{"id":1630,"date":"2020-02-05T10:25:34","date_gmt":"2020-02-05T10:25:34","guid":{"rendered":"https:\/\/promoguy.nl\/how-schema-can-boost-your-seo-visibility\/"},"modified":"2024-05-31T10:47:05","modified_gmt":"2024-05-31T10:47:05","slug":"how-schema-can-boost-your-seo-visibility","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lv\/blog\/2020\/02\/05\/how-schema-can-boost-your-seo-visibility\/","title":{"rendered":"K\u0101 Schema var uzlabot j\u016bsu SEO un redzam\u012bbu"},"content":{"rendered":"

Viens no lab\u0101kajiem veidiem, k\u0101 optimiz\u0113t rezult\u0101tu precizit\u0101ti un klientu iesaisti mekl\u0113t\u0101jprogramm\u0101s, ir izmantot sh\u0113mas. Lai gan \u0161is paroc\u012bgais r\u012bks ir pieejams liel\u0101kaj\u0101 da\u013c\u0101 vietu, joproj\u0101m ir da\u017ei maz\u0101ki uz\u0146\u0113mumi, kas to neizmanto. L\u016bk, k\u0101p\u0113c Schema var b\u016bt sp\u0113c\u012bgs r\u012bks, lai j\u016bsu lapas k\u013c\u016btu redzam\u0101kas.<\/p>\r\n\r\n\r\n\r\n

Kas ir sh\u0113ma?<\/h2>\r\n\r\n\r\n\r\n
\"Sh\u0113mas<\/figure>\r\n\r\n\r\n\r\n

B\u016bt\u012bb\u0101 sh\u0113mas pal\u012bdz noteiktu inform\u0101ciju iek\u013caut mekl\u0113\u0161anas ierakstos un padara lapu atra\u0161anu daudz tie\u0161\u0101ku. Tas ir \u012bpa\u0161i noder\u012bgi produktiem, atsauksm\u0113m, instrukcij\u0101m, vieglai inform\u0101cijas izplat\u012b\u0161anai un daudz kam citam. Tas var izpausties k\u0101 \u0113diena recepte un v\u0113rt\u0113jums (k\u0101 iepriek\u0161 min\u0113taj\u0101 piem\u0113r\u0101), kodol\u012bgi pied\u0101v\u0101jot daudz inform\u0101cijas. Sh\u0113mas var b\u016bt da\u017e\u0101das, atkar\u012bb\u0101 no t\u0101, k\u0101dam nol\u016bkam t\u0101s ir vajadz\u012bgas, un ar\u012b nepiecie\u0161am\u0101s b\u016btu da\u017e\u0101das.<\/p>\r\n\r\n\r\n\r\n

Tehniski run\u0101jot, sh\u0113mas ir daudzu lietot\u0101ju kop\u012bgs darbs, kas saist\u012bts ar tie\u0161saist\u0113<\/a> mekl\u0113t\u0101jprogrammas un t\u012bmek\u013ca vietnes ar skaidru m\u0113r\u0137i uzlabot t\u012bmekli, izveidojot struktur\u0113tu datu iez\u012bm\u0113\u0161anas sh\u0113mu. \u0160\u012b lappus\u0113 eso\u0161\u0101 iez\u012bm\u0113\u0161ana pal\u012bdz mekl\u0113t\u0101jprogramm\u0101m saprast t\u012bmek\u013ca lap\u0101s eso\u0161o inform\u0101ciju un nodro\u0161in\u0101t bag\u0101t\u012bg\u0101kus mekl\u0113\u0161anas rezult\u0101tus. Savuk\u0101rt \u0161is kop\u012bgais iez\u012bm\u0113\u0161anas v\u0101rdu kr\u0101jums atvieglo t\u012bmek\u013ca viet\u0146u p\u0101rvaldniekiem pie\u0146emt l\u0113mumu par iez\u012bm\u0113\u0161anas sh\u0113mu un g\u016bt maksim\u0101lu labumu par saviem centieniem.<\/p>\r\n\r\n\r\n\r\n

Mekl\u0113t\u0101jprogrammas v\u0113las atvieglot cilv\u0113kiem atrast attiec\u012bgo inform\u0101ciju t\u012bmekl\u012b. Mar\u0137\u0113jumi var ar\u012b rad\u012bt jaunus r\u012bkus un lietojumprogrammas, kas izmanto \u0161o strukt\u016bru. Ja v\u0113laties atrast sav\u0101m vajadz\u012bb\u0101m piem\u0113rotu sh\u0113mu, varat izmantot tie\u0161saistes datub\u0101zes, piem\u0113ram. Schema.org<\/a> var b\u016bt noder\u012bgi. Daudzas citas programmas rada jaunas sh\u0113mas, k\u0101 ar\u012b pied\u0101v\u0101 veidnes, kuras var integr\u0113t j\u016bsu kod\u0101.<\/p>\r\n\r\n\r\n\r\n

SEO uzlabo\u0161ana<\/h2>\r\n\r\n\r\n\r\n

Tas, ka sh\u0113mas var atvieglot inform\u0101cijas atra\u0161anu un, iesp\u0113jams, uzlabot klik\u0161\u0137u caurlaides r\u0101d\u012bt\u0101jus, ir labi, ta\u010du tam ir ar\u012b citas priek\u0161roc\u012bbas. Pirmk\u0101rt, t\u0101s var b\u016bt \u012bpa\u0161i noder\u012bgas, lai no\u0161\u0137irtu da\u017e\u0101dus l\u012bdz\u012bgus mekl\u0113\u0161anas terminus. Teiksim, j\u016bs mekl\u0113jat k\u016bku receptes: attiec\u012bg\u0101 mekl\u0113t\u0101jprogramma zin\u0101s jums nos\u016bt\u012bt \u0161\u012bs kategorijas inform\u0101ciju, nevis bombard\u0113t j\u016bs ar zi\u0146\u0101m par grupu ar t\u0101du pa\u0161u nosaukumu (un otr\u0101di). HTML nesatur datu specifiku, kas pal\u012bdz at\u0161\u0137irt no l\u012bdz\u012bgi izklaus\u012btiem vai l\u012bdz\u012bgi izklaus\u012btiem rezult\u0101tiem.<\/span><\/p>\r\n\r\n\r\n\r\n

T\u0101d\u0113j\u0101di inform\u0101cija tiek kontekstualiz\u0113ta, samazinot jucekli un nov\u0113r\u0161ot nelietder\u012bgu mekl\u0113\u0161anu.\u00a0<\/span>Visi \u0161ie dati pal\u012bdz ar\u012b reklam\u0113t preces, izmantojot (piem\u0113ram,) mekl\u0113\u0161anas vai pat pirk\u0161anas pog\u0101s ieb\u016bv\u0113tas atsauksmes, nodro\u0161inot lab\u0101ku CTR lap\u0101m, kas pelna naudu. L\u012bdz\u012bgi, ja runa ir par pas\u0101kumiem vai koncertiem, maz\u0101s pogas ap mekl\u0113\u0161anas rezult\u0101tu var novirz\u012bt k\u0101du uz pirkumu skait\u012bt\u0101ju vai sniegt citu inform\u0101ciju. Tas ar\u012b sak\u0101rto mekl\u0113\u0161anas rezult\u0101tu viegli atpaz\u012bstam\u0101 form\u0101t\u0101, daudzos gad\u012bjumos padarot to daudz redzam\u0101ku un viegl\u0101k paman\u0101mu.<\/p>\r\n\r\n\r\n\r\n

Markupi mekl\u0113t\u0101jprogramm\u0101m un vietn\u0113m<\/h2>\r\n\r\n\r\n\r\n
\"Sh\u0113mas\r\n
JSON sh\u0113mas redaktora vizualiz\u0101cija m\u016bzikas albumu kategoriz\u0101cijai (att\u0113ls, izmantojot Altova\/ Erin Cavanaugh)<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

Par laimi, izmantojot sh\u0113mas, nav oblig\u0101ti j\u0101iegaum\u0113 koda form\u0101ti. WordPress<\/a> ir desmitiem spraud\u0146u, tostarp Schema Pro, Ultimate Blocks, All In One Schema Rich Snippet un citi. Tie var iev\u0113rojami racionaliz\u0113t j\u016bsu Schema iestat\u012b\u0161anas procesu. \u0160\u0101di spraud\u0146i j\u0101izv\u0113las, pamatojoties uz to, k\u0101das kategorijas produktu j\u016bs reklam\u0113jat vai p\u0101rdodat. K\u0101 parasti, spraud\u0146i var nepapildin\u0101t visas CMS sist\u0113mas, t\u0101p\u0113c vislab\u0101k ir p\u0101rbaud\u012bt, pamatojoties uz j\u016bsu izv\u0113l\u0113to programmat\u016bru.<\/p>\r\n\r\n\r\n\r\n

Standarta WordPress vai l\u012bdz\u012bgu CMS iez\u012bm\u0113\u0161anas spraud\u0146i ir paredz\u0113ti emu\u0101ru zi\u0146\u0101m un raksti<\/a>. Ni\u0161as projektiem ir specializ\u0113ti projekti, kas paredz\u0113ti m\u016bzikas albumiem, \u0113dienu recept\u0113m vai citiem l\u012bdz\u012bgiem m\u0113r\u0137iem. Tie nodro\u0161ina vienk\u0101r\u0161u veidu, k\u0101 piel\u0101got ieceri pareizajam form\u0101tam un izcelt prec\u012bzu inform\u0101ciju, kas cilv\u0113kiem b\u016btu visvair\u0101k vajadz\u012bga.<\/p>\r\n\r\n\r\n\r\n

Citas opcijas \u013cauj v\u0113l vair\u0101k piel\u0101got, veicot nedaudz vair\u0101k darba. Daudzas programmat\u016bras, piem\u0113ram, grafisk\u0101s JSON sh\u0113mas vai XML sh\u0113mas redaktori, var viegli ieviest jaunas sh\u0113mas prec\u012bziem m\u0113r\u0137iem. T\u0101s ar\u012b atvieglo koda darb\u012bbu vizualiz\u0101ciju, k\u0101 par\u0101d\u012bts att\u0113l\u0101 iepriek\u0161. T\u0101pat da\u017e\u0101s programmat\u016br\u0101s ir pieejama inkrement\u0101la datu model\u0113\u0161ana, kur var aug\u0161upiel\u0101d\u0113t \"gad\u012bjumu\" k\u0101 veidni un str\u0101d\u0101t no t\u0101. Tie var \u0123ener\u0113t vajadz\u012bgo kodu un viegli \u013caut to kop\u0113t sav\u0101s lap\u0101s.<\/p>\r\n\r\n\r\n\r\n

Sh\u0113mas un iez\u012bm\u0113\u0161anas var b\u016bt lielisks veids, k\u0101 aicin\u0101t lietot\u0101jus apmekl\u0113t vietni un uzlabot darb\u012bbu. K\u0101 min\u0113ts iepriek\u0161, tas rada pievilc\u012bgu est\u0113tiku, kas piesaista lietot\u0101jus un var uzlabot j\u016bsu vietnes klasifik\u0101ciju. T\u0101p\u0113c tas ir k\u013cuvis par oblig\u0101tu sast\u0101vda\u013cu jebkur\u0101 t\u012bmek\u013ca vietn\u0113.<\/p>\r\n\r\n\r\n\r\n

Saist\u012bts raksts: K\u0101 palielin\u0101t klientu iesaisti, izmantojot Google Business<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

Viens no lab\u0101kajiem veidiem, k\u0101 optimiz\u0113t rezult\u0101tu precizit\u0101ti un klientu iesaisti mekl\u0113t\u0101jprogramm\u0101s, ir izmantot sh\u0113mas. Savuk\u0101rt \u0161\u012b kop\u012bg\u0101 iez\u012bm\u0113\u0161anas v\u0101rdn\u012bca atvieglo t\u012bmek\u013ca viet\u0146u p\u0101rvaldniekiem pie\u0146emt l\u0113mumu par iez\u012bm\u0113\u0161anas sh\u0113mu un g\u016bt maksim\u0101lu labumu par saviem centieniem.<\/p>","protected":false},"author":1,"featured_media":11952,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[26,15],"tags":[29,24,25],"wl_entity_type":[47,54],"class_list":["post-1630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schema","category-seo-en","tag-schema","tag-seo","tag-seo-marketing","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"\nHow Schema Can Boost Your SEO & Visibility - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Using Schema can improve SEO, customer engagement and help provide better services right off the search engine. Learn more here:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/lv\/blog\/2020\/02\/05\/how-schema-can-boost-your-seo-visibility\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Schema Can Boost Your SEO & Visibility\" \/>\n<meta property=\"og:description\" content=\"Using Schema can improve SEO, customer engagement and help provide better services right off the search engine. 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