{"id":15999,"date":"2024-02-20T14:48:37","date_gmt":"2024-02-20T14:48:37","guid":{"rendered":"https:\/\/promoguy.nl\/?p=15999"},"modified":"2024-09-18T01:01:23","modified_gmt":"2024-09-18T01:01:23","slug":"video-content-services-for-smart-building-solutions-provider","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lv\/blog\/2024\/02\/20\/video-content-services-for-smart-building-solutions-provider\/","title":{"rendered":"Video satura pakalpojumi viedo \u0113ku risin\u0101jumu nodro\u0161in\u0101t\u0101jam"},"content":{"rendered":"

Video saturs joproj\u0101m ir visefekt\u012bv\u0101kais veids, k\u0101 piesaist\u012bt uzman\u012bbu tie\u0161saist\u0113. Lai gan nekad nav bijis viegl\u0101k public\u0113t videoklipus, probl\u0113ma, ar ko saskaras daudzi uz\u0146\u0113mumi, ir izlauzties no trok\u0161\u0146a. Viena lieta ir rad\u012bt vizu\u0101lu saturu, kam ir ietekme, bet otra lieta ir rad\u012bt vizu\u0101lu saturu, kas m\u0101rketings<\/a> to maksim\u0101lu efektu, ir v\u0113l viens apsv\u0113rums. \u0160aj\u0101 piem\u0113r\u0101 ir aprakst\u012bts, k\u0101 m\u0113s guv\u0101m pan\u0101kumus EDGE Next, kas ir vied\u0101 \u0113ka<\/a> risin\u0101jumu sniedz\u0113js, kas v\u0113las uzlabot savu video p\u0101rkl\u0101jumu.<\/p>\n

EDGE Next k\u0101 tehnolo\u0123iju uz\u0146\u0113mums, kas darbojas viedo \u0113ku tehnolo\u0123iju jom\u0101, v\u0113l\u0113j\u0101s p\u0101rorient\u0113ties uz video. M\u016bsu centieni pal\u012bdz\u0113ja rad\u012bt liel\u0101ku iesaisti un interesi par vi\u0146u viedo \u0113ku un proptehpakalpojumiem, efekt\u012bv\u0101k izmantojot eso\u0161o m\u0101rketinga saturu. Ar m\u016bsu pal\u012bdz\u012bbu vi\u0146i var\u0113ja racion\u0101l\u0101k un strat\u0113\u0123isk\u0101k izmantot savus centienus.<\/p>\n

Galven\u0101 strat\u0113\u0123ija bija izveidot \u0101trdarb\u012bgu saturu, kas b\u016btu koncentr\u0113t\u0101ks, nevis garas formas videoklipus.<\/p>\n

Lai uzzin\u0101tu vair\u0101k, varat las\u012bt t\u0101l\u0101k, bet ja mekl\u0113jat satura vai m\u0101rketinga pakalpojumus kopum\u0101, m\u0113s varam jums pal\u012bdz\u0113t. M\u016bsu pakalpojumi ir pal\u012bdz\u0113ju\u0161i daudziem citiem uz\u0146\u0113mumiem g\u016bt lielus pan\u0101kumus, un m\u0113s varam to pa\u0161u izdar\u012bt ar\u012b jums. Noklik\u0161\u0137iniet uz pogas zem\u0101k, lai uzzin\u0101tu, ko m\u0113s varam dar\u012bt j\u016bsu lab\u0101.<\/em>:<\/p>\n

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Vai mekl\u0113jat n\u0101kamo izaugsmes soli savam uz\u0146\u0113mumam?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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M\u016bsu eksperti pied\u0101v\u0101 risin\u0101jumus uz\u0146\u0113mumiem vis\u0101 pasaul\u0113 visu izm\u0113ru.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tVair\u0101k par to<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/span><\/p>\n

Klientu perspekt\u012bva<\/h2>\n

Klients ir labi paz\u012bstams v\u0101rds viedo \u0113ku un autonomo biroju risin\u0101jumu pasaul\u0113. Vi\u0146u darbs pal\u012bdz rad\u012bt ilgtsp\u0113j\u012bg\u0101kus birojus, izmantojot gudru ener\u0123ijas p\u0101rvald\u012bbu. Tehnolo\u0123ija ar\u012b optimiz\u0113 apk\u0101rt\u0113jo vidi un darba atmosf\u0113ru, lai veicin\u0101tu darbinieku labsaj\u016btu.<\/p>\n

K\u0101 B2B<\/a> uz\u0146\u0113mums, to tehnolo\u0123ija kalpo \u013coti \u012bpa\u0161am m\u0113r\u0137im. Uz\u0146\u0113muma z\u012bmols bija fut\u016bristisks jaunuz\u0146\u0113mums, kas v\u0113las uzlabot m\u016bsu darba metodes. Iepriek\u0161 str\u0101d\u0101jot ar vi\u0146iem pie digit\u0101l\u0101 m\u0101rketinga rekl\u0101m\u0101m, m\u0113s bij\u0101m labi iepazinu\u0161ies ar vi\u0146u m\u0101rketinga vajadz\u012bb\u0101m. Galvenais izaicin\u0101jums bija p\u0101rv\u0113rst t\u0101s video satur\u0101, kas t\u0101s izcili izce\u013c.<\/p>\n

T\u0101 k\u0101 B2B tehnolo\u0123ija ir d\u0101rga, uz\u0146\u0113mumam bija nepiecie\u0161ams atbilsto\u0161s vizu\u0101lais saturs, lai izskaidrotu savu pakalpojumu funkciju un nepiecie\u0161am\u012bbu.<\/p>\n

Video satura strat\u0113\u0123ija<\/h2>\n

\"Video<\/p>\n

K\u0101 m\u0101rketinga statistika no 2023. gada<\/a> tika nor\u0101d\u012bts, ka mod\u0113 ir efem\u0113riski video un \u0101trdarb\u012bgs, \u012bsform\u0101ta saturs. Tas noz\u012bm\u0113tu izmantot eso\u0161o video saturu visos t\u0101 veidos. L\u012bdz \u0161im uz\u0146\u0113muma potenci\u0101laj\u0101 satur\u0101 bija iek\u013cautas tie\u0161raides izst\u0101des un podk\u0101sti.<\/p>\n

M\u0113s nol\u0113m\u0101m, ka visefekt\u012bv\u0101k b\u016btu izmantot apjom\u012bgo materi\u0101lu, sasmalcinot to maz\u0101kos gabali\u0146os un public\u0113jot to maz\u0101k\u0101 form\u0101t\u0101. \u0160\u0101da strat\u0113\u0123ija \u013cautu efekt\u012bv\u0101k izmantot pa\u0161reiz\u0113j\u0101s video tendences un maksim\u0101li izmantot saturu. Svar\u012bg\u0101ka bija konsekvence un ilglaic\u012bgums, koncentr\u0113joties uz konkr\u0113tu m\u0113r\u0137i, nevis gar\u0101ku atsevi\u0161\u0137u videoklipu public\u0113\u0161ana.<\/p>\n

V\u0113l viens izaicin\u0101jums bija p\u0101reja no statiskiem zi\u0146ojumiem uz dinamiskiem videoklipiem, vienlaikus saglab\u0101jot satura informat\u012bvo raksturu. Lai nodro\u0161in\u0101tu, ka videoklipi raisa rezonansi auditorij\u0101, bija nepiecie\u0161ama strat\u0113\u0123iska pl\u0101no\u0161ana, lai l\u012bdzsvarotu inform\u0101ciju un vizu\u0101lo pievilc\u012bbu. P\u0113c tam m\u016bsu komanda sagatavoja tekstu un vizu\u0101los materi\u0101lus, kas papildin\u0101ja \u0161os klipus, lai nodro\u0161in\u0101tu maksim\u0101lu iesaisti.<\/span><\/p>\n

Mums bija ne tikai vi\u0146u rekl\u0101mas videoklipi, bet ar\u012b saturs no vi\u0146u pas\u0101kumiem un podk\u0101stiem, ko p\u0101rv\u0113rst klipos. Tie \u013cautu mums izveidot t\u012bzerus citam vi\u0146u saturam, lai novirz\u012btu skat\u012bt\u0101jus citur.<\/p>\n

Integr\u0113ta video un rekl\u0101mas satura izpilde<\/h2>\n

M\u0113s izs\u016bt\u012bj\u0101m videoklipus soci\u0101lajos t\u012bklos un Google<\/a> Displeja t\u012bkls. Izmantojot m\u0113r\u0137tiec\u012bgu veicin\u0101\u0161anu, m\u0113s nodro\u0161in\u0101j\u0101m, ka videoklipi sasniedz pareizo auditoriju. Regul\u0101ri iesaist\u012b\u0161an\u0101s r\u0101d\u012bt\u0101ji neko daudz nenoz\u012bm\u0113tu, jo \u0161is bija B2B pas\u0101kums, kura galvenais m\u0113r\u0137is bija rad\u012bt izpratni un potenci\u0101los l\u012bderus no uz\u0146\u0113mumiem. Uz\u0146\u0113mumu klienti soci\u0101lajos pla\u0161sazi\u0146as l\u012bdzek\u013cos uzvedas at\u0161\u0137ir\u012bgi, un to skaits ir maz\u0101ks, t\u0101p\u0113c, lai sasniegtu \u0161os m\u0113r\u0137us, m\u0113r\u0137tiec\u012bga m\u0113r\u0137auditorijas atlase var b\u016bt b\u016btiska.<\/p>\n

Izmantojot pareizu m\u0113r\u0137auditorijas atlasi, m\u0113s var\u0113j\u0101m nodro\u0161in\u0101t, ka skat\u012bt\u0101ju skaits netiek izniekots. Izveidojot \u012bsus klipus vi\u0146u podk\u0101stiem, var\u0113tu izmantot vienu satura elementu, lai populariz\u0113tu citu un par\u0101d\u012btu uz\u0146\u0113muma z\u012bmolu. M\u0113s jau bij\u0101m optimiz\u0113ju\u0161i vi\u0146u rekl\u0101mas optim\u0101lai iedarb\u012bbai. Izmantojot videoklipus, mums bija ar\u012b saturs, ko prezent\u0113t.<\/p>\n

Rezult\u0101ti<\/h2>\n

M\u016bsu a\u0123ent\u016bra nevainojami integr\u0113ja dinamisko video veido\u0161anu klienta satura strat\u0113\u0123ij\u0101. Apvienojot vizu\u0101los att\u0113lus ar informat\u012bviem st\u0101st\u012bjumiem, m\u0113s p\u0101rveidoj\u0101m statiskus veiksmes st\u0101stus un rezult\u0101tus aizraujo\u0161\u0101 video satur\u0101. \u0160\u012b mai\u0146a pievienoja m\u016bsdien\u012bgu stilu un viegli uztveramu video form\u0101tu, ko vi\u0146i var\u0113ja izmantot, lai piesaist\u012btu interesi un potenci\u0101los klientus.<\/span><\/p>\n

K\u0101 redzat p\u0113c skat\u012bjumu skaita, m\u016bsu aug\u0161upiel\u0101d\u0113tie videoklipi bija eksponenci\u0101li veiksm\u012bg\u0101ki par vi\u0146u aug\u0161upiel\u0101d\u0113tajiem (bie\u017ei vien tie ieguva 150 rei\u017eu vair\u0101k skat\u012bjumu). Videoklipiem, kurus aug\u0161upiel\u0101d\u0113ja tehnolo\u0123iju m\u0113roga uz\u0146\u0113mums, tie ieguva diezgan daudz skat\u012bjumu.<\/p>\n

\"Video<\/p>\n

Tom\u0113r tie nebija vien\u012bgie videoklipi. Ar\u012b TikTok un YouTube \u012bsfilmas pied\u0101v\u0101ja v\u0113l vienu m\u0101rketinga iesp\u0113ju, kur var\u0113ja uzplaukt v\u0113l \u012bs\u0101ks saturs. Ar \u0161iem kombin\u0113tajiem form\u0101tiem vi\u0146u kan\u0101li divu m\u0113ne\u0161u laik\u0101 ieguva 100 t\u016bksto\u0161us skat\u012bjumu.<\/p>\n

Kop\u0161 t\u0101 laika uz\u0146\u0113mums ir ieviesis \u0161o stilu savos procesos. Vi\u0146u videoklipi par tehnolo\u0123ij\u0101m ir daudz saisto\u0161\u0101ki nek\u0101 iepriek\u0161. \u0160ie videoklipi rada interesi par uz\u0146\u0113mumu un t\u0101 vied\u0101s b\u016bvniec\u012bbas risin\u0101jumiem, kurus bez atbilsto\u0161as rekl\u0101mas var b\u016bt gr\u016bti saprast.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Video content is still the most effective method of turning heads online. While it has never been easier to publish videos, the problem many companies run into is cutting through the noise. Creating visual content that has an impact is one thing, but marketing it for maximum effect is another consideration. This case study delves […]<\/p>\n","protected":false},"author":2,"featured_media":16021,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[17,18,7],"tags":[482,485,484,483],"wl_entity_type":[47,45],"class_list":["post-15999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-client-management","category-online-marketing","tag-advertising-content-execution","tag-google-display-network","tag-video-content-services","tag-video-content-strategy","wl_entity_type-article","wl_entity_type-local-business"],"acf":[],"yoast_head":"\nVideo Content Services For Smart Building Solutions Provider - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Our work with EDGE Next is a great example of the power of video content in marketing. Learn how we leveraged their media for optimal effect.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/lv\/blog\/2024\/02\/20\/video-content-services-for-smart-building-solutions-provider\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video Content Services For Smart Building Solutions Provider\" \/>\n<meta property=\"og:description\" content=\"Our work with EDGE Next is a great example of the power of video content in marketing. Learn how we leveraged their media for optimal effect.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promoguy.nl\/lv\/blog\/2024\/02\/20\/video-content-services-for-smart-building-solutions-provider\/\" \/>\n<meta property=\"og:site_name\" content=\"Promoguy Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-20T14:48:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-18T01:01:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/02\/005_EDGE-Next_thumbnail.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"rawal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"rawal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 min\u016btes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2024\\\/02\\\/20\\\/video-content-services-for-smart-building-solutions-provider\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2024\\\/02\\\/20\\\/video-content-services-for-smart-building-solutions-provider\\\/\"},\"author\":{\"name\":\"rawal\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/e1a670a98f32194c45182280b1996c56\"},\"headline\":\"Video Content Services For Smart Building Solutions Provider\",\"datePublished\":\"2024-02-20T14:48:37+00:00\",\"dateModified\":\"2024-09-18T01:01:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2024\\\/02\\\/20\\\/video-content-services-for-smart-building-solutions-provider\\\/\"},\"wordCount\":831,\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2024\\\/02\\\/20\\\/video-content-services-for-smart-building-solutions-provider\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/005_EDGE-Next_thumbnail.png\",\"keywords\":[\"Advertising Content Execution\",\"Google Display Network\",\"Video Content Services\",\"Video Content Strategy\"],\"articleSection\":[\"Case Studies\",\"Client Management\",\"Online Marketing\"],\"inLanguage\":\"lv-LV\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2024\\\/02\\\/20\\\/video-content-services-for-smart-building-solutions-provider\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2024\\\/02\\\/20\\\/video-content-services-for-smart-building-solutions-provider\\\/\",\"name\":\"Video Content Services For Smart Building Solutions Provider - Promoguy Digital Marketing Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2024\\\/02\\\/20\\\/video-content-services-for-smart-building-solutions-provider\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2024\\\/02\\\/20\\\/video-content-services-for-smart-building-solutions-provider\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/005_EDGE-Next_thumbnail.png\",\"datePublished\":\"2024-02-20T14:48:37+00:00\",\"dateModified\":\"2024-09-18T01:01:23+00:00\",\"description\":\"Our work with EDGE Next is a great example of the power of video content in marketing. 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