{"id":11429,"date":"2023-06-08T12:21:06","date_gmt":"2023-06-08T12:21:06","guid":{"rendered":"https:\/\/promoguy.nl\/advertising-trends-for-digital-marketing-2023\/"},"modified":"2024-09-18T01:09:42","modified_gmt":"2024-09-18T01:09:42","slug":"advertising-trends-for-digital-marketing-2023","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lv\/blog\/2023\/06\/08\/advertising-trends-for-digital-marketing-2023\/","title":{"rendered":"Digit\u0101l\u0101 m\u0101rketinga rekl\u0101mas tendences 2023"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Rekl\u0101mas izvieto\u0161ana vairs nav tik vienk\u0101r\u0161a k\u0101 agr\u0101k, jo \u012bpa\u0161i t\u0101p\u0113c, ka m\u016bsu r\u012bc\u012bb\u0101 ir tik daudz iesp\u0113ju. Ir par\u0101d\u012bju\u0161ies jauni digit\u0101l\u0101 m\u0101rketinga r\u012bki, kan\u0101li, platformas un cenu veido\u0161anas strat\u0113\u0123ijas, un m\u0113s esam \u0161eit, lai iz\u0161\u0137irtos no \u0161\u012b trok\u0161\u0146a. \u0160aj\u0101 rakst\u0101 apl\u016bkosim visas b\u016btisk\u0101k\u0101s rekl\u0101mas tendences 2023. gad\u0101.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Rekl\u0101mas ieg\u0101des un cenu veido\u0161anas tendences<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Rekl\u0101mas cenas gad\u0101 ir par\u0101d\u012bju\u0161as, ka cenas ir <a href=\"https:\/\/www.linkedin.com\/pulse\/digital-advertising-prices-rising-here-why-what-do-adskate-inc\/?trk=organization-update-content_share-article\" target=\"_blank\" rel=\"noreferrer noopener\">digit\u0101l\u0101s sf\u0113ras pieaugums.<\/a>.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Meta\/Facebook ir palielin\u0101ju\u0161i savu CPM (izmaksas uz t\u016bksto\u0161) par <a href=\"https:\/\/www.thedrum.com\/opinion\/2022\/04\/28\/the-price-digital-ads-has-skyrocketed-here-s-how-counteract-it\">61%<\/a> gad\u0101, kas tagad ir 17,60 USD\/CPM. Citi apr\u0113\u0137ini l\u0113\u0161, ka <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2022\/11\/14\/how-marketers-are-fighting-rising-ad-costs\/\" target=\"_blank\" rel=\"noreferrer noopener\">89% palielin\u0101jums<\/a>.<\/li>\r\n\r\n\r\n\r\n<li>TikTok ir palielin\u0101jis savu CPM par 185% gada laik\u0101, jo platforma k\u013c\u016bst arvien popul\u0101r\u0101ka. Vid\u0113jais r\u0101d\u012bt\u0101js ir 9,40 USD\/CPM.<\/li>\r\n\r\n\r\n\r\n<li>Google programmatisk\u0101 displeja CPM ir palielin\u0101jies par\u00a0<a href=\"https:\/\/www.thedrum.com\/opinion\/2022\/04\/28\/the-price-digital-ads-has-skyrocketed-here-s-how-counteract-it\">75%<\/a> katru gadu, bet vi\u0146u mekl\u0113\u0161anas rekl\u0101mu CPC (cena par klik\u0161\u0137i) pieauga.\u00a0<a href=\"https:\/\/www.thedrum.com\/opinion\/2022\/04\/28\/the-price-digital-ads-has-skyrocketed-here-s-how-counteract-it\">14%<\/a>\u00a0gada laik\u0101.<\/li>\r\n\r\n\r\n\r\n<li>Ar\u012b Instagram CPM ir palielin\u0101jies, pieaugot par\u00a0<a href=\"https:\/\/www.axios.com\/2021\/10\/07\/higher-prices-weaker-targeting-push-companies-to-rethink-digital-ads\">23%<\/a>\u00a0katru gadu.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">L\u016bk, cik daudz <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lv\/blog\/vocabulary\/google\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/google\" >Google<\/a> rekl\u0101mas izmaksas 2023. gad\u0101:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-11483\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/05\/How-Much-Does-Google-Ads-Cost-in-2022.png\" alt=\"Mekl\u0113\u0161anas rekl\u0101mas sal\u012bdzino\u0161\u0101s nov\u0113rt\u0113\u0161anas tendences\" \/><\/figure>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Vis\u0101s nozar\u0113s vid\u0113j\u0101 CPC ir no 1 l\u012bdz 3 ASV dol\u0101riem.<\/li>\r\n\r\n\r\n\r\n<li>Visd\u0101rg\u0101kie atsl\u0113gv\u0101rdi tuvojas 50 ASV dol\u0101riem vai p\u0101rsniedz tos, un tie galvenok\u0101rt ir saist\u012bti ar finan\u0161u un juridiskajiem pakalpojumiem.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tom\u0113r, apr\u0113\u0137inot ROI, cena nav viss, kam ir noz\u012bme. Daudz\u0113j\u0101d\u0101 zi\u0146\u0101 rekl\u0101mas ir k\u013cuvu\u0161as maz\u0101k efekt\u012bvas, piem\u0113ram, Apple veikto izseko\u0161anas politikas izmai\u0146u vai pat GDPR pas\u0101kumu ievie\u0161anas d\u0113\u013c. Piem\u0113ram, no Apple jaunaj\u0101m priv\u0101tuma politik\u0101m, izmai\u0146\u0101m demogr\u0101fijas <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2022\/11\/14\/how-marketers-are-fighting-rising-ad-costs\/\">datu v\u0101k\u0161ana padara to maz\u0101k efekt\u012bvu.<\/a>, kas rada vair\u0101k las\u012bt\u0101ju atkritumu un maz\u0101ku INI.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Digit\u0101l\u0101 tirgved\u012bba joproj\u0101m ir l\u0113t\u0101ka nek\u0101 vec\u0101s skolas rekl\u0101mas metodes. Run\u0101jot par tradicion\u0101lo rekl\u0101mu, rekl\u0101mas izvieto\u0161ana uz rekl\u0101mas stenda izmaks\u0101 no $2 000 l\u012bdz $20 000 \u010detr\u0101s ned\u0113\u013c\u0101s. Tas var k\u013c\u016bt l\u0113t\u0101k, izmantojot t\u0101dus pakalpojumus k\u0101 Blip Billboards, lai gan tie pied\u0101v\u0101 ierobe\u017eotu laika periodu vair\u0101ku rekl\u0101mu uz vienu izk\u0101rtni form\u0101ta d\u0113\u013c. L\u012bdz\u012bgi, run\u0101jot par to, cik maks\u0101 rekl\u0101ma radio, efekt\u012bvai kampa\u0146ai ned\u0113\u013c\u0101 ir nepiecie\u0161ams no $200 l\u012bdz $5000.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Mobil\u0101s rekl\u0101mas tendences<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Arvien liel\u0101ka noz\u012bme ir rekl\u0101mai, kas ir piel\u0101gota konkr\u0113tai ier\u012bcei, jo gandr\u012bz 80% mobilo ier\u012b\u010du lietot\u0101ju p\u0113d\u0113jo 6 m\u0113ne\u0161u laik\u0101 pirkumus veiku\u0161i, izmantojot t\u0101lruni. Vair\u0101k nek\u0101 51% lietot\u0101ju ar\u012b dod priek\u0161roku mobilaj\u0101m t\u012bmek\u013ca lietotn\u0113m, nevis citiem iepirk\u0161an\u0101s kan\u0101liem, kas par\u0101da, cik svar\u012bgi ir optimiz\u0113t cit\u0101m ier\u012bc\u0113m.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">T\u0101pat pieaug tendence izmantot balss mekl\u0113\u0161anu, kas laika gait\u0101 tikai pieaugs. Mobilo ier\u012b\u010du izmanto\u0161ana arvien vair\u0101k k\u013c\u016bst audio, un paredzams, ka \u0161is mekl\u0113\u0161anas veids pieaugs eksponenci\u0101li. Siri ie\u0146em 36% balss mekl\u0113\u0161anas tirgus da\u013cu, bet v\u0113l 36% tirgus da\u013cu ie\u0146em Google balss pal\u012bgs.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160eit ir da\u017ei veidi, k\u0101 optimiz\u0113t balss lietojumu:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Koncentr\u0113jieties uz ieteiktajiem fragmentiem, jo Google piev\u0113r\u0161 uzman\u012bbu tiem.<\/li>\r\n\r\n\r\n\r\n<li>Koncentr\u0113jieties ar\u012b uz zin\u0101\u0161anu diagramm\u0101m.<\/li>\r\n\r\n\r\n\r\n<li>Jaut\u0101jumu atsl\u0113gv\u0101rdi un\u00a0<a href=\"https:\/\/promoguy.nl\/lv\/blog\/why-long-tail-keywords-are-great-for-ecommerce-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gar\u0101s atsl\u0113gfr\u0101zes<\/a>\u00a0ir reprezentat\u012bv\u0101ki balss mekl\u0113\u0161anas vaic\u0101jumiem.<\/li>\r\n\r\n\r\n\r\n<li><a href=\"https:\/\/promoguy.nl\/lv\/blog\/how-schema-can-boost-your-seo-visibility\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sh\u0113mas mar\u0137\u0113jumi<\/a>\u00a0ar\u012b pal\u012bdz balss mekl\u0113\u0161anai izvirz\u012bties aug\u0161gal\u0101.<\/li>\r\n\r\n\r\n\r\n<li>Optimiz\u0113jiet mobilajiem t\u0101lru\u0146iem, jo liela da\u013ca balss mekl\u0113\u0161anas tiek veikta no mobilaj\u0101m ier\u012bc\u0113m.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Rekl\u0101mdev\u0113jiem vajadz\u0113tu apsv\u0113rt iesp\u0113ju izmantot rea\u0123\u0113jo\u0161as displeja rekl\u0101mas, jo t\u0101s var piel\u0101got zi\u0146ojumus un rekl\u0101mas form\u0101tus, piel\u0101gojot to izm\u0113ru, izskatu un form\u0101tu pieejamaj\u0101m rekl\u0101mas viet\u0101m. T\u0101s var b\u016bt \u012bpa\u0161i noder\u012bgas rekl\u0101m\u0101m, kas tiek izs\u016bt\u012btas da\u017e\u0101d\u0101m ier\u012bc\u0113m vai m\u0113r\u0137grup\u0101m, lai vislab\u0101k piel\u0101gotu form\u0101tu, kas b\u016btu vispievilc\u012bg\u0101kais.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Demogr\u0101fija un lietot\u0101ju tendences<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-11446\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/05\/marketing-7621532__340.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Demogr\u0101fisk\u0101 situ\u0101cija un interneta lieto\u0161ana da\u017e\u0101dos kan\u0101los var at\u0161\u0137irties. Nav nek\u0101ds p\u0101rsteigums, ka da\u017e\u0101d\u0101s platform\u0101s ir izveidojies da\u017e\u0101du lietot\u0101ju un lieto\u0161anas veidu stratifik\u0101cija. Google rekl\u0101mas, iesp\u0113jams, ir visunivers\u0101l\u0101k\u0101 m\u0113r\u0137auditorija, ta\u010du, run\u0101jot par soci\u0101lajiem medijiem, ir j\u0101izv\u0113las gudri. L\u016bk, da\u017ei padomi:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Facebook<\/strong>: Akt\u012bvie m\u0113ne\u0161a lietot\u0101ji:\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/264810\/number-of-monthly-active-facebook-users-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">2,963 miljardi<\/a>, liel\u0101k\u0101 vecuma grupa:\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/376128\/facebook-global-user-age-distribution\/\" target=\"_blank\" rel=\"noreferrer noopener\">25-34 (29.9%)<\/a>, 44% sieviete, 56% v\u012brietis. \u0160\u012bs platformas lietojums samazin\u0101s, ta\u010du 2023. gad\u0101 t\u0101 joproj\u0101m ir dz\u012bvotsp\u0113j\u012bgs rekl\u0101mas veids.<\/li>\r\n\r\n\r\n\r\n<li><strong>Instagram<\/strong>:\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/183585\/instagram-number-of-global-users\/\" target=\"_blank\" rel=\"noreferrer noopener\">1,35 miljardi<\/a> akt\u012bvie m\u0113ne\u0161a lietot\u0101ji, liel\u0101k\u0101 vecuma grupa: <a href=\"https:\/\/www.statista.com\/statistics\/325587\/instagram-global-age-group\/\" target=\"_blank\" rel=\"noreferrer noopener\">18-24 (30.8%)<\/a>, <a href=\"https:\/\/www.statista.com\/statistics\/802776\/distribution-of-users-on-instagram-worldwide-gender\/\" target=\"_blank\" rel=\"noreferrer noopener\">48,2% sievietes, 51,8% v\u012brie\u0161i<\/a>. Z paaudzes lietot\u0101ju skaita pieaugums padara to par pievilc\u012bgu perspekt\u012bvu sal\u012bdzin\u0101jum\u0101 ar Facebook.<\/li>\r\n\r\n\r\n\r\n<li><strong>TikTok<\/strong>:\u00a0<a href=\"https:\/\/www.insiderintelligence.com\/charts\/global-tiktok-user-stats\/\" target=\"_blank\" rel=\"noreferrer noopener\">834,3 miljoni<\/a> akt\u012bvie m\u0113ne\u0161a lietot\u0101ji, liel\u0101k\u0101 vecuma grupa:\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/1299771\/tiktok-global-user-age-distribution\/\" target=\"_blank\" rel=\"noreferrer noopener\">18-24 (21%)<\/a>, <a href=\"https:\/\/www.statista.com\/statistics\/1299785\/distribution-tiktok-users-gender\/\" target=\"_blank\" rel=\"noreferrer noopener\">54% sieviete, 46% v\u012brietis<\/a>. T\u0101 k\u0101 \u0161\u012b ir sal\u012bdzino\u0161i jauna platforma, t\u0101s auditorija ir \u013coti jauna, un rekl\u0101mas konkurence ir maz\u0101ka, t\u0101p\u0113c ir daudz potenci\u0101la efekt\u012bvai kampa\u0146u veido\u0161anai.<\/li>\r\n\r\n\r\n\r\n<li><strong>LinkedIn<\/strong>:\u00a0<a href=\"https:\/\/about.linkedin.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">930 miljoni<\/a> lietot\u0101jiem. Liel\u0101k\u0101 vecuma grupa:\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/192700\/age-distribution-of-us-users-on-linkedin\/#:~:text=As%20of%20December%202021%2C%2058.4,were%20aged%2055%20and%20over.\" target=\"_blank\" rel=\"noreferrer noopener\">30-39 (31%)<\/a>.\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/545216\/linkedin-users-in-the-us-by-gender\/\" target=\"_blank\" rel=\"noreferrer noopener\">43% sieviete, 57% v\u012brietis<\/a>. Lab\u0101kais veids, k\u0101 sazin\u0101ties ar profesion\u0101\u013ciem, un \u012bpa\u0161i noder\u012bgs, ja j\u016bsu darb\u012bba ir B2B.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">K\u0101 redzat, da\u017ei kan\u0101li ir piem\u0113rot\u0101ki da\u017e\u0101diem segmentiem. Rekl\u0101ma, kas v\u0113rsta uz pusaud\u017eiem, var b\u016bt \u013coti efekt\u012bva, jo \u012bpa\u0161i tajos kan\u0101los, kas vi\u0146iem pat\u012bk, un ar piem\u0113rot\u0101m metod\u0113m. Z paaudze ir \u012bpa\u0161i atsauc\u012bga uz ietekm\u0113t\u0101ju <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lv\/blog\/vocabulary\/marketing\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/marketing\" >m\u0101rketings<\/a> un soci\u0101li atbild\u012bgu z\u012bmolu veido\u0161anu. T\u0101pat vi\u0146i ir skeptiski noska\u0146oti ar\u012b pret tradicion\u0101lo m\u0101rketingu, un tos tas maz\u0101k ietekm\u0113.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Visu vecumu lietot\u0101jus \u012bpa\u0161i uzrun\u0101 pozit\u012bvas atsauksmes un mutv\u0101rdu atsauksmes, un 92% klientu lasa. <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lv\/blog\/vocabulary\/online\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/online\" >tie\u0161saist\u0113<\/a> atsauksmes pirms pirkuma. T\u0101p\u0113c rekl\u0101mdev\u0113ji izmanto atsauksmes, lai veidotu lab\u0101ku saikni ar lietot\u0101jiem un virz\u012btu tos t\u0101l\u0101k pirkuma piltuv\u0113. Atsauksmes var inform\u0113t lietot\u0101jus par produkta plusiem un m\u012bnusiem, ko sniedz vi\u0146u vienaud\u017eu grupa, un t\u0101d\u0113j\u0101di t\u0101s tiek uztvertas k\u0101 uzticam\u0101kas.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Glob\u0101l\u0101 rekl\u0101ma pret viet\u0113jo rekl\u0101mu<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Viena no visvair\u0101k nenov\u0113rt\u0113taj\u0101m 2023. gada rekl\u0101mas tendenc\u0113m ir debates par viet\u0113jo un glob\u0101lo rekl\u0101mu. \u013baujiet man paskaidrot: p\u0113d\u0113jos gados m\u0101rketinga speci\u0101listu vid\u016b ir pieaugu\u0161as ba\u017eas, ka rekl\u0101ma k\u013c\u016bst p\u0101r\u0101k pla\u0161a un univers\u0101la, l\u012bdz zaud\u0113 savu potenci\u0101lu. Rea\u0123\u0113jot uz to, tirgot\u0101ji ir ierosin\u0101ju\u0161i viet\u0113j\u0101s, re\u0123ion\u0101l\u0101s vai personisk\u0101kas m\u0101rketinga formas.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160eit ir da\u017ei statistikas dati, kas j\u0101\u0146em v\u0113r\u0101:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>89% mekl\u0113t\u0101ju mekl\u0113 viet\u0113jos <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lv\/blog\/vocabulary\/business\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/business\" >uz\u0146\u0113m\u0113jdarb\u012bba<\/a> vismaz reizi ned\u0113\u013c\u0101.<\/li>\r\n\r\n\r\n\r\n<li><a href=\"https:\/\/neilpatel.com\/blog\/definitive-guide-local-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">46% mekl\u0113jumu Google<\/a>\u00a0piepras\u012bt viet\u0113jo inform\u0101ciju.<\/li>\r\n\r\n\r\n\r\n<li>Mekl\u0113jumi \"tuvu man\" veido lielu da\u013cu no visiem mekl\u0113jumiem.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Nobeigum\u0101<\/strong>:<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Sp\u0113c\u012bgs personaliz\u0113ta viet\u0113j\u0101 m\u0101rketinga apvienojums ar atsauc\u012bgu zi\u0146ojumapmai\u0146u, vecumam un demogr\u0101fijai piel\u0101gotu kan\u0101lu strat\u0113\u0123iju, uzticamu soci\u0101lo pier\u0101d\u012bjumu un rekl\u0101mu ar mobilaj\u0101m un person\u0101lajiem datoriem optimiz\u0113t\u0101m lietojumprogramm\u0101m ir veids, k\u0101 j\u016bs varat g\u016bt pan\u0101kumus rekl\u0101mas jom\u0101 2023. gad\u0101. Cerams, ka \u0161is raksts ir par\u0101d\u012bjis ce\u013cu j\u016bsu m\u0101rketinga centieniem.<\/p>\r\n\r\n<p>&lt;\/style<\/p>","protected":false},"excerpt":{"rendered":"<p>L\u016bk, da\u017eas no jaun\u0101kaj\u0101m rekl\u0101mas tendenc\u0113m, kas b\u016bs aktu\u0101las 2023. gad\u0101, s\u0101kot ar cenu noteik\u0161anu un beidzot ar form\u0101ta izmai\u0146\u0101m un daudz ko citu. <\/p>","protected":false},"author":1,"featured_media":12723,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,14],"tags":[136,137,138],"wl_entity_type":[47,54],"class_list":["post-11429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-trends","tag-advertising-trends","tag-digital-advertising","tag-mobile-advertising","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - 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