{"id":16422,"date":"2024-06-06T10:13:06","date_gmt":"2024-06-06T10:13:06","guid":{"rendered":"https:\/\/promoguy.nl\/?p=16422"},"modified":"2024-09-18T00:56:34","modified_gmt":"2024-09-18T00:56:34","slug":"facebook-subscription-potential-business-model-changes","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lv\/blog\/2024\/06\/06\/facebook-subscription-potential-business-model-changes\/","title":{"rendered":"Facebook abonements un iesp\u0113jam\u0101s biznesa mode\u013ca izmai\u0146as"},"content":{"rendered":"

Ar vair\u0101kiem vec\u0101kiem soci\u0101lie mediji<\/a> uz\u0146\u0113mumiem, kas nep\u0101rtraukti cen\u0161as saglab\u0101t savu aktualit\u0101ti, noteikti notiks izmai\u0146as strat\u0113\u0123ij\u0101. Lai gan Facebook ir vispla\u0161\u0101k paz\u012bstam\u0101 platforma, t\u0101 ir piedz\u012bvojusi zin\u0101mu identit\u0101tes kr\u012bzi, jo \u012bpa\u0161i attiec\u012bb\u0101 uz jaunu lietot\u0101ju piesaisti. Da\u017eas grupas uz\u0146\u0113mum\u0101 ir s\u0101ku\u0161as virz\u012bt ideju par Facebook abon\u0113\u0161anas l\u012bmeni.<\/p>\n

L\u012bdz\u012bgi k\u0101 Twitter, potenci\u0101l\u0101 maksas sist\u0113ma paredz\u0113tu, ka Facebook iekas\u0113s maksu no lietot\u0101jiem par noteiktu funkciju izmanto\u0161anu. Vai \u0161\u0101da strat\u0113\u0123ija atdz\u012bvin\u0101tu uz\u0146\u0113muma n\u0101kotnes izredzes, vai ar\u012b t\u0101 ir mirsto\u0161a z\u012bmola paz\u012bme? Apskat\u012bsim, ko tas var\u0113tu noz\u012bm\u0113t Meta un k\u0101das citas idejas vi\u0146i ir izteiku\u0161i iepriek\u0161.<\/p>\n

Vai Facebook s\u0101ks iekas\u0113t maksu no lietot\u0101jiem?<\/h2>\n

Meta Facebook kop\u0101 ar Instagram var s\u0101kt pied\u0101v\u0101t abon\u0113\u0161anas modelis 2024. gad\u0101<\/a>. S\u0101kot ar novembri, atsevi\u0161\u0137os re\u0123ionos var turpin\u0101t izmantot Facebook un Instagram bez maksas ar rekl\u0101m\u0101m vai abon\u0113t bez rekl\u0101m\u0101m. Abon\u0113\u0161anas maksa b\u016bs 9,99 eiro m\u0113nes\u012b t\u012bmekl\u012b vai 12,99 eiro m\u0113nes\u012b iOS un Android oper\u0113t\u0101jsist\u0113m\u0101, un abon\u0113\u0161ana attieksies uz visiem lietot\u0101ja kontu centr\u0101 eso\u0161ajiem piesaist\u012btajiem kontiem. No 2024. gada 1. marta par katru papildu kontu, kas nor\u0101d\u012bts lietot\u0101ja kontu centr\u0101, tiks piem\u0113rota papildu maksa 6 \u20ac\/m\u0113nes\u012b t\u012bmekl\u012b un 8 \u20ac\/m\u0113nes\u012b iOS un Android oper\u0113t\u0101jsist\u0113m\u0101s.<\/p>\n

\u0160\u012b cena ir daudz augst\u0101ka nek\u0101 s\u0101kotn\u0113ji izskan\u0113ju\u0161\u0101s baumas par to, ka Facebook pras\u012bs 4,99 eiro. Bet k\u0101p\u0113c vi\u0146iem b\u016btu nepiecie\u0161ams ieviest \u0161\u0101du maksu?<\/p>\n

\"Facebook<\/p>\n

Abonements \u013cauj tiem g\u016bt ie\u0146\u0113mumus t\u0101dos re\u0123ionos k\u0101 Eiropa, kur tiek \u012bstenota politika, piem\u0113ram. Visp\u0101r\u012bg\u0101 datu aizsardz\u012bbas regula<\/a> (GDPR) ir kav\u0113ju\u0161i \u0161o platformu datu v\u0101k\u0161anas centienus. Abon\u0113\u0161anas ietvaros lietot\u0101ji \u0161ajos re\u0123ionos var izmantot vietnes versiju bez rekl\u0101m\u0101m.<\/p>\n

Tradicion\u0101lais modelis \u013cauj lietot\u0101jiem izmantot t\u0101dus pakalpojumus k\u0101 Facebook un Instagram bez jebk\u0101d\u0101m izmaks\u0101m. Bezmaksas versija \u013cauj izmantot personaliz\u0113tu rekl\u0101mu un soci\u0101lo mediju giganta datu v\u0101k\u0161anu. Uz\u0146\u0113mums nor\u0101da, ka katrs Meta rekl\u0101m\u0101s izt\u0113r\u0113tais eiro rada rekl\u0101mdev\u0113jiem vid\u0113ji 3,37 eiro ie\u0146\u0113mumus. Tas kop\u0101 veido vair\u0101k nek\u0101 84 miljardus EUR biznesa ie\u0146\u0113mumu gad\u0101.<\/p>\n

Vid\u0113jie Facebook ie\u0146\u0113mumi uz vienu lietot\u0101ju Eirop\u0101 bija 13,21 ASV dol\u0101rs sal\u012bdzin\u0101jum\u0101 ar 8,21 ASV dol\u0101ru vis\u0101 pasaul\u0113. Eiropa, r\u0113\u0137inot uz vienu iedz\u012bvot\u0101ju, ir \u013coti ienes\u012bgs tirgus Facebook. Tom\u0113r, \u0146emot v\u0113r\u0101 nesenos ties\u012bbu aktu groz\u012bjumus, \u0161is modelis var\u0113tu main\u012bties. \u0160\u012b iesp\u0113ja, ko sauc par \"abon\u0113\u0161anu bez rekl\u0101m\u0101m\", tika ieviesta, lai iev\u0113rotu unik\u0101lu ES regulat\u012bvo pras\u012bbu un termi\u0146u kombin\u0101ciju.<\/p>\n

Ko ietver Facebook abonements?<\/h2>\n

L\u012bdz \u0161im Facebook ir atkl\u0101jis tikai to, ka abonements nodro\u0161in\u0101s bez rekl\u0101m\u0101m. Sal\u012bdzinot ar citiem abonementiem, \u0161\u0137iet, ka tas ir pazemin\u0101ts l\u012bmenis. K\u0101das priek\u0161roc\u012bbas no \u0161\u0101das abon\u0113\u0161anas g\u016btu Facebook konti?<\/p>\n

Abon\u0113\u0161ana k\u0101 alternat\u012bva rekl\u0101m\u0101m ir visp\u0101ratz\u012bts un ekonomiski dz\u012bvotsp\u0113j\u012bgs uz\u0146\u0113m\u0113jdarb\u012bbas modelis da\u017e\u0101d\u0101s nozar\u0113s, tostarp zi\u0146u public\u0113\u0161anas, sp\u0113\u013cu, m\u016bzikas un izklaides jom\u0101. \"Abonements bez rekl\u0101m\u0101m\" atbilst jaun\u0101kaj\u0101m regul\u0113juma izmai\u0146\u0101m, vadl\u012bnij\u0101m un vado\u0161o Eiropas regulatoru un tiesu spriedumiem. Proti, j\u016blij\u0101 Eiropas Savien\u012bbas Tiesa (EST) apstiprin\u0101ja abon\u0113\u0161anas modeli k\u0101 der\u012bgu veidu, k\u0101 lietot\u0101ji var piekrist datu apstr\u0101dei personaliz\u0113tas rekl\u0101mas vajadz\u012bb\u0101m.<\/p>\n

Tom\u0113r k\u0101 biznesa strat\u0113\u0123ija t\u0101 var nevilin\u0101t vidusm\u0113ra lietot\u0101ju. Citi uz\u0146\u0113mumi ir izmantoju\u0161i abon\u0113\u0161anas mode\u013cus un nodro\u0161in\u0101ju\u0161i lab\u0101kas funkcijas. Soci\u0101lo pla\u0161sazi\u0146as l\u012bdzek\u013cu abon\u0113\u0161ana<\/a> piem\u0113ram, Twitter (tagad paz\u012bstams k\u0101 X), nodro\u0161ina uzlabotas funkcijas, piem\u0113ram, pla\u0161\u0101ku piek\u013cuvi un gar\u0101kas zi\u0146as. Pat ar to re\u0123istr\u0113\u0161an\u0101s nav palielin\u0101jusi uz\u0146\u0113muma ie\u0146\u0113mumus, lai tas b\u016btu izdev\u012bgs ieguld\u012bjums.<\/p>\n

K\u0101 nor\u0101da Facebook, izmai\u0146as neietekm\u0113s bezmaksas modeli. Lietot\u0101ji, kuri izv\u0113las skat\u012bt personaliz\u0113tas rekl\u0101mas, var turpm\u0101k p\u0101rvald\u012bt savus datus, izmantojot t\u0101das funkcijas k\u0101 \"K\u0101p\u0113c es redzu \u0161o rekl\u0101mu?\" un jau sen izmantotos rekl\u0101mas preferen\u010du r\u012bkus. Daudzi lietot\u0101ji var vienk\u0101r\u0161i izv\u0113l\u0113ties bezmaksas modeli, un, ja vi\u0146iem trauc\u0113 rekl\u0101mas, vi\u0146i var main\u012bt savu pieredzi, izmantojot \u0161os r\u012bkus.<\/p>\n

Facebook abonements un alternat\u012bvas idejas<\/h2>\n

Papildus VDAR var b\u016bt ar\u012b paaud\u017eu mai\u0146a soci\u0101lo mediju lieto\u0161an\u0101. Dati atkl\u0101j da\u017eas \u0123eogr\u0101fiskas probl\u0113mas, kas saist\u012btas ar Facebook k\u0101 platformas st\u0101vokli Eirop\u0101.<\/p>\n

\u0160eit ir tabula ar Facebook lietot\u0101ju skaitu pa valst\u012bm:<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Valsts<\/th>\nFacebook lietot\u0101ji (MM)<\/th>\n<\/tr>\n
Indija<\/td>\n385.65<\/td>\n<\/tr>\n
Amerikas Savienot\u0101s Valstis<\/td>\n188.6<\/td>\n<\/tr>\n
Indon\u0113zija<\/td>\n136.35<\/td>\n<\/tr>\n
Braz\u012blija<\/td>\n111.75<\/td>\n<\/tr>\n
Filip\u012bnas<\/td>\n95.65<\/td>\n<\/tr>\n
Meksika<\/td>\n94.8<\/td>\n<\/tr>\n
Vjetnama<\/td>\n78.55<\/td>\n<\/tr>\n
Taizeme<\/td>\n58.1<\/td>\n<\/tr>\n
\u0112\u0123ipte<\/td>\n53.3<\/td>\n<\/tr>\n
Banglade\u0161a<\/td>\n49.3<\/td>\n<\/tr>\n
Pakist\u0101na<\/td>\n45.95<\/td>\n<\/tr>\n
Kolumbija<\/td>\n38.1<\/td>\n<\/tr>\n
Apvienot\u0101 Karaliste<\/td>\n36.8<\/td>\n<\/tr>\n
Nig\u0113rija<\/td>\n36.25<\/td>\n<\/tr>\n
Turcija<\/td>\n34.8<\/td>\n<\/tr>\n
Francija<\/td>\n32.65<\/td>\n<\/tr>\n
It\u0101lija<\/td>\n29.75<\/td>\n<\/tr>\n
Argent\u012bna<\/td>\n29.6<\/td>\n<\/tr>\n
Dienvid\u0101frika<\/td>\n27.45<\/td>\n<\/tr>\n
Al\u017e\u012brija<\/td>\n26.65<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

K\u0101 redzat, pirmaj\u0101 desmitniek\u0101 nav nevienas Eiropas valsts. Pat \u0146emot v\u0113r\u0101 iedz\u012bvot\u0101ju skaita at\u0161\u0137ir\u012bbas, t\u0101 ir atkl\u0101ta statistika. Iespaids par Facebook ir t\u0101ds, ka past\u0101v paaud\u017eu dal\u012bjums, un tiek lietots termins \"veco \u013cau\u017eu Facebook\". To pastiprina jaut\u0101jums par TikTok k\u0101 popul\u0101r\u0101ku alternat\u012bvu.<\/p>\n

\"Facebook<\/p>\n

T\u0101 k\u0101 TikTok nav integr\u0113ts ar Facebook, vi\u0146i izveidoja Facebook \u012bsfilmas un Instagram rull\u012b\u0161us, lai atdarin\u0101tu TikTok funkcionalit\u0101ti. \u0160\u012bs izmai\u0146as neveicin\u0101ja jaun\u0101ku auditoriju atgriezties pie Facebook.<\/p>\n

\u0160obr\u012bd ikviens var k\u013c\u016bt par digit\u0101lais<\/a> rad\u012bt\u0101js Facebook. Vi\u0146iem ir piek\u013cuve tiem pa\u0161iem r\u012bkiem, ta\u010du abonements to var\u0113tu main\u012bt. Abonentiem var\u0113tu b\u016bt piek\u013cuve lab\u0101k\u0101m interakt\u012bv\u0101m Facebook publik\u0101cij\u0101m. Lai gan tas ir spekulat\u012bvi, ir gandr\u012bz dro\u0161i, ka Facebook b\u016bs kaut kas j\u0101dara, lai piesaist\u012btu lietot\u0101jus pievienoties savam maks\u0101jumu pl\u0101nam.<\/p>\n

Facebook abonements un datu v\u0101k\u0161anas likum\u012bba<\/h2>\n

August\u0101 Meta pazi\u0146oja par p\u0101reju uz VDAR juridisko pamatu \"Piekri\u0161ana\", apstr\u0101d\u0101jot datus, kas sav\u0101kti t\u0101s platform\u0101s rekl\u0101mai ES, EEZ un \u0160veic\u0113, t\u0101d\u0113j\u0101di piel\u0101gojoties nesenaj\u0101m regul\u0113juma izmai\u0146\u0101m un Digit\u0101l\u0101 tirgus likumam. Jaunais abon\u0113\u0161anas modelis l\u012bdzsvaro regulat\u012bv\u0101s pras\u012bbas un lietot\u0101ju izv\u0113li, \u013caujot Meta turpin\u0101t apkalpot lietot\u0101jus \u0161ajos re\u0123ionos. EST spriedums atbalsta abon\u0113\u0161anas modeli k\u0101 der\u012bgu piekri\u0161anas formu pakalpojumam, kas tiek finans\u0113ts ar rekl\u0101mu.<\/p>\n

Lietot\u0101jiem, kuri turpina izmantot bezmaksas pakalpojumu, joproj\u0101m b\u016bs pieejami t\u0101di r\u012bki k\u0101 rekl\u0101mu preferences un rekl\u0101mu m\u0113r\u0137auditorijas skaidrojumi, saglab\u0101jot kontroli p\u0101r savu rekl\u0101mu lieto\u0161anas pieredzi. Rekl\u0101mdev\u0113ji var turpin\u0101t \u012bstenot personaliz\u0113tas kampa\u0146as tiem lietot\u0101jiem, kuri izv\u0113l\u0113ju\u0161ies bezmaksas, rekl\u0101mu atbalst\u012btu pakalpojumu. Meta turpin\u0101s ieguld\u012bt l\u012bdzek\u013cus r\u012bkos, lai palielin\u0101tu personaliz\u0113t\u0101s rekl\u0101mas v\u0113rt\u012bbu, vienlaikus nodro\u0161inot lietot\u0101ja kontroli.<\/p>\n

\"Facebook<\/p>\n

Abonements bez rekl\u0101m\u0101m ir pieejams lietot\u0101jiem vecum\u0101 no 18 gadiem, un tiek turpin\u0101ti centieni nodro\u0161in\u0101t atbild\u012bgu rekl\u0101mas pieredzi pusaud\u017eiem, \u0146emot v\u0113r\u0101 main\u012bgos noteikumus. \u0160is jaunais modelis ir iek\u013cauts Meta jaun\u0101kaj\u0101 uz\u0146\u0113m\u0113jdarb\u012bbas perspekt\u012bv\u0101, kur\u0101 iek\u013cauti uz n\u0101kotni v\u0113rsti apgalvojumi par uz\u0146\u0113muma n\u0101kotni un normat\u012bvo vidi. S\u012bk\u0101ku inform\u0101ciju par iesp\u0113jamiem riskiem un nenoteikt\u012bbu skat\u012bt Meta jaun\u0101kaj\u0101 10. ceturk\u0161\u0146a veidlap\u0101. Meta nav pien\u0101kuma atjaunin\u0101t \u0161os pazi\u0146ojumus, pamatojoties uz jaunu inform\u0101ciju vai n\u0101kotnes notikumiem.<\/p>\n

Vec\u0101k\u0101s soci\u0101lo mediju platformas pa\u0161laik c\u012bn\u0101s, lai saglab\u0101tu past\u0101v\u012bgas izaugsmes modeli. Abon\u0113\u0161ana bie\u017ei vien liecina par intereses samazin\u0101\u0161anos un p\u0113d\u0113jais m\u0113\u0123in\u0101jums ieg\u016bt l\u012bdzek\u013cus no aizg\u0101ju\u0161ajiem lietot\u0101jiem. Tom\u0113r Facebook joproj\u0101m ir noz\u012bm\u012bga rekl\u0101mas platforma, t\u0101p\u0113c m\u0113s to v\u0113l nevaram izsl\u0113gt no saraksta.<\/p>","protected":false},"excerpt":{"rendered":"

With several older social media companies constantly looking to remain relevant, changes in strategy are bound to happen. Despite being the most widely known platform, Facebook has been having somewhat of an identity crisis, especially when it comes to attracting new users. Some factions within the company have begun pushing the idea of a Facebook […]<\/p>\n","protected":false},"author":2,"featured_media":16504,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[14,16],"tags":[177,414,505,504],"wl_entity_type":[47],"class_list":["post-16422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends","category-websites","tag-data-collection","tag-facebook","tag-payment-models","tag-subscription","wl_entity_type-article"],"acf":[],"yoast_head":"\nFacebook Subscription & Potential Business Model Changes<\/title>\n<meta name=\"description\" content=\"Facebook may be following in Twitter's footsteps and instituted a subscription paymen model. 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