{"id":16528,"date":"2024-06-30T08:40:28","date_gmt":"2024-06-30T08:40:28","guid":{"rendered":"https:\/\/promoguy.nl\/?p=16528"},"modified":"2026-06-12T15:35:49","modified_gmt":"2026-06-12T15:35:49","slug":"price-discrimination-in-digital-business-pros-cons","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lv\/blog\/2024\/06\/30\/price-discrimination-in-digital-business-pros-cons\/","title":{"rendered":"Cenu diskrimin\u0101cija digit\u0101laj\u0101 uz\u0146\u0113m\u0113jdarb\u012bb\u0101: Plusi un m\u012bnusi"},"content":{"rendered":"<p><a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lv\/blog\/vocabulary\/pricing\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/pricing\" >Cenu noteik\u0161ana<\/a> ir viens no b\u016btisk\u0101kajiem jebkuras biznesa kampa\u0146as aspektiem. Nosakot tarifus, uz\u0146\u0113mumi \u0146em v\u0113r\u0101 daudzus faktorus. Ja \u0161o faktoru rezult\u0101t\u0101 tiek noteiktas at\u0161\u0137ir\u012bgas cenas da\u017e\u0101diem segmentiem, pamatojoties uz \u012bpa\u0161\u0101m paz\u012bm\u0113m, tas var izrais\u012bt cenu diskrimin\u0101ciju.<\/p>\n<p>Cenu diskrimin\u0101cija ir viena un t\u0101 pa\u0161a produkta p\u0101rdo\u0161ana par da\u017e\u0101d\u0101m cen\u0101m da\u017e\u0101diem klientiem. Past\u0101v vair\u0101kas diskrimin\u0101cijas pak\u0101pes atkar\u012bb\u0101 no t\u0101, k\u0101da strat\u0113\u0123ija tiek izmantota cenu noteik\u0161anai. Lai uz\u0146\u0113mums veiktu cenu diskrimin\u0101ciju, tam ir j\u0101nosaka at\u0161\u0137ir\u012bgas cenas vienam un tam pa\u0161am produktam, bet diferenc\u0113jot cenas da\u017e\u0101dos tirgos.<\/p>\n<p>Lai gan cenu diskrimin\u0101cijai ir daudz priek\u0161roc\u012bbu, tai ir ar\u012b slikta reput\u0101cija pat\u0113r\u0113t\u0101ju vid\u016b. Vai t\u0101 ir pamatota? Padzi\u013cin\u0101ti apl\u016bkosim \u0161o tematu.<\/p>\n<h2>3 cenu diskrimin\u0101cijas pak\u0101pes<\/h2>\n<p>Da\u017e\u0101dos cenu diskrimin\u0101cijas veidus var apkopot \u0161\u0101di:<\/p>\n<ul>\n<li><strong>Pirm\u0101s pak\u0101pes<\/strong>: Katra pat\u0113r\u0113t\u0101ja gatav\u012bba maks\u0101t tiek izmantota k\u0101 pamats cenu noteik\u0161anai.<\/li>\n<li><strong>Otr\u0101s pak\u0101pes<\/strong>: Pirkuma daudzums vai produkta versija maina cenu.<\/li>\n<li><strong>Tre\u0161\u0101s pak\u0101pes<\/strong>: Izmantojot identific\u0113jamas \u012bpa\u0161\u012bbas, da\u017e\u0101d\u0101m grup\u0101m tiek noteiktas at\u0161\u0137ir\u012bgas cenas.<\/li>\n<\/ul>\n<p>Zin\u0101m\u0101 m\u0113r\u0101 cenu diskrimin\u0101cija ir \u013coti dabiska, vismaz attiec\u012bb\u0101 uz pirmo un otro pak\u0101pi sal\u012bdzin\u0101jum\u0101 ar tre\u0161o.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Lietotnes un digit\u0101l\u0101 izseko\u0161ana ir veicin\u0101jusi cenu diskrimin\u0101ciju\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Zy7G5GYDrWw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3>Pirm\u0101s pak\u0101pes cenu diskrimin\u0101cija<\/h3>\n<p>\u0160is cenu noteik\u0161anas veids, ko d\u0113v\u0113 ar\u012b par perfektu cenu diskrimin\u0101ciju, notiek tad, ja p\u0101rdev\u0113ji pieprasa no pat\u0113r\u0113t\u0101jiem maksim\u0101lo maks\u0101jamo cenu. Tas noz\u012bm\u0113, ka pat\u0113r\u0113t\u0101js par katru preces vai pakalpojuma vien\u012bbu maks\u0101s augst\u0101ko iesp\u0113jamo cenu. \u0160\u012b strat\u0113\u0123ija nodro\u0161ina optim\u0101lu p\u0101rpalikumu pieg\u0101d\u0101t\u0101jam, kas no katra dar\u012bjuma ieg\u016bst visvair\u0101k. Padom\u0101jiet par izsoli vai eBay, kur cenas nosaka p\u0113c augst\u0101k\u0101s cenas.<\/p>\n<p>\u0160\u0101da veida diskrimin\u0101cija prasa noskaidrot maksim\u0101lo summu, ko pat\u0113r\u0113t\u0101js maks\u0101s, un iekas\u0113t \u0161o summu, kas var b\u016bt galven\u0101 probl\u0113ma. Cenu inform\u0101ciju ir gr\u016bti noteikt, ja nav ieviesta sist\u0113ma, kas pieg\u0101d\u0101t\u0101jam preciz\u0113 cenas.<\/p>\n<h3>Otr\u0101s pak\u0101pes cenu diskrimin\u0101cija<\/h3>\n<p>Pirm\u0101s pak\u0101pes cenu diskrimin\u0101cijas gad\u012bjum\u0101 ir nepiecie\u0161ama sadarb\u012bba ar klientu un t\u0101 tarifiem, savuk\u0101rt otr\u0101s pak\u0101pes cenu diskrimin\u0101cijas gad\u012bjum\u0101 tiek piem\u0113rotas at\u0161\u0137ir\u012bgas cenas atkar\u012bb\u0101 no pat\u0113r\u0113t\u0101 daudzuma vai ieg\u0101d\u0101t\u0101 produkta versijas. M\u0113s to past\u0101v\u012bgi redzam lielveikalos un apg\u0101des veikalos, pied\u0101v\u0101jot atlaides lielos daudzumos un citus pied\u0101v\u0101jumus. Tom\u0113r ir ar\u012b citi \u0161\u012bs strat\u0113\u0123ijas varianti, piem\u0113ram, \u0113dienkartes cenu noteik\u0161ana vai versiju noteik\u0161ana, ko var redz\u0113t t\u0101dos mode\u013cos k\u0101 freemium un premium cenu noteik\u0161ana lietotn\u0113s.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-16541 size-full\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/06\/Article-post1.png\" alt=\"Cenu veido\u0161anas strat\u0113\u0123ija\" width=\"1920\" height=\"755\" srcset=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/06\/Article-post1.png 1920w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/06\/Article-post1-300x118.png 300w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/06\/Article-post1-1024x403.png 1024w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/06\/Article-post1-768x302.png 768w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/06\/Article-post1-1536x604.png 1536w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/06\/Article-post1-18x7.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>\u0160eit tiek pied\u0101v\u0101tas da\u017e\u0101das produkta versijas par da\u017e\u0101d\u0101m cen\u0101m, piem\u0113ram, pamata, profesion\u0101l\u0101s un uz\u0146\u0113mumu programmat\u016bras paketes. Tas \u013cauj pat\u0113r\u0113t\u0101jus iedal\u012bt da\u017e\u0101dos l\u012bme\u0146os, lai uz\u0146\u0113mumi var\u0113tu maksim\u0101li palielin\u0101t v\u0113rt\u012bbu, \u0146emot v\u0113r\u0101 da\u017e\u0101dus pat\u0113r\u0113t\u0101ju gatav\u012bbas maks\u0101t l\u012bme\u0146us.<\/p>\n<h3>Tre\u0161\u0101s pak\u0101pes cenu diskrimin\u0101cija<\/h3>\n<p>\u0160is ir vispretrun\u012bg\u0101kais veids un bie\u017ei vien rada str\u012bdus starp klientiem. \u0160aj\u0101 gad\u012bjum\u0101 tiek identific\u0113tas da\u017e\u0101das pat\u0113r\u0113t\u0101ju grupas, un t\u0101m tiek noteiktas at\u0161\u0137ir\u012bgas cenas, pamatojoties uz konkr\u0113t\u0101m \u012bpa\u0161\u012bb\u0101m vai uzved\u012bbu. \u0160eit var min\u0113t t\u0101dus piem\u0113rus k\u0101 atlaides studentiem, atlaides senioriem un \u0123eogr\u0101fiskas cenu at\u0161\u0137ir\u012bbas, k\u0101 ar\u012b situat\u012bvas cenu izmai\u0146as, piem\u0113ram, lietotnes, kas iekas\u0113 maksu atkar\u012bb\u0101 no atra\u0161an\u0101s vietas.<\/p>\n<p>Amazon mazumtirdzniec\u012bbas cenu noteik\u0161anas strat\u0113\u0123ijas ir t\u0101s versija, kad t\u0101 nosaka cenas, pamatojoties uz iepriek\u0161\u0113jo r\u012bc\u012bbu. L\u012bdz\u012bg\u0101 veid\u0101 var nov\u0113rot, ka uz\u0146\u0113mumi var noteikt cenas, pamatojoties uz izmisumu pat\u0113r\u0113t\u0101ju segment\u0101, kas tiek uzskat\u012bts par ekspluat\u0101ciju. Uber ir \u0161\u0101das r\u012bc\u012bbas piem\u0113rs, kad uz\u0146\u0113mums izmanto at\u0161\u0137ir\u012bgus datu punktus, lai diferenc\u0113tu cenas, pamatojoties uz atra\u0161an\u0101s vietu vai laiku (un citiem faktoriem, kurus m\u0113s apl\u016bkosim t\u0101l\u0101k).<\/p>\n<h2>Uz\u0146\u0113mumu cenu veido\u0161anas piem\u0113ri<\/h2>\n<p>\u0160eit ir sniegti da\u017ei cenu diskrimin\u0101cijas piem\u0113ri, kas ilustr\u0113, k\u0101 tiek noteiktas cenas un k\u0101di datu punkti var tikt izmantoti.<\/p>\n<h3>Uber<\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-16537 size-full\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/06\/Article-post2.png\" alt=\"Uber cenu noteik\u0161ana cenu diskrimin\u0101cija\" width=\"1920\" height=\"755\" srcset=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/06\/Article-post2.png 1920w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/06\/Article-post2-300x118.png 300w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/06\/Article-post2-1024x403.png 1024w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/06\/Article-post2-768x302.png 768w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/06\/Article-post2-1536x604.png 1536w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/06\/Article-post2-18x7.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>Uber veic cenu diskrimin\u0101ciju da\u017e\u0101dos veidos, kas var b\u016bt lielisks ieskats uz\u0146\u0113muma darb\u012bb\u0101. K\u0101 piem\u0113ru otr\u0101s pak\u0101pes cenu diskrimin\u0101cijai var apl\u016bkot da\u017e\u0101dus automa\u0161\u012bnu veidus un to pied\u0101v\u0101t\u0101s cenas. Tie ir gan liel\u0101ki vai augst\u0101k\u0101s klases automobi\u013ci, kas maks\u0101 vair\u0101k, gan pietic\u012bg\u0101ki pied\u0101v\u0101jumi.<\/p>\n<p>K\u0101 tre\u0161\u0101s pak\u0101pes cenu diskrimin\u0101cijas piem\u0113ru varam apl\u016bkot, k\u0101 Uber maina cenas, pamatojoties uz da\u017e\u0101diem r\u0101d\u012bt\u0101jiem. Pretrun\u012bgi, <a href=\"https:\/\/www.vice.com\/en\/article\/m7beq8\/uber-surge-pricing-phone-battery\" target=\"_blank\" rel=\"noopener\">Uber sp\u0113j p\u0101rbaud\u012bt akumulatoru<\/a> t\u0101lru\u0146a dz\u012bvi, lai, pamatojoties uz j\u016bsu piepras\u012bjuma izmisumu, iekas\u0113tu papildu maksu par t\u0101lru\u0146a lieto\u0161anu. \u0160\u0101da uz datiem balst\u012bta cenu diskrimin\u0101cijas metode izmanto sare\u017e\u0123\u012btas izseko\u0161anas un cenu noteik\u0161anas metodes.<\/p>\n<h3>Airbnb<\/h3>\n<p>Airbnb cenu noteik\u0161anas strat\u0113\u0123ija ir lielisks piem\u0113rs cenu diskrimin\u0101cijai un ar to saist\u012btaj\u0101m gr\u016bt\u012bb\u0101m (gan t\u012b\u0161\u0101m, gan net\u012b\u0161\u0101m). Lietot\u0101ji jau iepriek\u0161 ir zi\u0146oju\u0161i par gad\u012bjumiem, kad vieniem un tiem pa\u0161iem sarakstiem cenas neatbilda. Tas bija saist\u012bts ar uz\u0146\u0113muma izmantoto cenu noteik\u0161anas sh\u0113mu, kas balst\u012bta uz \u0123eogr\u0101fisko atra\u0161an\u0101s vietu. K\u0101ds lietotnes lietot\u0101js s\u012bki aprakst\u012bja, ka, veicot rezerv\u0101ciju no starptautiskas vietas, no vi\u0146a tika iekas\u0113ta augst\u0101ka cena.<\/p>\n<p>V\u0113l viena sabiedrisko attiec\u012bbu katastrofa uz\u0146\u0113mumam notika t\u0101 \u201eSmart Pricing\u201d algoritma d\u0113\u013c. S\u0101kotn\u0113ji tas tika izstr\u0101d\u0101ts, lai pal\u012bdz\u0113tu saimniekiem noteikt <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lv\/blog\/vocabulary\/competitive\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/competitive\" >konkur\u0113tsp\u0113j\u012bgs<\/a> cenas, tika konstat\u0113ts, ka tas net\u012b\u0161i palielina rasu nevienl\u012bdz\u012bbu. P\u0113t\u012bjumi par\u0101d\u012bja, ka meln\u0101dainajiem viesu uz\u0146em\u0161anas pakalpojumu sniedz\u0113jiem bija lielas ien\u0101kumu at\u0161\u0137ir\u012bbas sal\u012bdzin\u0101jum\u0101 ar citu taut\u012bbu viesu uz\u0146em\u0161anas pakalpojumu sniedz\u0113jiem. \u0160\u012b nevienl\u012bdz\u012bba tika attiecin\u0101ta uz algoritma ievie\u0161anu.<\/p>\n<h3>McDonald's lietotne<\/h3>\n<p>McDonald's lietotne pied\u0101v\u0101 pied\u0101v\u0101jumus un izdev\u012bg\u0101kas cenas, pamatojoties uz vair\u0101kiem faktoriem. Visinteresant\u0101kais konkur\u0113tsp\u0113j\u012bgas cenu strat\u0113\u0123ijas veids, ko vi\u0146i izmanto, ir sekot l\u012bdzi laikam, kad daudzi klienti \u0113d. Vi\u0146i izv\u0113las pied\u0101v\u0101t pied\u0101v\u0101jumus tie\u0161i tajos br\u012b\u017eos, kad b\u016btu sagaid\u0101ms, ka da\u017ei klienti maks\u0101s vair\u0101k. <a href=\"https:\/\/prospect.org\/economy\/2024-06-04-one-person-one-price\/\" target=\"_blank\" rel=\"noopener\">Svar\u012bgi ir \u0161\u0101di faktori.<\/a> diennakts laiku, pas\u016bt\u012bjumu izv\u0113li un paradumus, finan\u0161u inform\u0101ciju, atra\u0161an\u0101s vietu, laikapst\u0101k\u013cus un pat to, kad tiek l\u0113sts, ka klientam pien\u0101ks alga.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-16538 size-full\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/06\/Pricing.png\" alt=\"Mcdonald&#039;s lietotnes cenu disrcimin\u0101cija\" width=\"1920\" height=\"755\" srcset=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/06\/Pricing.png 1920w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/06\/Pricing-300x118.png 300w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/06\/Pricing-1024x403.png 1024w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/06\/Pricing-768x302.png 768w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/06\/Pricing-1536x604.png 1536w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/06\/Pricing-18x7.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>Tiek apgalvots, ka uz\u0146\u0113mums seko l\u012bdzi cilv\u0113ku pusdienu laikam, lai pied\u0101v\u0101tu konkur\u0113tsp\u0113j\u012bg\u0101kas cenas. Paturiet pr\u0101t\u0101, ka tas nav tikai visp\u0101r\u0113jais pusdienu laiks, bet gan konkr\u0113ti lietotnes lietot\u0101ja pusdienu p\u0101rtraukums, kam nepiecie\u0161ama laika uzskaite. Izmantojot vair\u0101kus datu punktus, uz\u0146\u0113mums var noteikt liel\u0101ku vai maz\u0101ku maksu par vien\u0101m un t\u0101m pa\u0161\u0101m prec\u0113m. \u0160\u0101d\u0101 veid\u0101 tiek izmantots iesp\u0113ju sv\u0101rst\u012bgums un cenu veido\u0161anas strat\u0113\u0123ijas, lai veicin\u0101tu piepras\u012bjumu.<\/p>\n<h3>Orbitz str\u012bds<\/h3>\n<p>Uz\u0146\u0113mums Orbitz saviem lietot\u0101jiem pied\u0101v\u0101 ce\u013cojumu risin\u0101jumus. Uz\u0146\u0113mums non\u0101ca kritikas priek\u0161\u0101 par to, ka, lai diferenc\u0113tu cenas starp Mac lietot\u0101jiem un citiem, tas izmantoja praksi, kas paz\u012bstama k\u0101 \"st\u016br\u0113\u0161ana\". Vi\u0146i segment\u0113ja Mac lietot\u0101jus, izv\u0113loties d\u0101rg\u0101kas viesn\u012bcas nek\u0101 person\u0101lo datoru lietot\u0101ji, liekot cer\u012bbas uz liel\u0101kiem ien\u0101kumiem \u0161aj\u0101 demogr\u0101fiskaj\u0101 grup\u0101.<\/p>\n<p>Lai gan uz\u0146\u0113mums neuzr\u0101d\u012bja augst\u0101kas cenas par tiem pa\u0161iem viesn\u012bcu pakalpojumiem, tas Mac lietot\u0101jiem vispirms par\u0101d\u012bja d\u0101rg\u0101kas viesn\u012bcu iesp\u0113jas. Daudzi uzskat\u012bja, ka t\u0101 ir pat\u0113r\u0113t\u0101ju uztic\u012bbas nodev\u012bba, jo lietot\u0101ji v\u0113l\u0113j\u0101s redz\u0113t vislab\u0101k\u0101s vi\u0146iem pieejam\u0101s iesp\u0113jas, un tas lika \u012bk\u0161\u0137i uz svaru kausi\u0146a vai p\u0101rk\u0101rtoja datus, lai rad\u012btu neobjekt\u012bvu izv\u0113les kopumu. Citi to uzskat\u012bja par likum\u012bgu strat\u0113\u0123iju, pamatojoties uz auditorijas rezult\u0101tiem.<\/p>\n<h2>Amazon cenu veido\u0161anas strat\u0113\u0123ija<\/h2>\n<p>Amazon izmanto algoritmus, kas vair\u0101kas reizes dien\u0101 kori\u0123\u0113 cenas. Tas var izmantot vair\u0101kus datu punktus, pamatojoties uz t\u0101diem faktoriem k\u0101 piepras\u012bjums, konkurence un kr\u0101jumu l\u012bmenis. Tiek izmantoti ar\u012b t\u0101di klientu dati k\u0101 p\u0101rl\u016bko\u0161anas v\u0113sture, pirkumu veik\u0161anas paradumi un atra\u0161an\u0101s vieta, kas var izrais\u012bt to, ka pat\u0113r\u0113t\u0101ji par vienu un to pa\u0161u produktu redz da\u017e\u0101das cenas.<\/p>\n<p>Run\u0101jot par otr\u0101s pak\u0101pes cenu diskrimin\u0101ciju, tie pied\u0101v\u0101 ekskluz\u012bvus pied\u0101v\u0101jumus un \u0101tr\u0101ku pieg\u0101di Prime lietot\u0101jiem. Tie ar\u012b m\u0113dz segment\u0113t gr\u0101matas, pamatojoties uz izdo\u0161anas datumu, un jaun\u0101k\u0101s gr\u0101matas ir d\u0101rg\u0101kas. Ja p\u0101rdo\u0161anas apjomi laika gait\u0101 turpin\u0101s, nor\u0101dot, ka gr\u0101mata nes pe\u013c\u0146u, vi\u0146i pazemina cenu, lai stimul\u0113tu liel\u0101ku p\u0101rdo\u0161anas apjomu.<\/p>\n<h2>Cenu diskrimin\u0101cijas plusi un m\u012bnusi<\/h2>\n<p>Cenu diskrimin\u0101cijas priek\u0161roc\u012bbas ir \u0161\u0101das:<\/p>\n<ul>\n<li><strong>Main\u012bgas cenas palielina pe\u013c\u0146u<\/strong>: Ac\u012bmredzam\u0101k\u0101 uz\u0146\u0113muma priek\u0161roc\u012bba ir t\u0101, ka tas var optimiz\u0113t pe\u013c\u0146u. Tas var ar\u012b nodro\u0161in\u0101t lab\u0101kas cenu strukt\u016bras, pamatojoties uz katra klienta v\u0113lmi. Ja no da\u017eiem klientiem var iekas\u0113t maz\u0101k, tas pal\u012bdz nodro\u0161in\u0101t vi\u0146u uz\u0146\u0113m\u0113jdarb\u012bbu, ja cit\u0101di, piem\u0113rojot augst\u0101kas cenas, t\u0101 var\u0113tu neb\u016bt pieejama.<\/li>\n<li><strong>Var nodro\u0161in\u0101t lab\u0101kus pied\u0101v\u0101jumus<\/strong>: Gudrs pat\u0113r\u0113t\u0101js var iem\u0101c\u012bties, kad vislab\u0101k izmantot savu iepirk\u0161an\u0101s paradumu. Izsekojot mode\u013cus, daudzi lietot\u0101ji var ietaup\u012bt naudu.<\/li>\n<li><strong>\u013bauj pla\u0161\u0101ku piek\u013cuvi tirgum<\/strong>: Da\u017ei cenu diskrimin\u0101cijas pas\u0101kumi \u013cauj sasniegt daudzveid\u012bg\u0101ku klientu loku. At\u0161\u0137ir\u012bgas cenas var piesaist\u012bt da\u017e\u0101dus ekonomiskos sl\u0101\u0146us.<\/li>\n<\/ul>\n<p>No otras puses, tam ir ar\u012b daudz tr\u016bkumu:<\/p>\n<ul>\n<li><strong>Negod\u012bga cenu noteik\u0161ana da\u017eiem klientiem<\/strong>: A <span style=\"background-color: rgba(46, 146, 255, 0.2);\">, kas diskrimin\u0113 p\u0113c cenas.<\/span>\u00a0monopolists var palielin\u0101t pe\u013c\u0146u, iekas\u0113jot maksu, ko vien var at\u013cauties.<\/li>\n<li><strong>\u012asteno\u0161ana var b\u016bt d\u0101rga<\/strong>: K\u0101 jau, iesp\u0113jams, paman\u012bj\u0101t, liel\u0101k\u0101 da\u013ca apspriesto lietu bija saist\u012btas ar liel\u0101m korpor\u0101cij\u0101m. Tas ir t\u0101p\u0113c, ka cenu diskrimin\u0101cijai ir nepiecie\u0161ams daudz inform\u0101cijas un sp\u0113ja ie\u0146emt tirgu vai ni\u0161u.<\/li>\n<li><strong>Iesp\u0113jami ne\u0113tiski vai nelikum\u012bgi<\/strong>: Daudzu valstu vald\u012bbas ierobe\u017eo da\u017e\u0101da veida cenu diskrimin\u0101ciju, jo t\u0101 var b\u016bt negod\u012bga vai ekspluat\u0113jo\u0161a prakse.<\/li>\n<\/ul>\n<p><iframe title=\"M\u0101ksl\u012bg\u0101 intelekta m\u0101rketinga revol\u016bcija: Rekl\u0101mas n\u0101kotne! | Promoguy Talk Pills Ep. 6\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/O0l2PvCgPHc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>Pricing is one of the most crucial aspects of any business campaign. When companies set their rates, they take a plethora of factors into account. When these factors result in variable pricing for different segments based on specific characteristics, it can result in price discrimination. Price discrimination refers to the act of selling the same [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16540,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[7,10],"tags":[508,509,510],"wl_entity_type":[47,54],"class_list":["post-16528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","category-online-presence","tag-corporate-pricing","tag-price-discrimination","tag-pricing-strategy","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Price Discrimination in Digital Business: The Pros &amp; Cons - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Price discrimination has always been a feature of markets. 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