{"id":1526,"date":"2019-10-04T09:43:16","date_gmt":"2019-10-04T09:43:16","guid":{"rendered":"https:\/\/promoguy.nl\/google-tag-manager-basic-find-out-why-you-need-it\/"},"modified":"2025-04-05T14:09:25","modified_gmt":"2025-04-05T14:09:25","slug":"google-tag-manager-basic-find-out-why-you-need-it","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lv\/blog\/2019\/10\/04\/google-tag-manager-basic-find-out-why-you-need-it\/","title":{"rendered":"Google Tag Manager pamati. Uzziniet, k\u0101p\u0113c jums tas ir nepiecie\u0161ams!"},"content":{"rendered":"

Dati ir digit\u0101l\u0101 m\u0101rketinga st\u016brakmens. Jebkura j\u016bsu vietne, neatkar\u012bgi no t\u0101, vai t\u0101 ir liela korpor\u0101cija vai neliela viena cilv\u0113ka vietne. uz\u0146\u0113m\u0113jdarb\u012bba<\/a>, ir j\u0101saprot, k\u0101 apmekl\u0113t\u0101ji mijiedarbojas ar t\u0101s saturu. Google<\/a> Anal\u012btika var sniegt liel\u0101ko da\u013cu svar\u012bg\u0101s inform\u0101cijas. Tom\u0113r, ja to izmantos atsevi\u0161\u0137i, da\u013ca svar\u012bgu datu izk\u013c\u016bs jums cauri pirkstiem. Izmantojot Google Tag Manager un nodro\u0161inot nepiecie\u0161amos tagus j\u016bsu t\u012bmek\u013ca vietne<\/a> kombin\u0101cij\u0101 ar Google Analytics varat uzlabot datu v\u0101k\u0161anas procesu.<\/span><\/p>\r\n\r\n\r\n\r\n

M\u0113s izmantojam tagus, kas ir <\/span>programm\u0113\u0161anas koda fragmentus, lai v\u0101ktu inform\u0101ciju un nos\u016bt\u012btu to tre\u0161o pu\u0161u vietn\u0113m. Piem\u0113ram, Google Analytics. \u0160\u0101d\u0101 veid\u0101 m\u0113s varam redz\u0113t da\u017e\u0101dus noder\u012bgus datus, piem\u0113ram, ritin\u0101\u0161anas izseko\u0161anu, veidlapu iesnieg\u0161anu un siltuma kartes. M\u0113s varam to izmantot ar\u012b aptauju veik\u0161anai un izsekot, k\u0101 cilv\u0113ki ierodas j\u016bsu t\u012bmek\u013ca vietn\u0113, k\u0101 ar\u012b atk\u0101rtotas m\u0101rketinga nol\u016bkos. M\u0113s ar\u012b uzraug\u0101m, k\u0101 apmekl\u0113t\u0101ji rea\u0123\u0113 uz j\u016bsu saturu, k\u0101dus failus vi\u0146i lejupiel\u0101d\u0113, uz kur\u0101m sait\u0113m klik\u0161\u0137ina vai k\u0101das preces iz\u0146em no iepirkumu groza.<\/span><\/p>\r\n\r\n\r\n\r\n

Koda apjoms, kas nepiecie\u0161ams, lai izveidotu vair\u0101kas da\u017e\u0101das birkas pat vien\u0101 t\u012bmek\u013ca vietn\u0113, parastam lietot\u0101jam b\u016btu milz\u012bgs. Google Tag Manager ir lietot\u0101jam draudz\u012bgs r\u012bks, kas tiek izmantots, lai vienk\u0101r\u0161otu darbu ar tagiem. J\u016bs varat pievienot, redi\u0123\u0113t un atsp\u0113jot tagus bez jebk\u0101d\u0101m programm\u0113\u0161anas prasm\u0113m.<\/span><\/p>\r\n\r\n\r\n\r\n

Lai gan Google Tag Manager<\/span> (sa\u012bsin\u0101jum\u0101 GTM), protams, ir Google produkts, j\u016bs varat to izmantot ne tikai ar citiem Google produktiem. pakalpojumi<\/a> piem\u0113ram, AdWords vai Analytics. T\u0101 ir draudz\u012bga ar citiem tre\u0161o pu\u0161u tagiem, piem\u0113ram, Twitter, Bing Ads, Crazy Egg vai Hotjar, k\u0101 ar\u012b daudziem citiem. Gad\u012bjum\u0101, ja jums nav paveicies un taj\u0101 nav j\u016bsu konkr\u0113tajai tagu vietnei paredz\u0113ta \u0161ablona, varat viegli pievienot savu. piel\u0101gotais kods.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n

Varat las\u012bt par GTM no pa\u0161a Google, lai g\u016btu padzi\u013cin\u0101tu ieskatu<\/a>, bet turpm\u0101k m\u0113s apl\u016bkosim visus pamatprincipus.<\/p>\r\n\r\n\r\n\r\n

Google Tag Manager priek\u0161roc\u012bbas un tr\u016bkumi<\/b><\/h2>\r\n\r\n\r\n\r\n

Ietaupiet naudu par t\u012bmek\u013ca izstr\u0101d\u0101t\u0101jiem<\/b><\/h3>\r\n\r\n\r\n\r\n

Pie\u0146emsim, ka esat m\u0101rketinga speci\u0101lists un j\u016bsu vietn\u0113 ir j\u0101ievie\u0161 jauna birka. Izmantojot GTM, jums nav j\u0101zvana \u012bpa\u0161i apm\u0101c\u012btam t\u012bmek\u013ca izstr\u0101d\u0101t\u0101jam, lai vi\u0146\u0161 pievienotu jaunas koda rindi\u0146as. Tie parasti ir aiz\u0146emti ar citiem augstas priorit\u0101tes uzdevumiem, un tagu pievieno\u0161ana tiek aizmirsta. Turkl\u0101t diezgan bie\u017ei tagam ir nepiecie\u0161ams ilg\u0101ks laiks, lai par\u0101d\u012btos t\u012bmek\u013ca vietn\u0113, nek\u0101 tas tur faktiski dz\u012bvo. \u013boti liela priek\u0161roc\u012bba ir ietaup\u012bt laiku, kas vajadz\u012bgs ievie\u0161anai.<\/span><\/p>\r\n\r\n\r\n\r\n

Piln\u012bb\u0101 nenov\u0113r\u0161 tehnisk\u0101s prasmes pras\u012bbas.<\/b><\/h3>\r\n\r\n\r\n\r\n

Lab\u0101 zi\u0146a ir t\u0101, ka jums vairs nav j\u0101raksta pats kods. Slikt\u0101 zi\u0146a ir t\u0101, ka jums joproj\u0101m ir j\u0101ievada \u0161\u012b birka katras vietnes lapas avota kod\u0101. Jums ir daudz veid\u0146u, no kur\u0101m izv\u0113l\u0113ties, ta\u010du GTM nelikvid\u0113 pa\u0161a koda kop\u0113\u0161anu un iel\u012bm\u0113\u0161anu. Vismaz pagaid\u0101m. Turkl\u0101t jums vai j\u016bsu t\u012bmek\u013ca izstr\u0101d\u0101t\u0101jam b\u016bs j\u0101dz\u0113\u0161 pirms GTM pievienotie tagi avota kod\u0101, lai izvair\u012btos no datu dubl\u0113\u0161an\u0101s.<\/span><\/p>\r\n\r\n\r\n\r\n

To var izmantot jebkura lieluma uz\u0146\u0113mumi<\/b><\/h3>\r\n\r\n\r\n\r\n

Milz\u012bgas korpor\u0101cijas var \u0113rti un efekt\u012bvi p\u0101rvald\u012bt lielu skaitu tagu. Maz\u0101kiem uz\u0146\u0113mumiem nav nepiecie\u0161ams algots izstr\u0101d\u0101t\u0101js vai past\u0101v\u012bgs tehniskais atbalsts, lai p\u0101rvald\u012btu savas birkas.<\/span><\/p>\r\n\r\n\r\n\r\n

Slikta \u012bsteno\u0161ana var pal\u0113nin\u0101t t\u012bmek\u013ca vietnes darb\u012bbu<\/b><\/h3>\r\n\r\n\r\n\r\n

Ir probl\u0113ma ar da\u017e\u0101m tradicion\u0101laj\u0101m birk\u0101m <\/span>ja tie tiek palaisti vienlaic\u012bgi, tie var pal\u0113nin\u0101t vietnes \u0101trumu. L\u0113na vienas birkas iel\u0101de aptur\u0113s visu p\u0101r\u0113jo birku iel\u0101di, l\u012bdz t\u0101 tiks pabeigta. Protams, jo ilg\u0101k iel\u0101d\u0113jas vietne, jo liel\u0101ka iesp\u0113ja, ka cilv\u0113ki vienk\u0101r\u0161i pamet\u012bs vietni, pat neiedzi\u013cinoties taj\u0101. Tom\u0113r GTM tagi p\u0113c noklus\u0113juma tiek iel\u0101d\u0113ti asinhroni, kas noz\u012bm\u0113, ka tie tiek iel\u0101d\u0113ti, kad vien tie ir gatavi. Da\u017eos gad\u012bjumos jums var b\u016bt nepiecie\u0161ams kontrol\u0113t tagu palai\u0161anas sec\u012bbu. un to var izdar\u012bt, izmantojot iestr\u0101d\u0101to tagu sec\u012bbas un iz\u0161au\u0161anas priorit\u0101tes funkciju.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n

AMP vietn\u0113s un mobilaj\u0101s lietotn\u0113s var izmantot ar\u012b Google Tag Manager.<\/b><\/h3>\r\n\r\n\r\n\r\n

Google Tag Manager nodro\u0161ina tagus AMP vietn\u0113m vai mobilais<\/a> lietotnes. Papildu ieguvums mobilaj\u0101m lietotn\u0113m ir tas, ka GTM \u013cauj pievienot un redi\u0123\u0113t tagus bez nepiecie\u0161am\u012bbas izdot atjaunin\u0101tu lietotnes versiju, ko da\u017eiem lietot\u0101jiem var neb\u016bt iesp\u0113jas lejupiel\u0101d\u0113t. GTM mobilaj\u0101m lietotn\u0113m un AMP vietn\u0113m ir diezgan l\u012bdz\u012bgs tam, kas tiek izmantots parastaj\u0101m vietn\u0113m, ta\u010du da\u017eos aspektos tie at\u0161\u0137iras. Turpm\u0101k m\u0113s piev\u0113rs\u012bsimies GTM izmanto\u0161anai t\u012bmekl\u012b.<\/span><\/p>\r\n\r\n\r\n\r\n

Google Tag Manager tagu komponenti<\/b><\/h2>\r\n\r\n\r\n\r\n

\u0160\u0137iet, \u0161\u0137iet, ka birkas ir vienk\u0101r\u0161as, ta\u010du, lai s\u0101ktu str\u0101d\u0101t ar GTM, jums ir j\u0101p\u0101rzina da\u017ei galvenie j\u0113dzieni.<\/span><\/p>\r\n\r\n\r\n\r\n

Konteineri<\/b><\/h3>\r\n\r\n\r\n\r\n

Pirmais, kas jums j\u0101dara, uzs\u0101kot GTM karjeru, ir j\u0101izveido konteiners. Tas b\u016bt\u012bb\u0101 \"nes\" visas j\u016bsu ieviest\u0101s birkas.<\/span><\/p>\r\n\r\n\r\n\r\n

Tikl\u012bdz izveidosiet jaunu konteineru, GTM sniegs jums kodu, ko pievienot j\u016bsu vietnei. \u0160is konteinera kods b\u016bs j\u0101pievieno katrai vietnes lapai. Da\u017eas CMS, piem\u0113ram,<\/span> Shopify<\/a> vai WordPress<\/a>, ir spraud\u0146i, kas pal\u012bdz pievienot kodu j\u016bsu vietnei, ta\u010du da\u017eos gad\u012bjumos jums var b\u016bt nepiecie\u0161ams sazin\u0101ties ar t\u012bmek\u013ca izstr\u0101d\u0101t\u0101ju. Kad tas b\u016bs paveikts, j\u016bs var\u0113siet pievienot, redi\u0123\u0113t, atsp\u0113jot un dz\u0113st tagus, izmantojot GTM p\u0113c vajadz\u012bbas.<\/span><\/p>\r\n\r\n\r\n\r\n

Palaid\u0113ji<\/b><\/h3>\r\n\r\n\r\n\r\n

Katrai t\u012bmek\u013ca vietnes birkai ir j\u0101b\u016bt noteiktam aktiviz\u0113t\u0101jam, lai zin\u0101tu, kad t\u0101 ir j\u0101iededzina. Bez t\u0101 tags neko nedar\u012bs. Trigeris var b\u016bt jebkas, s\u0101kot no faila lejupl\u0101d\u0113\u0161anas un beidzot ar \u0101r\u0113j\u0101s saites noklik\u0161\u0137in\u0101\u0161anu vai t\u012bmek\u013ca veidlapas nos\u016bt\u012b\u0161anu.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n

Spr\u016bdzin\u0101t\u0101ji var b\u016bt gan notikums, gan filtrs. Konfigur\u0113jot trigeri GTM, redz\u0113siet lielu trigeru sarakstu, no kura varat izv\u0113l\u0113ties. Tie liel\u0101koties ir notikumi. Kad esat izv\u0113l\u0113jies notikumu, n\u0101kamais solis b\u016bs filtra iestat\u012b\u0161ana.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n

Filtrus var s\u012bk\u0101k apkopot tr\u012bs grup\u0101s: operatori, main\u012bgie un v\u0113rt\u012bbas. Operators ir matem\u0101tisks simbols. Tas nor\u0101da tagam, k\u0101 main\u012bgajam j\u0101b\u016bt saist\u012btam ar v\u0113rt\u012bbu (j\u0101b\u016bt maz\u0101k, liel\u0101kam vai vien\u0101dam). V\u0113rt\u012bbai nav j\u0101b\u016bt skaitliskai. Tas var b\u016bt jebkur\u0161 atsl\u0113gv\u0101rds<\/a> vai pat citas vietnes URL.<\/span><\/p>\r\n\r\n\r\n\r\n

Tas ir viss par Google Tag Manager pamatiem. Ja v\u0113laties uzzin\u0101t vair\u0101k par to, k\u0101 uzlabot savas t\u012bmek\u013ca vietnes ien\u0101kumu g\u016b\u0161anu, noklik\u0161\u0137iniet \u0161eit<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Jebkurai j\u016bsu vietnei, neatkar\u012bgi no t\u0101, vai t\u0101 ir liela korpor\u0101cija vai mazs individu\u0101ls uz\u0146\u0113mums, ir j\u0101saprot, k\u0101 apmekl\u0113t\u0101ji mijiedarbojas ar t\u0101s saturu. Lai gan Google Tag Manager (sa\u012bsin\u0101jum\u0101 GTM), protams, ir Google produkts, j\u016bs neaprobe\u017eojaties tikai ar t\u0101 izmanto\u0161anu ar citiem Google pakalpojumiem, piem\u0113ram, AdWords vai Analytics.<\/p>","protected":false},"author":1,"featured_media":11938,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13],"tags":[33,34,24,35,36],"wl_entity_type":[47,54],"class_list":["post-1526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","tag-google-tag-manager","tag-gtm","tag-seo","tag-tag","tag-trigger","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"\nGoogle Tag Manager Basics. Find out why you need it! - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Find out why Google Tag Manager is good for your business and the basics of how you can use it yourself without involving your programmer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/lv\/blog\/2019\/10\/04\/google-tag-manager-basic-find-out-why-you-need-it\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Tag Manager Basics. 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