{"id":16014,"date":"2024-03-09T16:09:56","date_gmt":"2024-03-09T16:09:56","guid":{"rendered":"https:\/\/promoguy.nl\/?p=16014"},"modified":"2024-09-18T01:00:35","modified_gmt":"2024-09-18T01:00:35","slug":"webhooks-for-marketing-how-why-you-should-implement-them","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lv\/blog\/2024\/03\/09\/webhooks-for-marketing-how-why-you-should-implement-them\/","title":{"rendered":"M\u0101rketinga t\u012bmek\u013ca \u0101\u0137i: K\u0101 un k\u0101p\u0113c jums vajadz\u0113tu tos ieviest"},"content":{"rendered":"

T\u012bmek\u013ca \u0101\u0137i ir lielisks veids, k\u0101 automatiz\u0113ti nodot inform\u0101ciju. Tie var pal\u012bdz\u0113t j\u016bsu m\u0101rketings<\/a> m\u0113r\u0137us un \u013cauj viegli izveidot jaunus sazi\u0146as kan\u0101lus. Apspried\u012bsim, k\u0101 j\u016bs varat tos ieviest da\u017e\u0101dos r\u012bkos un funkcijas<\/a> un ar\u012b to, k\u0101p\u0113c jums t\u0101s ir nepiecie\u0161amas.<\/p>\n

Bet vispirms: ja v\u0113laties uzlabot eso\u0161o lietojumprogrammu m\u0101rketinga iesp\u0113jas, m\u0113s varam jums pal\u012bdz\u0113t. Esam pal\u012bdz\u0113ju\u0161i daudziem klientiem uzlabot m\u0101rketinga komunik\u0101ciju. Iepaz\u012bstieties ar m\u016bsu pakalpojumiem un gad\u012bjumu izp\u0113te<\/a> un p\u0101rliecinieties, vai m\u0113s varam pied\u0101v\u0101t jums nepiecie\u0161amo.<\/p>\n

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Vai mekl\u0113jat n\u0101kamo izaugsmes soli savam uz\u0146\u0113mumam?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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M\u016bsu eksperti pied\u0101v\u0101 risin\u0101jumus uz\u0146\u0113mumiem vis\u0101 pasaul\u0113 visu izm\u0113ru.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tVair\u0101k par to<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/span><\/p>\n

Kas ir t\u012bmek\u013ca \u0101\u0137is?<\/h2>\n

Webhooks ir automatiz\u0113ti zi\u0146ojumi, kas nodro\u0161ina tie\u0161u sazi\u0146u no lietotnes<\/a> pamatojoties uz iepriek\u0161 noteiktiem parametriem. \u0160os parametrus var iestat\u012bt ar noteikt\u0101m darb\u012bb\u0101m, ko veic lietot\u0101js. T\u0101s izpilda uz HTTP balst\u012btu atpaka\u013csaukuma funkciju, izveidojot sazi\u0146u starp 2 API<\/a>. Klienti, kas sa\u0146ems t\u012bmek\u013ca \u0101\u0137i, uzreiz sa\u0146ems noteikta veida pazi\u0146ojumu vai br\u012bdin\u0101jumu.<\/p>\n

Tas ir alternat\u012bvs veids, k\u0101 nos\u016bt\u012bt inform\u0101ciju, kad dal\u012bbnieks (piem\u0113ram, klients) veic k\u0101du konkr\u0113tu darb\u012bbu. Piem\u0113ram, varat izmantot t\u012bmek\u013ca \u0101\u0137i, lai nos\u016bt\u012btu datus pazi\u0146ojumiem cit\u0101s platform\u0101s, piem\u0113ram, Slack, lai ieg\u016btu datus no izm\u0113r\u0101miem notikumiem.<\/p>\n

Kas ir webhook un kas ir webhook? API<\/a>? Webhooks ir l\u012bdz\u012bgs API (lietojumprogrammu saskarnei), ta\u010du tie dr\u012bz\u0101k ieg\u016bst datus, nevis jaut\u0101 par tiem (k\u0101 aptauj\u0101\u0161anas gad\u012bjum\u0101). API izmanto HTTP, lai ieg\u016btu datus un defin\u0113tu atbildes strukt\u016bras. \u0160aj\u0101 aptauj\u0101\u0161anas proces\u0101 HTTP piepras\u012bjums tiek s\u016bt\u012bts ar regul\u0101riem interv\u0101liem, l\u012bdz servera API nos\u016bta attiec\u012bgos datus. Izmantojot \u0101\u0137us, klienta API sniedz unik\u0101lu URL adresi servera API, nor\u0101dot, kurus notikumus \u0146emt v\u0113r\u0101.<\/p>\n

At\u0161\u0137ir\u012bba starp abiem ir t\u0101da, ka t\u012bmek\u013ca \u0101\u0137i \u013cauj izvair\u012bties no aptaujas un automatiz\u0113t datu p\u0101rs\u016bt\u012b\u0161anu. Tie ir ar\u012b lieliski piem\u0113roti viegl\u0101m, specifisk\u0101m krav\u0101m. Turkl\u0101t tie var nodro\u0161in\u0101t liel\u0101ku elast\u012bbu, efektivit\u0101ti un datu apstr\u0101di re\u0101laj\u0101 laik\u0101.<\/p>\n

T\u0101p\u0113c, ja k\u0101d\u0101 no j\u016bsu izv\u0113l\u0113taj\u0101m lietojumprogramm\u0101m redzat webhook ikonu, izm\u0113\u0123iniet to savos m\u0101rketinga procesos.<\/p>\n

K\u0101p\u0113c jums vajadz\u0113tu tos izmantot m\u0101rketingam?<\/h3>\n

\u0100\u0137us var ieviest da\u017e\u0101dos m\u0101rketinga r\u012bkos. Turpm\u0101k m\u0113s aprakst\u012bsim, k\u0101 to dar\u012bt, bet tagad jums tie ir j\u0101izprot k\u0101 l\u012bdzeklis m\u0101rketinga m\u0113r\u0137u uzskaitei un automatiz\u0101cijai.<\/p>\n

Protams, ar \u0161iem r\u012bkiem ir j\u0101b\u016bt uzman\u012bgiem, jo nepareizas darb\u012bbas gad\u012bjum\u0101 var rad\u012bt sliktu lietot\u0101ja pieredzi. Webhook surog\u0101tpasts var kaitin\u0101t klientus.<\/p>\n

K\u0101 izveidot Webhook<\/h2>\n

Katr\u0101 platform\u0101 \u0101\u0137a iestat\u012b\u0161ana var b\u016bt at\u0161\u0137ir\u012bga, t\u0101p\u0113c m\u0113s piev\u0113rs\u012bsimies da\u017eiem kop\u012bgiem so\u013ciem, kas rodas da\u017e\u0101d\u0101s proced\u016br\u0101s. Visp\u0101r\u0113jais t\u012bmek\u013ca \u0101\u0137a izveides process ir \u0161\u0101ds.<\/p>\n

    \n
  • Identific\u0113t notikumu<\/strong>: P\u0101rliecinieties, ka zin\u0101t, uz ko j\u016bs vedat savu klientu un k\u0101 to izm\u0113r\u012bt.<\/li>\n
  • P\u0101rbaudiet savu platformu<\/strong>: Ja j\u016bsu platform\u0101 nav ieb\u016bv\u0113tas webhook sist\u0113mas, jums var b\u016bt nepiecie\u0161ams pakalpojuma sniedz\u0113js.<\/li>\n
  • Izv\u0113lieties pakalpojumu sniedz\u0113ju<\/strong>: Ja j\u016bsu izv\u0113l\u0113taj\u0101 platform\u0101 nav ieb\u016bv\u0113tas sist\u0113mas, varat izmantot tre\u0161o pu\u0161u pakalpojumu sniedz\u0113jus.<\/li>\n
  • Iestat\u012bt uztv\u0113r\u0113ja adresi<\/strong>: Da\u013ca no t\u0101 ir t\u012bmek\u013ca \u0101\u0137a s\u016bt\u012bt\u0101ja galapunkta URL noteik\u0161ana. T\u0101 var b\u016bt j\u016bsu servera adrese vai tre\u0161\u0101s puses URL.<\/li>\n
  • Dro\u0161\u012bbas pas\u0101kumu iestat\u012b\u0161ana<\/strong>: Pirms iestat\u012b\u0161anas p\u0101rliecinieties, ka serveris ir dro\u0161s.<\/li>\n
  • Inform\u0101cija par kravnes\u012bbu<\/strong>: \u0160eit tiek izlemts, k\u0101dus datus \u0101\u0137is nos\u016bt\u012bs. Tas var iz\u0161\u0137irt sa\u0146emt\u0101s inform\u0101cijas kvalit\u0101ti, t\u0101p\u0113c esiet uzman\u012bgi ar parametru iestat\u012b\u0161anu.<\/li>\n
  • Izm\u0113\u0123in\u0101jums<\/strong>: Nos\u016btiet testa datus, lai p\u0101rbaud\u012btu, vai \u0101\u0137is darbojas, k\u0101 paredz\u0113ts.<\/li>\n
  • K\u013c\u016bdu uzraudz\u012bba un p\u0101rbaude<\/strong>: \u0160aj\u0101 posm\u0101 ir j\u0101ievie\u0161 atk\u0101rto\u0161anas meh\u0101nisms gad\u012bjum\u0101, ja pirm\u0101 apstr\u0101de neizdodas, lai var\u0113tu atk\u0101rtoti iesaist\u012bties. Svar\u012bgi ir bie\u017ei test\u0113t webhook lietojumprogrammas.<\/li>\n
  • Optimiz\u0101cija<\/strong>: Veiciet testus un noskaidrojiet, ko var uzlabot. Lai nodro\u0161in\u0101tu optim\u0101lu darb\u012bbu, dati b\u016btu j\u0101aizsarg\u0101 ar\u012b ar SSL un j\u0101ierobe\u017eo slodzes lielums.<\/li>\n<\/ul>\n

    K\u0101 izveidot Webhook URL<\/h3>\n

    T\u012bmek\u013ca \u0101\u0137a izveides veids var at\u0161\u0137irties atkar\u012bb\u0101 no izmantot\u0101s platformas. Visbie\u017e\u0101k sastopamie ir Slack un Github webhooks, t\u0101p\u0113c s\u0101ksim ar tiem.<\/p>\n

    Lai ieg\u016btu Slack webhook<\/strong> URL jums ir j\u0101izveido Slack lietotne smil\u0161u kastes lieto\u0161anai, j\u0101iedarbina ien\u0101ko\u0161ie \u0101\u0137i, j\u0101iet uz iestat\u012bjumiem un noklik\u0161\u0137iniet uz Pievienot jaunu Webhook uz darbvietu, un tagad varat veikt HTTP zi\u0146ojuma piepras\u012bjumu. J\u016bs varat ievietot zi\u0146ojumu tekst\u0101, l\u012bdz\u012bgi k\u0101 \u0161aj\u0101 piem\u0113r\u0101 turpm\u0101k: \"Slack<\/p>\n

    P\u0113c tam varat instal\u0113t uzlaboto format\u0113\u0161anu, lai ieg\u016btu sare\u017e\u0123\u012bt\u0101kus komponentus. Slack pied\u0101v\u0101 vair\u0101kus komplektus, kurus jums vajadz\u0113tu p\u0101rbaud\u012bt.<\/p>\n

    Vietnei GitHub<\/strong>, dodieties uz t\u012bmek\u013ca vietnes galveno lapu un kr\u0101tuves sada\u013c\u0101 izv\u0113lieties Iestat\u012bjumi. Noklik\u0161\u0137iniet uz \"Settings\" (Iestat\u012bjumi), kas ir izcelts ar tum\u0161i oran\u017eu kont\u016bru, un izv\u0113lieties Webhooks (t\u012bmek\u013ca \u0101\u0137i). Varat pievienot \u0101\u0137i un p\u0113c tam sada\u013c\u0101 \"Payload URL\" (Maks\u0101t\u0101jl\u0101des URL) ievadiet URL, no kura v\u0113laties sa\u0146emt maks\u0101jl\u0101des. Tagad application\/json darbosies tie\u0161i k\u0101 JSON payload un pievienos POST piepras\u012bjuma \u0137ermeni.<\/p>\n

    application\/x-www-form-urlencoded nos\u016bt\u012bs JSON iel\u0101di k\u0101 veidlapas parametru payload.
    \nP\u0113c izv\u0113les sada\u013c\u0101 \"Secret\" ievadiet virkni, kas tiks izmantota k\u0101 slepen\u0101 atsl\u0113ga. Jums j\u0101izv\u0113las nejau\u0161a teksta virkne ar augstu entropiju. Varat izmantot t\u012bmek\u013ca \u0101\u0137a slepeno atsl\u0113gu, lai ierobe\u017eotu ien\u0101ko\u0161os piepras\u012bjumus tikai uz tiem, kas n\u0101k no GitHub.<\/p>\n

    Dodieties uz sada\u013cu \"K\u0101dus notikumus v\u0113laties aktiviz\u0113t ar \u0161o t\u012bmek\u013ca \u0101\u0137i?\" un atlasiet v\u0113lamos notikumus. Tagad varat uzreiz padar\u012bt v\u0113lamos \u0101\u0137us \"akt\u012bvus\". P\u0113c izveido\u0161anas GitHub nos\u016btiet ping notikumu, lai to p\u0101rbaud\u012btu.<\/p>\n

    M\u0101rketinga lietojumprogrammas ar \u0101\u0137a iesp\u0113j\u0101m<\/h3>\n

    A Discord webhook<\/strong> var pal\u012bdz\u0113t jums viegli nos\u016bt\u012bt zi\u0146ojumus savai kopienai. Tas var b\u016bt lieliski noder\u012bgs, lai inform\u0113tu vai atjaunin\u0101tu j\u016bsu kopienu, izmantojot j\u016bsu Discord serveri. To var izdar\u012bt, izmantojot tre\u0161\u0101s puses lietojumprogrammas, piem\u0113ram, gitlab:<\/p>\n

      \n
    • Izv\u0113lieties savu Discord kan\u0101lu.<\/li>\n
    • Izv\u0113lieties Redi\u0123\u0113t kan\u0101lu.<\/li>\n
    • P\u0101rbaudiet integr\u0101ciju.<\/li>\n
    • Izveidojiet Webhook vai izv\u0113lieties \"Skat\u012bt Webhook\" un p\u0113c tam izv\u0113lieties Jauns Webhook.<\/li>\n
    • Izveidojiet robotu, kas public\u0113s zi\u0146ojumu.<\/li>\n
    • Tagad varat kop\u0113t URL no WEBHOOK URL lauka.<\/li>\n
    • Izv\u0113lieties Saglab\u0101t.<\/li>\n<\/ul>\n

      L\u016bk, k\u0101 varat izveidot Shopify t\u012bmek\u013ca \u0101\u0137i:<\/p>\n

        \n
      • Dodieties uz Shopify administratora paneli.<\/li>\n
      • P\u0101rbaudiet \"Iestat\u012bjumi\".<\/li>\n
      • Dodieties uz \"Pazi\u0146ojumi\".<\/li>\n
      • Atrodiet sada\u013cu \"Webhooks\".<\/li>\n
      • Noklik\u0161\u0137iniet uz \"Izveidot Webhook\".<\/li>\n
      • Iestatiet notikumu, kas izrais\u012bs t\u012bmek\u013ca \u0101\u0137a aktiviz\u0113\u0161anu. To var atrast nolai\u017eamaj\u0101 izv\u0113ln\u0113.<\/li>\n
      • Ievadiet URL, uz kuru Shopify nos\u016bt\u012bs t\u012bmek\u013ca \u0101\u0137i.<\/li>\n<\/ul>\n

        Mailchimp webhook izveide:<\/p>\n

          \n
        • Jums ir j\u0101p\u0101riet uz Webhooks.<\/li>\n
        • Izv\u0113lieties \"Pievienot Webhook\".<\/li>\n
        • Sada\u013c\u0101 \"Triger on Events\" nor\u0101diet notikumus, kurus v\u0113laties uzklaus\u012bt.<\/li>\n
        • Dodieties uz lauku \"Post To URL\".<\/li>\n
        • Iestatiet atpaka\u013csaukuma URL, ko lietojumprogramma var izmantot, lai pie\u0146emtu ien\u0101ko\u0161o \u0101\u0137i.<\/li>\n
        • Ja v\u0113laties, iestatiet aprakstu.<\/li>\n
        • Noklik\u0161\u0137iniet uz Izveidot Webhook.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"

          Webhooks are a great way to convey information in an automated fashion. They can help along your marketing goals with ease and allow you to create new communication channels. Let’s discuss how you can implement them into various tools and functions and also why you need them. But first: if you’re looking to improve the […]<\/p>\n","protected":false},"author":2,"featured_media":16023,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[7],"tags":[486,488,487],"wl_entity_type":[47,54],"class_list":["post-16014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-api","tag-marketing-communication","tag-webhook","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"\nWebhooks for Marketing: How & Why You Should Implement Them - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Webhooks allow yours apps and tools to communicate with each other. 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