{"id":11474,"date":"2023-05-21T15:41:55","date_gmt":"2023-05-21T15:41:55","guid":{"rendered":"https:\/\/promoguy.nl\/google-tech-update-what-it-means-for-marketing\/"},"modified":"2025-04-05T13:16:43","modified_gmt":"2025-04-05T13:16:43","slug":"google-tech-update-what-it-means-for-marketing","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lv\/blog\/2023\/05\/21\/google-tech-update-what-it-means-for-marketing\/","title":{"rendered":"Google tehnolo\u0123iju atjaunin\u0101jums: ko tas noz\u012bm\u0113 m\u0101rketingam"},"content":{"rendered":"

Google nesen r\u012bkoja ikgad\u0113jo I\/O konferenci, kur\u0101 tika demonstr\u0113ta jaun\u0101k\u0101 aparat\u016bra un programmat\u016bra<\/a> inov\u0101cijas, pie kur\u0101m ir str\u0101d\u0101ju\u0161i cent\u012bgie tehnolo\u0123iju giganta in\u017eenieri. Uz\u0146\u0113mums bija sagatavojis \u013coti daudz jaunin\u0101jumu, s\u0101kot ar NLP funkcij\u0101m un beidzot ar Google Bard demonstr\u0101ciju un jauniem t\u0101lru\u0146iem. \u0160\u012bs izmai\u0146as var\u0113tu sniegt ar\u012b daudz iesp\u0113ju digit\u0101lajai veicin\u0101\u0161anai un SEO optimiz\u0101cijai. funkcijas<\/a>. \u0160eit ir m\u016bsu galvenie secin\u0101jumi par \u0161iem svar\u012bg\u0101kajiem Google tehnolo\u0123iju atjaunin\u0101jumiem un to, ko tie noz\u012bm\u0113 m\u0101rketingam.<\/p>\r\n\r\n\r\n\r\n

Google mekl\u0113\u0161anas tehnolo\u0123ija main\u0101s<\/h2>\r\n\r\n\r\n\r\n

AI Snapshots ir paredz\u0113ts main\u012bt veidu, k\u0101 m\u0113s mekl\u0113jam priek\u0161metus un apkopojam inform\u0101ciju.<\/p>\r\n\r\n\r\n\r\n

Saska\u0146\u0101 ar Google<\/a>:<\/p>\r\n\r\n\r\n\r\n

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\"Piem\u0113ram, uzdosim jaut\u0101jumu \"kas ir lab\u0101ks \u0123imenei ar b\u0113rniem l\u012bdz 3 gadu vecumam un suni - Brise Kanjons vai Arkas.\" Parasti j\u016bs var\u0113tu sadal\u012bt \u0161o vienu jaut\u0101jumu s\u012bk\u0101kos jaut\u0101jumos, \u0161\u0137irot pla\u0161o pieejamo inform\u0101ciju un s\u0101kt pa\u0161iem salikt lietas kop\u0101. Izmantojot \u0123enerat\u012bvo m\u0101ksl\u012bgo intelektu, mekl\u0113t\u0101js var veikt da\u013cu no \u0161\u012bs smag\u0101s darb\u012bbas j\u016bsu viet\u0101.\"<\/p>\r\nGoogle emu\u0101rs<\/cite><\/blockquote>\r\n\r\n\r\n

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\"Google<\/figure>\r\n<\/div>\r\n\r\n\r\n

Uz\u0146\u0113mums ir ar\u012b nor\u0101d\u012bjis, ka mekl\u0113\u0161anas sist\u0113mas atjaunin\u0101jumos uzsvars tiks likts uz kvalitat\u012bv\u0101ku saturu un mekl\u0113\u0161anas rezult\u0101tiem. Run\u0101jot par m\u0101rketinga saturu, sist\u0113ma, iesp\u0113jams, k\u013c\u016bs gudr\u0101ka un sp\u0113s patur\u0113t pr\u0101t\u0101 specifisk\u0101kus vaic\u0101jumus, sajaucot tos ar iepriek\u0161\u0113jiem mekl\u0113jumiem, lai nodro\u0161in\u0101tu prec\u012bzus rezult\u0101tus. T\u0101 var ar\u012b \u0123ener\u0113t vaic\u0101jumus, izveidojot vienotu atbildi, l\u012bdz\u012bgi k\u0101 ChatGPT.<\/p>\r\n\r\n\r\n\r\n

Attiec\u012bb\u0101 uz soci\u0101lo pla\u0161sazi\u0146as l\u012bdzek\u013cu m\u0101rketingu b\u016btiska noz\u012bme b\u016bs ar\u012b Google jaunajai Perspectives sist\u0113mai, kas apkopos saturu un viedok\u013cus no soci\u0101lajiem pla\u0161sazi\u0146as l\u012bdzek\u013ciem, lai tos var\u0113tu viegli apskat\u012bt un mekl\u0113t. Tas var\u0113tu b\u016bt lielisks veids, k\u0101 veikt pamata soci\u0101lo t\u012bklu klaus\u012b\u0161anos vai ieg\u016bt \u0101tras atsauksmes par produkti<\/a> no Reddit vai Twitter.<\/p>\r\n\r\n\r\n\r\n

Kopum\u0101 2023. gada Google algoritma atjaunin\u0101jumi paredz lab\u0101ku mekl\u0113\u0161anas nol\u016bku, izmantojot NLP stila vaic\u0101jumus, lab\u0101ku lietot\u0101ja pieredzi, jaunas iepirk\u0161an\u0101s funkcijas un v\u0113l vair\u0101k. Nav skaidrs, k\u0101 tas ietekm\u0113s saturu un m\u0101rketinga proced\u016bras, ta\u010du m\u0113s sagaid\u0101m, ka Google dr\u012bzum\u0101 sniegs skaidrojumus.<\/p>\r\n\r\n\r\n\r\n

Google m\u0101ksl\u012bg\u0101 intelekta eksperimenti ir daudzsolo\u0161i<\/h2>\r\n\r\n\r\n
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\"Google<\/figure>\r\n<\/div>\r\n\r\n\r\n

Google m\u0101ksl\u012bg\u0101 intelekta konferences segments bija kaut kas, kas apstiprin\u0101ja daudz m\u016bsu iepriek\u0161\u0113j\u0101s tehnolo\u0123iju spekul\u0101cijas<\/a>. Lai netiktu p\u0101rsp\u0113ts sacens\u012bb\u0101 ChatGPT vs Google, mekl\u0113t\u0101jprogrammu gigants izmanto iesp\u0113jas, kas ir l\u012bdz\u012bgas (ja ne t\u0101das pa\u0161as k\u0101) dabisk\u0101s valodas apstr\u0101dei \/ lielajiem valodas mode\u013ciem teksta gad\u012bjum\u0101 un \u0123enerat\u012bvajam m\u0101ksl\u012bgajam intelektam att\u0113lu gad\u012bjum\u0101. Iesp\u0113ja rad\u012bt piln\u012bgi jaunus tekstus un att\u0113lus, \u0161\u0137iet (no demonstr\u0101cijas), ir l\u012bdzv\u0113rt\u012bga ChatGPT, Dall-e un l\u012bdz\u012bgi satura r\u012bki<\/a>.<\/p>\r\n\r\n\r\n\r\n

Turkl\u0101t, vi\u0146i sadarbojas ar Adobe<\/a> uzlabot Bard AI t\u0113lu paaudze<\/a> iesp\u0113jas. Lietot\u0101ji var\u0113s rad\u012bt att\u0113lus ar Firefly un t\u0101l\u0101k tos modific\u0113t ar Express programmat\u016bru. Google m\u0101ksl\u012bg\u0101 intelekta z\u012bm\u0113\u0161anas sp\u0113jas, iesp\u0113jams, spers milz\u012bgu soli uz aug\u0161u un \u013caus izmantot \u0113rt\u0101kus satura veido\u0161anas r\u012bkus.<\/p>\r\n\r\n\r\n\r\n

Google m\u0101ksl\u012bg\u0101 intelekta t\u0113rz\u0113\u0161anas iesp\u0113jas \u013caus racionaliz\u0113t mekl\u0113\u0161anu un (iesp\u0113jams) lab\u0101k atpaz\u012bt mekl\u0113\u0161anas nol\u016bku. L\u012bdz\u012bgi k\u0101 ChatGPT, NLP sist\u0113ma \u013caus mekl\u0113t\u0101jprogrammai atcer\u0113ties iepriek\u0161\u0113jo mekl\u0113\u0161anas elementu elementus un piel\u0101got piepras\u012bjumus, lai tie b\u016btu lab\u0101ki. specifiskums<\/a>. Funkcija \"Pal\u012bdz\u0113t man rakst\u012bt\" ir \u0113rta e-pasta m\u0101rketingam un visiem, kas izmanto Google dokumentus, jo ir uzlabotas programmat\u016bras prognoz\u0113\u0161anas iesp\u0113jas.<\/p>\r\n\r\n\r\n\r\n

Google m\u0101ksl\u012bg\u0101 intelekta jom\u0101 ne vienm\u0113r ir veicies gludi. Pirms da\u017eiem m\u0113ne\u0161iem veiktaj\u0101 Google Bard AI test\u0101 rad\u0101s da\u017eas aiz\u0137er\u0161an\u0101s, ta\u010du, neraugoties uz to, uz\u0146\u0113mums turpina darbu. Uz\u0146\u0113mums ar\u012b palielina sava m\u0101ksl\u012bg\u0101 intelekta lingvistisk\u0101s sp\u0113jas, lai tas var\u0113tu izmantot vair\u0101k nek\u0101 40 valodas. Tas pat neietver skait\u013co\u0161anas valodas, kur\u0101m tas var \u0123ener\u0113t ieteikumus. Tas var\u0113tu b\u016bt milz\u012bgs ieguvums t\u012bmek\u013ca dizainam un digit\u0101l\u0101 m\u0101rketinga r\u012bku ievie\u0161anai.<\/p>\r\n\r\n\r\n\r\n

Apl\u016bkojiet Google m\u0101ksl\u012bg\u0101 intelekta demonstr\u0101ciju \u0161eit:<\/p>\r\n\r\n\r\n\r\n

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https:\/\/www.youtube.com\/watch?v=EHQBGKaRKWY<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n

Google Pixel Fold pied\u0101v\u0101 t\u012bmek\u013ca dizaina iesp\u0113jas<\/h2>\r\n\r\n\r\n\r\n

Google Pixel 7a un Fold bija gan pl\u0101nots izlai\u0161anas 10. maij\u0101, jo konferenc\u0113. Lai gan Fold var \u0161\u0137ist nesaist\u012bts ar m\u0101rketingu, tam ir zin\u0101ma ietekme uz to, k\u0101 m\u0113s struktur\u0113jam lapas. Fold faktiski ir gan plan\u0161etdators, gan t\u0101lrunis da\u017eos aspektos. Tas noz\u012bm\u0113, ka, pie\u0146emot, ka salok\u0101mo t\u0101lru\u0146u izplat\u012bba pieaugs eksponenci\u0101li, t\u012bmek\u013ca viet\u0146u form\u0101ta izmanto\u0161ana plan\u0161etdatora ier\u012bc\u0113 var\u0113tu palielin\u0101ties.<\/p>\r\n\r\n\r\n\r\n

Google Pixel atjaunin\u0101jumos ir pieejama ar\u012b daudz pilnveidot\u0101ka Google Maps un Google Lens versija. \u0160\u012b faktora d\u0113\u013c var\u0113tu iev\u0113rojami palielin\u0101ties att\u0113lu mekl\u0113\u0161ana un \u0123eogr\u0101fisko nor\u0101\u017eu noz\u012bme. T\u0101pat ar\u012b Google balss asistents var\u0113tu ieg\u016bt priek\u0161roc\u012bbas gan jauno t\u0101lru\u0146u, gan uzlaboto m\u0101ksl\u012bgo intelektu un valodas apstr\u0101des d\u0113\u013c. Tas pras\u012bs balss mekl\u0113\u0161anas optimiz\u0101cija<\/a>.<\/p>\r\n\r\n\r\n\r\n

Lai gan pagaid\u0101m nav zi\u0146u par Google Pixel 8 izn\u0101k\u0161anas datumu, daudzi spekul\u0113, ka tas b\u016bs 2023. gada oktobr\u012b, jo \u0161is m\u0113nesis ir visbie\u017e\u0101k sastopamais jauno lielo mode\u013cu izn\u0101k\u0161anas datums. Past\u0101v iesp\u0113ja, ka tas ievies\u012bs v\u0113l vair\u0101k t\u0101lru\u0146a atjaunin\u0101jumu. lietojumprogrammas<\/a>.<\/p>\r\n\r\n\r\n\r\n

Citas iev\u0113r\u012bbas cien\u012bgas Google Tech zi\u0146as<\/h2>\r\n\r\n\r\n\r\n