{"id":1753,"date":"2020-03-17T13:46:21","date_gmt":"2020-03-17T13:46:21","guid":{"rendered":"https:\/\/promoguy.nl\/the-biggest-social-media-trends-taking-2020-by-storm\/"},"modified":"2024-10-01T10:43:51","modified_gmt":"2024-10-01T10:43:51","slug":"the-biggest-social-media-trends-taking-2020-by-storm","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lv\/blog\/2020\/03\/17\/the-biggest-social-media-trends-taking-2020-by-storm\/","title":{"rendered":"Liel\u0101k\u0101s soci\u0101lo pla\u0161sazi\u0146as l\u012bdzek\u013cu tendences, kas 2020. gadu p\u0101r\u0146em v\u0113traini"},"content":{"rendered":"

Pieaugo\u0161\u0101 noz\u012bme soci\u0101lie mediji<\/a> jebkur\u0101 m\u0101rketings<\/a> sasniedzam\u012bba k\u013c\u016bst nenoliedzama. Tom\u0113r soci\u0101lo pla\u0161sazi\u0146as l\u012bdzek\u013cu tendences ir nep\u0101rtraukti main\u012bgs m\u0113r\u0137is, kur\u0101 ir daudz main\u012bgo lielumu, kas j\u0101patur pr\u0101t\u0101. T\u0101p\u0113c \u0161\u0101du tenden\u010du prognoz\u0113\u0161ana var l\u012bdzin\u0101ties laikapst\u0101k\u013cu prognoz\u0113\u0161anai. Tas ir iesp\u0113jams, bet ir nepiecie\u0161ama neliela prasme las\u012bt z\u012bmes. 2020. gads daudziem vecajiem un jaunajiem tirgus dal\u012bbniekiem b\u016bs noz\u012bm\u012bgs gads, un taj\u0101 iez\u012bm\u0113sies at\u0161\u0137ir\u012bga pieeja komunik\u0101cijai. tie\u0161saist\u0113<\/a>. \u0160eit ir tikai da\u017eas no svar\u012bg\u0101kaj\u0101m tendenc\u0113m, kas m\u0101rketinga speci\u0101listiem ir j\u0101patur pr\u0101t\u0101, ja vi\u0146i v\u0113las b\u016bt priek\u0161gal\u0101:<\/p>\n

Ietekm\u0113t\u0101ju un st\u0101stu pieaugums<\/h2>\n
\"Soci\u0101lo
Att\u0113ls, izmantojot MediaKix<\/figcaption><\/figure>\n

Jau vair\u0101kus gadus z\u012bmoli arvien bie\u017e\u0101k sadarbojas ar soci\u0101lo mediju influenceriem da\u017e\u0101dos kan\u0101los. M\u0113s iedom\u0101jamies, ka \u0161\u012b soci\u0101lo mediju tendence 2020. gad\u0101 sasniegs savu zen\u012btu. Ietekm\u0113t\u0101ju m\u0101rketings no papildu m\u0101rketinga taktikas k\u013c\u016bst par pilnv\u0113rt\u012bgu $5-10 miljardu dol\u0101ru v\u0113rtu nozari. Un k\u0101p\u0113c gan ne? Ietekm\u0113t\u0101ji rada partiz\u0101nu m\u0101rketinga atmosf\u0113ru ar lielu da\u013cu autentiskuma un ir ar ieb\u016bv\u0113tu auditoriju.<\/p>\n

\u0160\u012b taktika k\u013c\u016bst arvien aktu\u0101l\u0101ka, jo soci\u0101lie mediji ir k\u013cuvu\u0161i vair\u0101k saist\u012bti ar \u012bslaic\u012bgu saturu. Gan \u012bslaic\u012bgs saturs, gan soci\u0101lo pla\u0161sazi\u0146as l\u012bdzek\u013cu influenceri izmanto FOMO (bailes palaist gar\u0101m) l\u012bdz satrieco\u0161ai pak\u0101pei. Vi\u0146i demonstr\u0113 produktus t\u0101d\u0101s liet\u0101s k\u0101 Instagram st\u0101sti, un vi\u0146iem ir maz vai nemaz nav atkritumu skat\u012bt\u0101ju, jo jau t\u0101 tikai visnotur\u012bg\u0101kie sekot\u0101ji tos noska\u0146o. Tas \u013cauj daudz sp\u0113c\u012bg\u0101k piesaist\u012bt demogr\u0101fisko auditoriju, vienlaikus nodro\u0161inot saisto\u0161u, uzman\u012bbu piesaisto\u0161u form\u0101tu pa\u0161am m\u0101rketingam.<\/p>\n

89% uz\u0146\u0113mumu apgalvo, ka to ietekm\u012bg\u0101 m\u0101rketinga ROI \u0161obr\u012bd ir sal\u012bdzin\u0101ma vai lab\u0101ka nek\u0101 citos m\u0101rketinga kan\u0101los. Uz\u0146\u0113mumi ar\u012b kopum\u0101 t\u0113r\u0113 daudz vair\u0101k naudas influenceriem, lai tie tie\u0161saist\u0113 st\u0101st\u012btu st\u0101stus tie\u0161i saviem sekot\u0101jiem. Galvenais \u0161\u0101da veida m\u0101rketinga dzin\u0113jsp\u0113ks ir Instagram<\/a>. Soci\u0101lo mediju gigants ir k\u013cuvis paz\u012bstams ar saviem st\u0101stiem p\u0113c tam, kad \u0161o tendenci ieviesa Snapchat, un dr\u012bz p\u0113c tam \u0161im piem\u0113ram sekoja daudzi citi uz\u0146\u0113mumi.<\/p>\n

Iepirk\u0161an\u0101s tendences, kas aug ar integr\u0113tiem soci\u0101lo mediju veikaliem<\/h2>\n

\"Soci\u0101lo<\/p>\n

Soci\u0101lie pla\u0161sazi\u0146as l\u012bdzek\u013ci, p\u0101rdo\u0161ana un tirdzniec\u012bba arvien vair\u0101k k\u013c\u016bst savstarp\u0113ji saist\u012bti, samazinoties klik\u0161\u0137u skaitam starp jebkuru produkta rekl\u0101mu un saist\u012bto veikala izk\u0101rtni. Tas ir b\u016btiski main\u012bjis veidu, k\u0101 m\u0113s iesaist\u0101mies soci\u0101lajos pla\u0161sazi\u0146as l\u012bdzek\u013cos, un tajos aizvien vair\u0101k izplat\u0101s rekl\u0101ma. Tas ir vienk\u0101r\u0161i n\u0101kamais lo\u0123iskais solis: piek\u013cuve veikalu veikaliem palielin\u0101sies un, iesp\u0113jams, pat tiks v\u0113l vair\u0101k integr\u0113ta pa\u0161\u0101s soci\u0101lo mediju platform\u0101s.<\/p>\n

Lai gan no t\u0101 visliel\u0101ko labumu var\u0113tu g\u016bt lielie uz\u0146\u0113mumi, t\u0101 var\u0113tu b\u016bt aizraujo\u0161a perspekt\u012bva ar\u012b mazo uz\u0146\u0113mumu \u012bpa\u0161niekiem, kas var nodro\u0161in\u0101t izplat\u012b\u0161anu tie\u0161saist\u0113. Neapgr\u016btin\u0101ts p\u0101rdo\u0161anas process var palielin\u0101t gan soci\u0101lo pla\u0161sazi\u0146as l\u012bdzek\u013cu veikalu, gan to rekl\u0101mu INI, jo tie ir savstarp\u0113ji saist\u012bti un starp tiem ir maz\u0101k klik\u0161\u0137u. Z\u012bmoli noteikti virz\u012bsies \u0161aj\u0101 virzien\u0101, un soci\u0101lo pla\u0161sazi\u0146as l\u012bdzek\u013cu uz\u0146\u0113mumi, visticam\u0101k, b\u016bs priec\u012bgi izpal\u012bdz\u0113t programmat\u016bras jom\u0101.<\/p>\n

Pat ja veikali netiks integr\u0113ti platform\u0101s, kur\u0101s tie ir integr\u0113ti, b\u016bs vair\u0101k sai\u0161u un, iesp\u0113jams, pat logr\u012bku, kas nodro\u0161in\u0101s pla\u0161\u0101ku piek\u013cuvi izejo\u0161ajiem veikaliem. Soci\u0101lo pla\u0161sazi\u0146as l\u012bdzek\u013cu uz\u0146\u0113mumiem tas paver ce\u013cu uz priek\u0161u, jo \u012bpa\u0161i \u0146emot v\u0113r\u0101 to entuziasma kritumu, ko izrais\u012bja t\u0101di skand\u0101li k\u0101 Facebook viltus zi\u0146u probl\u0113ma, kas ir negat\u012bvi ietekm\u0113jusi to pe\u013c\u0146u un labo slavu. Profesion\u0101lo lietot\u0101ju un z\u012bmolu apkalpo\u0161ana var b\u016bt labs veids, k\u0101 ierobe\u017eot ar\u012b to lietot\u0101ju skaita samazin\u0101\u0161anos.<\/p>\n

Jaunas tehnolo\u0123ijas, jaunas iesp\u0113jas: \u010catboti, klientu apkalpo\u0161ana un papla\u0161in\u0101t\u0101 realit\u0101te<\/h2>\n

\"\u010catbotu<\/h2>\n

Arvien efekt\u012bv\u0101kie t\u0113rz\u0113\u0161anas roboti, iesp\u0113jams, ir gatavi ie\u0146emt centr\u0101lo vietu m\u0101rketing\u0101. Daudzas sare\u017e\u0123\u012btas programmat\u016bras sp\u0113j piln\u012bb\u0101 vad\u012bt pirc\u0113jus cauri p\u0101rdo\u0161anas procesam vai sadarboties ar klientiem. \u0160\u012b tendence \u0161ogad var ie\u0146emt noz\u012bm\u012bgu vietu un izplat\u012bties ar\u012b soci\u0101lajos pla\u0161sazi\u0146as l\u012bdzek\u013cos. Zvan\u012bt\u0101ju pakalpojumu snieg\u0161anai, izmantojot re\u0101lus cilv\u0113kus, ir savas priek\u0161roc\u012bbas, ta\u010du tas nav iesp\u0113jams 24 stundas diennakt\u012b, t\u0101p\u0113c t\u0113rz\u0113\u0161anas roboti var\u0113tu b\u016bt n\u0101kamais lab\u0101kais risin\u0101jums. \u0160\u012b nav vien\u012bg\u0101 iesp\u0113ja, ko pied\u0101v\u0101 jaun\u0101 programmat\u016bra.<\/p>\n

Uz\u0146\u0113mumi jau eksperiment\u0113 ar AR tehnolo\u0123ij\u0101m, lai g\u016btu lieliskus rezult\u0101tus. Piem\u0113ram, ap\u0123\u0113rbu mazumtirgot\u0101js Zara iztuk\u0161oja savu veikalu skatlogus un septi\u0146\u0101s ASV fili\u0101l\u0113s apmekl\u0113t\u0101jiem pied\u0101v\u0101ja jaunu AR pieredzi. Lejupiel\u0101d\u0113jot Zara mobilo lietotni, lietot\u0101ji var pav\u0113rst t\u0101lruni pret tuk\u0161ajiem veikalu logiem, lai viedt\u0101lru\u0146os redz\u0113tu atdz\u012bvoju\u0161os mode\u013cus. \u0160\u012bs hologrammas par\u0101d\u0101s k\u0101 \u012bsi klipi, kuros vi\u0146as poz\u0113, kustas un run\u0101. Tas pal\u012bdz klientiem lab\u0101k izt\u0113loties ap\u0123\u0113rbu, ko vi\u0146i var\u0113tu v\u0113l\u0113ties ieg\u0101d\u0101ties, jo produktus, kurus \u0161\u012bs modeles valk\u0101, var pas\u016bt\u012bt Zara mobilaj\u0101 lietotn\u0113 vai jebkur\u0101 Zara veikal\u0101. L\u012bdz\u012bgi ar\u012b IKEA lietotn\u0113 ir re\u017e\u012bms, kas \u013cauj izm\u0113\u0123in\u0101t, k\u0101 m\u0113beles izskat\u0101s j\u016bsu dz\u012bvokl\u012b, nodro\u0161inot l\u012bdz\u012bgas vizualiz\u0101cijas tehnolo\u0123ijas.<\/p>\n

\u0160\u0101da veida programmat\u016bras arvien pla\u0161\u0101ka integr\u0101cija neizb\u0113gami non\u0101ks ar\u012b soci\u0101lajos pla\u0161sazi\u0146as l\u012bdzek\u013cos. Facebook jau eksperiment\u0113 ar AR un VR. Abi \u0161ie tehnolo\u0123iskie sasniegumi nodro\u0161ina daudz lab\u0101ku pieeju klientu apkalpo\u0161anai un sazi\u0146ai. T\u0113rz\u0113\u0161anas roboti un vizu\u0101l\u0101 pal\u012bdz\u012bba, izmantojot AR, var nodro\u0161in\u0101t klientiem past\u0101v\u012bgu atbalstu, un tie ir pieejami 24 stundas diennakt\u012b, atrodoties sav\u0101 m\u0101jokl\u012b.<\/p>\n

Saist\u012bts raksts: Soci\u0101lo mediju prognozes 2020. gadam (Uzziniet vair\u0101k par soci\u0101lo mediju tendenc\u0113m)<\/a><\/em><\/p>\n

https:\/\/promoguy.nl\/blog\/social-media-predictions-to-keep-in-mind-for-2020\/<\/p>","protected":false},"excerpt":{"rendered":"

The growing importance of social media in any marketing outreach is becoming undeniable. However, social media trends are a constantly moving target with a lot of variables to keep in mind. This is why predicting such trends can be like predicting the weather. Possible but it takes a bit of skill at reading the signs. […]<\/p>\n","protected":false},"author":1,"featured_media":11967,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,10,14],"tags":[163,453],"wl_entity_type":[47],"class_list":["post-1753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-online-presence","category-trends","tag-social-media","tag-social-media-trends","wl_entity_type-article"],"acf":[],"yoast_head":"\nThe Biggest Social Media Trends Taking 2020 By Storm - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Here are just of the most important social media trends that marketers must keep in mind if they want to stay ahead of the pack.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/lv\/blog\/2020\/03\/17\/the-biggest-social-media-trends-taking-2020-by-storm\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Biggest Social Media Trends Taking 2020 By Storm\" \/>\n<meta property=\"og:description\" content=\"Here are just of the most important social media trends that marketers must keep in mind if they want to stay ahead of the pack.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promoguy.nl\/lv\/blog\/2020\/03\/17\/the-biggest-social-media-trends-taking-2020-by-storm\/\" \/>\n<meta property=\"og:site_name\" content=\"Promoguy Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-17T13:46:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-01T10:43:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/03\/2023-08_PROMOGUYSocial-Media-2020.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"475\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"promoguynl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"promoguynl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 min\u016btes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/03\\\/17\\\/the-biggest-social-media-trends-taking-2020-by-storm\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/03\\\/17\\\/the-biggest-social-media-trends-taking-2020-by-storm\\\/\"},\"author\":{\"name\":\"promoguynl\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/f1e99bd6c6305ded79f1214882575dc7\"},\"headline\":\"The Biggest Social Media Trends Taking 2020 By Storm\",\"datePublished\":\"2020-03-17T13:46:21+00:00\",\"dateModified\":\"2024-10-01T10:43:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/03\\\/17\\\/the-biggest-social-media-trends-taking-2020-by-storm\\\/\"},\"wordCount\":883,\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/03\\\/17\\\/the-biggest-social-media-trends-taking-2020-by-storm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/2023-08_PROMOGUYSocial-Media-2020.png\",\"keywords\":[\"social media\",\"Social Media trends\"],\"articleSection\":[\"Online Marketing\",\"Online Presence\",\"Trends\"],\"inLanguage\":\"lv-LV\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/03\\\/17\\\/the-biggest-social-media-trends-taking-2020-by-storm\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/03\\\/17\\\/the-biggest-social-media-trends-taking-2020-by-storm\\\/\",\"name\":\"The Biggest Social Media Trends Taking 2020 By Storm - 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