong>koncentr\u0113ties uz saglab\u0101\u0161anu.<\/strong>. Uzturiet savu auditoriju iesaist\u012btu, run\u0101jot par jaun\u0101kajiem atjaunin\u0101jumiem, atg\u0101din\u0101jumiem izmantot pakalpojumu, jauniem pied\u0101v\u0101jumiem un atk\u0101rtotu m\u0101rketingu.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">B2B soci\u0101lo mediju m\u0101rketinga saturs<\/h3>\r\n\r\n\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">B2B soci\u0101lo pla\u0161sazi\u0146as l\u012bdzek\u013cu strat\u0113\u0123ija var b\u016bt sare\u017e\u0123\u012bta, jo j\u016bsu auditorijai ir \u013coti at\u0161\u0137ir\u012bgas vajadz\u012bbas nek\u0101 vidusm\u0113ra pat\u0113r\u0113t\u0101jam. J\u016bsu soci\u0101lo pla\u0161sazi\u0146as l\u012bdzek\u013cu kopijai ir j\u0101pal\u012bdz iesaist\u012bt un veidot z\u012bmolu, ta\u010du t\u0101s darb\u012bbas joma ir nedaudz ierobe\u017eot\u0101ka, ja j\u016bsu uz\u0146\u0113mums apkalpo tikai profesion\u0101lus klientus.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Da\u017e\u0101di soci\u0101lo mediju kan\u0101li var kalpot da\u017e\u0101diem B2B sazi\u0146as m\u0113r\u0137iem. LinkedIn ir ac\u012bmredzama izv\u0113le B2B, t\u0101p\u0113c s\u0101ksim ar to. InEpasts un potenci\u0101lo klientu uzrun\u0101\u0161ana ir \u013coti svar\u012bgs r\u012bks, ja tas tiek pareizi izmantots. InMail zi\u0146u tekstu veido\u0161ana un test\u0113\u0161ana prasa nedaudz izm\u0113\u0123in\u0101jumu un k\u013c\u016bdu, t\u0101p\u0113c ir noder\u012bgi tur\u0113t l\u012bdzi vair\u0101kas jebkuras zi\u0146as versijas.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Run\u0101jot par cit\u0101m soci\u0101lo mediju platform\u0101m, var b\u016bt noder\u012bgi vispirms iepaz\u012bt savu auditoriju. Svar\u012bgi ar\u012b, lai izv\u0113l\u0113tais kan\u0101ls kalpotu j\u016bsu galvenajiem m\u0101rketinga un zi\u0146o\u0161anas m\u0113r\u0137iem. Lai gan Instagram nav B2B r\u012bks ikvienam uz\u0146\u0113mumam, vizu\u0101l\u0101s m\u0101kslas un modes industrijas p\u0101rst\u0101vji to lieliski izmanto. L\u012bdz\u012bgi, Facebook lapas vai Reddit kopienas izveido\u0161ana var b\u016bt lielisks veids, k\u0101 past\u0101v\u012bgi inform\u0113t savu kopienu un iesaist\u012bties saglab\u0101\u0161anas strat\u0113\u0123ijas satur\u0101.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">B2B m\u0101rketinga automatiz\u0101cijas un satura r\u012bki<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0145emot v\u0113r\u0101 visus m\u016bsu sniegtos padomus, j\u016bs varat justies p\u0101r\u0146emts. Tom\u0113r nav j\u0101uztraucas, jo ir veidi, k\u0101 automatiz\u0113t satura un m\u0101rketinga darba pl\u016bsmu. L\u016bk, da\u017ei r\u012bki, kas var pal\u012bdz\u0113t to izdar\u012bt:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>HubSpot<\/strong>: Fantastiski piem\u0113rots satura public\u0113\u0161anai, izseko\u0161anai un automatiz\u0113\u0161anai. Bloga ideju \u0123enerators var pal\u012bdz\u0113t, ja jums ir rakstnieka blok\u0101de, un WP spraudnis ir tikpat \u0113rts. HubSpot pied\u0101v\u0101 daudz citu r\u012bku, kas to padara par univers\u0101lu biznesa r\u012bku \u0160veices armijas nazi, un tas pied\u0101v\u0101 daudz satura un izaugsmes m\u0101rketinga iesp\u0113ju.<\/li>\r\n\r\n\r\n\r\n<li><strong>SEMrush<\/strong>: Izveidot <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lv\/blog\/vocabulary\/seo\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/seo\" >SEO<\/a> atsl\u0113gv\u0101rdus un satura veidnes, lai pal\u012bdz\u0113tu izp\u0113t\u012bt mekl\u0113t\u0101jprogrammu tendences un rakst\u012bt, \u0146emot v\u0113r\u0101 atsl\u0113gv\u0101rdus. Tas var b\u016bt lielisks pal\u012bgs, lai smeltos idejas, kad runa ir par t\u0113mu izp\u0113ti. Tas var b\u016bt ar\u012b lieliski noder\u012bgs, lai uzzin\u0101tu, k\u0101 cilv\u0113ki mijiedarbojas ar t\u0113mu, par kuru v\u0113laties rakst\u012bt (vai vi\u0146i mekl\u0113 inform\u0101ciju vai v\u0113las kaut ko ieg\u0101d\u0101ties?), kas var b\u016bt noder\u012bgi, izstr\u0101d\u0101jot strat\u0113\u0123iju par piltuves posmiem.<\/li>\r\n\r\n\r\n\r\n<li><strong>Sortlist<\/strong>: B2B r\u012bks, lai izveidotu savienojumu ar uz\u0146\u0113mumiem. Gad\u012bjumu izp\u0113tes public\u0113\u0161anas funkcija ir \u013coti noder\u012bga, jo j\u016bs varat jebkuru saturu, ko rakst\u0101t \u0161aj\u0101 platform\u0101, novirz\u012bt tie\u0161i uz\u0146\u0113mumiem. Tas ir \u0113rti, ja j\u016bsu gal\u012bgais m\u0113r\u0137is ir ieg\u016bt vair\u0101k potenci\u0101lo klientu.<\/li>\r\n\r\n\r\n\r\n<li><strong>Smartlook<\/strong>: Lai gan tas pats par sevi nav satura r\u012bks, t\u0101 datu lietojumprogrammas var padar\u012bt to par lielisku r\u012bku. Smartlook par\u0101da un re\u0123istr\u0113 lietot\u0101ju mijiedarb\u012bbu j\u016bsu lap\u0101s, izmantojot vienk\u0101r\u0161otu ekr\u0101na navig\u0101ciju un siltuma kartes. Tas \u013cauj re\u0101llaik\u0101 saprast, k\u0101 apmekl\u0113t\u0101ji izmanto j\u016bsu vietni, un j\u016bs varat filtr\u0113t datus, izmantojot \u0123eogr\u0101fiju, lapas, ier\u012b\u010du tipus un citus.<\/li>\r\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Out of the many ways of attracting business clients, copywriting and social media content can be the most difficult to pin down. B2B content writing plays by different rules and should be approached accordingly. This article will go through B2B messaging, copywriting, and social media content workflows that can help you improve your company-to-company communications. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,10],"tags":[491,492,163],"wl_entity_type":[47,54],"class_list":["post-11376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-online-presence","tag-b2b-content","tag-marketing-automation","tag-social-media","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>B2B Content &amp; Copywriting Workflow For Growth - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Writing B2B content is a different game than most other types. Here are a few tips to help you make the most of your communication.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/lv\/blog\/2023\/06\/27\/b2b-content-copywriting-workflow-for-growth\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B Content &amp; Copywriting Workflow For Growth\" \/>\n<meta property=\"og:description\" content=\"Writing B2B content is a different game than most other types. 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