{"id":11409,"date":"2023-06-04T22:21:34","date_gmt":"2023-06-04T22:21:34","guid":{"rendered":"https:\/\/promoguy.nl\/brand-marketing-case-healthy-snack-manufacturer\/"},"modified":"2024-09-18T01:14:08","modified_gmt":"2024-09-18T01:14:08","slug":"brand-marketing-case-healthy-snack-manufacturer","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lv\/blog\/2023\/06\/04\/brand-marketing-case-healthy-snack-manufacturer\/","title":{"rendered":"Z\u012bmolu m\u0101rketinga gad\u012bjums: vesel\u012bgu uzkodu ra\u017eot\u0101js"},"content":{"rendered":"

Lai izveidotu sp\u0113c\u012bgu digit\u0101lo kl\u0101tb\u016btni, ir nepiecie\u0161ama efekt\u012bva z\u012bmolved\u012bba un inform\u0101cijas snieg\u0161ana. Pat\u0113r\u0113t\u0101ju z\u012bmoli var g\u016bt lielu labumu no soci\u0101lajiem pla\u0161sazi\u0146as l\u012bdzek\u013ciem, ja tie pareizi izsp\u0113l\u0113 savas k\u0101rtis un iesaista savu auditoriju. \u0160aj\u0101 z\u012bmola m\u0101rketinga piem\u0113r\u0101 tiks par\u0101d\u012bts, k\u0101 m\u0113s pal\u012bdz\u0113j\u0101m Omegachips, vesel\u012bgu uzkodu ra\u017eot\u0101jam un p\u0101rtikas p\u0113tniec\u012bbas uz\u0146\u0113mumam Austrumeirop\u0101, piln\u012bb\u0101 izmantot savu potenci\u0101lu.<\/p>\r\n\r\n\r\n\r\n

\u0160aj\u0101 rakst\u0101 k\u0101 pat\u0113ri\u0146a pre\u010du ra\u017eot\u0101ja z\u012bmola m\u0101rketinga gad\u012bjuma izp\u0113te tiks apl\u016bkota atbilsto\u0161u port\u0101lu izstr\u0101des darba pl\u016bsma, lai uzlabotu z\u012bmola atpaz\u012bstam\u012bbu. Starptautiskai strat\u0113\u0123ijai bija nepiecie\u0161ams atbilsto\u0161s soci\u0101lo pla\u0161sazi\u0146as l\u012bdzek\u013cu m\u0101rketings, saturs, t\u012bmek\u013ca viet\u0146u izstr\u0101de un izseko\u0161ana, lai projektu virz\u012btu n\u0101kamaj\u0101 l\u012bmen\u012b.<\/p>\r\n\r\n\r\n\r\n

M\u016bsu anal\u012bze pal\u012bdz\u0113ja noteikt galvenos s\u0101pju punktus un to, k\u0101 tos atrisin\u0101t, k\u0101 rezult\u0101t\u0101 tika p\u0101rorient\u0113tas digit\u0101l\u0101s inform\u0101cijas snieg\u0161anas proced\u016bras. T\u0101 viet\u0101, lai p\u0101r\u0101k daudz main\u012btu z\u012bmolu, m\u0113s palielin\u0101j\u0101m atpaz\u012bstam\u012bbu, m\u0113r\u0137tiec\u012bgi izmantojot pareizos kan\u0101lus. Izmantojot pareiz\u0101s izseko\u0161anas proced\u016bras, saturu, Pixel lietojumprogrammas un vietnes UX, vi\u0146i var\u0113ja maksim\u0101li izmantot savas m\u0101rketinga kampa\u0146as.<\/p>\r\n\r\n\r\n\r\n

Ar m\u016bsu pal\u012bdz\u012bbu vi\u0146i var\u0113ja palielin\u0101t savu sekot\u0101ju skaitu un sasniegt daudz lab\u0101ku m\u0101rketinga pas\u0101kumu atdevi. Kop\u0161 t\u0101 laika vi\u0146i ir palielin\u0101ju\u0161i pirc\u0113ju skaitu un soci\u0101lajos pla\u0161sazi\u0146as l\u012bdzek\u013cos ir ieguvu\u0161i lab\u0101kus un atbilsto\u0161\u0101kus sekot\u0101jus.<\/p>\r\n\r\n\r\n\r\n

Klientu perspekt\u012bva<\/h2>\r\n\r\n\r\n\r\n

M\u016bsu klients bija Omegachips<\/a>: Austrumeirop\u0101 b\u0101z\u0113ts vesel\u012bgu, uz augu olbaltumviel\u0101m balst\u012btu kartupe\u013cu \u010dipsu alternat\u012bvu ra\u017eot\u0101js. Galu gal\u0101 tie liel\u0101koties bija dom\u0101ti vesel\u012bgi dom\u0101jo\u0161iem cilv\u0113kiem, bet uz\u0146\u0113muma pa\u0161reiz\u0113j\u0101s r\u016bpes bija lab\u0101k nostiprin\u0101ties mazumtirgot\u0101ju un t\u0101l\u0101kp\u0101rdev\u0113ju vid\u016b, lai, izmantojot \u0161os izplat\u012b\u0161anas kan\u0101lus, patiesi sasniegtu galalietot\u0101ju, vienlaikus veidojot savu t\u0113lu.<\/p>\r\n\r\n\r\n\r\n

Uz\u0146\u0113mums v\u0113l\u0113j\u0101s, lai to uzskat\u012btu par vesel\u012bgu uzkodu ar zin\u0101tniski pamatotiem p\u0113t\u012bjumiem. T\u0101 k\u0101 tas ir uz\u0146\u0113mums, kas darbojas konkur\u0113jo\u0161\u0101 nozar\u0113, tam bija nepiecie\u0161ama liel\u0101ka inform\u0113t\u012bba un pirk\u0161anas nol\u016bks m\u0113r\u0137auditorijas vid\u016b. Uz\u0146\u0113mums auga un v\u0113l\u0113j\u0101s piesaist\u012bt liel\u0101ku uzman\u012bbu, lai uzlabotu savu izplat\u012b\u0161anas \u0137\u0113di un izveidotu stabilu z\u012bmolu. Uz\u0146\u0113mums konkur\u0113ja ar t\u0101diem liel\u0101kajiem z\u012bmoliem k\u0101 Lay's, bet var\u0113ja pied\u0101v\u0101t kaut ko unik\u0101lu vesel\u012bgi dom\u0101jo\u0161iem pat\u0113r\u0113t\u0101jiem, izmantojot lins\u0113klas un citas alternat\u012bvas.<\/p>\r\n\r\n\r\n

\r\n
\"Omegachips<\/figure>\r\n<\/div>\r\n\r\n\r\n

L\u012bdz \u0161im klients visakt\u012bv\u0101k darboj\u0101s sav\u0101 Eiropas re\u0123ion\u0101 un da\u017eos perif\u0113rijas re\u0123ionos. Omegachips taj\u0101 laik\u0101 (pirms 3 gadiem) papla\u0161in\u0101j\u0101s uz jaun\u0101m teritorij\u0101m un bija proces\u0101, lai izveidotu daudzvalodu atbalstu sav\u0101m darb\u012bb\u0101m. Tas ietv\u0113ra v\u0101cu un ang\u013cu valod\u0101 run\u0101jo\u0161\u0101s valstis. L\u012bdz ar \u0161o papla\u0161in\u0101\u0161anos uz\u0146\u0113mumam bija nepiecie\u0161ams z\u012bmols, kas b\u016btu lab\u0101k izmantojams \u0161aj\u0101s teritorij\u0101s, k\u0101 ar\u012b izseko\u0161anas iesp\u0113jas, lai piln\u012bb\u0101 nov\u0113rt\u0113tu savu darb\u012bbu efektivit\u0101ti turpm\u0101kai pl\u0101no\u0161anai.<\/p>\r\n\r\n\r\n\r\n

T\u0101p\u0113c vi\u0146i sazin\u0101j\u0101s ar m\u016bsu a\u0123ent\u016bru, lai veiktu z\u012bmola veido\u0161anu un iepirkumus B2B segment\u0101, kur\u0101 galvenok\u0101rt iesaist\u012bti veikali un mazumtirgot\u0101ji. Vi\u0146i v\u0113l\u0113j\u0101s t\u012bmek\u013ca vietni ar uzlabot\u0101m m\u0101rketinga iesp\u0113j\u0101m, piem\u0113ram, izseko\u0161anas iesp\u0113j\u0101m un lab\u0101kiem port\u0101liem sazi\u0146ai ar klientiem. M\u016bsu uzdevums bija ar\u012b izveidot z\u012bmolu materi\u0101lus, piem\u0113ram, att\u0113lus un saturu soci\u0101lajos pla\u0161sazi\u0146as l\u012bdzek\u013cos, lai v\u0113l vair\u0101k papla\u0161in\u0101tu to p\u0101rkl\u0101jumu.<\/p>\r\n\r\n\r\n\r\n

Efekt\u012bvas z\u012bmola m\u0101rketinga kampa\u0146as veido\u0161ana<\/h2>\r\n\r\n\r\n\r\n

P\u0113c uz\u0146\u0113muma audita pabeig\u0161anas m\u0113s konstat\u0113j\u0101m, ka galven\u0101s jomas, kur\u0101s nepiecie\u0161ami uzlabojumi, ir soci\u0101lo pla\u0161sazi\u0146as l\u012bdzek\u013cu strat\u0113\u0123ija un izseko\u0161ana. Veidojot vi\u0146u t\u012bmek\u013ca vietni, m\u0113s izstr\u0101d\u0101j\u0101m stabilu kontaktu lapu un lielisku infrastrukt\u016bru lapas rezult\u0101tu uzraudz\u012bbai. M\u0113s optimiz\u0113j\u0101m UX, lai nodro\u0161in\u0101tu piek\u013cuvi pareizaj\u0101m lap\u0101m, un izstr\u0101d\u0101j\u0101m vietni 4 da\u017e\u0101d\u0101s valod\u0101s.<\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

Galvenais izaicin\u0101jums bija ieinteres\u0113t potenci\u0101los pirc\u0113jus. B2C \u0161aj\u0101 nozar\u0113 b\u016btu viegl\u0101k, jo t\u0101 b\u016btu saist\u012bta ar p\u0101rdo\u0161anu tie\u0161saist\u0113. Tom\u0113r, lai piesaist\u012btu potenci\u0101los klientus, ir nepiecie\u0161ams nedaudz vair\u0101k zin\u0101\u0161anu un izpratnes par izaugsmi. B\u016btu nepiecie\u0161ams liel\u0101ks uzsvars uz z\u012bmolved\u012bbu, kas piesaist\u012btu B2B pirc\u0113jus, un strat\u0113\u0123iju, kas veicin\u0101tu uz\u0146\u0113mumu iesaist\u012b\u0161anos.<\/p>\r\n\r\n\r\n\r\n

Konsekventa z\u012bmola veido\u0161ana bija pa\u0161saprotama, ta\u010du tai bija nepiecie\u0161ama pla\u0161\u0101ka izplat\u012bba. Soci\u0101lo pla\u0161sazi\u0146as l\u012bdzek\u013cu saturs tiktu izmantots, lai palielin\u0101tu vi\u0146u sekot\u0101ju skaitu un pal\u012bdz\u0113tu sasniegt efekt\u012bvu sasniedzam\u012bbu. B2B m\u0101rketingam tas b\u016btu efekt\u012bvs sign\u0101ls mazumtirgot\u0101jiem, ka potenci\u0101lie klienti izr\u0101da interesi, kas b\u016btu sava veida soci\u0101lais pier\u0101d\u012bjums uz\u0146\u0113muma produktu pirk\u0161anai un p\u0101rdo\u0161anai.<\/p>\r\n\r\n\r\n\r\n

Attiec\u012bb\u0101 uz z\u012bmolved\u012bbu uz\u0146\u0113muma pozicion\u0113\u0161anas strat\u0113\u0123ij\u0101 bija daudz noder\u012bgu st\u0101st\u012bjuma aspektu. Galvenie elementi, uz kuriem m\u0113s var\u0113j\u0101m koncentr\u0113ties, lai tos izceltu, bija uz\u0146\u0113muma pieredze p\u0101rtikas zin\u0101tn\u0113, produkta vesel\u012bguma aspekts un alternat\u012bva pozicion\u0113\u0161ana sal\u012bdzino\u0161i nevesel\u012bgai tirgus konkurencei. Tie kop\u0101 veidotu sp\u0113c\u012bgu v\u0113st\u012bjumu, kas var\u0113tu piesaist\u012bt potenci\u0101los pirc\u0113jus no mazumtirdzniec\u012bbas puses.<\/p>\r\n\r\n\r\n\r\n

P\u0113c tam m\u0113s veic\u0101m kan\u0101lu anal\u012bzi, izstr\u0101d\u0101jot att\u0113lus, soci\u0101lo mediju saturu un t\u012bmek\u013ca port\u0101lu strat\u0113\u0123ijas, kas papildin\u0101ja vi\u0146u z\u012bmolu.<\/p>\r\n\r\n\r\n\r\n

Z\u012bmolu m\u0101rketinga anal\u012bze<\/h2>\r\n\r\n\r\n\r\n

M\u016bsu risin\u0101jums bija koncentr\u0113ties uz Facebook lapu, t\u0101s sekot\u0101jiem, t\u012bmek\u013ca vietnes pirkumiem un B2B klientu piesaist\u012b\u0161anu, izmantojot kontaktformu t\u012bmek\u013ca vietn\u0113. Facebook m\u0101rketings bija dz\u012bvotsp\u0113j\u012bgs risin\u0101jums, jo Meta platforma joproj\u0101m ir noz\u012bm\u012bga soci\u0101lo mediju izv\u0113le Austrumeirop\u0101, jo \u012bpa\u0161i vesel\u012bbai dom\u0101jo\u0161o vecuma grup\u0101.<\/p>\r\n\r\n\r\n\r\n

Z\u012bmolved\u012bb\u0101 tiktu uzsv\u0113rta produkta zin\u0101tnisk\u0101 izcelsme, t\u0101 vesel\u012bg\u0101s \u012bpa\u0161\u012bbas un unikalit\u0101te sal\u012bdzin\u0101jum\u0101 ar konkurentiem. Galvenais z\u012bmola v\u0113st\u012bjums balst\u012btos uz \"zin\u0101tnisk\u0101s kompetences\" perspekt\u012bvu (vair\u0101k par v\u0113st\u012bjuma veido\u0161anas pa\u0146\u0113mieniem lasiet m\u016bsu rakst\u0101 par \"zin\u0101tnisko kompetenci\" z\u012bmola v\u0113st\u012bjumi<\/a>). T\u012bmek\u013ca vietne tika atv\u0113rta ar \u0161iem USP, lai piesaist\u012btu potenci\u0101los pirc\u0113jus no m\u0113r\u0137lapas.<\/p>\r\n\r\n\r\n\r\n

Tam b\u016btu simbiotiska saikne ar soci\u0101lo mediju m\u0101rketinga kampa\u0146u, jo viena no t\u0101m dabiski novirz\u012btu potenci\u0101los pirc\u0113jus uz otru. Ar\u012b soci\u0101lo pla\u0161sazi\u0146as l\u012bdzek\u013cu saturs bija v\u0113rsts uz tiem pa\u0161iem USP un saglab\u0101ja z\u012bmola konsekvenci, izmantojot to kr\u0101sas, fontus un logotipus. Soci\u0101lo pla\u0161sazi\u0146as l\u012bdzek\u013cu kan\u0101li b\u016btu ar\u012b saist\u012bti ar uz\u0146\u0113muma vietni.<\/p>\r\n\r\n\r\n\r\n

M\u0113s uzst\u0101d\u012bj\u0101m Facebook Pixel, lai izsekotu datpl\u016bsmas efektivit\u0101ti, un laika gait\u0101 piel\u0101goj\u0101m savu strat\u0113\u0123iju. M\u0113s uzsv\u0113r\u0101m port\u0101lus un r\u0101d\u012bt\u0101jus, kas b\u016btu noder\u012bgi B2B uz\u0146\u0113m\u0113jdarb\u012bbas strat\u0113\u0123ijai, un cent\u0101mies tos uzlabot. Kad skait\u013ci s\u0101ka pieaugt, m\u0113s jau var\u0113j\u0101m redz\u0113t m\u016bsu cent\u012bbu pozit\u012bvo ietekmi.<\/p>\r\n\r\n\r\n\r\n

Rezult\u0101ti<\/h2>\r\n\r\n\r\n\r\n

M\u016bsu veikt\u0101 tie\u0161saistes pirkumu, iesaist\u012b\u0161an\u0101s un B2B rekl\u0101mas cenu uzraudz\u012bba rekord\u012bs\u0101 laik\u0101 uzr\u0101d\u012bja pozit\u012bvus rezult\u0101tus. Tr\u012bs m\u0113ne\u0161u laik\u0101 rekl\u0101mas izmaksas par vienu pirkumu samazin\u0101j\u0101s no 29,3 eiro l\u012bdz 7,6 eiro, un sekot\u0101ju skaits vietn\u0113 Facebook palielin\u0101j\u0101s par 2 t\u016bksto\u0161iem (iev\u0113rojams pieaugums maz\u0101k paz\u012bstamam korporat\u012bvajam z\u012bmolam).<\/p>\r\n\r\n\r\n\r\n

\"Facebook<\/figure>\r\n\r\n\r\n\r\n
\"\"<\/figure>\r\n\r\n\r\n\r\n
\"Z\u012bmola<\/figure>\r\n\r\n\r\n\r\n
\"Z\u012bmolved\u012bbas<\/figure>\r\n\r\n\r\n\r\n

Laika gait\u0101 pirc\u0113ju interese par uzkod\u0101m pieauga, un vi\u0146i s\u0101ka apmekl\u0113t t\u012bmek\u013ca vietni. Sekot\u0101ju skaita pieaugumam sekoja ar\u012b vair\u0101k pirkumu un efekt\u012bva iesaist\u012b\u0161an\u0101s akt\u012bvo lietot\u0101ju, jaunu lietot\u0101ju un sesiju skaita pieauguma veid\u0101. T\u0101pat m\u0113s zin\u0101j\u0101m, ka uz\u0146\u0113mums ieg\u016bst atbilsto\u0161\u0101kus lietot\u0101jus, jo atteikumu r\u0101d\u012bt\u0101ji bija zem\u0101ki nek\u0101 iepriek\u0161.<\/p>\r\n\r\n\r\n\r\n

Zem\u0101ki atteikumu r\u0101d\u012bt\u0101ji un liel\u0101ki p\u0101rdo\u0161anas apjomi noz\u012bm\u0113ja, ka digit\u0101lais m\u0101rketings bija efekt\u012bv\u0101ks nek\u0101 iepriek\u0161. Pieauga ar\u012b unik\u0101lo apmekl\u0113t\u0101ju skaits un samazin\u0101j\u0101s vienas rekl\u0101mas izmaksas, kas ar\u012b liecin\u0101ja par efekt\u012bv\u0101k\u0101m proced\u016br\u0101m kopum\u0101. T\u012bmek\u013ca viet\u0146u izseko\u0161ana l\u012bdz\u012bgi par\u0101d\u012bja, ka port\u0101los, kas visvair\u0101k interes\u0113tu pirc\u0113jus, tika sasniegti augst\u0101ki r\u0101d\u012bt\u0101ji, kas liecin\u0101ja par efekt\u012bv\u0101m UX proced\u016br\u0101m.<\/p>\r\n\r\n\r\n\r\n

Cerams, ka \u0161is z\u012bmolved\u012bbas gad\u012bjuma p\u0113t\u012bjums ir devis jums da\u017eas idejas, ko p\u0101r\u0146emt savos procesos. M\u016bsu darb\u0101 netika izmantoti nek\u0101di sare\u017e\u0123\u012bti vai drastiski pas\u0101kumi, ta\u010du tika veiktas vienlaic\u012bgas, savstarp\u0113ji saist\u012btas izmai\u0146as uz\u0146\u0113muma procesos, kas bija liel\u0101kas par to da\u013cu summu. V\u0113l svar\u012bg\u0101k ir tas, ka, sekojot l\u012bdzi datiem, m\u0113s vienm\u0113r var\u0113j\u0101m b\u016bt dro\u0161i, ka esam uz pareiz\u0101 ce\u013ca un vai mums ir nepiecie\u0161ams kori\u0123\u0113t virzienu.<\/p>\r\n\r\n\r\n\r\n

Vai v\u0113laties sp\u0113c\u012bg\u0101ku kl\u0101tb\u016btni tie\u0161saist\u0113? P\u0101rbaudiet pakalpojumus, lai p\u0101rliecin\u0101tos, vai kaut kas j\u016bs interes\u0113.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Building a strong digital presence requires effective branding and outreach. Consumer brands can benefit greatly from social media if they play their cards right and engage their audience. This brand marketing case will illustrate how we helped Omegachips, a healthy snack manufacturer and food research firm in Eastern Europe, achieve its full potential. As a […]<\/p>\n","protected":false},"author":1,"featured_media":12130,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[17],"tags":[],"wl_entity_type":[47],"class_list":["post-11409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","wl_entity_type-article"],"acf":[],"yoast_head":"\nBrand Marketing Case: Healthy Snack Manufacturer - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"This brand marketing case will illustrate how we helped a healthy snack manufacturer in Eastern Europe achieve its full potential.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/lv\/blog\/2023\/06\/04\/brand-marketing-case-healthy-snack-manufacturer\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Marketing Case: Healthy Snack Manufacturer\" \/>\n<meta property=\"og:description\" content=\"This brand marketing case will illustrate how we helped a healthy snack manufacturer in Eastern Europe achieve its full potential.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promoguy.nl\/lv\/blog\/2023\/06\/04\/brand-marketing-case-healthy-snack-manufacturer\/\" \/>\n<meta property=\"og:site_name\" content=\"Promoguy Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-04T22:21:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-18T01:14:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/06\/2023-08_PROMOGUY_Healthy-Snack-Manufacturer.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"475\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"promoguynl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"promoguynl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 min\u016btes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2023\\\/06\\\/04\\\/brand-marketing-case-healthy-snack-manufacturer\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2023\\\/06\\\/04\\\/brand-marketing-case-healthy-snack-manufacturer\\\/\"},\"author\":{\"name\":\"promoguynl\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/f1e99bd6c6305ded79f1214882575dc7\"},\"headline\":\"Brand Marketing Case: Healthy Snack Manufacturer\",\"datePublished\":\"2023-06-04T22:21:34+00:00\",\"dateModified\":\"2024-09-18T01:14:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2023\\\/06\\\/04\\\/brand-marketing-case-healthy-snack-manufacturer\\\/\"},\"wordCount\":1199,\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2023\\\/06\\\/04\\\/brand-marketing-case-healthy-snack-manufacturer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/2023-08_PROMOGUY_Healthy-Snack-Manufacturer.png\",\"articleSection\":[\"Case Studies\"],\"inLanguage\":\"lv-LV\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2023\\\/06\\\/04\\\/brand-marketing-case-healthy-snack-manufacturer\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2023\\\/06\\\/04\\\/brand-marketing-case-healthy-snack-manufacturer\\\/\",\"name\":\"Brand Marketing Case: Healthy Snack Manufacturer - 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